LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Multiple Answer Question Ethical issues to be observed while writing a report are :Correct Answer No deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda , Complete confidentiality and secrecy of data Your Answer Complete confidentiality and secrecy of data , No deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda

Multiple Choice Multiple Answer Question What are the advantages of Secondary Data? Correct Answer Easy Accessibility , Economy , A basis for further research Your Answer Easy Accessibility , Economy , A basis for further research

Multiple Choice Single Answer Question Checklists are useful for :Correct Answer Factual data Your Answer Factual data

Multiple Choice Single Answer Question Evaluating the question content is the :Correct Answer 4th step Your Answer 3rd step

Multiple Choice Multiple Answer Question Multidimensional scaling consist of :Correct Answer Attribute data , Non attribute data , Similarity and preference Your Answer Attribute data , Non attribute data , Similarity and preference

Multiple Choice Multiple Answer Question A Questionnaire :Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data

Select The Blank Question ________are used for National Panel Studies. Correct Answer Quota controls Your Answer Quota controls

Multiple Choice Multiple Answer Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors

Multiple Choice Single Answer Question The long form of IMRB is :Correct Answer Indian Market Research Bureau Your Answer Indian Market Research Bureau

True/False Question Determining the Questionnaire structure is the first step of process of Questionnaire design. Correct Answer False Your Answer False

True/False Question Brand image building is not important in case of industrial product for quality. Correct Answer False Your Answer False

Multiple Choice Multiple Answer Question Economic indicators in survey method of sales forecasting are :Correct Answer Leading , Co-incident , Lagging Your Answer Leading , Co-incident , Lagging

Multiple Choice Single Answer Question A multivariate Statistical technique that uses a class of procedures for data reduction & summarization is known as :Correct Answer Factor analysis Your Answer Factor analysis

True/False Question Rural SEC Grid is based on Education and Monthly Household Income Correct Answer False Your Answer False

Select The Blank Question Factor analysis is based on linear relationship through which ________ is derived. Correct Answer Factor loading Your Answer Factor loading

Multiple Choice Single Answer Question District Gazetteer Giving the information about population, public enterprises, development etc. is an example of :Correct Answer Government Publications Your Answer Government Publications

Select The Blank Question The responsibility of a client towards a research firm include ________. Correct Answer Disclosure of relevant proprietary data

Your Answer Disclosure of relevant proprietary data

Multiple Choice Single Answer Question In Delphi method experts or knowledgeable people are invited to give their forecast :Correct Answer Without giving reasons Your Answer Without giving reasons

Select The Blank Question Data interpretation requires ________ and logical skills. Correct Answer Qualitative Your Answer Quantitative

Select The Blank Question Interpretation of results is highly subjective in ________. Correct Answer Projective techniques Your Answer Projective techniques

Multiple Choice Single Answer Question Short range forecast is done for the duration of :Correct Answer Upto 1 year Your Answer Upto 1 year

Select The Blank Question In MDS the impact of pricing can be studied for the comparison of ________. Correct Answer Spatial maps Your Answer Spatial maps

Multiple Choice Multiple Answer Question Cluster analysis is used in :Correct Answer Market segment , Understanding buyer behavior , Selecting test markets for various marketing strategies Your Answer Market segment , Understanding buyer behavior , Selecting test markets for various marketing strategies

Select The Blank Question The ________ uses a cartoon format in which one of the characters is represented as saying something. Correct Answer Roseinweig test Your Answer Roseinweig test

Multiple Choice Multiple Answer Question Pretesting of Questionnaire includes testing of :Correct Answer Question content , Time taken to answer questions , Categorisation Your Answer Question content , Time taken to answer questions , Categorisation

Multiple Choice Multiple Answer Question The respondents in the research of Pharma companies are :-

Correct Answer Doctors , Patients , Pharmacists Your Answer Doctors , Patients , Pharmacists

Multiple Choice Single Answer Question Top of mind recall is observed in :Correct Answer Attitude Research Your Answer Attitude Research

True/False Question In Conjoint analysis, the assumption is that an individual is incapable of ranking options on basis of some criterion. Correct Answer False Your Answer False

Select The Blank Question ________ is the final step of data acquisition plan. Correct Answer Data Collection Your Answer Data Collection

Match The Following Question Correct Answer Your Answer Post launch research Target respondents Sampling procedure Pre launch research Usage and attitude Doctors Dealers Area sampling Area sampling Clinical trials and formulations Clinical trials and formulations Usage and attitude

True/False Question Sample size tends to be inversely proportional to cost of sampling. Correct Answer True Your Answer True

Select The Blank Question ________ can be used for the diagrammatic rating scale. Correct Answer Pictures Your Answer Pictures

True/False Question The technique in which respondents are provided with incomplete sentences which they can complete as they choose to do so, is known as Construction technique. Correct Answer False Your Answer False

Multiple Choice Multiple Answer

Question While formulating the research purpose the following points should be taken into consideration :Correct Answer What are the problems or opportunities? , What are the decision alternatives? , Who are the users of the research? Your Answer What is the cost of the research? , What are the problems or opportunities? , Who are the users of the research?

True/False Question Balance Sheet is an internal unpublished data. Correct Answer False Your Answer False

Multiple Choice Single Answer Question A list of population members used to obtain a sample is known as the:Correct Answer Sampling frame Your Answer Sampling frame

True/False Question In data interpretation, cross tabulation is the distribution of one variables. Correct Answer False Your Answer False

Multiple Choice Single Answer Question Sales forecast helps to decide the :Correct Answer Purchase of inventory Your Answer Market potential

Multiple Choice Multiple Answer Question A good Research Design should ensure that the data is gathered :Correct Answer Accurately , Timely , Economically Your Answer Accurately , Timely , Economically

True/False Question In regression analysis, dependent variables can be expressed as a linear function of impendent variables. Correct Answer True Your Answer True

Multiple Choice Single Answer Question The conjoint analysis helps to enable company's to :Correct Answer Conduct brand swot analysis Your Answer Conduct brand swot analysis

True/False Question In Conjoint analysis ranking of total utility is done from highest to lowest. Correct Answer True Your Answer True

Select The Blank Question In industrial product research, newer raw materials are studied for ________ and functional advantages. Correct Answer Pricing Your Answer Pricing

Multiple Choice Single Answer Question What is Executive Report? Correct Answer Report for decision makers Your Answer Report for decision makers

Match The Following Question Correct Answer Your Answer Automotive Research Association Of India Bharat Leather Corpn. Ltd. Agra Agra Cochin Cochin New Delhi New Delhi Pune Pune

Cashew Corporation Of India Ltd. Cement Corporation Of India Ltd.

Multiple Choice Multiple Answer Question Issues which a Doctors seeks regarding a product are :Correct Answer Amount of Drugs required , Indications for prescription , Efficiency over all time needed for drug concentration in the body Your Answer Amount of Drugs required , Indications for prescription , Efficiency over all time needed for drug concentration in the body

Select The Blank Question Market Research is a ________ industry in India. Correct Answer Growing Your Answer Growing

True/False Question Use of data analysis programme is the analysis strategy . Correct Answer True Your Answer True

Multiple Choice Single Answer Question District Gazetteer Giving the information about population, public enterprises, development etc. is an example of :Correct Answer Government Publications Your Answer Government Publications

Select The Blank

Question Taking the responses on which political party will win the upcoming election is known as ________. Correct Answer Opinion Poll Your Answer Opinion Poll

True/False Question When target respondents are intercepted and shopping areas, it is called Mall Intercept. Correct Answer True Your Answer True

Multiple Choice Multiple Answer Question Spontaneous response from respondent is possible in :Correct Answer Free response questions , Probing questions , Unstructured questions Your Answer Free response questions , Unstructured questions

Multiple Choice Single Answer Question In Report writing, letter of transmission indicates :Correct Answer To whom the report is submitted, reason for research and official authorization Your Answer To whom the report is submitted, reason for research and official authorization

Multiple Choice Single Answer Question Scale Intervals can be used for Correct Answer Age Your Answer Family life style

Multiple Choice Single Answer Question The test which consists of a series of pictures about which the subject is asked to tell a story is called :Correct Answer Thematic Apperception Test Your Answer Thematic Apperception Test

True/False Question Descriptive research is a type of conclusive research. Correct Answer True Your Answer True

True/False Question Balance Sheet is an internal unpublished data. Correct Answer False Your Answer False

Multiple Choice Multiple Answer Question Transcribing data is involved :Correct Answer Coding sheet on the disk , Transferring the coded data from the questionnaires , Coding sheet on to magnetic tapes or directly into computers Your Answer Coding sheet on the disk , Transferring the coded data from the questionnaires , Coding sheet on to magnetic tapes or directly into computers

Select The Blank Question In conjoint analysis it may be difficult to ascribe or describe ________ for certain products. Correct Answer Attributes Your Answer Attributes

Multiple Choice Single Answer Question Which is the institution specialising in Pharma Research? Correct Answer Central Drug Research Institute, Lucknow Your Answer Central Drug Research Institute, Lucknow

Select The Blank Question ________represents a close ended question. Correct Answer Scales Your Answer Probing

Select The Blank Question Interpretation of results is highly subjective in ________. Correct Answer Projective techniques Your Answer Projective techniques

Multiple Choice Multiple Answer Question Stimulated Test Marketing can be used in :Correct Answer Product Concept testing , Pilot study before National launch , Packaging Appropriateness Your Answer Product Concept testing , Pilot study before National launch

Select The Blank Question In online surveys,________ works like focus groups. Correct Answer Chat sessions Your Answer Downloadable interactive surveys

True/False Question Technical jargon should be used when unavoidable. Correct Answer True Your Answer True

Multiple Choice Multiple Answer Question Which publications can be used for research on automobile industry? Correct Answer Auto spark , Automobile Reporter , Auto Age Your Answer Auto spark , Auto Age

Multiple Choice Multiple Answer Question Cluster analysis is used in :Correct Answer Market segment , Understanding buyer behavior , Selecting test markets for various marketing strategies

Your Answer Selecting test markets for various marketing strategies , Market segment , Understanding buyer behavior

True/False Question Range is the simplest measure of calculation of mean. Correct Answer False Your Answer False

Match The Following Question Correct Answer Your Answer Automotive Research Association Of India Bharat Leather Corpn. Ltd. Agra Agra Cochin Cochin New Delhi New Delhi Pune Mumbai

Cashew Corporation Of India Ltd. Cement Corporation Of India Ltd.

Multiple Choice Single Answer Question Descriptors describing the selection criteria of the individuals needed for the study are known as: Correct Answer Respondent Descriptors Your Answer Respondent Descriptors

True/False Question In data interpretation, cross tabulation is the distribution of one variables. Correct Answer False Your Answer False

Multiple Choice Multiple Answer Question Ethical issues to be observed while writing a report are :Correct Answer No deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda , Complete confidentiality and secrecy of data Your Answer No deliberate misinterpretations , Complete confidentiality and secrecy of data

Select The Blank Question In two mode, two way data of MDS, the products can be compared on the basis of ________ . Correct Answer Objective and perceived attributes Your Answer Objective and perceived attributes

Multiple Choice Single Answer Question Utilities of conjoint analysis are arrived through :Correct Answer Iterative technique Your Answer Iterative technique

Multiple Choice Multiple Answer Question Semantic Differential Scale can be used for :Correct Answer Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel Taj , Rating the success of a new software Your Answer Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel Taj , Rating the success of a new software

Match The Following Question Correct Answer Your Answer Getting the feel of possibility of a candidate winning in an election Exploring the conversion rate at a retail outlet Observation Getting the feedback of demonstration of a food processor Getting the responses from experts regarding a new chemical Telephonic Observation

Telephonic Experimental Postal Survey Direct interviews Questionnaire method

Multiple Choice Single Answer Question Validation is fundamental step in research because :Correct Answer It ensures that data has accurately measured Your Answer It ensures that data has accurately measured

Multiple Choice Multiple Answer Question Ethics in Marketing Research underline the three basic responsibilities that includes :Correct Answer Responsibility towards the respondent , Responsibility towards the researcher , Responsibility towards the client Your Answer Responsibility towards the research process , Responsibility towards the respondent , Responsibility towards the client

Multiple Choice Multiple Answer Question Which of the following are the research obligations to the client? Correct Answer Honest and clear reporting , Briefing regarding study limitation , Explanation of Report Conclusions and aiding client's application Your Answer Honest and clear reporting , Briefing regarding study limitation

Select The Blank Question In absence of proper________ the market research becomes a data collection exercise. Correct Answer Problem Definition Your Answer Problem Definition

Multiple Choice Multiple Answer Question The objective of Questionnaire design is to seek consistency with :Correct Answer Method of data collection , Research objective , Respondent's willingness to answer questions on the subject Your Answer Research objective , Respondent's willingness to answer questions on the subject

True/False

Question The popularity of Likert scale is due to its ease of construction and administration. Correct Answer True Your Answer True

True/False Question Likert Scale is relatively easy to construct and administer. Correct Answer True Your Answer True

Multiple Choice Multiple Answer Question Which publications can be refered for the research on Cotton & Textile Industry? Correct Answer Texprocil Bulletin , Indian Textile Bulletin , Indian Cotton Mills Federation Journal Your Answer Texprocil Bulletin , Indian Textile Bulletin , Indian Cotton Mills Federation Journal

Multiple Choice Single Answer Question What is the source of information to know the technical details of norms for using construction chemicals? Correct Answer Indian Concrete Journal Your Answer Chemical Manufacturers Directory

Select The Blank Question Kurtosis is measure of ________ or flatness of curve defined by the frequency distribution. Correct Answer Relative peakedness Your Answer Relative peakedness

Multiple Choice Single Answer Question Ultra violet ink is used to disguise customer coding. This activity is :Correct Answer A disapproved method Your Answer To protect the identity of the respondent

Multiple Choice Single Answer Question A process of recognizing and noting people is known as :Correct Answer Direct Observation Method Your Answer Direct Observation Method

Select The Blank Question Pie chart is a round chart divided into sections denoting ________ associated with each value. Correct Answer percentage Your Answer percentage

Select The Blank Question In MDS the impact of pricing can be studied for the comparison of ________. Correct Answer Spatial maps Your Answer Spatial maps

Multiple Choice Single Answer Question Report presentation methodology deals with :Correct Answer Research design, technique employees and justification Your Answer Research design, technique employees and justification

Multiple Choice Multiple Answer Question Online survey methods include :Correct Answer Email survey , HTML survey , Downloadable interactive surveys Your Answer Email survey , Downloadable interactive surveys

True/False Question The person conducting pharma research should be well qualified so that not to waste Doctors time. Correct Answer True Your Answer True

Select The Blank Question Data cleaning is done through extensive checks for________. Correct Answer Consistency and treatment of missing responses Your Answer Consistency and treatment of missing responses

Select The Blank Question ________must cover all possible contingencies. Correct Answer Branching questions Your Answer Branching questions

Multiple Choice Single Answer Question Ultra violet ink is used to disguise customer coding. This activity is :Correct Answer A disapproved method Your Answer To protect the identity of the respondent

Multiple Choice Single Answer Question This question is based on the case study of "REVIVAL OF THREE STAR HOTEL". The Hotel was experiencing a decline in business. The Management decided to attract business executives as :Correct Answer There was a decline in occupancy in the hotel Your Answer There was a decline in occupancy in the hotel

Select The Blank Question A specific change in lifestyle is indicated by ________ Correct Answer Psychographics Your Answer Socio-economic class

Match The Following Question Correct Answer Your Answer

Mother-tongue Assamese Food habits Demographic

Assamese Demographic

Town Classification Household Structure

Metro Metro Joint family Village

Multiple Choice Single Answer Question Market Research involves Correct Answer Collection and Analysis of Data Your Answer Collection and Analysis of Data

True/False Question Protection against unqualified researchers is a responsibility of the client. Correct Answer False Your Answer False

Multiple Choice Multiple Answer Question Dichotomous form of questions can be observed in :Correct Answer Branching questions , Qualifying questions , Opening questions Your Answer Branching questions , Qualifying questions , Opening questions

Multiple Choice Multiple Answer Question Ethics in Marketing Research underline the three basic responsibilities that includes :Correct Answer Responsibility towards the respondent , Responsibility towards the client , Responsibility towards the researcher Your Answer Responsibility towards the research process , Responsibility towards the respondent , Responsibility towards the client

True/False Question Question phrasing and structure are eliminated in Semantic differential scale. Correct Answer True Your Answer True

Multiple Choice Multiple Answer Question For logical concrete and helpful interpretation which things are the most important? Correct Answer Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first Your Answer Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first

Multiple Choice Multiple Answer Question A questionnaire can be filled through different means like :Correct Answer Observation , Personal interview , Telephone interview Your Answer Observation , Personal interview , Telephone interview

True/False Question Likert Scale is relatively easy to construct and administer. Correct Answer True Your Answer True

True/False Question Telephonic surveys can be used to identify the acceptability of the food processor after demonstration. Correct Answer False Your Answer True

Select The Blank Question ________ is the determinant of how people act. Correct Answer Knowledge Your Answer Opinion

Multiple Choice Multiple Answer Question Vendor evaluation has to be done to select best vendor for :Correct Answer Price , Reliability , Credit Your Answer Reliability , Credit , Longer relationship

Multiple Choice Single Answer Question Where the Railways, Research, Designs & Standards Organisation is based? Correct Answer Lucknow Your Answer Lucknow

True/False Question Regression analysis can be used in sales forecasting to measure the relationship between company's sales and other economic variables. Correct Answer True Your Answer True

Multiple Choice Single Answer Question The unit about which information is collected for analysis is called:Correct Answer Element Your Answer Respondent

Multiple Choice Multiple Answer Question Non hierarchical procedure of cluster analysis further has other subtypes like:Correct Answer Sequential threshold , Parallel threshold , Optimizing partitioning Your Answer Parallel threshold , Optimizing partitioning

Multiple Choice Single Answer Question What is the first step in the Research Design Process? Correct Answer Problem Identification Your Answer Problem Identification

Select The Blank Question In cluster analysis linkage is based on ________distance or neighbour rule Correct Answer Minimum Your Answer Average

True/False Question Technical jargon should be used when unavoidable. Correct Answer True Your Answer False

Multiple Choice Single Answer Question Industrial product research was earlier restricted to :Correct Answer Demand Forecasting Your Answer Demand Forecasting

Multiple Choice Single Answer Question Which scale can be best used for rural surveys? Correct Answer Diagrammatic Rating Scale Your Answer Diagrammatic Rating Scale

Select The Blank Question In ________ forecast, he collects all information in his mind and based on his vast experience he makes forecast. Correct Answer Munshi Your Answer Munshi

Multiple Choice Single Answer Question A nonhierarchical clustering procedure determines a cluster centre & then groups all objects within a prespecified threshold value from centre is known as :Correct Answer Segmental threshold method Your Answer Segmental threshold method

True/False Question Sales quotas are set before estimation of market potential and sales territories. Correct Answer False Your Answer False

Select The Blank Question ________ type of question allow response in affirmative or negative. Correct Answer Dichotomous Your Answer Dichotomous

True/False Question A Show card is the identity of the researcher conducting the interview Correct Answer False Your Answer False

Multiple Choice Multiple Answer Question Stimulated Test Marketing can be used in :Correct Answer Product Concept testing , Pilot study before National launch , Packaging Appropriateness Your Answer Product Concept testing , Pilot study before National launch , Packaging Appropriateness

Multiple Choice Multiple Answer Question In resources for marketing research skilled staff plays an important role in :Correct Answer Timely completion of research , Maintaining data , Dealing with different situation and problems Your Answer Dealing with different situation and problems , Timely completion of research , Defining major problems

Multiple Choice Multiple Answer Question The responses for the 'education' of a respondent can include Correct Answer Not disclosed , Illiterate , Literate without formal schooling Your Answer Illiterate , Literate without formal schooling , Student

Select The Blank Question ________ research describes some aspects of market characteristics. Correct Answer Descriptive Your Answer Causal

Multiple Choice Single Answer Question In pre launch research of Pharmaceutical products, it is conducted for Correct Answer Clinical trials under controlled parameters for efficiency and side effects Your Answer Clinical trials under controlled parameters for efficiency and side effects

Select The Blank Question Searching & Developing Alternatives is done in ________. Correct Answer Exploratory Research Your Answer Exploratory Research

Multiple Choice Multiple Answer Question Market & Sales Analysis helps management in :Correct Answer Developing company's sales plan (short and long term) , Setting standards of sales performance , Estimating total sales force needed in future Your Answer Developing company's sales plan (short and long term) , Setting standards of sales performance , Estimating total sales force needed in future

True/False Question In MDS, when input data is ratio scaled, it is called as non-metric MDS. Correct Answer False Your Answer False

