GuidelinesforprojectWork(Faculty:ChandraIyer)

Contents Steps in project preparation ........................................................................................................................................... 1 Topic selection .............................................................................................................................................................. 1 Preparing project report ................................................................................................................................................. 6

Steps in project preparation The basic steps one should follow while doing a project are as below: 1) Topic Selection: you need to select an important topic which has substance in it and can draw the interest of the reader. An extensive research, an expert advice or even a professional help will be advantageous while selecting the topic. Always keep in mind your topic should be somewhat exceptional so that it draws the attraction of the addressees towards you and your work. 2) Introduction and the project statement: the introduction of any project should be an indication of the complete work and logical with the background. A project statement needs to be written below the introduction which must be well planned, goal oriented and well balanced. 3) The literature: the sources from which the documents of the project are taken should be completely genuine and applicable and should not depart from the objective or the main theme of project. 4) Method of writing: every chapter should be logical, easy flowing, well coordinated with the other chapters, logical and original all at the same time. It requires a lot of time and effort to write a project report and you may even need professional help at times. 5) Statistical data analysis: for every hypothesis mentioned in your project it is important to provide the required statistical data supporting it. A systematic analysis of the data adds value to your project. 6) Conclusion: the conclusion of the Project is equally important as the foreword as it should contain a reflection or summary of the entire proposal. The end should be notable portraying the accurate viewpoint with which you are writing your Project. 7) Formatting and editing: as a final touch these two steps are of giant importance. Every chapter, every table, examples and data should be put in correct order. The title page and the conclusion should be taken extra care of. Proof reading should be done number of times to get rid of any grammatical mistake, spelling mistakes or sentence structure error. Topic selection As it materializes to me, the most significant task before you is to select a topic, although you mention that you need as many topics as possible. Listing of too many topics can only increase your confusion in choosing out of them. Also, you need to choose a topic that is relevant for you. You can adopt step by step approach to select a topic that best meets your course requirements, as well as best suits your interests and abilities. 1. Be clear about the research topic requirement as specified for the course. 2. Be clear about the effort that you can put in the research assignments in terms of length of your report, time available for completion, and time effort and money you can spend on collecting data. 3. Quickly identify about a dozen topics from your course material that you feel can be suitable. 4. At this stage there is no need to examine each topic in great detail. For each of the listed topics examine the feasibility of completing the research within your limitations. This should leave you with a short list of three or four most appropriate topics. 5. Examine these topics in greater detail to see if all the information and other inputs required for the project will be available. 6. At this stage you may also consider your own interest.
1. 2. 3. 4. 5. 6. 7. 8. 9. Based on all these considerations you can select one topic. Below is list of topics pile up for you to select: 10. Personal loans in private sector banks Finance: 11. Self help groups and micro finance Mergers & acquisitions 12. Liberalization and exports Investment feasibility study 13. American depository receipts Future of derivatives in india 14. Global depository receipts Study of growth prospects of MFs in india 15. Retail lending Banking sector - psus are here to stay 16. Availability & utilisation of bank finance for working Derivatives trading capital Needs-a study Online trading of futures and options 17. Study of variations in the price level of essential commodities Commodity derivatives And their effect on the public Educational loans from public sector banks

GuidelinesforprojectWork(Faculty:ChandraIyer)
