2010

Public Relations Campaign Proposal for Parent to Parent

Prepared for Parent to Parent

67 Green Street Hamilton 5670 (07) 859 6787 info@letstalkpr.co.nz

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Public elations Campaign Proposal for Parent to Parent

Contents

Our Team

Situation Analysis . Background .

Research Findings Report Primary Secondary Analysis . . . . . .

Campaign Strategy . Action Plan . Tactic One Tactic Two Tactic Three . Evaluation References . Appendices . . . . .

Agency Profile

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Public Relations ampaign Proposal for Parent to Parent

About Us
Our small team of communication professionals works to elp local organisations connect more effectively wit t e public and t eir employees. We specialise in internal communication, government lobbying and media relations. Let s Talk PR as ad over ten years experience providing -profit sector. communication advice and solutions to local organisations, largely in t e non

Our Values

Commitment
Let s Talk PR is committed to elping t eir clients implement creative communication strategies to better ac ieve t eir goals.

Trust
Let s Talk PR knows t at trust is essential to building rewarding, long lasting relations ips, making it one of our most important values.

Diversity
Diversity in experience and background allow for t e greatest range of creative input, t erefore it is important to finding t e most suitable solution.

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Agency Profile

Let s Talk PR

Public Relations Campaign Proposal for Parent to Parent

Our Team

Claire Murph

Bachelor of Management Studies Claire has graduated from Waikato University with a public relations major and a specific focus on working with non-profit organisations. Claire has sales e perience from working in retail and also has a background in event management through her involvement with Young Enterprise Projects.

Ra hael Bu hanan
Bachelor of Communication Studies Rachael is very interested in the role communication plays in shifting attitudes and creating social change. She volunteers for Refugee Services and is concerned with human rights issues. Now she has graduated from Waikato University she hopes to gain e perience with Amnesty International where she can use her communication skills to help advocate for those who have had their rights abused.

Kurt Kirby
Bachelor of Sport and Leisure Studies Kurt is a former student of Waikato University having studied a double major in public relations and Sport and Leisure studies. Kurt is now beginning his career in PR and plans to utilise the skills he has developed during the course of his degree to become a fine public relations e ecutive.

Maki Nishiyama
Bachelor of Communication Studies Maki graduated from the Waikato University Management School with a major in public relations. She is interested in journalism and media relations as well as professional writing. Like the rest of the Let s Talk team, she has a strong commitment to community values and non-profit work.

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Public Relations Campaign Proposal for Parent to Parent

Situation Analysis

Bac ground
Parent to Parent is a non-profit organisation t at provides information and support to parents and families of c ildren wit disabilities. In t is context, public relations can elp Parent to Parent establis and strengt en relations ips wit t eir various stake olders and communicate t eir mission of Empowering parents, caregivers and w anau w o ave c ildren and family members wit disabilities, ealt impairments or special needs t roug support and provision of information .

Parent to Parent rely eavily on t e contribution of volunteers to provide t eir essential service of support and information matc ing. Furt ermore, our agency found t at t ere was a 58% increase in requests for information and matc es in t e previous year, w ic furt er amplifies Parent to Parent s need for volunteer involvement.

Our agency c ose to focus t e campaign on recruiting and retaining volunteers because wit out t e elp of volunteers, Parent to Parent cannot provide t eir services to parents and ac ieve t eir

mission. 5

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Public Relations Campaign Proposal for Parent to Parent

Resear h Findings Report

Primary
In-depth interview with Linda Browne, Volunteer Coordinator for Waikato region (Appendix 1):
y y y

No formal recruitment process in place apart from training days, which occur once a year. Intrinsic and small acts of recognition, e.g. flowers, Christmas cards. Volunteer program aimed mainly at support parents but Parent to Parent would be open to other forms of volunteer participation.

Volunteer s length of stay tends to vary from supporting only once, to supporting for the rest of their lives.

Support systems in place e.g. follow-up phone call after support parent contact and also coffee groups.

In-depth interview with Maree Hobern, support parent (Appendix 1):

y

Felt connected to Parent to Parent s values and felt she was making a significant contribution.

Identified the annual family camp (an event which takes approximately ten families out on a camping trip) as essential to building relationships, support networks and also providing something fun for the families.

y y

Felt that her expectations of P2P were not only met but also exceeded. Felt satisfied with volunteer experience.

