CHAPTER 1 THE PROBLEM AND ITS SCOPE INTRODUCTION Rationale of the Study A resort is a place used for relaxation

or recreation so people tend to seek for it during holidays or vacations. Generally, a resort is run by a single company, which attempts to provide for all or most of a vacationer's wants while staying there, such as such as food, drink, lodging, sports, entertainment, and shopping. There are three kinds of management involved with resorts: Front-of-House Management, Heart-of-House Management I, and Heart-ofHouse Management II. Heart-of-House Management refers to managing the resort areas that support front-of-house operations. This type of management deals with the physical plant, ground, energy, accounting, and purchasing functions of a resort hotel . These support areas is critical to the successful operation of a resort hotel, but great care is taken to keep the guests from seeing this aspect of the facility to ensure higher levels of guest satisfaction. The way to Punta Engao, Lapu-Lapu has its share of problems in tourism industry. Although the number of tourists visiting the country has increased every year, accommodations for hospitality industry has never stopped developing and growing. Tourism and Hospitality is a major service industry and the key for business is to ensure repeat custom, consumer loyalty and profitable, long term business survival to focus on the unique customer bases. This study, has determined us to make our service unique for tourist. The growth of this proposed sector is evident as to the tourists who rarely spend money, those who want to get away for a relaxing break with all the trimming, one who wants to experience
1

a wide range of sceneries or culture, some religious and educational institutions that are engaged in varied activities like seminars that require the use of accommodation facilities we have. In fact, hotels and pension houses are rendering function rooms for social, religious, and academic gatherings. Lapu-Lapu City has been the places were hotels or resorts are mostly located due to its beautiful ambiance where we can develop any accommodations chosen to be visited by tourist or local people. This place is the most preferred by people to chill, relax and to stay for a little while in a hotel or resort because it is far from the heart of Cebu Citys pollutions and problems. However, one constraint is the competitors in the site to develop this proposed resort. As for this study, we are trying to focus on the things that make tourists attracted and make them the firsthand purpose of the study is to give more accommodations for tourists and locals who want to loosen all the pressures or stress. As we all know, a lot of people are travelling to and fro and many foreigners are migrating in the Philippines so we demand more places for them to be accommodated. There are things that need to be given attention especially those potential problems the competitors around the site, but through the facilities planned, we have come up with some unique recreational activities that give attraction to people and the high quality service that will exceed customers expectations for products, the nature of services they receive and personal interaction during the delivery to create profit for the organization. Function of Resorts and other accommodation facilities A resort is sometimes called a destination resort. This is a common usage when the facility provides food, drink, lodging, sports, entertainment, and shopping within the facility so that customers have no need to leave the facility once they arrive. Theoretical Background
2

The Product Life Cycle (PLC) Theory proposes that most products progress through various stages of development. Example is the Vacuum Cleaner. Many will not last long as the vacuum cleaner because they become superseded by new innovation and products, such as happened with the Typewriter, and VHS. The First Stage is the Introduction of a new product, either a complete resort or a new attraction within it, bringing it to the attention of the public and in particular and in intended target markets. The Second Stage is the trial of the new product, which is usually undertaken by the more adventurous and inquisitive members of the society. It is upon their recommendation that others really notice the new product and begin to try it out. The Third Stage is the adoption phase and represents whether a product will be successful or not, because it is only at this stage that sufficient business volume will be generated to cover initial development costs. The Fourth Stage is a saturation of the market, meaning that in some cases one sale or experience is enough for most people (movie or bungee jump) or in other cases one purchase satisfies for many years (house, university degree). The Fifth Stage is represents a decline in production, as the market now depends on replacement (repeat visit) or the arrival of new consumers via new household group (new international markets). (Peter Murphy, 2008:38) Resorts are either destination resort or nondestination resorts. The difference depends on how far the resort is from its primary market; how visitors reach the resort; and the patterns of stay-how many times a guest visits, how long the stay is, and the quality of the setting.
3

Destination resort tends to be at least several hundred miles from the market. Visitors tend to fly rather than drive there and visit once a year for one to two weeks. Further, the resorts are located at places attractive enough to entice people to travel large distances to get there. Nondestination resorts tend to be within a two to three-hour drive of the primary market. Guest arrives by car, visit more frequently, and stay three to four days each time. As a result, destination resorts have higher ratio of hotel rooms to second homes than do regional resorts. (Robert Christie Mill, 2008:8-9)

The approach to tropical resort design presented in this plan is an environment-friendly one. It draws a picture of an eco-resort in the tropics which offers a tropical experience to visitors. Such as a resort makes only a minimal impact on the environment without compromising guests comfort and safety. It can also be an economically viable alternative to typical air-conditioned structures. The eco-resort has to draw on and blend with the local natural and cultural environments by employing principles of Environmentally Sustainable Design (ESD). It must minimize use of energy inputs are required, it should utilize the renewable resources of sun, water and wind. It also has to make minimal impact on the environment by limiting waste, emissions, pollution and other undesirable effects of its operation. In every board terms, the impact that the resort will make on the environment can be derived from solutions adopted for: energy and water supply, discharge of waste and emissions, construction technology and materials used in buildings and infrastructure and direct human impacts through daily activities on the site. (http://books.google.com.ph/books? id=p4C74ENPDcYC&printsec=frontcover&
4

dq=resort+planning&hl=tl&ei=hsg2TYqrFMjwrQersZ36Ag&sa=X&oi=book_result&ct=result&r esnum=3&ved=0CDIQ6AEwAg#v=onepage&q=resort%20planning&f=false)

THE PROBLEM

Statement of the Problem:

This study determines the feasibility of establishing a resort, Tsunami Beach Resort, located in Punta Engao, Lapu-Lapu City. This study aimed to:

1.) Reduce the training costs. 2.) Determine the feasibility of the project in terms of the following aspects: a. Marketing. b. Technical. c. Financial. d. Organization and Management; and e. Socio-Economic. 3.) Find an alternative solution against weather conditions that can affect our recreation services. 4.) Improve our sales and services against other competitors. 5.) Propose a Business Implementation Program.

Significance of the Study This study can help us students know how to plan and make our own business. It is significant because it gives us the ideas on how to plan and organize our own company. We can learn about the thing that has to be done in putting up a business like the Tsunami Beach Resort. This field of study might be difficult to make a study but if we try to make it, we will have the thought and ideas as to what will be the best things to do.

This study is useful as of our present time today. Many people love or like to spend vacations, and aside from that they consider vacation as a good thing for their health and are one of the compelling reasons to pamper self. For a brief moment, it can escape them from the time pressures of the modern era and rediscover the joy of a less regulated lifestyle. This study will encourage and motivate people to travel and have a vacation on a resort because we are more likely unwind, relax, and put anticipated threats out of our minds. An example for this will be; taking time away from work is no longer viewed as a luxury, but a necessity for stress management and good mental health. It will also serve as basis in the study of developing the areas particular to beach resorts improve peoples attraction and is more likely to experience to find if it can give satisfaction to their wants, needs, and demands and indulge the things that was developed. This study can help boost the proposed beach resort to develop an effective and efficient way in managing things decently and in order especially in related to organizing activities. Through this study, students will become aware of how things should be done or manage things properly. On how things work in the hospitality industry, in dealing guests with their needs, wants, and demands to satisfy them. Aside from that this will help in future proposals for things to be developed in particular areas. The results of this study will provide some insights and information on how they know their study was really focusing to the guests satisfaction giving them the best quality of our management. RESEARCH METHODOLOGY

Research Environment

The Tsunami Beach Resort is located in Punta Engao, Lapu-Lapu City just 7 kilometers away from Mactan Domestic-International Airport.

