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TABLE OF CONTENTS
Acknowledgement_________________________________________________3 Executive Summary________________________________________________4 The Enterprize Profile______________________________________________5 The Marketing Plan________________________________________________7 The Operational Plan______________________________________________8 Management and Organization______________________________________9 Detail of Key Requirements and Annual Estimated Total Costs___________10 Financial Plan____________________________________________________11
Acknowledgements We feel very lucky that ALLAH give us a chance to show our abilities in the field of reporting .After ALLAH we are thankful to our instructor Prof.Rafi Javaid. He is guiding us in a very meaningful way to give us an understanding of entrepreneuership concepts and we finally completed this business plan. We are also very much thankful to our parents for whom words are useless to describe.
2. Executive Summary
This business plan is basically about to start an institution which will aim at to introduce and practice a collaborative learning model and to inculcate the public speaking and general presenatation skills primarily in the students of matriculation, intermediate and graduation level. This plan is carried out to highlight a very important aspect of students grooming with respect to their professional life and that is fearless and professional speaking and that with confidence. In many of our government and private institutes, although course work is carried out very well but still there is something which is not injected into the students which they really need in their future careers and professional life. Every one of us needs to communicate extensively in our daily lives. Students have to speak in front of audience for their course presenatations. Businessmen need to communicate effectively with their clients. A manager gets the work done effectively and efficiently through employees while giving them a proper direction and this all extensively depends on good communication skills. Employees working on some project need to give PowerPoint presentation to their bosses. A school teacher or a lecturer in some college or university needs to deliver a quality lecture involves effective speaking skills. So in short, every student has to come into his practical life one day and he/she will ultimately be needed to commuinicate by any way but the right and persuasive one. A market research study has been conducted into five reknowned institutions in Lahore which has given to us a justification of the problem andif optimistically said, an opportunity to invest and this undertaking will provide not only the good returns but also an opportunity to serve and deliver the value to the society. This institute will be established with a theme that the society will justify our rationale of doing this business till the time this business will be caring and complying with the needs of the society. The basic learning model which is suggested is involving various actitivites to overcome stagefear, to encourage fearless and confident speaking, to face the huge audience and finally to know your voice. This would be a platform where students will find and opportunity to communicate, speak and present and discuss the knowledge of their own fields even their own topics of choice. This understaking doesnt call for huge investment yet a commitment and quality value delivering to the customers. The practicality and a guide about how we will be actually carrying out the start up have been given in detail in the following literature.
Form of business:
Partnership
Owners:
September 2011.
A professional grooming institute which provides a platform to school and college students to speak with confidence and presentation skills as a need of their future professional needs through a course work based on a collaborative and social learning model at an afforable price.
Location:
Thrice a week, 3 hours session and integrated with the demand of course design. Mr. Jibran Miss Hananah (Student Counseling Incharge at DPS, Lahore) Dr.Murtaza Jaffery (Senior Registrar and Associate Prof. at NCA, Lahore) Mr. Zahid Aziz an owner of Tax Law Firm Mr. Farhan Barki (10 years sales and marketing currently working with nestle)
4. Marketing Plan
Any business plan without a proper research based marketing plan is just like something of no need. So a comprehensive detail about our business plan is as follows: Industry Trends In Lahore there are a few institutes which offer professional development courses. After studying their brouchers we found that there is no any offering of any course prepared to inculcate the skill with respect to presentation skills specially to speak with confidence while giving a preseantation or speaking in front of audience. They offer short courses like in computer literacy, software training and technical type knowledge and skill etc. Product/Service Our institutes star product will be of some psychological aspect and that is to confidently speaking in front of diverse audinace, how you will prepare yourself for a presenation on a short notice phycologically, mentally, physically so to deliver a persuasive speech. It is necessary to mention some of associated products like quality notes, quality service, an attractive and peacefull enviroment for learning, clean and fresh room aesthetics, participants need based persuasive lectures and the most important our efforts to give you the maximum confidence building opportunities that are suggested by collaborative and social learning model. Target Market Primarily our target market is the students of matriculation, O-Levels, A-Level, Intermediate, graduation and speacially the commerce and business studies students. Competitive Analysis Our value proposition is completely innovative, different and new in market. There are institute which offer professional development courses but they are few and they havent yet realize the potential of this market offering which we have proposed. So we are hopeful that we could guage the market so as to justify our investment and the breakeven. Marketing Mix As discussed above,our product or offering is innovative and new in market with following: o A research based and a social and collaborative learning model that is about new for target market.
