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Cre ating Unconte sted Marke t S paces Sp ace s Making the Competi tion Irrelev ant. Compe ti
Whether you're an established business, or an entrepreneur, you want to cash in on today's ever changing market - uninterruptedly. Our branding and communication methodologies are built to help you navigate to your objectives. They have been developed from the experience that weve acquired over years of work with outstanding companies. Ask for a complete outline of our Discovery and LaunchPad companies processes designed specially for entrepreneurs and SMEs. For an appointment, call Priyanka Bhatia, OneTree Content: 9818540023; Bhatia Email: priyankabhatia@onetreecontent.com
Discovery
Where are your service offerings or product right now in the customers mind - Why are they there - Where could they be? - How do we get there?
India: 85 million small businesses start up annually
The answers to these questions are uncovered in the Discovery Process from Emergence Consulting. Before we can navigate to your goal with a go-to-market communication strategy, well need to understand your long and short term business goals and do a complete audit and evaluation of your existing communication plans and materials. A quick look at our audit - Customer Demographics, psychographics (age, sex, income, occupation, lifestyle, etc.) - What does your customer value? (Speed of service, high tech, quantity, offshore delivery, hygiene, etc.) - How does your customer usually make his/her purchase? - What problem does your product/service solve for your customer? - What share- of- mind does your current offering have? - And 30 other areas that we will uncover, to create a firm foundation for your communication strategy. Aside from being able to build a communication strategy, this reality check, will enable you to ~ 1. Clearly define your current market, your customers, and your customers buying habits 2. Price your product or service correctly 3. Anticipate or respond to competition, technology, or other changes in the marketplace 4. Crystallize, rather than generalize an impactful action plan 64 million small firm deaths in the first four years
In the time it took to read this, 1,522 businesses closed shop. (Ask for our Insight Paper: 11 Causes of Failure Among Entrepreneurs and SMEs.)