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2 PRECIOUS INGREDIENTS: ARGAN OIL + SILK PROTEIN

For the first time, from the LOral labs, they have combined the
Argan Oil with Silk Protein, known for its smoothness and
thermo-resistance, to deliver a double action:
DEEP NUTRITION: hair is nourished and calmed from root to tip
for a manageable volume and an easy, homogenous smoothness.
48*H PROTECTION: hair is protected against the effect of humid or dry condition.
Is your frizzy, coarse and untamable hair is difficult to smooth? For rebellious
and untamable hair, Loral Paris developed ELSVE SMOOTH- INTENSE
ULTRA-RICH.
10x 10x smoother
sleeker hair**
EVA LONGORIA
Expert care for VERY FRIZZY
and UNTAMABLE hair.
1CLEANSE
SHAMPOO
Cleanses
the hair. Hair
becomes silky,
sleek, and
manageable.
2DETANGLE
CONDITIONER
Your hair
is perfectly
detangled and
smoothed.
3LEAVE-ON
LEAVE-ON
Intensely
nourishes and
calms your very
frizzy hair.
( focus on tips. Do not rinse)
*Instrumental test result on LOreal shampoo +conditioner +serum vs. LOreal Classical Shampoo. **Instrumental test: LOreal shampoo +conditioner vs LOreal Classical Shampoo.
Expert care for dr y,
fri zzy and rebel l i ous hai r.
4x smoother, sl eeker hai r**.
*Instrumental test result on LOreal shampoo +conditioner +serumversus LOreal classical shampoo. **Instrumental test result on LOreal shampoo +conditioner vs LOreal shampoo of the range.
Formulated with
NUTRILEUM + SILK PROTEIN
2 PRECIOUS INGREDIENTS: NUTRILEUM + SILK PROTEIN
For the first time, from the LOral Laboratories, they have combined its
patented ingredients Nutrileum, a combination of a nutritive micro-oil
and a smoothing agent, with Silk Protein, known for its smoothness and
thermo-resistance, to deliver a double action.
1. Intense nutrition: the creamy formula nourishes and calms your hair from root to tip, for an
easy and homogenous smoothness.
2. Anti-Frizz 48*h: like a shield, the formula helps protect your hair against the effect of humid
or dry condition, such as frizz and puffiness.
For dry or dried out hair
10x more care instantly*
Royal Jelly is a natural ingredient with more than
10 ESSENTIAL NUTRIENTS.
1CLEANSE 3NOURISH 2DETANGLE
SHAMPOO
Elsve Re-Nutrition
Shampoo cleanses and
revives the hairs
brilliance.
MASK (Use 2-3x a week)
Elsve Re-Nutrition Replenishing Mask
bathes even the very dry hair with
nourishing ingredients to replenish the
fiber with moisture.
CONDITIONER
Elsve Re-Nutrition Caring
Cream Conditioner coats and
instantly detangles hair that
feels full of life, with regained
softness, elasticity and
suppleness.
The first hair care with
Royal Jelly** to nourish and replenish dry hair.
*lab test after application of LOreal shampoo + conditioner vs. LOreal Classical Shampoo. **From LOreal Paris
PENLOPE CRUZ
PROVEN RESULT: BOUNCY, SILKY HAIR
4PROTECT
NOURISHING DAY FLUID
Elsve Re-Nutrition Nourishing
Day Fluid is a replenishing
leave-in treatment for every
morning that leaves your
hair silky, feeling light
and flowing.
NIGHT CREAM (Use 2-3x a week)
Elsve Re-Nutrition Night Serum is
a specific leave-in treatment that
gives a night of intense nourishment
for hair that feels silky and replenished
when you wake-up! It is non-greasy
and wont mark your pillow.
INNOVATION: ENRICHED WITH ROYAL JELLY
Rediscover the sensation of bouncy and incredibly silky hair. Your
hair regains softness, elasticity and suppleness to leave it looking
full of life.
