Banking and Marketing Aptitude : Objective Questions

1. A prospect means
a) any customer who walks into the bank
b) an employee of the bank
c) a customer who is likely to be interested in bank's product or service
d) a depositor of the bank'
e) a borrower of the bank
2. A lead means
a) a prospect who is more likely to avail of the Bank's product
b) a political leader
c) a religious leader
d) a bank chairman
e) None of these
3. nnovation means
a) Compensation
b) inspiration
c) additional perquisites
d) implementing new ideas or new methods
e) None of these
4. A Call means
a) calling on friends
b) calling on bank employees
c) calling on prospective customers
d) to make telephone calls
e) calling on relatives
5. The Traditional Marketing style involves
a) Telemarketing
b) Digital Marketing
c) ndirect Marketing
d) Direct Marketing
e) All of these
6. Modern Method of Marketing include
a) Publicity on the net
b) Advertisement on the net
c) Soliciting business through e-mails
d) Tele marketing
e) All of these
7. A true marketing requires
a) Command and other mindset
b) Control Mindset
c) Passive mindset
d) Active mindset
e) None of these
8. Which of the following sentences is true?
a) Marketing is not required in a Buyers' Market
b) Marketing is not required in a Sellers's market
c) Marketing is not required due to competition
d) Marketing is not required due to liberalization
e) Marketing is not required due to globalization
9. For effective marketing the salesmen should have which of these qualities?
a) Creativity
b) Team spirit
c) Motivation
d) Effective communication skills
e) All of these
10. Market information means
a) Knowledge of shops and bazaars
b) Knowledge of shopping malls
c) Knowledge of customer profile and product mix
d) knowledge of various languages
e) None of these
11. Market Research is needed for
a) checking the market area
b) checking the right product to be sold
c) making proper marketing decisions
d) deciding right time to sell
e) All of these
12. Which of the following statement is true
a) Marketing makes the company to go into loss due to higher expenses
b) Marketing is not required in profit making companies
c) Marketing sharpens the minds of the employees
d) Marketing is a time bound seasonal function
e) Marketing is a waste of time
13. Marketing plan helps in
a) better lead generation
b) better systems
c) better results
d) improved balance sheet
e) better customer service
14. f Marketing is done effectively which of the following is not required?
a) Advertisement
b) Publicity
c) Market Research
d) Market Segmentation
e) None of these
15. Motivation means
a) nspiring employees to perform better
b) Better communication skills
c) Sales Coaching
d) Market Research
e) None of these
16. n a Selling Process in today's world?
a) Only standard products are sold
b) No customization required
c) the seller need not have product knowledge
d) the seller should aim at customer satisfaction
e) only quantum of sales matters
17. Find the true statement
a) Marketing is a waste of the employees' time
b) Marketing is not required in ndia due to its vast population
c) Marketing involves additional work
d) Marketing involves team work
e) Marketing is not required today due to T advancement
18. A Target market is
a) entire country
b) entire city
c) entire globe
d) that which consists of customers who need the identified product
e) all of these
19. Sales forecasting involves
a) Sales Planning
b) Sales Pricing
c) Distribution Channels
d) Consumer tastes
e) All of these
20. Which of the following product is being sold under the brand name ZODAC
a) Shirts
b) Ties
c) Both A and B
d) Liberty
e) All of these
21. SWFT cars are being manufactured by
a) DCM
b) Maruti
c) Premier Automobiles
d) Hyundai
e) All of these
22. With you all the way is the slogan of
a) Vodafone
b) SB
c) CC
d) Raymonds
e) All of these
23. Which company used the slogan "The complete Man
a) DCM
b) GRASM
c) RAYMONDS
d) VMAL
e) All of these
24. Which brand uses the slogan "Made for each other for its cigarettes?
a) Cavenders
b) Four Square
c) Red & White
d) Wills
e) All of these
25. Cross Selling means
a) dentifying customer needs
b) matching the products to customer needs
c) convincing the customers of product benefits
d) responding to questions and objections of customers
e) all of these




BANK PO AND BANK CLERCAL MARKETNG PRACTCE SET
Q.1. The following does not represent a market situation:
(A) A bank run dispensary located in its staff quarters
(B) A fund raising chairity show for the members of an NGO
(C) A meditation camp of a religious organisation conducted for its members
(D) A stall distributing kada prasad in a gurudwara.
(E) None of these

