GROUP

BRANDS

EXPERTISE

ACCOR COMMITS

CAREERS

KEY FIGURES

Accor in brief
The Group presentation
Photothque Accor

January 2011

GROUPE GROUP

BRANDS

EXPERTISE

ACCOR COMMITS

CAREERS

KEY FIGURES
> HOME

Accor, the worlds largest hotel operator and leading hotel employer

145,000 employees

More than 4,200 hotels

Revenue of 5,948 Million

at 31/12/2010

Accor in brief - 20/05/2011

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> HOME

Our vision for 2015

1
Strengthen our position as leading operator worldwide

2
Strengthen our leaders position of the franchisee in Europe

3
Become one of the worlds three leading hotel groups

Accor boasts an extensive brand portfolio from budget to luxury and offers its customers and partners the knowhow and expertise acquired over nearly 45 years which make it the worlds leading hotel operator.

Accor in brief - 20/05/2011

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Accor worldwide

4,229 hotels 507,306 rooms More than 90 countries Europe 2,358 hotels 257,748 rooms
Example : France : 1,423 hotels Germany : 322 hotels UK : 145 hotels

North America 1,107 hotels 112,644 rooms

Example : USA : 1,081 hotels

Latin America and Caribbean

187 hotels 28,634 chambres
Example : Brazil : 143 hotels
Figures at 31/12/2010

Africa and Middle-East 147 hotels 24,637 rooms

Example : Morocco : 28 hotels

Asia - Pacific 430 hotels 83,643 rooms

Example : Australia : 151 hotels China : 102 hotels Indonesia : 39 hotels India : 8 hotels

Hotel portfolio by operating type :

Owned 17 %

Variable lease 38 %

Managed 22 %

Franchised 23 %

Accor in brief - 20/05/2011

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Accor, strong complementary brands

From Budget to Luxury A portfolio of hotel brands that are clearly positioned within their markets. Global leader in economy and midscale hotels

STANDARDISED

NON STANDARDISED

EXTENDED STAY

ASSOCIATED KNOW-HOW

Luxury

Upscale

Midscale

Economy

Budget

Europe

USA / Canada USA / Canada

Outside Europe

France

Accor in brief - 20/05/2011

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MARQUES BRANDS
> SOFITEL

EXPERTISE

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> HOME

121 hotels 29,987 rooms 38 countries

Luxury
Sofitel Paris Le Faubourg France

Sofitels luxury hotels are located in the worlds major destinations and capital cities. The brand combines French elegance, savoir-faire and refinement with the best of local culture.
Figures at 31/12/2010

Sofitel, French elegance adapted around the world.

www.sofitel.com

Sofitel Washington DC Lafayette square - USA

Sofitel Wanda Beijing - China

Ad Sofitel

Accor in brief - 20/05/2011

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MARQUES BRANDS
> LENTRE

EXPERTISE

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> HOME

15 boutiques in France 29 international boutiques 11 restaurants 10 countries

Luxury
Boutique Lentre Neuilly - France

Figures at 31/12/2010

Lentre has been the ambassador for French gastronomy around the world for over 50 years. A specialist in pastries, cakes, chocolates, candy, catering, reception planning and restaurants, Lentre serves the most prestigious clients. Its cooking and pastry schools are attended by professionals from around the world as well as a growing number of amateur chefs.
www.lenotre.fr

Lentre, creator of upscale gourmet dining.

Pr Catelan - France

Chef Lentre

The macarons Lentre

Accor in brief - 20/05/2011

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MARQUES BRANDS
> PULLMAN

EXPERTISE

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> HOME

49 hotels 13,924 rooms 16 countries

Upscale
Pullman Ambassador Changwon City7 Korea

Figures at 31/12/2010

Pullmans upscale hotels are located in major regional and international cities and designed to offer business travelers a hospitable place where life happens and people meet. Tailored services, innovative technologies and Co-Meeting , a fresh approach to the planning of meetings.

