Amul advertisements capture the essence of India

Last updated on: April 15, 2011 12:51 IST

Share this Ask Users Write a Comment

Next

The Gujarat Co-operative Milk Marketing Federation (GCMMF) has been

bringing out one of India's most creative and compelling advertisement campaigns covering the entire spectrum of the country's business, politicians, sports and entertainment. The Federation, which markets its products under the brand name Amul, has been running catchy advertisement campaigns since 1966. Amul's longest running advertisement campaign has also found a place in the Guinness Book of World Records. The 'Amul baby' in the ad is a chubby girl usually dressed in polka dotted dress. Sylvester daCunha designed the first ad campaign for Amul Butter. Thanks to Dacunha Associates, these punchy advertisements have been entertaining us since the last five decades. Click NEXT to see the simple yet though provoking ads...

Prev
the income tax department due to an error in software (April 2010). Click NEXT to read on

Next

Amul advertisement on taxpayers receiving erroneous recovery notice from

Image: Amul advertisement.

Amul advertisements capture the essence of India
Last updated on: April 15, 2011 12:51 IST

Share this Ask Users Write a Comment

Prev

Next

An advertisment showing how brothers Anil and Mukesh Ambani are

competing with one another building their huge private mansions in Mumbai (Dec 2010). Click NEXT to read on Image: Bhaiscraper advt.

Prev

Next

This advertisement shows Finance Minister Pranab Mukherjee going to

present the Budget (February 2011). Click NEXT to read on Image: Amul advertisement.

Prev

Next

The advertisement shows the oil spill off Mumbai coast (August 2010).
Click NEXT to read on Image: An advt on pollution.

Prev

Next

The advertisement on unaffordable prices of onions (December 2010).

Click NEXT to read on Image: Advt on price rise.

Prev

Next

Prev
2011). Click NEXT to read on Image: Advertisement on scams.

Next

Amul advertisement bids farewell to 2010 the year full of scams (January

Prev

Next

Prev

Next

An advertisement unaffordable price rise of vegetables (January 2011.

Click NEXT to read on Image: Advertisement on inflation.

Prev

Next

Prev
Click NEXT to read on Image: No TV Day advt.

Next

A leading publication promoting 'No TV Day' in Mumbai (January 2011).

Prev

Next

Prev

Next

An advertisement on the growing popularity of Facebook.

Click NEXT to read on Image: Advertisement on Facebook.

Prev

Next

Prev

Next

Kerala Chief Minister V S Achutanandan may have come under attack for
calling Rahul Gandhi an 'Amul baby', but GCMMF has lapped it up with a new advertisement whose punchline is: 'They both are Amul Babies!' Achutanandan had recently hit back at Rahul who had referred to the 87-yearold CPI-M stalwart's advancing age during a poll campaign, saying he had come to Kerala to campaign for 'Amul babies', as the Congress leader himself was an 'Amul baby'. Quick to capitalise on the chief minister's diatribe, GCMMF has come out with the ad conceptualised by DaCunha Associates, a Mumbai-based ad agency associated with the co-operative since 1966. Click NEXT to read on . . .

Prev

Next

An advertisment highlighting the Rs 4,000 crore scam at Jharkhand for

awarding mining contracts and leases (Nov 2009). Click NEXT to read on Image: Advertisment on the scam.

Prev

Next

Prev
'Three Idiots' ( January 2010). Click NEXT to read on Image: Advertisement based on Bollywood film.

Next

An advertisement on the copyright controversy surrounding Bollywood film-

Prev

Next

Prev

Next

When Rahul Gandhi travelled in a Mumbai local train...

Click NEXT to read on Image: Advt on Rahul Gandhi.

Prev

Next

Prev

Next

An advertisement that shows the controversy over BT Brinjal.

Click NEXT to read on Image: Amul ads reflects current news.

Prev

Next

Prev
2010). Click NEXT to read on

Next

An advertisement on Bollywood blockbuster 'My name is Khan' (February

Image: My name is Khan as Amul advt.

Prev

Next

Prev

Next

An advertisement on the controversial IPL team from Kochi.

Click NEXT to read on Image: Advt on IPL team from Kochi.

Prev

Next

Prev
airspace disrupting flights worldwide (April 2010). Click NEXT to read on Image: Advt on volcanic ash from Iceland.

Next

An advertisement on volcanic ash from Iceland leads to closure of European

Prev

Next

Prev

Next

An advertisment celebrating 50 years of Gujarat.

Click NEXT to read on Image: Advt on Gujarat.

Prev

Next

Prev
2010). Click NEXT to read on Image: Advertisement based on TV ad.

Next

Amul advertisement based on a popular male deodorant advertisement (May

Prev

Next

Prev

Next

An advertisement celebrates Maharashtra Day (May 2010).

Click NEXT to read on Image: Maharashtra Day .

Prev

Next

Prev

Next

An advertisement on the oil spill in the Gulf of Mexico (June 2010).

Click NEXT to read on Image: Advt based oil spill.

Prev

Next

Prev

Next

An advertisement on the rampant spread of malaria in Mumbai (August

2010). Click NEXT to read on Image: Advt on Malaria.

Prev

Next

Prev
of the forth-comming Commonwealth Games (August 2010). Click NEXT to read on Image: Advt to be Commonwealth Games.

Next

An advertisement on the controversy surrounding the Organising Committee,

Prev

Next

Prev

Next

An advertisement on the controversy on World Chess Champion

Viswanathan Anand's citizenship (August 2010. Click NEXT to read on Image: Advertisement on CWG.

Prev

Next

Prev
region of news-focus. The sorry state of affairs in organising the forth coming Commonwealth Games (Sept 2010). Image: Advt shows Commonwealth Games.

Next

One topic is released nationally every week, while another is specific to the

Prev

Next

Prev

Next

An advertisement shows the Indian rupee symbol.

Image: Indian rupee symbol

Prev

Next

Prev
Amul advertisements. Image: Niira Radia on Amul ads.

Next

Niira Radia's phone conversations also became the theme for one of the

Prev

Next

Prev

Next

Anna Hazare's fasting is highlighted in one of the recent Amul

advertisements. Image: Anna Hazare in Amul ad.

Prev

Next

Prev
and remain cordial. Image: Advt on Ambani brothers.

More

An advertisement after Ambani brothers decided to settle their differences

Prev

More