FINDINGS FROM THE STUDY

Demographic Profile of the Respondents:

Gender of the respondents:
Gender Male Female Total Frequency 29 36 65 Percent 44.6 55.4 100.0

From the above table it is seen that 44.6% respondents are male and 55.4% are female. So there are more female customers in super store than male. Age of the respondents:
Age below 30 years 30 years and above Total Frequency 38 27 65 Percent 58.5 41.5 100.0

From the above table it is seen that 59% respondents are below 30 years and 51% are above 30 years . Education level of the respondents:
Education level Up to H.S.C. Bachelor/ Honors & above Total Frequency 14 51 65 Percent 21.5 78.5 100.0

From the above table it is seen that 21.5% respondents education level upto HSC and 78.5% honors and above. Occupation of the respondents:
Occupation Employed (Service/Business) Unemployed (Student/House wife) Total Frequency 27 38 65 Percent 41.5 58.5 100.0

From the above table it is seen that 41.5% respondents are employed and 58.5% are unemployed.

Income per month:

Income per month Up to tk. 30,000 Above tk. 30,000 Total Frequency 46 19 65 Percent 70.8 29.2 100.0

From the above table it is seen that 70.8% respondents income level up to tk30000and 29% above tk30000.

Marital status of the respondents;

Marital status Married Unmarried Total Frequency 38 27 65 Percent 58.5 41.5 100.0

From the above table it is seen that 58.5% respondents are married and 41.5% are unmarried.

Time of visiting the retail store:

Time Morning Evening Total Frequency 14 51 65 Percent 21.5 78.5 100

From the above table it is seen that 21.5% respondents are purchasing in morning and 78.5% are purchasing in evening. So the super store customers prefer evening to buy their goods than morning.

Nature of purchase of the respondents:

Nature of purchase Cash Plastic money (Debit/Credit card) Total Frequency 55 10 65 Percent 84.6 15.4 100.0

From the above table it is seen that 55 are cash user and 10% are the user of plastic money

 Regression :

Model 1

Influence of store and product attributes on store loyalty:

Variables Entered Availability of new products Store appearance, Store conveniences, Product price, Service quality Product quality Model Summary Model 1 R .246(a) R Square .061 ANOVA (b) Adjusted R Square -.037 Std. Error of the Estimate .90182

Dependent Variable: store loyalty

Model 1 Regression Residual Total

Sum of Squares 3.046 47.170 50.215

df 6 58 64

Mean Square .508 .813

F .624

Sig. .710(a)

Coefficients (a) Unstandardized Coefficients Model 1 (Constant) Store appearance always affects my purchase decision Service quality always affects my purchase decision Store conveniences always affects my purchase decision Product quality always affects my purchase decision Product price always affects my purchase decision Availability of new products always affects my purchase decision a Dependent Variable: I am loyal to store Comments: B 3.698 .034 Std. Error 1.151 .195 Standardized Coefficients Beta t 3.214 .174 Sig. .002 .863

.024

.183

.174

.159

1.053

.296

-.019

.145

-.020

-.133

.895

-.108

.147

-.120

-.735

.465

-.104

.100

-.147

-1.044

.301

-.052

.118

-.061

-.440

.662


Model 1

Influence of store attributes on store loyalty:

Variables Entered Store conveniences Store appearance , Service quality

Dependent Variable: store loyalty Model Summary Model 1 R .148(a) R Square .022 ANOVA(b) Sum of Squares 1.103 49.113 50.215 Adjusted R Square -.026 Std. Error of the Estimate .89729

Model 1

Regression Residual Total

df 3 61 64

Mean Square .368 .805

F .456

Sig. .714(a)

Coefficients(a) Model 1 (Constant) Store appearance always affects my purchase decision Service quality always affects my purchase decision Store conveniences always affects my purchase decision Unstandardized Coefficients B 2.893 .056 Std. Error .956 .185 Standardized Coefficients Beta 3.026 .041 .305 .004 .761 t Sig.

.159

.163

.138

.974

.334

-.079

.131

-.082

-.600

.551

a Dependent Variable: I am loyal to store Comments:


Model 1

Influence of product attributes on store loyalty

Variables Entered Availability of new products, Product price Product quality

Dependent Variable: store loyalty Model Summary Std. Error of the Estimate .88907

Model 1

R .200(a)

R Square .040 ANOVA(b)

Adjusted R Square -.007

Model 1

Regression Residual Total

Sum of Squares 1.999 48.217 50.215

df 3 61 64

Mean Square .666 .790

F .843

Sig. .476(a)

Coefficients(a) Unstandardized Coefficients Model 1 (Constant) Product quality always affects my purchase decision Product price always affects my purchase decision Availability of new products always affects my purchase decision B 4.253 -.045 Std. Error .788 .122 Standardized Coefficients Beta t 5.398 -.371 Sig. .000 .712

-.050

-.129

.093

-.181

-1.384

.171

-.012

.111

-.014

-.109

.914

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