Q2 2011 Visitor Profile

VISITOR PROFILE
How did visitors get here?

Q2 '11
Q2 '10
Yacht
80,462
161,036
2,360
77,512
171,295
3,927
Total
243,858
252,734
Air
Cruise
(%) change
2011 YTD
2010 YTD
(%) change
3.81%
106,377
172,280
4,157
4.61%
-39.90%
111,286
161,711
2,640
-36.49%
-3.51%
275,637
282,814
-2.54%
-5.99%
-6.13%
Led by a decline in cruise and yacht arrivals the total number of visitors to Bermuda
for the second quarter of 2011 was down 3.5%. A total of 243,858 tourists visited the
island during the months of April, May and June, compared to 252,734 in 2010.
While cruise and yacht visitation has declined, the important air visitor category
increased for the second consecutive quarter of 2011. Air arrivals rose almost 4%,
with a total of 80,462 visitors flying into the island during this period, up from 77,512
in 2010.
All countries of origin showed increases this quarter except Canada which saw a 13%
decline. This was attributed to a decrease in air service from this region, as Westjet
reduced their Toronto flight scheduling from daily service in 2010 to three times a
week in 2011. Visitors from the United States, United Kingdom, Europe and the Rest
of the World conversely all showed increases of 7%, 1%, 8%, and 5% respectively.
Visitors to island who stayed in commercial accommodations during the second
quarter had longer trips year over year with the average nights stayed in hotels
increasing to 4.80 nights from 4.72 nights. Shorter stays by those visitors staying in
private homes consequently resulted in the total average nights stay on island to
decline slightly from 5.82 nights to 5.77 nights.
A large incentive group, averaging approximately 600 people flying to Bermuda every
six days during the month of June, caused a surge in convention business. This surge
boosted the second quarter arrivals in this category by 135%. Visitors to the island
for the purpose of vacation also increased during the second quarter by 3% while the
categories of Friend/Relative, Business and Other all saw decreases.
Cruise visitation in the second quarter of 2011 dipped by approximately 10,000
passengers ending with 161,036 cruise visitors for the quarter. The 6% decline year
over year was expected as the Norwegian Dawn started its Bermuda Season late due
to being dry docked for the month of May. The omission of this ship resulted in five
less sailings to the island during this period. The Norwegian Dawn will however
extend her Bermuda season to the end of October making 22 calls for the year, the
same as in 2010. We are expecting an increase in cruise visitation with additional
ships added to the second half of the year which is projected to be a record year for
cruise passenger arrivals.
Yacht arrivals declined by roughly 40% in the second quarter. This is mainly due to
the fact that last year Bermuda hosted the Newport to Bermuda event, which
traditional increases arrivals by this mode many fold. A total of 2,360 yachtsmen
sailed to the island down from 3,927 yachtsmen in the first quarter of 2010.
Note: Data provided by the Bermuda Government GPIS AS 400 database and H.M. Customs Bermuda.
1
Comparison of All Arrivals for the 2nd Quarter
254,000
252,000
250,000
248,000
246,000
244,000
242,000
240,000
238,000
Q2 '11
2nd Quarter Air Arrivals
Q2 '10
2nd Quarter Cruise Arrivals
80,500
172,000
80,000
170,000
79,500
168,000
79,000
166,000
78,500
164,000
78,000
162,000
77,500
160,000
77,000
158,000
76,500
156,000
76,000
154,000
Q2 '11
Q2 '10
Q2 '11
Q2 '10
2
Monthly Comparison of All Arrivals for the 2nd Quarter