Q.2. The markets are grouped into different types based on the geographical area, location of market palace ,
product,nature of transaction, and volume of the transaction :
n the above statement the following is not correct:
(A) Nature of transaction
(B) Geographical area
(C) Location of marketplace
(D) Volume of transaction
(E) None of these

Q.3. The following offering is not a service :
(A) Fixed deposit receipt
(B) Postage stamp
(C) Gift coupon of a chain store
(D) nsurance Policy

Q.4. The act of obtaining a desired object from someone by offering something in return is called as a (n)..
(A) Transaction
(B) Exchange
(C) Relationship
(D) Value

Q.5. Economists use the term..to refer to a collection of buyers and sellers who transact in a particular product
class :
(A) Customer
(B) Market
(C) Experience
(D) None of these

Q.6. Out of the items mentioned below,..is not a product:
(A) Lecture by Shri Sudhansu Maharaj
(B) Simla
(C) Visit to Bank's London office
(D) None of these

Q.7. A product line is a group of related products that function in a similar manner, are sold to the same customer
groups, and marketed through the same type of outlets :
(A) Group
(B) Line
(C) Category
(D) Market

Q.8. Goods that are typically bought by a consumer based on a comparison of suitability, quality, price,and style are
called...goods:
(A) ndustrial
(B) Speciality
(C) Shopping
(D) Convenience

Q.9. Out of the following,...is not one of the three levels of a product :
(A) Core
(B) Augmented
(C) Actual
(D) Fragmented

Q.10. Out of the following,...is not an objective of pricing :
(A) Profit
(B) Stabilising demand and sales of the product
(C) mprovement in product quality
(D) Expansion of business

Q.11. A bank has a special product for senior citizens which provides cheque book on saving account with customer
name on chaque book, free of cost debit card with over draft facility of rs 15,000, a special pouch for holding
passbook, cheque book and debit card, facility for withdrawal and deposites at any branch of the bank,free of cost
remittances to any branch of the bank, and free of cost remittances to any branch of another bank covered under
RTGS facility. Which of the following is the core product in this offering ?
(A) Overdraft
(B) Remittances
(C) Saving account
(D) None of these

Q.12. Of the following pricing methods,..is not based on competitors pricing :
(A) English Auction
(B) SealedBid Auction
(C) Group Pricing
(D) None of these

Q.13. Of the following pricing strategies,..is not ideal for new products :
(A) Market-Skimming
(B) Discriminatory Pricing
(C) Promotional Pricing
(D) None of these

Q.14.A.discount is offered by the seller to intermediary who performs functionslike selling, storing and record
keeping :
(A) Quantity
(B) Trade
(C) Cash
(D) Seasonal

Q.15. n market skimming pricing strategy :
(A) nitially price is lower and then it is increased
(B) nitially price is higher and then it is reduced
(C) ntial price is high and is maintained high
(D) None of these

Q.16. Bank of Mathura is offering 1% higher interest rate on fixed diposite to senior citizens of 60 years and above. t
is practising.. :
(A) Promotional pricing
(B) Psychological pricing
(C) Segmental pricing
(D) Product mix pricing

Q.17. with..pricing, the products are priced below list price (or even below cost)for a temporary period to create
buying urgency :
(A) Reference
(B) By-product
(C) Promotional
(D) Market penetration

Q.18. Of the following pricing methods,..is not cost-based method.
(A) Value pricing
(B) Target-return pricing
(C) Mark-up Pricing
(D) Marginal cost pricing

BANK PO MARKETING PRACTICE SET
Q.1) What is the full form of MS?
a.) Market nformation System
b.) Management nformation System
c.) Market nforming System
d.) Marketing nforming System

Q.2) What is the objective of MS?
a.) to provide inputs for marketing channels
b.) to improve marketing decisions
c.) to sort and analyze information
d.) all of the above

Q.3)Which of the following statement is false?
a.) MS is a part of marketing research
b.) Marketing research focuses on past and present information
c.) MS handles both external and internal data
d.) MS is oriented towards future

