Acknowledgement

ACKNOWLEDGEMENT
The research on Comparative Study of Automobile industry (CAR) has been given to us as part of the curriculum in the 2-Years MBA program. We have tried our best to present this information as clearly as possible using basic terms that we hope will be comprehended by the widest spectrum of researchers, analysts and students for further studies. We have completed this study under the able guidance and supervision of Prof.Prashant Panday, our project guide Miss. Anukriti Srivastava and Miss. Ankita Kedia. We will be failed in our duty if we do not acknowledge the esteemed scholarly guidance, assistance and knowledge we have received from them towards fruitful and timely completion of this work. Mere acknowledgement may not redeem the debt we owe to our parents for their direct/indirect support during the entire course of this project. We also thankful to our senior and friend who helped us a lot in the completion of this project.
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PREFACE
If we can compare marketing to a long train with a multiple compartment then every bogies represent different aspect of marketing. Marketing strategy formulation depends upon the every aspect of related terms and marketing research plays vital roles to connect each compartment to form a cohesive functional unit. The automotive industry is at the center of Indias new global dynamic. It plays major roles in retaining manufacturing industry growth over 12.5% per annum. The motivation behind the project was to gain clear understanding about marketing research. Through this project I have tried to understand the complexities involved in gathering of data for drawing inferences .The final objective is to produce a result that is accurate, useful, and free from bias and helps in the successful completion of my MBA course. The project has been presented in a simple format.
INTERNATIONL MANAGEMENT ACADEMY,VARANASI
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INDEX
Executive Summary..4-5 History of Automobile6-23 Automobile Industry in India....24 Supply Chain of Automobile Industry..25-26 Car world.27-32 Automobile companies33-55 Research objective...57 Research Methodology58 Data interpretation..58-73 Findings.74
Limitations....75 Suggestions...76 Conclusion....77-78 Annexure.....79-89 Bibliography....90

INTERNATIONL MANAGEMENT ACADEMY,VARANASI Page 3
Executive Summary
India represents one of the worlds largest and fastest growing automobile markets. De-licensing in 1991 brought revolutionary changes in the industry and provided well-deserved and timely growth impetus to the industry. This attracted foreign auto giants to set up their production facilities in the country in a bid to take advantage of various benefits offered by the industry. Large middle class population, improving income levels and strong technological capability have been boosting automobile demand in the country for past few years. Even in the wake of economic slowdown, the industry sustained its positive growth momentum mainly because of strong domestic demand for passenger cars. It was in 1970 that Sanjay Gandhi envisioned the manufacture of maruti which is known popularly as the peoples car it is maruti which is known to give wheels to the nation. The first car of maruti was rolled out on Dec. 14, 1983 after collaboration with Suzuki motors. Satisfaction is a persons feeling of pleasure or disappointment resulting from a comparing perceived performance in relation to his or her expectation. If the performance falls short of expectation, the consumer is dissatisfied. If the performance matches the expectations, the consumer is satisfied. If the performance exceeds expectation, the customer is highly satisfied or delighted. In todays competitive scenario firms consistently tries to satisfy his existing customer to get more customers in every regards.
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To meet the desired expectation of customers companies has to look around all aspects of products services and of course market condition, otherwise they may be out of the race. Automobile industry has the same competitiveness and every firm in the industry is consistently working for enhancing their product and services. The study widely concentrates on the level of satisfaction amongst customers for which we did Exploratory Research to check the satisfaction level amongst the customers of CARs as the popular Maruti Suzuki punch line also says Count On Us.
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HISTORY
History of the automobile
(The design of the Cugnot Steam Trolley (Jonathan Holguinisburg) (1769) The history of the automobile begins as early as 1769, with the creation of steam engine automobiles capable of human transport. In 1806, the first cars powered by an internal combustion engine running on fuel gas appeared, which led to the introduction in 1885 of the ubiquitous modern gasoline- or petrol-fueled internal combustion engine. Cars powered by electric power briefly appeared at the turn of the 20th century, but largely disappeared from use until the turn of the 21st century. The need to reduce the amount of air pollution generated by transportation has raised new interest in electric and hybrid vehicles. The early history of the automobile can be divided into a number of eras, based on the prevalent method of automotive propulsion during that time. Later periods were defined by trends in exterior styling, and size and utility preferences.
(Cugnot's steam wagon, the second (1771) version)
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Ferdinand Verbiest, a member of a Jesuit mission in China, built the first steam-powered vehicle around 1672, designed as a toy for the Chinese Emperor, it being of small scale and unable to carry a driver or passenger but, quite possibly, the first working steam-powered vehicle ('automobile)'
(A replica of Richard Trevithick's 1801 road locomotive 'Puffing Devil') Steam-powered self-propelled vehicles are thought to have been devised in the late-18th century. Nicolas-Joseph Cugnot demonstrated his fardier vapeur, an experimental steam-driven artillery tractor, in 1770 and 1771. As Cugnot's design proved to be impractical, his invention was not developed in his native France. The centre of innovation shifted to Great Britain. By 1784, William Murdoch had built a working model of a steam carriage in Redruth, and in 1801 Richard Trevithick was running a full-sized vehicle on the road in Camborne. Such vehicles were in vogue for a time, and over the next decades such innovations as hand brakes, multi-speed transmissions, and better steering developed. Some were commercially successful in providing mass transit, until a backlash against these large speedy vehicles resulted in the passage of the Locomotive Act (1865), which required self-propelled vehicles on public roads in the United Kingdom to be preceded by a man on foot waving a red flag and blowing a horn. This effectively killed road auto development in the UK for most of the rest of the 19th century; inventors and engineers shifted their efforts to improvements in railway locomotives. The law was not repealed until 1896, although the need for the red flag was removed in 1878.
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Internal combustion engines
1885-built Benz Patent Motorwagen, the first car to go into production with an internal combustion engine
1870, Vienna, Austria: world's first gasoline-run vehicle, the 'first Marcus car'
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The second Marcus car of 1888 (Technical Museum Vienna) Early attempts at making and using internal combustion engines were hampered by the lack of suitable fuels, particularly liquids, and the earliest engines used gas mixtures. Early experimenters using gases included, in 1806, Swiss engineer Franois Isaac de Rivaz who built an internal combustion engine powered by a hydrogen and oxygen mixture, and in 1826,Englishman Samuel Brown who tested his hydrogen-fuelled internal combustion engine by using it to propel a vehicle up Shooter's Hill in south-east London. Belgian-born Etienne Lenoir's Hippomobile with a hydrogen-gas-fuelled one-cylinder internal combustion engine made a test drive from Paris to Joinville-le-Pont in 1860, covering some nine kilometres in about three hours. A later version was propelled by coal gas. A Delamare-Deboutteville vehicle was patented and trialled in 1884. About 1870, in Vienna, Austria (then the Austro-Hungarian Empire), inventor Siegfried Marcus put a liquid-fuelled internal combustion engine on a simple handcart which made him the first man to propel a vehicle by means of gasoline. Today, this car is known as "the first Marcus car". In 1883, Marcus secured a German patent for a low-voltage ignition system of the magneto type; this was his only automotive patent. This design was used for all further engines, and the four-seat "second Marcus car" of 1888/89. This ignition, in conjunction with the "rotating-brush carburetor", made the second car's design very innovative.
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It is generally acknowledged that the first really practical automobiles with petrol/gasolinepowered internal combustion engines were completed almost simultaneously by several German inventors working independently: Karl Benz built his first automobile in 1885 in Mannheim. Benz was granted a patent for his automobile on 29 January 1886, and began the first production of automobiles in 1888, after Bertha Benz, his wife, had proved - with the first long-distance trip in August 1888, from Mannheim to Pforzheim and back - that the horseless coach was absolutely suitable for daily use. Since 2008 a Bertha Benz Memorial Route commemorates this event. Soon after, Gottlieb Daimler and Wilhelm Maybach in Stuttgart in 1889 designed a vehicle from scratch to be an automobile, rather than a horse-drawn carriage fitted with an engine. They also are usually credited with invention of the first motorcycle in 1886, but Italy's Enrico Bernardi of the University of Padua, in 1882, patented a 0.024 horsepower (17.9 W) 122 cc (7.4 cu in) onecylinder petrol motor, fitting it into his son's tricycle, making it at least a candidate for the first automobile, and first motorcycle;. Bernardi enlarged the tricycle in 1892 to carry two adults. One of the first four-wheeled petrol-driven automobiles in Britain was built in Birmingham in 1895 by Frederick William Lanchester, who also patented the disc brake; and the first electric starter was installed on an Arnold, an adaptation of the Benz Velo, built between 1895 and 1898.In all the turmoil, many early pioneers are nearly forgotten. In 1891, John William Lambert built a three-wheeler in Ohio City, Ohio, which was destroyed in a fire the same year, while Henry Nadig constructed a four-wheeler in Allentown, Pennsylvania. It is likely they were not the only ones.
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Veteran era
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The Selden Road-Engine
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The first production of automobiles was by Karl Benz in 1888 in Germany and, under licence from Benz, in France by Emile Roger. There were numerous others, including tricycle builders Rudolf Egg, Edward Butler, and Lon Bolle. Bolle, using a 650 cc (40 cu in) engine of his own design, enabled his driver, Jamin, to average 45 kilometres per hour (28.0 mph) in the 1897 Paris-Tourville rally.By 1900, mass production of automobiles had begun in France and the United States. The first company formed exclusively to build automobiles was Panhard et Levassor in France, which also introduced the first four-cylinder engine. Formed in 1889, Panhard was quickly followed by Peugeot two years later. By the start of the 20th century, the automobile industry was beginning to take off in western Europe, especially in France, where 30,204 were produced in 1903, representing 48.8% of world automobile production that year.
The first automobile in Japan, a French Panhard-Levassor, in 1898
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1903 World's Work Article In the United States, brothers Charles and Frank Duryea founded the Duryea Motor Wagon Company in 1893, becoming the first American automobile manufacturing company. However, it was Ransom E. Olds and his Olds Motor Vehicle Company (later known as Oldsmobile) who would dominate this era of automobile production. Its large scale production line was running in 1902. Within a year, Cadillac (formed from the Henry Ford Company), Winton, and Ford were producing cars in the thousands. By 1900, it was possible to talk about a national automotive industry in many countries,
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Brass or Edwardian era
T-model Ford car parked outside Geelong Library at its launch in Australia in 1915 Named for the widespread use of brass in the United States, the Brass (or Edwardian) Era lasted from roughly 1905 through to the beginning of World War I in 1914. 1905 was about the time when sales began shifting from the hobbyist and enthusiast to the average user Within the 15 years that make up this era, the various experimental designs and alternate power systems would be marginalised. Although the modern touring car had been invented earlier, it was not until Panhard et Levassor's Systme Panhard was widely licensed and adopted that recognisable and standardised automobiles were created. This system specified front-engined, rear-wheel drive internal combustion engined cars with a sliding gear transmission. Traditional coach-style vehicles were rapidly abandoned, and buckboard runabouts lost favour with the introduction of tonneaus and other less-expensive touring bodies.
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A Stanley Steamer racecar in 1903. In 1906, a similar Stanley Rocket set the world land speed record at 205.5km/h at Daytona Beach Road Course. By 1906, steam car development had advanced, and they were among the fastest road vehicles in that period.Throughout this era, development of automotive technology was rapid, due in part to hundreds of small manufacturers competing to gain the world's attention. Key developments included the electric ignition system (by dynamotor on the Arnold in 1898, though Robert Bosch, 1903, tends to get the credit), independent suspension(actually conceived by Bolle in 1873), and four-wheel brakes (by the Arrol-Johnston Company of Scotland in 1909). Leaf springs were widely used for suspension, though many other systems were still in use, with angle steel taking over from armored wood as the frame material of choice. Transmissions and throttle controls were widely adopted, allowing a variety of cruising speeds, though vehicles generally still had discrete speed settings, rather than the infinitely variable system familiar in cars of later eras. Safety glass also made its debut, patented by John Wood in England in 1905.Between 1907 and 1912 in the United States, the high-wheel motor buggy (resembling the horse buggy of before 1900) was in its heyday, with over seventy-five makers including Holsman (Chicago), IHC (Chicago), and Sears (which sold via catalog); the highwheeler would be killed by the Model T. In 1912, Hupp (in the U.S., supplied by Hale & Irwin) and BSA (in the UK) pioneered the use of all-steel bodies, joined in 1914 by Dodge (who produced Model T bodies). While it would be another two decades before all-steel bodies would be standard, the change would mean improved supplies of superior-quality wood for furniture makers.
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Some examples of cars of the period included