Illustration 1 Map of Mactan Island

Research Respondents The respondents of the study will help the researchers get information about the operation of Tsunami Beach Resort in Mactan Island. These respondents are the
8

Students, Tourists, Visitors, Local Citizens and other people who love to travel and spend their time in resorts.

Slovens Formula: n= Given: n= sample size N= total population = 58 e= margin for error = (0.05) Solution: n= N 1+ N (e) 58 1+58(0.05) 58 1+58(0.0025) 58 1.145 50 N 1+ N (e)

n=

n=

n=

n=

Research Instrument

A descriptive analysis is designed to measure feasibility for the market establishment of Tsunami Beach Resort. Questionnaires were used to examine if the
9

study is feasible. These served as an overview of the next phase for the continuous development of Tsunami Beach Resort. The questionnaires would show profitability, marketability and an opportunity of the studied service. Research Procedure

Gathering of Data. The study utilized questionnaires which were given to 50 respondents and they were asked to answer the set of questions prepared by the researchers and gathered information from the respondents. The researchers then tallied all the necessary data and made a table out of the information gathered. Treatment of Data. This business research focuses on the feasibility study that requires certain facts and data. In order to get statistical data, the researchers distributed questionnaires to conduct a research why the researchers study this and would be able to know the good quality of food, accommodation and other services. The researchers have to survey the people to know the strategic ways of this business and what is really important of this kind of study. Parameters like age, occupation, income, educational attainment and geographical location would be needed in order to know who and where the target market is.

DEFINITION OF TERMS Resort - is a place for holidaying or vacationing. A resort can commonly refer to two specific but similar places: towns in which tourism or vacationing is a major part of the local activity but are usually not run by a single company (for example Aspen,
10

Colorado) and vacation centers, usually run by a single company, which attempt to provide for all or most of a vacationer's wants while staying there (for example Walt Disney World Resort). At a minimum, most inclusive resorts include lodging and scenic views; many also include unlimited food, drink and entertainment as well.

Tsunami -a very large ocean wave caused by an underwater earthquake or volcanic eruption Thai massage- this massage originated in India over 2500 years ago. The theoretical basis for this style of bodywork is the existence of the energy body which includes 72,00 sen or energy lines through which life force flows. Through compressions, pressure on specific points and stretches to release blockages, a free flow of energy is restored. Thai massage is performed on a futon over clothing. No oil or lotion is used. This is one of the world's oldest healing modalities. It is a blend of massage, acupressure, energy work, and gentle yoga stretches. Benefits from a session may include: releasing tight joints, stretching muscles, increasing range of motion, and reducing stress. Procurement- can be defined as the purchase of merchandise or services at the optimum possible total cost in the correct amount and quality. Elite Guest - a group or class of persons or a member of such a group or class, enjoying superior intellectual, social, or economic status Recreation- refreshment of one's mind or body after work through activity that amuses or stimulates
11

Kayaking- an Inuit or Eskimo boat consisting of a light wooden frame covered with watertight skins except for a single or double opening in the centre, and propelled by a double-bladed paddle. Ranks- a relative position in a society. -An official position or grade: -A relative position or degree of value in a graded group or high or eminent station or position Radical- relating to or characteristic of the basic or inherent constitution of a person or thing. Motor sports- are the group of sports which primarily involve the use of motorized vehicles, whether for racing or non-racing competition. Motorsport refers to motorcycle racing specifically and includes off-road racing such as motocross and MotoGP. Trimming- a decorative accessory or additional item Filter- any substance, as cloth, paper, porous porcelain, or a layer of charcoal or sand, through which liquid or gas is passed to remove suspended impurities or to recover solids. Safety mediums- a means or instrumentality for storing or communicating information. CHAPTER 2 PRESENTATION, INTERPRETATION, ANALYSIS OF DATA This chapter presents the tabulated responses of 50 respondents according to their preferences, wants, need and demands.
12

Table 1 Respondents Preferred Type of Room Type of Room Standard Room Deluxe Room Suite Room Rank 3 2 1 Frequency 6 13 31

Total 50 Table 1 show that most respondents wanted to stay in a suite room. Sixty-two percent of them accounted the suite room as the most preferred type. This is an indication that people wanted to experience the most luxurious room available even without knowing the cost/price. Table 2 Respondents Preferred Facilities Facilities Rank Frequency Percentage (%) Tsunami Pool 4 4 8 Restaurant or Snack Bars 3 9 18 Room-to-Rest 2 11 22 Recreational Beach Area 1 26 52 (Jet ski, Parasailing) Total 50 100 Table 2 shows that respondents primarily prefer to look into recreational facilities. Although they preferred the most luxurious room type, the rooms itself only come second on the list of preferred facilities. It was surprising that the supposed main attraction, which is the Tsunami Pool, chosen as the least preferred. Table 3 Respondents would like to receive during their stay Welcoming Gift Complimentary Juice Drink ( Four Seasons) Bouquet of Flowers ( Holland Tulips, Roses) Filipino Food Delicacy Rank 4 3 1 Frequency 8 9 18 Percentage (%) 16 18 36
13

(Suman, Bibingka) Free use of Sauna for 1 hour

15

30

Total 50 100 Table 3 shows that a number of people in a population wanted to receive Filipino Delicacy during their stay as a complimentary add-on. With 18 participants opting to be given the delicacy, it ranked first among the other items. Typical love for local food was manifested. In addition, respondents were inclined to take the opportunity of experiencing something unordinary such as sauna. Table 4 Respondents Preferred Breakfast Kinds of Breakfast American Breakfast Continental Breakfast Filipino Breakfast Others Rank 2 3 1 Frequency 19 10 21 Percentage (%) 38 20 42

Total 50 100 Table 4 shows that a number of people preferred to have Filipino food for breakfast instead of the American and the Continental breakfast. Forty-two percent of the respondents of the respondents chose Filipino breakfast, thirty-eight percent preferred American breakfasts and the remaining twenty percent wanted Continental breakfast. It was evident that because respondents are Filipinos, Filipino breakfast made it as the top on the list. Table 5 Respondents would like to receive on their fourth time visit Freebies Rank Frequency Percentage (%)

14

Gift Certificate Free membership card 1 night free stay Planner

3 2 1 4

6 16 27 1

12 32 54 2

Total 50 100 Table 5 shows that a number of people wanted to receive a free one-night stay during their fourth time of visit and gaining a frequency of 27 votes and 54% votes. This means that people are after the practicality of saving money by choosing the best offer.

Table 6 Time for Candle Light Dinner Time 6 pm 7 pm 8 pm 9 pm Total Rank 4 1 3 2 Frequency 6 25 8 11 50 Percentage (%) 12 50 16 22 100

Table 6 shows that a number of people in a population preferred to have their candle light dinner at 7pm in the evening with the frequency of 25 and 50% votes that rank number 1. It means that people like to have their candle light in the when the sunset in.

Table 7 Respondents Preferred Drinks Kind of Drinks Rank Frequency Percentage (%)
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Fruit Juice (Mango, Orange, 1 26 52 Pineapple, Apple) Cocktail Drinks ( Pia 2 16 32 Colada, Margarita) Tea ( Traditional, Flavored, 4 1 2 Classic) Coffee ( Brewed, Caf 3 7 14 Americano, Espresso) Total 50 100 Table 7 shows that a number of people in a population preferred to receive a complementary Fruit Juice with a vote form 26 people and 52% in total votes that rank number 1. This means that people chose to be healthier.

