With the Cooperation of

&

An Interim Report On Advertising And Space Selling in Prabhat Khabar Prepared & Submitted By
Name Program D.O.B. U. Id.
: Shakti Manadhar : BBA 2nd SEM : 20/12/1991 : 10JU10900028

Mob. Number : 0918298162478 Email address : shaktinewar@Gmail.com

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Organization Description
NAME & ADDRESS OF COMPANY :
Neutral Publishing House Prabhat Khabar 15P Kokar Industrial Area Ranchi Jharkhand

INDUSTRY TYPE CONCEPT :

: Media Industry

Earning revenue through

different

types of advertisement marketing like Classified, Government add, Retail add, Education bazaar, Vehicle market, Real estate market, Wanted, Training, Business etc.

TITLE OF THE PROJECT:

Advertising and Space Selling in Prabhat Khabar with special reference on Classified section Advertisement
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Acknowledgement
Making this project was almost impossible for me without the help and support of some people. At first I would like to thank my college Dean Dr. B. M. Singh, and the faculty Members of my college who gave me an opportunity to make this project.

I am also very thankful to the staff members of Prabhat Khabar who helped me out in various difficulties. I learnt a lot while working with them.

I sincerely thank Mr. Rajiv S. Mandal and Mr. Prem Sinha (Company Guide) for their extended support for the completion of this project. I would also like to thank Mr. Somnath chakraborty (Faculty Guide) for his support and guidance as when required.

I would also like to thank my family members for their support and encouragement. Last but not the least; I would like to thank all my friends who helped me directly or indirectly to make my project efficacious.
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List of contents:
 Introduction to Prabhat Khabar:  Organization structure of Prabhat Khabar:  Product Portfolio of Prabhat Khabar:  Distribution and sales network of Prabhat Khabar:  Product Positioning:  Buying Pattern:  Competitors of Prabhat Khabar:  Strength & Weakness of Prabhat Khabar:  Opportunities & Threats of Prabhat Khabar:  Employee Appraisal, Training and Development Opportunities:  Types of Newspaper Advertisement:  Classified Categories of Prabhat Khabar:  Classified Centers of Prabhat Khabar:  Proposed methodology and Finding of my project work till the date 29/June/2011:

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Introduction to Prabhat Khabar; Brief history of the organization:

Prabhat Khabar is a Hindi language newspaper published daily in Jharkhand in northern India. The newspaper is circulated in several states in India, including Bihar, Jharkhand and West Bengal. It was founded in August 1984 in Ranchi, the capital of Jharkhand. The journey commenced on- Ranchi: 1984 Jamshedpur: 1995 Patna: 1996 Dhanbad: 1999 Kolkata: 2000 Deoghar: 2004 Siliguri: 2006. The newspaper is notable for reporting social issues and revealing scams, such as the Fodder Scam. The newspaper began reporting the Fodder Scam in 1992. Despite receiving threats, the newspaper wrote 70 reports on the scam and had four or five reporters reporting the story. According to Mr. Harivansh (Chief Editor) Prabhat Khabar is an experiment in Hindi journalism. Prabhat Khabar considers ideas and values to be the very basis of journalism. Prabhat Khabar has started giving information on science, information technology, economics, and the comparative financial progress of different states. Simultaneously, Prabhat Khabar has become the torchbearer for various ethical agitations in civil society. Prabhat Khabar did not learn from the market that the consumer is king , but accepted the Gandhian principle that readers are the masters . The nearly bankrupt Prabhat Khabar was given a new lease of life 14 years ago by a committed young team. . In 1990-91, Prabhat Khabar conducted programmes like reader s court , whereby readers could interact with journalists and discuss ways of improving the media. In villagesblocks Prabhat Khabar at your door programmes were conducted in a similar interactive fashion. The newspaper was linked to information about the people s movement, and during elections, voters awareness campaigns were conducted to create awareness among the voters. Newspapers not only became a part of the cities but also of the villages. By conducting such awareness programmes.