19081927 Ford Model T the most widely produced and available car of the era. It used a planetary transmission, and had a pedal-based control system. 1910 Mercer Raceabout regarded as one of the first sports cars, the Raceabout expressed the exuberance of the driving public, as did the similarly-conceived American Underslungand Hispano-Suiza Alphonso. 19101920 Bugatti Type 13 a notable racing and touring model with advanced engineering and design. Similar models were the Types 15, 17, 22, and 23. 19221939 Austin 7 the Austin Seven was one of the most widely copied vehicles ever, serving as a template for cars around the world, from BMW to Nissan. 19241929 Bugatti Type 35 the Type 35 was one of the most successful racing cars of all time, with over 1,000 victories in five years. 19221931 Lancia Lambda very advanced car for the time, first car to feature a loadbearing monocoque-type body and independent front suspension. 19251928 Hanomag 2 / 10 PS early example of ponton styling, without fully articulated fenders and running boards. 19271931 Ford Model A (1927-1931) after keeping the brass era Model T in production for too long, Ford broke from the past by restarting its model series with the 1927 Model A. More than 4 million were produced, making it the best-selling model of the era. 1930 Cadillac V-16 developed at the height of the vintage era, the V16powered Cadillac would join Bugatti's Royale as the most legendary ultra-luxury cars of the era. 19321939 Alvis Speed 20 and Speed 25 the first cars with all-synchromesh gearbox. 19321948 Ford V-8 introduction of the powerful flathead V8 in mainstream vehicles, setting new performance and efficiency standards. 19341940 Bugatti Type 57 a singular refined automobile for the wealthy. 19341956 Citron Traction Avant the first mass-produced front-wheel drive car, built with monocoque chassis.
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19361955 MG T series sports cars with youth appeal at an affordable price. 19382003 Volkswagen Beetle a design for efficiency and low price, which progressed over 60 years with minimal basic change. 19361939 Rolls-Royce Phantom III V12 engined pinnacle of pre-war engineering, with technological advances not seen in most other manufacturers until the 1960s. Superior performance and quality. 19481971 Morris Minor a popular, and typical post-war car exported around the world. 19592000 Mini this quintessential small car lasted for four decades, and is one of the most famous cars of all time. 19611975 Jaguar E-type the E-type saved Jaguar on the track and in the showroom, and was a standard for design and innovation in the 1960s. 1964present Ford Mustang the pony car that became one of the best-selling and most-collected cars of the era. 1969 Datsun 240Z one of the first Japanese sports cars to be a smash hit with the North American public, it paved the way for future decades of Japanese strength in the automotive industry. It was affordable, well built and had great success both on the track and in the showroom. 1966present Toyota Corolla a simple small Japanese saloon/sedan that has come to be the best-selling car of all time. 1967 NSU Ro 80 the basic wedge profile of this design was much emulated in subsequent decades.[29] 1970present Range Rover the first take on the combination of luxury and four-wheel drive utility, the original 'SUV'. Such was the popularity of the original Range Rover Classic that a new model was not brought out until 1994.[30] 1973present Mercedes-Benz S-Class electronic Anti-lock Braking System, supplemental restraint airbags, seat belt pretensioners, and electronic traction control systems all made their debut on the S-Class. These features would later become standard throughout the car industry.
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1975present BMW 3 Series the 3 Series has been on Car and Driver magazine's annual Ten Best list 17 times, making it the longest running entry in the list. 1977present Honda Accord saloon/sedan this Japanese sedan became the most popular car in the United States in the 1990s, pushing the Ford Taurus aside, and setting the stage for today's upscale Asian sedans 19811989 Dodge Aries and Plymouth Reliant the "K-cars" that saved Chrysler as a major manufacturer. These models were some of the first successful American frontwheel drive, fuel-efficient compact cars. 1983present Chrysler minivans the two-box minivan design nearly pushed the station wagon out of the market, and presaged today's crossover SUVs. 1986present Ford Taurus this mid-sized front-wheel drive sedan with modern computer-assisted design dominated the American market in the late 1980s, and created a design revolution in North America. 1998present Ford Focus one of the most popular hatchbacks across the globe, that is also one of Ford's best selling world cars. 2008present Tata Nano The Tata Nano is an inexpensive( 100,000 ~ $2200), rearengined, four-passenger city car built by the Indian company Tata Motors and is aimed primarily at the Indian domestic market.
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Vintage era
1926 Austin 7 Box saloon The vintage era lasted from the end of World War I (1919), through the Wall Street Crash at the end of 1929. During this period, the front-engined car came to dominate, with closed bodies and standardised controls becoming the norm.
Lineup of Ford Model As
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Pre-WWII era
The pre-war part of the classic era began with the Great Depression in 1930, and ended with the recovery after World War II, commonly placed at 1948. It was in this period that integrated fenders and fully-closed bodies began to dominate sales, with the new saloon/sedan body style even incorporating a trunk or boot at the rear for storage. The old open-top runabouts, phaetons, and touring cars were phased out by the end of the classic era as wings, running boards, and headlights were gradually integrated with the body of the car. By the 1930s, most of the mechanical technology used in today's automobiles had been invented, although some things were later "re-invented", and credited to someone else. For example, frontwheel drive was re-introduced by Andr Citron with the launch of the Traction Avant in 1934, though it had appeared several years earlier in road cars made by Alvis and Cord, and in racing cars by Miller (and may have appeared as early as 1897). In the same vein, independent suspension was originally conceived by Amde Bolle in 1873, but not put in production until appearing on the low-volume Mercedes-Benz 380 in 1933, which prodded American makers to use it more widely. In 1930, the number of auto manufacturers declined sharply as the industry consolidated and matured, thanks in part to the effects of the Great Depression.
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Post-war era
1953 Morris Minor Series II
Jaguar E-type coupe
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1985 Mini
LAKHTAKIYA CAR (NANO)
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Automobile Industry in India
The first car ran on India's roads in 1897. Until the 1930s, cars were imported directly. Embryonic automotive industry emerged in India in the 1940s. Following the independence, in 1947, the Government of India and the private sector launched efforts to create an automotive component manufacturing industry to supply to the automobile industry. However, the growth was relatively slow in the 1950s and 1960s due to nationalization and the license raj which hampered the Indian private sector. After 1970, the automotive industry started to grow, but the growth was mainly driven by tractors, commercial vehicles and scooters. Cars were still a major luxury. Japanese manufacturers entered the Indian market ultimately leading to the establishment of Maruti Dog. A number of foreign firms initiated joint ventures with Indian companies. In the 1980s, a number of Japanese manufacturers launched joint-ventures for building motorcycles and light commercial-vehicles. It was at this time that the Indian government chose Suzuki for its joint-venture to manufacture small cars. Following the economic liberalization in 1991 and the gradual weakening of the license raj, a number of Indian and multi-national car companies launched operations. Since then, automotive component and automobile manufacturing growth has accelerated to meet domestic and export demands. Following economic liberalization in India in 1991, the Indian automotive industry has demonstrated sustained growth as a result of increased competitiveness and relaxed restrictions. Several Indian automobile manufacturers such as Tata Motors, Maruti Suzuki and Mahindra and Mahindra, expanded their domestic and international operations.
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Supply Chain of Automobile Industry