Q.4)Actions of consumers in the marketing place and the underlying motives for these action are known as..
a.) Consumer Motives
b.) Consumer Action
c.) Consumer Behavior
d.) Consumer Emotions

Q.5) What is "Morph Marketing?
a.) transforming services into products
b.) transforming product into services
c.) transforming feedback into services
d.) transforming services into feedback

Q.6) A market has a large number of seller and buyers so that no single seller or buyer can influence the price. This
type of competition is known as?
a.) Monopolistic
b.) Perfect
c.) Elastic
d.) nelastic

Q.7) Youngistan Advertising Campaign of Pepsi is an example of _______ marketing.
a.) Mass
b.) Micro
c.) Target
d.) Customized

Q.8) The research method which involves conduction and compilation of research for the purpose it was intended is
known as...
a.) Secondary research
b.) Primary research
c.) Promotion research
d.) Sales research

Q.9) The Primary research is also known as...
a.) Desk research
b.) Field research
c.) Data research
d.) None of these

Q.10) The research which is conducted for one purpose but often used to support another purpose is termed as...
a.) Primary research
b.) Secondary research
c.) Promotion research
d.) None of these

Q.11) Secondary Research is also known as..
a.) Field Research
b.) Desk Research
c.) Material Research
d.) Data Research

Q.12) Who coined the term "4Ps of Marketing?
a.) Philip Kotler
b.) E. Jerome McCarthy
c.) Neil Borden
d.) Peter Cox

Q.13) Who said "The focus of a business is not profits but customers?
a.) Peter Cox
b.) Peter Ducker
c.) Philip Kotler
d.) C K Prahlad

Q.14) Marketing Research nformation should be sent to individuals in all of the following functional areas expect...
a.) Sales Personnel
b.) Product Personnel
c.) Marketing Personnel
d.) None of these

Q.15) What is the actual meaning of the term "Prospect?
a.) A potential buyer
b.) A potential dealer
c.) A potential seller
d.) A potential product

Q.16) A good advertisement should have...
a.) Education Value
b.) Retention Value
c.) Conviction Value
d.) All of these

Q.17) Cross selling is...
a.) act of selling among established clients
b.) selling an additional product to existing customer
c.) selling an additional service to existing customer
d.) all of the above

Q.18) n banking, what is bancassurance?
a.) a bank using the sales channel of an insurance company to sell banking products
b.) a bank using the sales channel of a mutual fund company to sell banking products
c.) an insurance company using the sales channel of a bank to sell insurance products
d.) a mutual fund using the sales channel of a bank to sell mutual fund

Q.19) Which of the following is not a demographic variable?
a.) Age
b.) ncome
c.) Gender
d.) Lifestyle

Q.20) Parsimony criterion should always be applied to..
a.) Marketing Research
b.) Marketing Strategy
c.) Market Segmentation
d.) Marketing Approach
By admin on Jun 19, 2010 with Comments 0
## Bank PO Marketing aptitude questions ##
Q1) Which of the following is Not usually defined as an element of marketing?
a) Product
b) People
c) Place
d) Profit *

Q2) Which of the following is the best definition of value?
a) A technical measure of company`s selling price relative to production cost.
b) A measure of mark up charged by companies
c) The lowest prices available to customers
d) The best ratio of benefits to costs available to buyers *

Q3) The type of product that results from applying human and mechanical effortsto people or object is?
a) A service *
b) A good
c) An idea
d) A concept

Q4) All of the following are marketing management tasks except .....
a) Marketing Planning
b) Organizing Market Activities
c) Co-ordinating Market Activities
d) Project Development & Analysis *

Q5) American Express implements a program of calling its current cardholders to find out what, if any changes they
would like to see in the services provided. The firm is exhibiting characteristics associated with which of of the
following?
a) Production
b) Sales
c) Marketing *
d) Social

Q6) The marketing mixes of organizations that market services include Product, Price, Promotion, Place and:
a) Packaging
b) Premiums
c) People *
d) Purchasing

Q7) A value chain marketing is?
a) An operator of discount stores with many branches
b) A factory outlet store
c) A process by which goods gain value as they pass through different levels of intermediaries *
d) A process by which company target value conscious costumers

Q8) Many marketers view Political Forces as?
a) Easily gnored
b) Easily nfluenced
c) Simple to ignore
d) Beyond their control