18. Study of stock broking operations in bombay stock Exchange(bse) 19. Children's savings schemes - a comparative study of schemes offered by selected banks 20. Informal mutual credit association - a study of informal chit funds 21. A study of cost control techniqes of two manufacturing units 22. Financial structure of two/three advertising agencies 23. Issue of season tickets by the apsrtc - a cost benefit analysis 24. Working of housing finance companies -a case study of hdfc/ lic/ab homes / deeven housing finance corporation/any Other company studies 25. Sebi and investor protection - a study 26. Portfolio management practices of uti/lic/mutual fund 27. Problems of stock brokers vis-a-vis the share transfers 28. Performance of non-banking finance companies - a study of selected companies in kdmc 29. Problems and prospects of non-banking finance companies 30. Management of non-banking finance companies - a study of selected units 31. Policies and practices of lease accounting - a study of Selected companies 32. Policies and practices of lease accounting - a study of Selected companies 33. Financial services - growth and development - a study of Selected companies 34. Emerging trends in merchant banking - a study of selected companies 35. Trends in mutual funds - a case study 36. Working capital management in small scale units - a study of selected units 37. Sources and applications of funds - a case study 38. Impact of liberalisation on capital market 39. Impact of financial sector reforms on banking sector -a study of selected banks 40. Problems and prospects of venture capital - a case study 41. Dividend policies and practices - a comparative study between a public sector company and a private sector company 42. Working of national stock exchange (nse) 43. Working of securities in india - a comparative study of bse and nse 44. Effect of liberalisation on savings and investments in india 45. Effect of changes in monetary policy on the performance of Nbfcs - a study 46. Liberalisation and the recent trends in financial intermediation 47. Working of idbi/uti/icici/lic etc 48. Role of hdfc in providing housing finance to middle and high income groups 49. Working of auto finance companies - a case study 50. Mergers and acquisitions in india - a study 51. Role of institutional and small investors in capital markets in india 52. Status of equity research in india 53. Sickness in small scale units - a study 54. Issue management 55. Liberalisation and integration of financial markets 56. Accounting standards - some issues 57. Management control systems - a case study 58. Performance of multi national companies (mnc's a study 59. 60. 61. 62. 63. 64. 65. Current swaps: an instrument of international finance Foreign direct investments Fostering investor confidence - some implications National depository system The changing role of commercial banks in india Insider trading - effects on stock returns Equity share valuation : a study of harmaceutical/cement/textiles industry 66. Equity investment and economic growth in india General Management 67. Jit (just in time) 68. Eoq 69. Abc analysis 70. Vendor performance 71. Quality circle 72. Tqm 73. Iso 74. Value engineering 75. Centralize purchase 76. Management audit 77. Company analysis with ratio/fund flow 78. Study of stock exchange 79. Role of sebi 80. Joint venture 81. Takeover 82. Merger 83. Marginal cost as management tool 84. Product life cycle 85. Media plan 86. Test marketing 87. Export pricing 88. Role of small scale industries in developing nation 89. Role of sidbi 90. Role of exlm bank 91. Study of financial institute 92. Mutual fund 93. Privatization in insurance, road, ports etc 94. Waste management 95. Trade union movement in india 96. Labour welfare scheme 97. Working capital management 98. Cash management / fund management 99. Importance of budget 100. Invisible exports 101. Tourism industries 102. Brand equity 103. Bench marking 104. Co-operative movement in agro-product 105. Marketing agro-product 106. Dot com company in future 107. It parks 108. South east asian origin 109. Fdi 110. Regional grouping / trade block 111. Sez 112. Packing need 113. Social forestory 114. Comparative study of industries (either financial angle or marketing angle or techno angle 115. Marketing of ssi produt

GuidelinesforprojectWork(Faculty:ChandraIyer)
116. 117. 118. 119. 120. 121. 122. 123. 124. 125. 126. 127. 128. 129. 130. 131. 132. 133. 134. 135. 136. 137. 138. 139. 140. 141. 142. 143. 144. 145. 146. 147. 148. 149. 150. 151. 152. 153. 154. 155. 156. 157. 158. 159. 160. 161. 162. 163. 164. 165. 166. 167. 168. 169. 170. 171. 172. 173. 174. 175. Warehousing Transport Iata role function Communication and custom service Universal bank Credit cards Health economics Body language Role of financial institutions in industrial development Nbfc's Gdr's / adr's Debt markets Securitization Commercial paper Forex and treasury Performance appraisals Private sector banks Comparative study of financial institutions Need and importance of financial analysis Tax and non tax revenues Deficit financing Corporate finance Corporate restructuring Telebanking Internet banking Capital markets Fii's and india Failure of mutual funds Comparative study of mutual funds Emotional intelligence Organization culture in indian organization Conflict management Time management Interpersonal relations Professional stress Performance appraisals Performance appraisals Counseling Transactional analysis Organizational development Motivation Group dynamics Vedic management Human relations Vrs Retrenchment Layoffs Training and development Recruitment in indian organization Rural marketing Crm Customer retention Management of services Customer behaviour with product Fema