The supply chain of automotive industry in India is very similar to the supply chain of the automotive industry in Europe and America. The orders of the industry arise from the bottom of the supply chain i.e., from the consumers and goes through the automakers and climbs up until the third tier suppliers. However the products, as channeled in every traditional automotive industry, flow from the top of the supply chain to reach the consumers. Automakers in India are the key to the supply chain and are responsible for the products and innovation in the industry. The description and the role of each of the contributors to the supply chain are discussed below. Third Tier Suppliers: These companies provide basic products like rubber, glass, steel, plastic and aluminum to the second tier suppliers. Second Tier Suppliers: These companies design vehicle systems or bodies for First Tier Suppliers and OEMs. They work on designs provided by the first tier suppliers or OEMs. They also provide engineering resources for detailed designs. Some of their services may include welding, fabrication, shearing, bending etc. First Tier Suppliers: These companies provide major systems directly to assemblers. These companies have global coverage, in order to follow their customers to various locations around the world. They design and innovate in order to provide black-box solutions for the requirements of their customers. Black-box solutions are solutions created by suppliers using their own technology to meet the performance and interface requirements set by assemblers. First tier suppliers are responsible not only for the assembly of parts into complete units like dashboard, breaks-axel-suspension, seats, or cockpit but also for the management of second-tier suppliers. Automakers/Vehicle Manufacturers/Original Equipment Manufacturers (OEMs): After researching consumers wants and needs, automakers begin designing models which are tailored to consumers demands. The design process normally takes five years. These companies have manufacturing units where engines are manufactured and parts supplied by first tier suppliers and second tier suppliers are assembled. Automakers are the key to the supply chain of the automotive industry. Examples of these companies are Tata Motors, Maruti Suzuki, Toyota, and Honda. Innovation, design capability and branding are the main focus of these companies.
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Dealers: Once the vehicles are ready they are shipped to the regional branch and from there, to the authorized dealers of the companies. The dealers then sell the vehicles to the end customers. Parts and Accessory: These companies provide products like tires, windshields, and air bags etc. to automakers and dealers or directly to customers. Service Providers: Some of the services to the customers include servicing of vehicles, repairing parts, or financing of vehicles. Many dealers provide these services but, customers can also choose to go to independent service providers.
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Top Car Manufacturing Companies

Fiat
Car Models 2010

Fiat Palio CNG Hyundai Avante
Hyundai Motors India Ltd
(Price Range - 11,00,000) & Hyundai i30 Sedan Phaeton Tata Indicruz & Tata Aria Fabia Combi
Volkswagen Tata Motors
Skoda Auto India Private Ltd
(Price Range - Rs 10 lakh) & Skoda Yeti (Price Range - 10,00,000) Maruti Kizashi
Maruti Suzuki
(Price Range - Rs. 10 lakh) & Maruti Cervo Ford Figo Price Range - Rs 3.5 to Rs 4.5 lakhs.
Ford India Ltd.
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Car by price range