Q9) Retail employees typically use ____________ terminals to process sales transactions.
A.) sales processing
B.) transaction point
C.) automatic teller
D.) point of sale

Answer: D
Q10) Two components of marketing strategy are :
a) Marketing objective and promotion
b) Marketing mix and marketing objectives
c) Target market and marketing mix *
d) Target markets and promotions

Q11) Polaroid is aiming its cool cam camera at teenagers. Teenagers are polaroid`s?
a) Audience
b) Target Audience
c) Segmentation
d) Target Market *

Q12) The cost of marketing activities account for what proportion of consumer spending on goods and services?
a) One half *
b) One third
c) One fourth
d) One fifth

Q13) The Marketing concept is a is a philosophy that states that an organisationshould try to satisfy customer`s
needs and at the same time?
a) ncrease market share
b) ncrease sales
c) Achieve the organisation`s goal *
d) None of the above

Q14) To effectively monitor changes in marketing environment marketers must engage in?
a) Use of marketing concept
b) Environmental scanning and analysis *
c) nformation collection
d) Marketing research

Q15) Cross Selling means
a) dentifying customer needs
b) Matching the products to customer needs
c) Convincing the customers of product benefits
d) Responding to questions and objections of customers
e) All of these
## BANK PO MARKETNG QUESTONS ##
Q1) Which of the following is not a component of total quality marketingprogramme
a) Quality must be perceived by coustomers
b) Quality necessary but may not be sufficient
c) Quality can always be improved
d) Quality drive can save a poor product

Q2) A COMPANY MARKET ENVRONMENT CONSST OF:
a) Micro environment
b) Macro environment
c) Both (a) and (b)
d) segregation

Q3) a troubled business is.. in opportunities and . in threats
a) Low, high
b) High, low
c) High, high
d) Low,Low

Q4) Mass media usually has greatest impact at the... state of new task buying
a) Awareness
b) nterest
c) Trial
d) Adoption

Q5) A competitor who reacts only to certain types of attacks and not other is a . .. competitor
a) Tiger
b) Stochastic
c) Selective
d) Laid back

Q6) When the seller engages in the mass production and mass promotion of one product for all buyers is called:
a) Target marketing
b) Product marketing
c) Popular marketing
d) Mass marketing

Q7) The major benefit of an undifferentiated marketing is:
a) Cost economics
b) Less competiton
c) Greater profit
d) all of these

Q8) Mobile phone in india are in the... stage of product life cycle:
a) ntroduction
b) Growth
c) Maturity
d) Decline

Q9) Slow penetration strategy consist of launching the new product at a ... price and ...level of promotion
a) Low, high
b) High, low
c) High, high
d) Low,Low

Q10) promotional expenditure to sales ratio is generally high at ... stage of product life cycle:
a) ntroduction
b) Growth
c) Maturity
d) Decline



#BANK PO MARKETNG SET#
Q1) Digital Marketing means :
a) Selling with calculators
b) Marketing of digital instrument
c) Marketing through nternet and telephones
d) Export Finance



Q2) Market research is needed?
a) For extra service charges
b) For levi of VAT
c) For good customer service
d) For effective selling



Q3) n Marketing terms attitude can best be defined as a
a) Rude behaviour of sales person
b) Rude behaviour of consumer
c) Mental state of consumer
d) Ego of Marketing executive



Q4) Gate keepers
a) Use the products
b) Report on product performance
c) Control the flow of information
d) ssue challan for Discharge of products



Q5) A call means
a) Shout out to somebody
b) Profession or business
c) Visiting Prospective customers
d) After sales service



Q6) E-marketing is same as
a) Virtual Marketing
b) Digital Marketing
c) Real time marketing
d) All of the above



Q7) Lead generation means
a) Tips for selling tactics
b) Tips for better production
c) Generating leeders
d) Likely sources for prospective clients



Q8) CRM is
a) Consume resource manager
b) Current Report Manager
c) Customer relationship management
d) Cross relationship management



Q9) CRM is
a) A pre sales activity
b) An ongoing daily activity
c) A tool for lead generation
d) All of the above



Q10) Marketing Channel means
a) Delivery period
b) Delivery time
c) Delivery place
d) All of these