Multiple Choice Single Answer Question Report presentation methodology deals with :-

Correct Answer Research design, technique employees and justification Your Answer Research design, technique employees and justification

True/False Question Factor loading is the correlation between a factor and a variable in a factor analysis. Correct Answer True Your Answer True

Select The Blank Question ________represents a close ended question. Correct Answer Scales Your Answer Scales

Multiple Choice Single Answer Question While determining the interviewing process, the researcher is confronted with :Correct Answer Ascertaining the communication media Your Answer Issue of content of the question

Multiple Choice Multiple Answer Question Which of the following are the types of Sales and Market Research? Correct Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories Your Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories

Select The Blank Question Spontaneous responses are obtained in ________ questions. Correct Answer Open ended Your Answer Open ended

Match The Following Question Correct Answer Your Answer Wording of the question Question response format Typography Step 7 Step 4 Step2 Step2 Step 5 Step 1 Step 4 Step 3

Interviewing process

Select The Blank Question ________ are the internalized factors that cause people to behave the way they do. Correct Answer Motives Your Answer Motives

Multiple Choice Multiple Answer

Question Projective techniques draw inferences about :Correct Answer Personality structure , Marketing situation , Deep seated biases Your Answer Personality structure , Deep seated biases

Select The Blank Question Position Bias is a possibility in ________Questions. Correct Answer Multiple choice Your Answer Checklist

Multiple Choice Single Answer Question Verbalization of Attitude is known as :Correct Answer Opinion Your Answer Response

Select The Blank Question Respondent's imagination is tested in ________. Correct Answer Rorschach Test Your Answer Rorschach Test

Multiple Choice Single Answer Question In the Internet era, qualitative research is possible through :Correct Answer Chat sessions Your Answer Chat sessions

Multiple Choice Multiple Answer Question The responses for the 'education' of a respondent can include Correct Answer Not disclosed , Illiterate , Literate without formal schooling Your Answer Not disclosed , Illiterate , Literate without formal schooling

Multiple Choice Multiple Answer Question Constant Sum Scale can be used for :Correct Answer How different household would spend a fixed amount in a month , How different household would spend a fixed amount on entertainment , How different respondents spend their Sunday Your Answer How different households would spend their monthly income , How different household would spend a fixed amount in a month , How different household would spend a fixed amount on entertainment

Multiple Choice Single Answer Question Which scale can be best used for rural surveys? Correct Answer Diagrammatic Rating Scale Your Answer Diagrammatic Rating Scale

Multiple Choice Single Answer Question In cluster technique when the difference in rating of each attribute is added, this method is called as :-

Correct Answer Single linkage Your Answer Average linkage

Multiple Choice Multiple Answer Question Barometric methods of sales forecasting are :Correct Answer Historical analogy , Product like cycle concept , Survey methods Your Answer Historical analogy , Product like cycle concept , Survey methods

Multiple Choice Single Answer Question In data analysis, cross tabulation shows the relationship between :Correct Answer Two or more variables Your Answer Two or more variables

Multiple Choice Multiple Answer Question In simple regression Yc = a +byz where :Correct Answer Yc = sales forecast for given value of x , a= expected values of sales at x = 0 , byz =average change in sales per unit changes in advertising expenditure Your Answer a= expected values of sales at x = 0 , byz =average change in sales per unit changes in advertising expenditure

True/False Question In conjoint analysis ranking involves complex trade offs. Correct Answer True Your Answer True

Select The Blank Question ________ is the determinant of how people act. Correct Answer Knowledge Your Answer Opinion

Select The Blank Question The ________ has set up districts and boundaries based on homogeneity of sociocultural parameters. Correct Answer State Re-organization Commission Your Answer State Re-organization Commission

True/False Question Most of the organizations hire outside agencies to carry out extensive research. Correct Answer True Your Answer True

Select The Blank Question Bibliography contains ________. Correct Answer Information of references and secondary data Your Answer Information of references and secondary data

Multiple Choice Multiple Answer

Question Diagnostic methods of sales forecasting are :Correct Answer Delphi method , Munshi Forecasts , Last Horse method Your Answer Munshi Forecasts , Last Horse method , Delphi method

Multiple Choice Single Answer Question Identify the Close ended question type :Correct Answer Scales Your Answer Probing questions

Multiple Choice Single Answer Question Which scale uses numbers as labels only? Correct Answer Nominal Scale Your Answer Nominal Scale

Multiple Choice Single Answer Question The preference of Sunsilk Shampoo to Clinic Plus shampoo can be judged with :Correct Answer Ordinal Scale Your Answer Ordinal Scale

Match The Following Question Correct Answer Your Answer Cluster Analysis Relatively homogeneous group Relatively homogeneous group Regression analysis Relationship between given variable and no. of other variables Relationship between given variable and no. of other variables Cojoint analysis Optimum product design application Optimum product design application A class of procedures

Factor Analysis A class of procedures for data reduction and summarization for data reduction and summarization

True/False Question Question phrasing and structure are eliminated in Semantic differential scale. Correct Answer True Your Answer True

Multiple Choice Multiple Answer Question A Questionnaire :Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data

True/False Question In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular. Correct Answer False

Your Answer True

Select The Blank Question In cluster analysis linkage is based on ________distance or neighbour rule Correct Answer Minimum Your Answer Minimum

Select The Blank Question Informal interview is a ________ format of data collection. Correct Answer Unstructured Your Answer Unstructured

Multiple Choice Multiple Answer Question Specialized techniques of Market Research include :Correct Answer National Readership survey , Forced Exposure test , Consumer Panels Your Answer National Readership survey , Forced Exposure test , Consumer Panels

Multiple Choice Multiple Answer Question This question is based on the case study of "RESEARCH ON CONSUMER PRODUCTS". What are the highlights of the study? Correct Answer Competition from major players well entrenched in the market , Inferences about socio-economic status of consumer was to be found , Company wanted to manufacture watches Your Answer Competition from major players well entrenched in the market , Inferences about socioeconomic status of consumer was to be found , Company wanted to manufacture watches

Multiple Choice Single Answer Question Mean or average value is used to estimate when data have been collected using :Correct Answer Interval or ratio scale Your Answer Interval or ratio scale

Match The Following Question Correct Answer Your Answer Ranking Several alternatives compared with each other at same time with each other at same time Scaling technique Quantify a qualitative data Several alternatives compared

Projective technique Several responses at once

Double barreled questions

Several responses at once

Checklist Check one or more of the responses listed for answers Check one or more of the responses listed for answers

Multiple Choice Single Answer Question The unit about which information is collected for analysis is called:Correct Answer Element Your Answer Element

True/False Question In exploratory research, the sample is very large and represents a class. Correct Answer False Your Answer False

True/False Question Data published by the audit bureau of circulation is an external published data. Correct Answer True Your Answer True

Select The Blank Question The clients or organization should do the comparison of defined research problem with ________. Correct Answer Other problems that need to be studied Your Answer Budget

Multiple Choice Multiple Answer Question Adhoc methods for determining Sample size are :Correct Answer Rules of thumb , Budget constraint , Comparable studies Your Answer Rules of thumb , Budget constraint , Comparable studies

Multiple Choice Multiple Answer Question A good Research Design should ensure that the data is gathered :Correct Answer Accurately , Timely , Economically Your Answer Accurately , Timely

True/False Question A Specific change in lifestyle is indicated through Demography Correct Answer False Your Answer False

Multiple Choice Multiple Answer Question What are the advantages of Secondary Data? Correct Answer Easy Accessibility , Economy , A basis for further research Your Answer Easy Accessibility , Economy , A basis for further research

True/False Question The starting point of the semantic differential scale is neutral. Correct Answer False Your Answer False

Multiple Choice Multiple Answer Question Diagrammatic Rating scale is best used for :Correct Answer Rural Respondents , Children , Illiterate Respondents Your Answer Children , Illiterate Respondents

Select The Blank Question The ________ uses a cartoon format in which one of the characters is represented as saying something. Correct Answer Roseinweig test Your Answer Roseinweig test

Select The Blank Question Searching & Developing Alternatives is done in ________. Correct Answer Exploratory Research Your Answer Conclusive Research

True/False Question Attitudes are measured through scaling and projective techniques. Correct Answer True Your Answer True

Multiple Choice Single Answer Question Clarity of questions and instructions for filling the form is essential in :Correct Answer Mail survey Your Answer Mail survey

Multiple Choice Single Answer Question What is the publication Report? Correct Answer A Report with style, content according to the magazine and journals. Your Answer A Report with style, content according to the magazine and journals.

True/False Question Ratio scale does not have a zero point. Correct Answer False Your Answer False

Select The Blank Question ________ is the final step of data acquisition plan. Correct Answer Data Collection Your Answer Data Collection

Multiple Choice Multiple Answer Question Which publications can be refered for the research on Cotton & Textile Industry? Correct Answer Indian Cotton Mills Federation Journal , Texprocil Bulletin , Indian Textile Bulletin Your Answer Indian Textile Bulletin , Indian Cotton Mills Federation Journal Multiple Choice Multiple Answer Question Diagrammatic Rating scale is best used for :Correct Answer Rural Respondents , Children , Illiterate Respondents Your Answer Rural Respondents , Children , Illiterate Respondents True/False Question In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular.

Correct Answer False Your Answer True True/False Question In data interpretation, cross tabulation is the distribution of one variables. Correct Answer False Your Answer False True/False Question Descriptive research is a type of conclusive research. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question In resources for marketing research skilled staff plays an important role in :Correct Answer Maintaining data , Dealing with different situation and problems , Timely completion of research Your Answer Maintaining data , Dealing with different situation and problems , Timely completion of research Multiple Choice Multiple Answer Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors True/False Question Quota controls are used for National Panel Studies. Correct Answer True Your Answer True Multiple Choice Single Answer Question What is ment by the value of Research Information? Correct Answer Cost Benefit Analysis of the data Your Answer How valuable the data is for the client Multiple Choice Single Answer Question A multivariate technique which attempts to ascertain the relation between a given variable & a no of other variables is known as :Correct Answer Regression analysis Your Answer Regression analysis Select The Blank Question The efficiency of OTC products is checked by ________ ONLY Correct Answer Manufacturers Your Answer Manufacturers Multiple Choice Single Answer Question Handling large amounts of data is possible through :Correct Answer Data warehousing Your Answer Data warehousing True/False Question Balance Sheet is an internal unpublished data. Correct Answer False

Your Answer False Multiple Choice Single Answer Question Point of Purchase(POP) is researched through :Correct Answer Forced Exposure Test Your Answer Forced Exposure Test Select The Blank Question ________ is the determinant of how people act. Correct Answer Knowledge Your Answer Information True/False Question In Conjoint analysis ranking of total utility is done from highest to lowest. Correct Answer True Your Answer True Select The Blank Question In online surveys,________ works like focus groups. Correct Answer Chat sessions Your Answer Chat sessions Multiple Choice Single Answer Question A process of recognizing and noting people is known as :Correct Answer Direct Observation Method Your Answer Direct Observation Method Select The Blank Question Pie chart is a round chart divided into sections denoting ________ associated with each value. Correct Answer percentage Your Answer percentage Select The Blank Question In cluster analysis linkage is based on ________distance or neighbour rule Correct Answer Minimum Your Answer Minimum Select The Blank Question The significance of Market Research is increasing due to shift from ________ competition. Correct Answer Price to non price Your Answer Price to non price Multiple Choice Multiple Answer Question Vendor evaluation has to be done to select best vendor for :Correct Answer Price , Reliability , Credit Your Answer Price , Reliability , Credit True/False Question Market Research & Marketing Research can be used interchangeably. Correct Answer False Your Answer False Match The Following Question Correct Answer Your Answer

Dangler POP POP POP Communication medium Communication medium Opinion Polls Daily basis Daily basis Corporate Image Study Advertising research Advertising research

Multiple Choice Single Answer Question Verbalization of Attitude is known as :Correct Answer Opinion Your Answer Opinion True/False Question Factor loading is the correlation between a factor and a variable in a factor analysis. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Adhoc methods for determining Sample size are :Correct Answer Rules of thumb , Budget constraint , Comparable studies Your Answer Rules of thumb , Budget constraint , Comparable studies Multiple Choice Multiple Answer Question Which of the following are the types of Sales and Market Research? Correct Answer Market Characteristics Study , Establishment of Quota and Territories , Market Share Analysis Study Your Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories Multiple Choice Multiple Answer Question Characteristics of Open ended Questions include :Correct Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained Your Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained True/False Question Data published by the audit bureau of circulation is an external published data. Correct Answer True Your Answer True Multiple Choice Single Answer Question What is the publication Report? Correct Answer A Report with style, content according to the magazine and journals. Your Answer A Report with style, content according to the magazine and journals. Multiple Choice Multiple Answer Question An ideal Questionnaire :Correct Answer Is short and concise , Has specific questions , Has uncluttered layout Your Answer Is short and concise , Has specific questions , Has uncluttered layout Select The Blank Question ________represents a close ended question. Correct Answer Scales

Your Answer Scales Multiple Choice Single Answer Question "Structured"/ "Unstructured" Questionnaire is a classification based on the :Correct Answer Degree of formality Your Answer Degree of formality Multiple Choice Multiple Answer Question A Questionnaire :Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Match The Following Question Correct Answer Your Answer Bharat Leather Corpn. Ltd. Agra Agra Cashew Corporation Of India Ltd. Cochin Cochin Cement Corporation Of India Ltd. New Delhi New Delhi Automotive Research Association Of India Pune Pune

Select The Blank Question ________must cover all possible contingencies. Correct Answer Branching questions Your Answer Checklist Multiple Choice Single Answer Question In Market Research, Research Director must oversees :Correct Answer Execution of research at each stage Your Answer Budget of Research Select The Blank Question In mail survey, the questionnaire is ________. Correct Answer Self administered Your Answer Self administered Multiple Choice Multiple Answer Question For logical concrete and helpful interpretation which things are the most important? Correct Answer Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first Your Answer Interpretation should be honest and undistorted , Objective and fundamental principal should always be dealt first , Averages are merely tendency and generalization Multiple Choice Multiple Answer Question In data analysis, the analysis methods are :Correct Answer Examine difference , Analyze experimental data , Investigate association Your Answer Examine difference , Analyze experimental data , Investigate association Select The Blank Question In Marketing Research, written contract should contain feedback on ________. Correct Answer Findings and implementation

Your Answer Research Methodology Multiple Choice Single Answer Question Market Research is done to Correct Answer Explore the Opportunities Your Answer Explore the Opportunities True/False Question Simple tabulation is the relationship between two or more variables. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question The responses for the 'education' of a respondent can include Correct Answer Not disclosed , Illiterate , Literate without formal schooling Your Answer Illiterate , Literate without formal schooling True/False Question Motivation research is easy to handle as it deals with qualitative variables in human beings who are dynamic. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Which publications can be refered for the research on Cotton & Textile Industry? Correct Answer Indian Cotton Mills Federation Journal , Texprocil Bulletin , Indian Textile Bulletin Your Answer Indian Textile Bulletin , Indian Cotton Mills Federation Journal Multiple Choice Multiple Answer Question Diagrammatic Rating scale is best used for :Correct Answer Rural Respondents , Children , Illiterate Respondents Your Answer Rural Respondents , Children , Illiterate Respondents True/False Question In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular. Correct Answer False Your Answer True True/False Question In data interpretation, cross tabulation is the distribution of one variables. Correct Answer False Your Answer False True/False Question Descriptive research is a type of conclusive research. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question In resources for marketing research skilled staff plays an important role in :Correct Answer Maintaining data , Dealing with different situation and problems , Timely completion of research Your Answer Maintaining data , Dealing with different situation and problems , Timely completion of research

Multiple Choice Multiple Answer Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors True/False Question Quota controls are used for National Panel Studies. Correct Answer True Your Answer True Multiple Choice Single Answer Question What is ment by the value of Research Information? Correct Answer Cost Benefit Analysis of the data Your Answer How valuable the data is for the client Multiple Choice Single Answer Question A multivariate technique which attempts to ascertain the relation between a given variable & a no of other variables is known as :Correct Answer Regression analysis Your Answer Regression analysis Select The Blank Question The efficiency of OTC products is checked by ________ ONLY Correct Answer Manufacturers Your Answer Manufacturers Multiple Choice Single Answer Question Handling large amounts of data is possible through :Correct Answer Data warehousing Your Answer Data warehousing True/False Question Balance Sheet is an internal unpublished data. Correct Answer False Your Answer False Multiple Choice Single Answer Question Point of Purchase(POP) is researched through :Correct Answer Forced Exposure Test Your Answer Forced Exposure Test Select The Blank Question ________ is the determinant of how people act. Correct Answer Knowledge Your Answer Information True/False Question In Conjoint analysis ranking of total utility is done from highest to lowest. Correct Answer True Your Answer True Select The Blank Question In online surveys,________ works like focus groups. Correct Answer Chat sessions

Your Answer Chat sessions Multiple Choice Single Answer Question A process of recognizing and noting people is known as :Correct Answer Direct Observation Method Your Answer Direct Observation Method Select The Blank Question Pie chart is a round chart divided into sections denoting ________ associated with each value. Correct Answer percentage Your Answer percentage Select The Blank Question In cluster analysis linkage is based on ________distance or neighbour rule Correct Answer Minimum Your Answer Minimum Select The Blank Question The significance of Market Research is increasing due to shift from ________ competition. Correct Answer Price to non price Your Answer Price to non price Multiple Choice Multiple Answer Question Vendor evaluation has to be done to select best vendor for :Correct Answer Price , Reliability , Credit Your Answer Price , Reliability , Credit True/False Question Market Research & Marketing Research can be used interchangeably. Correct Answer False Your Answer False Match The Following Question Correct Answer Your Answer Dangler POP POP POP Communication medium Communication medium Opinion Polls Daily basis Daily basis Corporate Image Study Advertising research Advertising research

Multiple Choice Single Answer Question Verbalization of Attitude is known as :Correct Answer Opinion Your Answer Opinion True/False Question Factor loading is the correlation between a factor and a variable in a factor analysis. Correct Answer True Your Answer True Multiple Choice Multiple Answer

Question Adhoc methods for determining Sample size are :Correct Answer Rules of thumb , Budget constraint , Comparable studies Your Answer Rules of thumb , Budget constraint , Comparable studies Multiple Choice Multiple Answer Question Which of the following are the types of Sales and Market Research? Correct Answer Market Characteristics Study , Establishment of Quota and Territories , Market Share Analysis Study Your Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories Multiple Choice Multiple Answer Question Characteristics of Open ended Questions include :Correct Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained Your Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained True/False Question Data published by the audit bureau of circulation is an external published data. Correct Answer True Your Answer True Multiple Choice Single Answer Question What is the publication Report? Correct Answer A Report with style, content according to the magazine and journals. Your Answer A Report with style, content according to the magazine and journals. Multiple Choice Multiple Answer Question An ideal Questionnaire :Correct Answer Is short and concise , Has specific questions , Has uncluttered layout Your Answer Is short and concise , Has specific questions , Has uncluttered layout Select The Blank Question ________represents a close ended question. Correct Answer Scales Your Answer Scales Multiple Choice Single Answer Question "Structured"/ "Unstructured" Questionnaire is a classification based on the :Correct Answer Degree of formality Your Answer Degree of formality Multiple Choice Multiple Answer Question A Questionnaire :Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Match The Following Question Correct Answer Your Answer Bharat Leather Corpn. Ltd. Agra Agra Cashew Corporation Of India Ltd. Cochin Cochin

Cement Corporation Of India Ltd. New Delhi New Delhi Automotive Research Association Of India Pune Pune

Select The Blank Question ________must cover all possible contingencies. Correct Answer Branching questions Your Answer Checklist Multiple Choice Single Answer Question In Market Research, Research Director must oversees :Correct Answer Execution of research at each stage Your Answer Budget of Research Select The Blank Question In mail survey, the questionnaire is ________. Correct Answer Self administered Your Answer Self administered Multiple Choice Multiple Answer Question For logical concrete and helpful interpretation which things are the most important? Correct Answer Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first Your Answer Interpretation should be honest and undistorted , Objective and fundamental principal should always be dealt first , Averages are merely tendency and generalization Multiple Choice Multiple Answer Question In data analysis, the analysis methods are :Correct Answer Examine difference , Analyze experimental data , Investigate association Your Answer Examine difference , Analyze experimental data , Investigate association Select The Blank Question In Marketing Research, written contract should contain feedback on ________. Correct Answer Findings and implementation Your Answer Research Methodology Multiple Choice Single Answer Question Market Research is done to Correct Answer Explore the Opportunities Your Answer Explore the Opportunities True/False Question Simple tabulation is the relationship between two or more variables. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question The responses for the 'education' of a respondent can include Correct Answer Not disclosed , Illiterate , Literate without formal schooling Your Answer Illiterate , Literate without formal schooling True/False Question Motivation research is easy to handle as it deals with qualitative variables in human beings who are dynamic.

