Marketing Manager Trade & Marketing Maersk Line

Reporting to: Head Trade & Marketing India Cluster Department: Trade and Marketing Location: Mumbai Nature and Scope: Accountable locally for the input to market intelligence tools and databases that will simplify line decision making in line with short and long term strategy. To focus on developing new customer segments and marketing initiatives Ensure market intelligence is translated into action for sales Identify business opportunities short and long term based on market feedback and intelligence Provide guidance for local strategy through market, trade and customer segment analysis Develop go-to market plan annually with revisions throughout the year Develop product positioning and messaging that differentiates Maersk Line products in the market

Major Accountabilities: Develop product positioning and messaging that differentiates our products in the market Sales enablement Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products Product launch Plan the launch of new products and releases and manage the cross-functional implementation of the plan Market intelligence Be the expert on Maersk Line buyers, how they buy and their buying criteria; be the expert on competition Demand generation Develop the strategy and manage the marketing programs that drive demand for our products Analysis of customer research, current market conditions and competitor information To ensure high quality and timely information is produced with specific focus on market intelligence reports and periodic sales performance reports, market identification and market shares. Translate the market intelligence into information usable for coaching/ training on data retrieval and joint initiatives with Sales To ensure coordination and assistance to area market intelligence is duly exercised with focus on following areas: o To ensure detailed competition analysis is developed and readily available for use. o To keep company, customer and country profiles up to date. o Ensure active participation on area to area dialogues for preparation of budgets, business plans, market analysis and business targets. o Facilitate identification of target markets and commodities according to market potentials and evolutions. Strategic focal point to string managers o Share business and business development opportunities around customer, market and product segments based on market intelligence and market feedback o Share insights on customer segment needs and possible opportunities o Share details on competitor movements, strengths, weaknesses and recommendations on products, services and financial capabilities Sales guidance and interaction o Providing guidance for sales channel strategy through market, trade and customer analysis o Support the sales pipeline by identifying new business opportunities through market and customer analysis Drive global and local campaigns o Convert trade and market knowledge into development of relevant campaigns o Convert trade knowledge into market opportunities and input to campaigns

Experience: We are looking for candidates with 6 - 7 years of marketing experience with at least 2 years experience in a field facing role. Skill sets: Very strong written communication skills

Excellent people and management skills to liaison with major stakeholders to get inputs for campaigns and improvements including colleagues and cross-functional teams, and third parties. Ability to identify competitive trends and provide recommendations on how to take advantage of the same Proficiency in consulting techniques, research, analysis and assessment of information, dissemination of communication and insights to key decision makers. Ability to influence and willingness to challenge status quo Strong understanding of customer and market dynamics and requirements. Extensive experience in all aspects of developing and maintaining marketing strategies to meet organizational objectives. Willingness to travel and work in a global team of professionals. Proven ability to oversees all marketing, advertising and promotional staff and activities Experience in integrated marketing communications - especially business to business campaigning Experience in communication for different media channels (press release, websites, sales support materials, customer campaigns, news media ) Experience in handling press

Preferable experience in shipping/logistics/FMCG. Education: Bachelors/Masters degree

A.P. MOLLER - MAERSK GROUP

ABOUT A.P. MOLLER - MAERSK The A.P. Moller - Maersk Group comprises A.P. Moller - Maersk A/S and subsidiaries based in Copenhagen, Denmark. The Group has developed into a global company, employing about 115,000 people in around 130 countries. The Group is involved in a wide range of activities within the Transport, Energy, Offshore, Retail and Manufacturing industries. Group CEO: Mr. Nils S Andersen BUSINESS ACTIVITIES Container shipping and related activities A market leader in worldwide container services, agency, logistics and terminal activities etc. under the brand names Maersk Line, Damco and Safmarine. Maersk Line and Safmarine operate more than 500 container vessels, hereof more than 250 owned. APM Terminals APM Terminals - develops and operates container terminals and related activities in 50 terminals in 34 countries, with headquarters in Rotterdam. Tankers, offshore and other shipping activities Offering solutions for the transport of crude oil, refined products and gas; various supply vessel activities (including anchor-handling, platform supply and cable laying); drilling activities with a variety of drilling rig types, production activities with Floating Production Storage and Offloading (FPSO) vessels and jack-up based production units; salvage and towage activities as well as door-to-door transport and inter-European freight and passenger transport under the brand names Maersk Tankers, Maersk Supply Service, Maersk Drilling, Maersk FPSOs, Maersk LNG and Norfolkline. Oil and gas activities Maersk Oil participates in production activities in Denmark, Qatar, United Kingdom, Algeria and Kazakhstan. In addition, Maersk Oil participates in exploration activities in the North Sea (Denmark, United Kingdom, Norway and Germany), North Africa (Algeria and Morocco), West Africa (Angola), the Middle East (Qatar and Oman), Central Asia (Turkmenistan), South America (Brazil, Suriname and Colombia) and the US Gulf of Mexico. Retail activities Retail activity, comprising supermarkets and hypermarkets in Denmark, Germany, United Kingdom, Poland and Sweden. Dansk Supermarked incorporates, among others, the Ftex stores, the Netto stores and the Bilka hypermarkets. Shipyards, other industrial companies, interest in Danske Bank, etc. Includes shipyard in Denmark, Star Air engaged in contract parcel flying in Europe. The segment also includes a 20% interest in Danske Bank.

MAERSK LINE

ABOUT MAERSK LINE With a turnover of approximately USD 20 Billion, Maersk Line is one of the leading Shipping Liner companies in the world, serving customers all across the globe. Maersk Line has close to 16,500 employees across 325 offices in more than 125 countries in which it operates. As a leading provider of container shipping, Maersk Lines vision is to create opportunities in global commerce. Maersk Line helps customers source goods from anywhere in the world, creating efficiencies in their supply chains, and making it possible for commodities to reach new markets more quickly. Maersk Line offers a global network of Containerisation Services, providing shipping solutions for cargo imports and exports. Maersk Line in India and Sri Lanka is the leading Container Shipping Line in the region with footprints across 16 offices and close to 400 employees covering all major locations and cargo hubs. Maersk Line sets the standards in ensuring continuous and consistent reliable and quality service to its customers and is regarded amongst the most reliable carriers in the world. Vessels & Containers The Maersk Line fleet currently comprises of more than 470 container vessels and over 1,900,000 containers TEU*; which ensures reliable and comprehensive worldwide coverage. (*Twenty foot Equivalent Unit a 20 foot long container) Sustainable Operations Maersk Line ensures that all its global operations are managed responsibly and with respect for the society it operates in. Maersk Line constantly works on minimizing the environmental impact of its operations by reducing the use of natural resources and emissions to air, water and land. Maersk Line has pledged to reduce the CO2 emissions from the vessels it owns by 10 percent from 2008 to 2012. In addition, Maersk Line focuses on Research & Development in collaboration with customers and suppliers.

Highlights Maersk Lines ocean-going vessels are among the most modern and environmentally friendly, ensuring a smooth and safe voyage for the cargo. Maersk Line supplies containers in different sizes and types from straightforward dry boxes to state-of-the-art controlled atmosphere reefers. Maersk Line is today one of the worlds leading carriers of refrigerated cargo. Its large fleet of reefer containers, combined with a global service network, ensures it has the resources to satisfy the needs of our customers.

Unity in Diversity Maersk Line is truly a global organization, not just because of its geographical reach, but through the diversity of nationalities, cultures, and languages that reflect the communities and markets in which it works.