Q1) Firstly business must find out what
a) Consumer want
b) market demand
c) Product Create
d) Competitor Supplies
e) All of the Above


Q2) Marketing starts and ends with?
a) Consumer
b) Market
c) Product
d) Taxes
e) MRP


Q3) What are the decisions included in Product Planning & Development?
a) What to produce
b) how to pack the product
c) Price Fixing
d) Size
e) All of the above


Q4) What is the risk involved in the business?
a) Natural Risk
b) Competitive Risk
c) Human Risk
d) Political Risk
e) All of the Above


Q5) A producer who wants to carry his own marketing research, he face the problem of?
a) Qualified People
b) Trained Researchers
c) nfrastucture
d) Govt Obligations
e) (a) and (b)


CHALLENGE QUESTION, TO BE ANSWERED BY YOU)
Q6) What are the causes of high marketing cost?
a) Advertisements Charges
b) Packing Expense
c) Trademark Charges
d) Transportation Cost
e) All of the Above


Q7) What is the main function performed by the marketing management?
a) Planning
b) Organising
c) Directing
d) Motivating
e) All of the Above


Q8) All the marketing activities lead to?
a) Selling
b) Market
c) Product
d) Demand
e) Supply


Q9) A Firm trying to take leadership in competitive market should have?
a) Follower Firm
b) Leader Firm
c) Supporter Firm
d) Valuer Firm
e) Single Firm


Q10) What are the major goals of marketing organisations?
a) Desired Financial Results
b) Disposition Toward Change
c) Desired place in the industry
d) Competitive Posture
e) All of the Above


11) A better repair and replacement policy tend to increase ?
a) Company`s Goodwill
b) Company`s Share
c) Company`s Production
d) Company`s Behaviour
e) Company`s Performance


Q12) Aftersale service are mostly affected by?
a) Need of Dealer
b) Consumer`s Behaviour
c) Company-Supplier Relation
d) Customer-Supplier Relation
e) None of the Above


Q13) Trademark can be used by?
a) Only 1 manufacturer
b) All manufacturers
c) 7 Manufacturers
d) 3 Manufacturers
e) All manufacturers of same products


Q14) Acts related to trademarks came into existence in?
a) 1958
b) 1959
c) 1962
d) 1970
e) 1990


15) Marketing of standard goods is .....?
a) Very Difficuilt
b) Easy
c) Difficuilt
d) Not Possible
e) Very Easy

Q1) What type of relation producer has with customers in older days?
a) ndirect
b) Direct
c) Simple
d) Complex


Q2) Now a days producer has ..... relation with customers?
a) ndirect
b) Direct
c) Simple
d) Complex


Q3) Marketing is being treated as?
a) Science
b) Science & Arts
c) Arts
d) Mathematics


CHALLENGE QUESTION, TO BE ANSWERED BY YOU)
Q4) Marketing is an art because?
a) t has body of rules
b) t has body of principles
c) Standardisation & Market information
d) All of the above


Q5) Which view states business as economic institutions?
a) Traditional
b) Classical
c) Modern
d) Ultra Modern


Q6) For a short term gain company can insist on?
a) "One time sales
b) Several Sales Pattern
c) Long term planing
d) Single channel marketing


Q7) Which is one of the parts of marketing process?
a) Concentration
b) Dispersion
c) Equalisation
d) All of the above


CHALLENGE QUESTION, TO BE ANSWERED BY YOU)
Q8) Exchange of goods and services is called?
a) Barter System
b) Money Value
c) Parity Value
d) Credit System


Q9) A sound marketing program cannot produce desired results. if it is not?
a) Existed
b) mplemented properly
c) Assisted by elder person
d) Planned properly


Q10) n case of new product, a marketing program helps?
a) n making the product familier
b) n popularizing the product
c) n customising the product
d) Both (a) and (b)


Q11) The group of all the productsproduced by an enterprise is called?
a) Product Fix
b) Product Mix
c) Product Allocation
d) Product Distribution


Q12) Which of the following concepts are being included in factors relating to marketing?
a) Product planning & Publicity
b) Brand Policy
c) Packing Policy
d) All of the above