Correct Answer False Your Answer False Multiple Choice Single Answer Question Household Structure' is a term used to indicate Correct Answer Nuclear family/Joint Family/Nuclear with Elders Your Answer Nuclear family/Joint Family/Nuclear with Elders

Multiple Choice Multiple Answer Question In simple regression Yc = a +byz where :Correct Answer Yc = sales forecast for given value of x , a= expected values of sales at x = 0 , byz =average change in sales per unit changes in advertising expenditure

Select The Blank Question The significance of Market Research is increasing due to shift from ________ competition. Correct Answer Price to non price

Multiple Choice Single Answer Question Which scale indicates the difference in two or more entities? Correct Answer Nominal Scale Multiple Choice Single Answer Question Point of Purchase(POP) is researched through :Correct Answer Forced Exposure Test True/False Question Correct Answer Question Correct Answer Multiple Choice Multiple Answer Question Cluster analysis is used in :Correct Answer Market segment , Understanding buyer behavior , Selecting test markets for various marketing strategies Question A questionnaire can be :Correct Answer Structured , Disguised , Informal True/False Question Sales quotas are set before estimation of market potential and sales territories. Correct Answer False Question For the semantic differential scale the central point of the scale is a ________. Correct Answer Neutral Point Question Likert Scale is relatively easy to construct and administer. Correct Answer True True/False

Multiple Choice Multiple Answer Question Main features of Technical Report are :Correct Answer Minute details of planning data collection , Analysis , Interpretation Multiple Choice Multiple Answer Question In industrial product research the research methodologies adopted are :Correct Answer In-depth interviews , Surveys , Application Research True/False Question Report should be terse and concise. Correct Answer False Multiple Choice Multiple Answer Question The responses for the 'education' of a respondent can include Correct Answer Not disclosed , Illiterate , Literate without formal schooling Question Economic indicators in survey method of sales forecasting are :Correct Answer Leading , Co-incident , Lagging Multiple Choice Single Answer Question Retail Store Audit uses :Correct Answer Random multistratified sampling Multiple Choice Multiple Answer Question Which institutions should be contacted for research on Paint Chemicals? Correct Answer National Chemical Laboratory, Pune , Industrial Research & Development Center , Building Research Institute Question The Interviewing process is determined after evaluating the Question content. Correct Answer False Multiple Choice Multiple Answer Question According to Lipstein, rules for minimizing non-sampling errors include :Correct Answer Restrict the Questionnaire to data essential to the study , Use the smallest sample consistent with research objective , Sample survey should be as easy to execute as possible

Multiple Choice Single Answer Question "Self Administered" personal interviews are those in which :Correct Answer The respondent fills the questionnaire True/False Question In regression analysis, dependent variables can be expressed as a linear function of impendent variables. Correct Answer True Multiple Choice Single Answer Question The respondent is shown clippings of advertisements in which Brand names are deleted. He is then asked to identify the Brand and the media where it appeared. This is known as :Correct Answer Recognition Test Your Answer Recall Test

Multiple Choice Single Answer Question What is ment by the value of Research Information? Correct Answer Cost Benefit Analysis of the data Your Answer Actual Cost of Research

Multiple Choice Single Answer Question This question is based on the case study of "THE BOOKSHOP". What facilitated the idea of starting a copy service ? Correct Answer Availability of the shop next door on lease Your Answer Significant market demand

Multiple Choice Single Answer Question How people allocate their time and money to certain products and factors is depicted by Correct Answer Psychographic Variable Your Answer Psychographic Variable

Multiple Choice Single Answer Question Measurement of the existing data or information is known as :Correct Answer Facts Your Answer Facts

Select The Blank Question ________represents a close ended question. Correct Answer Scales Your Answer Scales

Multiple Choice Single Answer

Your Answer Projective techniques

Select The Blank Question Convenience Sampling is used for ________. Correct Answer Exploratory research Multiple Choice Single Answer Question Market Research is done to Correct Answer Explore the Opportunities Question The person conducting pharma research should be well qualified so that not to waste Doctors time. Correct Answer True Question Association technique is a type of ________. Correct Answer Projective technique Multiple Choice Multiple Answer

Match The Following Question Correct Answer Your Answer Ranking Several alternatives compared with each other at same time with each other at same time Scaling technique Quantify a qualitative data Several alternatives compared

Quantify a qualitative data Several responses at once

Double barreled questions

Several responses at once

Checklist Check one or more of the responses listed for answers Check one or more of the responses listed for answers

Multiple Choice Multiple Answer Question The objectives of marketing research are

Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Multiple Choice Multiple Answer

Multiple Choice Single Answer Question The Factor analysis is designed to :Correct Answer Reduce many Variables to fewer underlying factors Multiple Choice Single Answer Question The test which consists of a series of pictures about which the subject is asked to tell a story is called :Correct Answer Thematic Apperception Test True/False Question Telephonic surveys can be used to identify the acceptability of the food processor after demonstration. Correct Answer False Question ________ can be used for the diagrammatic rating scale. Correct Answer Pictures Multiple Choice Single Answer Question In Delphi method experts or knowledgeable people are invited to give their forecast: Correct Answer Without giving reasons True/False Question Market Research & Marketing Research can be used interchangeably. Correct Answer False Multiple Choice Multiple Answer Question What are the factors to be considered in cluster analysis? Correct Answer Limited number of clusters due to limitation of market potential , Clusters are not water tight compartment , Evaluating the quality of cluster is difficult Your Answer Limited number of clusters due to limitation of market potential , Clusters are not water tight compartment , Evaluating the quality of cluster is difficult Multiple Choice Single Answer Question Clarity of questions and instructions for filling the form is essential in :Correct Answer Mail survey Your Answer Data analysis Multiple Choice Single Answer Question The technique through which objects/ cases are classified into relative homogeneous groups or clusters is known as :Correct Answer Cluster analysis Your Answer Cluster analysis Multiple Choice Single Answer Question Mean or average value is used to estimate when data have been collected using :Correct Answer Interval or ratio scale Your Answer Interval or ratio scale Select The Blank Question In ________ method the research analyst is not concerned with cause and research relationship. Correct Answer Diagnostic Your Answer Diagnostic Multiple Choice Multiple Answer Question Which are the New Delhi based Research Institutions? Correct Answer NRDC , CSIR , Cement Research Institute of India

Your Answer NRDC , CSIR , Cement Research Institute of India Multiple Choice Single Answer Question Market Research is done to Correct Answer Explore the Opportunities Your Answer Explore the Opportunities True/False Question "Consumer Panel" is a specialized market research technique. Correct Answer False Your Answer False Match The Following Question Correct Answer Your Answer "What might this be ?" Inkblot test Inkblot test Aided Recall Depth Research Depth Research Doesnt intend to tell Projective techniques Projective techniques Ease of construction Likert scale Likert scale

True/False Question In regression analysis, dependent variables can be expressed as a linear function of impendent variables. Correct Answer True Your Answer True True/False Question When company prepares a long range plan it is unpublished internal source of information. Correct Answer True Your Answer True Select The Blank Question Association technique is a type of ________. Correct Answer Projective technique Your Answer Projective technique Multiple Choice Single Answer Question The impact of promotional slogans on the consumers can be studied with Correct Answer Association technique Your Answer Association technique True/False Question Brand image building is not important in case of industrial product for quality. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Which publications are used for research on Chemical Industry? Correct Answer Indian Chemical Directory , Chemical Industry News , Chemical & Petro Chemicals Journal Your Answer Indian Chemical Directory , Chemical Industry News , Chemical & Petro Chemicals Journal

Multiple Choice Single Answer Question Spreading the sample through the entire population following a regular pattern is known as :Correct Answer Systematic sampling Your Answer Systematic sampling Select The Blank Question In absence of proper________ the market research becomes a data collection exercise. Correct Answer Problem Definition Your Answer Analysis Multiple Choice Multiple Answer Question Which institutions should be contacted for research on Paint Chemicals? Correct Answer National Chemical Laboratory, Pune , Industrial Research & Development Center , Building Research Institute Your Answer National Chemical Laboratory, Pune , Industrial Research & Development Center , Building Research Institute Multiple Choice Multiple Answer Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Multiple Choice Single Answer Question Ultra violet ink is used to disguise customer coding. This activity is :Correct Answer A disapproved method Your Answer A disapproved method Select The Blank Question Through cluster analysis objects/cases are classified into relatively________ group called cluster. Correct Answer Homogeneous Your Answer Homogeneous Match The Following Question Correct Answer Your Answer Dangler POP POP POP Communication medium Communication medium Opinion Polls Daily basis Daily basis Corporate Image Study Advertising research Advertising research

Multiple Choice Multiple Answer Question Ethical issues to be observed while writing a report are :Correct Answer No deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda , Complete confidentiality and secrecy of data Your Answer No deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda , Complete confidentiality and secrecy of data

Select The Blank Question Multiple Choice is a ________type of question. Correct Answer Close ended Your Answer Close ended Multiple Choice Single Answer Question The conjoint analysis helps to enable company's to :Correct Answer Conduct brand swot analysis Your Answer Conduct brand swot analysis Multiple Choice Single Answer Question In the Internet era, qualitative research is possible through :Correct Answer Chat sessions Your Answer Chat sessions Select The Blank Question ________is an important communication medium that helps recall advertising. Correct Answer Point of Purchase(POP)items Your Answer Point of Purchase(POP)items True/False Question In the Funnel approach, specific questions come first and general questions later. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question In resources for marketing research skilled staff plays an important role in :Correct Answer Maintaining data , Dealing with different situation and problems , Timely completion of research Your Answer Maintaining data , Dealing with different situation and problems , Timely completion of research Select The Blank Question Convenience Sampling is used for ________. Correct Answer Exploratory research Your Answer Exploratory research True/False Question The person conducting pharma research should be well qualified so that not to waste Doctors time. Correct Answer True Your Answer True True/False Question The limitations with regression forecasting is that independent variables must be forecasted before forecasting the dependent variables. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Main features of Technical Report are :Correct Answer Minute details of planning data collection , Analysis , Interpretation Your Answer Minute details of planning data collection , Analysis , Interpretation Multiple Choice Single Answer Question How people allocate their time and money to certain products and factors is depicted by

Correct Answer Psychographic Variable Your Answer Psychographic Variable True/False Question Question phrasing and structure are eliminated in Semantic differential scale. Correct Answer True Your Answer True True/False Question The popularity of Likert scale is due to its ease of construction and administration. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Which are the Export Promotion Councils? Correct Answer Cashew Export Promotion Council , Handloom Export Promotion Council , Gem & Jewellery Export Promotion Council Your Answer Cashew Export Promotion Council , Handloom Export Promotion Council , Gem & Jewellery Export Promotion Council True/False Question The written contract of a research should cover the penalty clause covering deficits such as delays, inadequate data. Correct Answer True Your Answer True Multiple Choice Single Answer Question The producers in the sellers' market are also forced to take decisions based on the market information because Correct Answer The resources are scarce Your Answer The resources are scarce Multiple Choice Single Answer Question Scale Intervals can be used for Correct Answer Age Your Answer Age Select The Blank Question Bibliography contains ________. Correct Answer Information of references and secondary data Your Answer Information of references and secondary data Multiple Choice Multiple Answer Question Online survey methods include :Correct Answer Email survey , HTML survey , Downloadable interactive surveys Your Answer Email survey , HTML survey , Downloadable interactive surveys Multiple Choice Single Answer Question Data of market research cannot be maintained :Correct Answer Without experienced and educated research staff Your Answer Without experienced and educated research staff Multiple Choice Multiple Answer Question Pretesting of Questionnaire includes testing of :Correct Answer Question content , Time taken to answer questions , Categorisation Your Answer Question content , Time taken to answer questions , Categorisation

Multiple Choice Multiple Answer Question Identification of Target Population is facilitated by :Correct Answer Well defined research objectives , Alternative, reasonable/target population definitions , Specifications for exclusion in target population Your Answer Well defined research objectives , Alternative, reasonable/target population definitions , Specifications for exclusion in target population Select The Blank Question ________are used for National Panel Studies. Correct Answer Quota controls Your Answer Quota controls Select The Blank Question Finding out the number of vehicles at a given junction is a ________ method. Correct Answer Direct Observation Your Answer Direct Observation

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Multiple Answer Question Ethical issues to be observed while writing a report are :Correct Answer No deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda , Complete confidentiality and secrecy of data Your Answer Complete confidentiality and secrecy of data , No deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda

Multiple Choice Multiple Answer Question What are the advantages of Secondary Data? Correct Answer Easy Accessibility , Economy , A basis for further research Your Answer Easy Accessibility , Economy , A basis for further research

Multiple Choice Single Answer Question Checklists are useful for :Correct Answer Factual data Your Answer Factual data

Multiple Choice Single Answer Question Evaluating the question content is the :Correct Answer 4th step Your Answer 3rd step

Multiple Choice Multiple Answer Question Multidimensional scaling consist of :Correct Answer Attribute data , Non attribute data , Similarity and preference Your Answer Attribute data , Non attribute data , Similarity and preference

Multiple Choice Multiple Answer Question A Questionnaire :-

Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data

Select The Blank Question ________are used for National Panel Studies. Correct Answer Quota controls Your Answer Quota controls

Multiple Choice Multiple Answer Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors

Multiple Choice Single Answer Question The long form of IMRB is :Correct Answer Indian Market Research Bureau Your Answer Indian Market Research Bureau

True/False Question Determining the Questionnaire structure is the first step of process of Questionnaire design. Correct Answer False Your Answer False

True/False Question Brand image building is not important in case of industrial product for quality. Correct Answer False Your Answer False

Multiple Choice Multiple Answer Question Economic indicators in survey method of sales forecasting are :Correct Answer Leading , Co-incident , Lagging Your Answer Leading , Co-incident , Lagging

Multiple Choice Single Answer Question A multivariate Statistical technique that uses a class of procedures for data reduction & summarization is known as :Correct Answer Factor analysis Your Answer Factor analysis

True/False Question Rural SEC Grid is based on Education and Monthly Household Income Correct Answer False Your Answer False

Select The Blank Question Factor analysis is based on linear relationship through which ________ is derived. Correct Answer Factor loading Your Answer Factor loading

Multiple Choice Single Answer Question District Gazetteer Giving the information about population, public enterprises, development etc. is an example of :Correct Answer Government Publications Your Answer Government Publications

Select The Blank Question The responsibility of a client towards a research firm include ________. Correct Answer Disclosure of relevant proprietary data Your Answer Disclosure of relevant proprietary data

Multiple Choice Single Answer Question In Delphi method experts or knowledgeable people are invited to give their forecast :Correct Answer Without giving reasons Your Answer Without giving reasons

Select The Blank Question Data interpretation requires ________ and logical skills. Correct Answer Qualitative Your Answer Quantitative

Select The Blank Question Interpretation of results is highly subjective in ________. Correct Answer Projective techniques Your Answer Projective techniques

Multiple Choice Single Answer Question Short range forecast is done for the duration of :Correct Answer Upto 1 year Your Answer Upto 1 year

Select The Blank Question In MDS the impact of pricing can be studied for the comparison of ________. Correct Answer Spatial maps Your Answer Spatial maps

Multiple Choice Multiple Answer Question Cluster analysis is used in :Correct Answer Market segment , Understanding buyer behavior , Selecting test markets for various marketing strategies

Your Answer Market segment , Understanding buyer behavior , Selecting test markets for various marketing strategies

Select The Blank Question The ________ uses a cartoon format in which one of the characters is represented as saying something. Correct Answer Roseinweig test Your Answer Roseinweig test

Multiple Choice Multiple Answer Question Pretesting of Questionnaire includes testing of :Correct Answer Question content , Time taken to answer questions , Categorisation Your Answer Question content , Time taken to answer questions , Categorisation

Multiple Choice Multiple Answer Question The respondents in the research of Pharma companies are :Correct Answer Doctors , Patients , Pharmacists Your Answer Doctors , Patients , Pharmacists

Multiple Choice Single Answer Question Top of mind recall is observed in :Correct Answer Attitude Research Your Answer Attitude Research

True/False Question In Conjoint analysis, the assumption is that an individual is incapable of ranking options on basis of some criterion. Correct Answer False Your Answer False

Select The Blank Question ________ is the final step of data acquisition plan. Correct Answer Data Collection Your Answer Data Collection

Match The Following Question Correct Answer Your Answer Post launch research Target respondents Sampling procedure Pre launch research Usage and attitude Doctors Dealers Area sampling Area sampling Clinical trials and formulations Clinical trials and formulations Usage and attitude

True/False

Question Sample size tends to be inversely proportional to cost of sampling. Correct Answer True Your Answer True

Select The Blank Question ________ can be used for the diagrammatic rating scale. Correct Answer Pictures Your Answer Pictures

True/False Question The technique in which respondents are provided with incomplete sentences which they can complete as they choose to do so, is known as Construction technique. Correct Answer False Your Answer False

Multiple Choice Multiple Answer Question While formulating the research purpose the following points should be taken into consideration :Correct Answer What are the problems or opportunities? , What are the decision alternatives? , Who are the users of the research? Your Answer What is the cost of the research? , What are the problems or opportunities? , Who are the users of the research?

True/False Question Balance Sheet is an internal unpublished data. Correct Answer False Your Answer False

Multiple Choice Single Answer Question A list of population members used to obtain a sample is known as the:Correct Answer Sampling frame Your Answer Sampling frame

True/False Question In data interpretation, cross tabulation is the distribution of one variables. Correct Answer False Your Answer False

Multiple Choice Single Answer Question Sales forecast helps to decide the :Correct Answer Purchase of inventory Your Answer Market potential

Multiple Choice Multiple Answer Question A good Research Design should ensure that the data is gathered :Correct Answer Accurately , Timely , Economically Your Answer Accurately , Timely , Economically

True/False Question In regression analysis, dependent variables can be expressed as a linear function of impendent variables. Correct Answer True Your Answer True

Multiple Choice Single Answer Question The conjoint analysis helps to enable company's to :Correct Answer Conduct brand swot analysis Your Answer Conduct brand swot analysis

True/False Question In Conjoint analysis ranking of total utility is done from highest to lowest. Correct Answer True Your Answer True

Select The Blank Question In industrial product research, newer raw materials are studied for ________ and functional advantages. Correct Answer Pricing Your Answer Pricing

Multiple Choice Single Answer Question What is Executive Report? Correct Answer Report for decision makers Your Answer Report for decision makers

Match The Following Question Correct Answer Your Answer Automotive Research Association Of India Bharat Leather Corpn. Ltd. Agra Agra Cochin Cochin New Delhi New Delhi Pune Pune

Cashew Corporation Of India Ltd. Cement Corporation Of India Ltd.

Multiple Choice Multiple Answer Question Issues which a Doctors seeks regarding a product are :Correct Answer Amount of Drugs required , Indications for prescription , Efficiency over all time needed for drug concentration in the body Your Answer Amount of Drugs required , Indications for prescription , Efficiency over all time needed for drug concentration in the body

Select The Blank Question Market Research is a ________ industry in India.