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Prabhat Khabar, despite the absence of huge funds, became a very big newspaper in Jharkhand. The statistics of the National Readership Survey reveal that, despite the conspiracy of the concerned newspaper, the number of readers of Prabhat Khabar actually doubled over the last four years. In February 2003, another big Hindi daily (claiming to be the no. 1 paper), Dainik Jagran , launched three editions in Jharkhand, in Ranchi, Jamshedpur, and Dhanbad. Despite its aggressive marketing and publicity tactics, it has hardly had any impact in this region. As part of a new experiment in Hindi journalism, we started new columns to publicize the local affairs of the region. In 1992-93 our newspaper published several investigative reports on the cattle-fodder scam. In 1996, the rest of the country came to know of this scam. Prabhat Khabar had a leading role in exposing this scam. Later on various big and famous newspapers of the country gave the credit to Prabhat Khabar for being the first to expose the scam. In 1997 a BBC team arrived from London and made a film on the issue, and also acknowledged the role of Prabhat Khabar in this regard. But what was the cost of exposing the scam? Criminals (who were protected by the then state government of Bihar) entered our office and threatened us. At every step, they were harassed by the police and other administrative officers. After so many years of hard work, the group was able to establish a very good position and market share fo rPrabhat Khabar. The total no. of pages in each Edition of Prabhat Khabar arised from minimum-16 to maximum-28 including the Supplements. It carries wide range news from Local to National to International, Entertainment to Sports, Business and Corporate news etc. It has special sections of National news, City news, crime/court (Crime report), Editorial, knowledge, Classified, Local, other State s news, Corporate, National-International, Sports, Entertainment etc.

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Organization Structure
Of

Prabhat Khabar

Prabhat Khabar basically consists of Two Major Internal Departments y Commercial Department y Editorial Department

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Commercial Department
Managing Director (Mr. K. K. Goenka)

Executive Director (Mr. R. K. Dutta)

General Manager (Mr. Vijay Bahadur)

Account Department (Mr. Vijay Agarwal)

Production Department (Mr. A. K. Das)

H. R. Deparment (Mr. Anjay Sharma)

Purchase Department (Mr. Gopal Poddar)

Circulation Department (Mr. Pinaki Gupta)

Senior Manager (Mr. Rajiv S. Mandal)

Finance Department (Mr. Alok Poddar)

Media Marketing Executives (Mr. Prem Sinha)

Senior Media Marketing Executive (Mr. Shailendra Mishra)

Asst. Manager Meida Marketing (Mr. Sanjay Mourya)

Desktop Operators (Mr. Gautam Das)

Scheduling Department (Mr. Sunil Singh)

Billing Department (Mr. Sanjay Handa)

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Editorial Department

Chief Editor (Mr. Harivansh)

Deputy Chief Editor (Mr. Rajendra Tiwari)

Resident Editor (Mr. Vijay Pathak)

Editors (Mr. Sanjeev Singh)

Reporters (Mr. Dinesh Kediya)

Prepage Type (Mr. Kundan Thakur)

Sub Editors (Mr. Sahnawaj Kureshi)

Page Designer (Mr. Shashi Bhushan)

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Product portfolio of Neutral Publishing House:

A combination of two or more product families is called product portfolio. The product portfolio is the collection of products that make up the company. The best business portfolio is one that fits the company's strengths and helps exploit the most attractive opportunities.

Neutral Publishing House has various products which make a company

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 Distribution and sales network of Prabhat Khabar:

 Production house:
It is the most important part of any Media Agency. All the things are directly or indirectly related to production house starting from cost of newspaper to the selling of newspaper. For e.g. If the machinery of the production house is not up to dated and efficient enough than the cost of newspaper rises and common public won t purchase the paper. Also if the production quality of the machine is not good than also the presentation of the paper is not good so public won t purchase the paper. So Production house is required to be very up to date to the running market. According to my knowledge prabhat khabar have a really very well equipped production house with updated machines inside it. Prabhat Khabar has two machines at Ranchi which can print one lakh twenty thousand newspaper within the time limit five hours.

 Circulation:
Prabhat Khabar has the highest circulation at Ranchi and no other media agency can compete Prabhat Khabar on Circulation. Prabhat Khabar Have a circulation of 180,000 newspaper on daily basis only inside Ranchi and 450,000 in all Jharkhand.

 Agency:
Prabhat Khabar has numerous agencies to help in the distribution process of newspaper.

 Hawkers:
They are the most important part of any Print Media because without the help of Hawkers newspaper will remain with the agency being just a waste paper.

 Readers:
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They are the ultimate customers for which newspaper is printed. They make various uses of newspaper starting from simply getting news of the world around to finding good jobs for themselves. Prabhat Khabar has successfully fulfilled each and every demand of the common public which makes Prabhat Khabar the best media in relation to others at Ranchi.