Table 8 Number of Discount Percentage a Respondent would like to have Discount Percentage 3 % for 2 days 5 % for 2 days 8 % for 5 days 10 % for 7 days Rank 3 1 4 2 Frequency 2 36 1 11 Percentage (%) 4 72 2 22

Total 50 100 Table 8 shows that a number of people would like to have discounts of 5% for only 2 days with 36 votes from the respondents and gaining 72% total and ranking number 1. This means that they like to get discounts in a certain number of time.

Table 9 Respondents Preferred to avail on the month of December Special Freebies Rank Frequency Percentage (%)
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Special gift pack from 2 20 40 Tsunami Beach Resort Bonus points in membership 3 3 6 card (for members only) Free lunch coupon in 1 27 54 Tsunami Beach Resort Restaurant Total 50 100 Table 9 shows that a number of people preferred to get a free lunch coupon in the month of December that rank number 1 and have 27 votes from the respondents and 54% in total. It means that people really like to spend their holiday with free foods and drinks.

Table 10 Respondents Preferred Extra Amenities Extra Amenities Have a PC inside the room for privacy Computers are located in a specific place/ area of the resort Others Rank 1 3 2 Frequency 37 5 8 Percentage (%) 74 10 16

Total 50 100 Table 10 shows that a number of people preferred to have a PC inside their room and gaining 37 votes and 74% in total that rank number 1. This means that people nowadays are into computer for extra luxury.

Table 11 Respondents Preferred Mode of Payment Mode of Payment Rank Frequency Percentage (%)
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Credit Card Company Incentives Cash Cheque

2 4 1 3

17 1 27 5

34 2 54 10

Total 50 100 Table 11 shows that people preferred to pay through Cash that rank number 1 and gaining 27 votes from the respondents and 54% in total. This means that Cash is still convenient and easy to use as a Mode of Payment.

Table 12 Respondents Preferred Season of Staying in our Resort Season Lenten Season Summer Yuletide Season Uncertain Dates Rank 4 1 3 2 Frequency 1 41 2 6 Percentage (%) 2 82 4 12

Total 50 100 Table 12 shows that people preferred to stay in our Resort at Summer Season with 41 casted votes from the respondents and 82% in total. This means that people really want to celebrate their vocation stay during summer.

Table 13 Respondents Preferred Process of Reservation Booking Reservation Rank Frequency Percentage (%)
18

Online Reservation Walk-in Reservation Through phone call reservation Others

1 3 2 4

32 3 15 0

64 6 30 0

Total 50 100 Table 13 shows that people preferred to process their reservation through Online with 32 casted votes and gaining number 1 rank with 64% in total. It means that people want to book online because its convenient, fast and they will be ensured to have a room.

Table 14 Respondents Preferred Transportation Transportation Rank Frequency Percentage (%) Shuttle Bus to/from airport for 2 16 32 free when booking was made Private car for picking up you 1 33 66 to/from airport but with payment Use airport taxi 3 1 2 Total 50 100 Table 14 shows that people preferred private car transportation from/to Airport to/from our resort with 33 votes and 66% in total that ranks number 1. This means that people want to be escorted by a private car because it has privacy and convenient.

Table 15 Respondents Preferred Service during Special Events (wedding, birthdays, debut) Types of Service Rank Frequency Percentage (%)
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Table Dhte A la Carte Others Total

2 1 3

22 26 2 50

44 52 4 100

Table 15 shows that people preferred to have their special occasion in an A la Carte food setting with 52% total and 26 votes gaining a number 1 rank. This means that A la Carte is very attractive to the guest because it is convenient and hassle-free.

CHAPTER 3 MARKETING STUDY

20

This chapter presents the description, pricing, and promotion of our services that are offered. This is the list of our competitors around our site, market demand and sales strategy. Table 16 Service Description Name of Service Accommodation Laundry/ Dry Cleaning Dining Facilities Guests Banquet/function rooms, GO's, Celebrants Business Center, business Massage/Spa Souvenir/gift/convenience shop Pool Bar Foreign Exchange Currency Wifi Access Parking Facilities Concierge Uses of Service Major user of the Service a temporary residence of a Stay in Guest guest who wishes to stay in the resort for guests who wish to wash Stay in Guest their clothes and clean Guest can enjoy our foods in Walk-ins and stay in our restaurant for wedding, birthdays, theme For NGO's, Group of people parties, team building, congress, seminars, conference and other events for business operation, For negotiation and guest in photocopy, facsimile machine other, transactions and others (businessmen) to relieve stress and Guests, ages 18 above relaxation for personal needs of the Stay in guest and walk ins, guest, fashion accessories, children, adults and others beach wears for non-alcoholic and alcoholic beverages to convert foreign bills into peso business and social communication for guest to park their vehicles Restaurant reservations, arranging for spa services, recommending night life hot spots, booking transportation (limousines, airplanes, boats, etc.), procurement of tickets to special events and assistance for various Guest age 18 yrs and above Foreign Guests (USD, EUR, GBP, JPY, CAD, AUD) Guests with laptop, phone and cell phone with wifi access Guests with vehicle stay in Guests

21

arrangements and tours to local attractions. Water Sports Adventure Man made wave pool, surfing, Scuba diving, snorkeling, Island Hopping, Fish Feeding for recreation, fun and adventure for recreation, fun and adventure adventurous guests adventurous guests

Table 16 shows different types of facilities in our hotel and their services that cater the needs of the guests.

Table 17 Service Pricing Services Accommodation * Standard * Deluxe * Suite Prices Php 5,500 Php 8,500 Php 10,500
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Laundry/ Dry Cleaning

* Wash, dry, fold * Wash, dry, press * Dry cleaning -minimum charge * Press only * Drying only

Php 23/kilo Php 46/kilo Php 100 Php 15/kilo Php 15/kilo (dry weight) Php 12,000 Php 30,000 Php 105,000 Php 20.00 Php 350/ hour Php 30/hour Php 90 half hour, Php 150 1hour Php 60 half hour, Php120 1hour Php 190 / hour Php 160 1 hour Php 160 1 hour Php 80-450 Php 20-1,000 Php 100/ shot Php 120 Php 120 Php 43 Php 43.43 Php 250

Dining Facilities * Complete Dining Set (20 pax) Banquet/function rooms * Function Rooms for 100 pax * Grand Convention 800 pax Business Center * Printing * Meeting Room * Internet Massage/Spa * Body Massage * Foot Massage * Sauna Room * Swedish Massage * Thai Massage Souvenir/gift/convenience * Gift Items *Convenience Pool Bar * Liquor Drinks * Cocktails * Food items Foreign Exchange Currency *USD *Canadian Dollar Wifi Access

23

Parking Facilities * 1 hour * 2 5 hours Concierge * Shuttle * Luggage Deposit Water Sports Adventure * Man made wave pool * surfing, * Scuba diving * snorkeling * Island Hopping * Fish Feeding Restaurant *A la Carte

Php 25 Php 75 Php 500 Php 100 Php 80/person for outside guest Php 150 Php 2,500 Php 150 Php 4,500 Big boat, Php 2,500 Small boat Php50 Wine Php 90/glass Pizza 25 Php 2,278.12 Adobo Php 150 Carbonara Php 120 Desserts Php 90 Soups Php 60 Rice Php 55.22 Wine Php 1,923.89/bottle Fruit Juices Php 90/glass Adobo Php 180 Carbonara Php 150 Desserts Php 150 Soups Php 60 Rice Php 40

*Table d hote

Table 17 shows the different prices of our product and services.