100,000
Q2 '11
80,000
Q2 '10
60,000
40,000
20,000
0
April
May
June
Visitors by Month
Total
April
May
June
Total
Q2 '11
Q2 '10
(%) change
58,795
53,506
9.9%
85,411
99,346
-14.0%
99,652
99,882
-0.2%
243,858
252,734
-3.51%
Visitors by Month
Air
April
May
June
Total
Q2 '11
Q2 '10
(%) change
20,481
18,067
13.4%
26,913
28,027
-4.0%
33,068
31,418
5.3%
80,462
77,512
3.81%
Visitors by Month
Cruise
April
May
June
Total
Q2 '11
Q2 '10
(%) change
37,990
35,022
8.5%
57,327
70,222
-18.4%
65,719
161,036
66,051
171,295
-0.5%
-5.99%
Visitors by Month
Yacht
April
May
June
Total
Q2 '11
Q2 '10
(%) change
324
417
1,171
1,097
6.7%
865
2,413
-64.2%
2,360
3,927
-22.3%
-39.90%
3
Air Arrivals
Sumary of where air arrivals came from
All Countries
Q2 '11
United States
Canada
United Kingdom
Europe
Rest of World
Total
Q2 '10
(%) change
2011 YTD
2010 YTD
61,232
57,243
7.0%
80,937
76,424
9,027
10,368
-12.9%
15,496
14,682
5.5%
6,371
6,283
1.4%
9,354
9,740
-4.0%
1,496
1,389
7.7%
2,175
2,030
7.1%
2,336
2,229
4.8%
3,324
3,501
-5.1%
80,462
77,512
3.81%
111,286
106,377
4.61%
Market Share
Q2 '11
United States
Canada
United Kingdom
Europe
Rest of World
5.9%
Market Share
Q2 '10
76.1%
73.9%
11.2%
13.4%
7.9%
8.1%
1.9%
1.8%
2.9%
2.9%
2011 YTD
United States
Canada
United Kingdom
Europe
Rest of World
60,000
Q2 '11
71.8%
13.9%
13.8%
8.4%
9.2%
2.0%
1.9%
3.0%
3.3%
Q2 '10
50,000
40,000
30,000
20,000
10,000
Canada
United Kingdom
Europe
2010 YTD
72.7%
70,000
United States
(%) change
Rest of World
4
Air Arrivals by Place of Residence

United States (Core Market)
Q2 '11
New York
Massachusetts
New Jersey
Q2 '10
(%) change
2011 YTD
2010 YTD
(%) change
10,595
11,373
-6.8%
14,303
15,695
8,365
7,642
9.5%
10,583
9,779
8.2%
5,902
6,426
-8.2%
7,985
8,469
-5.7%
Florida
2,839
2,649
7.2%
4,115
3,824
7.6%
Pennsylvania
Connecticut
4,353
3,826
13.8%
5,598
4,966
12.7%
3,623
4,125
-12.2%
4,750
5,386
-11.8%
Georgia
2,644
1,449
82.5%
3,347
2,074
61.4%
Texas
2,426
1,393
74.2%
3,132
1,922
63.0%
Maryland
3,009
1,977
52.2%
3,668
2,556
43.5%
California
1,735
1,859
-6.7%
2,387
2,484
-3.9%
Virginia
2,415
2,080
16.1%
3,105
2,635
17.8%
Illinois
1,868
1,395
33.9%
2,411
2,009
20.0%
North Carolina
1,370
1,429
-4.1%
1,837
1,861
-1.3%
Ohio
807
788
2.4%
1,131
1,013
11.6%
New Hampshire
897
785
14.3%
1,211
1,059
14.4%
Maine
458
518
-11.6%
704
700
0.6%
Rhode Island
543
709
-23.4%
699
871
-19.7%
Michigan
899
460
95.4%
1,109
627
76.9%
District of Columbia
596
467
27.6%
746
610
22.3%
Total Core Market
55,344
51,350
7.78%
72,821
-8.9%
68,540
6.25%
United States (Other)