Correct Answer Growing Your Answer Growing

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False Question Use of data analysis programme is the analysis strategy . Correct Answer True Your Answer True

Multiple Choice Single Answer Question District Gazetteer Giving the information about population, public enterprises, development etc. is an example of :Correct Answer Government Publications Your Answer Government Publications

Select The Blank Question Taking the responses on which political party will win the upcoming election is known as ________. Correct Answer Opinion Poll Your Answer Opinion Poll

True/False Question When target respondents are intercepted and shopping areas, it is called Mall Intercept. Correct Answer True Your Answer True

Multiple Choice Multiple Answer Question Spontaneous response from respondent is possible in :Correct Answer Free response questions , Probing questions , Unstructured questions Your Answer Free response questions , Unstructured questions

Multiple Choice Single Answer Question In Report writing, letter of transmission indicates :Correct Answer To whom the report is submitted, reason for research and official authorization Your Answer To whom the report is submitted, reason for research and official authorization

Multiple Choice Single Answer Question Scale Intervals can be used for Correct Answer Age Your Answer Family life style

Multiple Choice Single Answer Question The test which consists of a series of pictures about which the subject is asked to tell a story is called :Correct Answer Thematic Apperception Test

Your Answer Thematic Apperception Test

True/False Question Descriptive research is a type of conclusive research. Correct Answer True Your Answer True

True/False Question Balance Sheet is an internal unpublished data. Correct Answer False Your Answer False

Multiple Choice Multiple Answer Question Transcribing data is involved :Correct Answer Coding sheet on the disk , Transferring the coded data from the questionnaires , Coding sheet on to magnetic tapes or directly into computers Your Answer Coding sheet on the disk , Transferring the coded data from the questionnaires , Coding sheet on to magnetic tapes or directly into computers

Select The Blank Question In conjoint analysis it may be difficult to ascribe or describe ________ for certain products. Correct Answer Attributes Your Answer Attributes

Multiple Choice Single Answer Question Which is the institution specialising in Pharma Research? Correct Answer Central Drug Research Institute, Lucknow Your Answer Central Drug Research Institute, Lucknow

Select The Blank Question ________represents a close ended question. Correct Answer Scales Your Answer Probing

Select The Blank Question Interpretation of results is highly subjective in ________. Correct Answer Projective techniques Your Answer Projective techniques

Multiple Choice Multiple Answer Question Stimulated Test Marketing can be used in :Correct Answer Product Concept testing , Pilot study before National launch , Packaging Appropriateness Your Answer Product Concept testing , Pilot study before National launch

Select The Blank

Question In online surveys,________ works like focus groups. Correct Answer Chat sessions Your Answer Downloadable interactive surveys

True/False Question Technical jargon should be used when unavoidable. Correct Answer True Your Answer True

Multiple Choice Multiple Answer Question Which publications can be used for research on automobile industry? Correct Answer Auto spark , Automobile Reporter , Auto Age Your Answer Auto spark , Auto Age

Multiple Choice Multiple Answer Question Cluster analysis is used in :Correct Answer Market segment , Understanding buyer behavior , Selecting test markets for various marketing strategies Your Answer Selecting test markets for various marketing strategies , Market segment , Understanding buyer behavior

True/False Question Range is the simplest measure of calculation of mean. Correct Answer False Your Answer False

Match The Following Question Correct Answer Your Answer Automotive Research Association Of India Bharat Leather Corpn. Ltd. Agra Agra Cochin Cochin New Delhi New Delhi Pune Mumbai

Cashew Corporation Of India Ltd. Cement Corporation Of India Ltd.

Multiple Choice Single Answer Question Descriptors describing the selection criteria of the individuals needed for the study are known as: Correct Answer Respondent Descriptors Your Answer Respondent Descriptors

True/False Question In data interpretation, cross tabulation is the distribution of one variables. Correct Answer False Your Answer False

Multiple Choice Multiple Answer Question Ethical issues to be observed while writing a report are :Correct Answer No deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda , Complete confidentiality and secrecy of data Your Answer No deliberate misinterpretations , Complete confidentiality and secrecy of data

Select The Blank Question In two mode, two way data of MDS, the products can be compared on the basis of ________ . Correct Answer Objective and perceived attributes Your Answer Objective and perceived attributes

Multiple Choice Single Answer Question Utilities of conjoint analysis are arrived through :Correct Answer Iterative technique Your Answer Iterative technique

Multiple Choice Multiple Answer Question Semantic Differential Scale can be used for :Correct Answer Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel Taj , Rating the success of a new software Your Answer Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel Taj , Rating the success of a new software

Match The Following Question Correct Answer Your Answer Getting the feel of possibility of a candidate winning in an election Exploring the conversion rate at a retail outlet Observation Getting the feedback of demonstration of a food processor Getting the responses from experts regarding a new chemical Telephonic Observation

Telephonic Experimental Postal Survey Direct interviews Questionnaire method

Multiple Choice Single Answer Question Validation is fundamental step in research because :Correct Answer It ensures that data has accurately measured Your Answer It ensures that data has accurately measured

Multiple Choice Multiple Answer Question Ethics in Marketing Research underline the three basic responsibilities that includes :Correct Answer Responsibility towards the respondent , Responsibility towards the researcher , Responsibility towards the client Your Answer Responsibility towards the research process , Responsibility towards the respondent , Responsibility towards the client

Multiple Choice Multiple Answer Question Which of the following are the research obligations to the client? Correct Answer Honest and clear reporting , Briefing regarding study limitation , Explanation of Report Conclusions and aiding client's application Your Answer Honest and clear reporting , Briefing regarding study limitation

Select The Blank Question In absence of proper________ the market research becomes a data collection exercise. Correct Answer Problem Definition Your Answer Problem Definition

Multiple Choice Multiple Answer Question The objective of Questionnaire design is to seek consistency with :Correct Answer Method of data collection , Research objective , Respondent's willingness to answer questions on the subject Your Answer Research objective , Respondent's willingness to answer questions on the subject

True/False Question The popularity of Likert scale is due to its ease of construction and administration. Correct Answer True Your Answer True

True/False Question Likert Scale is relatively easy to construct and administer. Correct Answer True Your Answer True

Multiple Choice Multiple Answer Question Which publications can be refered for the research on Cotton & Textile Industry? Correct Answer Texprocil Bulletin , Indian Textile Bulletin , Indian Cotton Mills Federation Journal Your Answer Texprocil Bulletin , Indian Textile Bulletin , Indian Cotton Mills Federation Journal

Multiple Choice Single Answer Question What is the source of information to know the technical details of norms for using construction chemicals? Correct Answer Indian Concrete Journal Your Answer Chemical Manufacturers Directory

Select The Blank Question Kurtosis is measure of ________ or flatness of curve defined by the frequency distribution. Correct Answer Relative peakedness Your Answer Relative peakedness

Multiple Choice Single Answer Question Ultra violet ink is used to disguise customer coding. This activity is :Correct Answer A disapproved method

Your Answer To protect the identity of the respondent

Multiple Choice Single Answer Question A process of recognizing and noting people is known as :Correct Answer Direct Observation Method Your Answer Direct Observation Method

Select The Blank Question Pie chart is a round chart divided into sections denoting ________ associated with each value. Correct Answer percentage Your Answer percentage

Select The Blank Question In MDS the impact of pricing can be studied for the comparison of ________. Correct Answer Spatial maps Your Answer Spatial maps

Multiple Choice Single Answer Question Report presentation methodology deals with :Correct Answer Research design, technique employees and justification Your Answer Research design, technique employees and justification

Multiple Choice Multiple Answer Question Online survey methods include :Correct Answer Email survey , HTML survey , Downloadable interactive surveys Your Answer Email survey , Downloadable interactive surveys

True/False Question The person conducting pharma research should be well qualified so that not to waste Doctors time. Correct Answer True Your Answer True

Select The Blank Question Data cleaning is done through extensive checks for________. Correct Answer Consistency and treatment of missing responses Your Answer Consistency and treatment of missing responses

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Select The Blank Question ________must cover all possible contingencies. Correct Answer Branching questions Your Answer Branching questions

Multiple Choice Single Answer Question Ultra violet ink is used to disguise customer coding. This activity is :Correct Answer A disapproved method Your Answer To protect the identity of the respondent

Multiple Choice Single Answer Question This question is based on the case study of "REVIVAL OF THREE STAR HOTEL". The Hotel was experiencing a decline in business. The Management decided to attract business executives as :Correct Answer There was a decline in occupancy in the hotel Your Answer There was a decline in occupancy in the hotel

Select The Blank Question A specific change in lifestyle is indicated by ________ Correct Answer Psychographics Your Answer Socio-economic class

Match The Following Question Correct Answer Your Answer Mother-tongue Assamese Food habits Demographic Assamese Demographic

Town Classification Household Structure

Metro Metro Joint family Village

Multiple Choice Single Answer Question Market Research involves Correct Answer Collection and Analysis of Data Your Answer Collection and Analysis of Data

True/False Question Protection against unqualified researchers is a responsibility of the client. Correct Answer False Your Answer False

Multiple Choice Multiple Answer Question Dichotomous form of questions can be observed in :Correct Answer Branching questions , Qualifying questions , Opening questions Your Answer Branching questions , Qualifying questions , Opening questions

Multiple Choice Multiple Answer Question Ethics in Marketing Research underline the three basic responsibilities that includes :Correct Answer Responsibility towards the respondent , Responsibility towards the client , Responsibility towards the researcher

Your Answer Responsibility towards the research process , Responsibility towards the respondent , Responsibility towards the client

True/False Question Question phrasing and structure are eliminated in Semantic differential scale. Correct Answer True Your Answer True

Multiple Choice Multiple Answer Question For logical concrete and helpful interpretation which things are the most important? Correct Answer Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first Your Answer Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first

Multiple Choice Multiple Answer Question A questionnaire can be filled through different means like :Correct Answer Observation , Personal interview , Telephone interview Your Answer Observation , Personal interview , Telephone interview

True/False Question Likert Scale is relatively easy to construct and administer. Correct Answer True Your Answer True

True/False Question Telephonic surveys can be used to identify the acceptability of the food processor after demonstration. Correct Answer False Your Answer True

Select The Blank Question ________ is the determinant of how people act. Correct Answer Knowledge Your Answer Opinion

Multiple Choice Multiple Answer Question Vendor evaluation has to be done to select best vendor for :Correct Answer Price , Reliability , Credit Your Answer Reliability , Credit , Longer relationship

Multiple Choice Single Answer Question Where the Railways, Research, Designs & Standards Organisation is based? Correct Answer Lucknow Your Answer Lucknow

True/False

Question Regression analysis can be used in sales forecasting to measure the relationship between company's sales and other economic variables. Correct Answer True Your Answer True

Multiple Choice Single Answer Question The unit about which information is collected for analysis is called:Correct Answer Element Your Answer Respondent

Multiple Choice Multiple Answer Question Non hierarchical procedure of cluster analysis further has other subtypes like:Correct Answer Sequential threshold , Parallel threshold , Optimizing partitioning Your Answer Parallel threshold , Optimizing partitioning

Multiple Choice Single Answer Question What is the first step in the Research Design Process? Correct Answer Problem Identification Your Answer Problem Identification

Select The Blank Question In cluster analysis linkage is based on ________distance or neighbour rule Correct Answer Minimum Your Answer Average

True/False Question Technical jargon should be used when unavoidable. Correct Answer True Your Answer False

Multiple Choice Single Answer Question Industrial product research was earlier restricted to :Correct Answer Demand Forecasting Your Answer Demand Forecasting

Multiple Choice Single Answer Question Which scale can be best used for rural surveys? Correct Answer Diagrammatic Rating Scale Your Answer Diagrammatic Rating Scale

Select The Blank Question In ________ forecast, he collects all information in his mind and based on his vast experience he makes forecast. Correct Answer Munshi Your Answer Munshi

Multiple Choice Single Answer

Question A nonhierarchical clustering procedure determines a cluster centre & then groups all objects within a prespecified threshold value from centre is known as :Correct Answer Segmental threshold method Your Answer Segmental threshold method

True/False Question Sales quotas are set before estimation of market potential and sales territories. Correct Answer False Your Answer False

Select The Blank Question ________ type of question allow response in affirmative or negative. Correct Answer Dichotomous Your Answer Dichotomous

True/False Question A Show card is the identity of the researcher conducting the interview Correct Answer False Your Answer False

Multiple Choice Multiple Answer Question Stimulated Test Marketing can be used in :Correct Answer Product Concept testing , Pilot study before National launch , Packaging Appropriateness Your Answer Product Concept testing , Pilot study before National launch , Packaging Appropriateness

Multiple Choice Multiple Answer Question In resources for marketing research skilled staff plays an important role in :Correct Answer Timely completion of research , Maintaining data , Dealing with different situation and problems Your Answer Dealing with different situation and problems , Timely completion of research , Defining major problems

Multiple Choice Multiple Answer Question The responses for the 'education' of a respondent can include Correct Answer Not disclosed , Illiterate , Literate without formal schooling Your Answer Illiterate , Literate without formal schooling , Student

Select The Blank Question ________ research describes some aspects of market characteristics. Correct Answer Descriptive Your Answer Causal

Multiple Choice Single Answer Question In pre launch research of Pharmaceutical products, it is conducted for Correct Answer Clinical trials under controlled parameters for efficiency and side effects Your Answer Clinical trials under controlled parameters for efficiency and side effects

Select The Blank Question Searching & Developing Alternatives is done in ________. Correct Answer Exploratory Research Your Answer Exploratory Research

Multiple Choice Multiple Answer Question Market & Sales Analysis helps management in :Correct Answer Developing company's sales plan (short and long term) , Setting standards of sales performance , Estimating total sales force needed in future Your Answer Developing company's sales plan (short and long term) , Setting standards of sales performance , Estimating total sales force needed in future

True/False Question In MDS, when input data is ratio scaled, it is called as non-metric MDS. Correct Answer False Your Answer False

Multiple Choice Single Answer Question Report presentation methodology deals with :Correct Answer Research design, technique employees and justification Your Answer Research design, technique employees and justification

True/False Question Factor loading is the correlation between a factor and a variable in a factor analysis. Correct Answer True Your Answer True

Select The Blank Question ________represents a close ended question. Correct Answer Scales Your Answer Scales

Multiple Choice Single Answer Question While determining the interviewing process, the researcher is confronted with :Correct Answer Ascertaining the communication media Your Answer Issue of content of the question

Multiple Choice Multiple Answer Question Which of the following are the types of Sales and Market Research? Correct Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories Your Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories

Select The Blank Question Spontaneous responses are obtained in ________ questions.

Correct Answer Open ended Your Answer Open ended

Match The Following Question Correct Answer Your Answer Wording of the question Question response format Typography Step 7 Step 4 Step2 Step2 Step 5 Step 1 Step 4 Step 3

Interviewing process

Select The Blank Question ________ are the internalized factors that cause people to behave the way they do. Correct Answer Motives Your Answer Motives

Multiple Choice Multiple Answer Question Projective techniques draw inferences about :Correct Answer Personality structure , Marketing situation , Deep seated biases Your Answer Personality structure , Deep seated biases

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Select The Blank Question Position Bias is a possibility in ________Questions. Correct Answer Multiple choice Your Answer Checklist

Multiple Choice Single Answer Question Verbalization of Attitude is known as :Correct Answer Opinion Your Answer Response

Select The Blank Question Respondent's imagination is tested in ________. Correct Answer Rorschach Test Your Answer Rorschach Test

Multiple Choice Single Answer Question In the Internet era, qualitative research is possible through :Correct Answer Chat sessions Your Answer Chat sessions

Multiple Choice Multiple Answer Question The responses for the 'education' of a respondent can include Correct Answer Not disclosed , Illiterate , Literate without formal schooling Your Answer Not disclosed , Illiterate , Literate without formal schooling

Multiple Choice Multiple Answer Question Constant Sum Scale can be used for :Correct Answer How different household would spend a fixed amount in a month , How different household would spend a fixed amount on entertainment , How different respondents spend their Sunday Your Answer How different households would spend their monthly income , How different household would spend a fixed amount in a month , How different household would spend a fixed amount on entertainment

Multiple Choice Single Answer Question Which scale can be best used for rural surveys? Correct Answer Diagrammatic Rating Scale Your Answer Diagrammatic Rating Scale

Multiple Choice Single Answer Question In cluster technique when the difference in rating of each attribute is added, this method is called as :Correct Answer Single linkage Your Answer Average linkage

Multiple Choice Multiple Answer Question Barometric methods of sales forecasting are :Correct Answer Historical analogy , Product like cycle concept , Survey methods Your Answer Historical analogy , Product like cycle concept , Survey methods

Multiple Choice Single Answer Question In data analysis, cross tabulation shows the relationship between :Correct Answer Two or more variables Your Answer Two or more variables

Multiple Choice Multiple Answer Question In simple regression Yc = a +byz where :Correct Answer Yc = sales forecast for given value of x , a= expected values of sales at x = 0 , byz =average change in sales per unit changes in advertising expenditure Your Answer a= expected values of sales at x = 0 , byz =average change in sales per unit changes in advertising expenditure

True/False Question In conjoint analysis ranking involves complex trade offs. Correct Answer True Your Answer True

Select The Blank Question ________ is the determinant of how people act. Correct Answer Knowledge Your Answer Opinion

Select The Blank Question The ________ has set up districts and boundaries based on homogeneity of sociocultural parameters. Correct Answer State Re-organization Commission Your Answer State Re-organization Commission

True/False Question Most of the organizations hire outside agencies to carry out extensive research. Correct Answer True Your Answer True

Select The Blank Question Bibliography contains ________. Correct Answer Information of references and secondary data Your Answer Information of references and secondary data

Multiple Choice Multiple Answer Question Diagnostic methods of sales forecasting are :Correct Answer Delphi method , Munshi Forecasts , Last Horse method Your Answer Munshi Forecasts , Last Horse method , Delphi method

Multiple Choice Single Answer Question Identify the Close ended question type :Correct Answer Scales Your Answer Probing questions

Multiple Choice Single Answer Question Which scale uses numbers as labels only? Correct Answer Nominal Scale Your Answer Nominal Scale

Multiple Choice Single Answer Question The preference of Sunsilk Shampoo to Clinic Plus shampoo can be judged with :Correct Answer Ordinal Scale Your Answer Ordinal Scale

Match The Following Question Correct Answer Your Answer Cluster Analysis Relatively homogeneous group Relatively homogeneous group Regression analysis Relationship between given variable and no. of other variables Relationship between given variable and no. of other variables

Cojoint analysis Optimum product design application

Optimum product design application A class of procedures

Factor Analysis A class of procedures for data reduction and summarization for data reduction and summarization

True/False Question Question phrasing and structure are eliminated in Semantic differential scale. Correct Answer True Your Answer True

Multiple Choice Multiple Answer Question A Questionnaire :Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data

True/False Question In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular. Correct Answer False Your Answer True

Select The Blank Question In cluster analysis linkage is based on ________distance or neighbour rule Correct Answer Minimum Your Answer Minimum

Select The Blank Question Informal interview is a ________ format of data collection. Correct Answer Unstructured Your Answer Unstructured

Multiple Choice Multiple Answer Question Specialized techniques of Market Research include :Correct Answer National Readership survey , Forced Exposure test , Consumer Panels Your Answer National Readership survey , Forced Exposure test , Consumer Panels

Multiple Choice Multiple Answer Question This question is based on the case study of "RESEARCH ON CONSUMER PRODUCTS". What are the highlights of the study? Correct Answer Competition from major players well entrenched in the market , Inferences about socio-economic status of consumer was to be found , Company wanted to manufacture watches Your Answer Competition from major players well entrenched in the market , Inferences about socioeconomic status of consumer was to be found , Company wanted to manufacture watches

Multiple Choice Single Answer Question Mean or average value is used to estimate when data have been collected using :Correct Answer Interval or ratio scale Your Answer Interval or ratio scale

Match The Following Question Correct Answer Your Answer Ranking Several alternatives compared with each other at same time with each other at same time Scaling technique Quantify a qualitative data Several alternatives compared

Projective technique Several responses at once

Double barreled questions

Several responses at once

Checklist Check one or more of the responses listed for answers Check one or more of the responses listed for answers

Multiple Choice Single Answer Question The unit about which information is collected for analysis is called:Correct Answer Element Your Answer Element

True/False Question In exploratory research, the sample is very large and represents a class. Correct Answer False Your Answer False

True/False Question Data published by the audit bureau of circulation is an external published data. Correct Answer True Your Answer True

Select The Blank Question The clients or organization should do the comparison of defined research problem with ________. Correct Answer Other problems that need to be studied Your Answer Budget

Multiple Choice Multiple Answer Question Adhoc methods for determining Sample size are :Correct Answer Rules of thumb , Budget constraint , Comparable studies Your Answer Rules of thumb , Budget constraint , Comparable studies

Multiple Choice Multiple Answer Question A good Research Design should ensure that the data is gathered :Correct Answer Accurately , Timely , Economically Your Answer Accurately , Timely

True/False Question A Specific change in lifestyle is indicated through Demography Correct Answer False Your Answer False

Multiple Choice Multiple Answer Question What are the advantages of Secondary Data? Correct Answer Easy Accessibility , Economy , A basis for further research Your Answer Easy Accessibility , Economy , A basis for further research

True/False Question The starting point of the semantic differential scale is neutral. Correct Answer False Your Answer False

Multiple Choice Multiple Answer Question Diagrammatic Rating scale is best used for :Correct Answer Rural Respondents , Children , Illiterate Respondents Your Answer Children , Illiterate Respondents

Select The Blank Question The ________ uses a cartoon format in which one of the characters is represented as saying something. Correct Answer Roseinweig test Your Answer Roseinweig test

Select The Blank Question Searching & Developing Alternatives is done in ________. Correct Answer Exploratory Research Your Answer Conclusive Research

True/False Question Attitudes are measured through scaling and projective techniques. Correct Answer True Your Answer True

Multiple Choice Single Answer Question Clarity of questions and instructions for filling the form is essential in :Correct Answer Mail survey Your Answer Mail survey

Multiple Choice Single Answer Question What is the publication Report? Correct Answer A Report with style, content according to the magazine and journals. Your Answer A Report with style, content according to the magazine and journals.