Pullman, "New attitude hotels for international travelers"

www.pullmanhotels.com

Pullman Marseille Provence - France

The welcomer

Connectivity

Accor in brief - 20/05/2011

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MARQUES BRANDS
> MGallery

EXPERTISE

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> HOME

33 hotels 3,632 rooms 18 countries

Upscale
The Phoenix Hotel- Yogyakarta - Indonesia

Figures at 31/12/2010

The MGallery collection of upscale hotels was launched in 2008. The hotels are remarkable because of each ones distinctive personality, identity, design, history or location. They will appeal to individual travelers seeking a place with a true soul.

MGallery, new collection of hotels with true soul.

www.mgallery.com

Cour du Corbeau - Strasbourg - France

Le Grand Htel Cabourg - France

Grand Hotel Villa Torreta - Milan - Italia

Accor in brief - 20/05/2011

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> THALASSA SEA & SPA

15 destinations 25 hotels 2,627 rooms 3 countries

Upscale
Thalassa sea & spa, 15 exceptional seaside destinations

Figures at 31/12/2010

Thalassa sea & spa, Accors wellness brand, 15 seaside destinations in France, Italy and Morocco. All the lasting benefits of thalassotherapy and the pleasures of the spa in enchanting, relaxing surroundings.

Thalassa sea & spa, a wellness experience your body never forgets.

www.thalassa.com

Sofitel Thalassa Biarritz Le Miramar - France

Thalassa sea & spa

Sofitel Thalassa Porticcio - France

10

Accor in brief - 20/05/2011

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> NOVOTEL

EXPERTISE

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> HOME

395 hotels 72,805 rooms 58 countries

Midscale
Novotel Brussels Off Grand'Place-Bruxelles-Belgium

Figures at 31/12/2010

Novotels midscale hotels are located in the worlds major city centers, business districts and tourist destinations. Novotels consistently high standard of service contributes to the wellbeing of both business and leisure travellers.

Novotel, designed for natural living.

www.novotel.com

Novotel Buenos Aires - Argentina

Novotel Murcia - Spain

Ad Novotel

11

Accor in brief - 20/05/2011

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> SUITE NOVOTEL

EXPERTISE

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28 hotels 3,477 rooms 7 countries

Midscale
Suite Novotel Perpignan Mditerrane France

Figures at 31/12/2010

Suite Novotel offers a range of midscale hotels located principally in city centers. It is an off-beat, avant-garde approach that invites medium-stay guests to enjoy a different way of experiencing hotel living. The 30m Suites are flexible spaces that customers can arrange to suit their needs.

Suite Novotel, a different way of experiencing hotel living.

www.suitenovotel.com

Suite Novotel Marseille Centre Euromed - France

Suite Novotel - Luxembourg

Suite Novotel - France

12

Accor in brief - 20/05/2011

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> MERCURE

EXPERTISE

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> HOME

674 hotels 83,428 rooms 49 countries

Midscale
Mercure Bratislava Centrum - Slovakia

Figures at 31/12/2010

Mercure is the worlds leading midscale hotel operator. The Mercure network serves both business and leisure customers. Each hotel is distinctive but all share the same features: staffed by hospitality professionals who are attentive and passionate about their work, a warm and welcoming atmosphere, and quality standards guaranteed by a major international brand.
www.mercure.com

Mercure, the hospitality know-how that makes every stay unique.

Mercure Hanoi La Gare - Vietnam

Mercure Le Prsident Biarritz - France

Mercure Utrecht Nieuwegein - Netherlands

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Accor in brief - 20/05/2011

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> IBIS

EXPERTISE

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900 hotels 107,735 rooms 48 countries

Economy
ibis Rungis - France

Figures at 31/12/2010

ibis is the European leader and benchmark for economy hotels. It is distinctive because its offer is clear and simple: modern hotel services at an affordable price with a comfortable rom, consistent quality accomodation, 24/7 services and a wide selection of food and beverage options.

ibis, hotels the way you like them.

www.ibishotel.com

ibis Rungis - France

ibis Rungis - France

Ad bis

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Accor in brief - 20/05/2011

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> ALL SEASONS

EXPERTISE

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115 hotels 10,267 rooms 10 countries

