THE RETAIL ECOSYSTEM

at your fingertips
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AT&T understands the unique challenges faced by todays
competitive retail industry. The demands have never been
greater to improve employee productivity and increase business
velocity. AT&T delivers a comprehensive suite of business
solutions designed to meet the diverse operational needs of
manufacturers, distributors and retailers of consumer goods.
Turn the page to learn how we can enable
your entire ecosystem with real-time
information to increase business velocity.
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2009 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo
and all other AT&T marks contained herein are trademarks of AT&T Intellectual
Property and/or AT&T affiliated companies. All other marks contained herein
are the property of their respective owners.
PSTN
GPS
Telematics
3G Laptop
Connections
Web Access
VoIP
Voice Access
Rugged
PDA
Smart
phone
Barcode
Data Capture
Image Capture
Video Capture
RFID
Telemetry
Telepresence
Wi-Fi
DSL
Netgate
Cellular
Failover
SUPPLIERS
Connectivity and Management Solutions
Access applications on demand, at the point of need for mobility, data, video and voice.
Deliver mission-critical communications and computing infrastructure.
Extend your business reach
EMPLOYEES
PARTNERS
CUSTOMERS
Deployment and
Management Services
AT&T Hosted
and Managed
Enterprise
Data Center
Mobile Middleware
Enterprise Applications
Email and Messaging
ERP/CRM/eCommerce
Contact Center
Business Continuity
and Disaster Recovery
Storage
Utility Computing
Internet
AT&T
Network
AT&T IP
Network
Navigation,
push-to-talk,
videoshare
Wi-Fi
Contact Center
India
Distribution Center
Ohio
Brick and Mortar Store
Georgia
Remote Worker
Arizona
Online Store
Internet
AT&T
Mobility
Network
Managed
Security
Features
AT&T
MPLS
VPN
MPLS VPN
Enable virtually any-to-any connectivity and
the flexibility to support voice, video and data
applications on a single network wireless and
wireline, including voice over IP and video, with
easy-to-use tools that monitor network performance.
Remote Access Services
Provide fundamental connectivity so that mobile
users become an end-point of the corporate network.
Hosting and Application Management
Provide consistent access to enterprise data through
Managed applications and eCommerce tools,
Security, Storage and Content Distribution.
Managed Utility Computing
Make computing resources and infrastructure
management available to customers when needed,
matching their IT investment with business demands.
Managed Security Services
Assess vulnerabilities, help secure your infrastructure,
detect attacks, respond to suspicious activities,
and provide for continuous operations.
Business Continuity Management
Create and execute a robust BC/DR plan to ensure a
successful failover and continuous business operation.
Mobile IT Service Management (ITSM)
Extend ITSM applications wirelessly to accelerate
approvals, IT break-fix and IT asset management
processes, to help reduce IT cost and comply
with internal SLAs.
Mobility Deployment and Management
Provide an array of tools for procurement, asset
and cost management, configuration & security
management, deployment, support and training.
Device Protection and Control
Manage diverse device types and operating
systems, help protect confidential corporate data,
and improve diagnostics and over-the-air
application management.
PCI Compliance
AT&T services for transaction routing, IVR,
and firewall can offer managed service of many
segments of your data transportation path.
Since our solutioning is a-la-carte, you can
help protect many communication points while
reserving your highly skilled IT professionals
for your unique corporate needs.
Cellular
Digital Signage
OGC8E< )''0
Increase business velocity with
industry-specific application solutions.
Your World. Delivered.
To learn more about
AT&T solutions for business,
go to att.com/builtforbusiness
Important Information: Coverage not available in all areas. Availability, security, speed, timeliness and uninterrupted
use of service are not guaranteed. Compatible device required. Additional hardware, software, services and/or network
connection may be required depending on selected solution. Potential benefits may vary by customer and with selected
solution. Additional restrictions apply. For pricing and complete details for the solutions discussed in this brochure, see
specific solution brochure and/or contact your AT&T account representative. Offers subject to change.
2009 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo
and all other AT&T marks contained herein are trademarks of AT&T Intellectual
Property and/or AT&T affiliated companies. All other marks contained herein
are the property of their respective owners.
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V0lCE HAlL
lNB0X
P HESSAES
Ive got a great
idea on how to
market this.
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Im all ears.
6
KEY
FERF0RHANCE
lN0lCAT0RS
lNlTlATE
C0RRECTlVE
ACTl0N
0
Routing
Id like to order
the blue shirt.
3
VERlCLE
0lAN0STlC
TEHF
FAYHENT
SYSTEH
E-C0HHERCE
7
8
w0RK
0R0ER
ADMIN AND EXECUTIVE
MANAGEMENT
Mobile Reporting and Dashboards
Extend Business Intelligence to
mobile handhelds and laptops
with updated key performance
indicators to enable better and
faster decision making. National
or regional management have
detailed metrics at their fingertips
for products, categories, stores
and local markets. Hot products
and slow movers can be identified
quickly, orders can be adjusted,
and margins and revenue can
be improved.