Q2 '11
Q2 '10
(%) change
2011 YTD
2010 YTD
(%) change
Colorado
480
414
15.9%
491
336
South Carolina
264
291
-9.3%
42
37
13.5%
Indiana
245
306
-19.9%
294
378
-22.2%
Tennessee
243
264
-8.0%
125
90
38.9%
Minnesota
413
397
4.0%
555
573
-3.1%
Wisconsin
289
294
-1.7%
362
429
-15.6%
Alabama
153
133
15.0%
33
46
-28.3%
Arizona
136
163
-16.6%
34
44
-22.7%
U.S. Territories/Bases
341
153
122.9%
607
351
72.9%
Missouri
151
220
-31.4%
134
153
-12.4%
Delaware
173
239
-27.6%
189
175
8.0%
Kentucky
183
213
-14.1%
260
268
-3.0%
Vermont
305
341
-10.6%
251
276
-9.1%
Mississippi
208
195
6.7%
568
529
7.4%
Washington
325
185
75.7%
261
102
155.9%
Utah
176
230
-23.5%
322
414
-22.2%
81
91
-11.0%
30
35
-14.3%
108
91
18.7%
87
107
-18.7%
Arkansas
69
77
-10.4%
129
137
-5.8%
Louisiana
121
140
-13.6%
61
68
-10.3%
Oklahoma
Oregon
Nevada
Iowa
New Mexico
Kansas
Nebraska
46.1%
49
55
-10.9%
29
14
107.1%
126
103
22.3%
181
146
24.0%
63
78
-19.2%
146
152
-3.9%
426
300
42.0%
785
688
14.1%
27
73
-63.0%
29
53
-45.3%
180
237
-24.1%
498
521
-4.4%
Alaska
29
32
-9.4%
137
136
0.7%
Hawaii
14
35
-60.0%
188
-98.4%
6.5%
West Virginia
Wyoming
52
39
33.3%
147
138
South Dakota
130
118
10.2%
453
451
0.4%
Montana
128
148
-13.5%
364
396
-8.1%
North Dakota
Idaho
Unclassified Total
Total of all United States
46
43
7.0%
102
141
-27.7%
147
116
26.7%
384
297
29.3%
79
0.0%
23
15
61,232
57,243
6.97%
80,937
76,424
5
0.0%
5.91%
Canada
Q2 '11
Ontario
Q2 '10
(%) change
2011 YTD
2010 YTD
(%) change
5,828
6,751
-13.7%
9,982
9,509
5.0%
Nova Scotia
869
973
-10.7%
1,447
1,455
-0.5%
Quebec
645
821
-21.4%
1,007
1,121
-10.2%
British Columbia
491
477
2.9%
842
684
23.1%
Alberta
497
588
-15.5%
1,026
792
29.5%
New Brunswick
305
340
-10.3%
464
467
-0.6%
Saskatchewan
60
70
-14.3%
133
118
12.7%
Manitoba
118
142
-16.9%
222
224
-0.9%
Newfoundland
130
106
22.6%
248
155
60.0%
68
64
6.3%
97
95
2.1%
0.0%
0.0%
0.0%
10
0.0%
11
30
0.0%
11
54
0.0%
Prince Edward Island

Yukon
Northwest Territories
Unclassified
Total Canada
9,027
10,368
-12.93%
15,496
14,682
5.54%
United Kingdom
Q2 '11
Total UK
Q2 '10
6,371
(%) change
6,283
1.40%
2011 YTD
2010 YTD
9,354
9,740
(%) change
-3.96%
Europe
Q2 '11
Q2 '10
(%) change
2011 YTD
2010 YTD
(%) change
Germany
278
267
4.1%
482
412
17.0%
France
181
207
-12.6%
283
316
-10.4%
Other Europe
325
308
5.5%
474
445
6.5%
Italy
284
202
40.6%
331
277
19.5%
Switzerland
263
259
1.5%
400
393
1.8%
Sweden
96
84
14.3%
124
108
14.8%
Austria
69
62
11.3%
81
79
2.5%
Total Europe
1,496
1,389
7.70%
2,175
2,030
7.14%
Other Countries
Q2 '11
Other Countries Total
2,336
Q2 '10
(%) change
2,229
4.80%
2011 YTD
3,324
2010 YTD
3,501
(%) change
-5.06%
All Countries
All Countries
Q2 '11
All Countries Total
80,462
Q2 '10
77,512
(%) change
3.81%
2011 YTD
111,286
2010 YTD
106,377
6
(%) change
4.61%
Air Visitor Market Segmentation Q2 2011

Rest of
World
Europe 3%
United Kingdom 2%
8%
Canada
11%
United States
76%
Air Visitor Market Segmentation Q2 2010

