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Kirk Homenick, MBA

2236 129 Street ~ Surrey, BC ~ V4A 7J9 ~ Canada Home Phone: (604) 531-5356 ~ Email: khom52@yahoo.ca MARKETING & BUSINESS DEVELOPMENT EXECUTIVE Creative and highly motivated executive with ten years of progressive business experience. A dynamic business builder, hands-on leader, and creative solutions provider delivering impressive bottom-line results. Excels in challenging situations by combining exceptional analytical abilities with strategic leadership and strong decision making skills. Thrives under the challenge of planning and managing demanding projects and is energized by the opportunity to develop entrepreneurial strategies that generate maximum results. Effective at leading cross-functional teams to achieve comprehensive business goals. Consistent at producing a stream of profitable business initiatives and innovative marketing solutions. Branding Relationship Management Oral and Written Communications Negotiations AREAS OF EXPERIENCE Strategic Planning Business Development Quantitative and Qualitative Analytics Category Management Product Management Team Leadership and Coaching Sales Entrepreneurialism

EMPLOYMENT AND PROFESSIONAL EXPERIENCE Houweling Nurseries Ltd., Vancouver, BC Director of Sales and Marketing 2009 to 2010

A grower/marketer of greenhouse grown vegetable products, with facilities in British Columbia and California. Responsibilities included leading the sales and marketing efforts for the organization, and enhancing profitability through new product and customer development. Managed and liaised with customers, distributor partners and internal operations managers to align sales and strategic objectives of the company. Directed all brand activities including pricing, web, product positioning, public relations (including successful sustainability/green campaign that generated significant television and print media pick-up), collateral and packaging. Directed sales of +$80 million per annum, a +$200,000 budget, and managed cross functional teams. Successfully renegotiated key vendor supply agreements with Costco Wholesale (US/Canada), and Walmart Inc. (US) that yielded +$26 million in sales per annum, at high profit margins (improved year over year sales revenue by +72%) Initiated and rolled out new brand messaging, packaging overhaul, and co-branding campaign with the Buy California Marketing Agreement to leverage locally grown marketing proposition with trade customers and consumers Developed strategies for higher margin products and new channels of distribution which generated $10 million in new sales from a broader customer base, and reduced third party commissions by approximately $1.3 million Led public relations campaign to raise awareness of new proprietary technology and environmental sustainability benefits which included hosting an open house for +500 key stakeholders, and rolling out targeted media campaign 2005 to 2009

Forbes Medi-Tech Inc., Vancouver, BC Director, Business Development

A life sciences company focused on nutrition solutions, and evidence-based pharmaceutical candidates to treat high cholesterol and metabolic conditions. Responsible for providing commercial leadership to the organizations development programs, gathering/analyzing/interpreting market research to build target product profiles and market segmentation purposes, sales forecasts and business plans. Other key tasks included building sales revenue/licensing income, expanded global/geographic business, created strategic business plans. As well, responsible for identifying and reviewing target inlicensed technology and merger/acquisition targets. Oversaw functional food ingredient sales of +$3.5 million per annum, a +$200,000 business departmental budget, and managed one direct report. Restored business with key US functional food ingredient customer and successfully negotiated critical long term supply agreement that has resulted in a +160% increase in sales volume from 2005-2008 Developed business plans for and launched three functional food ingredient value added product line extensions, which generated +$180,000 in first year (2008) at significantly higher profit margins Identified targets, detailed financial analysis, supported senior negotiations and integrated acquisitions with licensing and merger/acquisition activities including execution of $50 million acquisition of Therapei Pharmaceuticals Revitalized drug development licensing program by taking the lead in creating detailed financial modeling and primary/secondary market research that supported business planning and out-licensing sell packages Sourced, negotiated, and managed external market research consultants to support product positioning activities
Professional Resume of Kirk Homenick - Page 1 of 2

BC Hot House Foods Inc., Vancouver, BC Director, Business Development & Communications Marketing Manager

2002 to 2005 2005 2002 to 2005

A leading North American fresh produce company marketing a full line of greenhouse grown vegetables. As Director, Business Development & Communications, responsibilities included developing alliances, as well as overseeing branding, advertising, promotions. As Marketing Manager, oversaw product management, created new lines of business, directed category management programs, created a trade brand strategy, and developed a communications program. Oversaw the development of +$2.5 million in new sales for the organization, prepared/managed a marketing budget of approximately $1 million per annum, and managed one direct report. Developed, negotiated and launched new foodservice line of business which resulted in a 62% increase in case volume at higher profit margins, and secured key foodservice co-brand program with Sysco Launched six new products overseeing selection/pricing/packaging/positioning/promotion which contributed +$2 million in sales revenue in the first year Led $800,000 rebranding initiative and demand generation analytics for consumer marketing campaign Designed and developed new tradeshow property and developed, implemented, and executed corporate tradeshow plan Developed analytical tool and presented category management platform of the market to key customers/stakeholders Prepared ongoing sales and profitability analysis reports for sales department and company executive team 1998, 1999 to 2002 1999 to 2002 1998

Merck Frosst Canada & Co., Vancouver, BC Professional Sales Representative MBA Summer Intern

A Fortune 500 company engaged in the discovery, development, manufacture, and marketing of products for human and animal health. As a Professional Sales Representative, marketed a number of pharmaceutical products, and acted as an education liaison to key physicians and retail pharmacies where performance was consistently above 100% of quota. Responsible for managing and updating customer relationship management (CRM) database and analyzing sales data to identify opportunities to increase market share. As Regional Sales Planning/Marketing intern was responsible for a project to measure the effectiveness of Continuing Medical Education programs. Exceeded profit plan objectives on promoted products by 20% in 2001 Developed, obtained group consensus, and implemented territory routing plan Planned course work and conducted business training sessions and for team and newly hired personnel Created formal business report to management highlighting best practices on conducting continuing education programs based on analyzing consolidated sales data, representative surveys, and secondary market research EDUCATION AND PROFESSIONAL DEVELOPMENT Masters of Business Administration (Majoring in Strategy and Finance), 1999 Simon Fraser University, Vancouver, BC MBA Fellowship, graduate award, 1998-1999 Bachelor of Science, Business Administration (Majoring in Finance), 1995 University of Southern California, Los Angeles, CA Scholarship, varsity basketball 1991-1996 Professional Development Intermediate Asset Management Course, Licensing Executives Society (USA and Canada) Inc., 2006 Pharmaceutical Accreditation, Council for Continuing Pharmaceutical Education (CCPE), 2001 PROFESSIONAL AFFILIATIONS, VOLUNTEER WORK AND AWARDS Vancouver Society of Child Centres (VSOCC) member of the board of directors (Vice Chair), 2006-present YMCA/Steve Nash Youth Basketball League (NCCP Community Sport Initiation), coach 2010-present Directors Award, Merck Frosst Canada & Co. (achievement of sales, market share and strategic objectives), 2001 James H. Zumburge Award (highest cumulative GPA on University of Southern California varsity basketball team), 1995 David X. Marks Foundation Scholar-Athlete Award, University of Southern California, 1993, 1994, 1995 Coaches Appreciation Award, University of Southern California varsity basketball team, 1994 John Rudometkin 110% Effort Award, University of Southern California varsity basketball team, 1993
Professional Resume of Kirk Homenick - Page 2 of 2

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