CBEC1103 ELEMENTS OF E-COMMERCE

Name: Yoosuf Nizam Moosa ID Number: S0971530 Telephone: (960)7946474 Email Address: usufnizam@oum.edu.my

Tutors Name: Ahmed Thohir Learning Centre: Villa College

TRIMESTER: MAY 2011

ASSIGNMENT SUBMISSION AND ASSESSMENT _________________________________________________________________________ COURSE CODE:CBEC 1103 COURSE TITLE:ELEMENTS OF E-COMMERCE SEMESTER:MAY 2011 ___________________________________________________________________ ______ INSTRUCTIONS TO STUDENTS
1. This assignment contains only ONE (1) question that is set in the language of the printed module for the course. 2. Answer in Malay or English. 3. Download the language version of the assignmenttemplate concerned from the MyVLE for preparation and submission of your assignment. Your assign ment should be typed using 12 point Times New Roman font and 1.5 line spacing. 4. Your assignment should be between 2500 to 3000 wordsexcluding references. The number of words should be shown at the end of your assignment. Do not copy the assignment question and instructions to your answer. 5. You must submit your assignment ONLINE via the MyVLE. Refer to the portal forinstructions on the procedures to submit your assignment on -line. You are advised to keep a copy of your submitted assignment for personal reference. 6. You can submit your assignment ONCE only in a SINGLE file. 7. Your assignment mustbe submitted between 28th June 2011 and10th July 2011. Submission after 10th July 2011 will NOT be accepted. 8. Your assignment should be prepared individually. You should not copy another person s assignment. You should also not plagiarise another person s work as your own.

EVALUATION This assignment accounts for 30% of the total marks for the course and shall be assessed based on the Rubricsattached . You would be given feedback on the assignment before the Final Semester Examination commences. PLAGIARISM: MARKS DEDUCTION Warning: The submitted assignment will automatically undergo a similarity check. If plagiarism is detected, marks would be deducted as follows: y y Assignments with 10 - 30 % overlap with others: 20% deduction from the total marks scored. Assignments with more than 30% overlap with others :Zero mark would be given

ASSIGNMENT QUESTION

Mobile commerce (M-Commerce), also known as M-Business, includes any business activity conducted over a wireless telecommunication network. This includes B2C and B2B commercial transactions as well as the transfer of information and services via wireless mobile devices. 1. What sells best in M-Commerce? Make a list of products and services that offer the best opportunity fo r the development of M-Commerce. What characteristics that these items possess that makes them sellable? 2. Mobile banking is the most popular mobile application in fi nancial services. Describe at least three services provided by mobile banking.

3. Discuss the technical limitations of M -Commerce. Which of the M-Commerce limitations do you think will have the biggest negative impact on M -Commerce? Which negative impact can be minimized within 5 years? (30 marks)

Mobile commerce or m-commerce can be defined as Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to computer -mediated networks with the help of an electronic device (Tiwari, 2007) The item that sells best in m -commerce is mobile applications. The android and Apple iPhone can install soft ware over the air through internet by means of gsm or wifi, and peruse upon catalogue of applications. The software sales from Apple's mobile App Store and competing Android Market are expected to continue their huge growth in the coming years, reaching $14 .1 billion in direct revenue in 2012 and nearly $40 billion by 2015. (Lane, 2011) The products and services that offer the best opportunity fo r the development of MCommerce are: 1. SMS services 2. MMS services 3. Mobile Phone Ringtones 4. Receiver tones 5. Applications 6. Games

1. SMS services Some of the popular SMS services that mobile service providers have are Picture messaging: Picture messages, normally a template used for particular events such as Eid, Valentines Day, etc Premium SMS: for services such as queue number, prayer times, flight informations, stock rates, dictionary, directory services. Social networking sms: Normally the receiving feeds from twitter and facebook are free but to reply to the feed will be charged by the service provider. Thaana SMS: Send SMS in native Dhivehi font using a special application for the mobile Color SMS: a special application for the mobile, (Dhiraagu, 2010)

2. MMS services Pictures Audio Video The service of video is normally sent in 3gp format. 3. Mobile Phone Ringtones Hindhi, Dhivehi, various songs Religious speeches Normal sounds 4. Receiver tones Hindhi, Dhivehi, various songs Religious speeches Normal sounds 5. Applications Business related, Education, Finance, Healthcare & Fitness , Lifestyle, Medical, Navigation,News

6. Games Entertainment games, 7. Music iTunes and Ovi Music Service, Google Music Beta

What characteristics that these items possess that makes them sellable?

1. SMS services Picture messaging: easily accessible from websites and can be SMSed from any international phone number . Can send the product instantly instead of a physical item. Premium SMS: Used for popular high demand areas such as in health and finance services. Social networking sms: The easy way to get this service: from registering with a keyword. The user with no access to internet will want to reply to his/her feeds thru sms. Thaana SMS: The low rates and new technology

Color SMS: The low rates and new technology as special mobile application , (Dhiraagu, 2010) 2. MMS services This service was popular as generally all the handsets had this service. Short movie and song trailers clips can be directly downloaded so are shown, service providers shows Ads through mass media boosting demand for this . Also can send this product to customer instantly over the air which is the best characteristic. The product is cheap and low cost to make. 3. Mobile Phone Ringtones Hindhi, Dhivehi, various songs Religious speeches Normal sounds 4. Receiver tones Hindhi, Dhivehi, various songs Religious speeches Normal sounds 5. Applications Business related, Education, Finance, Healthcare & Fitness , Lifestyle, Medical, Navigation,News

6. Games Entertainment games, 7. Music iTunes and Ovi Music Service, Google Music Beta

Referen es

Bibliography
Dhiraagu. (2010). dhiraagu.com.mv. Retrieved june 29, 2011, from dhiraagu.com.mv: http://dhiraagu.com.mv/mobile/messaging/ Lane, S. (2011, June 29). Direct revenue from mobile 'app stores' expected to top $14B in 2012. Retrieved Jul 2, 2011, from appleinsider.com: http://www.appleinsider.com/articles/11/06/29/direct_revenue_from_mobile_app_stores_exp ected_to_top_14b_in_2012.ht ml LEPPNIEMI, M. (2008). MOBILE MARKETING COMMUNICATIONS IN CONSUMER MARKETS. Oulu: Acta Univ. Oul. Tiwari, R. (2007). The Mobile Commerce Prospects: A strategic analysis of opportunities in the banking sector. Hamburg: Hamburg University .