Table 18 24

Service Promotion Advertisement Details Book now and avail 10 percent discount in all rooms* and 10 percent discount in recreation services** *Standard, Deluxe, Suite Rooms. **Jetski, Speed boat, Parasailing, Kayaking, Scuba Diving. ***Food is not included Stay for 5 consecutive nights and get FREE** room* on the 6th day Website *Suite Rooms only Php 10,500 *Other Promos and Discounts does not apply **Food, Spa, Recreation is not included. Apply and Register our Tsunami Membro! Flyers 10% off for one night stay only (check in time 2:00pm-check out time 12:00noon). For minimum of two nights stay, get 15% discount on the first night with free Filipino breakfast and get 20% discount on the succeeding nights with free breakfast. Holiday Fever! 20% Off in all rooms from May 1 to May 30, 2011 *Other Promos and Discounts does not apply **Food, Spa, Recreation is not included. Holiday Blowout! 20% Off in all Packages from July 1 to July 30, 2011 Media (Radio) *Wedding, Baptism, Birthday, Company Celebration, Group Celebration, Reunion Avail 20% Discounts on all Recreation Services and Facilities when you book from June 1 to June 15, 2011. *Food, Spa and other promotions are not included.

Media (Television)

Travel Agencies

DOT

Table 19 Office Location Guidelines

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Guidelines Market Raw Materials Urban Areas Available

Specification International & Local Tourists Freedom/Taboan Market GT Express (from SM- PUSOKPUNTA ENGANO) Free shuttle from PUNTA ENGANO to the RESORT 4-Year College Graduate 2-Year Vocational Graduate MECO MCWD Punta Engano, Mactan, Lapu-lapu City, Cebu Owned Property Land

Transportation

Accessible Route

Labor

Skilled Professional/ Unprofessional Source of Water and Electricity Urban Area Punta Engao, Mactan, Lapu-lapu City, Cebu

Utilities Community Site

Table 20 List of Competitors Competitor Offers

26

Shangri-La Mactan Resort and Spa

They have great services & facilities and offer comprehensive range of services. Water Motorsports and Non-motorized vehicles for their recreation. Scuba Diving, Snorkeling and Parasailing. Refreshing Environment. Great pools Wide Golf Club Panoramic View of the Mactan Channel

Business Centre

They provide all-kinds of equipments for businesses and have many conference rooms. WiFi is absolutely free for both guest and visitors. Water Sport both Motorized and Nonmotorized. Privileges for Elite Guests or Businessmen. Water Sports (motorized and non-motorized) and its cheaper than the other hotels yet very elegant. Free WiFi in the lobby. Panoramic View of the Mactan Channel. Perfect for groups discounts. State-of-the-art Steam Room. Water Sports (motorized & non-motorized) Parasailing and Scuba Diving Popular for their unique Pink color. Free WiFi in some Rooms. Panoramic View of the Mactan Channel. Tallest Hotel in Mactan Island.

Be Resort

Hilton

Table 21 Market Demand Gender Occupation Salary Female, Male, Homosexual Student, Businessmen, Professional, Tourists Php 10,000 (students) Php 27

Age Religion

50,000 (businessmen) Php 50,000 (Tourists) Children 1-12, Teenager 13-17, Adult 18-64, Senior Citizen 65+ Catholic, Non-Catholic, Muslim, others

Table 22 Sales Strategy Name of Strategy Details Inclusions

28

Book now and avail 10 percent discount in all rooms* and 10 percent discount in recreation services**

Promo Dates: Feb 5-27, 2001 A Senior Citizen and Student discount does not apply. *Standard, Deluxe, Suite Kids 5 years and below are Rooms. free*** **Jetski, Speed boat, Standard Room: Php 5,500 Parasailing, Kayaking, Scuba Deluxe Room: Php 8,500 Diving. Suite Room: Php 10,500 ***Food is not included *Suite Rooms only Promo Period: March 1-15, Php 10,500 2011 *Other Promos and Discounts Stay between August 1 to does not apply Sept 1, 2011 **Food, Spa, Recreation is not included. 10% off for one night stay To join you have register and only (check in time 2:00pmfill up Customer Profile for the check out time 12:00noon). membership card worth For minimum of two nights P3,000.00 only good for the stay, get 15% discount on the date that you register until 2 first night with free Filipino years and with annual fee of breakfast and get 20% P800. discount on the succeeding nights with free breakfast.

Stay for 5 consecutive nights and get FREE** room* on the 6th day

Apply and Register our Tsunami Membro!

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Market Demand: Projected Sales 14,500000

Revenue: Food Sales 397,600 16,402,400

Computation: Cheapest Food 55.22 x 20 customers 55.22 x 30 days 55.33 x 12 months Expensive Food 2,278.11 x 20 customers 2,278.11 x 30 days 2,278.11 x 12 months Beverage Sales 648,000 13,852,000 Cheapest Beverage 90 x 20 customers 90 x 30 days 90 x 12 months Expensive Beverage 1,923.89 x 20 customers 1,923.89 x 30 days 1,923.89 x 12 months

Projected Market Demand is at total of 40 customers in a day where 20 customers is buying expensive items and the other 20 is buying the cheapest food items.

Market Demand: Cost of Sale

30

1) Cost of Sales

Food Sales:

288,000 144,000 8,640,000 4,320,000

=2 =2 = 2.67

Food Cost:

4 1.5 648,000 324,000 7,056,000 3,528,000

Beverage Sales:

=2 =2

2) Advertising Expense: 1,500 x 12 = 18,000

Market Cost of Sale is where the summation of revenue in a year prior to Food, Beverage and Advertising.

31

CHAPTER 4 TECHNICAL STUDY This chapter presents the prices, brands and quality of the equipment that we are going to use. It also presents the uses and for which department the equipment will be used.

Table 23 Machinery and Equipment - Cost Kitchen Area: Equipments Knives Cutting Board Can Opener Pots & Pans Baking Trays Colander Frying Pan Wire Whisks Egg Beater Spatulas Vegetable Peeler Rolling Pin Corkscrew Tongs Ladles Brand J.A Henkel Laurel Woods HIC HIC Emeriltray (6pcs.) HIC HIC All Clad All Clad All Clad All Clad All Clad All Clad All Clad All Clad Price Php130.00 Php175.00 Php380.00 Php260.00 Php65.00 Php110.00 Php45.00 Php370.00 Php1,500.00 Php110.00 Php330.00 Php500.00 Php600.00 Php230.00 Php160.00 Quantity 30 20 10 10 20 20 15 10 10 20 10 10 10 10 10 Capacity As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged
32

Spoodles Skimmers Glasses Dining Plates Spoons (dining spoon, soup spoon, teaspoon) Forks (dining fork, serving fork) Knives Food Trays Cheese Graters Scales Ice Cream Scoops Measuring Spoons Pepper Mills Pizza Peels Roast Pan Stock Pots Fry Baskets Oven Stainless Fry Pot Bread Slicer Heat Lamp Bulb Warmers Dough Kneader

All Clad All Clad Anhson Lenox J.A Henkel

Php210.00 Php190.00 Php180.00 Php250.00 Php45.00

10 10 200 200 200

As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged 8-10hrs a day As Long as not Damaged As Long as not Damaged 8-10hrs a day 8-10hrs a day As Long as not Damaged
33

J.A Henkel J.A Henkel Rikon Rikon Rikon Rikon Rikon Rikon Rikon Rikon Rikon Rikon LG Standard La Germania Kershaw Kershaw Kershaw