True/False Question Ratio scale does not have a zero point. Correct Answer False Your Answer False

Select The Blank Question ________ is the final step of data acquisition plan. Correct Answer Data Collection Your Answer Data Collection

LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple Answer Question Which publications can be refered for the research on Cotton & Textile Industry? Correct Answer Indian Cotton Mills Federation Journal , Texprocil Bulletin , Indian Textile Bulletin Your Answer Indian Textile Bulletin , Indian Cotton Mills Federation Journal Multiple Choice Multiple Answer Question Diagrammatic Rating scale is best used for :Correct Answer Rural Respondents , Children , Illiterate Respondents Your Answer Rural Respondents , Children , Illiterate Respondents True/False Question In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular. Correct Answer False Your Answer True True/False Question In data interpretation, cross tabulation is the distribution of one variables. Correct Answer False Your Answer False True/False Question Descriptive research is a type of conclusive research. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question In resources for marketing research skilled staff plays an important role in :Correct Answer Maintaining data , Dealing with different situation and problems , Timely completion of research Your Answer Maintaining data , Dealing with different situation and problems , Timely completion of research Multiple Choice Multiple Answer Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors True/False

Question Quota controls are used for National Panel Studies. Correct Answer True Your Answer True Multiple Choice Single Answer Question What is ment by the value of Research Information? Correct Answer Cost Benefit Analysis of the data Your Answer How valuable the data is for the client Multiple Choice Single Answer Question A multivariate technique which attempts to ascertain the relation between a given variable & a no of other variables is known as :Correct Answer Regression analysis Your Answer Regression analysis Select The Blank Question The efficiency of OTC products is checked by ________ ONLY Correct Answer Manufacturers Your Answer Manufacturers Multiple Choice Single Answer Question Handling large amounts of data is possible through :Correct Answer Data warehousing Your Answer Data warehousing True/False Question Balance Sheet is an internal unpublished data. Correct Answer False Your Answer False Multiple Choice Single Answer Question Point of Purchase(POP) is researched through :Correct Answer Forced Exposure Test Your Answer Forced Exposure Test Select The Blank Question ________ is the determinant of how people act. Correct Answer Knowledge Your Answer Information True/False Question In Conjoint analysis ranking of total utility is done from highest to lowest. Correct Answer True Your Answer True Select The Blank Question In online surveys,________ works like focus groups. Correct Answer Chat sessions Your Answer Chat sessions Multiple Choice Single Answer Question A process of recognizing and noting people is known as :Correct Answer Direct Observation Method Your Answer Direct Observation Method Select The Blank

Question Pie chart is a round chart divided into sections denoting ________ associated with each value. Correct Answer percentage Your Answer percentage Select The Blank Question In cluster analysis linkage is based on ________distance or neighbour rule Correct Answer Minimum Your Answer Minimum Select The Blank Question The significance of Market Research is increasing due to shift from ________ competition. Correct Answer Price to non price Your Answer Price to non price Multiple Choice Multiple Answer Question Vendor evaluation has to be done to select best vendor for :Correct Answer Price , Reliability , Credit Your Answer Price , Reliability , Credit True/False Question Market Research & Marketing Research can be used interchangeably. Correct Answer False Your Answer False Match The Following Question Correct Answer Your Answer Dangler POP POP POP Communication medium Communication medium Opinion Polls Daily basis Daily basis Corporate Image Study Advertising research Advertising research

Multiple Choice Single Answer Question Verbalization of Attitude is known as :Correct Answer Opinion Your Answer Opinion True/False Question Factor loading is the correlation between a factor and a variable in a factor analysis. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Adhoc methods for determining Sample size are :Correct Answer Rules of thumb , Budget constraint , Comparable studies Your Answer Rules of thumb , Budget constraint , Comparable studies Multiple Choice Multiple Answer Question Which of the following are the types of Sales and Market Research? Correct Answer Market Characteristics Study , Establishment of Quota and Territories , Market Share Analysis Study

Your Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories Multiple Choice Multiple Answer Question Characteristics of Open ended Questions include :Correct Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained Your Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained True/False Question Data published by the audit bureau of circulation is an external published data. Correct Answer True Your Answer True Multiple Choice Single Answer Question What is the publication Report? Correct Answer A Report with style, content according to the magazine and journals. Your Answer A Report with style, content according to the magazine and journals. Multiple Choice Multiple Answer Question An ideal Questionnaire :Correct Answer Is short and concise , Has specific questions , Has uncluttered layout Your Answer Is short and concise , Has specific questions , Has uncluttered layout Select The Blank Question ________represents a close ended question. Correct Answer Scales Your Answer Scales Multiple Choice Single Answer Question "Structured"/ "Unstructured" Questionnaire is a classification based on the :Correct Answer Degree of formality Your Answer Degree of formality Multiple Choice Multiple Answer Question A Questionnaire :Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Match The Following Question Correct Answer Your Answer Bharat Leather Corpn. Ltd. Agra Agra Cashew Corporation Of India Ltd. Cochin Cochin Cement Corporation Of India Ltd. New Delhi New Delhi Automotive Research Association Of India Pune Pune

Select The Blank Question ________must cover all possible contingencies.

Correct Answer Branching questions Your Answer Checklist Multiple Choice Single Answer Question In Market Research, Research Director must oversees :Correct Answer Execution of research at each stage Your Answer Budget of Research Select The Blank Question In mail survey, the questionnaire is ________. Correct Answer Self administered Your Answer Self administered Multiple Choice Multiple Answer Question For logical concrete and helpful interpretation which things are the most important? Correct Answer Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first Your Answer Interpretation should be honest and undistorted , Objective and fundamental principal should always be dealt first , Averages are merely tendency and generalization Multiple Choice Multiple Answer Question In data analysis, the analysis methods are :Correct Answer Examine difference , Analyze experimental data , Investigate association Your Answer Examine difference , Analyze experimental data , Investigate association Select The Blank Question In Marketing Research, written contract should contain feedback on ________. Correct Answer Findings and implementation Your Answer Research Methodology Multiple Choice Single Answer Question Market Research is done to Correct Answer Explore the Opportunities Your Answer Explore the Opportunities True/False Question Simple tabulation is the relationship between two or more variables. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question The responses for the 'education' of a respondent can include Correct Answer Not disclosed , Illiterate , Literate without formal schooling Your Answer Illiterate , Literate without formal schooling True/False Question Motivation research is easy to handle as it deals with qualitative variables in human beings who are dynamic. Correct Answer False Your Answer False LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple Answer Question Which publications can be refered for the research on Cotton & Textile Industry? Correct Answer Indian Cotton Mills Federation Journal , Texprocil Bulletin , Indian Textile Bulletin

Your Answer Indian Textile Bulletin , Indian Cotton Mills Federation Journal Multiple Choice Multiple Answer Question Diagrammatic Rating scale is best used for :Correct Answer Rural Respondents , Children , Illiterate Respondents Your Answer Rural Respondents , Children , Illiterate Respondents True/False Question In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular. Correct Answer False Your Answer True True/False Question In data interpretation, cross tabulation is the distribution of one variables. Correct Answer False Your Answer False True/False Question Descriptive research is a type of conclusive research. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question In resources for marketing research skilled staff plays an important role in :Correct Answer Maintaining data , Dealing with different situation and problems , Timely completion of research Your Answer Maintaining data , Dealing with different situation and problems , Timely completion of research Multiple Choice Multiple Answer Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors True/False Question Quota controls are used for National Panel Studies. Correct Answer True Your Answer True Multiple Choice Single Answer Question What is ment by the value of Research Information? Correct Answer Cost Benefit Analysis of the data Your Answer How valuable the data is for the client Multiple Choice Single Answer Question A multivariate technique which attempts to ascertain the relation between a given variable & a no of other variables is known as :Correct Answer Regression analysis Your Answer Regression analysis Select The Blank Question The efficiency of OTC products is checked by ________ ONLY Correct Answer Manufacturers

Your Answer Manufacturers Multiple Choice Single Answer Question Handling large amounts of data is possible through :Correct Answer Data warehousing Your Answer Data warehousing True/False Question Balance Sheet is an internal unpublished data. Correct Answer False Your Answer False Multiple Choice Single Answer Question Point of Purchase(POP) is researched through :Correct Answer Forced Exposure Test Your Answer Forced Exposure Test Select The Blank Question ________ is the determinant of how people act. Correct Answer Knowledge Your Answer Information True/False Question In Conjoint analysis ranking of total utility is done from highest to lowest. Correct Answer True Your Answer True Select The Blank Question In online surveys,________ works like focus groups. Correct Answer Chat sessions Your Answer Chat sessions Multiple Choice Single Answer Question A process of recognizing and noting people is known as :Correct Answer Direct Observation Method Your Answer Direct Observation Method Select The Blank Question Pie chart is a round chart divided into sections denoting ________ associated with each value. Correct Answer percentage Your Answer percentage Select The Blank Question In cluster analysis linkage is based on ________distance or neighbour rule Correct Answer Minimum Your Answer Minimum Select The Blank Question The significance of Market Research is increasing due to shift from ________ competition. Correct Answer Price to non price Your Answer Price to non price Multiple Choice Multiple Answer Question Vendor evaluation has to be done to select best vendor for :Correct Answer Price , Reliability , Credit

Your Answer Price , Reliability , Credit True/False Question Market Research & Marketing Research can be used interchangeably. Correct Answer False Your Answer False Match The Following Question Correct Answer Your Answer Dangler POP POP POP Communication medium Communication medium Opinion Polls Daily basis Daily basis Corporate Image Study Advertising research Advertising research

Multiple Choice Single Answer Question Verbalization of Attitude is known as :Correct Answer Opinion Your Answer Opinion True/False Question Factor loading is the correlation between a factor and a variable in a factor analysis. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Adhoc methods for determining Sample size are :Correct Answer Rules of thumb , Budget constraint , Comparable studies Your Answer Rules of thumb , Budget constraint , Comparable studies Multiple Choice Multiple Answer Question Which of the following are the types of Sales and Market Research? Correct Answer Market Characteristics Study , Establishment of Quota and Territories , Market Share Analysis Study Your Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories Multiple Choice Multiple Answer Question Characteristics of Open ended Questions include :Correct Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained Your Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained True/False Question Data published by the audit bureau of circulation is an external published data. Correct Answer True Your Answer True Multiple Choice Single Answer Question What is the publication Report? Correct Answer A Report with style, content according to the magazine and journals.

Your Answer A Report with style, content according to the magazine and journals. Multiple Choice Multiple Answer Question An ideal Questionnaire :Correct Answer Is short and concise , Has specific questions , Has uncluttered layout Your Answer Is short and concise , Has specific questions , Has uncluttered layout Select The Blank Question ________represents a close ended question. Correct Answer Scales Your Answer Scales Multiple Choice Single Answer Question "Structured"/ "Unstructured" Questionnaire is a classification based on the :Correct Answer Degree of formality Your Answer Degree of formality Multiple Choice Multiple Answer Question A Questionnaire :Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Match The Following Question Correct Answer Your Answer Bharat Leather Corpn. Ltd. Agra Agra Cashew Corporation Of India Ltd. Cochin Cochin Cement Corporation Of India Ltd. New Delhi New Delhi Automotive Research Association Of India Pune Pune

Select The Blank Question ________must cover all possible contingencies. Correct Answer Branching questions Your Answer Checklist Multiple Choice Single Answer Question In Market Research, Research Director must oversees :Correct Answer Execution of research at each stage Your Answer Budget of Research Select The Blank Question In mail survey, the questionnaire is ________. Correct Answer Self administered Your Answer Self administered Multiple Choice Multiple Answer Question For logical concrete and helpful interpretation which things are the most important? Correct Answer Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first

Your Answer Interpretation should be honest and undistorted , Objective and fundamental principal should always be dealt first , Averages are merely tendency and generalization Multiple Choice Multiple Answer Question In data analysis, the analysis methods are :Correct Answer Examine difference , Analyze experimental data , Investigate association Your Answer Examine difference , Analyze experimental data , Investigate association Select The Blank Question In Marketing Research, written contract should contain feedback on ________. Correct Answer Findings and implementation Your Answer Research Methodology Multiple Choice Single Answer Question Market Research is done to Correct Answer Explore the Opportunities Your Answer Explore the Opportunities True/False Question Simple tabulation is the relationship between two or more variables. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question The responses for the 'education' of a respondent can include Correct Answer Not disclosed , Illiterate , Literate without formal schooling Your Answer Illiterate , Literate without formal schooling True/False Question Motivation research is easy to handle as it deals with qualitative variables in human beings who are dynamic. Correct Answer False Your Answer False

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Match The Following Question Correct Answer Your Answer Determine the specific data to be sought Statement of research purpose Statement of research purpose Questionnaire structure Funnel approach Funnel approach Physical characteristic of questionnaire Typography Typography

Pretesting Eliminate flaws Eliminate flaws

Select The Blank Question A factor's eigne value is the sum of________ of factor loading. Correct Answer Square Your Answer Square

Select The Blank Question Retail Store Audit is a quantitative feedback on________. Correct Answer Consumer buying patterns Your Answer Consumer buying patterns

True/False Question Rural SEC Grid is based on Education and Monthly Household Income Correct Answer False Your Answer False

Multiple Choice Single Answer Question A nonhierarchical clustering procedure determines a cluster centre & then groups all objects within a prespecified threshold value from centre is known as :Correct Answer Segmental threshold method Your Answer Segmental threshold method

Select The Blank Question In ________ forecast, he collects all information in his mind and based on his vast experience he makes forecast. Correct Answer Munshi Your Answer Munshi

Select The Blank Question

In cluster analysis linkage is based on ________distance or neighbour rule Correct Answer Minimum Your Answer Minimum

Multiple Choice Multiple Answer Question A town can be classified on the basis of population as Correct Answer Class I , ClassIII , Metro Your Answer Class I , ClassIII , Metro

Multiple Choice Multiple Answer Question A Questionnaire can be termed as "Good" when :Correct Answer The respondent can understand the question , The respondent has the necessary information to answer the questions , If the respondent is willing to provide the necessary information Your Answer The respondent can understand the question , If the respondent is willing to provide the necessary information , It is visually attractive with good layout

True/False Question Simple tabulation is the relationship between two or more variables. Correct Answer False Your Answer False

Multiple Choice Single Answer Question The respondent is shown clippings of advertisements in which Brand names are deleted. He is then asked to identify the Brand and the media where it appeared. This is known as :Correct Answer Recognition Test Your Answer Recognition Test

True/False Question Balance Sheet is an internal unpublished data. Correct Answer False Your Answer False

Select The Blank

Question Descriptive research requires the ________ analysis. Correct Answer Quantitative Your Answer Qualitative

True/False Question Market Research & Marketing Research can be used interchangeably. Correct Answer False Your Answer False

Multiple Choice Single Answer Question District Gazetteer Giving the information about population, public enterprises, development etc. is an example of :Correct Answer Government Publications Your Answer Government Publications

True/False Question The client or organization should answer the queries of cost v/s benefits of research. Correct Answer True Your Answer False

Multiple Choice Single Answer Question Retail Store Audit uses :Correct Answer Random multistratified sampling Your Answer Random multistratified sampling

Multiple Choice Multiple Answer Question Non hierarchical procedure of cluster analysis further has other subtypes like:Correct Answer Sequential threshold , Parallel threshold , Optimizing partitioning Your Answer Parallel threshold , Optimizing partitioning

Multiple Choice Single Answer Question

Subscribers to Retail Store Audit(RSA) receive the report :Correct Answer Monthly Your Answer Monthly

Select The Blank Question The assumption that the respondents externalization is the process of his internalization is observed in ________. Correct Answer Thematic Apperception Test Your Answer Thematic Apperception Test

Multiple Choice Single Answer Question Variables such as age, number of customers scales, costs, heights etc. can be measured by Correct Answer Ratio Scale Your Answer Ratio Scale

Multiple Choice Single Answer Question The arrangement of data items in a numerical sequence either ascending or descending order is :Correct Answer An array Your Answer An array

Multiple Choice Single Answer Question Point of Purchase(POP) is researched through :Correct Answer Forced Exposure Test Your Answer Forced Exposure Test

Select The Blank Question The significance of Market Research is increasing due to shift from ________ competition. Correct Answer Price to non price Your Answer Price to non price

Select The Blank Question Factor analysis is based on linear relationship through which ________ is derived.

Correct Answer Factor loading Your Answer Factor loading

Multiple Choice Single Answer Question Informal interview is also known as :Correct Answer In-depth interview Your Answer In-depth interview

Multiple Choice Multiple Answer Question Specialized techniques of Market Research include :Correct Answer National Readership survey , Forced Exposure test , Consumer Panels Your Answer National Readership survey , Consumer Panels

Select The Blank Question The responsibility of a client towards a research firm include ________. Correct Answer Disclosure of relevant proprietary data Your Answer Disclosure of relevant proprietary data

Multiple Choice Single Answer Question What is the publication Report? Correct Answer A Report with style, content according to the magazine and journals. Your Answer A Report with style, content according to the magazine and journals.

Multiple Choice Multiple Answer Question Semantic Differential Scale can be used for :Correct Answer Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel Taj , Rating the success of a new software Your Answer Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel Taj , Rating the success of a new software

Select The Blank Question Data interpretation requires ________ and logical skills.

Correct Answer Qualitative Your Answer Quantitative

True/False Question The starting point of the semantic differential scale is neutral. Correct Answer False Your Answer False

Multiple Choice Single Answer Question The result of Exploratory Research is :Correct Answer Development of Hypotheses Your Answer Development of Hypotheses

True/False Question Reports printed by the professional bodies are external unpublished data. Correct Answer False Your Answer False

Match The Following Question Correct Answer Your Answer Ranking Several alternatives compared with each other at same time Quantify a qualitative data Scaling technique Quantify a qualitative data Several alternatives compared with each other at same time Double barreled questions Several responses at once Several responses at once Checklist Check one or more of the responses listed for answers Check one or more of the responses listed for answers

Select The Blank Question Association technique is a type of ________. Correct Answer Projective technique Your Answer Projective technique

True/False Question Clarity in report writing should be there to avoid vagueness and misinterpretation. Correct Answer True Your Answer True

Multiple Choice Multiple Answer Question Transcribing data is involved :Correct Answer Coding sheet on the disk , Transferring the coded data from the questionnaires , Coding sheet on to magnetic tapes or directly into computers Your Answer Transferring the coded data from the questionnaires , Coding sheet on to magnetic tapes or directly into computers

Multiple Choice Multiple Answer Question What are the factors to be considered in cluster analysis? Correct Answer Limited number of clusters due to limitation of market potential , Clusters are not water tight compartment , Evaluating the quality of cluster is difficult Your Answer Limited number of clusters due to limitation of market potential , Clusters are not water tight compartment , Evaluating the quality of cluster is difficult

Select The Blank Question For the semantic differential scale the central point of the scale is a ________. Correct Answer Neutral Point Your Answer Neutral Point

Multiple Choice Single Answer Question A multivariate Statistical technique that uses a class of procedures for data reduction & summarization is known as :Correct Answer Factor analysis Your Answer

Factor analysis

Multiple Choice Multiple Answer Question Issues which a Doctors seeks regarding a product are :Correct Answer Amount of Drugs required , Indications for prescription , Efficiency over all time needed for drug concentration in the body Your Answer Amount of Drugs required , Indications for prescription , Efficiency over all time needed for drug concentration in the body

True/False Question Ratio scale does not have a zero point. Correct Answer False Your Answer False

Multiple Choice Single Answer Question Spreading the sample through the entire population following a regular pattern is known as :Correct Answer Systematic sampling Your Answer Systematic sampling

True/False Question This question is based on the case study of "THE BOOKSHOP". The Bookshop had a strong position in the textbook market. Correct Answer False Your Answer False

Multiple Choice Multiple Answer Question Pretesting of Questionnaire includes testing of :Correct Answer Question content , Time taken to answer questions , Categorisation Your Answer Question content , Time taken to answer questions , Categorisation

Select The Blank Question In online surveys,________ works like focus groups. Correct Answer Chat sessions

