Quality of Service QOS Performance during the year 1.

) Basic Service The Basic Service Providers has improvement as compared to the previous quarter

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Major Players There are two types of player in toothpaste company y Private indian owned companies (VICCO,MESWAK,OTHERS) y Foreing invested companies (COLGATE, PEPSODENT,ETC)

VICCO

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Founded in 1952 by late Shri K.V.Pendharkar, the VICCO Group has emerged today as makers of the best internationally known products of the Ayurveda, the ancient Indian system of natural medicines. Having production units at Dombivli, Nagpur and Goa in India. Their best known products are Vicco Turmeric skin / sun screen cream, Vicco Vajradanti powder and paste and Vicco SF (Sugar free) paste. About 15% of company's total production goes to overseas market. Under the able guidance of Shri. G.K.Pendharkar, Chairman, the company has established strong foothold in almost every developed country in Asia, Europe, America, Africa and Australia. Combining ancient wisdom with modern technology, the company has expanded business activities into investment, trade, advertising and education sectors as well, 13 of its associate companies. Right from its inception in the 1952, the VICCO Group of companies has been charting an unwavering course that has catapulted the group into international limelight. Today, 50 years later, the group stands majestically as a grand conglomerate of 13 companies. For its founding father, the Pendharkar, it has been indeed a long journey. But for a concern, its only a humble hop. Afterall, what are 50 years in the life of an organisation ? And more than mere organisation, VICCO is a dream : a vision to be realised, a promise to be fulfilled. The vision is to reach out to every civilisation. The promise is to make boons of the Ayurveda available to every home, far and near. VICCO is determined to achieve this goal. Meswak

Meswak is a scientifically formulated herbal toothpaste with pure extract of the Miswak plant 'Salvadore Persica', the famous 'Toothbrush Tree' used for centuries. The astringent and anti-bacterial properties of Meswak help reduce tooth decay, fight plaque and prevent gum diseases. Dabur brings this wonder herb in the form of Incredible 'Meswak' toothpaste.Dabur India Limited is the fourth largest FMCG Company in India with Revenues of US$750 Million (Rs 3416 Crore) & Market Capitalisation of US$3.5 Billion (over Rs 16,000 Crore). Building on a legacy of quality and experience of over 125 years, Dabur operates in key consumer products categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care & Foods. No wonder, Meswak is today the largest premium toothpaste brand in the 3|Page

country. Meswak is available in 4 SKUs: Family Pack, 200gm, 100gm and 50gm

Colgate 1806:-William Colgate starts a starch, soap and candle business on Dutch Street in New York City. 1873:-Colgate introduces toothpaste in jars. 1896:-Colgate introduces toothpaste in a collapsible tube. Colgate-Palmolive (India) Limited is Indias leading provider of scientifically proven oral care products with multiple benefits at various price points. The range includes toothpastes, toothpowder and toothbrushes under the Colgate brand, as well as a specialised range of dental therapies under the banner of Colgate Oral Pharmaceuticals. These have become an essential part of daily oral hygiene and therapeutic oral care in India. The Company also provides a range of personal care products under the Palmolive brand name. Colgate has been ranked Indias #1 Most Trusted Brand across all categories for four consecutive survey periods by Brand Equitys Most Trusted Brand Survey (2003-2007). In Brand Equitys 2008 and 2009 Most Trusted Brand survey, Colgate was again rated the leading brand amongst all FMCG brands. Prior to this, Colgate was also rated as the #1 brand by the A&M MODE Annual Survey for Indias Top Brands for eight out of nine years during the period 1992 to 2001. Financial Highlights 3Q 2009-10 : Colgate-Palmolive (India) Limited today reported net sales of Rs. 490.6 crores for the third quarter ended December 31, 2009, an increase of 17% over the same quarter of the previous year. Net profit for the quarter is Rs. 116.4 crores, an increase of 50% over the net profit recorded in Q3 of the previous year. Pepsodent

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