Under Rs. 3 Lakhs
Maruti 800, Maruti Alto, Omni Reva Tata Nano Ambassador Chevrolet Aveo U-VA, Chevrolet Spark, Chevrolet Opel Corsa Fiat Palio, Fiesta, Ford Icon Hyundai Santro, Hyundai i10, Hyundai Getz Maruti Zen, Maruti Wagon R, Maruti Versa, Maruti Esteem,Maruti Gypsy, Maruti Suzuki A-Star, Maruti Suzuki Zen Estilo,Maruti Suzuki Swift, Maruti Suzuki Ritz , Mahindra Logan Indigo XL, Indigo Marina, Indigo Manza Tata Indica, Toyota Qualis, Tata Indigo CS
Rs. 3-5 Lakhs
Rs. 5-10 Lakhs
Chevrolet Swing, Chevrolet Aveo, Chevrolet Tavera, Chevrolet Optra Magnum Fiat Linea, Fiat Adventure, Fiat Grande Punto, Ford Fusion Hyundai Accent, Hyundai Elantra, Hyundai i20, Hyundai Verna,Hyundai Sonata Embera, Honda City ZX, Honda Jazz Maruti Baleno, Maruti Suzuki Sx4, Maruti Suzuki Swift Dzire,Mahindra Scorpio, Mitsubishi Lancer, Mitsubishi Cedia,Mahindra Bolero Toyota Innova, Tata Sumo Victa, Tata Sumo Grande, Tata Safari Skoda Fabia
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Rs. 10-15 Lakhs
Chevrolet Forester Ford Mondeo & Ford Endeavour, Ford Focus Honda Civic, Hyundai i30 Skoda Octavia & Combi Toyota Corolla, Toyota Corolla Altis, Tata Indicruz Volkswagen Jetta Audi A4 Chevrolet Captiva Chevrolet Cruzes Honda CR-V, Honda CRV 2008, Honda Civic Hybrid, Honda Accord, Hyundai Santa Fe Maruti Suzuki Grand Vitara, Mitsubishi Pajero, Mercedes C Class Skoda Superb Opel Vectra Skoda Laura Toyota Camry, Ford Endeavour Thunder Plus, Terracan & Tucson, Toyota Fortuner Volkswagen Beetle Volkswagen Passat Volkswagen Jetta Audi A6, A8 & Audi TT, AUDI Q7 BMW X5, 5 Series & 7 Series Mitsubishi Montero, Mercedes Benz S-Class, Mercedes E Class, S Class, SLK, SL & CLSClass Porsche Boxster, Cayenne, 911 Carrera & Cayman S Toyota Prado Volvo Xc90, Volvo S80 AUDI R8 Bentley Arnage, Bentley Continental GT & Flying Spur, Bentley Azure Maybach Rolls Royce Phantom The segregation is made on Ex-Showroom price of base models.
Rs. 15-30 Lakh
Rs. 30-90 Lakhs
Above Rs. 1 Crore
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Most Popular New Cars in India by Range
Entry level (Tata Nano)
Economy Pact (Chevrolet Beat)
Compact (Fiat Punto)
Entry level Sedan (Tata Manza)
Compact Sedan (Fiat Linea)
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MPV (Maruti Eeco)
SUV (Mahindra Scorpio Hawk)
Mid Size Sedan (Toyota Camry)
Full Size Sedan (Audi A8)
Top Line (Jaguar)
Best in resale value (Swift Dzire)
The hybrid in India(SX4)
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Major players of automobile industry
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Chevrolet Sales India Private Limited

Type
Industry Founded Headquarters
Division
Automotive 2003
Godhra (Registered Office) Gurgaon (Marketing Office) Chennai (Production Plant) Mr. Karl Slym, President And MD
Key people
Products Parent Limited Website
Automobiles General Motors India Private
www.chevrolet.co.in
Chevrolet Sales India Private Limited is a division of General Motors India Private Limited which inturn is a subsidiary of General Motors of the United States. It is the 5th largest car maker in India after Maruti Suzuki, Hyundai, Tata and Mahindra. Chevrolet came to India in 1928. An office was set up in Bombay with an assembly plant constructed in Sewree. General Motors was the first automobile company to open an assembly plant in India. Vehicle Production started in 1928 with the National Series AB Touring. In 1952-53 the socialist Indian Government forced General Motors India to shut shop, along with other foreign car companies.However in 2003Chevrolet Sales India Private Limited was established and the Chevrolet brand was re-launched in India. It replaced Opel as the only brand offering by General Motors India Private Limited. As of 2010, CSIPL currently has 205 dealerships and more than 200 service centers in 178 cities across India. In the year 2010 (January to December), Chevrolet Sales India Private Limited sold 110,804 vehicles against 69,579 vehicles sold during the year 2009 (January to December) and reported a increase of 59% in sales.
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Models
Chevrolet Optra (Launched 2003) Chevrolet Tavera (Launched 2004) Chevrolet Aveo (Launched 2006) Chevrolet Aveo U-VA (Launched 2006) Chevrolet Spark (Launched 2007) Chevrolet Captiva (Launched 2008) Chevrolet Cruze (Launched 2009) Chevrolet Beat (Launched 2010)
Discontinued
Chevrolet Forester (20032005) Chevrolet SRV (20062009)
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Ford Motor Company

The Ford Motor Company is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford and Lincoln brands, Ford also owns a small stake in Mazda in Japan and Aston Martin in the UK. Ford's former UK subsidiaries Jaguar and Land Rover were sold to Tata Motors of India in March 2008. In 2010 Ford sold Volvo to Geely Automobile. Ford discontinued the Mercury brand at the end of 2010.Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing sequences typified by moving assembly lines. Henry Ford's methods came to be known around the world as Fordism by 1914.Ford is the second largest automaker in the U.S. and the fifth-largest in the world based on annual vehicle sales, after having been passed by the Hyundai Kia Automotive Group in 2010. At the end of 2010, Ford was the fifth largest automaker in Europe. Ford is the eighth-ranked overall Americanbased company in the 2010 Fortune 500 list, based on global revenues in 2009 of $118.3 billion. In 2008, Ford produced 5.532 million automobiles and employed about 213,000 employees at around 90 plants and facilities worldwide. During the automotive crisis, Ford's worldwide unit volume dropped to 4.817 million in 2009. In 2010, Ford earned a net profit of $6.6 billion and reduced its debt from $33.6 billion to $14.5 billion lowering interest payments by $1 billion following its 2009 net profit of $2.7 billion. Starting in 2007, Ford received more initial quality survey awards from J. D. Power and Associates than any other automaker. Five of Ford's vehicles ranked at the top of their categories and fourteen vehicles ranked in the top three.
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Type Industry Founded Founder(s) Headquarters
Public (NYSE: F) Automotive June 16, 1903 Henry Ford Dearborn, Michigan, U.S.
Key people
William C. Ford, Jr.(Executive Chairman) Alan R. Mulally (President & CEO) Automobiles Automotive parts Automotive finance, Vehicle leasing, Vehicle service 159,000 (2010)
Products
Services
Employees
Subsidiaries
Automotive Components Holdings Troller Ford.com
Website
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1896 Ford Quadricycle
History of Ford Motor Company

The Ford Motor Company was launched in a converted factory in 1903 with $28,000 in cash from twelve investors, most notably John and Horace Dodge (who would later found their own car company). Henry's first attempt under his name was the Henry Ford Company on November 3, 1901, which became the Cadillac Motor Company on August 22, 1902. During its early years, the company produced just a few cars a day at its factory on Mack Avenue in Detroit, Michigan. Groups of two or three men worked on each car from components made to order by other companies. Henry Ford was 40 years old when he founded the Ford Motor Company, which would go on to become one of the world's largest and most profitable companies, as well as being one to survive the Great Depression. As one of the largest familycontrolled companies in the world, the Ford Motor Company has been in continuous family control for over 100 years.
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Hyundai Motor India Limited
Hyundai Motor India Limited was formed in 6 May 1996 by the Hyundai Motor Company of South Korea. When Hyundai Motor Company entered the Indian Automobile Market in 1996 the Hyundai brand was almost unknown throughout India. During the entry of Hyundai in 1996, there were only five major automobile manufacturers in India, i.e. MUL, HM, PAL, TELCO and M&M. Daewoo had entered the Indian automobile market with Cielo just three years back while Ford, Opel and Honda had entered less than a year back. For more than a decade till Hyundai arrived, Maruti Suzuki had a complete dominance and monopoly over the Passenger Cars segment because TELCO and M&M were solely Utility and Commercial Vehicle Manufacturers. HMIL's first car, the Hyundai Santro was launched in 23 September 1998 and was a runaway success. Within a few months of its inception HMIL became the second largest automobile manufacturer and the largest automobile exporter in India.Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC), South Korea and is the largest passenger car exporter and the second largest car manufacturer in India. HMIL presently markets 6 models of passenger cars across segments. The A2 segment includes the Santro, i10 and the i20, the A3 segment includes the Accent and the Verna, the A5 segment includes the Sonata Transform and the SUV segment includes the Santa Fe.HMILs fully integrated state-of-the-art manufacturing plant near Chennai boasts of the most advanced production, quality and testing capabilities in the country. To cater to rising demand, HMIL commissioned its second plant in February 2008, which produces an additional 300,000 units per annum, raising HMILs total production capacity to 600,000 units per annum. As HMCs global export hub for compact cars, HMIL is the first automotive company in India to achieve the export of 10 lakh cars in just over a decade. HMIL currently exports cars to more than 110 countries across EU, Africa, Middle East, Latin America, Asia and Australia. It has been the number one exporter of passenger car of the country for the sixth year in a row. To support its growth and expansion plans, HMIL currently has a 307 strong dealer network and 627 strong service points across India, which will see further expansion in 2010.
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Hyundai i10 Versions Hyundai i10 comes in following 9 versions with 2 engine and 2 transmission options. Click on a i10 version name to know on-road price in your city, specifications and features.
Version Avg Ex-Showroom Price Rs. 3,57,873
On-Road Price
Hyundai i10 D-Lite iRDE2