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o A completely different, proven and supportive design of learning. o Assured confidence building
o
o Latest trends in presenatations o Public speaking know your voice o Quality and research based course material and handouts
Institute location has not yet been decided still we have planned it to start near secreteriate where many major educational institutions are located. A list of these is following: o Government College University, Lahore.
o o
o Govt. MAO College, Lahore. o Punjab College of Commerce. o Hailey College of Banking and Finance. o Peak Solutions o Edge college The interesting and favorable fact is that a huge population of students comes to this one and half kilometer diameter area daily. Intensive advertisement of our value proposition will certainly help us to target the exact market and population of interest and ultimately towards a market leader of our proposed field.
After a detailed analysis of financial forcasts, breakeven and other aspects we will be
offering this course of Rs. 7000 to Rs. 10000 range. The exact price will be further discussed with business advisors and a short market survey as what the cunsumers are willing to pay.
o A compelling television ad for the proposed value will be aired. o Discussions with lectureres, teachers. o Business newsletters, brouchers etc.
5. Operational Plan
The following is a comprehensive detail which defines the core systems of this complete undertaking about how would these sub system will work: Initially the following systems/departments have been proposed: 1-The Class-Session Management How this learning model for speaking publically and the session management will work? The class room atmospehere, aesthetics, seating arrangement, the multimedia, lighting, air conditioning, sound systems and microphone everything will be made ready before half and hour of the session. A facilitator or instructor will give a lecture of an hour on the concerend topics that will be outlined after experienced advisors. This facilitators led one hour session will enhance and communicate the background and basic knowledge and practical implications of a topic in participants. Handout will be handed over if needed. While the other two hour session will be a participants led session in which participants would give a presentation of 15 minutes each on their topics of choice. The will do research on their topics from various sources like books, internet, journals and newspapers and then will come up with already prepared helping materials like powerpoint slides, small cards, charts or handout for their presentation in front of class or they can just speak on their topic without any helping aid. The presenater will be then given the suggestions by audience to make the presentations more persuasive. The activities in this learning model can changed but will be kept of as much participative nature as we could. 2- The Administration The administration side has been further divided into various activities and issues like: Participants record keeping Online query management through email Literature database which would include the e-books, session plans, course outline etc Marketing activities like promotions, advertisements Continuous improvement through research and development Accounting and finance handling * The administration issues discussed about will be mutually coordinated by business partner.
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=Rs. 720,000
Profit Margin
Almost 200%
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8. Financial Plan
FORCASTED INCOME STATEMENT
The Institute of Public Speaking Forcast Profit and Loss account (for one year) annual turnover less variable cost: facilitator's salary gross profit/ contribution margin office boy salary electricity bill monthly rent of place other maintainence expenses stationary total fixed cost NET INCOME breakeven turnover Rs. 720000 150000 570000 4167 833 8333 1000 1250 15583 554417 292626.6
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septemb er
octob er 93091 7
novemb er 904084
decemb er 876001
janua ry 8516 68
februa ry 82483 5
marc h 7980 02
april 7711 69
may 7443 36
june 7175 03
july 6906 70
augus t 6638 37
expected inflows:
partner's capital: salman saima aleena turnover total inflow/cash available 200000 100000 100000 720000 112000 0 x x x x 93216 7 x x x x 904084 x x x x x x x x 8516 876001 68 x x x x 82483 5 x x x x 7980 02 x x x x 7711 69 x x x x 7443 36 x x x x 7175 03 x x x x 6906 70 x x x x 6638 37
expected outflows:
capital expenditures: split unit room interior furniture carpet sound system heavy duty printer+cartige multimedia operating systems total capital expenditure revenue expenditures: facilitator's salary office boy salary electricity bill monthly rent of place other maintainence expenses stationary total revenue 35000 10000 30000 5000 6000 x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x 1250 0 4167 833 8333 1000 1250 2808 x x x x x x x x x x x x x x x x x x 1250 0 4167 833 8333 1000 1250 2808 x x x x x x x x x 1250 0 4167 833 8333 1000 1250 2808 x x x x x x x x x 1250 0 4167 833 8333 1000 1250 2808 x x x x x x x x x 1250 0 4167 833 8333 1000 1250 2808 x x x x x x x x x 1250 0 4167 833 8333 1000 1250 2808 x x x x x x x x x 1250 0 4167 833 8333 1000 1250 2808 15
12500 12500 4167 4167 833 833 8333 8333 1000 1000 1250 1250 28083 28083
expenditures
28083 876001
28083 847918
2808 3 8235 85
28083 79675 2
2808 3 7699 19
2808 3 7430 86
2808 3 7162 53
2808 3 6894 20
2808 3 6625 87
2808 3 6357 54
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References:
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