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  • 25mba Marketing Management Set1

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    SRINIVASA RAO GANTA
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    MARKETING MANAGEMENT --Time: 3 hours Max Marks: 60 Answer any FIVE Questions All Questions carry equal marks. 1. "The present day marketing is consumer oriented". Explain its objectives. 2. What is demand? Discuss various types of demand, which a marketing manager should take into consideration for market planning. 3. What should be the suitable bases for market segmentation in case of (a) Air conditioners and (b) Soft drinks. 4. Prepare a list of two products at each of the following stages of the P

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    MARKETING MANAGEMENT --Time: 3 hours Max Marks: 60 Answer any FIVE Questions All Questions carry equal marks. 1. "The present day marketing is consumer oriented". Explain its objectives. 2. What is demand? Discuss various types of demand, which a marketing manager should take into consideration for market planning. 3. What should be the suitable bases for market segmentation in case of (a) Air conditioners and (b) Soft drinks. 4. Prepare a list of two products at each of the following stages of the P

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    1K vues1 page

    25mba Marketing Management Set1

    Transféré par

    SRINIVASA RAO GANTA
    MARKETING MANAGEMENT --Time: 3 hours Max Marks: 60 Answer any FIVE Questions All Questions carry equal marks. 1. "The present day marketing is consumer oriented". Explain its objectives. 2. What is demand? Discuss various types of demand, which a marketing manager should take into consideration for market planning. 3. What should be the suitable bases for market segmentation in case of (a) Air conditioners and (b) Soft drinks. 4. Prepare a list of two products at each of the following stages of the P

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 1

    Code No: 25MBA NR-R5-R7

    M.B.A. II Semester Regular Examinations, Jul/Aug 2008


    MARKETING MANAGEMENT
    ----
    Time: 3 hours Max Marks: 60
    Answer any FIVE Questions
    All Questions carry equal marks
    ?????

    1. “The present day marketing is consumer oriented”. Explain its objectives.

    2. What is demand? Discuss various types of demand, which a marketing manager


    should take into consideration for market planning.

    3. What should be the suitable bases for market segmentation in case of

    (a) Air conditioners and


    (b) Soft drinks.

    4. Prepare a list of two products at each of the following stages of the PLC in the
    Indian market:

    (a) introductory stage.


    (b) Growth stage
    (c) maturity stage and
    (d) decline stage

    5. Discuss the influence of imitating price increases by companies on the market with
    relevant examples.

    6. Explain the various elements of physical distribution in the management of distri-


    bution.

    7. (a) Distinguish between public relations and publicity.


    (b) How publicity can be both boon and bane for the companies?

    8. Discuss the limitations and merits of strategic control.

    ?????

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