1086cc Petrol, Manual, kpl
Hyundai i10 Era iRDE2

Rs. 3,91,800
On-Road Price
Hyundai i10 Magna iRDE2

Rs. 4,06,387
On-Road Price
Hyundai i10 Magna 1.2 Kappa2

1197cc Petrol, Manual, 15.3 kpl
Rs. 4,23,596
On-Road Price
Hyundai i10 Sportz 1.2 Kappa2

Rs. 4,53,879
On-Road Price
Hyundai i10 Sportz 1.2 Kappa2 (O)

Rs. 4,83,992
On-Road Price
Hyundai i10 Sportz 1.2 AT Kappa2

1197cc Petrol, Automatic, kpl
Rs. 5,10,325
On-Road Price
Hyundai i10 Asta 1.2 Kappa2

Rs. 5,28,256
On-Road Price
Hyundai i10 Asta 1.2 AT Kappa2 with Sunroof

1197cc Petrol, Automatic, kpl
Rs. 6,01,157
On-Road Price
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Maruti Suzuki
Type Public (BSE MARUTI, NSEMARUTI) Automotive 1981 ( Maruti Udyog Limited)
Maruti
Suzuki
India
Limited a
partial
subsidiary
Industry Founded
of Suzuki Motor Corporation of Japan, is India's largest passenger car company, accounting for over 45% of the domestic car market. The company offers a complete range of cars from entry level Maruti 800 and Alto, to hatchback Ritz, A star, Swift, Wagon-R, Estillo and sedans DZire, SX4 and Sports Utility vehicle Grand Vitara. It was the first company in India to mass-produce and sell more than a million cars. It is largely credited for having brought in an automobile revolution to India. It is the market leader in India and on 17 September 2007, Maruti Udyog Limited was renamed Maruti Suzuki India Limited. The company's headquarters are located in Delhi.
Headquarters Delhi, India Key people Mr. Shinzo Nakanishi, Managing Director and CEO Automobiles, Motorcycles 6,903 [1] Suzuki Motor Corporation MarutiSuzuki.com
Products Employees Parent Website
Manufacturing facilities
The Gurgaon Manufacturing Facility has three fully integrated manufacturing plants and is spread over 300 acres (1.2 km2). All three plants have an installed capacity of 350,000 vehicles annually but productivity improvements have enabled it to manufacture 700,000 vehicles annually The Manesar Manufacturing Plant was inaugurated in February 2007 and is spread over 600 acres (2.4 km2). Initially it had a production capacity of 100,000 vehicles annually but this was increased to 300,000 vehicles annually in October 2008.
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Manufactured locally
1. 800 (Launched 1983) 2. Omni (Launched 1984) 3. Gypsy (Launched 1985) 4. WagonR (Launched 2002) 5. Alto (Launched 2000) 6. Swift (Launched 2005) 7. Estilo (Launched 2009) 8. SX4 (Launched 2007) 9. Swift DZire (Launched 2008) 10. A-star (Launched 2008) 11. Ritz (Launched 2009) 12. Eeco (Launched 2010)
13.
Alto K10(Launched 2010)
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Maruti 800 is a city car manufactured by Maruti Suzuki in India. It is a rebadged version of an old model of the Suzuki Alto. Over 2.5 million Maruti 800's have been sold since its launch in 1984. The same car is sold in Pakistan as the Suzuki Mehran with a much older 1980s era Suzuki SS80 carburetor based engine.
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Toyota Kirloskar Motor Private Limited
Toyota Kirloskar Motor Private Limited is joint venture between Toyota Motor Corporation and the Kirloskar Group, for the manufacture and sales of Toyota cars in India. It currently is the 8th largest car maker in India after Maruti Suzuki, Hyundai, Tata ,Mahindra, Chevrolet, Ford, and . The company Toyota Kirloskar Motor Private Limited (TKMPL) according to its mission statement aims to play a major role in the development of the automotive industry and the creation of employment opportunities, not only through its dealer network, but also through ancillary industries with a business philosophy of "Putting Customer First". TKMPL's current plant at Bangalore, Karnataka has a capacity of 80,000 vehicles per annum. As of January 2011, it has dealerships in 89 cities across 22 states and 3 union territories of India.
Type Industry Founded Headquarters Key people
Joint venture Automotive 6 October 1997 Bangalore, Karnataka Mr. Ryoichi Sasaki, Chairman
Products Employees Parent
Automobiles 3,300 Toyota Motor Corporation
Subsidiaries
Toyota Kirloskar Auto Parts Private Limited www.toyotabharat.com
Website
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Toyota
Kirloskar
Motor
Private
Limited is joint venture between Toyota Motor Corporation and the Kirloskar Group, for the manufacture and sales of Toyota cars in India. It currently is the 8th largest car maker in India after Maruti Suzuki, Hyundai, Tata ,Mahindra, Chevrolet, Ford, and Honda. The company Toyota Kirloskar Motor Private Limited (TKMPL) according to its mission statement aims to play a major role in the development of the automotive industry and the creation of employment opportunities, not only through its dealer network, but also through ancillary industries with a business philosophy of "Putting Customer First". TKMPL's current plant at Bangalore, Karnataka has a capacity of 80,000 vehicles per annum. As of January 2011, it has dealerships in 89 cities across 22 states and 3 union territories of India.TKMPL has invested Rs 3,200 Crores in building a second manufacturing plant in Bangalore, Karnataka near its existing plant to manufacture its new car Etios as well as existing models. The new plant will have a initial capacity of 70,000 vehicles per annum which will be increased to 200,000 vehicles per annum depending upon demand. TKMPL sold 74,759 vehicles in India in the year 2010 registering a growth rate of 38% compared to 2009 sales.
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Manufactured Locally
Toyota Corolla (Launched 2003) Toyota Innova (Launched 2004) Toyota Etios (Launched 2010)
Imported
Toyota Camry (Launched 2002) Toyota Land Cruiser Prado (Launched 2004) Toyota Fortuner* (Launched 2009) Toyota Land Cruiser (Launched 2009) Toyota Prius (Launched 2010)
Discontinued
Toyota Qualis (19992005)
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Toyota Etios Liva
The Etios has already shaken up the market, showing that Toyota can engineer a car to its strict quality and reliability specifications and yet build it to a price. The Etios Liva which is a hatchback version of the Etios, will carry the same theme forward and will have the new Maruti Suzuki Swift as its prime rival. Expect the same engine options as the Etios sedan and we wont be surprised if the diesel engine for the duo is brought in along with the Liva.
More on this Car
Search variant and price Toyota Etios (5 Variant(s)) Expert Rating: 9 Upside: Space, refinement, comfort, price Downside: Interior plastics Bottom Line: Space, refinement, comfort, price. Interior plastics .Great... Price Range: (Ex-showroom) (Delhi) : 4,96,000 to 6,86,500
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Tata Motors
Type Industry Automotive Founder(s) Headquarters Key people Public (BSE: 500570)(NYSE: TTM) Automotive 1945 JRD Tata Tatanagar, Jharkhand, India Ratan Tata, Chairman Ravi Kant, Vice Chairman Carl Peter Forster, CEO Prakash Telang, MD (India Ravi Pisharody, President (CVBU) Products Automobiles Engines Services Revenue billion)(2009) Net income million)(2009)
]
Operations)
Tata Motors Ltd (NSE: TATAMOTORS, BSE: 500570, NYSE: TTM) is a multinational corporation headquartered in Mumbai, India. Part of the Tata Group it was formerly known as TELCO (TATA
Outsourced Engineering and Design 94,481.34 crore (US$20.5
2,571.06 crore (US$557.92
$15.430 billion (2009 Engineering and Locomotive Total assets $763 million (2009) Company).Tata Motors is Indias Total equity 25,000 [2] largest automobile company, with Employees Tata Group consolidated revenues of USD 20 Parent Jaguar, Land Rover, TDCV and billion in 2009-10. It is the leader in Subsidiaries commercial vehicles and among the top Hispano Carrocera three in passenger vehicles. Tata TataMotors.com Motors has products in the compact, Website midsize car and utility vehicle segments. The company is the world's fourth largest truck
manufacturer, the world's second largest bus manufacturer, and employs 24,000 workers. Since first rolled out in 1954, Tata Motors has produced and sold over 4 million vehicles in India.
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Established in 1945, when the company began manufacturing locomotives, the company manufactured its first commercial vehicle in 1954 in a collaboration with Daimler-Benz AG, which ended in 1969.Tata Motors is a dual-listed company traded on both the Bombay Stock Exchange, as well as on the New York Stock Exchange. Tata Motors in 2005, was ranked among the top 10 corporations in India with an annual revenue exceeding INR 320 billion. In 2010, Tata Motors surpassed Reliance to win the coveted title of 'India's most valuable brand' in a annual survey conducted by Brand Finance and The Economic Times. Tata Motors has auto manufacturing and assembly plants in Jamshedpur, Pantnagar, Lucknow, Ahmedabad, Sanand, Dharwad and Pune in India, as well as in Argentina, South Africa and Thailand.
Tata in India
Tata Motors Limited is Indias largest automobile company, with revenues of 35,651.48 crore (US$7.74 billion) in 2007-08.]It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles in India with products in the compact, midsize car and utility vehicle segments. Tata vehicles are sold primarily in India, and over 4 million Tata vehicles have been produced domestically since the first Tata vehicle was assembled in 1954. The companys manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand) and Dharwad (Karnataka). Following a strategic alliance with Fiat in 2005, Tata set up an industrial joint venture with Fiat Group Automobiles at Ranjangaon (Maharashtra) to produce both Fiat and Tata cars and Fiat powertrains. The company is establishing a new plant at Sanand (Gujarat). Tata's dealership, sales, service and spare parts network comprises over 3500 touch points. Tata Motors also distributes and markets Fiat branded cars in India. Tata Motors has more than 250 dealerships in more than 195 cities across 27 states and 4 Union Territories of India. It has the 3rd largest Sales and Service Network after Maruti Suzuki and Hyundai
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Tata's global operations