Questionnaire e-mail survey of four support parents (Appendix 1):

y

All respondents identified meeting other families and building relationships as the most rewarding volunteer experience.

y y

Half of the respondents became aware of Parent to Parent through word-of-mouth. 3 in 4 volunteers identified knowing my contribution to the organisation is appreciated. , as a major motivational factor to continue volunteering. 6

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Public Relations Campaign Proposal for Parent to Parent

Se ondary
Media Analysis

P2P Publi ations

y y y

Volunteers are generally parents, siblings and committee members. Limited mention of volunteers in all P2P documents. In newsletter coverage of 2009 to 2010, there was only one volunteer event mentioned other than training days and camps.

Currently 500 support parents.

Academic Research

Many academic articles identify volunteers as being a key public in the non-profit sector (Lattimore, Heimen & Toth, 2009; Bussell & Forbes, 2002). Recruiting and retaining volunteers is a major issue that affects non-profit organizations efficiency as high turnover rates indicate that more resources will be spent on training. Key findings include:
y

Effective management is paramount and significant to recruiting and retaining volunteers (Bussell & Forbes, 2002).

2008).
y

Offering rewards for volunteer work will enhance the volunteer experience because rewards are closely connected to achievement, which is a motivational factor (Roesch, Spitzberg & Dwiggins-Beeler, 2006). 7

Non-profit organizations must understand motives of target group and offer something particular for its members (Bussel & Forbes, 2002).

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Recognition of volunteer work affects length of commitment (Micalone & Mc ibboney,

Analysis of P2P s presence in the media showed they rely heavily on volunteer support and that P2P is not a well-known organisation in New Zealand.

Public Relations Campaign Proposal for Parent to Parent

Analysis
Problems
y y y y

There is no active volunteer recruitment process put in place at P2P. P2P do not formally or publicly recognise the contribution made by volunteers. Lack of communication and reporting on volunteer activities. P2P is not a well-known organisation.

Opportunities
y y y

Volunteers feel a strong loyalty and connection to P2P and its objectives. Volunteers appreciate acts of recognition for their contribution. Volunteers feel the current training is of a high standard and that there was a significant benefit in attending.

Potential Competition
y

Other information providers, e.g. Internet sources such as WebHealth, which might prevent potential parents from becoming involved in the organisation.

Other non-profit organisations who recruit volunteers e.g. New Zealand Society for the Intellectually Handicapped (IHC).

Potential Allies
y y y

Volunteer recruitment centres, e.g. Volunteer Now. Extended family and friends of existing volunteers. Government and Members of Parliament, particularly, Disability Issues Minister and Community and Voluntary Sector Minister. 8

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Public Relations Campaign Proposal for Parent to Parent

Campaign Strategy
Campaign Goal
To increase volunteer numbers at Parent to Parent and also, retain volunteers for a longer period of time.

Campaign Objectives
y y

To increase communication with and about volunteers by 30% by the end of 2011. To strengthen relationship with current volunteers by way of formal recognition for their contribution.

To increase the number of volunteers from 500 to 550 by the end of 2011.

Campaign Publics
y y y y

Parents of children with disabilities. Siblings of children with disabilities. Existing Parent to Parent volunteers. Current Parent to Parent employees.

Campaign Strategy

A campaign that establishes Parent to Parent as an organisation that is accessible and rewarding to volunteer with. The campaign will focus on the everyday experiences of volunteers and what makes their experience valuable. The campaign slogan is Our Stories .

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Public Relations Campaign Proposal for Parent to Parent

Action Plan

We will be using an integrated approach to achieve our strategy. Our team s program will revolve around one main event for volunteers as well as additional tactics that will compliment the event. Our program includes:

y y y

A personal blog about volunteer experiences at Parent to Parent. A story competition sharing volunteer experiences. An awards ceremony to recognise volunteer contributions.

Our action plan is aligned with our campaign objectives and aims to:
y y y

Provide a platform where volunteers can communicate with each other. Provide avenues for volunteers to share what is happening in their region. Provide an opportunity for volunteers to showcase their personal experiences with Parent to Parent.

Recognise volunteers for their contribution.

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Public Relations Campaign Proposal for Parent to Parent

Tactic One: Personal Blogs

y y y

Two blog pages will be set up for two different support parents (Appendix 4). A volunteer webpage will be created to facilitate this activity. The purpose of these blogs will be for parents to be able to view the lives and experiences of other support parents in an in-depth and personal way.

The blog will also provide a visual expectation for potential volunteers and will supply them with true-to-life information about the role of a support parent.

The support parents will agree to document their experiences with Parent to Parent over a one-year period (January 2010 to January 2011).

y y

The two parents will upload text, photos and short videos as part of their blog page. They will be re uired to upload a new piece of information every two weeks (text, photo or video).