 Product Positioning:
In product positioning Scheduling department and Editorial Departments works efficiently enough for the common people. Editorial Department tries to cover all most every important happening in the world. Scheduling Department works very carefully and efficiently for scheduling of the news around the world and advertisements of the clients. Every Product is produced and presented by keeping into mind the prospected customers. A product or service is positioned on the basis of an attitude or benefit, use or application, user, class, price, or level of quality. It targets a product for specific market segments and product needs at specific prices. The same product can be positioned in many different ways.

Editorial Department plays very important role in the product positioning of Prabhat Khabar, as basically newspaper is purchased for getting the news of world around you so reporters of Prabhat Khabar works very hard for collecting news all around the globe for the satisfaction of the common people.

 Buying Pattern:
Buying pattern is simple and almost common of all the Print media. It starts from production house; it produces Newspaper and passes paper to the circulation department. It circulates paper to the various agencies of different districts of Ranchi. Then from agency it passes on to the hawkers and movers who distribute 180000 newspapers on daily basis.

 Competitors of Prabhat Khabar:

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In actual terms there is very less competition for Ranchi Prabhat Khabar, but Some Print Media like Hindustan, Dainik Jagran, Bhaskar are rapidly growing to give competition to Prabhat Khabar.

 Strength of Prabhat Khabar:

 Advertisement: Advertisement plays a vital role in any kind of Media. It is the Basic source of revenue for the Media House. According to the Policy of Prabhat Khabar to the extent of 60% of whole newspaper can be covered with Advertisement and remaining 40% of space is left for the Editorial department. As everybody knows that Advertisement is the backbone of any kind of media house it is the very strong point of Prabhat Khabar. Numerous of bookings are done on daily basis, numerous are booked in an advance and numerous keeps running from long time back. There are many Marketing field executives of Prabhat Khabar which are efficient enough to bring good number of Advertisements for publishing house. There are 25 advertisement booking centers for classified section and numerous agencies are helping Prabhat Khabar to create good clients in display advertisement category also.

 Good Performance by the Employees and initiatives by the Company: Every Employee is directed towards the common goal. They are efficient and effective enough to achieve their target very well on time.

 Circulation of daily Newspaper:

A very strong and positive point of Prabhat Khabar is its circulation. There is circulation of 180,000 newspapers only in Ranchi, 450,000 in the state of Jharkhand with 4 Editions inside Jharkhand i.e. Ranchi, Deoghar, Jamshedpur, Dhanbad. There is circulation of 250,000 daily Newspaper in Bihar with 3 Editions running inside Bihar and circulation of 125,000 daily Newspaper in Bengal with 2 Editions running.

Weakness:

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As every company have their own strong points and weak points. Prabhat Khabar also suffers from some of its internal weaknesses such as:  Advertisement Missing: After very careful working also sometimes some ads get miss printed or sometimes due to mistakes it does not get printed which has become a cause of backward for Prabhat Khabar.  High rate of Advertisement: Since circulation of prabhat Khabar is very high so production cost also goes very high since they have to run company also company cannot think of clients benefit only and by force they have to increase the price of advertisement. So small clients cannot and do not prefer Prabhat Khabar for advertisement purpose since it costs higher than other newspaper agency.  Circulation: Although Prabhat Khabar has a very big circulation area but sometimes this big circulation area becomes problem for the company as well. Sometime paper does not reaches far places in time due to many problems and becomes problem for the company.

 Opportunities:
There are various opportunities for Prabhat Khabar to increase the sale of newspaper especially in the field of Advertisement and Circulation
 Advertisement:

In the field of advertisement there are various companies and Institutions which do not prefer Pabhat Khabar for Advertisement due many problems like price of advertisement and other problems. Marketing executives of Prabhat Khabar Company is visiting these companies for attracting them to Prabhat Khabar.
 Circulation:

Although the circulation of prabhat khabar is very high but still there are many faraway places where Prabhat Khabar did not reach till the time so there is a scope for reaching these places and generate revenue for the company.

Threats:
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Company suffers from few threats which are like quality manpower, rising of other Media House.

 Quality manpower:

Although the manpower of prabhat khabar is one of the best in the corporate world but there is always a search for the better persons since the world is of competition. There is a threat that other company may gather better persons so there is a need to update the workers of the company.

 Uprising of other media house:

Since this world is of competition so every company tries their best to come to the competition for the survival of their company. Every Company have their strong and loose points so every company tries to hold their strong point and catch the loose points of the compititing companies to break down that company. Prabhat Khabar is also suffering this problem since it is also surviving in the competition world and other companies like Hindustan, Dainik Jagran, Bhaskar etc. are growing rapidly in the competition creating threat for Prabhat Khabar.

