WHAT THE LOGO OF ALFALAH INSURANCE COMMUNICATES

COMMUNICATION
Communication is the process of conveying information from a sender to a receiver with the use of a medium in which the communicated information is understood the same way by both sender and receiver. It is a process that allows organisms to exchange information by several methods. Communication requires that all parties understand a common language that is exchanged, There are auditory means, such as speaking, singing and sometimes tone of voice, and nonverbal, physical means, such as body language, sign language, paralanguage, touch, eye contact, or the use of writing. Communication is defined as a process by which we assign and convey meaning in an attempt to create shared understanding. This process requires a vast repertoire of skills in intrapersonal and interpersonal processing, listening, observing, speaking, questioning, analyzing, and evaluating. Use of these processes is developmental and transfers to all areas of life: home, school, community, work, and beyond. It is through communication that collaboration and cooperation occur. Communication is the articulation of sending a message, through different media whether it be verbal or nonverbal, so long as a being transmits a thought provoking idea, gesture, action, etc. Communication happens at many levels (even for one single action), in many different ways, and for most beings, as well as certain machines. Several, if not all, fields of study dedicate a portion of attention to communication, so when speaking about communication it is very important to be sure about what aspects of communication one is speaking about. Definitions of communication range widely, some recognizing that animals can communicate with each other as well as human beings, and some are more narrow, only including human beings within the parameters of human symbolic interaction.

Nonetheless, communication is usually described along a few major dimensions: Content (what type of things are communicated), source, emisor, sender or encoder (by whom), form (in which form), channel (through which medium), destination, receiver, target or decoder (to whom), and the purpose or pragmatic aspect. Between parties, communication includes acts that confer knowledge and experiences, give advice and commands, and ask questions. These acts may take many forms, in one of the various manners of communication. The form depends on the abilities of the group communicating. Together, communication content and form make messages that are sent towards a destination. The target can be oneself, another person or being, another entity (such as a corporation or group of beings).

Therefore, communication is social interaction where at least two interacting agents share a common set of signs and a common set of semiotic rules. This commonly held rule in some sense ignores autocommunication, including intrapersonal communication via diaries or self-talk.

In a simple model, information or content (e.g. a message in natural language) is sent in some form (as spoken language) from an emisor/ sender/ encoder to a destination/ receiver/ decoder. In a slightly more complex form a sender and a receiver are linked reciprocally. A particular instance of communication is called a speech act. In the presence of "communication noise" on the transmission channel (air, in this case), reception and decoding of content may be faulty, and thus the speech act may not achieve the desired effect. One problem with this encode-transmit-receive-decode model is that the processes of encoding and decoding imply that the sender and receiver each possess something that functions as a code book, and that these two code books are, at the very least, similar if not identical. Although something like code books is implied by the model, they are nowhere represented in the model, which creates many conceptual difficulties.

Types of communication
There are 3 major parts in any communication which is body language, voice ,tonality and words. According to the research (Mehrabian and Ferris,'Inference of Attitude from Nonverbal Communication in Two Channels' in The Journal of Counselling Psychology Vol.31, 1967,pp.248-52), 55% of impact is determined by body language--postures, gestures, and eye contact, 38% by the tone of voice, and 7% by the content or the words used in the communication process. Although the exact % of influence may differ from variables such as the listener and the speaker, communication as a whole strives for the same goal and thus, in some cases, can be universal.

Language

A language is a syntactically organized system of signals, such as voice sounds, intonations or pitch, gestures or written symbols which communicate thoughts or feelings. If a language is about communicating with signals, voice, sounds, gestures, or written symbols, can animal communications be considered as a language? Animals do not have a written form of a language, but use a language to communicate with each another. In that sense, an animal communication can be considered as a separate language. Human spoken and written languages can be described as a system of symbols (sometimes known as lexemes) and the grammars (rules) by which the symbols are manipulated. The word "language" is also used to refer to common properties of languages. Language learning is normal in human childhood. Most human languages use patterns of sound or gesture for symbols which enable communication with others around them. There are thousands of human

languages, and these seem to share certain properties, even though many shared properties have exceptions. There is no defined line between a language and a dialect, but the linguist Max Weinreich is credited as saying that "a language is a dialect with an army and a navy". Constructed languages such as Esperanto, programming languages, and various mathematical formalisms are not necessarily restricted to the properties shared by human languages.

Dialogue

A dialogue is a reciprocal conversation between two or more entities. The etymological origins of the word (in Greek (di,through) + (logos, word,speech) concepts like flowing-through meaning) do not necessarily convey the way in which people have come to use the word, with some confusion between the prefix -(di-,through) and the prefix - (di-, two) leading to the assumption that a dialogue is necessarily between only two parties.

