PRESENTS

SPONSORSHIP PACKAGE 2011

SEVENTEEN YEARS OF GREAT BEER!

For more information contact Crystal Reinhard 416.635.9889 x 21 crystal@eventrix.ca

beerfestival.ca

SIXTEEN YEARS OF GREAT BEER!

SOCIAL MARKETING

PRESENTS

TORONTOS FESTIVAL OF BEER

On August 4th - 7th, we salute the seventeenth year of this acclaimed Toronto tradition; a festival focused around beer, accompanied by live music, delicious food and grilling demonstrations. The Festival is Canadas premier celebration of the golden beverage and an effective branding and sampling forum where brewers and consumers gather to experience and share the many world-class beers available in Ontario. From lagers and stouts, to wheat beers and pale ales, a vast majority of Ontario brands are represented, allowing upwards of 30 000 patrons to sample a variety of brands in a unique out of store, one stop shop experience.

THE FESTIVAL DEMOGRAPHICS

ONLINE MARKETING

Please serve responsibly. TORONTOS FESTIVAL OF BEER is a supporter of the SMART SERVE Responsible Server Training Program. 1-877-620-6082 www.smartserve.org.

DATES FOR 2011

Thursday, August 4th Friday, August 5th Saturday, August 6th Sunday, August 7th
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4PM - 10PM 3PM - 10PM 12PM - 7PM 12PM - 7PM

ONSITE MARKETING

SPONSORSHIP BENEFITS

LOCATION
Torontos Festival of Beer is held every year Bandshell Park. Located at Exhibition Place, the park is easily accessible by both the TTC and GO Transit. Constructed in 1936 and inspired by the Hollywood Bowl, Bandshell Park is the perfect location for the Festival.

SPONSORSHIP OPPORTUNITIES MEDIA EXPOSURE

PUBLIC RELATIONS ADDITIONAL OPPORTUNITY

For more information contact Crystal Reinhard 416.635.9889 x 21 crystal@eventrix.ca

beerfestival.ca

SIXTEEN YEARS OF GREAT BEER!

SOCIAL MARKETING

DEMOGRAPHICS
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Please serve responsibly. TORONTOS FESTIVAL OF BEER is a supporter of the SMART SERVE Responsible Server Training Program. 1-877-620-6082 www.smartserve.org.

PRESENTS

Age: 25-44 Sex Ratio: 55% males to 45% females Income: mid to upper levels Location: Over 70% live and work within the GTA Living Arrangements: 50% homeowners, 50% renters Lifestyle: Active, busy, outgoing and social 70% of Festival patrons are loyal, brand conscious and dedicated consumers who have attended the Festival previously An approximate 70/30 ratio between the Festivals dedicated patrons and first-timers, allowing for the opportunity to target new consumers as well as strengthen relationship with existing ones.

THE FESTIVAL DEMOGRAPHICS

ONLINE MARKETING

ONSITE MARKETING

SPONSORSHIP BENEFITS

MARKET RESEARCH
The following results are from our Libation Nation member survey conducted in 2008 in conjunction with our ticket sales. We had approximately 500 people participate;

SPONSORSHIP OPPORTUNITIES MEDIA EXPOSURE

PUBLIC RELATIONS ADDITIONAL OPPORTUNITY

For more information contact Crystal Reinhard 416.635.9889 x 21 crystal@eventrix.ca

beerfestival.ca

SIXTEEN YEARS OF GREAT BEER!

SOCIAL MARKETING

PRESENTS

WHY SPONSOR TORONTOS FESTIVAL OF BEER

Being a sponsor of Torontos Festival of Beer allows you to:
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THE FESTIVAL

Build upon existing customer relationships and create brand awareness among new and potential customers, Showcase your brand at a number of well advertised events throughout the Toronto region, Gain insight into new and existing customers product knowledge of your brand, Reach targeted customers, Gain exposure through our targeted and effective marketing campaign: encompasses radio, print, online and social media, Entertain clients in our exclusive VIP area.

ONLINE MARKETING

DEMOGRAPHICS

n Please serve responsibly. TORONTOS FESTIVAL OF BEER is a supporter of the SMART SERVE Responsible Server Training Program. 1-877-620-6082 www.smartserve.org. n

Torontos Festival of Beer is the perfect opportunity to effectively increase your brand awareness and target your core demographic.

ONSITE MARKETING

SPONSORSHIP BENEFITS

KEY SPONSORSHIP BENEFITS

Sponsors can receive exposure in the following:
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Media
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Print Radio Online and Social Media E-Marketing Onsite Marketing Product Sampling Public Relations

SPONSORSHIP OPPORTUNITIES

PUBLIC RELATIONS

Marketing Collateral
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As well as:
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ADDITIONAL OPPORTUNITY

Category Exclusivity VIP Tickets for client entertaining Additional Torontos Festival of Beer tickets for contesting

MEDIA EXPOSURE

For more information contact Crystal Reinhard 416.635.9889 x 21 crystal@eventrix.ca

beerfestival.ca

SIXTEEN YEARS OF GREAT BEER!