Q13) Decision making is a process of?
a) Dispersion
b) Discrete
c) Continuity
d) Observation


Q14) Marketing in banks is?
a) a one-day function
b) a one-man function
c) a one-off affair
d) None of the above


CHALLENGE QUESTION, TO BE ANSWERED BY YOU)
Q15) "Niche market means?
a) A specified market for the market group
b) A free market
c) A social Market
d) Equity market

Q1) All the market efforts starts with the discovery of?
a) Product
b) Needs & wants of consumers
c) Corruption
d) Valid Crime Case
e) All of the Above
Q2) What type of relation is there between company and suppliers?
a) Direct
b) ndirect
c) Multilevel
d) Social
e) Private
Q3) Accumalating goods at one place in huge quantity is called?
a) Concentration
b) Dispersion
c) Equalisation
d) Specialisation
e) Accumulation
Q4) What decision is taken under Planning?
a) What to do?
b) When to do?
c) How to do?
d) Why to do?
e) All of the above
Q5) f an enterprise want to be successful in its marketing efforts, it must?
a) Maintain product quality
b) Offer reasonable prices of product
c) Offer low quality product
d) Do not spent money on advertising
e) Both 1 and 2
Q6) Decision making is a process of?
a) Dispersion
b) Discrete
c) Continuity
d) Observation
e) Halt
Q7) The aim of packaging is?
a) To make product attractive
b) To make product distinctive
c) To make product safe against storage
d) To make product safe against transportation
e) Both 3 and 4
Q8) PLC stands for?
a) Product Life Cycle
b) Product Labelling Cycle
c) Promotion Life Cycle
d) Promotion Labelling Cycle
e) None of the above
Q9) ...... is the king of market?
a) Consumer
b) Distributer
c) Retailer
d) Producer
e) None of the Above
Q10) Which of the following is not a base for market segmentation?
a) Education
b) Martial Status
c) Age
d) Raw material
e) Occupation
Q11) Which of the following are shareholders of the organisation?
a) Customers
b) Employees
c) Suppliers
d) All of the above
e) None of the above
Q12) ndirect trade is a medium by which goods are transferred through?
a) Wholesaler
b) Retailer
c) Agent
d) All of the above
e) None of the above
Q13) Which of the following represent sandwich marketing?
a) Buses
b) Trains
c) Advocates
d) Doctors
e) Jokers
Q14) Which of the following is part of advertising copy?
a) Title
b) Subtitle
c) Card Box
d) Name of Product
e) 1 2 and 4
Q15) How many parts agriculture marketing has?
a) 2
b) 4
c) 6
d) 8
e) 5
Q1) Marketing Planning helps to minimise future uncertainties because?
a) Future is uncertain
b) Future is bright
c) Future is Dark
d) Future is vast


Q2) Which factor is/are responsible for Effective Market Segmentation?
a) Measurability
b) Easy Accessibility
c) Sustainability
d) All of the above


Q3) Sales stands for :
a) Marketing the Goods
b) Transfer of Goods & Services for Consideration
c) Sale of Prodiuct
d) Production of revenue


Q4) Which method is useful for forecasting of a new product?
a) Social Test
b) Market Test
c) Product Test
d) License Test


Q5) ... helps in process of Production
a) Production Facilities and Equipments *
b) Material
c) Supplies
d) Raw material


CHALLENGE QUESTION, TO BE ANSWERED BY YOU)
Q6) n Online Marketing, there is :
a) No exchange
b) Exchange
c) Guarantee
d) None of the Above


Q7) Modern method of marketing includes?
a) Publicity on Net
b) Advertise on net
c) Soliciting business through e-mail
d) All of the Above


Q8) Good public relations indicate ?
a) mproved Marketing Skills
b) mproved Brand mage
c) mproved Customer Service
d) All of the Above


Q9) Outsourcing means service rendered by ?
a) Outside agencies
b) Other departments of the company
c) employees other than sales person
d) Marketing Department


CHALLENGE QUESTION, TO BE ANSWERED BY YOU)
Q10) Target markets for home loans is?
a) All Builders
b) All housing Socities
c) Agriculturists
d) All of the Above


Q11) Which of the following is not a work of marketing?
a) Grading
b) Packaging
c) Pricing
d) Accounting


