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Attitude o

(ratings on the scale

Column1 Brands

Dealer 1

Dealer 2

Dealer 3

Dealer 4

MEAN

HERO HONDA BAJAJ YAMAHA HONDA TVS

8 5 6 4 5

7 6 7 6

7 7 5

6 5

7 5.75 6.5 5 5

Conclusions: Dealer`s attitude at HERO HONDA is really friendly and profession 1: 2: The location of the dealer might influence the kind of perosnnel hi

Attitude of dealer

atings on the scale of 1 to 10)

endly and professional kind of perosnnel hired.

Column1 Brands

Dealer 1

Dealer 2

Dealer 3

Dealer 4

MEAN

HERO HONDA BAJAJ YAMAHA HONDA TVS

8 5 7 3 4

7 6 7 5

7 5 5

6 6

7 5.5 7 4.33 4

Conclusions: The Hero Honda guys mostly explain everything with clarity 1: as well as transparency. 2: Most of the dealers found difficulty in telling any downside of their product. 3: Contrary to the myth, most of the dealers did not seam to push to buy their product, in fact they were confident in their explanation.

Product Explanation
(ratings on the scale of 1 to 10)

ing with clarity

any downside

d not seam to confident in

Column1 Brands

Dealer 1

Dealer 2

Dealer 3

Dealer 4

MEAN

HERO HONDA BAJAJ YAMAHA HONDA TVS

7 5 6 3 6

6 6 7 8

6 5 5

6 8

6.25 6 6.5 5.33 6

Conclusions: : All the brands are neck to neck in this regard. 1 2: It was seen that two showrooms of same brand may have a lot of difference in the level of their product display.

Product Display
(ratings on the scale of 1 to 10)

and may have a lot of

Column1 Brands

Dealer 1

Dealer 2

Dealer 3

Dealer 4

MEAN

HERO HONDA BAJAJ YAMAHA HONDA TVS

7 6 6 3 3

7 5 7 7

6 7 6

6 6

6.5 6 6.5 5.33 3

Conclusion: 1: Major brands are really paying good attention to the communicat skills of the personnels.

Communication Level
(ratings on the scale of 1 to 10)

tion to the communication

(ratings on the scal

Column1 Brands

Dealer 1

Dealer 2

Dealer 3

Dealer 4

MEAN

HERO HONDA BAJAJ YAMAHA HONDA TVS

8 7 5 5 5

7 6 7 8

7 7 6

6 6

7 6.5 6 6.33 5

Conclusions:1: Hero Honda has a clear edge irrespective of the location of the showrooms.

Cleanliness

(ratings on the scale of 1 to 10)

f the location of the

Column1 Brands

Dealer 1

Dealer 2

Dealer 3

Dealer 4

MEAN

HERO HONDA BAJAJ YAMAHA HONDA TVS

8 5 5 5 6

7 6 7 9

7 6 6

6 8

7 6.25 6 6.67 6

Conclusion: 1. Hero Honda and Honda are battling in this regard.

Atmosphere
(ratings on the scale of 1 to 10)

Overall Satisfaction (ratings on the scal

Column1 Brands

Dealer 1

Dealer 2

Dealer 3

Dealer 4

MEAN

HERO HONDA BAJAJ YAMAHA HONDA TVS

7.66 5.5 5.83 3.83 4.83

6.83 5.83 7 7.16

7 6.16 5.5

5 6.5

6.62 6 6.42 5.5 4.83

Conclusion: 1: So far in the research, HERO HONDA is ledang in overall dealer-sh satisfaction level based earlier analyzed points. 2: Honda is showing lot of disparity in various factors, gong from one showroom to other.

Overall Satisfaction (ratings on the scale of 1 to 10)

ng in overall dealer-shop

actors, gong from one

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