OBJECTIVES OF THE STUDY To evaluate the brand preference of ICICI prudential life insurance. To know the source of awareness.

ness. To know the reason for preferring ICICI prudential product. To know the satisfaction level of customers with regard to ICICI life insurance products. To know whether the customer will recommend ICICI prudential life insurance.

QUESTIONNAIRE

1. Name: 2. Gender: [ ] Male 3. Age: [ ] Below 25 yrs [ ] 50-75 yrs 4. Educational Qualification: [ ] Graduate [ ] post graduate 5. Occupation: [ ] Business [ ] employed 6. Annual Income: [ ] Below 1, 00,000 [ ] 2, 00,000-3, 00,000 [ ] 1, 00,000-2, 00,000 [ ] Above 3, 00,000 [ ] profession [ ] others [ ] diploma [ ] others [ ] 25-50 yrs [ ] Above 75 yrs [ ] Female

7. Are you aware of the importance of life insurance? [ ] Yes [ ] no

8. Are you aware of ICICI prudential life insurance? [ ] Yes [ ] No

9. If yes, what is the source of awareness? [ ] Advisors [ ] friends and relatives 10. Have you taken insurance? [ ] Yes [ ] No [ ] advertisement [ ] others

10. What is your reason for taking insurance? [ ] Investment [ ] save tax [ ] Security [ ] Annuity

11. How many members in your family have taken insurance policy? [ ] Below 2 [ ] above 4 [ ] 2-4 [ ] None

12. If yes, which company you have invested? [ ] LIC [ ] ICICI prudential

[ ] HDFC life insurance [ ] SBI life others 13. What is the reason for preferring ICICI life insurance? [ ] Low premium [ ] Timely [ ] Less formality [ ] return others

14. How much amount is paid by you in a year as premium? [ ] Below 100000 [ ] 30000-50000 [ ] 10000-30000 [ ] Above 50000

15. How satisfied are you with regard to ICICI prudential life insurance? [ ] Highly satisfied [ ] Neutral [ ] Satisfied [ ] Dissatisfied

17. Are you satisfied with ICICI prudential advisor in his performance of delivering quality service? [ ] Satisfied [ ] Dissatisfied

18. Which influenced you to invested in those companies? [ ] Brand name [ ] friends relatives [ ] Media [ ] others

19. Do you think the brand name of a company is necessary for insurance? [ ] Yes [ ] no

20. In what ways, the brand name helps us, rank opinion? [ ] Security [ ] Service [ ] Flexibility [ ] Scheme [ ] Others

21. Rank your choice of investment option? [ ] Insurance [ ] Mutual [ ] shares [ ] Fund

22. Will you recommend ICICI prudential life insurance product? [ ] Yes 23. If yes, what is the reason? [ ] Good will of the company [ ] Service from company [ ] Good return [ ] others [ ] No

24. Which plan you prefer from our bundle of policies? [ ] Retirement plan [ ] forever life [ ] Invest shield pension [ ] Education plan

25. If any suggestions please specify: --------------

INTRODUCTION OF THE STUDY Insurance is defined as a co-operative device to spread the loss caused by particular risk over a number of persons who are exposed to it and who agree to ensure themselves against the risk .Risk is uncertainty of a financial loss. Finally, risk must not be confused with loss itself which is the unintentional decline in or disappearance of value arising from a contingency. Wherever there is uncertainty with respect to a probable loss there is risk. Every risk involves the loss of one or other kind. The function of insurance is to spread the loss over a large number of persons who agreed to co-operate each other at the time of loss. The insurance is also defined as a social device to accumulate funds to meet the uncertain losses arising through a certain risk to a person insured against the risk. DEFINITION OF LIFE INSURANCE: Insurance is a co-operative device of distributing losses, falling on an individual or his family over a large number of persons, each bearing a nominal expenditure and feeling secure against heavy loss. Insurance has been defined to be that in which a sum of money as a premium is paid in consideration of the insurers incurring the risk of paying a large sum upon a given contingency. CLASSIFICATION OF LIFE INSURANCE: Insurance business can be divided into two broad categories ,general insurance and life insurance concerted with making provision for a specific event happening to the individual, such as death where as general insurance is more commonly concerned with provision for a specific event which affects a property, Such fire, flood, theft, etc... ORIGIN IN INDIA: The insurance sector in India has come a full circle from being an open Competitive market to nationalization and back to a liberalized market again. Tracing the developments in the Indian insurance sector reveals the360degree turn Witnessed over a period of almost two centuries. With largest number of life insurance policies in force in the world, Insurance happens to be a mega opportunity in India. It is a business growing at the rate of 15-20 percent annually and presently is of the order of Rs 450 Billion. Together with banking services, it adds about 7 per cent to the countrys GDP.

Gross premium collection is nearly 2 per cent of GDP and funds available with LIC for investments are 8 per cent of GDP. The history of life insurance in India dates back to 1818 when it was Considered as a means to provide for English Widows. Interestingly in those Days, a higher premium was charged for Indian lives than the non-Indian lives, as Indian lives were considered more risky for coverage. The Bombay Mutual Life Insurance Society started its business in 1870. It Was the first company to charge same premium for both Indian and non-Indian Lives. The Oriental Assurance Company established in 1880. The General insurance Business in India, on the other hand, can trace its roots to the Triton (Tital) Insurance Company Limited, the first general insurance company established in the year 1850 in Calcutta by the British. Until the end of nineteenth century, insurance business was almost entirely in the hands of overseas companies.

NEED FOR INSURANCE:

Superior to an ordinary savings plan as it provides full protection against Risk of death. Encourages and forces compulsory savings unlike other saving instruments, Wherein the saved money can be easily withdrawn. Provides loan to tie over a temporary difficult phase and is also acceptable As security for a commercial loan. Offers tax relief to policyholders. Hedges risk against uncertainty. For a policy taken under the MWP Act 1874, (Married Women's Property Act), A trust is created for wife and children as beneficiaries.

Based on the concept of sharing of losses, the society will benefit as Catastrophic losses are spread globally.

NEED FOR LIFE INSURANCE: Life brings with it many surprises, some pleasant and some not so and a Life Insurance Plan ensures that you are better prepared to face uncertainties. In a number of ways: Protection: You need life insurance to be there and protect the people you love, making Sure that your family has a means to look after itself after you are gone. It is A thoughtful business concept designed to protect the economic value of a human Life for the benefit of those financially dependent on him. That is a good reason. Supposing you are suffered by an injury that keeps you away from earning? Would you like to be a financial burden on your family, already losing out on Your salary? With a life insurance policy, you are protected. Your family is Protected.

Retirement: Life insurance makes sure that have regular income after retire and also helps to maintain standard of living. It can ensure that your post-retirement years will be spent in peace and comfort.

Savings and Investments: Insurance is a means to Save and Invest. The periodic premiums are like Savings and you are assured of a lump sum amount on maturity. A policy can come in really handy at the time of your childs education or marriage! Besides, it can be used as supplemental retirement income.

Tax Benefits: Life insurance is one of the best tax saving options today. Tax can be saved twice on a life insurance policy-once when you pay your premiums and once when you receive maturity benefits. Money saved is money earned.

Uses to Individuals: Insurance provides security and safety. Insurance affords peace of mind. Insurance protects mortgaged property. Insurance eliminates dependency. Life insurance encourages saving. Life insurance ful