Your Answer Chat sessions

Question In MDS, when input data is ratio scaled, it is called as non-metric MDS. Correct Answer False Question Projective techniques draw inferences about :Correct Answer Personality structure , Marketing situation , Deep seated biases Question Dichotomous form of questions can be observed in :Correct Answer Branching questions , Qualifying questions , Opening questions Question Industrial product research was earlier restricted to :Correct Answer Demand Forecasting Question A questionnaire can be filled through different means like :Correct Answer Observation , Personal interview , Telephone interview Question Mean or average value is used to estimate when data have been collected using :Correct Answer Interval or ratio scale Question The respondent may refuse to answer a question if he feels it is invading his privacy or has no legitimate purpose. The researcher considers such issues at which stage of the Questionnaire design? Correct Answer Evaluating the Question content Question The National Readership Survey(NRS) investigates :Correct Answer Readership by income levels , Readership by Duplication , Readership per copy of publication Question Factor analysis is based on linear relationship through which ________ is derived. Correct Answer Factor loading Question In cluster analysis linkage is based on ________distance or neighbour rule Correct Answer Minimum Question This question is based on the case study of "BOOK JACKET". The Publishers found that the market ________. Correct Answer Was biased towards higher socio-economic group Question Which of the following are the research obligations to the client? Correct Answer Honest and clear reporting , Briefing regarding study limitation , Explanation of Report Conclusions and aiding client's application Question Stimulated Test Marketing can be used in :Correct Answer Product Concept testing , Pilot study before National launch , Packaging Appropriateness Question "Consumer Panel" is a specialized market research technique. Correct Answer False Question Retail Store Audit is a quantitative feedback on________. Correct Answer Consumer buying patterns Question Cluster Sampling is Non-probability sampling Correct Answer False Question While determining the interviewing process, the researcher is confronted with :Correct Answer Ascertaining the communication media Question The Retail Store Audit does not measure:Correct Answer Brand loyalty Question Correct Answer Your Answer Determine the specific data to be sought purpose Questionnaire structure Funnel approach Statement of research purpose Statement of research

Funnel approach Typography

Physical characteristic of questionnaire Typography Pretesting Eliminate flaws Final draft

Question Retail Store Audit(RSA) divides India into 4 zones and 22 states. Correct Answer True Question Market & Sales Analysis helps management in :Correct Answer Developing company's sales plan (short and long term) , Setting standards of sales performance , Estimating total sales force needed in future Question Sales representative work load depends on average order size. Correct Answer True Question In MDS, when the input data is in nominal form, it is called as non-metric MDS. Correct Answer True Question In data analysis, the analysis methods are :Correct Answer Examine difference , Analyze experimental data , Investigate association Question The ________ objectives are derived from research objectives. Correct Answer Data Question A nonhierarchical clustering procedure determines a cluster centre & then groups all objects within a prespecified threshold value from centre is known as :Correct Answer Segmental threshold method Question What are the disadvantages of Secondary Data? Correct Answer Inaccuracy , Incompleteness , Unit of Measurement Question Interpretation of results is highly subjective in ________. Correct Answer Projective techniques Question The responsibility of a client towards a research firm include ________. Correct Answer Disclosure of relevant proprietary data Question What is the publication Report? Correct Answer A Report with style, content according to the magazine and journals. Question Non hierarchical procedure of cluster analysis further has other subtypes like:Correct Answer Sequential threshold , Parallel threshold , Optimizing partitioning Question A good Research Design should ensure that the data is gathered :Correct Answer Accurately , Timely , Economically Question Data of market research cannot be maintained :Correct Answer Without experienced and educated research staff Question Most of the organizations hire outside agencies to carry out extensive research. Correct Answer True Question Checklists are useful for :Correct Answer Factual data Question Subscribers to Retail Store Audit(RSA) receive the report :Correct Answer Monthly Question Spices Export Promotion World Trade Center is based at Correct Answer Cochin Question Data cleaning is done through extensive checks for________. Correct Answer Consistency and treatment of missing responses Question The over counter drugs are those which the consumers buy their own with Doctors advice Correct Answer False Question ________ loading is the corelation between a Factor and variable. Correct Answer Factor Question Correct Answer Your Answer Bharat Leather Corpn. Ltd. Agra Agra Cochin Cochin New Delhi Pune New Delhi Pune

Cashew Corporation Of India Ltd. Cement Corporation Of India Ltd.

Automotive Research Association Of India

Question In pre launch research of Pharmaceutical products, it is conducted for Correct Answer Clinical trials under controlled parameters for efficiency and side effects Question ________ type of question allow response in affirmative or negative. Correct Answer Dichotomous Question The retail store audits and prescription audits carried out by ORG are like ________ at all chemists . Correct Answer FMCG PRODUCTS Question Technical jargon should be used when unavoidable. Correct Answer True Question Specialized techniques of Market Research include :Correct Answer National Readership survey , Forced Exposure test , Consumer Panels Question This question is based on the case study of "RESEARCH ON CONSUMER PRODUCTS". What are the highlights of the study? Correct Answer Competition from major players well entrenched in the market , Inferences about socio-economic status of consumer was to be found , Company wanted to manufacture watches

Question Constant Sum Scale (assigning points) can be used for :Correct Answer How different household would spend a fixed amount in a Month , How different household would spend a fixed amount on entertainment , How different respondents spend their Sunday Question Through cluster analysis objects/cases are classified into relatively________ group called cluster. Homogeneous Question In MDS, when input data is ratio scaled, it is called as non-metric MDS. Correct Answer False Select The Blank Question In Snowball sampling, (samples selected based on the initial set of samples) initial sample sizes selected using probability methods but additional units are obtained through information supplied by initial units called________. Correct Answer Referrals Question The producers in the sellers' market are also forced to take decisions based on the market information because Correct Answer The resources are scarce Question Complete________ of respondent and secrecy of data should be maintained. Correct Answer confidentiality Question SIRDO is the abbreviation of? Correct Answer Small Industries Research & Development Organization Question Main features of Technical Report are :Correct Answer Minute details of planning data collection, Analysis Interpretation Question ________ can be used for the diagrammatic rating scale. Correct Answer Pictures Question Mean or average value is used to estimate when data have been collected using :- Correct Answer Interval or ratio scale Question ________ type of question allow response in affirmative or negative. Correct Answer Dichotomous [yes / No] Question In Conjoint analysis, the assumption is that an individual is Incapable of ranking options on basis of some criterion. Correct Answer False Question Which of the following is the source of Internal Published Data? Correct Answer Chairman's Statement Question The impact of promotional slogans on the consumers can be studied With Correct Answer Association technique Question In hierarchical method of cluster analysis is again divided into Correct Answer Centrioid method, Linkage, Variance Question Market Research is a ________ industry in India. Correct Answer Growing Question In resources for marketing research skilled staff plays an important role in :- Correct Answer Maintaining data, Dealing with different situation and Problems, Timely completion of research

Question Specialized techniques of Market Research include :Correct Answer National Readership survey , Forced Exposure test , Consumer Panels Question A questionnaire can be filled through different means like :Correct Answer Observation, Personal interview , Telephone interview Question Position Bias is a possibility in ________Questions. Correct Answer Multiple choice Question National Bureau of economic research publishes data for lagging, Coincidental and leading indicators based on ________. Correct Answer 350 times series Question Multidimensional scaling, does not explain:- Correct Answer Perception about the brands Question The objective of Questionnaire design is to seek consistency with Correct Answer Method of data collection , Research objective , Respondent's willingness to answer questions on the subject Question In conjoint analysis ranking involves complex trade offs. Correct Answer True Question In absence of proper________ the market research becomes a data collection exercise. Correct Answer Problem Definition Question Quota controls are used for National Panel Studies. Correct Answer True Question Which of the following represents a sampling error ? Correct Answer Selected sample not representative of the population Question Close ended Questions are time consuming and costly exercise. Correct Answer False Question A good Research Design should ensure that the data is gathered :Correct Answer Accurately , Timely , Economically Question In pre launch research of Pharmaceutical products, it is conducted for Correct Answer Clinical trials under controlled parameters for efficiency and side effects Question Reports printed by the professional bodies are external unpublished data. Correct Answer False Question Bibliography contains ________. Correct Answer Information of references and secondary data Question Dichotomous form of questions can be observed in :Correct Answer Branching questions , Qualifying questions , Opening questions Question Identify the Close ended question type :Correct Answer Scales Question The ________ has set up districts and boundaries based on homogeneity of socio-cultural parameters. Correct Answer State Re-organization Commission Question Market Research is done to Correct Answer Explore the Opportunities Question "Structured"/ "Unstructured" Questionnaire is a classification based on the :Correct Answer Degree of formality Question In data analysis simple tabulation shows the distribution of :Correct Answer One variable at a time Question The questionnaire design is a process involving :Correct Answer 10 steps Question Mean or average value is used to estimate when data have been collected using :Correct Answer Interval or ratio scale Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Question Diagnostic methods of sales forecasting are :Correct Answer Munshi Forecasts , Last Horse method , Delphi method

Question Top of mind recall is observed in :Correct Answer Attitude Research Question The efficiency of OTC products is checked by ________ ONLY Correct Answer Manufacturers Question Sales representative work load depends on average order size. Correct Answer True Question Specialized techniques of Market Research include :Correct Answer National Readership survey , Forced Exposure test , Consumer Panels Question ________must cover all possible contingencies. Correct Answer Branching questions Question In exploratory research, the sample is very large and represents a class. Correct Answer False Question This question is based on the case study of "REVIVAL OF THREE STAR HOTEL". The Hotel was experiencing a decline in business. The Management decided to attract business executives as :Correct Answer There was a decline in occupancy in the hotel Question The responses for the 'education' of a respondent can include Correct Answer Not disclosed , Illiterate , Literate without formal schooling Question Semantic differential scale is only three point rating scale. Correct Answer False Question Market Research & Marketing Research can be used interchangeably. Correct Answer False Question This question is based on the case study of "THE BOOKSHOP". What facilitated the idea of starting a copy service ? Correct Answer Availability of the shop next door on lease Question A good Research Design should ensure that the data is gathered :Correct Answer Accurately , Timely , Economically Question Ethics in Marketing Research underline the three basic responsibilities that includes :- Responsibility towards the respondent , Responsibility towards the client , Responsibility towards the researcher Question Range is the simplest measure of calculation of mean. Correct Answer False Question While determining the interviewing process, the researcher is confronted with :- Correct Answer Ascertaining the communication media Select The Blank Question Long form of NDDB is ________. Correct Answer National Dairy Development Board True/False Question A Specific change in lifestyle is indicated through Demography Correct Answer False Question In cluster analysis linkage is based on ________distance or

neighbor rule Correct Answer Minimum Question The person conducting pharma research should be well qualified so that not to waste Doctors time. Correct Answer True Question Taking the responses on which political party will win the upcoming election is known as ________. Correct Answer Opinion Poll Question In regression analysis, dependent variables must be measured on nominal scale. Correct Answer False Question Factor loading is the correlation between a factor and a variable in a factor analysis. Correct Answer True Question A list of population members used to obtain a sample is known as the:- Correct Answer Sampling frame Question In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular. Correct Answer False Question While formulating the research purpose the following points should be taken into consideration :Correct Answer What are the problems or opportunities? , What are the decision alternatives? , Who are the users of the research? Select The Blank Question Respondent's imagination is tested in ________. Correct Answer Rorschach test Inkblot Multiple Choice Multiple Answer Question Which are the Export Promotion Councils? Correct Answer Cashew Export Promotion Council , Handloom Export Promotion Council , Gem & Jewellery Export Promotion Council Question The producers in the sellers' market are also forced to take decisions based on the market information because Correct Answer The resources are scarce Question What are the various subparts of research objectives? Correct Answer Research Questions , Hypothesis Development , Research Boundaries

Question Correct Answer Your Answer Determine the specific data to be sought Statement of research purpose Questionnaire structure Funnel approach Physical characteristic of questionnaire Typography Pretesting Eliminate flaws

Multiple Choice Multiple Answer Question Which are the New Delhi based Research Institutions? Correct Answer NRDC , CSIR , Cement Research Institute of India Question The National Readership Survey(NRS) investigates :-

Correct Answer Readership by income levels , Readership by Duplication , Readership per copy of publication Question A specific change in lifestyle is indicated by ________ Correct Answer Psychographics Question Correct Answer Your Answer Cluster Analysis Relatively homogeneous group Relationship between given variable and no. Of other Optimum product design application A class of procedures for data reduction and summarization

Regression analysis variables Co joint analysis Factor Analysis

Question Report presentation methodology deals with :Correct Answer Research design, technique employees and justification Your Answer Research design, technique employees and justification Question What is the significance of report? Correct Answer Quality of report is adjudged by a report , Lead to appropriate actionable policies and decisions. , For future references as secondary data Question Which of the following are the types of Sales and Market Research? Correct Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories Question Vendor evaluation has to be done to select best vendor for :Correct Answer Price , Reliability , Credit

Question Following are the characteristics of Factor analysis :Correct Answer Uses an advance forms of co-relation analysis to the responses , Variables that are interrelated and similar are reduced to smaller numbers of uncorrelated factors. , The model is primarily based on liner relationship through which factor loading is derived. Question Market Research is done to Correct Answer Explore the Opportunities Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Question In the Funnel approach, specific questions come first and general questions later. Correct Answer False Question The client or organization should answer the queries of cost v/s benefits of research. Correct Answer True Question Correct Answer Your Answer Post launch research Usage and attitude

Target respondents Sampling procedure Pre launch research

Doctors Area sampling Clinical trials and formulations

Question For the semantic differential scale the central point of the scale is a ________. Correct Answer Neutral Point Question Getting the response for television viewership from a group of respondents over the period of six months is an example of consumer panel survey. Correct Answer True Question This question is based on the case study of "BOOK JACKET". The Publishers found that the market ________. Correct Answer Was biased towards higher socio-economic group Question Market Research involves Correct Answer Collection and Analysis of Data Question Corollary data in market analysis research is :Correct Answer Data related to the product but not about the product Question Report should be terse and concise. Correct Answer False Multiple Choice Multiple Answer Question A Questionnaire :Correct Answer Is an instrument for seeking and recording data , Motivates a respondent to respond , Facilitates data processing Match The Following Question Correct Answer Your Answer Skewness Array Numerical Simple Tabulation Cross Tabulation Symmetric distribution about mean sequence either ascending or descending One variable distribution Relationship between two or more variables

Multiple Choice Single Answer Question Top of mind recall is observed in :Correct Answer Attitude Research Question Projective technique is a subtype of open ended question. Correct Answer True Question Sampling in which each element has known chance for inclusion in the study is known as Probability Sampling Correct Answer True Multiple Choice Multiple Answer Question Factors affecting consumer decision process include :Correct Answer Economic factors , Intrinsic factors , External factors Select The Blank Question Kurtosis is measure of ________ or flatness of curve defined by

the frequency distribution.

Correct Answer Relative peaked ness

Multiple Choice Multiple Answer Question Multidimensional scaling consist of :Correct Answer Attribute data , Non attribute data , Similarity and preference Question The respondent is shown clippings of advertisements in which Brand names are deleted. He is then asked to identify the Brand and the media where it appeared. This is known as :- Correct Answer Recognition Test Question In data analysis simple tabulation shows the distribution of :Correct Answer One variable at a time Question Questionnaire Design is the Integral part of Research Design. Correct Answer True Your Answer True Question Which of the following are the research obligations to the client? Correct Answer Honest and clear reporting , Briefing regarding study limitation , Explanation of Report Conclusions and aiding client's application Question Informal interview is a ________ format of data collection. Correct Answer Unstructured Question Which are the Export Promotion Councils? Correct Answer Cashew Export Promotion Council , Handloom Export Promotion Council , Gem & Jewellery Export Promotion Council Question The respondent marks on a continnum between extremes his/her feelings towards an object. This represents Correct Answer Scaling techniques Question Which is the journal available for footware? Correct Answer Journal of Leather Technologists Association Question This question is based on the case study of "RESEARCH ON CONSUMER PRODUCTS ". The company did not have any major threat from competition in the Indian market. Correct Answer False Question Factor loading is the corelation between :Correct Answer A factor & a Variable Question Identification of Target Population is facilitated by :Correct Answer Well defined research objectives , Alternative, reasonable/target population definitions , Specifications for exclusion in target population Multiple Choice Single Answer Question "Self Administered" personal interviews are those in which :Correct Answer The respondent fills the questionnaire

Question ________ translates information needs into a set of questions that a respondent can answer. Correct Answer A Questionnaire Question Pie chart is a round chart divided into sections denoting ________ associated with each value. Correct Answer percentage

Question In industrial product research the research methodologies adopted are :- Correct Answer In-depth interviews , Surveys , Application Research Question In ________ method the research analyst is not concerned with cause and research relationship. Correct Answer Diagnostic Question Recall level of Niram Advertisement can be found out by doing :Correct Answer Advertisement Effectiveness Study Question When company prepares a long range plan it is unpublished internal source of information. Correct Answer True Question Which publications can be used for research on automobile industry? Correct Answer Auto spark , Automobile Reporter , Auto Age Question In mail survey, the questionnaire is ________. Correct Answer Self administered Question The ________ uses a cartoon format in which one of the characters is represented as saying something. Correct Answer Roseinweig test Select The Blank Question A factor's eigne value is the sum of________ of factor loading. Correct Answer Square Question ________ research describes some aspects of market Characteristics. Correct Answer Descriptive ? Marketing research Is not a substitute but an Aid to Judgement. Steps involved in Market research: 1. Define research purpose / problem 2. Define the research Objective 3. Estimate the value of Information 4. Select the Research Approach 5. Apply research Tactics 6. Compare cost and timings 7. Collect data 8. Analyze and Interpret collected data 9. Make recommendations and conclusions

EXPLORATORY research: - general overview of the situation but dont have any data available. a. Personal interviews b. Industry expert views c. Existing secondary data d. Qualitative research e. Pilot survey DESCRIPTIVE need to obtain very specific picture of the market. Methods used: Secondary data Survey Panels

CASUAL one variable causes or determines the value of the other variables.

Similar like Lab Experimentation. Motives are internalized factors that cause people to behave the way they do. SECONDARY SOURCES Consumer inputs Industrial users Research reports RATIO SCALES: 1) SCALE 2) 3) 4) 5) Respondents to indicate their choice by selecting from the options provided ITEMISED RATING Respondents to rate the set of items according to their importance RANK ORDER SCALE Assign points according to their importance CONSTANT SUM SCALE How much they agree or disagree with the set of statements LIKERT SCALE Indicate their attitude towards an organization SEMANTIC DIFFERENTIAL SCALE

? Nominal scales variables such as age, sex, occupation, religion, brand awareness. ? Ordinal scales percentile, median and rank order co relation. Customer asked to show his preference for a product. PAGE 46 ? Interval scales attitude, opinions, index numbers. ? Ratio scales unlike Interval scale doesnt have a Zero value Types of Questions: Open-ended Free response Probing Projective techniques: Like showing objects

Close ended Dichotomous ranking Checklist multiple choices Scaling Page 70

SAMPLING Probability sampling ? Simple Random ? Systematic ? Area sampling ? Stratified Sampling

| | |

Non probability Sampling Convenience sampling | Snow ball sampling Quota sampling | Judgement Sampling

1. Systematic samples selected by applying a regular pattern across the entire population. 2. Snowball additional set of samples selected based on the initial set of samples 3. Convenience Easily accessible samples are selected 4. Quota samples selected including the minimum number from each subgroup in the population. Like Age, sex, location subgroups 5. Stratified samples selected randomly from the stratas in the population 6. Area samples selected as entire subgroups within the population. 7. 8. Simple random Simple random number tables select samples or computer generated lists Judgement respondents are chosen on basis of convenience or accessibility.

STEPS in data Analysis Assemble Order Summarize Select appropriate method

DATA ANALYSIS METHOD Multi Linear Regression relationship between a specific variable and the number of other variables. Ex: dollar sales value of showroom Co-joint - relative importance of the combination of attributes as viewed by the Customer. Ex: coffee combination with Cappuccino with or without cinnamon. Factor reduce and summarize data. Cluster sorting data into clusters that exhibit similar characteristics. Helps identify new product opportunity and makes data manageable. Multi dimensional scaling represents perceptions and preferences of respondents as data points in geometric space. It identifies attributes and dimensions.

