Académique Documents
Professionnel Documents
Culture Documents
Column1 Brands
Dealer 1
Dealer 2
Dealer 3
Dealer 4
MEAN
8 5 6 4 5
7 6 7 6
7 7 5
6 5
7 5.75 6.5 5 5
Conclusions: Dealer`s attitude at HERO HONDA is really friendly and profession 1: 2: The location of the dealer might influence the kind of perosnnel hi
Attitude of dealer
Column1 Brands
Dealer 1
Dealer 2
Dealer 3
Dealer 4
MEAN
8 5 7 3 4
7 6 7 5
7 5 5
6 6
7 5.5 7 4.33 4
Conclusions: The Hero Honda guys mostly explain everything with clarity 1: as well as transparency. 2: Most of the dealers found difficulty in telling any downside of their product. 3: Contrary to the myth, most of the dealers did not seam to push to buy their product, in fact they were confident in their explanation.
Product Explanation
(ratings on the scale of 1 to 10)
any downside
Column1 Brands
Dealer 1
Dealer 2
Dealer 3
Dealer 4
MEAN
7 5 6 3 6
6 6 7 8
6 5 5
6 8
Conclusions: : All the brands are neck to neck in this regard. 1 2: It was seen that two showrooms of same brand may have a lot of difference in the level of their product display.
Product Display
(ratings on the scale of 1 to 10)
Column1 Brands
Dealer 1
Dealer 2
Dealer 3
Dealer 4
MEAN
7 6 6 3 3
7 5 7 7
6 7 6
6 6
Conclusion: 1: Major brands are really paying good attention to the communicat skills of the personnels.
Communication Level
(ratings on the scale of 1 to 10)
Column1 Brands
Dealer 1
Dealer 2
Dealer 3
Dealer 4
MEAN
8 7 5 5 5
7 6 7 8
7 7 6
6 6
7 6.5 6 6.33 5
Conclusions:1: Hero Honda has a clear edge irrespective of the location of the showrooms.
Cleanliness
Column1 Brands
Dealer 1
Dealer 2
Dealer 3
Dealer 4
MEAN
8 5 5 5 6
7 6 7 9
7 6 6
6 8
7 6.25 6 6.67 6
Atmosphere
(ratings on the scale of 1 to 10)
Column1 Brands
Dealer 1
Dealer 2
Dealer 3
Dealer 4
MEAN
7 6.16 5.5
5 6.5
Conclusion: 1: So far in the research, HERO HONDA is ledang in overall dealer-sh satisfaction level based earlier analyzed points. 2: Honda is showing lot of disparity in various factors, gong from one showroom to other.
ng in overall dealer-shop