Q12) Which of the following is essential for sales agreement?
a) Buyer
b) Seller
c) Agreement
d) None of the Above


Q13) Demand consist of?
a) Want or need
b) Willingness to spend
c) Resource to purchase
d) All of the Above


Q14) Which of the following is not a product of bank?
a) Demat Account
b) Bank Building
c) Auto Loan
d) Home Loan


Q15) Value added Services means?
a) Costlier Products
b) Larger number of products
c) Additional Services
d) At par services

Q1) Marketing decisions are very critical because
a) Helps in achievement of markeing objective
b) Success of enterprise depends on it
c) Purchase depends on it
d) All the activities depend on it
e) Only a and b


Q2) Which of the following is a type of decision?
a) Major
b) Minor
c) Routine
d) Rare
e) All of the Above


Q3) Marketing should be resorted to
a) Only among rich persons
b) Only among Poor
c) Only in Crowded areas
d) Depends on Product
e) Depends on bank


Q4) Public relation is?
a) Part of customer service
b) Part of marketing
c) Part of image building
d) All of the above
e) None of the above


Q5) Relationship marketing means?
a) selling to relatives
b) Selling by relatives
c) After sales service
d) Ceoss selling
e) All of these


Q6) Closing the sales means?
a) Close down marketing functions
b) Stop selling
c) Successful completion of call
d) All of these
e) None of these


CHALLENGE QUESTION, TO BE ANSWERED BY YOU)
Q7) Market survey means?
a) Market research
b) Market plan
c) Market strategies
d) Market monitering
e) All of above


Q8) Promotion of marketing means?
a) Passing an exam
b) Elevation from one grade to another
c) Selling the products through various means
d) Selling the product in specific area
e) None of the above


Q9) n marketing, HN stands for


Q10) Short term planning focusses on?
a) Functional Plans
b) Long term objectives
c) Specific oals
d) Both a and c
e) All a, b and c


CHALLENGE QUESTION, TO BE ANSWERED BY YOU)
Q11) ncrease in sales result?
a) ncrease in Profit
b) ncrease in competition
c) ncrease in fraud
d) None of the Above
e) All of the Above


Q12) Direct mail advertising is suitable for?
a) Share broker
b) Hotel
c) Doctor
d) Manufacturer
e) Serviceman


Q13) What are the effects of advertising on society?
a) Employment Opportunity
b) ncrease in standard of living
c) Encouragent of healthy competition
d) Educational
e) All of the above


Q14) Which business strategy seems to be good for long run?
a) To increase sales
b) To give more profit
c) To increase price
d) To increase profit margin
e) None of the above


Q15) A distinctive product can be sold at?
a) Discount
b) Higher price
c) Simple price
d) Premium
e) Rational rates

Q1) Marketing in banks is defined as ?
a) Negotiable nstrument Act
b) RB Act
c) Banking Regulation Act
d) Companies Act
e) None of these


Q2) Marketing in Banks is ?
a) A one Day Function
b) A One Man Function
c) A One off Affair
d) All of these
e) None of these


Q3) Effective Marketing Helps in ?
a) Boosting the purchases
b) Boosting the sales
c) Diversified Business
d) Realization of Dreams
e) All of these


Q4) A "Buyer`s Market means ?
a) buyers are also sellers
b) sellers are also buyers
c) there are not sellers
d) demand exceeds supply
e) supply exceeds demand


Q5) The sequence of sales process is
a) a call, a lead, presentation, sale
b) a lead, a call, presentation, sale
c) presentation, sale, lead, call
d) presentation, lead, sale, call
e) sale, call, lead, presentation


Q6) A presentation means
a) Display of products
b) explaining the utility of products
c) a gift
d) display of communication skills
e) All of these


Q7) A lead means
a) a buyer
b) a seller
c) a company intending to sell ts products
d) a prospective buyer
e) a disinterested buyer


Q8) "Benchmark means ?
a) Products line up on bench
b) salesman sitting on a bench
c) set standards
d) marks on a bench
e) None of these


Q9) "Customisation means
a) customers personal account
b) customers selling goods
c) special products for each customer
d) better relations
e) All of these


Q10) Customer retention means ?
a) Retaining the customar at the bank for the full day
b) quick disposal
c) customer dealing with the same bank for a long time
d) better standards
e) all of these


Q11) Value added service means?
a) giving full value for money
b) better value for better price
c) costlier service
d) additional service
e) all of these


Q12) What does POS means in marketing?