ROYAL JELLY IS: AMINO
ACIDS
VITAMINS
GLUCIDS
MINERAL SALTS
PROTEINS
OLIGO
ELEMENTS
Royal Jelly, a rare and precious natural
ingredient, is a balanced complex with an
exceptional concentration of combined
elements (glucids, lipids, proteins, amino
acids, vitamins, oligo- elements).
For the first time, from the LOral Laboratories,
they have incorporated Royal Jelly in a caring, creamy formula
that bathes the hair in nourishing ingredients, without weighing it
down. Hair instantly feels replenished and revitalized.
2 PRECIOUS INGREDIENTS: ARGAN OIL + SILK PROTEIN
For the first time, from the LOral labs, they have combined the
Argan Oil with Silk Protein, known for its smoothness and
thermo-resistance, to deliver a double action:
DEEP NUTRITION: hair is nourished and calmed from root to tip
for a manageable volume and an easy, homogenous smoothness.
48*H PROTECTION: hair is protected against the effect of humid or dry condition.
Is your frizzy, coarse and untamable hair is difficult to smooth? For rebellious
and untamable hair, Loral Paris developed ELSVE SMOOTH- INTENSE
ULTRA-RICH.
10x 10x smoother
sleeker hair**
EVA LONGORIA
Expert care for VERY FRIZZY
and UNTAMABLE hair.
1CLEANSE
SHAMPOO
Cleanses
the hair. Hair
becomes silky,
sleek, and
manageable.
2DETANGLE
CONDITIONER
Your hair
is perfectly
detangled and
smoothed.
3LEAVE-ON
LEAVE-ON
Intensely
nourishes and
calms your very
frizzy hair.
( focus on tips. Do not rinse)
*Instrumental test result on LOreal shampoo +conditioner +serum vs. LOreal Classical Shampoo. **Instrumental test: LOreal shampoo +conditioner vs LOreal Classical Shampoo.
Expert care for dr y,
fri zzy and rebel l i ous hai r.
4x smoother, sl eeker hai r**.
*Instrumental test result on LOreal shampoo +conditioner +serumversus LOreal classical shampoo. **Instrumental test result on LOreal shampoo +conditioner vs LOreal shampoo of the range.
Formulated with
NUTRILEUM + SILK PROTEIN
2 PRECIOUS INGREDIENTS: NUTRILEUM + SILK PROTEIN
For the first time, from the LOral Laboratories, they have combined its
patented ingredients Nutrileum, a combination of a nutritive micro-oil
and a smoothing agent, with Silk Protein, known for its smoothness and
thermo-resistance, to deliver a double action.
1. Intense nutrition: the creamy formula nourishes and calms your hair from root to tip, for an
easy and homogenous smoothness.
2. Anti-Frizz 48*h: like a shield, the formula helps protect your hair against the effect of humid
or dry condition, such as frizz and puffiness.
For dry or dried out hair
10x more care instantly*
Royal Jelly is a natural ingredient with more than
10 ESSENTIAL NUTRIENTS.
1CLEANSE 3NOURISH 2DETANGLE
SHAMPOO
Elsve Re-Nutrition
Shampoo cleanses and
revives the hairs
brilliance.
MASK (Use 2-3x a week)
Elsve Re-Nutrition Replenishing Mask
bathes even the very dry hair with
nourishing ingredients to replenish the
fiber with moisture.
CONDITIONER
Elsve Re-Nutrition Caring
Cream Conditioner coats and
instantly detangles hair that
feels full of life, with regained
softness, elasticity and
suppleness.
The first hair care with
Royal Jelly** to nourish and replenish dry hair.
*lab test after application of LOreal shampoo + conditioner vs. LOreal Classical Shampoo. **From LOreal Paris
PENLOPE CRUZ
PROVEN RESULT: BOUNCY, SILKY HAIR
4PROTECT
NOURISHING DAY FLUID
Elsve Re-Nutrition Nourishing
Day Fluid is a replenishing
leave-in treatment for every
morning that leaves your
hair silky, feeling light
and flowing.
NIGHT CREAM (Use 2-3x a week)
Elsve Re-Nutrition Night Serum is
a specific leave-in treatment that
gives a night of intense nourishment
for hair that feels silky and replenished
when you wake-up! It is non-greasy
and wont mark your pillow.