SOCIAL MARKETING

PRESENTS

SPONSORSHIP OPPORTUNITIES AVAILABLE

As the only event in Ontario to bring over 30 000 beer enthusiasts together, Torontos Festival of Beer provides you and your brand the opportunity to reach a targeted, captive audience. Below are examples of the major sponsorship opportunities available. We will work with you to customize a sponsorship package that is right for you.

THE FESTIVAL

Title Sponsor
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ONLINE MARKETING

Please serve responsibly. TORONTOS FESTIVAL OF BEER is a supporter of the SMART SERVE Responsible Server Training Program. 1-877-620-6082 www.smartserve.org.

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Designate as the exclusive presenting sponsor One Brand Experience Area in partnership with a brewery partner Brand name and logo inclusion as presenting sponsor in all printed materials, radio, web and PR Trademark on one side of sampling cup given to Festival attendees Title position in the Friday night Beer Garden Gala, featuring promotional contest throughout the evening at all brewery booths Secondary or tertiary positioning for all satellite events Onsite signage including entrance signage Online exposure at beerfestival.ca outlining onsite activation VIP passes Beer Garden Gala passes (valid Friday only) Exclusive sponsorship of the Main Stage Brand name and logo inclusion as main stage sponsor in all printed materials, radio, web and PR Contesting opportunities online through Libation Nation and various media outlets Onsite ambassador program in tandem with various breweries Stage backdrop signage and other stage area signage opportunities Online exposure at beerfestival.ca VIP passes Beer Garden Gala Passes (valid Friday only) Title sponsorship of the Grilling Tent One Brand Experience Area 2-week coordinated creative campaign to tie in contesting, signage and onsite presence Contesting opportunities online through Libation Nation and various media outlets Onsite ambassador program in tandem with various breweries Signage opportunities Online exposure at beerfestival.ca Exposure via logo in all printed materials, radio, web and PR VIP passes Beer Garden Gala Passes (valid Friday only) Exclusive sponsorship of the VIP Area Brand name and logo inclusion as VIP sponsor in all printed materials, radio, web and PR Contesting opportunities online through Libation Nation and various media outlets Brand signage opportunities onsite Online exposure at beerfestival.ca VIP passes Beer Garden Gala Passes (valid Friday only)

DEMOGRAPHICS SPONSORSHIP BENEFITS

ONSITE MARKETING

Main Stage Sponsor

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Grilling Tent Sponsor

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SPONSORSHIP OPPORTUNITIES

PUBLIC RELATIONS

VIP Area Sponsor

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ADDITIONAL OPPORTUNITY

MEDIA EXPOSURE

For more information contact Crystal Reinhard 416.635.9889 x 21 crystal@eventrix.ca

beerfestival.ca

SIXTEEN YEARS OF GREAT BEER!

SOCIAL MARKETING

PRESENTS

MEDIA PLAN
TORONTO MEDIA PLAN AND PARTNERS
After more than a decade of effective marketing, word of mouth delivers over 50% of our Festival audience! Our Festival Media Plan drives this word of mouth as we have Toronto covered via a number of outlets, including NOW Magazine, Chill Magazine, TAPS Magazine, The Beer Store and radio partners Q107 and Virgin Radio for the entire month leading up to the Festival!
Please serve responsibly. TORONTOS FESTIVAL OF BEER is a supporter of the SMART SERVE Responsible Server Training Program. 1-877-620-6082 www.smartserve.org.

THE FESTIVAL DEMOGRAPHICS

ONLINE MARKETING

NOW MAGAZINE
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Weekly readership of over 355,000 4 week promotional including contesting

ONSITE MARKETING

CHILL MAGAZINE
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SPONSORSHIP BENEFITS

856,800 readers per issue Full page ad in June/July issue

TAPS THE BEER MAGAZINE

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10 000 copies printed per issue Full page ad in July issue

THE BEER STORE

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Tickets sold in 30 stores within the GTA Posters in a total of 130 throughout the GTA and Golden Horseshoe

SPONSORSHIP OPPORTUNITIES

PUBLIC RELATIONS

Q107
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Largest listening audience for ages 22-45 4 week promotional campaign including contesting

VIRGIN RADIO
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Virgin Radio Core Audience for ages 25-44 4 week paid and promotional

ADDITIONAL OPPORTUNITY

Torontos Festival of Beer attracts consumer attention ALL YEAR LONG!