The information may be related to their own family or related to their work as a support parent.

y y y

Viewers will be able to log-on to track their experiences over the one-year period. The two parents who write the blogs will be operating on a volunteer basis. Blogging pages will be an extension of the existing Parent to Parent website and will therefore be of no extra cost to Parent to Parent.

Success of these blogs will be evaluated by LTPR through e-mail survey and in-depth interviews.

Depending on the success of these blog pages, two new parents will be approached in October 2011, to write blogs for the 2012 period.

Research found that volunteers were hugely satisfied with the Parent to Parent experience. Blogs are a great way to communicate this satisfaction to current and future volunteers.

They will also be re uired to upload one new video each month.

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Public Relations Campaign Proposal for Parent to Parent

Personal Blogs Timeline

Task Contact potential parents to write online blogs Confirm two parents to write blogs P2P website makes a page for blogging Two support parents begin blogging

Completion Date 01.10.2010 01.12.2010 15.12.2010 01.01.2011

Responsible P2P P2P P2P P2P

Personal Blogs Budget

Activity Website Actual cost $0 Estimated cost $0 Payment Donated time

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Public Relations Campaign Proposal for Parent to Parent

Tactic Two: Story Competition

y y

Parents will be able to load text, videos or photos about their experiences as a volunteer. The purpose of this is to allow volunteers to share their stories and also to give potential volunteers a better understanding of what the role entails.

y y

This activity will run concurrently with the personal blog pages. A volunteer section will be created on Parent to Parent s website to facilitate this activity (Appendix 4)

We will promote the new webpage to volunteers via email, newsletters and on the website itself.

To encourage traffic to the new webpage, we will be running a number of activities online that focus on showcasing volunteer experiences.

y y

The theme will be Our Stories . A new topic or question to centre the online activity will be posted every three months to focus volunteer s stories.

y y

Volunteers will be able to comment on other participants uploads. Once online community is established, we will run a story competition with the question: What has been your most memorable Parent to Parent experience? .

After parents begin loading their stories, other parents will be able to vote for their favourite volunteer entry.

y y y

All entries must be submitted by the 20th of November 2011 to be eligible for an award. Two awards will be presented that are related to the Our Stories competition Most Viewed Story will be determined by computer software showing how many different times each video has been viewed.

Most Commented Story will be determined by the number of comments each entry has received.

y y y

Both winners will be informed in writing Air NZ will provide plane tickets for the winners and their partners to attend the awards. Ventura Inn will provide two nights accommodation for the winners and their partners whilst they attend the awards. 13

The winners of the competition will be presented at the annual awards ceremony on the 5th December 2011.

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Public Relations Campaign Proposal for Parent to Parent

Story Competition Timeline

Task Inform parents via e-mail about new blogging service P2P website creates a page for uploading content 1st focus question released Volunteers are able to upload videos/text/photos 2nd focus question released 3rd focus question released Support parents informed of 'blogging competition' 4th focus question released (competition) Parents load content to be eligible for competiton Cut off for competition entries Judging of entries

Completion Date 01.12.2010 15.12.2010 01.01.2011 01.01.2011 01.04.2011 01.07.2011 01.08.2011 01.09.2011 01.09.2011 20.11.2011 27.11.2011

Responsible P2P P2P P2P P2P P2P P2P P2P P2P P2P P2P P2P

Story Competition Budget

Activity Website Actual cost $0 Estimated cost $0 Payment Donated time

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Public Relations Campaign Proposal for Parent to Parent

Tactic Three: Awards Ceremony

y

Awards ceremony to be held on the evening of December 5th, 2011 at Hamilton City Gardens, in conjunction with International Volunteers day.

Academic research indicated that rewards for volunteer work enhances experience and increases length of commitment

y y

The purpose of the ceremony is to recognise and reward volunteers of Parent to Parent. Winners will be selected by; Linda Browne (Parent to Parent Volunteer Coordinator), Robyn Smith (Parent to Parent National Manager), Tariana Turia (Disability Issues Minister), Pete Williams (Paralympian) and Jane Matthews (support parent).