In Delphi method experts or knowledgeable people are invited to give their forecast: Without giving reasons Question Spontaneous response from respondent is possible in :Correct Answer Free response questions , Probing questions , Unstructured questions Ranking Several alternatives compared with each other at same time Scaling technique Quantify a qualitative data Several responses at once

Double barreled questions Checklist

Check one or more of the responses listed for answers

Question Barometric methods of sales forecasting are :Correct Answer Historical analogy , Product like cycle concept , Survey methods Question Top of mind recall is observed in :Correct Answer Attitude Research ________represents a close ended question. Scales Question How people allocate their time and money to certain products and factors is depicted by Correct Answer Psychographic Variable Question This question is based on the case study of "THE BOOKSHOP". What facilitated the idea of starting a copy service ? Correct Answer Availability of the shop next door on lease Question In regression analysis, dependent variables can be expressed as a linear function of impendent variables. Correct Answer True Question According to Lipstein, rules for minimizing non-sampling errors include :Correct Answer Restrict the Questionnaire to data essential to the study , Use the smallest sample consistent with research objective , Sample survey should be as easy to execute as possible Question Economic indicators in survey method of sales forecasting are :Correct Answer Leading , Co-incident , Lagging Multiple Choice Single Answer Question Retail Store Audit uses :Correct Answer Random multistratified sampling Question In industrial product research the research methodologies adopted are :Correct Answer In-depth interviews , Surveys , Application Research Question The limitations with regression forecasting is that independent variables must be forecasted before forecasting the dependent variables. Correct Answer True Consumer panels especially Brand Loyalty of customers

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Single Answer Question Household Structure' is a term used to indicate Correct Answer Nuclear family/Joint Family/Nuclear with Elders Your Answer Nuclear family/Joint Family/Nuclear with Elders

Multiple Choice Multiple Answer Question In simple regression Yc = a +byz where :Correct Answer Yc = sales forecast for given value of x , a= expected values of sales at x = 0 , byz =average change in sales per unit changes in advertising expenditure

Select The Blank Question The significance of Market Research is increasing due to shift from ________ competition. Correct Answer Price to non price

Multiple Choice Single Answer Question Which scale indicates the difference in two or more entities? Correct Answer Nominal Scale Multiple Choice Single Answer Question Point of Purchase(POP) is researched through :Correct Answer Forced Exposure Test True/False Question Correct Answer Question Correct Answer Multiple Choice Multiple Answer Question Cluster analysis is used in :Correct Answer Market segment , Understanding buyer behavior , Selecting test markets for various marketing strategies Question A questionnaire can be :Correct Answer Structured , Disguised , Informal True/False Question Sales quotas are set before estimation of market potential and sales territories. Correct Answer False Question For the semantic differential scale the central point of the scale is a ________. Correct Answer Neutral Point Question Likert Scale is relatively easy to construct and administer. Correct Answer True True/False

Multiple Choice Multiple Answer Question Main features of Technical Report are :Correct Answer Minute details of planning data collection , Analysis , Interpretation Multiple Choice Multiple Answer Question In industrial product research the research methodologies adopted are :Correct Answer In-depth interviews , Surveys , Application Research True/False Question Report should be terse and concise. Correct Answer False Multiple Choice Multiple Answer Question The responses for the 'education' of a respondent can include Correct Answer Not disclosed , Illiterate , Literate without formal schooling Question Economic indicators in survey method of sales forecasting are :Correct Answer Leading , Co-incident , Lagging Multiple Choice Single Answer Question Retail Store Audit uses :Correct Answer Random multistratified sampling Multiple Choice Multiple Answer Question Which institutions should be contacted for research on Paint Chemicals? Correct Answer National Chemical Laboratory, Pune , Industrial Research & Development Center , Building Research Institute Question The Interviewing process is determined after evaluating the Question content. Correct Answer False Multiple Choice Multiple Answer Question According to Lipstein, rules for minimizing non-sampling errors include :Correct Answer Restrict the Questionnaire to data essential to the study , Use the smallest sample consistent with research objective , Sample survey should be as easy to execute as possible

Multiple Choice Single Answer Question "Self Administered" personal interviews are those in which :Correct Answer The respondent fills the questionnaire True/False Question In regression analysis, dependent variables can be expressed as a linear function of impendent variables. Correct Answer True Multiple Choice Single Answer Question The respondent is shown clippings of advertisements in which Brand names are deleted. He is then asked to identify the Brand and the media where it appeared. This is known as :Correct Answer Recognition Test Your Answer Recall Test

Multiple Choice Single Answer Question What is ment by the value of Research Information? Correct Answer Cost Benefit Analysis of the data Your Answer Actual Cost of Research

Multiple Choice Single Answer Question This question is based on the case study of "THE BOOKSHOP". What facilitated the idea of starting a copy service ? Correct Answer Availability of the shop next door on lease Your Answer Significant market demand

Multiple Choice Single Answer Question How people allocate their time and money to certain products and factors is depicted by Correct Answer Psychographic Variable Your Answer Psychographic Variable

Multiple Choice Single Answer Question Measurement of the existing data or information is known as :Correct Answer Facts Your Answer Facts

Select The Blank Question ________represents a close ended question. Correct Answer Scales Your Answer Scales

Multiple Choice Single Answer

Your Answer Projective techniques

Select The Blank Question Convenience Sampling is used for ________. Correct Answer Exploratory research Multiple Choice Single Answer Question Market Research is done to Correct Answer Explore the Opportunities Question The person conducting pharma research should be well qualified so that not to waste Doctors time. Correct Answer True Question Association technique is a type of ________. Correct Answer Projective technique Multiple Choice Multiple Answer

Match The Following Question Correct Answer Your Answer Ranking Several alternatives compared with each other at same time with each other at same time Scaling technique Quantify a qualitative data Several alternatives compared

Quantify a qualitative data Several responses at once

Double barreled questions

Several responses at once

Checklist Check one or more of the responses listed for answers Check one or more of the responses listed for answers

Multiple Choice Multiple Answer Question The objectives of marketing research are

Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Multiple Choice Multiple Answer

Multiple Choice Single Answer Question The Factor analysis is designed to :Correct Answer Reduce many Variables to fewer underlying factors Multiple Choice Single Answer Question The test which consists of a series of pictures about which the subject is asked to tell a story is called :Correct Answer Thematic Apperception Test True/False Question Telephonic surveys can be used to identify the acceptability of the food processor after demonstration. Correct Answer False Question ________ can be used for the diagrammatic rating scale. Correct Answer Pictures Multiple Choice Single Answer Question In Delphi method experts or knowledgeable people are invited to give their forecast: Correct Answer Without giving reasons True/False Question Market Research & Marketing Research can be used interchangeably. Correct Answer False LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple Answer Question What are the factors to be considered in cluster analysis? Correct Answer Limited number of clusters due to limitation of market potential , Clusters are not water tight compartment , Evaluating the quality of cluster is difficult Your Answer Limited number of clusters due to limitation of market potential , Clusters are not water tight compartment , Evaluating the quality of cluster is difficult Multiple Choice Single Answer Question Clarity of questions and instructions for filling the form is essential in :Correct Answer Mail survey Your Answer Data analysis Multiple Choice Single Answer Question The technique through which objects/ cases are classified into relative homogeneous groups or clusters is known as :Correct Answer Cluster analysis Your Answer Cluster analysis Multiple Choice Single Answer Question Mean or average value is used to estimate when data have been collected using :Correct Answer Interval or ratio scale Your Answer Interval or ratio scale Select The Blank Question In ________ method the research analyst is not concerned with cause and research relationship. Correct Answer Diagnostic Your Answer Diagnostic

Multiple Choice Multiple Answer Question Which are the New Delhi based Research Institutions? Correct Answer NRDC , CSIR , Cement Research Institute of India Your Answer NRDC , CSIR , Cement Research Institute of India Multiple Choice Single Answer Question Market Research is done to Correct Answer Explore the Opportunities Your Answer Explore the Opportunities True/False Question "Consumer Panel" is a specialized market research technique. Correct Answer False Your Answer False Match The Following Question Correct Answer Your Answer "What might this be ?" Inkblot test Inkblot test Aided Recall Depth Research Depth Research Doesnt intend to tell Projective techniques Projective techniques Ease of construction Likert scale Likert scale

True/False Question In regression analysis, dependent variables can be expressed as a linear function of impendent variables. Correct Answer True Your Answer True True/False Question When company prepares a long range plan it is unpublished internal source of information. Correct Answer True Your Answer True Select The Blank Question Association technique is a type of ________. Correct Answer Projective technique Your Answer Projective technique Multiple Choice Single Answer Question The impact of promotional slogans on the consumers can be studied with Correct Answer Association technique Your Answer Association technique True/False Question Brand image building is not important in case of industrial product for quality. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Which publications are used for research on Chemical Industry?

Correct Answer Indian Chemical Directory , Chemical Industry News , Chemical & Petro Chemicals Journal Your Answer Indian Chemical Directory , Chemical Industry News , Chemical & Petro Chemicals Journal Multiple Choice Single Answer Question Spreading the sample through the entire population following a regular pattern is known as :Correct Answer Systematic sampling Your Answer Systematic sampling Select The Blank Question In absence of proper________ the market research becomes a data collection exercise. Correct Answer Problem Definition Your Answer Analysis Multiple Choice Multiple Answer Question Which institutions should be contacted for research on Paint Chemicals? Correct Answer National Chemical Laboratory, Pune , Industrial Research & Development Center , Building Research Institute Your Answer National Chemical Laboratory, Pune , Industrial Research & Development Center , Building Research Institute Multiple Choice Multiple Answer Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Multiple Choice Single Answer Question Ultra violet ink is used to disguise customer coding. This activity is :Correct Answer A disapproved method Your Answer A disapproved method Select The Blank Question Through cluster analysis objects/cases are classified into relatively________ group called cluster. Correct Answer Homogeneous Your Answer Homogeneous Match The Following Question Correct Answer Your Answer Dangler POP POP POP Communication medium Communication medium Opinion Polls Daily basis Daily basis Corporate Image Study Advertising research Advertising research

Multiple Choice Multiple Answer Question Ethical issues to be observed while writing a report are :-

Correct Answer No deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda , Complete confidentiality and secrecy of data Your Answer No deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda , Complete confidentiality and secrecy of data Select The Blank Question Multiple Choice is a ________type of question. Correct Answer Close ended Your Answer Close ended Multiple Choice Single Answer Question The conjoint analysis helps to enable company's to :Correct Answer Conduct brand swot analysis Your Answer Conduct brand swot analysis Multiple Choice Single Answer Question In the Internet era, qualitative research is possible through :Correct Answer Chat sessions Your Answer Chat sessions Select The Blank Question ________is an important communication medium that helps recall advertising. Correct Answer Point of Purchase(POP)items Your Answer Point of Purchase(POP)items True/False Question In the Funnel approach, specific questions come first and general questions later. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question In resources for marketing research skilled staff plays an important role in :Correct Answer Maintaining data , Dealing with different situation and problems , Timely completion of research Your Answer Maintaining data , Dealing with different situation and problems , Timely completion of research Select The Blank Question Convenience Sampling is used for ________. Correct Answer Exploratory research Your Answer Exploratory research True/False Question The person conducting pharma research should be well qualified so that not to waste Doctors time. Correct Answer True Your Answer True True/False Question The limitations with regression forecasting is that independent variables must be forecasted before forecasting the dependent variables. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Main features of Technical Report are :-

Correct Answer Minute details of planning data collection , Analysis , Interpretation Your Answer Minute details of planning data collection , Analysis , Interpretation Multiple Choice Single Answer Question How people allocate their time and money to certain products and factors is depicted by Correct Answer Psychographic Variable Your Answer Psychographic Variable True/False Question Question phrasing and structure are eliminated in Semantic differential scale. Correct Answer True Your Answer True True/False Question The popularity of Likert scale is due to its ease of construction and administration. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Which are the Export Promotion Councils? Correct Answer Cashew Export Promotion Council , Handloom Export Promotion Council , Gem & Jewellery Export Promotion Council Your Answer Cashew Export Promotion Council , Handloom Export Promotion Council , Gem & Jewellery Export Promotion Council True/False Question The written contract of a research should cover the penalty clause covering deficits such as delays, inadequate data. Correct Answer True Your Answer True Multiple Choice Single Answer Question The producers in the sellers' market are also forced to take decisions based on the market information because Correct Answer The resources are scarce Your Answer The resources are scarce Multiple Choice Single Answer Question Scale Intervals can be used for Correct Answer Age Your Answer Age Select The Blank Question Bibliography contains ________. Correct Answer Information of references and secondary data Your Answer Information of references and secondary data Multiple Choice Multiple Answer Question Online survey methods include :Correct Answer Email survey , HTML survey , Downloadable interactive surveys Your Answer Email survey , HTML survey , Downloadable interactive surveys Multiple Choice Single Answer Question Data of market research cannot be maintained :Correct Answer Without experienced and educated research staff Your Answer Without experienced and educated research staff

Multiple Choice Multiple Answer Question Pretesting of Questionnaire includes testing of :Correct Answer Question content , Time taken to answer questions , Categorisation Your Answer Question content , Time taken to answer questions , Categorisation Multiple Choice Multiple Answer Question Identification of Target Population is facilitated by :Correct Answer Well defined research objectives , Alternative, reasonable/target population definitions , Specifications for exclusion in target population Your Answer Well defined research objectives , Alternative, reasonable/target population definitions , Specifications for exclusion in target population Select The Blank Question ________are used for National Panel Studies. Correct Answer Quota controls Your Answer Quota controls Select The Blank Question Finding out the number of vehicles at a given junction is a ________ method. Correct Answer Direct Observation Your Answer Direct Observation LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question Sales quotas are set before estimation of market potential and sales territories. Correct Answer False Your Answer False Multiple Choice Single Answer Question A multivariate technique which attempts to ascertain the relation between a given variable & a no of other variables is known as :Correct Answer Regression analysis Your Answer Regression analysis True/False Question "Consumer Panel" is a specialized market research technique. Correct Answer False Your Answer False True/False Question Close ended Questions are time consuming and costly exercise. Correct Answer False Your Answer False True/False Question Sales representative work load depends on average order size. Correct Answer True Your Answer True True/False Question In data interpretation, cross tabulation is the distribution of one variables. Correct Answer False Your Answer False

Multiple Choice Multiple Answer Question The respondents in the research of Pharma companies are :Correct Answer Doctors , Patients , Pharmacists Your Answer Doctors , Patients , Pharmacists True/False Question Postal surveys fail because the apparent low cost turns out to be very high due to non response. Correct Answer True Your Answer True True/False Question Question phrasing and structure are eliminated in Semantic differential scale. Correct Answer True Your Answer True Multiple Choice Single Answer Question "Care should be taken to prevent respondent fatigue and disinterest." This is taken into account in which step of the questionnaire design ? Correct Answer Determining the interviewing process Your Answer Determining the interviewing process Multiple Choice Multiple Answer Question Which publications can be used for research on automobile industry? Correct Answer Auto spark , Automobile Reporter , Auto Age Your Answer Auto spark , Automobile Reporter , Auto Age Match The Following Question Correct Answer Your Answer Executive Report Report for decision maker Miniature report containing major facts, findings, and conclusion. Pictographs Graphical depiction Graphical depiction Histograph Vertical bar chart Vertical bar chart Report for publication Report for general public Report for general public

Multiple Choice Single Answer Question A factor's eigen value is the :Correct Answer Sum of squares of its factor loading Your Answer Sum of squares of its factor loading Multiple Choice Single Answer Question The responsibility of the research organization towards the respondent is :Correct Answer To protect anonymity if agreed Your Answer To protect anonymity if agreed True/False Question The popularity of Likert scale is due to its ease of construction and administration. Correct Answer True Your Answer True Select The Blank

Question Market Research is a ________ industry in India. Correct Answer Growing Your Answer Growing Multiple Choice Single Answer Question The situation of "don't know" cannot be recorded in :Correct Answer Dichotomous questions Your Answer Dichotomous questions Select The Blank Question The ________ uses a cartoon format in which one of the characters is represented as saying something. Correct Answer Roseinweig test Your Answer Roseinweig test Multiple Choice Single Answer Question How people allocate their time and money to certain products and factors is depicted by Correct Answer Psychographic Variable Your Answer Psychographic Variable Multiple Choice Single Answer Question A process of recognizing and noting people is known as :Correct Answer Direct Observation Method Your Answer Direct Observation Method True/False Question A Specific change in lifestyle is indicated through Demography Correct Answer False Your Answer False Multiple Choice Multiple Answer Question For logical concrete and helpful interpretation which things are the most important? Correct Answer Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first Your Answer Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first Multiple Choice Multiple Answer Question Economic indicators in survey method of sales forecasting are :Correct Answer Leading , Co-incident , Lagging Your Answer Leading , Co-incident , Lagging Multiple Choice Multiple Answer Question A Questionnaire :Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Select The Blank Question Manual or personal method is for________. Correct Answer Selecting and analysis strategy Your Answer Selecting and analysis strategy Select The Blank

Question Through cluster analysis objects/cases are classified into relatively________ group called cluster. Correct Answer Homogeneous Your Answer Homogeneous Select The Blank Question ________ research describes some aspects of market characteristics. Correct Answer Descriptive Your Answer Descriptive Multiple Choice Multiple Answer Question Factors affecting consumer decision process include :Correct Answer Economic factors , Intrinsic factors , External factors Your Answer Economic factors , Intrinsic factors , External factors Multiple Choice Multiple Answer Question In data analysis, the analysis methods are :Correct Answer Examine difference , Analyze experimental data , Investigate association Your Answer Examine difference , Analyze experimental data , Investigate association Select The Blank Question In ________ method the research analyst is not concerned with cause and research relationship. Correct Answer Diagnostic Your Answer Diagnostic Select The Blank Question ________ loading is the corelation between a Factor and variable. Correct Answer Factor Your Answer Factor Select The Blank Question In Marketing Research, written contract should contain feedback on ________. Correct Answer Findings and implementation Your Answer Findings and implementation Multiple Choice Single Answer Question Factor loading is the corelation between :Correct Answer A factor & a Variable Your Answer A factor & a Variable Select The Blank Question Finding out the number of vehicles at a given junction is a ________ method. Correct Answer Direct Observation Your Answer Direct Observation Multiple Choice Single Answer Question Several alternatives have to be compared with each other at the same time in :Correct Answer Ranking questions Your Answer Ranking questions True/False Question In Conjoint analysis ranking of total utility is done from highest to lowest. Correct Answer True Your Answer True

Match The Following Question Correct Answer Your Answer Low responses Inaccessibility Inaccessibility Sampling error Not representative of population Not representative of population Non-sampling error Recording error Recording error Sampling Information about population Information about population

Multiple Choice Single Answer Question What is the ideal source to find out the information on who are the manufacturers of paper chemicals in India? Correct Answer Indian Chemical Directory Your Answer Catalogue of Indian Chemical Plant Manufacturers Multiple Choice Multiple Answer Question Following are the characteristics of Factor analysis :Correct Answer Uses an advance forms of co-relation analysis to the responses , Variables that are interrelated and similar are reduced to smaller numbers of uncorrelated factors. , The model is primarily based on liner relationship through which factor loading is derived. Your Answer Uses an advance forms of co-relation analysis to the responses , Variables that are interrelated and similar are reduced to smaller numbers of uncorrelated factors. , The model is primarily based on liner relationship through which factor loading is derived. Multiple Choice Single Answer Question The Retail Store Audit does not measure:Correct Answer Brand loyalty Your Answer Brand loyalty Multiple Choice Multiple Answer Question Which of the following are the International / National MR players? Correct Answer IMRB , Gallup/MBA , NFO Your Answer IMRB , Gallup/MBA , NFO True/False Question Descriptive research is a type of conclusive research. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question A questionnaire can be :Correct Answer Structured , Disguised , Informal Your Answer Structured , Disguised , A booklet containing information Multiple Choice Multiple Answer Question Stimulated Test Marketing can be used in :Correct Answer Product Concept testing , Pilot study before National launch , Packaging Appropriateness Your Answer Product Concept testing , Pilot study before National launch , Packaging Appropriateness Multiple Choice Multiple Answer Question The National Readership Survey(NRS) investigates :-

Correct Answer Readership by income levels , Readership by Duplication , Readership per copy of publication Your Answer Readership by income levels , Readership by Duplication , Readership per copy of publication Multiple Choice Multiple Answer Question Multidimensional scaling consist of :Correct Answer Attribute data , Non attribute data , Similarity and preference Your Answer Attribute data , Non attribute data , Similarity and preference Select The Blank Question Multiple Choice is a ________type of question. Correct Answer Close ended Your Answer Close ended

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Select The Blank Question The clients or organization should do the comparison of defined research problem with ________. Correct Answer Other problems that need to be studied Your Answer Other problems that need to be studied

Multiple Choice Single Answer Question The respondent is shown clippings of advertisements in which Brand names are deleted. He is then asked to identify the Brand and the media where it appeared. This is known as :Correct Answer Recognition Test Your Answer Recognition Test

Multiple Choice Single Answer Question What is the publication Report? Correct Answer A Report with style, content according to the magazine and journals. Your Answer A Report with style, content according to the magazine and journals.