Rest of
World
Europe 3%
United Kingdom 2%
8%
Canada
13%
United States
74%
7
Air Visitor by Place of Residence (Market Share)

United States (Core Market)
Q2 '11
New York
Massachusetts
New Jersey
Q2 '10
(%) change
2011 YTD
2010 YTD
(%) change
13.17%
14.67%
-10.26%
12.85%
14.75%
10.40%
9.86%
5.45%
9.51%
9.19%
-12.89%
3.45%
7.34%
8.29%
-11.52%
7.18%
7.96%
-9.87%
Florida
3.53%
3.42%
3.24%
3.70%
3.59%
2.86%
Pennsylvania
Connecticut
5.41%
4.94%
9.60%
5.03%
4.67%
7.75%
4.50%
5.32%
-15.39%
4.27%
5.06%
-15.70%
Georgia
3.29%
1.87%
75.78%
3.01%
1.95%
54.26%
Texas
3.02%
1.80%
67.77%
2.81%
1.81%
55.77%
Juneyland
3.74%
2.55%
46.62%
3.30%
2.40%
37.18%
California
2.16%
2.40%
-10.09%
2.14%
2.34%
-8.14%
Virginia
3.00%
2.68%
11.85%
2.79%
2.48%
12.64%
Illinois
2.32%
1.80%
29.00%
2.17%
1.89%
14.72%
North Carolina
1.70%
1.84%
-7.64%
1.65%
1.75%
-5.64%
Ohio
1.00%
1.02%
-1.34%
1.02%
0.95%
6.72%
New Hampshire
1.11%
1.01%
10.08%
1.09%
1.00%
9.31%
Maine
0.57%
0.67%
-14.82%
0.63%
0.66%
-3.86%
Rhode Island
0.67%
0.91%
-26.22%
0.63%
0.82%
-23.29%
Michigan
1.12%
0.59%
88.27%
1.00%
0.59%
69.07%
District of Columbia
0.74%
0.60%
22.94%
0.67%
0.57%
16.90%
Total Core Market
68.78%
66.25%
3.83%
65.44%
64.43%
1.56%
United States (Other)