Php45.00 Php160.00 Php67.00 Php200.00 Php260.00 Php104.00 Php775.00 Php280.00 Php300.00 Php390.00 Php380.00 Php230.00 Php7,500.00 Php1,250.00 Php4, 600 Php900.00 Php700.00 Php4,500

200 200 50 40 30 30 30 20 20 20 20 20 10 20 10 10 10 20

Vegetable Cutter Potato Peeler Meat Grinder Oil Extractor Sandwich Maker Deep Fryer Bread Maker Toaster Electric Kettle Warming Tray Buffet & Table Top Service Buffet- Server Warming Trays Solid-door Freezer Deli-pizza Preparation Table Walk-in refrigerator

Kershaw Kershaw Kershaw Kershaw Standard Hanabishi Standard LG LG Broil King Cucina Pro Cucina Pro Wolf Wolf Wolf

Php3,000 Php2,600 Php6,000 Php5,700 Php4,450.00 Php6,350.00 Php6,400.00 Php4,750.00 Php1,650.00 Php1,500.00 Php820.00 Php530.00 90,000 70,000 Php90,000

20 20 8 3 6 10 10 10 30 5 15 10 8 10 10

As Long as not Damaged As Long as not Damaged As Long as not Damaged 24hrs a day As Long as not Damaged As Long as not Damaged As Long as not Damaged 8-10hrs a day 8-10hrs a day As Long as not Damaged As Long as not Damaged As Long as not Damaged 24hrs a day As Long as not Damaged 24hrs a day

Restaurant: Equipments Water Goblets Brand Calphalon Price Php70.00 Quantity 200 Capacity As long as not
34

Rock Glass Wine Glass (white & red wine) Highball Glass Cups and Saucer Stainless Tables Bar Sinks Wall Shelves Bar Service Racks Hand Soap Dispenser Hand Towel Dispenser Cup Dispenser Insulated Dispenser Wine Bucket Utility Tong Ice Chest Ice Cady Ice Machine Dish Machine Espresso Machine Blender Soft drink Dispenser

Calphalon Calphalon Lenox Calphalon Blanco Blanco Blanco Blanco B. Hacker B. Hacker Blanco Blanco Blanco Blanco Blanco Blanco LG LG Saeco Standard LG

Php90.00 Php120.00 Php90.00 Php40.00 Php380.00 Php2,545.00 Php7,000.00 Php15,000.00 Php3,000.00 Php2,900.00 Php180.00 Php500.00 Php150.00 Php50.00 Php4,500.00 Php1,950.00 Php30,000.00 Php25,000.00 Php130,000.00 Php4,000.00 Php40,000.00

25 200 200 150 20 20 20 20 10 10 10 10 10 150 100 100 3 5 3 5 5

broken As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As long as not damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged As Long as not Damaged 8-10hrs a day 8-10hrs a day 8-10hrs a day 8-10hrs a day 8-10hrs a day 8-10hrs a day 24hrs a day

Back Bar Cooler and Glass Froster Glass Door Refrigerator

Saeco Saeco

Php9,499.00 Php98,000.00

3 5

24hrs a day 24hrs a day

35

Salad Bar Direct Draw Beer Refrigerator POS Machine

Saeco Blanco LG

Php68,000.00 Php28,999.5 Php40,000.00

2 5 10

24hrs a day 24hrs a day 8-10hrs a day

36

Table 24 Machinery and Equipment - Uses

Physical Appearance

Uses To cut raw or cook foods

Location/Department Kitchen

Labor Required Culinary

Use as container for raw or cooked food and be cut

Kitchen

Culinary

Used to open canned goods/materials

Kitchen Culinary

Used to cook different kinds of foods Used to mould the food such as cakes and muffins

Kitchen

Culinary

Bakery

Pastry Chef

37

Used as a strainer to separate liquid from the food.

Kitchen

Culinary

Kitchen Used to fry foods Culinary

Used to beat eggs

Kitchen

Culinary

Used as a wiper

Bakery

Pastry Chef

Used to peel vegetables

Kitchen

Culinary

Used to flatten the dough

Baker

Pastry Chef

38

Used to stir and serve soups

Kitchen Culinary

Used to get food

Kitchen

Culinary

Used to flip cook food

Kitchen

Culinary

Used as a tool to stir hot foods

Kitchen

Culinary

Used as a measuring tool for small ingredients

Kitchen

Culinary

Act as a strainer

Kitchen

Culinary

39

Just like the spatula but this one can stand from intense heat

Kitchen

Culinary

Used for drinking water

Kitchen

Culinary

Used to serve food

Kitchen

Culinary

Used by individual to serve food by piercing it

Kitchen Culinary

Used by individual to serve food by scoping it

Kitchen Culinary

40

Used to grate cheese

Kitchen

Culinary

Used to scoop Ice Cream

Kitchen

Culinary

To measure liquids

Kitchen

Culinary

Used as the platform while delivering food

Kitchen

Culinary

Used as a holder for Roasted food

Kitchen

Culinary

Used to add taste/flavoring

Kitchen

Culinary

41

Used to keep the knives safe and clean Used to measure a little amount of substance such as baking powder

Kitchen

Culinary

Kitchen Used to re-heat a sliced bread Pastry

Culinary Pastry Chef

Used to mix the dough, sugar, baking soda, etc

Pastry

Pastry Chef

For deep-frying foods such as Chicken Wings

Kitchen Culinary

42

Used to chill and store food

Kitchen

Culinary

Used to make Sandwiches

Pastry

Pastry Chef

Use to cook foods

Kitchen Culinary

Used generally for coffee

Restaurant

Food and Beverage

Used as a picker to pierce and grab the food

Kitchen

Culinary

43

Table 25 Furniture and Fixtures Cost Equipment Bed (Queen) Brand Dewfoam Cost Php 5,500 Quantity 12 Capacity As long as not damaged As long as not damaged As long as not damaged 8 hours As long as not damaged As long as not damaged As long as not damaged As long as not damaged As long as not damaged As long as not damaged As long as not damaged As long as not damaged As long as not damaged As long as not damaged As long as not damaged As long as not damaged

Bed (Standard) Bedside Table Lamp Shade Mirror Curtain Rod Garbage Bin Couch Shower Faucet Toilet Bowl Sink Faucet Umbrella Tents Chair Beach Chairs

Dewfoam Modequiro Home Furniture Home Furniture Home Furniture Home Furniture Home Furniture American Standard American Standard American Standard American Standard Umbrella Place Columbia Columbia Modequiro

Php 4,800 Php 4,200 Php 2,300 Php 3,118 Php 230 Php 2,350 Php 9,840 Php 6,623 Php 10,343 Php 9,874 Php 5,934 Php 3,500

30 50 50 56 150 20 56 70 60 70 100 30 20

Php 2,700 Php 2,250

40 70

Sofas

Modequiro

Php 28,000

10

As long as not
44

Bath tub Wardrobe Safety Vault

American Standard Modequiro Sentry

Php 17,350 Php 8,340 Php 18,300 Php 9,340 Php 23,500 Php 16,000 Php 1,200 Php 2,320 Php 2,640

6 50 60 30 80 10 50 30 100

Chandelier Home Furniture Carpet (meters) Home Furniture Dining Table Set Vases Statue Curtains Home Furniture Home Furniture Home Furniture Home Furniture

damaged As long as not damaged As long as not damaged As long as not damaged 10 hours As long as not damaged As long as not damaged As long as not damaged As long as not damaged Every month

45

Table 26 Furniture and Fixtures - Uses Physical Appearance Uses Use to rest near the beach or under the sun Location/Department Recreation Labor Required Maintenance

