A Quick Brief

etchbee creative group, established in October 2010, is a group of companies that was a resultant of unique business ideas. Our mission is to create a selection of brands that lead their products and services to regional and international recognition.

Our Brands

A creative agency that entices itself with a lush of creativity with every client. They treat each brand with a unique approach, strategy and understanding. Everything is online, divice is engineers its products to the specific need of its clients, from online user experiences to mobile and desktop applications. The need of the right selection of models, promoters and on spot conversational experts and become your momentary brand ambassador. Pearls & Feathers gives you just that, and more... With the calibre of creative output, why not establish something for the public, similarly giving our partners and our clients a better and more captivated and concentrated medium to advertise.

Hosting a roster of the greatest artists in the region, Magnum Artist Management boasts off its massive experience in the industry to give you an unforgettable musical experience. ThisFrequency.com, The first and the only electronic dance music online radio station in the Middle East and North Africa, boasts of a roster of only the regions best and the most talented DJs. JoRavers.com, a Joint Venture and an online community for Electronic Dance Music, catering to nearly 5,000 users in the region hosts music downloads and podcasts on a daily basis. X Recordings is a record label for the regions most unique producers staffed with the regions favourite producers. The record label is set to sail on the beginning of 2012

Lets Get To Business...

TheEvolutionoftheBigIdea.

-basedonourTrueStory

WHO ARE WE?

Boutique,doesnt necessary mean young, or small, it mostly means concentrated. And thats who we are, we are a group of talented and experienced creative people who are highly concentrated in value, quality creativity in our work. We are solely focused in generating big ideas. But... If we occupy this page with information about us... You will still not know who we really are... A creative agencys work speaks louder than words

HOW DO WE MAKE THE PRODUCT?

Define a set of unique goals and objectives of a campaign or brand. There has to be a single minded mission to any campaign or brand. Determine a set of mind blowing creative and unique ideas that are elastically usable throughout all modern mediums. The elastic idea is what gives you the position you deserve. Design a product that works within context and within brand. We understand your brand, and your position in the marketwe will work hand in hand to make sure we cover all your needs. Evolve a big idea isnt big to the market, if it doesnt LOOK big. Our Creativity also extends to media use and production.

Research is the one of the most important elements in generating a clear understanding of what the marketplace is. We dig into the smallest detail of the market and make sure we dont leave anything behind.

Reinforce the Big Idea into the market and make sure it stands on its feet by using the variety of communication mediums.

WHEN DO WE WORK WITH YOU?

Ours elective number of services gives you many reasons to start working with us.
Advertising / Creative Strategies Brand Consultancy & Development BelowTheLine / Design Online Solutions / Production Photography Film Production Print Management & Production

Ifweleftittotechnology,wedbemakingtoys

-basedonourTrueStory

WHO ARE WE?

Technologyhasadvancedinnumerousways,it becomesareallylongprocesstodecideonwhatis bestfitforyourneeds. Ourconcentratedandcontinuousanalysisofall technologiesanddeterminedresearchiswhatmakes theprocesseasierandmoreharmoniouslyworking withyourprojects.Wealreadytriedthemall. Andthatswhoweare,weareagroupoftalented andexperiencedcreativepeoplewhoarehighly concentratedinvalue,quality andcreativityinour work.

HOW DO WE MAKE THE PRODUCT?

Define a set of unique goals and objectives of a your product. There has to be good reasoning behind every task we put. Determine a set of mind blowing creative and unique ideas that can create the perfect user experience for your product. The interface production is what gives you the product you deserve. Design a product that works within context and within brand. We understand your brand, and your position in the market we will work hand in hand to make sure we cover all your needs. Test the most delicate part of our process. is testing, we HAVE to answer to our selves when ask - Does it Work? - Does it Look Great? - Is it easy to use? Rollout & Run. We never keep the keys in our pockets, they are all yours, we will train your staff till they are completely able to use the interface and be proficient at it too

Researchistheoneofthemost importantelementsingenerating aclearunderstandingofwhatyour businessisallabout.Wedigintothe smallestdetailandmakesurewe dontleaveanythingbehind.

WHAT IS THE PRODUCT?

