Programme Calendar - IIMA

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Programs Type - General Management

Small and Medium Enterprises Programme 09-Oct-2011 - 22-Oct-2011 INTRODUCTION :

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In order to survive and prosper in a competitive environment, small and medium enterprises need to understand the principles of management. SMEP is unique in providing knowledge and skills in all major dimensions of a business within a period of two weeks. Firstly it builds a perspective on the economic environment and then focuses on decision making in areas like marketing, financial management, human resources, and operations. Inter-relationships among business functions and the manner in which these influence managerial decisions are highlighted. Strategic issues are examined to evolve suitable long-run growth objectives. The programme also highlights understanding of relevant aspects of the national and international economic environment including government policies. FOR : Entrepreneurs, owner-managers, and top executives of small and medium enterprises who are concurrently responsible for major decisions in several basic and functional areas. Executives of industrial and regional development agencies including banks and financial institutions which assist small and medium enterprises. OBJECTIVES : To build overall capabilities of leadership, finance, accounts, owners/managers of small and medium enterprises (SMEs). To develop new strategies for expansion and diversification of SMEs. To interact and learn from the experiences of a number of entrepreneurs from all over the country. To enhance managerial efficiency. CONTENTS : Managerial Accounting and Control Financial Management Operations Management Marketing Management Organizational Behaviour Human Resource Management Economic Environment and Policy Strategic Management IT Enabled Business Models PEDAGOGY : The educational methods used in the programme will include discussion of typical real-life situations faced by small and medium enterprises in various basic and functional areas of management. The case method of study will be the primary educational method. Audio-visual aids, presentations, and lecture-cum-discussions will also be used appropriately. For group discussions, participants will be expected to come out with their own problems and solutions to these problems, i.e. learning by themselves with limited support from faculty. Participants are requested to bring along with them necessary data and documents for presenting their problems for group discussion. FEE : RS.115000 US$3600 COORDINATOR : Patel Rajendra marketing, human resources, and operations in

* 10.3% Service Tax on the programme fee will be levied EXTRA. For additional information, please contact: Manager, MDP Indian Institute of Management Vastrapur Ahmedabad 380 015 INDIA Ph: 91-79-6632 4071-7 / 6544 9057 Fax: (MDP) 91-79-2630 0352 / (General) 2630 6896 E-mail: mdp@iimahd.ernet.in Website: www.iimahd.ernet.in/mdp

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