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prichard
Experience Social Media Intern Education
DataFlux | A SAS Company, Cary, NC 2010 present University of North Carolina at Chapel Hill B.A. in Journalism & Mass Communication (Public Relations) and American Studies, May 2011 Kings College London Study Abroad Exchange Program, Humanities Focus, Spring 2010 Georgetown University The Fund for American Studies, Institute for Political Journalism, Summer 2009
Manage two corporate Twitter accounts (@DataFlux & @DataRoundtable)--increased followers by more than 100% and engagement by more than 1000% through conversations with followers and sharing relevant content about data quality and data management Advise co-workers about social media strategies for personal and professional development Reviewed postsand comments for customer outreach blog featuring data quality experts
nestMeg.com
2010 present
Develop, test and write recipes for personal food blog, which is syndicated by The Christian Science Monitors food blog Stir It Up and receives more than 1000 visits per month Interview home cooks for feature stories about the value and importance of cooking
2008 2010
Wrote and edited press releases, catalogs and websites for home decorating and banking industries Added relevant content to agency and client blogs to develop relationships with customers by sharing design expertise and common interest stories Managed agency and client Twitter accounts; posted daily tweets about industry news Gathered research to assist in writing case statements and new client proposals
Skills
Cision and Vocus Apple Final Cut Pro Microsoft Office Suite Adobe Creative Suite Twitter, Facebook, WordPress HTML & CSS AP Style
2010 2011
Assisted in implementing a new supplementary education program in food studies Created and edited copy for program website, print materials and social media accounts Planned spring symposium of more than 100 attendees and organized venue and speakers
Additional Information
Public Service Scholar UNC National Merit Scholar National Merit Scholarship Corporation, 2007 2011 Carolina American Studies Undergraduate Association Executive Board Member UNC, 2010 2011 James Davis Scholarship Recipient UNC School of Journalism & Mass Communication, 2009 & 2010 Admissions Ambassador UNC, 2008 2010
Communications Intern
Fall 2010
Authored copy for the blog, including interviews with farmers and local food interest stories Advised co-workers on social media best practices and trained them to use Twitter for conversations and brand monitoring
Spring 2010
Wrote press releases approximately biweekly about new B2B partnerships Conducted surveys and compiled research for strategic communications campaign Increased publicity for agency through publishing instructional articles in business and management publications
Marketing Intern
Summer 2009
Gained Washington Post coverage for a press release written about a new exhibit Established museum-wide social media policy and drafted four-page marketing plan for exhibit Gained 300 @DumbartonHouse followers in two months with daily museum updates
2007 2009
Investigated and authored articles twice a week for a nationally-recognized, student-run daily newspaper, circulation of 39,000
Summer 2008
Assisted with PR efforts for a national Weekly Reader competition by planning local, mediafriendly event in winners hometown Updated media clip books for five local and national B2B and B2C clients
Summer 2007 Award-Winning Cupcake Baker Preservation Society of Chapel Hill Cupcake Contest, 2009
Worked as the sole PR employee while Communications Director was on extended vacation Wrote articles and news releases, resulting in a three-page spread in Impressions, a NC tourism magazine
email meghanaprichard@gmail.com
phone 919-931-2583
twitter @pricharm
www meghanaprichard.com