Throughout the year, additional targeted collateral campaigns reach your consumer with event promotions that ignite and attract attention to your brand!
For more information contact Crystal Reinhard 416.635.9889 x 21 crystal@eventrix.ca

MEDIA EXPOSURE

beerfestival.ca

SIXTEEN YEARS OF GREAT BEER!

SOCIAL MARKETING

PRESENTS

SOCIAL MEDIA AND MARKETING

As social media and marketing has become more popular amongst our target audience, we have incorporated new and exciting opportunities into the mix. These are great opportunities for our exhibitors to utilize in order to communicate with their audience even more.

THE FESTIVAL DEMOGRAPHICS

ONLINE MARKETING

FACEBOOK
Please serve responsibly. TORONTOS FESTIVAL OF BEER is a supporter of the SMART SERVE Responsible Server Training Program. 1-877-620-6082 www.smartserve.org. n

Torontos Festival of Beer has an Official Facebook page, which currently has over 3500 members. Our Facebook page has a dedicated section for exhibitor page links, as well as any additional events that we may be running.

ONSITE MARKETING

SPONSORSHIP BENEFITS

TWITTER
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Torontos Festival of Beer has a dedicated Twitter account, starting as of 2010, with over 300 followers. Any followers will be updated on any news for 2011, including new and existing sponsors, music lineups, events, a countdown to the Festival, etc.

SPONSORSHIP OPPORTUNITIES MEDIA EXPOSURE

PUBLIC RELATIONS ADDITIONAL OPPORTUNITY

For more information contact Crystal Reinhard 416.635.9889 x 21 crystal@eventrix.ca

beerfestival.ca

SIXTEEN YEARS OF GREAT BEER!

SOCIAL MARKETING

PRESENTS

ONLINE MARKETING
BEERFESTIVAL.CA - Our Official Beer Festival Website
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THE FESTIVAL

This site contains all information regarding the Festival, including sponsor logos, upcoming events, Grilling Tent schedule, music schedule, etc. Tickets are sold primarily online which results in a dramatic increase in our visitors.

ONLINE MARKETING

LIBATIONNATION.CA
n Please serve responsibly. TORONTOS FESTIVAL OF BEER is a supporter of the SMART SERVE Responsible Server Training Program. 1-877-620-6082 www.smartserve.org. n

DEMOGRAPHICS

An online community for food and drink connoisseurs who like to stay connected and celebrate responsibly A new members-only website which will serve to inform our members about upcoming events, contests, and our Insider Info. LibationNation.ca holds a database of over 17 000 names of food & drink connoisseurs

ONSITE MARKETING

E-MARKETING Libation Nation E-Newletters

For Members...
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SPONSORSHIP BENEFITS

A monthly e-newsletter that is sent out to our Libation Nation membership database of over 17 000. This e-newsletter keeps them informed about: n Upcoming events n Special Offers n Exclusive Invitations n Whats happening in the industry A great opportunity for sponsors to reach over 17 000 food & drink connoisseurs at just a click of a button! Utilize the e-newsletter to: n Create brand awareness by engaging members in creative contests and special offers n Measure your brand awareness through integrated consumer surveys n Draw attention to your products/services by offering promotional incentives to members n Showcase your brand through exclusive member invites to any of your events

SPONSORSHIP OPPORTUNITIES

PUBLIC RELATIONS

For Sponsors...
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ADDITIONAL OPPORTUNITY

From creative design to email distribution to measurable results, this complete online communications package is PIPEDA compliant and is issued free to its members courtesy of great sponsors like Torontos Festival of Beer.

MEDIA EXPOSURE

For more information contact Crystal Reinhard 416.635.9889 x 21 crystal@eventrix.ca

beerfestival.ca

SIXTEEN YEARS OF GREAT BEER!

SOCIAL MARKETING

PRESENTS

ONSITE MARKETING
Torontos Festival of Beer Pocket Guide
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PRESENTS

THE FESTIVAL

Ad in the Official Pocket Guide of the Festival Opportunity to add in coupon/special offer

ONLINE MARKETING

OTHER ONSITE OPPORTUNITIES

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DEMOGRAPHICS

The opportunity for product sampling through a variety of onsite methods: hand outs, field teams, booths, etc. The opportunity to participate in survey programs giving your brand visibility and completing market data gathering successfully The opportunity to have onsite signage at each event

Please serve responsibly. TORONTOS FESTIVAL OF BEER is a supporter of the SMART SERVE Responsible Server Training Program. 1-877-620-6082 www.smartserve.org.