Economy
all seasons Amiens Cathdrale - France

Figures at 31/12/2010

all seasons is a non-standardized economy brand launched in 2007 for business and leisure customers alike. Managed mainly through franchise agreements, the hotels offer a friendly, convivial stay to individuals and families and, most importantly, an all inclusive service: the room, breakfast and Internet access are included in the price.
www.all-seasons-hotels.com

all seasons, the hotel where the little extra dont cost extra.

all seasons Fontenay - France

all seasons Lille Centre Gare Beffroi - France

Communication all seasonsTour

15

Accor in brief - 20/05/2011

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> ETAP HOTEL, FORMULE 1

Europe

Outside Europe

480 hotels 42,892 rooms 15 countries

Budget
Etap Hotel Pontivy - France

Figures at 31/12/2010

Etap Hotel is the European leader in budget hotels. It offers guests comfortable rooms at affordable prices for one, two or three people, Wi-Fi Internet access, a range of snacks and great deals on etaphotel.com. Outside Europe, the hotels are branded Formule 1.

Etap Hotel, Formule 1, be smart, stay smart!

www.etaphotel.com www.hotelformule1.com
16 Accor in brief - 20/05/2011

Etap Hotel Luzern City - Switzerland

Etap Hotel Paris, Porte de Vincennes - France

Ad Etap Hotel

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> HOTEL F1, MOTEL 6 - STUDIO 6

HotelF1 in France, Motel 6 - Studio 6 in the USA

Hotel F1 Evry A6 - France

Budget
Motel 6 Biloxi Mississipi - USA

HotelF1, pay less, travel more.

Figures at 31/12/2010

The Formule 1 hotels in France were completely renovated in 2007 and their name was changed to hotelF1. More dynamic than ever, the brand was revamped and now offers new duo or trio rooms with an appealing design, as well as modernized reception and breakfast areas.

Motel 6, well leave the light on for you.

Motel 6 is the leading North American budget motel chain and is known for its offer of comfortable, welcoming rooms at the lowest price.

Studio 6, extend your stay not your budget.

Studio 6 offers the best extended stay accomodation in the North American budget hotel segment.

252 hotels 18,827 rooms

17 Accor en bref - 20/05/2011

1,028 hotels

62 hotels

100,763 rooms
www.motel6.com

6,883 rooms
www.staystudio6.com

www.hotelF1.com

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Unrivaled expertise serving hotel operator and partners

BRAND MARKETING
Strong global brands Segmentation: luxury & budget A|club, a global multibrand program for building customer loyalty

HUMAN RESOURCES / TRAINING

An unrivaled network of 17 training academies An active career mobility policy Developing skills / employability Integration / diversity Specific programs for each brand

DISTRIBUTION
Central booking system (TARS) interfaced with all global travel players - direct online booking via accorhotels.com or any of the brand websites; - call centers in 12 languages. Offers distributed by 500 global strategic accounts or major partners. Sales forces deployed in 34 sales offices worldwide.

ACCOR A SOCIALLY RESPONSIBLE CORPORATION

commited to growing responsibly respecting people, local comunities and the environment

DESIGN, CONSTRUCTION, RENOVATION AND MAINTENANCE

A worldwide network of 300 professionals. A la carte technical assistance and hotel equipment supply. Energy and maintenance cost management. Developing new concepts.

HOTELS MANAGEMENT PROCUREMENT

A worldwide team of experienced procurement professionals. Efficient , innovative solutions (supplier, product, service) Compliance with regulatory, sustainable development and individual Brand standards Benchmark business models . Internationally recognized operating excellence. Integrated Revenue management administration: hiring, training, oversight. Cost control. A quality assurance program for each brand

DEVELOPMENT AND ASSET MANAGEMENT

18 Accor in brief - 20/05/2011 A worldwide network of 100 developers A broad array of management modes (ownership, rental, management, franchise) Quality partnerships

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An online offer and a worldwide loyalty program

Online offer
15 online booking sites:
Accorhotels.com and all the brands own sites 183 million web visitors in 2010

