media kit

Editorial Mission

American Dreaming is the governing authority on what is the next, who is the next, and how to be the next! Deeply rooted in journalistic heritage while uncovering people, trends and stories, American Dreaming keeps readers two steps ahead of the crowd. American Dreaming is who and what we uncover, Whats Next!

Integrated Marketing Opportunities

With our reach of more than 30,000 influential young adults, American Dreaming goes beyond traditional mass media to provide our marketing partners with 360 degree turnkey opportunities to engage our diverse audience and increase mindshare and market penetration. No other youth culture brand has the credibility to provide advertisers with direct access to high-profile events including music festivals, fashion shows, film, charitable events, and movie premieres. We work closely with our advertisers to develop customized programs and promotions suited to brand and product initiatives.

Audience of Influentials They serve as consumer ambassadors who set trends and create buzz that influences consumer behavior and shapes public opinion the critical 10% of the population who drive what the other 90% think, do, and buy. Influentials are word-ofmouth leaders for products and services: OPINION LEADER INFLUENTIALS involvement in public activities is a powerful predictor of their influence; they are trendsetters, market multipliers, and consumer activistsadvocating on behalf of brands they love. OUR READERS are active recommendersthey are more likely than others to pay attention to marketing, especially when making purchase decisions.

Percentage % Total Adults ( 7,120 )

Male Female 18-24 25-34 35+ Median Age Professional/Managerial Post Grad Study/Degree Graduated College+

100.0
35.0 65.0 48.0 41.0 11.0 27.4 30.4 13.0 52.6

Editorial Breakdown

Preface Our introduction to the magazine appears within Preface. From the making of the issue and feedback from our social network to the masthead, events, contents, editorial spread and editors letter, on these pages, readers get a small taste of the content that separates American Dreaming from its competitors. Put On Featuring the latest and greatest in gadgets, gear, beauty/ grooming products, video games, rides and travel locales, Put On shows you where your money is best spent. Props Each issue closes with a page dedicated to paying our respects to the individuals, books, albums and more that shook up the status quo of its time. If it had a lasting, significant impact on the culture, we recognize it here.

Circulation We differentiate ourselves by discovering unique outlets and distribution channels to get American Dreaming in the hands of readers in addition to the traditional subscription and single copy sales models.

AMERICAN DREAMING Delivers an Exclusive Market of Sophiscated Men and Women

% GROSS DUPLICATION

Allure

4.2

GQ

Vogue
13.3 9.3

AMERICAN DREAMING
Elle
5.4

6.3

Details

8.2

8.8

Complex

Uptown

Editorial Calendar

2011-12

Aug./Sept. Arts Issue

Oct./Nov. Fashion Issue

Dec./Jan. Lifestyle Issue

Feb./Mar. Ent. Issue

Apr./May Business Issue

June/July Fashion Issue

Production Specs Spread- 16.5in x 10.5in Full Page- 8.25in x 10.5in 1/2 Page- 8.25in x 5.25in w/ Bleed Spread- 16.625in x 10.625 Full Page- 8.375in x 10.625in 1/2 Page- 8.375in x 5.375in

Advertising Rates

the front inside cover $700 the back inside cover $600 the back cover $1000 a spread $800 a full page $500 a 1/2 page $300 business card size $100

AmericanDreamingMagazine.com American Dreaming Magazine is proud to anchor the Dont Wake Us Network and bring a powerful channel of websites to advertisers who want to reach the American Dreaming audience. Each month the Dont Wake Us Network reaches over 20,000 unique users. AmericanDreamingMagazine.com informs, instructs, and inspire users to pursue their happiness with an authoritative voice. Our team continues to expand and create new digital offerings on a daily basis. Ask your American Dreaming rep how we can customize your digital campaign to create the most impact for your brand.

High Impact Media Placements Ad units: 728x90, 620x100, 300x250 Content Sponsorships All Rich media units accepted Competitive CPMs allow your brand to reach your target Our Digital Capabilities Include: Custom Micro-sites and landing pages Social Networking Applications and Programs Content Integration Expandable Headers Interactive Overlays Videoplayer Integration Mobile Interactive and Animated Skins Video Skins

American Dreaming Magazine PO BOX 24360 Philadelphia PA. 19120 info@dontwakeus.com www.americandreamingmagazine.com