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ONSITE MARKETING

Reach consumers through a variety of multi-media contesting campaigns. This is your chance to create brand awareness and recognition through contest methods, special offers and more. Benefit from:
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SPONSORSHIP BENEFITS

on-air mentions of your contests during radios morning shows and drive-home segments onsite contests at each event Torontos Festival of Beer and Libation Nation Events

SPONSORSHIP OPPORTUNITIES MEDIA EXPOSURE

PUBLIC RELATIONS ADDITIONAL OPPORTUNITY

For more information contact Crystal Reinhard 416.635.9889 x 21 crystal@eventrix.ca

beerfestival.ca

SIXTEEN YEARS OF GREAT BEER!

SOCIAL MARKETING

PRESENTS

PUBLIC RELATIONS
In addition to the Media Plan, Collateral Materials and Online and Social Media, our PR campaign generates media attention building up to TFOB.
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THE FESTIVAL

Press-releases and media advisories to over 135 print, radio, online and TV media outlets Six month, province-wide targeted print and radio media plan

ONLINE MARKETING

PUBLIC RELATIONS CAMPAIGN

An example of some of the media outlets that cover Torontos Festival of Beer;
Please serve responsibly. TORONTOS FESTIVAL OF BEER is a supporter of the SMART SERVE Responsible Server Training Program. 1-877-620-6082 www.smartserve.org.

DEMOGRAPHICS

24 Hours 360 Magazine 680 News Access magazine Allaboutbeer.com Annex Gleanor Bayview Post Beer.com Beeradvocate.com Beerfestivals.org Beerinfo.com Beerscribe.com Biz magazine blogTO Bloor West Villager Breakfast Television Brewstraveler.com The Plant Broadband magazine Canada Extra Editor Canadian Brewerianist Canadian Business magazine Canadian Free Press Canoetravelnetwork.com CBC CFRB 1010 CFTO

CH TV Chart magazine Cheapeatstorontoblog.com Chum Television CityPulse CIUT 89.5 FM itravel2000.com Dotoronto.com Durham Student News Etobicoke Guardian EYE Weekly Festivalmondialbiere.qc.ca Flow 93.5 FM Foxy 88.5 Fuel Advertising Globe and Mail Guelph Mecury Harmony magazine (Van.) Grassroots Sports TV London Free Press/Sun Media Bite Television National Post Nightlife Publications North Bay Nugget O Milenio/Stadium Ottawa Citizen

Peace magazine Q107 Ratebeer.com Richmond Hill Post magazine Steam Whistle E-Newsletter Stir Media TAPS Radio The Examiner (Peterborough) The Fan 590 The Ontario Ministry The Sudbury Star The Travelzine The Tribune (Welland) of Tourism The Vancouver Sun The Windsor Star Times Colonist (Victoria) Toronto Star Toronto.com Torontoartsandevents.com solutionsunited.net/Toronto TOstudent.com Town Media University of Toronto Waterfront magazine YYZ Lifestyle Magazine

ONSITE MARKETING PUBLIC RELATIONS ADDITIONAL OPPORTUNITY

SPONSORSHIP BENEFITS SPONSORSHIP OPPORTUNITIES MEDIA EXPOSURE

For more information contact Crystal Reinhard 416.635.9889 x 21 crystal@eventrix.ca

beerfestival.ca

SIXTEEN YEARS OF GREAT BEER!

SOCIAL MARKETING

PRESENTS

ADDITIONAL SPONSORSHIP OPPORTUNITIES

We are currently planning some exciting new Libation Nation Events for 2011. These are great opportunities for sponsors to target and engage our 17 000 members;
n n n n Please serve responsibly. TORONTOS FESTIVAL OF BEER is a supporter of the SMART SERVE Responsible Server Training Program. 1-877-620-6082 www.smartserve.org. n n

THE FESTIVAL

ONLINE MARKETING

Zupa Bowl February 201 Ontario Brewing Awards April 2011 King Street Crawl July 2011 Hopscotch November 2011 12 Beers of Christmas November 2011 The Art of Craft Brewing TBD 2011

PRESENTS

ZupaBowl
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Hosted by Kevin Brauch Stiegl Beer Sampling

3rd Annual

DEMOGRAPHICS

A Super Bowl Party in the spirit of Oktoberfest!

Schnitzel, Brats, Beer & THE BIG GAME!

Host of The Thirsty Traveler and cohost of Iron Chef America

Complimentary Suckling Pig At Halftime Libation Nation Providing Great Prizes!

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ONSITE MARKETING

SPONSORSHIP BENEFITS

KING STREET CRAWL

2010

Sunday, Feb. 7th 5pm Bier Markt Esplanade

58 The Esplanade, Toronto 416-862-7575

Brought to you by:

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10
ADMIT ONE 19+ event

SPONSORSHIP OPPORTUNITIES MEDIA EXPOSURE

PUBLIC RELATIONS ADDITIONAL OPPORTUNITY

For more information contact Crystal Reinhard 416.635.9889 x 21 crystal@eventrix.ca

beerfestival.ca