INNOVATION: ENRICHED WITH ROYAL JELLY
Rediscover the sensation of bouncy and incredibly silky hair. Your
hair regains softness, elasticity and suppleness to leave it looking
full of life.
ROYAL JELLY IS: AMINO
ACIDS
VITAMINS
GLUCIDS
MINERAL SALTS
PROTEINS
OLIGO
ELEMENTS
Royal Jelly, a rare and precious natural
ingredient, is a balanced complex with an
exceptional concentration of combined
elements (glucids, lipids, proteins, amino
acids, vitamins, oligo- elements).
For the first time, from the LOral Laboratories,
they have incorporated Royal Jelly in a caring, creamy formula
that bathes the hair in nourishing ingredients, without weighing it
down. Hair instantly feels replenished and revitalized.
NUTRI-GLOSS
Expert care for hair that
gets GREASY quickly, dull &
lacking shine hair.
Expert care for mi d to l ong hai r,
dul l , l acki ng shi ne.
NUTRI-GLOSS Light
The active elements concentrated in Pearl
Protein gi ve natural pearl s thei r bri l l i ant
shi ne and r esi st ance. Pear l Pr ot ei n i s
combined with Citrus, known for its purifying
pr oper t i es. Toget her , t he f or mul a del i ver s
a dual -act i on:
It frees the hair of deposits, whilst smoothing
and cl eansi ng the fi bre so i t accumul ates l ess impurities. It gives
balanced nutrition from root to tip, without overloading the hair.
more shine*,
without heaviness.
more shine*, 85% 85%
without heaviness.
LAETITIA CASTA
*Lab test after application of LOreal shampoo + conditioner vs LOreal shampoo alone and brushing.
INNOVATION: LIGHT TECHNOLOGY
Light reflecting booster with
PEARL PROTEIN
Proven result: Mirror-shine, cashmere touch. The hair fiber becomes stronger and more
dynamic. Your hair looks revived.
TECHNOLOGY INNOVATION: PEARL PROTEIN
The Nutritive and energizing elements concentrated in Pearl Protein
give natural pearls their brilliant shine and resistance.
The Pearl protein penetrates the hair to give targeted nutrition to
the fiber, balanced from root to tip without weighing down the hair.
1CLEANSE
SHAMPOO
Cleanses and revives
hairs brilliance.
2DETANGLE
CONDITIONER
Coats and detangles instantly
without overloading the hair.
*Evaluation done in laboratories after application of shampoo + conditioner vs. LOral classical shampoo.
MAYA KARIN AYAKO KAWAHARA
DAMAGE CARE
For damaged, brittle, and frequently styled hair For dull, colored hair
Up to
less breakage*
95% 95%
85% 85%
Color Radiance
and Reflect*
C O L O R - V I V E
Up to
less breakage*
Developed with
UV NUTRI-FILTER SYSTEM
LOral Paris, developed the formula by combining UV filter and Cationic Polymers that protects
hair fiber and prolongs color. Polymer protects hair by resisting both water and external
disturbances to prevent colors to fade. Filtering properties safeguard color radiance from the
oxidizing effect of UV rays. Hair is smoothened to be able to better mirror and reflect light.
Proven Result: Hair shines with new-found vitality. Radiance stands up to the test of
subsequent shampoos and color exudes extraordinary luminosity.
Enriched with
CEMENT-CERAMIDE
Damaged hair loses the natural cement which keeps the hair strong and resilient. The LOral
haircare laboratories have patented a combination of molecules called Cement-Ceramide, a replica
of the natural cement found in hair. The formula targets damaged areas to:
1. Fill the breaches in hair: hair becomes stronger and more resilient.
2. Seal the hair scales: the result is smoother, shinier hair.
Proven Result: Replenished and protected from root to tip, your hair is strengthened
with lasting protection. Rediscover silky, supple hair!
*Protection of radiance: Lab test after application of LOreal shampoo + masque vs. LOreal classical shampoo, and brushing. *Instrumental test after use of LOreal shampoo + conditioner + Thermo-Activated Milk vs. LOreal Classical Shampoo.