There will be a total of seven awards, including: Volunteer of the Year, Best New Volunteer, Most Popular Story, Parent/Sibling Supporter of the Year, Services to Parent to Parent, Most Commented Story and Most Viewed Story.

y y y y

Award winners will be confirmed before the event. Awards will be sponsored by Air New Zealand and Westpac (Appendix 2). Certificates given to award winners (Appendix 5). Gift baskets will be handed out to attendees and will contain: a DVD of the Our Stories competition entries; The Body Shop products; Abe s Bagel s products; thank you note, feedback postcard and handmade chocolates.

y y

Gift baskets themselves will be made by local flax weavers. Invitations for awards will feature artwork by Yaniv Janson and will double as a fridge magnet for volunteer use (Appendix 6).

y y

Hosted by guest M.Cs Mark Bunting and Justine Allen from Classic Hits Radio. Awards ceremony location, decorations, drinks and catering all supplied, mostly through sponsorship and donations.

A press release about the awards will be distributed to the media prior to the event (Appendix 3).

y y

The awards ceremony will be held annually from 2011. Flights and accommodation for two major award winners (story competition and volunteer of the year.). 15

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Public Relations Campaign Proposal for Parent to Parent

Awards Ceremony Timeline

Completion Date 01.10.2010 01.10.2010 01.10.2010 01.04.2011 01.05.2011 05.07.2011 05.08.2011 05.08.2011 05.08.2011 05.08.2011 21.08.2011 21.09.2011 01.10.2011 01.10.2011 01.11.2011 01.11.2011 01.11.2011 01.11.2011 01.11.2011 04.11.2011 05.11.2011 05.11.2011 05.11.2011 06.11.2011 06.11.2011 28.11.2011 05.12.2011

Task Search for sponsorship for fundraising (Appendix 2) Contact AirNZ to sponsor domestic air travel Search for sponsorship for award prizes Search for host for ceremony Search for sponsorship for giftbags Book host of ceremony Search for sponsorship for decorations Search for sponsorship for flowers Search for sponsorship for drinks and catering Search for sponsorship for invitations/certificates Search for judges for judging panel Finalise judging panel Finalise invitations/certificates Finalise sponsorship Finalise decorations Finalise flowers Finalise drinks and catering Finalise giftbags Finalise award prizes Judging panel meet to choose award winners Request plane tickets from AirNZ Print invitations/certificates Inform winners of awards via telephone Send plane tickets to award winners Invitations sent to award winners and other attendees Release news release about upcoming awards (Appendix 3) Award Ceremony

Responsible LTPR LTPR LTPR LTPR LTPR LTPR LTPR LTPR LTPR LTPR LTPR LTPR LTPR LTPR LTPR LTPR LTPR LTPR LTPR LTPR LTPR LTPR P2P LTPR LTPR LTPR LTPR

Awards Ceremony Budget

Activity Venue Decorations Catering Printing Flights Accommodation Giftbags Sound equipment Total Estimated cost $750 $200 $2000 $100 $400 $300 $2000 $150 $5900 Actual cost $0 $50 $0 $0 $0 $0 $100 $0 $150 Payment Donated Donated Sponsored Sponsored Sponsored Donated Sponsored Donated

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Public Relations Campaign Proposal for Parent to Parent

Evaluation

The change in attitudes of potential volunteers can be measured through online surveys sent out through email to all viewers of the blogs. This survey will measure whether potential volunteers attitudes towards volunteering with Parent to Parent are more positive and also whethe they are r more likely to volunteer with the organisation. If the blogs have achieved their objectives then people will see Parent to Parent as a rewarding and accessible organisation to volunteer with and more people will be willing to become a support parent.

Whether the campaign has altered people s behaviour can be measured through volunteer numbers and if the numbers have increased then behaviour has changed. Ultimately changing people s behaviour is the most desired outcome of the campaign and if it has been achieved then Parent to Parent will see a huge benefit from the campaign and the PR objectives would have been met to the fullest potential.

Due to the medium used it will be easy to measure whether the campaign has reached its intended public (volunteers). This can be analysed by examining how many viewers the blogs and our stories received and how many our story blogs were uploaded. However, a more comprehensive analysis can also be achieved. This would involve using the website to provide volunteers a space for feedback about the usefulness and relevance of the blogs. Through the website design we will encourage viewers and those who uploaded a blog to leave comments. Two-way communication will be enabled through commenting capabilities and this will allow us to assess feedback continually throughout the year.

Activity One (the personal blogs) can also be evaluated by conducting informal interviews with the two bloggers. This will aim to establish how well the activity reached them and whether it made them more involved with Parent to Parent in a positive way. It will examine how easy it was for them to use the technologies, how demanding the task was on their time and what positive (or negative) experiences they had while blogging. The interviews will be conducted at the end of the year to Prepared by Let s Talk PR | 17

Public Relations Campaign Proposal for Parent to Parent

determine whether the activity should continue in 2012. The bloggers will also be contacted by email or phone every two months to ensure that the effectiveness of the activity is continually monitored.