Employee Appraisal Opportunities:

There are various appraisal opportunities provided for the company Employee such as personal computer system with high speed internet connection and available. Not only this company provides telephone facility; stationeries to all the employees is also provided. Good salary package and many other incentives like petrol on motorcycles and mobile phones to marketing Executive personals are also provided by the company for the benefit of the company as well as employee.

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Training and development:

There are various training and programs for the up raise of the employee such as on job training, marketing seminar through H.R. Department of the company.

 On job Training:

It s a training given to the employees for their up raise after a person joins the company. Prabhat khabar also gives on job training to keep the employees up to date with the competition of the outer world.

 Marketing Seminar:

It is a seminar in which all the details related to business starting from client servicing, client motivating, client relationship; product branding and other necessary things are taught to the employees of the company.

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 Types of Newspaper Advertisement:

Print media includes Newspaper, Magazines and Direct mail. These are the monst significance of todays print media. A Newspaper is typically either a daily or weekly. It has a intense local coverage. So, Newspaper advertising is different from other form of advertising. Let s have a quick look over different types of advertisements in Newspaper.     They are basically divided into three parts: Display advertisement: Classified advertisement: Classified Display advertisement:

Display advertisement: It is a form of advertisement that is placed on Newspaper and feature pages throughout the paper. It has strong attention value because of its illustration, the arrangement of headlines often visual devices. These ads come in all sizes. They are placed all over in a Newspaper, depending upon the policy of that Paper. Display advertisement is national or local.  Classified Display Advertisement: It a form of advertising that gives you more flexibility as compared to classified advertisements. Here the client can use borders, Large Type, White Space and photo as per there requirement. The width of these advertisement is fixed to 3.1 cm. Length varies and depends on the client how much he/she wants to use.  CLASSIFIED ADVERTISEMENT: Classified advertising is a form of advertising which is particularly common in newspapers, online and other periodicals which may be sold or distributed free of charge. Advertisements in a newspaper are typically short, as they are charged for by Rs. per word, and one newspaper column wide. Publications printing news or other information often have sections of classified advertisements; there are also publications which contain only advertisements. The advertisements are grouped into categories or classes such as "for sale - telephones", "wanted - kitchen appliances", and "services - plumbing", hence the term "classified". Classified advertisements are much cheaper than larger display advertisements used by businesses, and are mostly placed by private individuals with single items they wish to sell or buy.
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Categories of Classified Section Prabhat Khabar

