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Spain B2C E-Commerce Report 2011 June 2011 Provided by RESEARCH ON INTERNATIONAL MARKETS We deliver
Spain B2C E-Commerce Report 2011 June 2011 Provided by RESEARCH ON INTERNATIONAL MARKETS We deliver

Spain B2C E-Commerce Report 2011

June 2011

Provided by RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions
Provided by
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
2011 E-Commerce
Spain B2C
Report
June 2011

Publication Date June 2011

Language

English

Format PDF & PowerPoint

Number of Pages/Charts

54

Covered Countries Spain

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Spain B2C E-Commerce Report 2011 Key Findings Covering Trends, Sales, Shares, Products, Users / Shoppers
Spain B2C E-Commerce Report 2011 Key Findings Covering Trends, Sales, Shares, Products, Users / Shoppers

Spain B2C E-Commerce Report 2011

Key Findings

Spain B2C E-Commerce Report 2011 Key Findings Covering Trends, Sales, Shares, Products, Users / Shoppers and

Covering Trends, Sales, Shares, Products, Users / Shoppers and Players

• The number of online purchases in Spain reached 29 million in the fourth quarter of 2010, up by +29% compared to the fourth quarter of 2009.

• Online purchases in Spain are mainly made on the product manufacturer’s website or shops that only sell online.

• In 2010, “Tickets for Events” was the most popular product category in Spanish B2C E-Commerce, followed by “Clothes, Sports Goods”.

• There were 28 million Internet users in Spain in 2010, accounting for 60% of the total country population.

• El Corte Ingles was the leading B2C E-Commerce player in terms of unique monthly visitors in Spain in May 2011, followed by Privalia.com, Carrefour, Casa del Libro, Zara, La Redoute and Venca.

Company and Product Information

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Spain B2C E-Commerce Report 2011 Table of Contents 1. Management Summary 2. Trends • Internet
Spain B2C E-Commerce Report 2011 Table of Contents 1. Management Summary 2. Trends • Internet

Spain B2C E-Commerce Report 2011

Spain B2C E-Commerce Report 2011 Table of Contents 1. Management Summary 2. Trends • Internet Usage

Table of Contents

1. Management Summary

2. Trends

• Internet Usage Trends in Spain, 2010

• B2C E-Commerce Trends in Spain

• Number of Online Purchases in Spain, in millions, Q4 2009 & Q4 2010

• Purchase Frequency of Goods and Services bought online in Spain, in %, 2009

• Average Price of Online Products in Spain and 10 other Countries worldwide, in GBP, January 2011

• Activities of Internet Users in Spain, in %, October/ November 2010

• Top 10 Web Properties in Spain, by total Unique Visitors, in thousands, September 2009 & 2010

• Top 10 Website Categories in Spain, by unique Visitors, in thousands and Reach in %, September

2010

• Payment Methods used for Online Shopping in Spain, in %, 2010

• Mobile Internet Access Penetration in Europe, by Country, incl. Spain, in %, 2010

• Penetration of Mobile Phone Owners, and Penetration for Mobile Media Usage among Mobile Phone Owners; Poland compared to the UK, Spain and France, in %,

2010

• Purchases / Downloads from Mobile Devices in Spain, in %, 2009

3.

Sales

• B2C E-Commerce Sales in Spain, in EUR billion,

 

2007-2010

• B2C E-Commerce Sales in Spain, in EUR billion, 2009 & 2010

• B2C E-Commerce Sales in Spain, in EUR billion, Q4 2009 & Q4 2010

4.

Shares

Share of B2C E-Commerce on total Retail Sales in Spain, in %, 2009-2010

5.

Products

• Types of Goods and Services bought online in Spain, by Age Groups, in %, 2010

• Goods and Services purchased in Spain on the Internet, in % of Internet Shoppers, 2010

6.