Interface & User Experience CONTENT MANAGEMENT SYSTEM
CMS is an software system that is developed to keep all your information, and gives you an easy to use interface to update and manage your product

Connectivity
All our developments are developed with a base to Connect. Your product can connect to most of the top social mediums giving you a good marketable ground.

Your Product can have as many interfaces as possible, Web Application? Desktop Application? Website? Mobile App? it all works!

WHAT DID WE DO?

Pleasetakeyourtime andlookthroughour casestudies.

Al Wahda Mall Seasons of lifestyles

Outdoor

WARNING
CHARACTERS MAY

APPEAR CLOSER

THAN THEY ARE

ON SCREEN

No other television offers a viewing experience like the Viera Full HD 3D Plasma. It combines 3D technology and HD clarity with added visual depth to take you into a 3D world thats almost too realistic.

WARNING
CHARACTERS MAY

APPEAR CLOSER

THAN THEY ARE

ON SCREEN

No other television offers a viewing experience like the Viera Full HD 3D Plasma. It combines 3D technology and HD clarity with added visual depth to take you into a 3D world thats almost too realistic.

Transportation

Cement

ElecrtroMechanical

Royal Drive

Branding, ATL, BTL

Royal Drive

Branding, ATL, BTL

Y LAP OF LUXUR
THE red carpet es e at . combin ble driv
Drive orgetta r event. an unf Royal lity with lusive superca exc hospita ons first the regi

uit, Abu ina Circ Yas Mar March 19th Friday 4 pm 10 am -

Dhabi

- - -

Dhabi niche, Abu The Cor March Friday 19th pm 4 pm - 5 , Dubai Concert Elements March 19th Friday 3 am 7 pm , Dubai k @ JBR ch The Wal 20th Mar Saturday 10 pm 4 pm -

r, registe te and rk: 219F969F wo r websi visit ou r BBM net ou s event e in thi or add us on 4 ticipat To par 50 276999 on +971 call us

Join the most exclusive community!

Feel the red carpet treatment, see the eclectic lifestyle that you own. If you are an owner of one of the top super cars, then Join the exclusive community of Royal Drive!

Join the most exclusive community!

Feel the red carpet treatment, see the eclectic lifestyle that you own. If you are an owner of one of the top super cars, then Join the exclusive community of Royal Drive!

For more information and details please visit our website or call us on +971 4 3174964

For more information and details please visit our website or call us on +971 4 3174964

18 20 March 2010 www.royal-drive.com

18 20 March 2010 www.royal-drive.com

www.royal-drive.com

www.royal-drive.com

Emirates Synaxis Holding

Emirates Synaxis Holding

Branding

Branding
SHEZAN HOTEL & RESTAURANT

SHEZAN HOTEL

SHEZAN
SHEZAN RESTAURANTS

SHEZAN HOTEL APARTMENTS

SHEZAN
SHEZAN FITNESS & SPA

Emirates Synaxis Holding

Branding

Emirates Synaxis Holding

5 YEARS*
WARRANTY

Branding

Designed for Change

Premium automotive foiling for vehicle customisation, protection & window tinting.

Lambourghini LP670 - SV foiled in Purple Matt

FF_ProductBrochure_290410 (first set).indd 1

5/19/10 5:44 PM

Toll Free
www.fibrafoil.com Mobile: +971-50-50 50 545 sales@fibrafoil.com
* Terms & Conditions Apply

3645
3/16/10 7:57 PM

AutoTrader_Lambourghini.indd 2

5/19/10 5:44 PM

A car will take you from A to B... ...but style will take you anywhere
A car is more than a mode of transport. Its a symbol of taste, a reflection of style and a reference to ones success. At FibraFoil, we have the facilities you need to transform your car into an expression of your individuality.

FF_ProductBrochure_290410 (first set).indd 2

FF_ProductBrochure_290410 (first set).indd 3

FibraFoil was designed for change. These automotive foils allow you to change your cars colour whilst retaining and protecting its original paintwork. Non-permanent, the foil is effortlessly removed allowing you to customise your car again and again. Engineered to guarantee 100% opacity, ensuring the same optical appearance and surface structure as your car. The foil also acts as a shield, protecting your cars existing paintwork from stone chips, abrasions and UV bleaching.