Q2 '11
Q2 '10
(%) change
2011 YTD
2010 YTD
(%) change
Colorado
0.60%
0.53%
11.69%
0.44%
0.32%
South Carolina
0.33%
0.38%
-12.60%
0.04%
0.03%
8.51%
Indiana
0.30%
0.39%
-22.87%
0.26%
0.36%
-25.65%
Tennessee
0.30%
0.34%
-11.33%
0.11%
0.08%
32.76%
Minnesota
0.51%
0.51%
0.22%
0.50%
0.54%
-7.41%
Wisconsin
0.36%
0.38%
-5.30%
0.33%
0.40%
-19.34%
Alabama
0.19%
0.17%
10.82%
0.03%
0.04%
-31.43%
Arizona
0.17%
0.21%
-19.62%
0.03%
0.04%
-26.14%
U.S. Territories/Bases
0.42%
0.20%
114.70%
0.55%
0.33%
65.31%
Missouri
0.19%
0.28%
-33.88%
0.12%
0.14%
-16.28%
Delaware
0.22%
0.31%
-30.27%
0.17%
0.16%
3.24%
Kentucky
0.23%
0.27%
-17.23%
0.23%
0.25%
-7.26%
Vermont
0.38%
0.44%
-13.84%
0.23%
0.26%
-13.07%
Mississippi
0.26%
0.25%
2.76%
0.51%
0.50%
2.64%
Washington
0.40%
0.24%
69.23%
0.23%
0.10%
144.59%
Utah
0.22%
0.30%
-26.28%
0.29%
0.39%
-25.65%
Oklahoma
0.10%
0.12%
-14.25%
0.03%
0.03%
-18.07%
Oregon
0.13%
0.12%
14.33%
0.08%
0.10%
-22.28%
Arkansas
0.09%
0.10%
-13.68%
0.12%
0.13%
-9.99%
Louisiana
0.15%
0.18%
-16.74%
0.05%
0.06%
-14.25%
Nevada
0.06%
0.07%
-14.18%
0.03%
0.01%
98.01%
Iowa
0.16%
0.13%
17.85%
0.16%
0.14%
18.50%
New Mexico
0.08%
0.10%
-22.19%
0.13%
0.14%
-8.18%
Kansas
0.53%
0.39%
36.79%
0.71%
0.65%
9.07%
Nebraska
0.03%
0.09%
-64.37%
0.03%
0.05%
-47.70%
West Virginia
0.22%
0.31%
-26.84%
0.45%
0.49%
-8.63%
Alaska
0.04%
0.04%
-12.70%
0.12%
0.13%
-3.71%
Hawaii
0.02%
0.05%
-61.47%
0.00%
0.18%
-98.47%
Wyoming
0.06%
0.05%
28.44%
0.13%
0.13%
1.82%
South Dakota
0.16%
0.15%
6.13%
0.41%
0.42%
-3.99%
Montana
0.16%
0.19%
-16.68%
0.33%
0.37%
-12.14%
North Dakota
0.06%
0.06%
3.05%
0.09%
0.13%
-30.85%
Idaho
0.18%
0.15%
22.08%
0.35%
0.28%
23.59%
Unclassified Total
0.01%
0.10%
0.00%
0.02%
0.01%
0.00%
76.10%
73.85%
3.05%
72.73%
71.84%
1.23%
Total of all United States
8
39.68%
Canada
Q2 '11
Q2 '10
(%) change
2011 YTD
2010 YTD
(%) change
Ontario
7.24%
8.71%
-16.84%
8.97%
8.94%
0.34%
Nova Scotia
1.08%
1.26%
-13.96%
1.30%
1.37%
-4.94%
Quebec
0.80%
1.06%
-24.32%
0.90%
1.05%
-14.13%
British Columbia
0.61%
0.62%
-0.84%
0.76%
0.64%
17.67%
Alberta
0.62%
0.76%
-18.58%
0.92%
0.74%
23.83%
New Brunswick
0.38%
0.44%
-13.58%
0.42%
0.44%
-5.03%
Saskatchewan
0.07%
0.09%
-17.43%
0.12%
0.11%
7.74%
Manitoba
0.15%
0.18%
-19.95%
0.20%
0.21%
-5.26%
Newfoundland
0.16%
0.14%
18.15%
0.22%
0.15%
52.94%
Prince Edward Island
0.08%
0.08%
2.35%
0.09%
0.09%
-2.40%
Yukon
0.00%
0.01%
0.00%
0.01%
0.01%
0.00%
Northwest Territories
0.00%
0.00%
0.00%
0.01%
0.00%
0.00%
Unclassified
0.01%
0.04%
0.00%
0.01%
0.05%
0.00%
11.22%
13.38%
-16.13%
13.92%
13.80%
0.89%
Total Canada
United Kingdom
Q2 '11
Total UK
7.92%
Q2 '10
(%) change
8.11%
-2.32%
2011 YTD
8.41%
2010 YTD
9.16%
(%) change
-8.20%
Europe
Q2 '11
Q2 '10
(%) change
2011 YTD
2010 YTD
(%) change
Germany
0.35%
0.34%
0.30%
0.43%
0.39%
11.83%
France
0.22%
0.27%
-15.77%
0.25%
0.30%
-14.39%
Other Europe
0.40%
0.40%
1.65%
0.43%
0.42%
1.82%
Italy
0.35%
0.26%
35.44%
0.30%
0.26%
14.22%
Switzerland
0.33%
0.33%
-2.18%
0.36%
0.37%
-2.71%
Sweden
0.12%
0.11%
10.10%
0.11%
0.10%
9.75%
Austria
0.09%
0.08%
7.21%
0.07%
0.07%
-1.99%
Total Europe
1.86%
1.79%
3.75%
1.95%
1.91%
2.42%
Other Countries
Q2 '11
Other Countries Total
2.90%
Q2 '10
(%) change
2.88%
0.96%
2011 YTD
2.99%
2010 YTD
3.29%
(%) change
-9.24%
All Countries
All Countries
Q2 '11
All Countries Total
100.00%
Q2 '10
100.00%
(%) change
0.00%
2011 YTD
100.00%
2010 YTD
100.00%
9
(%) change
0.00%
Air Arrivals by Age and Gender

