Company Name

xxxxx
SWOT ANALYSIS

Print Date: 7/20/2011

The following "XXXXX SWOT ANALYSIS" is intended to identify attainable objectives by determining the desired end states, plans, policies, goals, strategies, tactics and actions necessary to achive our goal of XXXXX. Proficiency/Vulterability "Priority" Each factor should be rated based on its importance using an alphabetical scale from A to E, where A = very important B = important C = some importance D = little importance E = not important Action Identification Our SWOT Analysis reveals issues which translate into one of six action categories, and/or produce issues that overlay multiple categories. The objective is to identify what is good and bad about our business development strategy. The ultimate purpose is to improve by translating our Strenghts, Weaknesses, Opportunities and threats into action categories that can be agreed and owned by participating team members. Proficiency/Vulterability "Efficiency Level" Each factor is then rated based on proficiency (internal) or vulnerability (external) using a numerical scale from 1 to 5, where 1 = very proficient or not vulnerable 2 = proficient or little vulnerability 3 = average proficiency or some vulnerability 4 = poor proficiency or vulnerable 5 = deficient or very vulnerable. Action Category 1. Product (what are we selling?) 2. Process (how are we selling it?) 3. Customer (to whom are we selling it?) 4. Distribution (how does it reach them?) 5. Finance (what are the prices, costs and investments?) 6. Administration (and how do we manage all this?)

Ranking Priority Score Due to the complexity of SWOT issues and the abundance of competing priorities, in order to identify the highest payback Result Oriented Activities, ranking of significance is required and can be accomplished through an assesment of Vulnerability, Impact and Probibility of Occurance. By grouping Vulnerability Priorities and assigning a weight factor from 1-10 for Probability and Impact elements, multiplying these factors will result in a score which is in order of presidence segregated by Vulnerability. Assigned Action Categories then help to determine how to improve the company's positon within all factors and elements of the SWOT Analysis.
Sorted by Vulnerability, Probibility of Occurance, then Score LOWEST TO HIGHEST score Sorted by Vulnerability, Probibility of Occurance, then Score HIGHEST TO LOWEST score

MAINTAIN, BUILD & LEVERAGE (obvious natural priorities) Occurrence Category Impact Vulnerability STRENGTHS Probability S

Priority Score

REMEDY (potentially attractive options) OR EXIT Occurrence Category Impact Vulnerability WEAKNESSES Probability W

Priority Score

S01 S02 S03

0 0 0

W01 W02 W03

0 0 0

SWOT Analysis pg 1 of 3

Company Name
S04 S05 S06 S07 S08 S09 S10 S11 S12 S13 S14 S15 S16 S17 S18 S19 S20

xxxxx
SWOT ANALYSIS

Print Date: 7/20/2011 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

W04 W05 W06 W07 W08 W09 W10 W11 W12 W13 W14 W15 W16 W17 W18 W19 W20

Sorted by Vulnerability, Probibility of Occurance, then Score HIGHEST TO LOWEST score

Sorted by Vulnerability, Probibility of Occurance, then Score HIGHEST TO LOWEST score

PRIORITIZE AND OPTOMISE (easy to defend and counter) Occurrence Category Impact Vulnerability OPPORTUNITIES Probability O

Priority Score

COUNTERACT (potentially high risk)

T T01 T02 T03 T04 T05

THREATS

Vulnerability

Occurrence Category Impact Probability

Priority Score

O01 O02 O03 O04 O05

0 0 0 0 0

0 0 0 0 0

SWOT Analysis pg 2 of 3

Company Name
O06 O07 O08 O09 O10 O11 O12 O13 O14 O15 O16 O17 O18 O19 O20

xxxxx
SWOT ANALYSIS

Print Date: 7/20/2011 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

T06 T07 T08 T09 T10 T11 T12 T13 T14 T15 T16 T17 T18 T19 T20

SWOT Analysis pg 3 of 3