As Mentioned earlier that Prabhat Khabar Classified had 98 different categories which are as follows: 1. Accommodation wanted: It is given by the clients when they want to rent their house and in many other situations. 2. Admission: It is given mainly by the institutes & collages when the admission for their respective institute opens for new candidates. 3. Adventure Sports: It is given by games and sports club. 4. Affidavit: It is given in a situation when any person changes his/her name or anything from their document. 5. Agriculture: This type of ad is given when there is something related to agriculture is going on like sell of manure and hybrid seeds. 6. Architecture: this type of ad is given when there is need of Architecture. 7. Art & Music: It is generally given by art and music schools. 8. Astrology: It is given by astrologers to publish themselves that they do predict future and past 9. Audio visual: It is generally given by Videographer for their publicity s that people will know that they do the work and call them when they will need them. 10. Avsar Classified: As a word itself Avsar says chance it is basically given there is sudden chance of getting something good. 11. Banquet Hall: It is given by those people who own a Hall of their own and they want to give it on rent for any special occasion like wedding party, Birthday Party, any type of meeting etc. 12. Bar & Restaurant: It is given by the owner of Bar and Restaurants for the publicity purpose of their Property so that people may call and book their bars & restaurant when they require. 13. Beauty Parlor: It is given by those persons who hold a beauty parlor either for men or women 14. Beauty & Cosmetics: It is given by those retailers who hold a stock of Beauty & Cosmetics products for sell. 15. Books & Magazine: It is given by those who have a book store for the publicity so that people may visit when they need any book or magazine. 16. Boutique: This type of advertisement is given by those persons who owns a small outlet of fashionable products of cloths and jewelry. 17. Building Material: It is given by those persons who hold a stock of materials like cement, rods etc. for selling. 18. Business: It is given by that person who owns a business of something different from others for the publicity of their business.
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19. Call Center Training: It is given by training institute of call center when there is need of call center holders 20. Career Guidance: It is given by consultancies which guide people for their career when they are to hold any sort of seminars. 21. Catering: It is given by those organizations who give the service of food for anybody, it may be on wedding party or may be for the workers at office. 22. Computer: it is given by those shop holders and institute which give computer related services 23. Consultancy: It is given by those organizations which give a service of helping and guiding people for various problems of their life like career, suiting a case on court. 24. Crche: 25. Deep Boring: it is given by those organizations which do the work of digging ground. 26. Editing & Mixing: It is given by those persons who do the work of Editing and Mixing of multimedia objects like sound tracks and videos. 27. Educational: it is also given by institutes and collages for admission and other program. 28. Entertainment: It is given by clubs which hold a function for public entertainment. 29. Fashion: It is may be given by fashion institutes or shops who hold a stock of fashionable products. 30. Film & TV: It is given by those persons who are making any sort of film or TV program and artists for it. 31. Finance: It is given by those persons who are ready to finance people for their work with certain limit of benefit for themselves. 32. Fire & Safety: It is given by those organizations who work against fire for people s safety. 33. Friendship: It is given by those clubs which helps people becoming friends 34. Furniture: It is given by those organizations which give the service related to furniture like selling and repairing 35. Gift & Packing: It is given by those organizations that help people during home shifting and various other purposes. 36. Gift Shop: It is given by gift centers for their publicity 37. Health & Fitness: It is given by those clubs which helps people to grow healthy and maintain their physical like gym. 38. Height Growth: It is given by those organizations which helps people to grow their height. 39. Hobby Classes: it is given by those institutes which run hobby classes like drawing, playing music instruments etc. 40. Holi Greetings: It is given during holi season for greeting their dear and close persons. 41. Hostel: It is given by the owners of the hostel for their publicity so that people will come there to stay
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42. Industrial Products: It is given by Industries for the branding and advertising of their products. 43. Interior & Exterior: It is given by those persons like designers and engineers who decorate interior & exterior of the house or building. 44. Investment: It is given by those agents who help in investing other people s money. 45. Kennel & Livestock: 46. Kitchen: it is given by engineers and shopkeepers for Self publicity 47. Land & Filling: It is given by those who hold bulldozer for filling land with mud or anything people want to. 48. Land & Survey: It is given by surveyors. 49. Lost & Found: It is given when something is lost or found. 50. Marbles & Tiles: It is given by companies who gives the services of tiles and Marbles 51. Matrimonial: It is given by those persons who want to get married and want bride or spinster. 52. Medical: It is given by doctors and medical houses and clinics. 53. Messages: It is given by common people for informing there dear ones about any changes 54. Modeling: It is given basically by fashion institutes when there is need of models. 55. New Year: 56. On Hire: It is given when there is something which can be used and owner is ready to give it on hire. 57. Packers & Movers: It is given by those agents who help people in pack and move there things from one place to another 58. Passport: It is given by those agents and officers who help people in making of Passport 59. Paying Guest: It is given by those persons who have extra room for peoples and are ready to give it on rent. 60. Photocopy: It is given by those persons who have a shop of Xerox machine and help people Xeroxing their files and papers. 61. Ply & Boards: It is given by those persons who give the services related to ply and boards like making Almirahs and boxes 62. Power Solution: It is given by those peoples who deal in power solution like generator dealers and Inverter dealers. 63. Projectors: It is given by those persons who give a services related to projectors like repairing and Selling. 64. Publication: It is given by publishing houses for notifying people in advance that they are releasing or publishing a book. 65. Puja Greeting: It is given by those who want to greet there people for puja. 66. Rajai Gadda: It is given by those organization and shopkeepers who deals in Rajai and Gadda.
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67. Real Estate: It is given by persons who want to sell or rent their own land holding. 68. Reiky-Point: 69. Repairing & Maintenance: It is given by those who give services related to repairing and maintenance. 70. Restaurant: It is given by those peoples who own a Restaurant for publicity of their restaurant. 71. Sale & Purchase: It is given by those who own a shop that do both selling and purchasing from common people; they are mainly dealers of second hand materials. 72. Service Available: It is given by those shops and organization who gives a service to common people for their problem. 73. Share & Trading: 74. Software: It is given by those stores who deal in software. 75. Special Occasion: It is given during any special occasion like opening or rising day celebration. 76. Spoken English: It is given by those who owns institute for teaching English. 77. Studio: It is given by those persons who owns a studio and works for people. 78. Teachers Day: It is given for greeting teachers during Teachers Day. 79. Tent House: It is given by those stores who give services of making temporary tent for any occasion. 80. To Let: It is given when somebody have something to give on rent. 81. Two Wheeler: It is given when there is any two wheelers for sale or anybody second hand two wheeler. 82. Tour & Travels: It is given by those agents and shops who books ticket for people for their tour. 83. Trademark & Registration: It is given by those gives a service of registration and provides trademark signs through the approval of government. 84. Training: It is given by training institutes for admission of new candidates in their institute 85. Transport: It is given by those who owns transport facility like cars and buses for public use 86. Tuition: It is given by those institute which gives a service related to teaching tuitions 87. University: It is given by University for any purpose like admission, book fair or anything. 88. Vastushastra: It is given by pandits and persons who can predict future. 89. Vehicle Market: It is given when there is some vehicle for sale or somebody wants to purchase a vehicle. 90. Venue: It is given when there is something special occasion and place is published in this type of advertisements 91. Video Hall: It is given by owner of video hall if they want to rent it and so that people may ask for booking
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92. Videography: It is given by those persons who have the knowledge about videography and can do it successfully, 93. Wanted: it is given when somebody wants something like teacher or a worker or anything on hire. 94. Water Purifier: It is given by water purifier companies 95. Web Site: It is give by known websites for their publicity 96. Workshop: It is given institutes who holds workshops fir training purpose 97. X-Mas: It is given during Christmas festival for greeting their relatives. 98. Yoga: it is given by yoga teachers for candidates t join their classes.