Visitor Age Segmented by Sex
Males
0-19
20-29
30-39
40-49
50-59
Over 59
Total
Q2 '11
Q2 '10
(%) change
3,940
3,684
6.9%
3,192
3,172
0.6%
6,145
6,343
-3.1%
9,151
9,042
1.2%
9,030
8,526
5.9%
8,602
8,259
4.2%
40,060
39,026
2.65%

Females
0-19
20-29
30-39
40-49
50-59
Over 59
Total
Q2 '11
Q2 '10
(%) change
4,622
4,106
12.6%
4,596
4,504
2.0%
6,608
6,528
1.2%
8,272
8,071
2.5%
8,318
7,740
7.5%
7,986
7,537
6.0%
40,402
38,486
4.98%

Total
0-19
20-29
30-39
40-49
50-59
Over 59
Total
Q2 '11
Q2 '10
(%) change
8,562
7,790
9.9%
7,788
7,676
1.5%
12,753
12,871
-0.9%
17,423
17,113
1.8%
17,348
16,266
6.7%
16,588
15,796
5.0%
80,462
77,512
3.81%
10
Purpose of Visit
Purpose of visit
Q2 '11
Vacation
Friend / Relative
Business
Convention
Other
Total
Q2 '10
(%) change
2011 YTD
47,879
3.0%
64,331
61,357
4.8%
11,718
12,166
-3.7%
16,043
16,853
-4.8%
14,308
14,468
-1.1%
24,856
24,585
1.1%
3,737
1,592
134.7%
4,319
1,903
127.0%
1,362
1,407
-3.2%
1,737
1,679
3.5%
77,512
3.8%
Q2 2011
1%
111,286
106,377
Q2 2010
Other
2%
Convention
3%
Other
2%
Business
18%
Business
18%
Vacation
62%
Vacation
61%
Friend /
Relative
14%
(%) change
49,337
80,462
Convention
2010 YTD
Friend /
Relative
16%
11
4.6%
Bednight Data
Where did air visitors Stay
Q2 '11
Resort Hotels
Small Hotels
Cottage Colonies
Private Clubs
Cottage Suites/Apt.
Inns
Bed & Breakfast
All Commercial Properties
Private Homes
Uncertain
Total
Q2 '10
(%) change
2011 YTD
2010 YTD
(%) change
38,072
35,182
8.2%
53,467
48,661
9.9%
14,181
13,065
8.5%
19,636
18,140
8.2%
4,700
5,193
-9.5%
5,990
6,293
-4.8%
1,307
1,151
13.6%
1,599
1,451
10.2%
2,117
1,889
12.1%
2,859
2,641
8.3%
455
554
-17.9%
719
874
-17.7%
685
673
1.8%
1,015
987
61,517
57,707
6.60%
85,285
79,047
18,184
18,930
-3.9%
25,066
26,298
761
875
-13.0%
935
1,032
80,462
77,512
3.81%
111,286
106,377
2.8%
7.89%
-4.7%
-9.4%
4.61%
Intended bednights by accommodation type

Q2 '11
No. of visitors
Resort Hotels
Small Hotels
Cottage Colonies
Private Clubs
Cottage Suites/Apt.
Inns
Bed & Breakfast
Private Homes
Uncertain
Total
No. of
bednights
2011 YTD
Avg. Stay in
nights
No. of
bednights
No. of Visitors
38,072
171,779
4.51
53,467
236,772
14,181
69,335
4.89
19,636
98,583
4,700
28,234
6.01
5,990
37,278
1,307
5,958
4.56
1,599
7,559
2,117
13,930
6.58
2,859
23,218
455
1,986
4.36
719
3,478
4,154
6.06
685
61,517
18,184
761
80,462
295,376
165,356
3,235
463,967
4.80
9.09
4.25
5.77
1,015
85,285
6,458
413,346
25,066
935
111,286
238,406
4,258
656,010
Avg. Stay in
nights
4.43
5.02
6.22
4.73
8.12
4.84
6.36
4.85
9.51
4.55
5.89
Intended bednights by accommodation type