The success of the awards ceremony will be evaluated through feedback from attendees. In the gift bags we will include a self addressed postcard for attendees to write their comments on and post back to us. This will be an easy way to receive feedback from attendees in order to evaluate whether the awards ceremony was well received and whether it encouraged volunteers to stay with Parent to Parent for longer. Volunteer feedback will also be important in assessing whether Parent to Parent s message that volunteers are important were received and understood.

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Public Relations Campaign Proposal for Parent to Parent

References

Bussell, H., & Forbes, D. (2002). Understanding the volunteer market: The what, where, who and why of volunteering. International Journal of Nonprofit & Voluntary Sector Marketing, 7(3), 244. Retrieved from Business Source Premier database.

Janson, Y. (n.d). Art Blackhead. Retrieved September 30, 2010, from http://artblackhead.blogspot.com/2008_08_01_archive.html Lattimore, D., Otis, B., Heiman, S.T., & Toth, E.L. (2009). Public relations: The profession and the practice (3rd ed.). New York, NY: McGraw Hill.

MacNeela, P. (2008). The Give and Take of Volunteering: Motives, Benefits, and Personal Connections among Irish Volunteers. Voluntas: International Journal of Voluntary & Nonprofit Organizations, 19(2), 125-139. doi:10.1007/s11266-008-9058-8.

Micalone, G., & McGibboney, J. (2008). Retention and Recognition: It's Easy if You Make the Effort. Campus Activities Programming, 40(8), 52-55. Retrieved from Education Research Complete database.

Roesch, S., Spitzberg, B., & Dwiggins-Beeler, R. (2006). Vectors of Volunteerism:Communication Correlates of Volunteer Retention, Recruitment, and Job Satisfaction in a Nonprofit Organization. Conference Papers -- International Communication Association, 1-37. Retrieved from Communication & Mass Media Complete database.

Rufer, A. (2010). Keys to Recruitment and Retention. Fire Engineering, 163(8), 14-16.Retrieved from Computers & Applied Sciences Complete database.

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Public Relations Campaign Proposal for Parent to Parent

Appendices

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Public Relations Campaign Proposal for Parent to Parent

Appendix One:

Survey for Parent to Parent Volunteers

We are students of Management Communication at the University of Waikato. We request 10 minutes of your time to fill in the following survey. The aim of the survey is to gather information about what motivates Parent to Parent volunteers and what could be done to improve the volunteer experience. Please be aware that anything you tell us will remain entirely confidential and be used only for our assignment research purposes. Your name is not required and your participation is entirely voluntary and may be discontinued any time. 1. How did you hear about the volunteer positions at Parent to Parent? 67% of people hear about P2P through word of mouth 2. How satisfied were you with the training? 100% satisfaction with the quality of the training 33% expressed a need for further follow up training sessions 3. How long have you volunteered with Parent to Parent? Ranged between 4 20 years, the averaged time was 11 years. 4. What has been your most rewarding experience while volunteering with Parent to Parent? 100% said that building relationships and supporting other families was the most rewarding. 5. What has been your biggest challenge while volunteering with Parent to Parent? 100% of participants said that setting boundaries as to what the support volunteer position involves was the biggest challenge. 6. What would motivate you to continue to volunteer? All expressed that recognition was a motivating factor. 21 Thank you for your time, it is greatly appreciated.

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Public Relations Campaign Proposal for Parent to Parent

In-depth Interview Findings

Linda Browne, Volunteer Coordinator for Waikato region

y y y

No formal recruitment program in place apart from training days, which occur once a year. Small acts of recognition, e.g. sending flowers and Christmas cards. Volunteer program aimed mainly at support parents but they are open to other forms of volunteer participation.

Some support parent communication across regions but little communication between committees.

Maree Hobern, support parent

y y

Felt connected to P2P s values and felt she was making a significant contribution. She identified the annual family camp as essential to building relationships and developing a support network.

Hobern began volunteering with P2P after her children left home because she felt she could not commit enough time to the role, but now regrets not becoming involved sooner.

She indentified the importance of the sibling support program and taking a holistic approach to family support.

