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Dr.

Harold Elam Jr

(910) 988-7815 Mobile (910) 263-8844 Office drelam@wearebdc.net LinkedIn Facebook Blog Twitter Handle StumbleUpon MySpace

Social Media & Business Development Professional


Specialist in social networking sales and service processes, BDC & Internet implementation, social media tools and technologies, with a track record of creating and implementing successful social media campaigns & programs. Keeps up-to-date with constantly evolving technologies in online social networking, the blogosphere, search tools and Web 2.0, and work closely with dealers to create innovative, effective campaigns.

List of Tools
Blogger Word Press TypePad Google MSN Live Jazel FeedBlitz

LinkedIn Facebook MySpace Flickr Twitter Ning ADP

YouTube Digg del.icio.us StumbleUpon DealerTrack DMS reddit Yahoo

Higher Gear Promax PitchEngine Dealerskins Dealers.com Wikipedia Dealer Specialties

Experience
OENZA, Fayetteville, NC Web development, Social Media, Digital Marketing North American President - July 2011 Present Press Release July 1, 2011 OENZA Acquires We Are BDC Click Here additional Information We Are BDC, Fayetteville, NC

- Social Media Marketing & Business Development Firm

President/Founder Fayetteville, NC November 2005 July 2011 Founded in 2005, Elam help grow the company to an award-winning strategic and creative social networking and business development. Over the first three years Elam was able to make We Are BDC one of the top choices among local automotive dealers and small businesses in Social Media and in-store Business Development. The company under Elam has grown to become a step above any type of traditional media marketing and business development firm. We Are BDC implements innovative communication campaigns for Internet, out-of-home, social networks and emerging media Since the beginning Elam and his team have remained a growing company, introducing Automotive E-marketing, Radical BDC development methods, Website True Connects, Neighborhood Dealers and most recently ASNM (Automotive Social Networking Management) all birthed from our founder's original science SCD. Now available in 37 states through satellite offices, We Are BDC is still a virtual company with Corporate offices in Fayetteville, NC. and over 50 independent executive employees. Cole Automotive Group, Bluefield, WV Automotive Group serving consumers in the greater Bluefield, WV & Ashland, KY area. Nissan-Honda-Kia-Subaru E-commerce Director (Contract), Bluefield, WV August 2009 to August 2010 Partnered with some of the most well-known technology companies on the web to design and execute effective social media strategies that meant the dealerships objectives. Promoted to Executive management role as process manager for 6 stores, implemented effective processes for Sales-Service-Finance. Worked directly with Executive GM and President overseeing a staff of 15 and traveled between location inspecting processes. Developed and managed E-commerce Department, which included BDC-Internet and Customer Retention. Hired under contract to help establish phone processes and procedures, appointments for sales and service, online marketing campaigns, effectively driving brand awareness, increasing OTBs (Opportunities To Do Business) customer engagement and traffic to the dealers six websites from social media pages, search engines and email campaigns. Achieved a strong, visible internet and social media presence and developed concepts with viral potential. Continuously monitoring online analytics, public relations and ensure the success of the entire dealership web based

programs. Increased internet based business 50%, Service lane 35% and in store appointments 65% through processes and procedures Assess social media marketing strategies to determine rate of return. Identified and tapped into new channels to optimize ROI and fuel revenue growth. Place stories on Automotive Digital Marketing, DealersElite, LinkedIn and other key automotive news outlets. Ensured placement in social content Web sites such as Digg, StumbleUpon, etc. Built a strong base of repeat business and served as the IT person until hiring a replacement.

Sport Durst Millennium Automotive Group, Durham, NC Multi-Franchise Automotive Group (Lotus- Hyundai-Mazda) E-commerce & BDC Director, (contract) May 2008 to July 2009 Promoted to senior manager role, working with GM and dealer principal overseeing a BDC staff of 12 and managed the Internet departments. Drove a 65% increase in revenue within 12 months, reduced cost per lead, eliminating third party lead sources and increasing online search positions and dealership website leads. Managed online website, developed effective marketing campaigns to drive brand awareness for Lotus-HyundaiMazda. Increased active engagement and traffic to dealer five websites from social media pages, search engines and email campaigns. Merged the Business Development Center and Internet Department to create E-commerce for the dealership, centralized department for multi-touch points and more effective management of Sales Calls, Internet Leads and Service Calls Achieved a strong, visible internet and social media presence and developed automotive concepts with viral potential through the dealerships current TV marketing of infomercials. Continuously monitored online analytics, public relations and ensure the success of the entire dealership web based programs. Assess social media marketing strategies, call volume, percentages of appointments set to shown and sold to determine rate of return. Identified and tapped into new channels to optimize ROI and fuel revenue growth. Place stories on Automotive Digital Marketing, DealersElite, LinkedIn and other key automotive news outlets. Ensured placement in social content Web sites such as Digg, StumbleUpon, etc. Built a strong base of repeat business and served as the IT person for my entire tenor. Central Carolina Automotive Group, Sanford, NCLeading North Carolina Automotive Group (Nissan-Hyundai) E-commerce & BDC Director, October 2004 to May 2008 Promoted to senior manager role, working with GM and dealer principal to develop a BDC and internet department. Created the outline and marketing strategy of the company websites for multiple Nissan and Hyundai locations. Hired and trained the staff of 8, which four would serve as BDC and four as Internet. Implemented processes and procedures for answering the phone through scripts, responding to leads through template emails. Increased brand awareness, in store traffic and opportunities to do business for all four locations through a created centralized process. Managed BDC & Internet personnel, online website, developed effective marketing campaigns to drive brand awareness for Nissan-Hyundai-Pre-owned. Increased floor traffic to all locations through a series of effective phone processes and procedures, active engagement and traffic to dealer four websites from social media pages, search engines and email campaigns. Centralized the Business Development Center and Internet Department to create one of the first automotive Ecommerce departments, to better manage the incoming opportunities from Sales Calls, Internet Leads and Service Calls Achieved a strong, visible internet and social media presence and developed automotive concepts with viral potential through the dealerships current TV and Print marketing campaigns. Continuously monitored online analytics, public relations and ensure the success of the entire dealership web based programs. Assess social media marketing strategies, call volume, percentages of appointments set to shown and sold to determine rate of return. Identified and tapped into new channels to optimize ROI and fuel revenue growth. Place stories on Automotive Digital Marketing, DealersElite, LinkedIn and other key automotive news outlets. Ensured placement in social content Web sites such as Digg, StumbleUpon, etc.

Education
Overbrook Senior High School, Philadelphia, PA. Senior Studies Class of 1985 UCI Irvine, Irvine, Ca. School Of Business Business Development 1986-1990 Canterbury University, Canterbury, United Kingdom PhD, Philosophy Human Behavior 1991-1996 BA in Marketing, 2004 References and/or letters upon request

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