Users / Shoppers

• Internet Users (in millions) and Percentage of Country Population in Spain, 2009-2015f

• Internet Penetration by Regions in Spain, in %, 2009

• Internet Access by Location in Spain, in %,

 

2006-2010

• Internet Users by Gender in Spain, in %, 2006-2010

• Individuals in Europe using the Internet, by Country incl. Spain, in %, 2008-2010

• Internet and Broadband Household Penetration, by Households, in %, 2008-2010

• Total Broadband Subscribers in Spain, compared to Germany, USA and the OECD Average, 2006-2010

• Total Broadband Subscribers per 100 Inhabitants in Spain, compared to Germany, USA and the OECD Average, 2006-2010

• Broadband Subscribers in Spain, by Access

 

Technology compared to the OECD Average in %,

2010

• Share of Internet Shoppers on Internet Users,

 

2003-2009

• Penetration of Internet Shoppers in Spain, comp. to EU27 Average, in %, 2006-2010

• EU Comparison of Online Shopper Penetration, in % of Population, 2010

7.

Players

• Leading B2C E-Commerce Players in Spain; by Unique Visitors (Users) and Audience Reach, May 2011

• Top Online Retailers in Groceries/Drinks/Drugs/ Toiletries & Perfumes, in %, 2010

• Top Online Retailers in “Entertainment Tickets”, in %,

 

2010

• Top Online Retailers in “Travel & Tourism”, in %, 2010

• Company Profile: El Corte Ingles

• Company Profile: Privalia.com

• News about Amazon, 2011

• News about Grupo Cortefiel, 2011

about Amazon, 2011 • News about Grupo Cortefiel, 2011 yStats.com GmbH & Co. KG Telefon: +49

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Spain B2C E-Commerce Report 2011 Samples RESEARCH ON INTERNATIONAL MARKETS We deliver the facts –
Spain B2C E-Commerce Report 2011 Samples RESEARCH ON INTERNATIONAL MARKETS We deliver the facts –

Spain B2C E-Commerce Report 2011

Samples

Spain B2C E-Commerce Report 2011 Samples RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you
RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Trends Sales
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
Trends
Sales
Shares
Products
Users / Shoppers
Players
24% of the Spanish population shopped online in 2010 – the EU
average accounted for 40%.
Penetration of Internet Shoppers in Spain, comp. to EU27 Average, in %, 2006-2010
50%
40%
40%
37%
32%
30%
30%
26%
24%
Spain
23%
EU27
20%
20%
18%
15%
10%
0%
2006
2007
2008
2009
2010
Note: The survey contains individuals having bought or ordered goods or services for private use over the Internet
Source: Eurostat, December 2010
40
Trends Sales Shares Products Users / Shoppers Players RESEARCH ON INTERNATIONAL MARKETS We deliver the
Trends Sales Shares Products Users / Shoppers Players RESEARCH ON INTERNATIONAL MARKETS We deliver the
Trends Sales Shares Products Users / Shoppers Players RESEARCH ON INTERNATIONAL MARKETS We deliver the
Trends Sales Shares Products Users / Shoppers Players RESEARCH ON INTERNATIONAL MARKETS We deliver the

Trends

Sales

Trends Sales Shares Products Users / Shoppers Players RESEARCH ON INTERNATIONAL MARKETS We deliver the facts

Shares

Products

Users / Shoppers

Players

RESEARCH ON INTERNATIONAL MARKETS

We deliver the facts – you make the decisions

Moreover, private shopping club Privalia.com reached B2C E-Commerce sales of EUR 83 million in 2010.

Company Profile: Privalia.com

   
   
   
   
   
   
   
   
 

The company is also active in Spain, Brazil, Italy and Mexico.

It is active on the Spanish market since 2006

Privalia.com offers discounts of up to 70% and has 5 million registered users in total.

Source: company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations

reports, business and company databases, journals, company registries, news portals, industry and trade associations 50
reports, business and company databases, journals, company registries, news portals, industry and trade associations 50

50

news portals, industry and trade associations 50 yStats.com GmbH & Co. KG Telefon: +49 (0) 40

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