Loyalty program
Accorhotels.com on iPhone
More than 500,000 downloaded applications Several customized services

A|Club
A worldwide, multi-brand loyalty program 2,330 hotels free

23% of hotel sales made on the Internet

silver, gold, platinium

a-club.com site in 9 languages
Accorhotels.com is also on: Facebook Twitter

Key figures for Accorhotels.com (at 31/12/2010)

Key figures for Accorhotels.com on iPhone (at 31/12/2010)

Key figures for AIClub

25
national versions 19

hotel videos Accor en bref - 20/05/2011 languages

12

800

+ 3,000
hotels accessible

7
languages

+ 6 million
members

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DEVELOPPEMENT DURABLE ACCOR COMMITS

> SUSTAINABLE DEVELOPMENT

CAREERS

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> HOME

Accor, a responsible, committed corporation

Accors Earth Guest program embraces sustainable development initiatives aimed at maximizing the positive impacts, and minimizing negative impacts of its operations.

As guests of the Earth, we welcome the world. ECO Priorities

Accors environmental responsibilities

Accor features in the 4 main international indexes: Ethibel Sustainability Indexes, FTSE4Good, Dow Jones Sustainability Indexes, and ASPI Eurozone.

EGO Priorities
Accors societal responsibilities

Local development Protecting children Combating epidemics Balanced nutrition

Energy Water Waste

Biodiversity

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Accor in brief - 20/05/2011

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> SUSTAINABLE DEVELOPMENT

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Accors commitments yield results

Act for the men
21 Countries serve fair trade produce 50,000 employees trained in 2009 to combat sexual tourism involving children between 2006 and 2010 40,000 employees attend HIV/Aids awareness classes

Protect the environment

90% of hotels operate on the Hotel Operators Environmental Charter framed by Accor 495 Hotels now environmentally certified (ISO14001, EarthGuest)

- 5,5 % energy consumption, and 12 % water consumption per room between 2006 and 2010 53% of hotel subsidiaries recycle paper, cardboard and glass

Figures at 31/12/2010

Plant for the Planet

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WTTC Award
In recognition of its sustainable development policy, Accor has won the Tourism for Tomorrow Award 2010 honoring best sustainable development tourism practices worldwide

1,7 million trees financed thanks to the laundry savings of the 1,200 hotels involved in Accor thebref - 20/05/2011Planet project since 2009 en Plant for the

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KNOW-HOW

DEVELOPPEMENT DURABLE ACCOR COMMITS

> FOUNDATION

CARRIRES

KEY FIGURES
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Accor corporate Foundation

Our ambition : Linking cultures and providing support for the development of individuals and their integration into the community. 3 areas of commitment :

Local know-how Training and insertion of young people in difficulty Humanitarian and emergency
India Nireekshana NGO HIV-positive women training in the traditional craft of weaving silk.

Figures at 31/12/2010

More than 3,000 team members involved Fondation-accor.com

22 Accor in brief - 20/05/2011

75 projects supported

in 28 countries

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Worlds #1 hotel employer

Attractive
A huge array of opportunities to advance and gain international experience: the accorjobs.com website (in 12 languages), posts more than 17,000 job vacancies and receives 3,7 million visits annually.

145,000 men and women: Accors prime asset

Caring
With 80% of staff in daily contact with clients, Accor is constantly investing in skills development. Accors commitment to diversity is a key asset in team building and fostering talent.

A caring employer, providing training and helping staff to progress. Apply online at accorjobs.com

50 % of women 50 % of men

More than 100 occupations in 90 countries

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Accor in brief - 20/05/2011

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Accor steps up the pace of its transformation

An ambitious, fast-paced development plan: more than 35,000 new rooms a year between now and 2015 A unique asset management policy Brands at the center of the relationship with clients, franchisees and partners An in-house corporate project that federates the workforce

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Accor in brief - 20/05/2011

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THANK YOU

Find out the latest at accor.com

and on facebook.com/accor

24

produced by - 20/05/2011 Accor in brief Accors Department of Corporate Communications and External Relations.