Jamie Edwards

The Peak Performance Coach

As founder of Trainedbrain a peak performance consultancy for sports and business Jamie is passionate about the development of young people using mental training skills that will take them to the next level. The opportunity to develop these skills will not only help them with education and sports but in the biggest game of all: The Game of L ife. Jamie has a unique ability to reach into the hearts of his audiences, while delivering a highly thought provoking presentation that carries his listeners on an emotional rollercoaster. His unique style and charismatic manner have made him one of the most popular and requested speakers today.

Jamie Edwards is one of Europe's leading Peak Performance coaches. An identity he has established through his ability to help athletes, coaches and organizations create the results they aspire to.

Jamie Edwards specializes in the art of thinking differently. His eclectic mix of disciplines will help one succeed in sport, business or life. A former basketball international, Jamie developed Peak Performance skills to overcome the physical limitations of being 5 foot 6 inches tall playing basketball at both club and international levels. Having spent time in the USA where many athletes are introduced to MENTAL TRAINING early in their career, he had firsthand experience of the skills used to develop NBA players, and continued to develop his knowledge and skills and became a passionate student of personal and professional development techniques. As founder of Trained Brain Jamie s approach to coaching, be it in sport or business, challenges traditional learning techniques and provides a unique experience that develops a think differently perspective. This will enable ONE to apply the tools and the skills immediately and see the results. After the first test against Australia in Summer 2005, Andrew Freddie Flintoff did just that and sought assistance with his mental

Citing real life examples from his youth, the mentors who have shaped his thinking, his quest to overcome physical challenges to play basketball and how he is now called upon by elite sports and businesses to raise their game using mental skills he learned at a young age.
Internationally recognized in his field his

message is inspiring, motivating, and captivating; it is also life changing and provides a fundamentally sound foundation. Best of all, the audience relates to Jamie because his stories are real and personal and audiences will leave with a message that stays with them long after they have left the building.

game by approaching Jamie for advice. What followed was an extraordinary turn around and Freddie was awarded two Man of the match appearances and a Man of the series as a result of developing new mental skills with Trained Brain. Jamie embodies the mission of changing the way sports are coached and learned with an energy that is infectious. His work has been tested at the highest levels of the sports such as the Rugby World Cup, the Ashes, Ryder Cup, World Cup Skiing, Extreme Sports and the Premiership and provides mental tr ining for players at the All England a Tennis Club.

Jamie provides coaching for a range of athletes and coaches, he has worked with World Cup rugby winner Lewis Moody MBE, Ashes heroes Freddie Flintoff & Michael Vaughan, Ryder Cup stars Lee Westwood & Darren Clarke, Paul McGinley, Graeme McDowell, WRC driver Guy Wilkes and several outstanding young Premiership footballers, and world champion downhill mountain bike team, Atherton Racing. Currently working closely with the PGA of Great Britain on the Trainees diploma course, Jamie was this year the first speaker to be invited back in two consecutive years to present at the PGA of Sweden coaching conference.

He has delivered workshops and lectured at a number of renowned universities such as Manchester, Loughborough and Oxford and is frequently called upon educators to provide training, keynote addresses and seminars across the country. Jamie has also been a significant presence in the business world, presenting keynotes and dynamic workshops to large companies such as Red Bull, Fortis and BMW enabling them to apply efficient management techniques to their company strategies.

In the business arena Jamie works with a select number of Managing Directors and senior executives to assist with raising their own game beyond the numbers. His work has led him to consult with companies in a diverse number of fields such as leisure, software, telecommunications, direct sales, the MOD, entertainment and local government. His corporate clients include Challenger World, IMG, Adidas Group, Bombardier, Fortis, Investec, Sainsburys, Red Bull, Nokia, Gleneagles, Premier Global, Volvo, IBM, Marriott, Fitness First, BMW, Wentworth Club and Skibo Castle amongst others who have benefited from his knowledge of human technology.

His Training Benefits

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Individual Consultations to Define Your Goals Results Driven Tailor-Made Action Plans Learn Proven Methods used by the Entrepreneurial Elite Dynamic Group Sessions : Interact and Share Success Having the right technology, skills and expertise will put you well on your way to achieving highperformance in business. But getting to the top, staying there and being the best demand proper skills execution and application along with total control of your state of mind. The mental patterns and strategies that give you and those in your organization this critical capability can be acquired through a structured mental skills program developed as a training tool for business. Working on an individual basis or with groups and teams our business coaching and career coaching will put in place practical processes that will give you and your company a real competitive advantage in the market place.

The program is presented in four manageable modules:

BEFORE How to mentally prepare, how to access a peak performance mindset and how to effectively train your
brain, understand and overcome unwanted fears. Learn how to change ingrained patterns and habits of failure.

DURING

Focus, concentration and decision making is the basis of quadrant two. This will give you practical and applicable tools to develop a winning mindset allowing you to operate at the top level for longer. Learn state of control techniques to enter the zone .

IN BETWEEN These tools are vital in pressure situations to help overcome negative and destructive emotions,
especially when nearing the end of a project or closing a deal.

Learn how to manage effectively the in between parts of your work life. Utilize this time to run your brain for peak performance, as opposed to emotional turmoil.

AFTER How to train your brain to instantly recall success and develop the ability to let go of failure. Put the positive
into your personality and help increase self-confidence. Memory could well be the key to fulfill your potential. Instigate cutting edge techniques, backed by scientific research to enhance positive memory and let go of failure.

It is in these four areas of your tasks and activities that you and your team can begin to make effective changes to the way you perform daily. And it is in these areas that we provide the tools for TRAINING THE BUSINESS BRAIN.

His Clientele

What people say about Jamie Edwards

We hung on every word, very informative and very relevant session for exam preparation. I took away the ideas on changing belief and the breathing...so simple! Damian Griffith, Maths Teacher, Failsworth School, Lancs I would like to warmly thank you for giving our students the opportunity to participate in the workshop. They appreciated your experiences of working with top athletes and professionals. The year 10 students not only benefited extremely from it but found it to be an immensely rewarding experience. S Rafiq, Gifted & Talented Co-Ordinator, Langdon School, London Jamie Edwards session is Dynamic, motivational and very interesting! P. Lyons, Positive Steps, Oldham "Your presentation was inspiring. I now know how to deal with the anxiety before exams. Awesome" N. Archibald, Student An Incredibly impressive, enjoyable and informative experience that has influenced not only the way I teach and play, but also my attitude to life in general, an amazing journey which I would recommend everyone to make. Paul Lever, Liverpool FC The work I do with Jamie is helping to combine my talent with mental skills and move me to the next level Shola Ameobi, Newcastle FC Jamie combines his passion for coaching thinking skills with his passion for coaching young people in a unique and inspiring way, which is a credit to him and benefits anyone in his company. Jamie was regarded as a role model who showed that excellence in something other than academic subjects also has value. His name is now synonymous with the achieving of potential in sports and business. In my opinion Jamie is admired and well regarded by those he works with. Liz Henning, National Maths Co-Ordinator Jamie s work is great. His sessions were inspiring full of fantastic methods to keep any serious sporting player on the right track, before, during and after their matches. Dan Bloxham, Head Coach All English Tennis Club