Resting or Seating

Guest Rooms and Lobby

Public Area

Reading, Writing, put something else

Room

Housekeeping

Clothing Storage

Room

Housekeeping

For Curtains

Room Housekeeping

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Wash hands and other hygienic purposes

Rooms, Recreation, Spa, Restaurants, Comfort Rooms Rooms, Recreation, Spa, Restaurants, Comfort Rooms

Housekeeping and Maintenance Housekeeping and Maintenance

Human waste/ feces

Bathing

Rooms

Housekeeping

Shade

Recreation and Events

Recreation

Shade

Recreation and Events

Recreation

47

Make-up, sitting, relaxing

Rooms

Housekeeping

Rooms, Recreation, A place where proper eating is Restaurants, Comfort Rooms done

Housekeeping and Maintenance

Housekeeping Use for decoration and elegance Rooms, Recreation, Spa, Restaurants, Comfort Rooms

Use for decoration and elegance

Rooms, Recreation, Spa, Restaurants, Comfort Rooms

Housekeeping

Use for decoration and protection from sunlight

Rooms

Housekeeping

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Illustration 2 Sales Function Flow Procedure The Guest will be fetched from airport and transported to the resort. A bellboy, who will carry the guests luggage, shall escort the guest to the Front Desk.

The Guest will check-in and will be escorted to the room by the Bellboy.

The guest shall experience the resorts various product and services.

On the day of departure, the guest will need to check-out. Guest should return room key and settle any unpaid service, Illustration if any. Guest shall be transported to the airport or mall depending on their preference or destination. Illustration 3
49

Waste Disposal

Trash Bins inside Office Layout

Trash Bins Outside

50

Illustration 4 Utilities

Energy

Power Circuit

Power Generator

Electrical Lines and Cables

Power Transformer
51

Water

Garden Hose Faucet

Water Pump Water Tanks

Table 27
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List of Suppliers Suppliers Name Tiancheng (T&C) Industrial Manufacture Co., Ltd Shanghai Shenbao Mattress Factory Good Living Industry Co. Ltd Hangzhou Ousha Import & Export Co., Ltd. Top Beauty International Ltd. Noisesessionstudio: Contemporary Furnishings and Modern Interiors Ramaplus Furniture Collections Anji Tianhao Steel And Plastic Products Co., Ltd Samar Furnitures Jaycorp Home Furnishings Inc. AmberTech Computer Solutions Gami-Tech Trading Ace Hardware Dewfoam Collection Citi Hardware Address Shunde St. Foshan City, Guangdong, China No.66,Lane 2268,Baojia Rd,Jiading District, Shanghai, China 2ND FLOOR OF DONGBU FAMILY SANGGA, 150 DONGBU-DONG, South Korea DANGSHAN TOWAN ,XIAOSHAN CITY, Hangzhou, Zhejiang, China Rm 402,No.2,Building 65,Fan Cun, Hong Kong Pardo, Cebu City, Philippines 651 Rizal Blvd. Brgy. Labas, Sta. Rosa Rizal, Laguna, Philippines Anji Tianzi Lake Morden Industrial Park ,Zhejiang Pro.,China Real, Borongan, Eastern Samar No. 1, Jalan Wawasan 12, Sri Gading Industrial Area, Batu Pahat, Malaysia 3530 Mag. Villamor St. Bacoor, Sta. Mesa Manila, Philippines 7/ F City and Land Mega Plaza ADB Ave., cor., Garnet Road, Ortigas Center, Pasig City, Philippines U/GF SM City Cebu North Reclamation Area, Cebu City, Philippines A.S. Fortuna Street, Banilad Cebu City, J. Rizal cor Paknaan Sts., Tabok Mandaue City

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Cost Associated in the Operation

1.) Utilities: Electricity Aircon 8 hours a day x 30 days x no. of units Refrigerator 8 hours a day x 30 days x no. of units Freezer 8 hours a day x 30 days x no. of units Computation: Php 4,000/month 60 no. of units X 12 months 2,880,000 4,000/month 5 no. of units 12 months 240,000 4,000/month 5 no. of units 12 months 240,000

Other Electricity Cost for other Gadgets. X 4,000/month 12 months 1,350,000

Total Utilities of Electricity

Php

4,710,000

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2.) Utilities: Water Formula: Restaurant: 20 customers x no. of days x 12 months Hotel: 14,000/month x 12 months Computation: Php 14,000 / month X 20 / 12 months 830,000 Php 14,000 / month X 10 / 12 months 830,000 Total Utilities: Php 1,660,000

3.) Communication Expense Formula: Wifi + Landline x no. of units + 12 months managers load and allowances load Php 500/month. Computation: Wifi 1000/month 12/months X 70 no. of landline units 70,000 Managers Allowances 500/month 12 /months 10 no. of people 60,000 Other Communication Expense 71,667/month 12/month 860,000 Total Communication Expense: Php 990,000

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4.) Repairs and Maintenance Formula: Aircon 450 x no. of units x4 qts Refrigerator and Other Machinery P500/month Computation: Aircon 450 x 60 no, of units x 4 qts = 108,000 Refrigerator and other machinery P500 + 12 months = 81,000 Total Repairs and Maintenance Php 189,000

5.) Depreciation Expense Formula: Total Furniture and Fixtures = 1,137,411 8-12 years life Total Machinery and Equipment = 3,623,286 8-12 years life

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CHAPTER 5 ORGANIZATIONAL AND SOCIO-ECONOMIC ANALYSIS

MISSION

To provide full customers satisfaction during their stay and give them the excellent quality service. Our mission is to exceed the expectation of our guests, to build good relationship with our customers, associates and in the community. We aim to provide outstanding resort vacation experiences with the highest client satisfaction in the industry.

VISION

Tsunami Beach Resort is dedicated to provide accommodations that fit every lifestyle and interest. We work hard to be the pioneer and most radical resort Management Company in Lapu-lapu City. Be successful in the beach resort industry. To be an AAA resort and be known in the future. To be an excellent Beach Resort and a good name to be known to the guests.

Our Company envisions a clear and wonderful service, not only in the hotel but also in the community throughout the island of Mactan.

57

To be the leading Beach Resort in this Industry. We will be known for our competent customer service oriented and the environment aware staff. We commit to become an employer of choice in the industry.

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COMPANY RULES and REGULATIONS

Customers: 1. Customer must present a valid Identification Card such as passport or government ID upon checking in. 2. Customers must pay an initial payment during check-in. 3. Customers are not allowed to enter the rooms that are only for authorized personnel. 4. Visitors must wear complimentary I.D given by the resort during the tour in the premises of the beach resort. 5. Visiting hours for non-customers is until 9:00pm (for security purposes). 6. Pets are not allowed on the beach or in the swimming pool. 7. Wear proper swimwear in the pool. 8. Do not swim beyond 10ft. on the beach. 9. No swimming on the beach from 10pm-6am. 10. No stepping on the grass. 11. Do not bring food and drinks inside the premises. 12. Do not throw garbage in the beach and in the pool. 13. Deadly weapons like firearms are not allowed. 14. Do not leave your personal things unattended. 15. No smoking in public areas. Employees: 1. Employees must wear proper uniform with I.D or nameplate. 2. Employees are not allowed to have body piercing. 3. Always wear your smile especially in interacting with guests. 4. Be punctual. 5. Proper haircut for males. 6. Make-up for girls should look natural. 7. No smoking inside the premises while on duty. 8. No eating inside the premises. 9. No non-business relationship with other employee. 10. Do not sleep during work hours. 11. Do not give your contact numbers to the customers. 12. No chatting, calling and texting during working hours. 13. Fighting with other co-workers will have sanctions.