NUTRI-GLOSS
Expert care for hair that
gets GREASY quickly, dull &
lacking shine hair.
Expert care for mi d to l ong hai r,
dul l , l acki ng shi ne.
NUTRI-GLOSS Light
The active elements concentrated in Pearl
Protein gi ve natural pearl s thei r bri l l i ant
shi ne and r esi st ance. Pear l Pr ot ei n i s
combined with Citrus, known for its purifying
pr oper t i es. Toget her , t he f or mul a del i ver s
a dual -act i on:
It frees the hair of deposits, whilst smoothing
and cl eansi ng the fi bre so i t accumul ates l ess impurities. It gives
balanced nutrition from root to tip, without overloading the hair.
more shine*,
without heaviness.
more shine*, 85% 85%
without heaviness.
LAETITIA CASTA
*Lab test after application of LOreal shampoo + conditioner vs LOreal shampoo alone and brushing.
INNOVATION: LIGHT TECHNOLOGY
Light reflecting booster with
PEARL PROTEIN
Proven result: Mirror-shine, cashmere touch. The hair fiber becomes stronger and more
dynamic. Your hair looks revived.
TECHNOLOGY INNOVATION: PEARL PROTEIN
The Nutritive and energizing elements concentrated in Pearl Protein
give natural pearls their brilliant shine and resistance.
The Pearl protein penetrates the hair to give targeted nutrition to
the fiber, balanced from root to tip without weighing down the hair.
1CLEANSE
SHAMPOO
Cleanses and revives
hairs brilliance.
2DETANGLE
CONDITIONER
Coats and detangles instantly
without overloading the hair.
*Evaluation done in laboratories after application of shampoo + conditioner vs. LOral classical shampoo.
MAYA KARIN AYAKO KAWAHARA
DAMAGE CARE
For damaged, brittle, and frequently styled hair For dull, colored hair
Up to
less breakage*
95% 95%
85% 85%
Color Radiance
and Reflect*
C O L O R - V I V E
Up to
less breakage*
Developed with
UV NUTRI-FILTER SYSTEM
LOral Paris, developed the formula by combining UV filter and Cationic Polymers that protects
hair fiber and prolongs color. Polymer protects hair by resisting both water and external
disturbances to prevent colors to fade. Filtering properties safeguard color radiance from the
oxidizing effect of UV rays. Hair is smoothened to be able to better mirror and reflect light.
Proven Result: Hair shines with new-found vitality. Radiance stands up to the test of
subsequent shampoos and color exudes extraordinary luminosity.
Enriched with
CEMENT-CERAMIDE
Damaged hair loses the natural cement which keeps the hair strong and resilient. The LOral
haircare laboratories have patented a combination of molecules called Cement-Ceramide, a replica
of the natural cement found in hair. The formula targets damaged areas to:
1. Fill the breaches in hair: hair becomes stronger and more resilient.
2. Seal the hair scales: the result is smoother, shinier hair.
Proven Result: Replenished and protected from root to tip, your hair is strengthened
with lasting protection. Rediscover silky, supple hair!
*Protection of radiance: Lab test after application of LOreal shampoo + masque vs. LOreal classical shampoo, and brushing. *Instrumental test after use of LOreal shampoo + conditioner + Thermo-Activated Milk vs. LOreal Classical Shampoo.
CONTACT DETAILS
CARMELA ISABEL DEANG
Management Trainee - Hair Care
LOral Paris - Consumer Division
Tel. ho.. (+G82 G82 O28O loc 49O Nooile ho.. O917 584 1898
cdeang@ph.loreal.com
PAOLO LORENZO DAVID
Senior Product Manager - Hair Care
LOral Paris - Consumer Division
Tel. ho.. (+G82 G82 O28O loc 512 Nooile ho.. O917 574 8G2O
pdavid@ph.loreal.com
GLOWILLYN RAMIRO - ROBILLO
Marketing Manager - LOral Paris
LOral Philippines, Inc.
Tel. ho.. (+G82 G82 O28O loc 51O Nooile ho.. O917 574 85O4
drooillo@ph.loreal.com