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Public Relations Campaign Proposal for Parent to Parent

Appendix Two: Sponsor Letter

PO Box 234 Waikato Mail Centre Hamilton 3240 Email waikato@parent2parent.org.nz P one 07 853 8491 [Insert sponsor address] Friday 1st October, 2010

Dear [insert name of sponsors ip director],

I am writing t is letter in regards to a sponsors ip opportunity between Parent to Parent and [insert organisation]. Parent to Parent is a unique non-profit organisation t at provides support to parents wit c ildren wit disabilities. T e organisation as been running for 27 years and currently elps undreds of families live wit disabilities day to day. Parent to Parent relies eavily on its voluntary Support Parents to provide information and emotional support to ot er parents.

We are organising a volunteer awards ceremony to celebrate t e volunteers and acknowledge ow important t eir work is in t e running of Parent to Parent. T e first awards ceremony will be eld on t e 5t of December 2011 and will be eld annually t ereafter. T e awards will be osted by Classic Hits radio personalities Mark Bunting and Justine Allen and will take place in t e Hamilton City Gardens.

To acknowledge your support we would like to give you exclusive naming rig ts to an award. T e [insert organisation] logo will also be printed on all t e certificates and invitations, giving your organisation a large amount of exposure wit in t e event. I ope t at you will seriously consider elping Parent to Parent and, in doing so, young New Zealanders w o live wit disabilities, I look forward to earing from you.

Yours sincerely,

Venessa Rice Communications officer, Parent to Parent

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! !

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Public Relations Campaign Proposal for Parent to Parent

Appendix Three: News Release

Parent to Parent New Zealand Inc. Venessa Rice, Public Relations Officer Phone/Fax: (07) 839 1276 E-mail: venessar@parent2parent.org.nz Website: http://www.parent2parent.org.nz/start.htm

HAMILTON, 28 November 2011

FOR IMMEDIATE RELEASE:

Charity Awards Attract Big Name Sponsors

On the 5th of December, Parent to Parent will hold an awards ceremony to recognise the contribution of their volunteers. The event will be held at Hamilton City Gardens. Classic Hits Radio personalities, Mark Bunting and Justine Allen have offered their services to host the evening.

Parent to Parent will present seven awards in total throughout the ceremony. These awards include Mary Smith, Volunteer of the Year, Jason Pentecost, Best New Volunteer, and Sandra Wilson, Most Popular Video. The awards aim to recognise different areas including volunteer contribution, services to the organisation and Our Stories their new online blogging facility.
- MORE -

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Public Relations Campaign Proposal for Parent to Parent

Parent to Parent has attracted several important sponsors to assist with their volunteer recognition programme. Air NZ, Ventura Inn, The Body Shop and Abes Bagels have all made donations towards their cause. All award winners have been given plane tickets for them and their family to attend the awards ceremony, with accommodation being provided by Venture Inn.

All award winners have been chosen by a panel of judges including: Linda Browne, Parent to Parent Volunteer Coordinator; Robyn Smith, Parent to Parent National Manager; Tariana Turia, Disability Issues Minister; Pete Williams, paralympian; Jane Matthews, support parent. Im happy to give my time to help out such a meaningful organisation says Jane Matthews, support parent, acknowledgment of volunteers is an important part of motivation for parents.

At the beginning of 2010, Parent to Parent introduced a new blogging service, Our Stories, on their website. The service enables support parents to upload text, photos and videos about their experiences as a volunteer. Our Stories helps give new volunteers better insight as to how volunteering will affect their lives. Parents who have successfully used this service will be recognised at the awards ceremony with Most Inspiring Story, Most Downloaded Video and Story of the Year.

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-MORE-

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Public Relations Campaign Proposal for Parent to Parent

The awards ceremony is the first of what will become an annual event for Parent to Parent. Waikato Regional Coordinator, Linda Browne, states, volunteers are crucial to our organisation, without their contribution we would be unable to help so many families and we want to take an opportunity to recognise their efforts.

Parent to Parent is a non-profit organisation established in 1983. Their purpose is to empower parents and caregivers who have children with disabilities. Parent to Parent have 11 regional groups throughout New Zealand and they have over 500 support parents.

-END-

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Public Relations Campaign Proposal for Parent to Parent

Appendix Four: Website Ho epage

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Blog page

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Our Stories page

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Appendix Five: Certificate

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Appendix Six: n itation

Bac :

You are cordially invited to Parent to Parents Annual Awards Ceremony 2011
When: Monday, 5th December 2011, 7.30 pm Where: Hamilton City Gardens Dress Code: Smart Casual; R.S.V.P. (07) 839 1276 by 20th November
Front: Magnetised strip will be included so artwork can be displayed as a fridge magnet

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Yaniv Janson

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