These all are printed as and when required by clients through simple classified booking process. Some of these are commonly used and printed on newspaper on daily basis and some of these are not common and as mentioned earlier printed as and when required by the client.

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Classified Centres Details

Serial No.

Center Name
Ad Impact Annu Advertising Marketing B. R. Marketing Booty Classified Center City Advertiser Travel Way First Ads (Sonia) Galaxy Consultants Hinoo Classified Center Impact Publicity Media World Kaniska Communication Lal Marketing Libero Mandar Classified Rose Media Sahil Media Sambandh Marketing Sourabh Publicity SP Ads. Studio Pragati T. S. Enterprises Universe Computer Vikash Traders Creation Production

Proprietors Name
Shailendra Kumar Rabindra Prasad Singh

Address
GEL Church Complex, Ranchi Radheshyam Lane

Phone No.
9431115813 9431770254

1 2

3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25

Rajeev Ranjan Deepak Kumar Sanjay Kumar Mishra Purushottam Kumar Syed Faisal Ahmad Umesh Singh Rajeev kumar Singh Seema Tatia Jitendra Thakur Bisweswar Manjhi Anupma Lal Pradeep Kumar Mahesh Prasad Amardeep Pd Kesari Sarfraz Hussain Mukesh Kumar Ranjeet Kumar Pandey Saket Bihari Srivastav Arti Nakani Kamal Agarwal Bijay Kumar Santosh Vijay Smt. Krishna Singh

Bhaskar Complex, Morabadi Booty More Pustak Bhawan, Kutchury Road Lalpur Chowk

9835127243 9234825902 9431371532 9431518340

2nd Floor, Nilam Complex, Doranda 9334029126 New Market, Ratu Road Hinoo Chowk Main Road Kutchary Chowk Kusai Colony, Doranda Upper Bazar Rospa Tower Mandar Chutia Near FCI Godown Kadru Opp. Big Bazar, Main Road Shivdayal Nagar, Harmu Kanta Toli Chowk Opp Rd. No.4 Ashok Nagar Kanke Road Near Reliance Fresh, Ratu Road Pradhan Tower, North Office Para Ratanlal Complex 9771493140 9304926058 9835149800 9431169669 9835327693 9835134533 9431752913 9335145498 9835129067 9334547150 9234300473 9430142041 9934140621 9939070117 9334456283 9835310310 9204733110 9431365644

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Proposed Methodology and Scheduling after Submission of Interim Report:

 (01/07 to 21/07) Market research for fulfilling

Questionnaire and passing finding of the Questionnaire To Company.

 Creating new client for the company through market

research.

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My findings of till the date of work:

 I am successful in running according to the schedule I have prepared for my internship program.  I have gained Good Knowledge about Field of Marketing.

 I have gained good knowledge about Prabhat Khabar Hindi daily newspaper.  I have learnt how to book advertisement through oracle based network.

 I have learnt how to work on different software for advertisement designing and Booking.

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BIBLIOGRAPHY
Name of the Supporting website

www.google.com

 

www.wikipedia.com

www.ask.com

Thank You for giving me such a glorious opportunity of making this project
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