Wireless Email and
Voice for All Managers
Make decisions more quickly
with executives who can stay
in touch and can view contracts
and presentation attachments on
the go. Traveling no longer means
being out of touch with the daily
changes in the overall business.
1
2
ALERT
SOURCING, SUPPLY CHAIN AND LOGISTICS
Mobile Inventory/RFID Solutions
Increase supply chain visibility
by deploying wireless devices
with barcode scanning and RFID
for material handling in distribution
warehouses, high-value asset
tracking, moving inventory, cycle
counting, shipping and receiving.
Transportation Management System
Sterling Commerce, an AT&T
Company, provides the worlds
largest on-demand transportation
management solution. TMS provides
transportation planning, shipment
execution, financial settlement
and tracking visibility through
its logistics network of more
than 8,500 carriers.
Mobile Workforce
and Fleet Management
Provide a cost-effective way to
ensure that fleets are being
utilized efficiently by providing
dispatchers with real-time location
and shipment status information.
By tracking vehicle speed
and location, improve efficiency
and reduce insurance risks.
AT&T Telepresence
Conduct "in person"
meetings, using the AT&T
global MPLS IP-based network,
the first global end-to-end
managed, inter-company
(B2B) immersive, secure
video-conferencing solution.
RETAIL
CORPORATE
HEADQUARTERS
CONTACT
CENTER
RETAIL
DISTRIBUTION
CENTER
3RD PARTY
LOGISTICS
YOUR WORLD. DELIVERED.
Enable communication and collaboration in virtually any time and any
place to corporate resources and applications.
Contact
Center
User
Manufacturer
Retail Distribution Center
3rd Party
Logistics
Fleet
Retail
E-Commerce
Enterprise
Data
Accelerate business processes with real-time information and location.
Enhance enterprise collaboration and customer intimacy through unified communications.
Increase business velocity with retail
business solutions from AT&T
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CARRlERS
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P
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lNVENT0RY
LEVELS
wARER0USE
lNVENT0RY
1
SUPPLIER
Contact Center Solutions
Automate and streamline
multi-channel customer contacts
by integrating traditional call
center environments with website
customer service, online chat,
and best-of-breed IP technologies.
E-Commerce Services
and Applications
Sterling Commerce, an
AT&T Company, offers
a Selling and Fulfillment
Suite that is recognized for
executing complex, multi-
channel order management
processes faster, more
reliably, and profitably.
New Store Construction
and Build-Out
Accelerate construction and
opening of new stores by using
mobile devices to gather and
disseminate time-sensitive change
orders and other documents from
the jobsite. Allow design teams to
receive alerts and respond remotely.
Unified Communications
Connect distributed teams
in logistics, retail and warehouse
operations, marketing and
product development more
quickly through audio, web,
and video collaboration tools.
Help save money on training for
new products or new employees.
RETAIL CHANNEL OPERATIONS
4
3 In-Building Service Solutions
Enhance wireless cellular
coverage and provide
a comprehensive, managed
Wi-Fi solution for in-building
voice communications and
data applications.
Secure and Reliable
Payment Systems
Maintain customer credit card
security from store to national
levels and out to payment
partners. Have the confidence
of PCI Compliant solutions from
AT&T, while freeing up your
IT resources for other tasks.
6
5 Facilities Management
and Shrink Reduction
Improve operations with real-
time video monitoring, wireless
dispatch and alert, and remote
sensor monitoring including
RFID tags on high value items.
Field Service Automation
Schedule, dispatch and update
workforce via mobile devices.
Enable technicians to send and
receive information from the field
about work orders, parts, warranties
and billing.
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7 1
2
MARKETING AND MERCHANDISING
3 4 2 1 Digital Signage
Efficiently distribute digital
video content to aisles
and shelves all over the
store with large and small
screens connected via wireline
or wireless connections.
Improve sell-through of
high profit items and
increase impulse purchases
with AT&T Intelligent
Content DistributionSM.
Loyalty Marketing
and Mobile Commerce
Whether in stores or driving
around town, consumers are
adopting smartphones and
creating an expanded
E-Commerce channel. Extend
the value of CRM tools by
identifying your best customers
and marketing directly to them,
(with their permission), on their
mobile devices.
Consumer Wi-Fi
Engage with your consumers
while they are in your store
and give them a reason to
stay and shop more. Targeted
offers and free content and
access can build a relationship
between your brand and
your target customers, as
well as offer immediate
incentives to transact.
Video Share for
Merchandising Execution
Conduct real-time store
inspections across many stores
from one central location.
Use live video conversations
with store managers to ensure
promotions, displays and new
layouts are executed as
planned with less travel.