(1st Team Member) Side 1: Welcome Good Morning to all, Respected Chairman, Co-Chairman, Panel of Judges, Distinguished Guests,

invitees, Participants, media persons, and Audience, Once again a very warm good morning, we feel very honoured and privileged to get this opportunity to stand as participants at such a grand and glorious competition of AIMA for young Managers. Let me introduce you with my team, Myself. J. Manager (), SAIL-Bokaro Steel Plant here attending this competition with my team mate Mr.., J. Manger () Mr.J. Manger () (2nd Team Member) Side 2: Theme Introduction Before we begin, I would like to raise a question in front of this august gathering without looking for an answer from you all. How many of you have EVER had concern about the Indian brands? I think all of us (3rd Team Member)

Thats right. here today

All of us.. All the Timeand that is why we are

It may possible that most of us are not consuming Indian brands for every need BUT we have a concern about this and we ll love to see Indian brands leading the market like wise other global top brands. (3rd Team Member) Our presentation today will show you a developed strategic model applicable for all kind of organisation; can help in building sustainable Indian multinationals. Side 3: Table of Content First, we'll take a look at the content of our presentation where we willl start with the global scenario for wealth distribution, global Multinationals vs Indian multinationals, Issues with Indian MNCs and Emperical Analysis of Indian MNCs to offer a right solution package to each organisation. So, let's get started! (2nd Team Member)

Going Global Till a few years back, the term MNC (Multinational Corporation) in India meant an organization with its headquarters located outside of India, and having a presence in India as a part of its global network. In other words, in Indian eyes, MNC meant a foreign company which has come into India. In recent times, however, the business world has seen the emergence of a new breed of companies which is beginning to be referred to as Indian MNCs. The Indian MNC is a company which is Indian in origin, now spreading its wings to set up operations in various markets around the world. Increasingly, Indian MNCs have resorted to mergers and acquisitions (M&As) as a favourite method for jump-starting their global expansion. Tata Steel, Hindalco, Suzlon, Bharat Forge, and Sundram Fasteners are typical examples of such Indian companies. In addition to the M&A route, many companies have also gone ahead and established 100 per cent wholly-owned subsidiaries in overseas markets. A typical example is that of Sundram Fasteners setting up such a subsidiary in China to manufacture fasteners and bearing housings for the Chinese and global markets.

The Dominance of the Customer A key feature of todays global markets is the emerging dominance of the customer over the companies that compete for her attention

and business. Through information media like the internet and global television channels, todays customer has instant access to a wealth of information on any product or service that she may be interested in. Supply chain efficiencies have made it possible for companies to make their products available at competitive prices across world markets. In any case, with increasing globalisation, competitive forces in the Indian (domestic) market itself are getting more intense by the day, pointing to the rising importance of the Voice of the Customer (VOC) in todays business.

Challenges ahead to Going Global 1. Dominance of the Customer

Agenda for Action Brand Image and Brand Awareness The real assets of companies are often intangible, such as brand names, rather than physical, such as plant and machinery. For example, the Ford Motor Company recently sold physical assets and invested over 12 billion dollars to acquire prestigious brand names: Jaguar, Aston Martin, Volvo, and Land Rover. To maintain and enhance intangible assets, managers spend hundreds of millions of dollars annually on advertising to build brand awareness, which is a major component of brand equity and it can be measured.