Nonverbal communication
Nonverbal communication is the process of communicating through sending and receiving wordless messages. Such messages can be communicated through gesture, body language or posture; facial expression and eye contact, object communication such as clothing, hairstyles or even architecture, or symbols and infographics. Speech may also contain nonverbal elements known as paralanguage, including voice quality, emotion and speaking style, as well as prosodic features such as rhythm, intonation and stress. Likewise, written texts have nonverbal elements such as handwriting style, spatial arrangement of words, or the use of emoticons.A portmanteau of the English words emotion (or emote) and icon, an emoticon is a symbol or combination of symbols used to convey emotional content in written or message form.

Non-human living organisms

Communication in many of its facets is not limited to humans, or even to primates. Every information exchange between living organisms i.e. transmission of signals involving a living sender and receiver can be considered a form of communication. Thus, there is the broad field of animal communication, which encompasses most of the issues in ethology. On a more basic level, there is cell signaling, cellular communication, and chemical communication between primitive organisms like bacteria, and within the plant and fungal kingdoms. All of these communication processes are sign-mediated interactions with a great variety of distinct coordinations.

Animals
Animal communication is any behaviour on the part of one animal that has an effect on the current or future behavior of another animal. Of course, human communication can be subsumed as a highly developed form of animal communication. The study of animal communication, called zoosemiotics' (distinguishable from anthroposemiotics, the study of human communication) has played an important part in the development of ethology, sociobiology, and the study of animal cognition. This is quite evident as humans are able to communicate with animals especially dolphins and other animals used in circuses however these animals have to learn a special means of communication. Animal communication, and indeed the understanding of the animal world in general, is a rapidly growing field, and even in the 21st century so far, many prior understandings related to diverse fields such as personal symbolic name use, animal emotions, animal culture and learning, and even sexual conduct, long thought to be well understood, have been revolutionized. The logo of Alfalah insurance is consisting of two coloures which are green and blue . the word alfalah is written in blue colour and the square is of green colour .

BLUE COLOUR
Calm and Cool
Blue is calming. It can be strong and steadfast or light and friendly. Almost everyone likes some shade of the color blue.

Nature of Blue:
A natural color, from the blue of the sky, blue is a universal color. The cool, calming effect of blue makes time pass more quickly and it can help you sleep. Blue is a good color for bedrooms. However, too much blue could dampen spirits.

Culture of Blue:
In many diverse cultures blue is significant in religious beliefs, brings peace, or is believed to keep the bad spirits away. Blue conveys importance and confidence without being somber or sinister, hence the blue power suit of the corporate world and the blue uniforms of police officers. Long considered a corporate color, blue, especially darker blue, is associated with intelligence, stability, unity, and conservatism.

Using Blue
A deep royal blue or azure conveys richness and perhaps even a touch of superiority. Navy blue is almost black and is a bit warmer than lighter blues. Combine a light and dark blue to convey trust and truthfulness banker's colors. Although blue is a year-round color, pastel blues, especially along with pinks and pale yellows suggest Springtime while deep blue is a colder weather color. Create a conservative but sophisticated look with subtle contrast by combining light and dark shades of blue.

GREEN COLOUR
Green is a color, the perception of which is evoked by light having a spectrum dominated by energy with a wavelength of roughly 520570-nm. In the subtractive color system, it is not a primary color, but is created out of a mixture of yellow and blue, or yellow and cyan; it is considered one of the additive primary colors. On the HSV color wheel, the complement of green is magenta; that is, a purple color corresponding to an equal mixture of red and blue light. On a color wheel based on traditional color theory (RYB), the complementary color to green is considered to be red. The word green is closely related to the Old English verb growan, to grow. It is used to describe plants or the ocean. Sometimes it can also describe someone who is inexperienced, jealous, or sick. In America, green is a slang term for money, among other things. Several colloquialisms have derived from these meanings, such as green around the gills, a phrase used to describe a person who looks ill. Several minerals have a green color, including the emerald, which is colored green by its chromium content. Animals such as frogs, lizards, and other reptiles and amphibians, fish, insects, and birds, appear green because of a mixture of layers of blue and green coloring on their skin. By far the largest contributor to green in nature is chlorophyll, the chemical by which plants photosynthesize. Many creatures have adapted to their green environments by taking on a green hue themselves as camouflage.