Tele marketing Sky shops Net work marketing Global marketing Industrial goods marketing Marketing mix case study Promotional strategies Exchange offers After sales service Celebrity marketing Plc Role of advertising Product diversification Product modification Product elimination Trend in privatization Trend analysis in fdi (sector wise / state wise Impact of globalization in any specific industry Essentials of a valid contract Rights and duties of directors Futures and options Financial swaps Foreign exchange rates Creation of corporate entity Dishonour of cheques and liability of directors Prospectus for issue of capital Role of partners including implied authorities Effect of dissolution of partnership Modvat Effect of indirect taxes on industries Value added tax Meeting and minutes in a company Environmental management Labour welfare measures under factories act Environmental protection measures Stress management Brand equity It management, it insights Finance scams in india Consumer behavior in relation to health care products Indias major trade partners - uk and usa Organisational development Consumer behaviour with respect to cold drinks" Working capital management Human resources 215. 360 degree appraisal 216. Performance appraisal 217. Assessment centres 218. Competency mapping 219. Balance score cards 220. Knowledge management 221. Bpo's - future or fad 222. What is important? - strategising or implementation 223. H r planning & recruitment - comparison between psu and private sector companies 224. H r p in public sector organization - a case study 225. H r d strategies - comparison between psu and private sector companies 226. H r m practices in an organization - a case study 227. Impact of training on the performance of employees - a case study 228. Selection and recruitment practices in an organization - a case study 229. Application of appraisal strategies in an organization - a case study 176. 177. 178. 179. 180. 181. 182. 183. 184. 185. 186. 187. 188. 189. 190. 191. 192. 193. 194. 195. 196. 197. 198. 199. 200. 201. 202. 203. 204. 205. 206. 207. 208. 209. 210. 211. 212. 213. 214.

GuidelinesforprojectWork(Faculty:ChandraIyer)
230. Labour/employee turnover - a case study 231. Settlement and grievances handling in an organization - a case Study 232. Role of h r m department in turnaround management 233. Role of h r m department in a growing organization 234. Role of h r m department in erp (sap / people soft 235. H r accounting 236. Alignment between process requirements & governance 237. Capabilities in b p 238. Philosophy of h r management 239. Culture and cross border mergers & acquisitions 240. High skill equilibrium 241. High skill eco system 242. Knowledge transfer through inheritance 243. Talent management 244. Knowledge management 245. Affect of leadership on performance of the organization 246. Career stagnation causes and effects on the individual /Organization 247. Organizational effectiveness through hrd in the change 248. Liberalized markets 249. Organizational climate and leadership of an organization a Comparative study 250. Design of personal information system for an organization 251. Job satisfaction and health of employees in an organization 252. Reward system - a tool for promoting desired organizational Performance a case study 253. Identification of training needs of security personnel in an organization 254. Hrd strategies and industrial relations - a case study Graduates 255. Planning and identifying hrd interventions for solving organizational problems a study 256. Role of change agent (external / internal in an organization 257. Role of hrd in tqm 258. Various incentive schemes a comparative study 259. Work measurement and wage payment plans 260. Study of employee morals and attitudes 261. Pay revision management 262. Wage fixing administration 263. Quality of work life 264. Motivation and morale 265. Dignity of labour 266. Performance appraisal and counseling 267. Training needs and analysis 268. Positive force field analysis and change management 269. Hrm consultants 270. E-learning 271. Paperless office 272. Matrusri institute of post graduate studies Marketing 273. Marketing strategies of two wheeler's- a study of motor cycles 274. Market potential on medical insurance offered by various banks a case study 275. A study of health tourism 276. A study of consumer preferences towards various holiday resorts 277. A study on soft toys market-a case study 278. A case study of geysers market or water purifiers 279. A case study of branded pc's versus assembled pc's 280. A study of consumer durables- with reference white goods such as ac's and washing machines 281. Marketing of life products like jewellery 282. A study of growing small car market in mumbai city 283. A study of mis in a company dealing with industrial goods- ref To steel and cement industries 284. Competitors marketing strategies of refrigerators 285. "new product launch" - a case study on cool drinks 286. Formulation of advertising plan for a consumer product 287. Market potential for mosquito repellents - a market survey 288. Importance of dealers in placements promotion of 'electrical home appliances 289. Advertisement impact on consumers with reference to emcg