Q2 '10
No. of visitors
Resort Hotels
Small Hotels
Cottage Colonies
Private Clubs
Cottage Suites/Apt.
Inns
Bed & Breakfast
Private Homes
Uncertain
Total
No. of
bednights
2010 YTD
Avg. Stay in
nights
No. of Visitors
No. of
bednights
35,182
150,627
4.28
48,661
207,638
13,065
66,120
5.06
18,140
93,478
5,193
30,215
5.82
6,293
39,023
1,151
5,123
4.45
1,451
6,655
1,889
13,978
7.40
2,641
22,522
554
2,305
4.16
874
3,846
673
4,016
5.97
987
6,600
57,707
272,384
4.72
79,047
379,762
Avg. Stay in
nights
4.27
5.15
6.20
4.59
8.53
4.40
6.69
4.80
18,930
175,646
9.28
26,298
258,053
9.81
875
3,473
3.97
1,032
5,075
4.92
77,512
451,503
5.82
106,377
642,890
12
6.04
Cruise Arrivals
Sumary of where cruise arrivals came from
All Countries
United States
Canada
United Kingdom
Europe
Rest of World
Total
Q2 '11
Q2 '10
(%) change
2011 YTD
2010 YTD
145,107
155,557
-6.7%
145,624
155,992
-6.6%
7,457
7,179
3.9%
7,503
7,226
3.8%
3,396
3,395
0.0%
3,484
3,442
1.2%
2,337
1,868
25.1%
2,351
2,315
1.6%
2,739
3,296
-16.9%
2,749
3,305
-16.8%
161,036
171,295
161,711
-5.99%
Market Share
172,280
-6.13%
Market Share
Q2 '11
United States
Canada
United Kingdom
Europe
Rest of World
(%) change
Q2 '10
90.1%
90.8%
4.6%
4.2%
2.1%
2.0%
1.5%
1.1%
1.7%
1.9%
2011 YTD
United States
Canada
United Kingdom
Europe
Rest of World
2010 YTD
90.1%
90.5%
4.6%
4.2%
2.2%
2.0%
1.5%
1.3%
1.7%
1.9%
Yacht Arrivals
Sumary of where yacht arrivals came from
All Countries
United States
Canada
United Kingdom
Europe
Rest of World
Total
Q2 '11
Q2 '10
(%) change
2011 YTD
2010 YTD
1,179
2,433
-51.5%
1,216
2,479
-50.9%
155
170
-8.8%
158
216
-26.9%
333
433
-23.1%
358
479
-25.3%
477
640
-25.5%
688
686
0.3%
216
251
-13.9%
220
297
-25.9%
2,360
3,927
-39.90%
2,640
Market Share
Q2 '11
United States
Canada
United Kingdom
Europe
Rest of World
(%) change
4,157
4,155
-36.49%
Market Share
Q2 '10
50.0%
62.0%
6.6%
4.3%
14.1%
11.0%
20.2%
16.3%
9.2%
6.4%
2011 YTD
United States
Canada
United Kingdom
Europe
Rest of World
2010 YTD
46.1%
59.6%
6.0%
5.2%
13.6%
11.5%
26.1%
16.5%
8.3%
7.1%
13

Q2 2011 Visitor Profile

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Q2 2011 Visitor Profile

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VISITOR PROFILE

How did visitors get here?

Comparison of All Arrivals for the 2nd Quarter

2nd Quarter Air Arrivals

2nd Quarter Cruise Arrivals

Monthly Comparison of All Arrivals for the 2nd Quarter

Air Arrivals by Place of Residence

Total Core Market

United States (Other)

Prince Edward Island

All Countries Total

Air Visitor Market Segmentation Q2 2011

Air Visitor Market Segmentation Q2 2010

Air Visitor by Place of Residence (Market Share)

Total Core Market

United States (Other)

Total of all United States

Prince Edward Island

All Countries Total

Air Arrivals by Age and Gender

Visitor Age Segmented by Sex

Visitor Age Segmented by Sex

Intended bednights by accommodation type

Intended bednights by accommodation type

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