OFFICERS AND KEY PERSONNELS

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President: Vice President: Secretary: Treasurer: Director:

Licardo, Mark Jhones Navarro, Shella Marie Ponce, Gladys Maureen Martirez, Michael Kenneth Visaya, James Kenneth Aguilar, Christian Pierre Manubag, Jecelyn Mae Alcasid, Meryll Roxanne Caada, Vincent Jr.

General Manager:

Requilme, Daphne

Table 28 Total Number of Employees

60

No. of Employees 5

Position Room Attendant

Qualifications
-graduate in Hotel and Restaurant Management -knows basic housekeeping skills -1 year work experience -with pleasing personality -good communication skills -graduate in Hotel and Restaurant Management -with pleasing personality -male in 57 and female is 55 height -computer literate -good in mathematical skills -graduate in college or vocational course -computer literate -30 to 35 years of age -proficient in oral and written communication -computer literate -has work experience -college graduate(related in business) -good management skills -computer literate -proficient in oral and written communication -at least 2 years working experience -20 to 30 years of age -Has Diploma in Culinary Arts -Expertise in Asian and Western Cuisine -2 years work experience

Front Desk Officers

Cashier

General Manager

Secretary

Chef

61

Accountant

Janitor

3 10

Dishwasher Security Guards

Life Guards

Maintenance

Nurses

Doctor

13

Waiters

-CPA -at least 2 years working experience -computer literate -high school/college/vocational level -good in communication skills -20 to 35 years of age -high school/college level -hardworking -20 to 35 years of age -height at least 56 and above -2 years working experience -good communication skill -20 to 35 years of age -good swimming abilities -good communication skills -20 to 35 years of age -preferred recreational sea activities -knows the basic first aid -college graduate -2 years work experience in plumbing, electrical, lights and water -good communication skills -20 to 35 years of age -Nurse Degree holder -Licensed/ registered Nurse -21 to 45 years of age -56 for male and 54 for female -Doctor Degree Holder -Licensed/ Registered Nurse -No experience needed -21 to 45 years of age -56 for male and 54 for female -graduate in Hotel and Restaurant Management -good communication skills -Good customer server -Bachelors Degree/Associate

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Illustration 5 Organizational Chart

PRESIDENT Licardo, Mark Jhones

VICE-PRESIDENT Navarro, Shella Marie DIRECTORS Aguilar, Christian

SECRETARY Ponce, Gladys Maureen

TREASURER Martirez, Michael Kenneth

Pierre Visaya, James Kenneth Alcasid, Meryll Roxanne G. Manubag, Jecelyn Mae Caada, Vincent Jr.

GENERAL MANAGER Requilme, Daphne

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Illustration 6 Office Lay-out

First Floor

64

Illustration 7 Office Uniforms

Front Office

Front Desk

Chefs

65

Waiter Aloh a Waiter

Engineer Spa Therapist

66

Room Attendant

Security Guard

Life Guard Illustration 8 Office Logo

Maintenance

67

Explanation of Logo

Our companys name TSUNAMI is a Japanese word that means The Giant Tidal Waves. The Circling Blue Bars symbolize our infinite hospitality towards the guests and visitors through our services and numerous forms of recreation anywhere in the resort. The Coconut Trees symbolize the backbone of the resort which is the people behind its operations. By focusing the connection between the Superior Staff and subordinates give fruitful relationship allow them to share different ideas, improve working ability and the like. The Waves and the Surfers symbolize the fun and excitement.

Excellent customer service, recreational facilities and systems are our companys edge that will give guests a total real deal. This is where friendship, relaxation, exploration, fun, whatever you call it can only be experience anytime, any season of the year!

Socio-Economic Analysis

68

The Tsunami Beach Resort practices the Corporate Social Responsibility which is to plant mangroves so that many more fishes and sea creatures can hatch their eggs and survive despite of global sea pollution nowadays. We also do cleaning, maintaining and protecting the seashore all around Mactan Island and under the sea because of rampant trashes around us that also kill the fishes, sea turtles and other marine life. Corporate citizenship and social responsibility are values firmly held in Tsunami Beach Resort. This is highlighted in the companys corporate mission: caring for the community and the environment. In pursuit of this mandate, the resort also implements programs to secure the future of the local neighborhood through corporate social responsibility endeavors in the areas of education, environment, health & human services and advocacy.

Illustration 9

69

Cleaning Seashore

Planting Mangroves

Educating Locals

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Cost Associated in Organizational and Management Study

1.) Salaries and Wages Formula: 280/day x no. of employees x 30 days x 12 months Computation: 280/day 38 no. of employees 30 days 12 months 4,032,000 2.) Business Permit Formula: Uniform Business Permit Php 35,000 Computation: Php 35,000 9 315,000

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CHAPTER 6 FINANCIAL STUDY This Chapter presents the projected balance sheet, projected income statement and financial analysis. Tsunami Beach Resort Projected Statement Income For the Year Ended December 31, 2011 Revenue Net Sales: Food Sales Beverage Sales Other Revenues: Room Service Revenue Pool and Recreation Telephone Total Revenue Cost of Sales Beverage Food Gross Profit Operating Expense Less: Salary and Wages Advertising Utilities Communication Expense Gasoline Tank Transportation LPG Tank Kitchen Office Supplies Office Upkeep Representation and Entertainment Repairs and Maintenance Taxes and Licenses SSS, Phil Health, Pagibig Depreciation Total Expense Net Income 4,336,800 18,000 6,370,000 990,000 120,000 48,000 36,000 24,000 50,000 189,000 35,000 1,205,444 2,632,066 (16,137,310) 45,522,690

Php 16,800,000 14,500,000 39,600,000 4,300,000 780,000

Php

31,300,000

Php 5,720,000 8,600,000

44,680,000 75,980,000

14,320,000 61,660,000

Tsunami Beach Resort Balance Sheet 72

For the Year Ended December 31, 2011 Asset Cash Inventories Total Current Asset Land Php Machinery and Equipment Less: Accumulated Depreciation 3,623,826 Furniture and Fixtures Less: Accumulated Depreciation 1,137,411 Building Less: Accumulated Depreciation 8,270,000 TOTAL ASSET 102,633,190 Liabilities Salaries Payable Accounts Payable Notes Payable Withholding Tax Payable TOTAL LIABILITIES Php 10,500,000 3,610,500 9,700,000 1,300,000 22,110,500 Php 57,400,640 21,701,313 79,101,953 5,000,000 4,141,515 (517,689)

1,263,790 (126,370) 9,070,000 (800,000)

Stockholders Equity Common stock, Php 50 par value, 500,000 shares Authorized, 100,000 shares issued and outstanding Retained earnings, December 31, 2011 25,000,000 45,522,690 Total Liabilities and Stockholders Equity 102,633,190 FINANCIAL ANALYSIS 73

55,522,690

Return On Investment

Profitability Ratios Return of Sales = Net Income Net Sales Liquidity Ratio Current Ratio = Current Assets Current Liabilities Stability Ratio Debt/Equity Ratio = Total Liabilities Owners Equity = 22,110,500 80,522,690 = 27.46% = 79,101,953 22,110,500 = 3.58% = 45,522,690 31,300,000 = 145.44%