FibraDesign foiling technology lets YOU create customised designs for your car that reflect your personal taste and style. Using state-of-the-art printing technology superior to any airbrushing or paint jobs, FibraDesign technicians can digitally create, print and apply any design to your vehicle. Choose from crests and sporting stripes to artistic tattoos, or provide us with your own personal design to turn your car into a piece of art. FibraCrystal Foils FibraDesign also offers a crystal

foil, made up of thousands of tiny crystals to give your car that extra sparkle and bling.

Choose from over 1000 colours, designs and effects.

FF_ProductBrochure_290410 (first set).indd 8 5/19/10 5:44 PM FF_ProductBrochure_290410 (first set).indd 9 5/19/10 5:45 PM FF_ProductBrochure_290410 (first set).indd 10 5/19/10 5:45 PM FF_ProductBrochure_290410 (first set).indd 11 5/19/10 5:45 PM

Designed for Change

5/19/10 5:44 PM FF_ProductBrochure_290410 (first set).indd 4 5/19/10 5:44 PM

Get Automotive Creative with FibraFoil

This quality foil wrapping and finishing system allows you to change your cars appearance without changing its original paintwork. Non-permanent, the foil can give any car an entirely new look which, unlike paint, is effortlessly removed allowing you to customise your car again and again.

Customisation, Protection and Window Tinting Services Available in over 1000 Colours, Designs and Effects Applied by expert German Design-Technicians

FF_ProductBrochure_290410 (first set).indd 5

5/19/10 5:44 PM

Shield your car from the elements with this high performance protection foil that covers your cars bodywork without changing its colour. The Middle East is a harsh driving environment where stone chips, sand abrasion and UV bleaching can damage your vehicle and effect its resale value. FibraShield can protect your car against these negative impacts whilst preserving its original lacquer and paintwork.

FibraGuard is a professional window tinting film developed specifically for the extreme temperatures of the Middle East. The film offers up to 98% heat rejection and 85% night clear vision, protecting you from the suns glare and your vehicles interior from heat deformation. Transparent films work as a protective barrier between you and your car window advanced in the event of an accident. Complete with anti-burst properties, the film holds glass in place, protecting you and your passengers within the vehicle. Reflective films shield your vehicle from the suns glare. This highly effective foil provides 98% heat rejection, protecting your cars interior from heat damage. Choose from red, blue, orange, green, purple, bronze, gold and steel film colours. Privacy films, available in 10% to 100% shades, deter uninvited looks whilst protecting your vehicles interior from harmful UV rays.

Long lasting and durable, the foil can be easily removed leaving no trace, just pristine paintwork.

WOW FACTOR!
FibraGuard can also be used alongside other FibraFoil products for that extra impressive design.

Emirates Synaxis Holding

Branding

THE OBJECTIVE
Create a unique, ownable and flexible Brand Identity for Abu Dhabi Art, a new annual international art-fair based in the UAE capital.

THE SOLUTION
The Bookend Inspired by Arabic calligraphy and designed to frame the event. Simple. Fluid. Contemporary. Distinctive.

The Wordmark A marriage of clean contemporary font and Abu Dhabi masterbrand font.

THE COMMUNICATIONS ELEMENTS

Lanyard

ber 19 vem 22 - 22 No 19

ll

is a Artund us o ar
d by anise Org :

Art is all around us

Dhabi tes Palace, Abu
Emira

22 - 19 19 22 November

i hab bu D lace, A ates Pa mir E

Organised by:

Principal sponsor:

Unisex t-shirt

iartfair.ae www.abudhab

Associate sponsors:

Em 19 irates 22 United Pal Novem ace Ara , Ab ber b Em u Dh irates ab i

.ae air rtf abia ns most vibrant h The regio ir bud w.a new art fa ww
Organised by:

22 - 19 19 22 November

Dhabi
Abu Emirates Palace,
Principal sponsor:

ww irate w.a s Pa bud lace hab , Ab iart u D fair hab .ae i

Em

Here mo s a vit de al galle rn & co new date nte mp cultu ries ora on co ral even mplet ry art your cu fair ts. Se e wi ltu So be e rev th sp featur ral ca part ing lenda erse ecial wo of the r. ex for the hibitio rk fro Abu Dh future m full even ns, pe some abi Ar of ar t pr rform of the t is t ogra well a an mm ces, worlds uniqu see works lea e. e you in Ab hops ding u Dh and abi.
Orga nised