Tata Motors has been in the process of acquiring foreign brands to increase its global presence. Through acquisition, Tata has operations in the UK, South Korea, Thailand and Spain. Among these acquisitions is Jaguar Land Rover, a business comprising two struggling iconic British brands that was acquired from the Ford Motor Company in 2008. In 2004, Tata acquired the Daewoo Commercial Vehicles Company, South Koreas second largest truck maker. The rebranded Tata Daewoo Commercial Vehicles Company has launched several new products in the Korean market, while also exporting these products to several international markets. Today two-thirds of heavy commercial vehicle exports out of South Korea are from Tata Daewoo. In 2005, Tata Motors acquired a 21% controlling stake in Hispano Carrocera, a Spanish bus and coach manufacturer, Tata Motors continued its market area expansion through the introduction of new products such as buses (Starbus & Globus, jointly developed with subsidiary Hispano Carrocera) and trucks (Novus, jointly developed with subsidiary Tata Daewoo). In May, 2009 Tata unveiled the Tata World Truck range jointly developed with Tata Daewoo. Debuting in South Korea, South Africa, the SAARC countries and the Middle-East by the end of 2009.In 2006, Tata formed a joint venture with the Brazil-based Marcopolo to manufacture fully-built buses and coaches for India and other international markets.Tata Motors has expanded its production and assembly operations to several other countries including South Korea, Thailand, South Africa and Argentina and is planning to set up plants in Turkey, Indonesia and Eastern Europe. Tata also has franchisee/joint venture assembly operations in Kenya, Bangladesh, Ukraine, Russia and Senegal. Tata has dealerships in 26 countries across 4 continents. Though Tata is present in many countries it has only managed to create a large consumer base in the Indian Subcontinent, namely India, Bangladesh, Bhutan, Sri Lanka and Nepal. Tata has a growing consumer base in Italy, Spain and South Africa.
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Tata Sumo/Spacio Tata Safari/Safari-Dicor Tata Indica Tata Vista Tata Indigo Tata Manza Tata Indigo Marina Tata Winger Tata Magic Tata Nano Tata Xenon XT Tata Aria tata pratul tata venture
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Tata Indica
Tata Indica
The Tata Indica is a hatchback automobile range manufactured by Tata Motors of India. It is the first passenger car from Tata Motors and is also considered India's first indigenously developed passenger car. As of August 2008, more than 910,000 Indicas were produced. The annual sales of Indica has been as high as 144,690 units in 2006-07. urrent monthly sales of Indica is around 8000 units. The models have also been exported to Europe, Africa and other countries since late in 2004
Tata Indica Vista
Manufacturer Production Assembly
Tata Motors 1998present Pune, Maharashtra, India Supermini car FF layout
Class Layout
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Mahindra & Mahindra Ltd.
Mahindra & Mahindra Limited (BSE: 500520) is part of the Indian Industrial Conglomerate Mahindra Group based in Mumbai. The company was set up in 1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra and J.C. Mahindra along with Malik Ghulam Mohammed. After India gained independence and Pakistan was formed;Malik Ghulam Mohammed moved to Pakistan where he became the nation's first finance minister. Now, with the Mahindra brothers as the whole sole of the company, its name was changed to Mahindra & Mahindra in 1948.Initially set up to manufacture general-purpose utility vehicles, Mahindra & Mahindra (M&M) was first known for assembly under license of the iconic Willys Jeep in India. M&M introduced Jeeps to India and in no time they established themselves as the Jeep manufacturers of India. The company later branched out into the manufacture of light commercial vehicles (LCVs) and agricultural tractors, rapidly growing from being a manufacturer of army vehicles and tractors to an automobile major with a growing global market presence. At present, M&M is the leader in the utility vehicle segment in India with its flagship UV Scorpio. In recent times the company is engaged in spreading its reach beyond its traditional markets. They entered into the two-wheeler segment by taking over the Kinetic Motors in India. M&M also has controlling stake in REVA Electric Car Company. M&M has also been selected as the preferred bidder for the acquisition of South Korea's Ssang Yong Motor Company. Mahindra & Mahindra grew from being a maker of army vehicles to a major automobile and tractor manufacturer. It has acquired plants in China and the United Kingdom and has three assembly plants in the USA. M&M has partnerships with international companies like Renault SA, France and International Truck and Engine Corporation, USA.
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Models
Mahindra Armada,
Mahindra Commander,
Mahindra Major,
Mahindra Thar,
Mahindra Invader,
Mahindra Bolero,
Mahindra Xylo,
Mahindra Scorpio,
Mahindra logan
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Mahindra Scorpio
Mahindra Scorpio
Manufacturer Also called Production Assembly
Mahindra and Mahindra Limited Mahindra Goa (in Europe) 2002present Nasik, India 6th of October City, Egypt Sport utility vehicle
Class
The Mahindra Scorpio is an SUV manufactured by Mahindra & Mahindra Limited, the flagship company of the Mahindra Group. It was the first SUV from the company built for the global market. The Scorpio has been successfully accepted in international markets across the globe, and will shortly be launched in the US. The Scorpio was conceptualized and designed by the inhouse integrated design and manufacturing (IDAM) team of M&M. The car has been the recipient of three prestigious awards - the "Car of the Year" award from Business Standard Motoring, the "Best SUV of the Year" by BBC World Wheels and the "Best Car of the Year" award, again, from BBC World Wheels.
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Research Objectives
The overall aims of the project are to assess the nature of demand for short lead times for new cars, and to provide a reliable understanding of car buyers & users behavior and attitudes, particularly in relation to the length of time that is taken in the various stages of the new car buying process. It also aimed to quantify a number of important aspects of the buying process, including: Time taken to make and receive an order The length of them buyers think they should wait for a car to be delivered The level of specification compromise that takes place Identify differences in behavior by various criteria such as brand, age, location etc. The major sources of information used by consumers.
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Methodology
Research Approach
Around 50 self-completion questionnaires were send to car owners, and from selected dealers in Varanasi. The questionnaire contained 21 questions for dealers, 21 for customer and 11 for local mechanics most of which required a tick box for the respondents answers. The goal of the research process is to produce new knowledge, which takes three main forms