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CHAPTER 7 SUMMARY OF FINDINGS ON PRESENTATION OF DATA Findings To develop and improve an establishment, we need to know the needs and wants of our current or prospective customer/guest. Knowing the customer/guest wants and needs will let them feel that they are treated very special. Through this, they will be more convinced to stay in our Resort whenever they want to relax and seek leisure or enjoyment. Being part of the hospitality industry, the following should be considered to satisfy guests beyond their expectation: Preferred room type and facilities, complimentary items, preferred breakfast, freebies on the fourth time visit, time for candle light dinner, preferred drinks, number of discount percentage they would like to have, preferences to avail on the month of December, preferred extra amenities, preferred mode of payment, preferred season of staying in the Resort, preferred process of reservation, preferred transportation, and preferred service during special events (wedding, birthdays, debut). According to the tabulated responses of different respondents, most respondents wanted to stay in a suite room. Sixty-two percent of them accounted the suite room as the most preferred type. This is an indication that people wanted to experience the most luxurious room available even without knowing the cost/price. Most of the guests respondents primarily prefer to look into recreational facilities. Although they preferred the most luxurious room type, the rooms itself only come second on the list of preferred facilities. It was surprising that the supposed main attraction, which is the Tsunami Pool, chosen as the least preferred. A number of people in a population wanted to receive Filipino Delicacy during their stay as a complimentary add-on. With 18 participants opting to be given the delicacy, it
75

ranked first among the other items. Typical love for local food was manifested. In addition, respondents were inclined to take the opportunity of experiencing something unordinary such as sauna. Many of the respondents preferred to have Filipino food for breakfast instead of the American and the Continental breakfast. Forty-two percent of the respondents of the respondents chose Filipino breakfast, thirty-eight percent preferred American breakfasts and the remaining twenty percent wanted Continental breakfast. It was evident that because respondents are Filipinos, Filipino breakfast made it as the top on the list. A time for candle light dinner is best offered to newly wedded couples or to couples celebrating their anniversaries and to those who are in a relationship. According to the tabulated responses, a number of people in a population preferred to have their candle light dinner at 7pm in the evening with the frequency of 25 and 50% votes that rank number. It means that people like to have their candle light to be more romantic and expressive to their loved ones when the sunset in. A lot of the guests are more preferred to receive a complementary Fruit Juice rather than any drinks to have, with a vote from 26 people and 52% in total votes that rank number 1. At the time guest will arrive, a complementary Fruit Juice will be offered so that guest will be relaxed and at ease. This means that people chose to be healthier rather than choosing to have an alcoholic content kind of beverage. As to what the tabulated responses shows in the number of discount percentage, a respondent would like to have discounts of 5% for only 2 days with 36 votes from the respondents and gaining 72% total and ranking number 1. This means that they like to get discounts in a certain number of time.

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During the month of December a lot of people are looking forward to an establishment where they can feel more satisfied celebrating the essence of Christmas. A number of people preferred to get a free lunch coupon that rank number 1 and have 27 votes from the respondents and 54% in total. This means that people really like to spend their holiday with free foods and drinks. Regarding to extra amenities, a number of people preferred to have a personal computer inside their room and gaining 37 votes and 74% in total that rank number 1. This means that people nowadays are into computer for extra luxury and this will be an advantage than to any other Resorts. For the Mode of Payment, more people are preferred to pay through Cash that rank number 1 and gaining 27 votes from the respondents and 54% in total. This means that Cash is still convenient and easy to use as a Mode of Payment. When seasons come, a lot of people from different country came here in Philippines for them to celebrate. According to the tabulated responses of respondents, people preferred to stay in our Resort at Summer Season with 41 casted votes and 82% in total. This means that people really want to spend their vacation stay during summer. For Processing Reservation, people preferred to process their reservation through Online with 32 casted votes and gaining number 1 rank with 64% in total. It means that people want to book online for it is convenient, hassle-free and fast, and they will be ensured to have a room the time they will arrive in the Resort. When the time guests will arrive it is very important that they will feel already comforted going to the establishment. According to the tabulated responses, people preferred to have private car transportation from/to Airport to/from our Resort with 33 votes and 66% in total

77

that ranks number 1. This means that people want to be escorted by a private car because it has privacy, more convenient, and much safer. During special events, people preferred to have their special occasion in an A la Carte food setting with 52% total and 26 votes gaining a number 1 rank. This means that A la Carte is very attractive to the guest because it is convenient and hassle-free.

Conclusions: We conclude that the answer based on the 50 respondents varies on their preferences, wants, needs and demands. We conclude that these respondents were aware on their answers, able to answer it according to the questions and these answers will satisfy them. Hence, each respondent have their own preference and with that, they based their answers to what they prefer.

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Recommendations To add special services to guests who are currently staying in will be offered membership cards so that guests will have bonuses and discounts to avail from the resort and the hotel. With these, guests would want to stay longer and would be more satisfied. We recommend that guests will have a number of services to choose from. We recommend that the management will have incentives for employees when quota are reached and shall receive additional 2% of their salary. We recommend that employees will have salary appraisal based on performance evaluation. We recommend that guests, especially foreign guests who always avail of our recreational activities will have discounts. We recommend that Tsunami Beach Resorts restaurant will not only serve Filipino cuisine. There should be a wide variety of meals that includes cuisine international. Not only foreign guest will enjoy but also local guest. We recommend that guest who receives free one night stay will have special services so that their stay will be more enjoyable. Promo packages should be available. For instances, couples celebrating their anniversaries will have photographers to take pictures. We recommend free recreational outings for couples who always stay in the hotel. We recommend that guests can choose any complimentary drink they want. We recommend that special guests can have discount cards so that they may know their privileges. We recommend that in the month of December guests can join the raffle draw so that they can win gift packs. During celebration months, like December, employees will wear costumes so the guests enjoy more of their stay. On peak seasons, we recommend that they should follow a certain theme according to special occasions. We recommend that pool concierge will pamper and surprise guests throughout the day with skewers of fresh
79

fruit, a misting of cool, eucalyptus-infused water and ice-cold face towels. Concierge must greet guests, swim to your pool float and offer you the same refreshing service. We recommend that the personal computers that the guests can use in their suites will be the newest models so that they will attain the most luxurious stay in the hotel. We recommend that there should be credit card swipe reader so that guest will have the convenience of paying using their credit card. We recommend that during summer, use of all the facilities, amenities etc. will be discounted. We recommend that guests who reserves online will be given free coupons and free merchandise and souvenirs. We recommend that the private cars that the resort will use are limousines so that the guests will feel the luxury the hotel can offer. We recommend guests who have special occasions to celebrate can choose any mode of services that they want. They can also have discounts if they are special guests. We recommend that the establishment will not change their image to the public. Tsunami beach resort must stay the same.

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BIBLIOGRAPHY

Books John H. King, Jr., and Ronald F. Cichy, Managing for Quality in the Hospitality Industry. Upper Saddle River, N.J.: Pearson Prentice Hall, c2006 Peter Murphy, The Business of Resort Management. Amsterdam; Boston: ButterworthHeinemann, 2008 Robert Christie Mill, Resorts: Management and Operation. New York: John Wiley, c2001. Robert Christie Mill, Resorts: management and operation, 2nd Ed. Hoboken, N.J.: Wiley, c2008.

Internet Source http://www.knowledgebase-script.com/demo/article-316.html) http://books.google.com.ph/books?id=vHhprVGhpmwC&dq=resort %20planning&source=gb http://scholar.google.com/scholar?ie=UTF-8&oe=UTF8&lr=&oi=books&cluster=1097041165593404 http://books.google.com.ph/books?id=p4C74ENPDcYC&printsec= frontcover&dq=resort+planning&hl=tl&ei=hsg2TYqrFMjwrQersZ36Ag&sa=X&oi= book_result&ct=result&resnum=3&ved=0CDIQ6AEwAg#v=onepage&q=resort %20planning&f=false

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