The reg ion s m ost vib ran t ne w a rt f air.

by:

Associate sponsors:

rtfair.ae www.abudhabia

as i eht trA ib f ,sec o emo ahD u bA nam s m .em rofre orf kro .radne p ma l rgo ,snoit w gnir ac lar rp t utlu i u nev bihxe l taef ri c ru e llu a f eh iceps h af tra oy no y t ro e f es tiw ete raropm tad w .iba reve lp hD e ubA r ee moc etnoc n lati v & S .s ni u tne seirell nred a se oy e ve l r a es l aru g gni om eu eH lew da q tluc tr dna el sd inu a fo spo lrow eru hsk tuf row eht fo t rap eb oS

iba hD ea. ubA ria ,ec ft ra ala iba P se hdu tar ba. imE
ww w

VIP bag

Shopping bag option 2

06
Muse du Louvre
The Funerals of Monna Lisa

Date: 19 22 November Location: Dome, Emirates Palace

: 91- 22 :

07


P.O. Box 126888, Abu Dhabi United Arab Emirates T +971 2 690 8207 www.abudhabiartfair.ae

Front Regular bag

Front

Back

The Funerals of Monna Lisa were created after the Louvre Museums proposal, which consisted in inviting a contemporary painter who would expose his own vision of a masterpiece from the Louvre collection. Yan Pei-Ming, French artist originally Chinese, well-known for his celebrities portraits, (Mao, Bruce Lee, Marylin Monroe), chose Monna Lisa- La Joconde- immediately, not only because its reproduction featured in painting manuals he used to study in Shanghai, but also because this painting, which symbolizes the Louvre throughout the world, became a veritable icon. In Yan Pei-Mings opinion, the only way to offer a new life to the painting and make it more attractive is to bury it with dignity. The Funerals of Monna Lisa are painted with a dominant white; color assimilated to mourning in China. The landscape in the background is developed here on two big canvases scattered with skulls. La Joconde is paired with more intimist portraits of the artists father and the son; the painter himself. One is dead but remains present, while the other lives but is represented at the morgue. The overall view of the five canvases composes a tale of different temporalities by surrounding the famous painting and the painters life: the cycle of life and death, the strength of filiation, thereby the renewed power of painting. Yan Pei-Ming was born in Shanghai in 1960. He lived in China until the age of nineteen where he painted portraits of Mao. He then left for France in 1980 and enrolled at the Fine Arts School of Dijon, in 1988-9 and pursued his studies at the Institute of Higher Studies in Plastic Arts of Paris while he resided at the Villa Medicis in 1993-94. In 1999, Yan Pei-Ming exhibited a vast picture gallery of children portraits (Le Retable, loge des mtissages) at the Panthon. In 2005, he participated to the Year of France in China and exhibited at the Museum of Fine Arts in Dijon, Shanghai and Guadandong (Canton) lHommage mon pre ( Tribute to my father). In 2007-8, the Maeght Foundation (SaintPaul-de-Vence) welcomed his Portraits dartistes (Artist Portraits).

. ( ) . - . . . . . : 1980 - 0691 . 8891-9891 3991-4991. 9991 - ( . 5002 Le Retable, loge des mtissages) .) ( ). 7002-8002 ( ) ( 9002 . - 03 . . .

Front
programme guide

The Funerals of Monna Lisa were exposed in the XIXth Century paintings galleries at the Louvre in spring 2009, just after the exhibition of Pablo Picassos famous works inspired by the Femmes dAlger by Eugne Delacroix. To exhibit Yan Pei-Mings work in Abu Dhabi is once again asserted as a powerful symbol. A symbol of the Louvres presence starting today in the United Arab Emirates and its engagement to create, with the other French museums, a singular and unique museum that will bear its name for 30 years. A symbol of the Louvres universal dimension reminded here, while we are facing globalization, showing a thin link between its prestigious collections and the artistic contemporary creation by reminding, with strength, the power of the great artwork that binds people from different nations. The museum of the Louvre, affirms itself as an essential element and founder of the cultural dialogues in the beginning of the XXIst century.

Back

Front

Back

THE EVENT

THE EVENT

www.etchbee.com