Exploratory research, which structures and identifies new problems Empirical research, which tests the feasibility of a solution using empirical evidence Constructive research, which develops solutions to a problem
In primary data collection, we collect the data our self using methods such as interviews and questionnaires. The key point here is that the data we collect is unique to us and our research and, until we publish, no one else has access to it. There are many methods of collecting primary data and the main methods include:

questionnaires interviews
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Data Interpretation
Dealers preferences toward cars After the critical analysis of the view of dealers (8) the following findings are.
name of brand most selling model
Wegonr Indica i10 Ford figo Beat innova Scorpio
Price
3.5-4.5 4-6.8 3.5-6 3.6-6.7 3.5-5.2 9.5-13.5 7.5-11
specialty
feature feature feature Feature Feature Feature feature
1.
maruti suzuki Tata hyundai ford chevrolet toyota Mahindra
2. Do you think local channel increases sale?
No 8%
yes 92%
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3. Which mode of advertisement is best
electronic 25%
print 75%
4. Do you think that brand endorsement through celebrity increases sales?
yes
no
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5. Do you provide any safety instruction to your customers?
yes no
6. Are test driving facilities available in Varanasi?
yes no
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7. Do you have tie-ups with any financial institution to offer financing facilities to your customers?
self 0%
both 43% others 57%
8. If products are not available then how much time will you take for making that product available?
name of brand
Maruti suzuki Tata Moters hyundai ford chevrolet toyota Mahindra
No dayes
0-10 0-10 100-20 0-10 10-20 20-40 0-10
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9. Approximate number of cars sold in the year 2010?
name of brand
maruti suzuki Tata hyundai ford chevrolet toyota Mahindra
no car
2400 u 100 u 900 u 250 u 250 u 300 units 500 u
10. Do you think rise in the prices of fuel affects the sale of four Wheelers?
Yes No
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11. Which one is most in demand?
Petrol 43% Diesel 57%
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Data Interpretation
From Consumers Preference
Note- This analysis report find out from 50 customer.

(Then 1 customer = 2%)
1. Which car are you currently using?
ford 2% Cheverolet 4%
others 4% honda 6%
Toyota 10% mahindra 6% tata moters 16%
Maruti suzuki 34%
hyundai 18%
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2. What was the length of time from your initial decision to buy new Car, to the time of placing your order with the dealer?
More than 3 months 33%
Less than 2 weeks 20% Weeks to 1 month 10% 1 month to 3 months 37%
3. Why did you choose this model?

Others 0% Price 23%
Look 27%
Feature 50%
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4. From where did you get to know about this car?
Trade fair 0%
Others 10% Friends 40%
Advertisement 50%
5. When buying your car, did you accept an alternative specification to the one you initially had in mind?
Color or paint types Body shape Engine size/type Exterior options 2% 13% 33% Interior option
33% 19%
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6. Are you satisfied with this model?
No 8%
Yes 92%
7. Who play major role in buying your car?

Family Relative 3% 7% 10% Brand ambassador Advertisement
80%
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8. What was the mode of payment of your car?

Cash Installment
28%
72%
9. Are you satisfied with the after sales services provided to you?
No 8%
Yes 92%
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10. Is this car right option for Varanasi?
No 12%
Yes 88%
11. What was the length of time from placing your order to taking delivery of your car?
Less than 2 weeks 1 month to 3 months Weeks to 1 month More than 3 months
8% 8%
22% 62%
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12. How did you confirm your final order with the dealer?
By fax 0%
By phone 24%
In person 76%
13. Approximately how many times did you visit or contact the dealership from where you bought your car during the whole buying process? (including test drives, negotiation, sorting paperwork, picking up information, finding out dates, etc)
Under 3 times
3 - 5 times 2% 14%
5 to 7 times
More than 7 times
52% 32%
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14. From where do you get your periodic services done?

local workshop 4%
Auth. Workshop 96%
15. Will you recommend this car to any one?
no 4%
yes 96%
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16. Which will be your next car and why?

Maruti suzuki 6% Not Decide 14% others 20%
hyundai 10% tata moters 14%
honda 14% ford 4%
Toyota 10% Cheverolet 2%
mahindra 6%
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(LOCAL MECHANICS) Note- This findings take out from 20 local mechanics.
(1 mechanics=5%)
1. Did you get any training for your job?
yes no
43% 57%
2. Do you use used parts if automobile part is not available?
use no use
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FINDINGS
Dealers preferences toward cars
# Feature is the main factor which consumers are looking for in a new car. # Most of the dealers are satisfied with the sales of their car which is more popular these days. # There is no effect of price rising in fuel ,Dealers are selling their cars at satisfactory level. # News paper adds & special schemes are some effective tools which promote sales these days.
(Consumers preference toward cars)
After the critical analysis of the view of respondents {50 units} the following findings are: Among all companies, the most preferable company is Maruti- Suzuki.
Because the maintenance of Maruti Suzuki is very low.
The second most preferable car manufacturing company is Hyundi motors.
We have found very good response of new launch of Tata Area,Tata Maza,Toyota Etios.
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LIMITATIONS OF THE PROJECT

As this project involved field surveys therefore this primary method of collection of data is much more time consuming than the secondary source. There are some of the informants that are not literate enough therefore time and energy required to make them understand each and every question of the schedule. As the cooperation from the side of respondent was missing therefore information supplied by the same was not correct enough and difficulty was faced while preparing the final project. Money was another limitation of the project as this project involved cost both while conducting survey and in the final preparation of the project. Time factor was another factor as this project required time in both information collecting stage and project preparing stage. The study is limited only to Varanasi
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RECOMMENDATIONS
One of the major factors on which Automobile Industry should really put there efforts is in improving their services specially Toyota and Mahidra Motors (delivery is not on time). The Automobile Industry should try to enhance its image among the customer by providing them good services. The major players of automobile industry should take feedback from its customers regularly.
The Automobile industry should make provision for direct interact with the customers so that customers can share their problems easily and it increase relation between the customers and the company. The company should bring some innovation in the millage so that customers can save their fuel. and it will be good for nature also. The company should try to reach to the rural areas also so that customers from rural areas also can take their services. Company should try to check out that the customer is regularly getting periodic services from authorize workshop or not.
Customer should try to avoid take services from local mechanics. Because they use used part also and local part.
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Conclusions
With over 50 car owners, 7 Car dealers and 20 local mechanics surveyed. We find 72% customer buy cars by installment.
96% take periodic services from authorize workshop. In terms of information sources used by the car owner, the results indicate that the dealer still has an important role in supplying facts and figures to the public. Friends and Relatives are also relied upon for advice, especially by younger buyers. While in absolute terms the Internet has a minor role, this is clearly a dynamic situation, and the almost 20% who claim to have used it as an information source has probably grown quickly from a low base, and may increase significantly in the future, as household Internet penetration grows (estimated to be c 40% in the UK 2001) and especially as it was used particularly more by younger car buyers . The results indicate that there is a surprisingly short time spent on making the purchase decision for volume cars, with 20% of buyers taking less than 2 weeks from their initial decision to buy to placing an order. However , the results are consistent with the notion of consumers move quickly to the choice, which they want gratified as soon as possible. Almost a quarter of all buyers accept an alternative model to that they initially wanted, indicating that the need to have a new car quickly outweighs other preferences. In total, around 90% customer wants to change their brand. They use information technology more, are generally less patient and the consumer group most likely to demand instant gratification from supplier.
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NOTE-COMPANY SHOULD THINK AT THIS POINT