Culturally, green has broad and sometimes contradictory meanings. In some cultures, green symbolizes hope and growth, while in others, it is associated with death, sickness, envy or the devil. The most common associations, however, are found in its ties to nature. For example, Islam venerates the color, as it expects paradise to be full of lush greenery. Green is also associated with regeneration, fertility and rebirth for its connections to nature. Recent political groups have taken on the color as symbol of environmental protection and social justice, and consider themselves part of the Green movement, some naming themselves Green parties. This has led to similar campaigns in advertising, as companies have sold green, or environmentally friendly, products.

Etymology and definitions

The word green comes from the Old English word grene, or, in its older form, groeni. This adjective is closely related to the Old English verb growan (to grow) and goes back into Western Germanic and Scandinavian languages.The word designates the color on the visible light spectrum situated between blue and yellow. It is often used to describe foliage and the sea, and has become a symbol of environmentalism. It also is combined with other color names to increase specificity, as in blue-green, or with objects, as in emerald green. Green is also used to describe jealousy and envy, as well as anyone young, inexperienced, or gullible (probably by analogy to unripe, i.e. unready or immature, fruit).Green is sometimes associated with nausea and sickness. Lastly, green can communicate safety to proceed, as in traffic lights. Overall, greens, along with blues and purples, are frequently described as cool colors, in contrast to red and yellow.Some languages have no word separating green from blue (see blue-green across cultures).

Green in culture Western

In many folklores and literatures, green has traditionally been used to symbolize nature and its embodied attributes, namely those of life, fertility, and rebirth. Green was symbolic of resurrection and immortality in Ancient Egypt; the god Osiris was depicted as green-skinned. Stories of the medieval period further portray it as representing loveand the base, natural desires of man.Green is also known to have signified witchcraf, devilry and evil for its association with faeriesand spirits of early English folklore It also had an association with decay and toxicity.Actor Bela Lugosi wore green-hued makeup for the role of Dracula in the 1927-28 Broadway stage production.[ The color, when combined with gold, is seen as representing the fading away of youth. In the Celtitradition, green was avoided in clothing for its superstitious association with misfortune and death.Green is thought to be an unlucky color in British and British-derived cultures, where green cars, wedding dresses, and theater costumes are all the objects of superstition.In high schools in the United States during the 1960s it was widely believed that if someone wore green on Thursdays, it meant that they were homosexual.Spider-Man villains were often colored green to represent a contrast to the hero's red.

Eastern
In some Asian cultures the color green is often used as a symbol of sickness and/or nausea; however, in China, green is associated with the east, with sunrise, and with life and growth.Many Asian languages have no word distinguishing blue from green, though recently published dictionaries do make

the distinction.besides meaning Green also means rank and smelly and other unpleasant associations. In Ancient China, green was the symbol of East and Wood, one of the main five colors. The Chinese term for cuckold is "to wear a green hat.It is because of this that it is extremely rare to see any Chinese man wearing a green hat.

Religion and philosophy

Green is considered the traditional color of Islam, likewise because of its association with natureThis is for several reasons. First, Muhammad is reliably quoted in a hadith as saying that water, greenery, and a beautiful face were three universally good things.In the Qur'an, sura Al-Insan, believers in God in Paradise wear fine green silk Also, Al-Khidr (The Green One), is a Quranic figure who met and traveled with Moses. The flag of Hamas, as well as the flag of Iran, is green, symbolizing their Islamist ideology.

In the metaphysics of the "New Age Prophetess", Alice Bailey, in her system called the Seven Rays which classifies humans into seven different metaphysical psychologica types, the "third ray" of "creative intelligence" is represented by the color green. People who have this metaphysical psychological type are said to be "on the Green Ray". In Hinduism, Green is used to symbolically represent the fourth, heart chakra(Anahata).Psychics who claim to be able to observe the aura with their third eye report that someone with a green aura is typically someone who is in an occupation related to health, such as a physician or nurse, as well as people who are lovers of nature and the outdoors. Also, Roman Catholic and more traditional Protestant clergy wear green vestments at liturgical celebrations during Ordinary Time In the Eastern Catholic Church, green is the color of Pentecost. Green is one of the Christmas colors as well, possibly dating back to pre-Christian times, when evergreens were worshipped for their ability to maintain their color through the winter season. Romans used green holly and evergreen as decorations for their winter solstice celebration called Saturnalia, which eventually evolved into a Christmas celebration.

CONCLUSION

Here we can conclude that the logo of alfalah insurance is specially designed for only professionalism . As we know that the basic principle of insurance is that to provide financial security to the people therefore green colour is added in the logo to represent the prosperity of society and the blue colour has very attraction in it there for blue colour is added to increase the charm of the logo. The square used in the logo represents that the alfalah group is tring to cover the society from all the four directions in order to provide financial security