industries 290. Marketing management practices in industries 291. Consumer attitude towards colour tv's and evaluation of advertising strategies by manufacturers 292. Effect of media on advertising-like tv, magazines and newspapers 293. Survey of black and white tv's with reference to popular brands 294. Consumer buying behaviour on different consumer product companies 295. Marketing opportunities for laptop computers in india 296. A study of product attributes preferences of the customers of lcvs 297. Market potential study for export oriented industries 298. A study of super markets/hyper markets/malls with special emphasis on consumer attitude 299. Evaluation for consumer awareness of watches 300. A project report on the effectiveness of any consumer products advertising campaign 301. Dissertation on buyer behaviour - a study of televisions 302. Project report on product positioning of watches Marketing 303. Indian consumer is a unique consumer" 304. Customer relationship management 305. Competition analysis for a sector 306. Effectiveness of sales promotion & advertising 307. Emerging trends of retailing in india 308. Brand failure 309. A study of attributes in accepting specialty pharmaceutical products among medical practitioners 310. A study of buyer behavior towards after-sales-service of electronic products 311. A study of implementation & effectiveness of competence management 312. A study on changing importance of various media vehicles of advertising" 313. A study on factors influencing adaptability & usability of consumer electronics" 314. A study on motivational significance of various reward and recognition programs" 315. A study on the impact of loyalty programs on consumer purchase behavior and loyalty" 316. Advertising effectiveness study 317. An analysis of consumer behaviour in upgrading to conspicuous goods in branded apparels 318. An analysis of possible strategies for successful internet based customer services"

GuidelinesforprojectWork(Faculty:ChandraIyer)
319. Analysis of sales promotions ability to prompt brand 320. Analysis of the effectiveness of branding on luxury products 321. Analysis of the role of outdoor advertising and establishing strategies for managing space media 322. Brand awareness 323. Brand image 324. Brand preference 325. Changing trends in fmcg industry in india 326. Channel recruitment & development 327. Choosing retail locations for shopping in india (retail industry 328. Comparative study on brand loyalty 329. Competition analysis 330. Conspicuous consumption 331. Consumer perception survey 332. Customer awareness 333. Customer behavior 334. Customer data analysis 335. Customer expectations 336. Customer loyalty study 337. Customer preference towards promotional activities 338. Customer profiling 339. Customer satisfaction electronic products 340. Customer satisfaction survey 341. Dealership network & effectiveness of distribution system 342. Developing marketing strategies 343. Distribution & promotional strategies 344. Distribution channel 345. Distribution network & general insurance industry 346. Effect of big box retail chains on small business" 347. Effective retail distribution in insurance 348. Effectiveness of channels ( online/ internet in service delivery 349. Effectiveness of channels (distributors/ dsas in service delivery 350. Effectiveness of promotion schemes 351. Effectiveness of rural distribution 352. Effects of negative word of mouth communication on brand equity 353. E-marketing of financial services: relationship approach 354. Factors affecting real estate markets in a location 355. Future of consumer durables pertaining to standard brands & own brands of retailer like (next, bigbazar 356. Global scenario & market potential 357. Global supply chain mgt & logistics 358. Impact of buying factors on the sales of chemical goods" 359. Impact of customer relationship management in retail industry" 360. Impact of promotional activities at mall on consumers behavior at shopping malls 361. Impact of promotional activities on consumers behaviour at retail outlets" 362. Import consolidation 363. Improving service quality using service blueprinting 364. Influence of branding on consumer purchasing behavior 365. Integrated marketing communications (imc 366. Logistics & rink management 367. Logistics operation 368. Management automation 369. Managing of luxury brands 370. Market feasibility 371. Market potential for turnkey conferencing 372. Marketing in fmcg sector 373. Marketing mix 374. Marketing strategy adopted for selling different mobile 375. Measurement of brand awareness and brand perception 376. Measuring effectiveness of display system for chocolate in retail 377. Merchandising key account management in apparel exports 378. Present and future potential of users generated content and its role in on-line advertising" 379. Promotion strategies followed in retail sector 380. Retail outlet mapping of retail stores and shopping malls 381. Role of emotional satisfaction in service encounters - retail sector 382. Service blueprinting 383. Service process mapping back stage, on-stage 384. Service quality study 385. Service standards 386. Strategies for marketing agro products 387. Strategies used to build successful