Q13) Niche market means ?
a) a free market
b) a social market
c) equity market
d) capital market
e) a specified market for the target group


Q14) A market plan is ?
a) Company`s prospectus
b) same as memorandum of association
c) a document for marketing strategies
d) business goals
e) action plan for better production


Q15) HN in marketing means

Q1. Marketing is not required for one of the following products ________?
a)Corporate Loan
b)Export Business
c)mport Business
d)Credit Card Business
e)none


Q2). Market share analysis helps the track _________?
a)Share price movements
b)percentage share of business
c)pricing strategy for share values
d)All of these
e)none


Q3). Diversification means __________?
a)marketing in different countries
b)marketing diverse companies
c)making new, diverse products
d)marketing by diverse sales team
e)none


Q4) Study of marketing environment means ______________?
a)study of company's markets, customers and competitors
b)study of economic environment
c)study of current trends
d)All of these
e)none


Q5) A Market plan includes __________?
a)market objectives
b)market research
c)pricing strategy
d)situation analysis
e)All of these


Q6) Customization is useful for ______?
a) motivating the sales force
b) to add variety in marketing
c) value added service
d) pleasing target customers
e) none


Q7) Telemarketing campaigns are resorted to ________?
a)avoid cold calls
b)avoid buyer resistance
c)avoid seller inhibitions
d)reaching a wider audience
e)All the above


Q8) Customer Retention means ___________?
a) retaining the customers at the Bank for the full day
b)quick disposal
c)customers dealing with the same bank for long time
d)better standards
e)All the above


Q9) Which is the technique used for effective marketing planning?
a)psychological tools for marketing
b)goal oriented
c)marketing research
d)physical distribution
e)All the above


Q10) nternal Marketing means _________?
a) Selling to oneself
b) Selling to the employees
c) Selling of samples
d) Selling to foreign markets
e)none


Q11) Marketing in Banks is required for _________?
a)Getting new customers
b)Retaining existing customers
c)Lending
d)Accepting of deposits
e)All of these


Q12) Advertisements are required for __________?
a)Boosting the production levels
b)Motivating the employees
c)Boosting the sales
d)All of these
e)none


Q13) For effective selling, salesman should be which of the following ______?
a)pushy
b)aggressive
c)timid
d)talkative
e)Calm


Q14) Customer Loyalty means _________?
a)shifting of customers from one bank to another
b)customers banking with one bank exclusively
c)customers returning lost items
d)customers giving gifts to banks
e)none of these


Q15) Which is the Four C's of marketing?
a)customer, cost, communication, convenience
b)corporate, cost, communication, convenience
c)consumer, cost, communication, convenience
d)competition, cost, communication, convenience
e)none

Q1.Which of the following are target customer?
a) structure
b) factors
c) future customer
d) suppliers and producers
e) none of these
Q2.Marketing is a mixture of mixturethisstatementis related to-
a) product planning
b) price determination
c) cost
d) saving
e)marketing mix
Q3.Which of the following is the starting point of marketing?
a) market
b) production place
c) buyer's house
d) seller's house
e) all of these
Q4.which of the following customers are main customers of a bank?
a) customer
b) employee
c) society
d) all of these
e) none of these
Q5.For customer oriented comoany,customer satisfaction is-
a) target
b) marketing tool
c) enterprise of profit
d) both 1 and 2
e) all of these
Q6.what is true about patent right?
a) can't be transferred
b) can be transferred
c) utility meets to an end
d) all of these
e) none of these
Q7.promotion mix contains
a) advertisement
b) personnel sale
c) sales promotion
d) publicity
e) all of these
Q8.which of the following is not awork of marketing?
a) grading
b) packaging
c) pricing
d) standardisation
e) accounting
Q9.putting the goods of same characterstics in a specific category is known as-
a) branding
b) standardisation
c) labelling
d) packaging
e) grading
Q10.demand consists-
a) want or need
b) willingness to spend
c) resource to purchase
d) only 1 and 2
e) all of these