big ten conference

ABOUT THE BIG TEN CONFERENCE

! 11 world-class universities whose member institutions share a common mission of
research, graduate, professional and undergraduate teaching and public service.
! $94 million in direct financial aid to more than 8,400 men and women student-
athletes who compete for 23 championships, 12 for men and 11 for women.!
! Over 4,000,000 living alumni (more than any other conference).
! 317,000 current undergrads (largest enrollment of any conference).
! Has more avid football and basketball fans than any other conference.
! For the 34th straight season, Big Ten men's basketball led the nation in attendance,
with an average of 12,978 fans per game.

BIG TEN SPORTS PROPERTIES
Big Ten Sports Properties (BTSP),!a property of Learfield Sports,! is the multimedia
rights holder for The Big Ten Conference.! The league relationship is a natural fit for
Learfield Sports as the company already represents six of the eleven Big!Ten schools
including Indiana, Iowa, Minnesota, Purdue, Penn State and Wisconsin. The long-term
relationship charges Learfield Sports with delivering impactful, strategic corporate
partnership initiatives for the Big Ten Conference through media, corporate
hospitality, presenting sponsorships of select championships and tournaments, venue
exposure, branding opportunities and product sampling.






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! Integration of logos and marks at retail. The rights to use
the Big Ten name and collective school marks provides unique
opportunities for branding and retail promotions.
! Sale or giveaway of premium items to build traffic and
increase sales.
! Text and win mobile promotions.
! Season long customized promotions.

! Premium giveaways at events.



promotions

The Big Ten offers many promotional opportunities that give partners
a chance to make a lasting impression on fans both at athletic events
and at retail. Opportunities include but are not limited to:


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football championship
The inaugural Big Ten Football Championship game will
take place on Saturday December 3, 2011 at Lucas Oil
Stadium in Indianapolis. The division winners will clash in
one of the most anticipated games of the year.

OPPORTUNITIES INCLUDE:
! In-stadium signage
! Exterior marquee signage
! In-stadium TV monitor advertising
! Scoreboard features
! On-field promotions
! Sampling & Couponing
! Fan Fest Sponsorship
! Display space
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basketball tournaments
Located in the heart of Big Ten country, the Big Ten Mens
and Womens Basketball Tournaments take place in March
at Conseco Field house in Indianapolis. Fans from all over
the country travel to the area to catch a glimpse of their
team in twenty of the most exciting games of the year.
Games are aired on CBS, ESPN and the Big Ten Network.


OPPORTUNITIES INCLUDE:
! Presenting status
! TV visible signage
! In-arena signage
! On-court promotions
! Videoboard features
! Retail promotions
! Sampling & Couponing
! Display space
! Fan Fest sponsorship
! Pep Rally sponsorship
! Halftime sponsorship
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olympic sports
In addition to the football and mens and womens basketball championships, the
Big Ten Conference hosts an additional 20 Championships a year.
Championships include:

! Baseball
! Wrestling
! Soccer
! Track & Field
! Mens & Womens Tennis
! Rowing
! Swimming & Diving
! Gymnastics
! Field Hockey
! Mens and Womens Golf


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RADIO
Big Ten Sports Properties has teamed up with Compass Media Networks and will air
over 20 football and basketball games nationally throughout the year.



TELEVISION
By partnering with the Big Ten Network, Big Ten Sports Properties can work with
your company to help customize and expand your companys reach through the Big
Ten footprint and beyond.



DIGITAL
The Big Ten Website Network combines official school sites with many independent
Big Ten Fan Sites enabling Big Ten partners the ability to reach avid Big Ten fans
across the country.



media
Facilitate relationships with
11 Big Ten Campuses







Presence on-site of Big Ten
participant bowl games







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Explore a range of additional opportunities to meet your specific marketing and advertising objectives:














TITLESHIP
BTSP offers various
levels of sponsorship
and recognition to a
variety of events










PRINT/ PROGRAM ADS
Offers program ads to fit
any companies advertising
objective or budget












additional opportunities
TICKETS & HOSPITALITY
Options are available to
fit any size group or
occasion










CAMPUS EXTENSIONS
BOWL GAMES
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LEADER IN COLLEGIATE SPORTS MARKETING
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learfield sports network
When you join our team at Big Ten Sports Properties, you become a member of our vast network of athletic departments,
conference partners, sponsors and marketers. We work hard to make sure all of our partners and employees benefit from the
wealth of knowledge and experience shared within this network.