internet based customer services 388. Study of consumer behavior related to different soap brands in a location 389. Study of consumer behaviour related to different bathing soap brands 390. Study of factors which influence the location of retail outlet" 391. Study of institutional markets 392. Study of purchase influencing factors 393. Study on "impact of web technologies on bb marketing" 394. Study on changing consumer preference towards organized retailing from un-organized retailing 395. Study on consumer behavior with special reference to preference of brands in cellular phones" 396. Study on creation of luxury brand 397. Study on effectiveness of employees role in service delivery 398. Study on factors influencing adaptability & usability of consumer electronics 399. Study on strategies for promoting retailers' brands 400. Telemarketing advantages & disadvantages 401. The factors affecting and enhancing the brand equity of multinational corporations in india 402. The impact of tax on electronic goods & products (industrial marketing 403. The study of customer perceptions towards ayurvedic health spas" 404. Study on "impact of advertising in bb marketing" 405. Project report on "new product research" (with power back up system 406. A study on channels of distribution for refrigerators

GuidelinesforprojectWork(Faculty:ChandraIyer)

Preparing project report After collecting the necessary information from primary and secondary sources, substantial number of visits to select companies / organizations and administering questionnaire / interview schedules, if any, the students are advised to discuss with their project guides for necessary directions on how to analyze the data. Based on the project guides advice, carryout necessary tabulation of data, application of statistical tools, testing of hypotheses if any, and then prepare a plan of chapterization to prepare a project report. Your compliance with the following format, may enrich the quality of the report. Please refer to your research methodology course material for deeper details. i. Chapter i: background of the problem under study : (company profile/ industry trends etc) This chapter may contain a concise conditions of the problem under study preliminary from macro economy dimension to micro inclination, up to date developments in the given characteristic under study. Brief review on different studies/ review of literature on this theme may add prosperity to the work. For case studies, a brief profile of the company / industry should be given ii. Chapter ii: objectives and methodology : This chapter should hold the objectives of the study, methodology and sample selection, research design, period of the study, sources of data, tools of data collection, statistical analysis, broad hypotheses put for testing, limitations, etc. Further, the technical terms used in the study, a priori relationships expected between the variables, models intended to be developed / tested are to be specific in this chapter. iii. Chapter iii and iv: empirical results / data analysis & discussion: This chapter should have a logical appearance of the empirical results after completing the data analysis. This should contain carefully tabulated results, results of hypotheses tested, graphs and figures, if any, along with necessary interpretation. A comparison of results with earlier studies may add novelty to the work. A thorough discussion on the basis of results of analysis should be given in this chapter. iv. Chapter v: summary and conclusions: This chapter should spotlight on broad explanation made by the study against each objective specific in the 2nd chapter. All observations should neatly be bulletined along with appropriate captions. This chapter should also give a concise list of conclusions drawn by the study and then provide necessary suggestion for the guiding principle makers / managers on future course of remedial action. v. Bibliography : Every project work should have a list of books consulted for the topic studied, research reports, list of research articles and popular academic articles published in different journals be documented in standard pattern. It is also better to mention the websites referred for the resultant sources of materials. vi. Annexure: Every project report should contain necessary annexure wherein the proforma of questionnaire / interview schedule should be enclosed in original. Further, the Annual reports, research reports, used as supporting documents, if any, may also be enclosed here. The large database collected by the students may be enclosed as annexure to the research report. Subject matter organized as above has to be neatly typed (with one and half line space and submitted in hard bound form. Please type only one side of the page. Use only A4 size paper and the report may be with in the range of 75-100 pages, normally, as per standard practice in India. vii. Proforma : Students are advised to follow the following proforma while finalizing and printing of their project work reports. The standard practice is the following sample pages: Title sheet Certificate from the guide Declaration by the student Acknowledgements Executive summary Table of contents List of tables Bibliography Appendices