RUPARELS Peanut Butter

Background
Ruparel Foods Pvt. Ltd. (RFPL) is a leading manufacturer of Peanut Butter and Paste in India. It is purely made from great quality Indian peanuts, produced in Saurashtra region in the state of Gujarat. Peanuts from this region give out a pure and rich aroma. Peanut Butter at RFPL is made by state of the art machineries imported from the USA. And are focused on stringent Quality Control and continuous implementation of Good Manufacturing Services (GMP) and Food Safety that is regulated by ISO 22000:2005.

Objective
To create a space for peanut butter in the minds of the consumers with the help of brand positioning in the first place.

Solution
After a fervent study from the secondary sources and also primary sources like FGD (Focus Group Discussion) and other dip stick studies we came across consumer perception about peanut butter and other relative findingslike: 1.When it comes to toppings and spreadings regular milk butter is at the top of the recall list and followed by cheese spreads, margarine, and ketchups etc.and peanut butter is not in the list 2.Cynical about the taste And many more With all these findings we came to a conclusion of positioning the brand in the delicious bracket and not as usual in the topping and spreading bracket which is just another additive. The positioning says about the brand's delightful delicacy aspect.

A Delicious Treat

BIG SAMS

Background
Big Sam is a new offering to the Ready-To-Eat & Ready-To-Serve category. It's a brand from the house Triton . Triton Group comprises of a group of companies with business interests in the fields of seafood Distribution, Trade, Process and Produce. Since inception in 1995, Triton has been rapidly growing, not only by expanding within each existing market but also by entering into new markets. Triton Group today has an annual turnover of over $500 million. We believe growth is a way of life, enabled by our core values of best business practices, cutting edge technology and valuing commitments to all stakeholders.

Objective
To launch the brand and make it a part of every Indian Household

Solution
Our endeavors starts with positioning the brand first in the food retail space and also capturing the virgin consumer mind space to out beat the competition. After a thorough research on buying pattern of frozen foods (Ready-To-Eat & Ready-To-Serve).. the findings were like : 1.Brand plays a vital role in consumer frozen foods especially it's an informed buying and TOM recall is very necessary. 2. Identifying the consumer preferences in frozen food buying and identifying the virgin space also
t1 Op

We came to a conclusion with our brand positioning strategy for the brand .

Taking the Health and Nutrition route in sync with lifestyle predominantly to break the taboo about the freshness of frozen foods and its nutritional value and accordingly to a healthier way.

When its foods its always close to everybody's heart and when it touches your heart its actually beyond any argument.

After several rounds of brain storming sessions final we deciding upon Opt 2

And rest of the brand communication endeavors are on the shelves and awaiting to be launched.

FACTORY MALL (awaiting to be launched by End Of September)

Background
Factory Mall is a revolutionary retail concept dealing in the consumer electronics and durables in India. Managed and run by Atalso Grindwel India Ltd(AGIL) with profound experienced people handling manufacturing, outsourcing, supply chain, management, marketing and brand management.

Objective
To create a retail brand with utter trust and conviction in the midst of other competitive giants like Croma, Ezone etc.We started our endeavor to Drive the Brand forward with giving a positioning which is apt and can be easily related to the TG, aiding in gaining trust.

Solution
After several rounds of mind ragging brain storming sessions we concluded our positioning for Factory Mall as a brandsince the logo was legitimately developed before DE associated with AGIL so we worked on positioning and making it a part of the Logo maintaining its aesthetics. FM as a retail brand it is different from its competition owing to its business model. The business mode enabling FM to offer products at Ex-Factory Price And to enjoy the Ex-Factory Price one has to be a member of FM

Its all about owning your share of pride ! So we have taken up the route of our brand positioning as Ownership!

Its Your Own !

And rest of the brand communication endeavors are on the shelves and awaiting to be launched.