How much customer is loyal for their company?
yes no
10%
90%
Only 10% customers want to buy their next car from same company.
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COMPARATIVE STUDY OF AUTOMOBILE INDUSTRY(CAR)
(QUESTIONNAIRE FOR LOCAL MECHANICS)

WORKSHOP NAME- Mechanic Name-. Qualification.. Age-. Add. Contact. NOTE- Please tick all applicable option & fill the required
information.
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1. Did you get any training for your job? (A) Yes ] 2. From where did you get your training? 3. Which type of vehicles come frequently to your workshop for Repairing? (1) Two wheeler (C) Four wheeler [ [ ] ] (B) Three wheeler (D) others [ [ ] ] ] ] ] ] [ ] (B) No [
4. What type of services do you provide? (A) Cleaning [ ] (B) Parts repair/replacement [ (C) Denting/ Painting [ ] (E) others 5. How many vehicle come for repair per day approximately? (A) 0-5 (C) 10-20 [ [ ] ] (B) 5-10 (D) More then 20 [ [ [
6. How many vehicle come to you for replacement of automobile parts in a month? (A) 0-20 (C)More than 60 [ [ ] ] (B) 20-40 (D) More then 60.. [ [ ] ]
7.Does your customer suggest you to buy specific local brand of Automobile Products? (A)Yes [ ] (B) No [ ]
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8. Do you use used parts if automobile part is not available? (A) Yes [ ] (B) No [ ]
9. Does your dealer give replacement for Automobile parts? (A) Yes [ ] (B) No [ ]
10.What are the factors that influence for buying various local brand? (A)Price (C)Quality [ [ ] ] (B) After sales & services (D) Design [ ] (E) Safety [ [ ] ] ]
(F)Work efficiency [ ] (G) Advertisement [ 11. Any suggestion to your customer
] (H) Others [
.. ..
Thanks for your time!

Signature
Date.
/2011
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(QUESTIONNAIRE FOR VENDORS )

NAME OF ENTERPRISE-. NAME- . DESIGNATION- . ADD CONTACT E-MAIL ID
NOTE- Please tick all applicable option & fill the required information.
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1. Name of the models in your showroom (A) (B) (C) (D) (E) (F) 2. Price range.. From Rs .. to Rs. 3. Which one is the largest selling model? .. 4. Under which price range this model falls? Rsto Rs.. 5. Why is the customer choosing this one:(A) Price (C) Feature [ [ ] ] (B) Look (D) Others [ [ ] ]
6. Type of fuel used in this model is .. (A) Diesel (C) LPG [ [ ] ] (B) Petrol (D) Others [ [ ] ]
7. What do want to see in a salesman for selection? (A) Qualification (C) Presentable [ [ ] (B) Communication Skill ] (D) Others .. [ [ ] ]
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8. How many free services do you provide after sale? 9. Do you think local channel increases sale? (A) YES [ ] (B) NO [ ]
10. Which mode of advertisement is best. (A) Print media (C) Outdoors [ [ ] ] (B) Electronic media (D) others [ [ ] ]
11. Do you think that brand endorsement through celebrity increases sales? (A) Yes [ ] (B) No [ ]
12. Do you provide any safety instruction to your customers (if yes please specify)? (A) Yes [ ] (B) No [ ]
() 13. Are test driving facilities available in Varanasi? (A) Yes [ ] (B) No [ ]
14. Do you have tie-ups with any financial institution to offer financing facilities to your customers? (A) Yourself [ ] (B) Others [ ] (C) Both [ ]
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15. What % age of total amount is financed by you/Others? (A) You [.. %] (B) Others [.. %]
16. If products are not available then how much time will you take for making that product available? (A) (B) 0-10 20-40 [ [ ] (B) 10-20 [ ] ] (D) more then 40.. [ ]
17 . Approximate number of cars sold in the year 2010? 18. Do you think rise in the prices of fuel affects the sale of four Wheelers? (A)Yes [ ] (B) No [ ]
19. Which one is most in demand? (A) Petrol car 20. Your major competitor. 21. Any suggestion to customer? [ ] (B) Diesel car [ ]
. Thanks for your time! Signature

DATE- / /2011
Page 85
(QUESTIONNAIRE FOR LOCAL MECHANICS) WORKSHOP NAME- Mechanic Name- Qualification-.. Age-.. Add-. Contact- NOTE- Please tick all applicable option & fill the required
information.
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1. Did you get any training for your job? (A) Yes [ ] (B) No [ ]
2. From where did you get your training? . 3. Which type of vehicles come frequently to your workshop for Repairing? (1) Two wheeler (C) Four wheeler [ [ ] ] (B) Three wheeler (D) others [ [ ] [ [ [ ] ] ] ] ]
4. What type of services do you provide? (A) Cleaning [ ] (B) Parts repair/replacement [ (C) Denting/ Painting [ ] (E) others 5. How many vehicle come for repair per day approximately? (A) 0-5 (C) 10-20 [ [ ] ] (B) 5-10 (D) More then 20
6. How many vehicle come to you for replacement of automobile parts in a month? (A) 0-20 (C)More than 60 [ [ ] ] (B) 20-40 (D) More then 60.. [ [ ] ]
7.Does your customer suggest you to buy specific local brand of Automobile Products? (A)Yes [ ] (B) No [ ]
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8. Do you use used parts if automobile part is not available? (A) Yes [ ] (B) No [ ]
9. Does your dealer give replacement for Automobile parts? (A) Yes [ ] (B) No [ ]
10.What are the factors that influence for buying various local brand? (A)Price (C)Quality [ ] [ ] (B) After sales & services [ ] (E) Safety [ [ ] ] ]
(D) Design
(F)Work efficiency [ ] (G) Advertisement [ 11. Any suggestion to your customer
] (H) Others [
Thanks for your time!

Signature
Date.
/2011
Page 88
BIBILIOGRAPHY
Magazines, books Retrieved From: o o o o o www.google.com www.hyundai.com www.marutiudyog.com www.yahoo.com www.wikipedia.com
Page 89

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INTERNATIONL MANAGEMENT ACADEMY,VARANASI

Limitations....75 Suggestions...76 Conclusion....77-78 Annexure.....79-89 Bibliography....90

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(Cugnot's steam wagon, the second (1771) version)

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INTERNATIONL MANAGEMENT ACADEMY,VARANASI

Internal combustion engines

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INTERNATIONL MANAGEMENT ACADEMY,VARANASI

The Selden Road-Engine

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The first automobile in Japan, a French Panhard-Levassor, in 1898

INTERNATIONL MANAGEMENT ACADEMY,VARANASI

INTERNATIONL MANAGEMENT ACADEMY,VARANASI

Brass or Edwardian era

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INTERNATIONL MANAGEMENT ACADEMY,VARANASI

Some examples of cars of the period included

INTERNATIONL MANAGEMENT ACADEMY,VARANASI

INTERNATIONL MANAGEMENT ACADEMY,VARANASI

INTERNATIONL MANAGEMENT ACADEMY,VARANASI

Lineup of Ford Model As

INTERNATIONL MANAGEMENT ACADEMY,VARANASI

INTERNATIONL MANAGEMENT ACADEMY,VARANASI

1953 Morris Minor Series II

Jaguar E-type coupe

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LAKHTAKIYA CAR (NANO)

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Automobile Industry in India

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Supply Chain of Automobile Industry

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INTERNATIONL MANAGEMENT ACADEMY,VARANASI

Top Car Manufacturing Companies

Car Models 2010

Hyundai Motors India Ltd

Volkswagen Tata Motors

Skoda Auto India Private Ltd

Ford India Ltd.

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Car by price range

Rs. 3-5 Lakhs

Rs. 5-10 Lakhs

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Rs. 10-15 Lakhs

Rs. 15-30 Lakh

Rs. 30-90 Lakhs

Above Rs. 1 Crore

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Most Popular New Cars in India by Range

Entry level (Tata Nano)

Economy Pact (Chevrolet Beat)

Compact (Fiat Punto)

Entry level Sedan (Tata Manza)

Compact Sedan (Fiat Linea)

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MPV (Maruti Eeco)

SUV (Mahindra Scorpio Hawk)