RMIT - TOYOTA MOTOR VIETNAM HCMC, 09 May 2011

ORIGIN OF NAME
inspired from the goddess

Charis
in Greek mythology who symbolized for the beauty and elegance.

YARIS IN THE WORLD

Worldwide Sales (as of 2010):

~ 3.5 million units

Numerous achievement:

Global launch (incl. Asian Introduce in market) under selective the name Yaris markets under Hatchback the name Echo Minor Change Hatchbank Full Model 1st launch
1999

New improvement on Exterior, Interior & Performance

Best-selling hatchback Reliable vehicle Value-for-money car

Change
2006 2009

Global phenomenon in Hatchback segment

OBJECTIVE
Diversify TMVs PC line-up Capture sales from hatchback segment

PC: Passenger car (Xe du lch) AT: Automatic Transmission MT: Manual Transmission

Yaris 1.5 AT Imported from Thailand

PRODUCT FEATURES
Sporty Dynamic Strong - Colorful
Front bumper combined with radiator lower grille Headlamp with voluminous design

Outer mirror cover with lamp

15-inch, 8-spoke alloy wheel

Side protection molding

Neatly designed back door with graceful curve

Rear Fog Lamp Integrated into rear combination lamp

8

PRODUCT FEATURES
Exterior color
Silver Metallic 1D4

Medium Silver Metallic

1F8

Super Red

3P0

PRODUCT FEATURES
Beautiful Practical - Roomy

3-spoke leather steering wheel integrated with Audio control

Air Condition (Heater & Cooler)

Plenty of storage room

Rear seat arrangement enable a surprising luggage space

PRODUCT FEATURES
Powerful Fuel Economic
Engine Type
Displacement (cm3) Max. Output (hp/rpm) Max. Torque (Nm/rpm)

Inline-4, 16-valve DOHC with VVT-i

1497 107/6000 141/4200

Fuel Consumption (L/km) Transmission

4.3 / 100 4AT

4.7 m

Min. Turning Radius (m)

4.7

PRODUCT FEATURES
Anti-lock Brake System (ABS)

Air Bag for Driver & front Passenger Anti-theft system

PRODUCT POSITIONING

TARGET CUSTOMER
To meet Young & Successful customers sector which is increasing rapidly nowadays in Vietnam
Young Female 25 35 years old Successful in Business
High position in corporation)

(White collar/

Strong Personal Character

Modern & Dynamic Lifestyle

SALES STRATEGY
PRICE

VND 658.000.000 (VAT incl.)

DISTRIBUTION Through Dealer network in nation wide

SALES TARGET

150 units/month

ADVANTAGE

Official TMV product will be benefited with:

Reliable dealer network

3-year warranty scheme Good after sales service

Famous QDR

TOP OF MIND in Vietnam vs. other automakers

QDR: Quality, Durability, Reliability

ADVANTAGE
Downtrend of tax policy (SCT, CEPT) for imported PC with engine below 2.0L Sharp increase of PC demand vs. CV demand

Favorable market situation creates chance for YARIS penetration

SCT: Special consumption tax (Thu tiu th c bit) CEPT: Common Effective Preferential Tariff (Hip nh u i thu quan c hiu lc chung) PC: Passenger car (Xe du lch) CV: Commercial vehicle (Xe thng mi)

CHALLENGE
From unauthorized importers

Before officially launched by TMV, Yaris had already been imported into Vietnam by unauthorized importers (auto salon) since 2007. Their price is lower than TMVs.
The main competitor of Yaris (TMV) is no other than Yaris (unauthorized importers)

From internal TOYOTA

Recent recall issue may affect Toyota brand name

Based on the above-mentioned data, please provide an Integrated Marketing Communication Plan with:

Budget: $500,000

Launching period: within 1 month

Your creativity is highly appreciated

THANK YOU