Multiple Choice Multiple Answer Question A good Research Design should ensure that the data is gathered :Correct Answer Accurately , Timely , Economically Your Answer Accurately , Timely , Economically

Multiple Choice Multiple Answer Question Projective techniques draw inferences about :Correct Answer Personality structure , Marketing situation , Deep seated biases Your Answer Personality structure , Marketing situation , Deep seated biases

Select The Blank Question The assumption that the respondents externalization is the process of his internalization is observed in ________. Correct Answer Thematic Apperception Test Your Answer Thematic Apperception Test

Select The Blank Question The ________ uses a cartoon format in which one of the characters is represented as saying something. Correct Answer Roseinweig test Your Answer Roseinweig test

Multiple Choice Single Answer Question Qualifying questions are :Correct Answer Used to find whether the person is the right type to provide information Your Answer Used to find whether the person is the right type to provide information

Multiple Choice Multiple Answer Question Adhoc methods for determining Sample size are :Correct Answer Rules of thumb , Budget constraint , Comparable studies Your Answer Rules of thumb , Budget constraint , Comparable studies

Multiple Choice Single Answer Question Evaluating the question content is the :Correct Answer 4th step Your Answer 3rd step

Multiple Choice Single Answer Question The producers in the sellers' market are also forced to take decisions based on the market information because Correct Answer The resources are scarce Your Answer The resources are scarce

Select The Blank Question Leading indicators are also known as ________. Correct Answer Advanced indicators Your Answer Advanced indicators

Select The Blank Question Finding out the number of vehicles at a given junction is a ________ method. Correct Answer Direct Observation Your Answer Direct Observation

Multiple Choice Single Answer Question The physical characteristics of the questionnaire are important in motivating the respondent to participate and complete the form. This is true in case of Correct Answer Mail survey Your Answer Mail survey

Multiple Choice Single Answer Question Scale Intervals can be used for Correct Answer Age

Your Answer Age

Multiple Choice Multiple Answer Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors

Multiple Choice Multiple Answer Question Scale intervals can be used for the following Correct Answer Age , Land holdings , Income Your Answer Occupation , Age , Income

Match The Following Question Correct Answer Your Answer Sales Analysis Preparing sales expenses budget Territory and product

Direct Data Method of market potential measurement Data on actual product Data on actual product Corollary data Data related to product Data related to product Sales forecast Cash flow need Cash flow need

True/False Question Question phrasing and structure are eliminated in Semantic differential scale. Correct Answer True Your Answer True

Multiple Choice Single Answer Question The response format is determined in the Correct Answer 4th step Your Answer 4th step

Multiple Choice Single Answer Question Identify the Close ended question type :Correct Answer Scales Your Answer Scales

Select The Blank Question Respondent's imagination is tested in ________. Correct Answer Rorschach Test Your Answer Rorschach Test

True/False Question

Balance Sheet is an internal unpublished data.

Correct Answer Your Answer False

False

Multiple Choice Multiple Answer Question An ideal Questionnaire :Correct Answer Is short and concise , Has specific questions , Has uncluttered layout Your Answer Is short and concise , Has specific questions , Has uncluttered layout

Multiple Choice Single Answer Question Corollary data in market analysis research is :Correct Answer Data related to the product but not about the product Your Answer Data related to the product but not about the product

True/False Question Technical jargon should be used when unavoidable. Correct Answer True Your Answer True

Select The Blank Question ________ translates information needs into a set of questions that a respondent can answer. Correct Answer A Questionnaire Your Answer A Questionnaire

Multiple Choice Multiple Answer Question The methods to decide the number of clusters are :Correct Answer The distance at which clusters are combined can be used as a criteria. , Relative size of cluster should be meaningful. , Theoretical or practical consideration may suggest same number. Your Answer The distance at which clusters are combined can be used as a criteria. , Relative size of cluster should be meaningful. , Optimizing partitioning method.

True/False Question Rural SEC Grid is based on Education and Monthly Household Income Correct Answer False Your Answer False

Multiple Choice Multiple Answer Question Which institutions should be contacted for research on Paint Chemicals? Correct Answer National Chemical Laboratory, Pune , Industrial Research & Development Center , Building Research Institute Your Answer National Chemical Laboratory, Pune , Industrial Research & Development Center , Building Research Institute

Select The Blank Question Research carried out based on the existing data is ________ Correct Answer Secondary research Your Answer Secondary research

True/False Question Use of data analysis programme is the analysis strategy . Correct Answer True Your Answer True

True/False Question Likert Scale is relatively easy to construct and administer. Correct Answer True Your Answer True

True/False Question The popularity of Likert scale is due to its ease of construction and administration. Correct Answer True Your Answer True

Multiple Choice Multiple Answer Question Which of the following are the types of Sales and Market Research? Correct Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories Your Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories

True/False Question In exploratory research, the sample is very large and represents a class. Correct Answer False Your Answer False

Select The Blank Question Association technique is a type of ________. Correct Answer Projective technique Your Answer Projective technique

True/False Question The written contract of a research should cover the penalty clause covering deficits such as delays, inadequate data. Correct Answer True Your Answer True

True/False Question Quota controls are used for National Panel Studies. Correct Answer True Your Answer True

Select The Blank Question Data cleaning is done through extensive checks for________. Correct Answer Consistency and treatment of missing responses Your Answer Consistency and treatment of missing responses

Multiple Choice Multiple Answer Question Which of the following are the research obligations to the client? Correct Answer Honest and clear reporting , Briefing regarding study limitation , Explanation of Report Conclusions and aiding client's application Your Answer Honest and clear reporting , Briefing regarding study limitation , Explanation of Report Conclusions and aiding client's application

Multiple Choice Single Answer Question A multivariate Statistical technique that uses a class of procedures for data reduction & summarization is known as :Correct Answer Factor analysis Your Answer Factor analysis

Multiple Choice Multiple Answer Question What are the various subparts of research objectives? Correct Answer Research Questions , Hypothesis Development , Research Boundaries Your Answer Research Questions , Hypothesis Development , Research Boundaries

Multiple Choice Single Answer Question Market Research is done to Correct Answer Explore the Opportunities Your Answer Explore the Opportunities

Select The Blank Question Descriptive research requires the ________ analysis. Correct Answer Quantitative Your Answer Quantitative

Multiple Choice Multiple Answer Question Specialized techniques of Market Research include :Correct Answer National Readership survey , Forced Exposure test , Consumer Panels Your Answer National Readership survey , Forced Exposure test , Consumer Panels

Match The Following Question Correct Answer Your Answer To understand the effect of cable TV industry on Hindi Cinema Causal Research Research To find out the preference of Movie theaters for the youth Research To ascertain the possibility of developing Solar Car Descriptive Research Causal

Descriptive

Exploratory Research

Exploratory Research

To understand the buying pattern of Grocery items for a group of housewives over six months Consumer Panel Survey Consumer Panel Survey

LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple Answer Question Which publications can be refered for the research on Cotton & Textile Industry? Correct Answer Indian Cotton Mills Federation Journal , Texprocil Bulletin , Indian Textile Bulletin Your Answer Indian Textile Bulletin , Indian Cotton Mills Federation Journal Multiple Choice Multiple Answer Question Diagrammatic Rating scale is best used for :Correct Answer Rural Respondents , Children , Illiterate Respondents Your Answer Rural Respondents , Children , Illiterate Respondents True/False Question In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular. Correct Answer False Your Answer True True/False Question In data interpretation, cross tabulation is the distribution of one variables. Correct Answer False Your Answer False True/False Question Descriptive research is a type of conclusive research. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question In resources for marketing research skilled staff plays an important role in :Correct Answer Maintaining data , Dealing with different situation and problems , Timely completion of research Your Answer Maintaining data , Dealing with different situation and problems , Timely completion of research Multiple Choice Multiple Answer Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors True/False Question Quota controls are used for National Panel Studies. Correct Answer True Your Answer True Multiple Choice Single Answer Question What is ment by the value of Research Information? Correct Answer Cost Benefit Analysis of the data Your Answer How valuable the data is for the client Multiple Choice Single Answer Question A multivariate technique which attempts to ascertain the relation between a given variable & a no of other variables is known as :-

Correct Answer Regression analysis Your Answer Regression analysis Select The Blank Question The efficiency of OTC products is checked by ________ ONLY Correct Answer Manufacturers Your Answer Manufacturers Multiple Choice Single Answer Question Handling large amounts of data is possible through :Correct Answer Data warehousing Your Answer Data warehousing True/False Question Balance Sheet is an internal unpublished data. Correct Answer False Your Answer False Multiple Choice Single Answer Question Point of Purchase(POP) is researched through :Correct Answer Forced Exposure Test Your Answer Forced Exposure Test Select The Blank Question ________ is the determinant of how people act. Correct Answer Knowledge Your Answer Information True/False Question In Conjoint analysis ranking of total utility is done from highest to lowest. Correct Answer True Your Answer True Select The Blank Question In online surveys,________ works like focus groups. Correct Answer Chat sessions Your Answer Chat sessions Multiple Choice Single Answer Question A process of recognizing and noting people is known as :Correct Answer Direct Observation Method Your Answer Direct Observation Method Select The Blank Question Pie chart is a round chart divided into sections denoting ________ associated with each value. Correct Answer percentage Your Answer percentage Select The Blank Question In cluster analysis linkage is based on ________distance or neighbour rule Correct Answer Minimum Your Answer Minimum Select The Blank Question The significance of Market Research is increasing due to shift from ________ competition.

Correct Answer Price to non price Your Answer Price to non price Multiple Choice Multiple Answer Question Vendor evaluation has to be done to select best vendor for :Correct Answer Price , Reliability , Credit Your Answer Price , Reliability , Credit True/False Question Market Research & Marketing Research can be used interchangeably. Correct Answer False Your Answer False Match The Following Question Correct Answer Your Answer Dangler POP POP POP Communication medium Communication medium Opinion Polls Daily basis Daily basis Corporate Image Study Advertising research Advertising research

Multiple Choice Single Answer Question Verbalization of Attitude is known as :Correct Answer Opinion Your Answer Opinion True/False Question Factor loading is the correlation between a factor and a variable in a factor analysis. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Adhoc methods for determining Sample size are :Correct Answer Rules of thumb , Budget constraint , Comparable studies Your Answer Rules of thumb , Budget constraint , Comparable studies Multiple Choice Multiple Answer Question Which of the following are the types of Sales and Market Research? Correct Answer Market Characteristics Study , Establishment of Quota and Territories , Market Share Analysis Study Your Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories Multiple Choice Multiple Answer Question Characteristics of Open ended Questions include :Correct Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained Your Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained True/False Question Data published by the audit bureau of circulation is an external published data.

Correct Answer True Your Answer True Multiple Choice Single Answer Question What is the publication Report? Correct Answer A Report with style, content according to the magazine and journals. Your Answer A Report with style, content according to the magazine and journals. Multiple Choice Multiple Answer Question An ideal Questionnaire :Correct Answer Is short and concise , Has specific questions , Has uncluttered layout Your Answer Is short and concise , Has specific questions , Has uncluttered layout Select The Blank Question ________represents a close ended question. Correct Answer Scales Your Answer Scales Multiple Choice Single Answer Question "Structured"/ "Unstructured" Questionnaire is a classification based on the :Correct Answer Degree of formality Your Answer Degree of formality Multiple Choice Multiple Answer Question A Questionnaire :Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Match The Following Question Correct Answer Your Answer Bharat Leather Corpn. Ltd. Agra Agra Cashew Corporation Of India Ltd. Cochin Cochin Cement Corporation Of India Ltd. New Delhi New Delhi Automotive Research Association Of India Pune Pune

Select The Blank Question ________must cover all possible contingencies. Correct Answer Branching questions Your Answer Checklist Multiple Choice Single Answer Question In Market Research, Research Director must oversees :Correct Answer Execution of research at each stage Your Answer Budget of Research Select The Blank Question In mail survey, the questionnaire is ________. Correct Answer Self administered Your Answer Self administered

Multiple Choice Multiple Answer Question For logical concrete and helpful interpretation which things are the most important? Correct Answer Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first Your Answer Interpretation should be honest and undistorted , Objective and fundamental principal should always be dealt first , Averages are merely tendency and generalization Multiple Choice Multiple Answer Question In data analysis, the analysis methods are :Correct Answer Examine difference , Analyze experimental data , Investigate association Your Answer Examine difference , Analyze experimental data , Investigate association Select The Blank Question In Marketing Research, written contract should contain feedback on ________. Correct Answer Findings and implementation Your Answer Research Methodology Multiple Choice Single Answer Question Market Research is done to Correct Answer Explore the Opportunities Your Answer Explore the Opportunities True/False Question Simple tabulation is the relationship between two or more variables. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question The responses for the 'education' of a respondent can include Correct Answer Not disclosed , Illiterate , Literate without formal schooling Your Answer Illiterate , Literate without formal schooling True/False Question Motivation research is easy to handle as it deals with qualitative variables in human beings who are dynamic. Correct Answer False Your Answer False

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False Question In exploratory research, the sample is very large and represents a class. Correct Answer False Your Answer False

Multiple Choice Single Answer Question The first step in data acquisition plan is :Correct Answer Formulating Data Objectives Your Answer Formulating Data Objectives

Multiple Choice Multiple Answer

Question The objective of Questionnaire design is to seek consistency with :Correct Answer Method of data collection , Research objective , Respondent's willingness to answer questions on the subject Your Answer Method of data collection , Research objective , Respondent's willingness to answer questions on the subject

Match The Following Question Correct Answer Your Answer Sales Analysis Preparing sales expenses budget Territory and product

Direct Data Method of market potential measurement Data on actual product Primary data Corollary data Data related to product Data related to product Sales forecast Cash flow need Cash flow need

Multiple Choice Multiple Answer Question Constant Sum Scale can be used for :Correct Answer How different household would spend a fixed amount in a month , How different household would spend a fixed amount on entertainment , How different respondents spend their Sunday Your Answer How different households would spend their monthly income , How different household would spend a fixed amount in a month , How different household would spend a fixed amount on entertainment

Select The Blank Question The data must be obtained quickly enough at ________. Correct Answer Reasonable costs Your Answer Reasonable costs

Select The Blank Question ________represents a close ended question. Correct Answer Scales Your Answer Scales

Select The Blank Question ________is an important communication medium that helps recall advertising. Correct Answer Point of Purchase(POP)items Your Answer Memory Tests

Multiple Choice Multiple Answer Question Which are the Export Promotion Councils? Correct Answer Cashew Export Promotion Council , Handloom Export Promotion Council , Gem & Jewellery Export Promotion Council Your Answer Cashew Export Promotion Council , Handloom Export Promotion Council , Gem & Jewellery Export Promotion Council

True/False Question Protection against unqualified researchers is a responsibility of the client. Correct Answer False Your Answer False

Multiple Choice Single Answer Question The impact of promotional slogans on the consumers can be studied with Correct Answer Association technique Your Answer Association technique

Select The Blank Question Interpretation of results is highly subjective in ________. Correct Answer Projective techniques Your Answer Scales

Multiple Choice Multiple Answer Question Barometric methods of sales forecasting are :Correct Answer Historical analogy , Product like cycle concept , Survey methods Your Answer Historical analogy , Product like cycle concept , Survey methods

Select The Blank Question Finding out the number of vehicles at a given junction is a ________ method. Correct Answer Direct Observation Your Answer Direct Observation

Select The Blank Question Measuring what it is supposed to measure refers to ________. Correct Answer Validity Your Answer Reliability

Multiple Choice Multiple Answer Question Ethics in Marketing Research underline the three basic responsibilities that includes :Correct Answer Responsibility towards the respondent , Responsibility towards the client , Responsibility towards the researcher Your Answer Responsibility towards the respondent , Responsibility towards the client , Responsibility towards the researcher

Select The Blank Question The efficiency of OTC products is checked by ________ ONLY Correct Answer Manufacturers Your Answer Manufacturers

Multiple Choice Multiple Answer Question A town can be classified on the basis of population as Correct Answer Class I , ClassIII , Metro Your Answer Metro , Rural

True/False Question Balance Sheet is an internal unpublished data. Correct Answer False Your Answer False

Select The Blank Question In ________, members are required to maintain diary recording all purchases. Correct Answer Consumer panels Your Answer Consumer panels

Multiple Choice Multiple Answer Question Transcribing data is involved :Correct Answer Coding sheet on the disk , Transferring the coded data from the questionnaires , Coding sheet on to magnetic tapes or directly into computers Your Answer Coding sheet on the disk , Transferring the coded data from the questionnaires , Coding sheet on to magnetic tapes or directly into computers

Multiple Choice Single Answer Question In sales analysis research a sales representative's work load depend on :Correct Answer Number of clients, Distributors or dealers Your Answer Number of clients, Distributors or dealers

Multiple Choice Single Answer Question The test which consists of a series of pictures about which the subject is asked to tell a story is called :Correct Answer Thematic Apperception Test Your Answer Story Completion Test

Select The Blank Question Retail Store Audit is a quantitative feedback on________. Correct Answer Consumer buying patterns Your Answer Consumer buying patterns

Multiple Choice Multiple Answer Question Following are the characteristics of Factor analysis :Correct Answer Uses an advance forms of co-relation analysis to the responses , Variables that are interrelated and similar are reduced to smaller numbers of uncorrelated factors. , The model is primarily based on liner relationship through which factor loading is derived. Your Answer Uses an advance forms of co-relation analysis to the responses , Variables that are interrelated and similar are reduced to smaller numbers of uncorrelated factors. , The model is primarily based on liner relationship through which factor loading is derived.

Multiple Choice Single Answer Question Several alternatives have to be compared with each other at the same time in :Correct Answer Ranking questions Your Answer Ranking questions

Select The Blank

Question In MDS the impact of pricing can be studied for the comparison of ________. Correct Answer Spatial maps Your Answer Spatial maps

Multiple Choice Single Answer Question What is Technical Report? Correct Answer Report for scientific or technically trend people. Your Answer Report for scientific or technically trend people.

Multiple Choice Single Answer Question "Self Administered" personal interviews are those in which :Correct Answer The respondent fills the questionnaire Your Answer The respondent fills the questionnaire

True/False Question Reports printed by the professional bodies are external unpublished data. Correct Answer False Your Answer False

True/False Question Motivation research is easy to handle as it deals with qualitative variables in human beings who are dynamic. Correct Answer False Your Answer False

True/False Question The client or organization should answer the queries of cost v/s benefits of research. Correct Answer True Your Answer True

True/False Question Projective technique is a subtype of open ended question. Correct Answer True Your Answer False

Multiple Choice Multiple Answer Question Issues which a Doctors seeks regarding a product are :Correct Answer Amount of Drugs required , Indications for prescription , Efficiency over all time needed for drug concentration in the body Your Answer Amount of Drugs required , Efficiency over all time needed for drug concentration in the body , Price of the drug

Multiple Choice Multiple Answer Question In data analysis, the analysis methods are :Correct Answer Examine difference , Analyze experimental data , Investigate association Your Answer Examine difference , Analyze experimental data , Graphical method

Select The Blank Question Association technique is a type of ________. Correct Answer Projective technique Your Answer Projective technique

True/False Question The limitations with regression forecasting is that independent variables must be forecasted before forecasting the dependent variables. Correct Answer True Your Answer True

True/False Question In data interpretation, cross tabulation is the distribution of one variables. Correct Answer False Your Answer False

Multiple Choice Single Answer Question What is Executive Report? Correct Answer Report for decision makers Your Answer Report for decision makers

Match The Following Question Correct Answer Your Answer Low responses Inaccessibility Inaccessibility Sampling error Not representative of population Non-sampling error Sampling Recording error Recording error Not representative of population

Information about population Information about population

Multiple Choice Multiple Answer Question The National Readership Survey(NRS) investigates :Correct Answer Readership by income levels , Readership by Duplication , Readership per copy of publication Your Answer Readership by income levels , Readership by Duplication , Readership per copy of publication

Multiple Choice Single Answer Question The respondent may refuse to answer a question if he feels it is invading his privacy or has no legitimate purpose. The researcher considers such issues at which stage of the Questionnaire design? Correct Answer Evaluating the Question content Your Answer Evaluating the Question content

True/False Question

Retail Store Audit(RSA) divides India into 4 zones and 22 states.

Correct Answer Your Answer False

True

True/False Question A manufacturer is able to know the real off take of the product at a retail level through Retail Store Audit. Correct Answer True Your Answer True

Multiple Choice Multiple Answer Question Online survey methods include :Correct Answer Email survey , HTML survey , Downloadable interactive surveys Your Answer Telephone survey , HTML survey , Downloadable interactive surveys

Multiple Choice Single Answer Question SIRDO is the abbreviation of ? Correct Answer Small Industries Research & Development Organization Your Answer Small Industries Research & Development Organization

Multiple Choice Single Answer Question A factor's eigen value is the :Correct Answer Sum of squares of its factor loading Your Answer Sum of squares of its factor loading

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Select The Blank Question Spontaneous responses are obtained in ________ questions. Correct Answer Open ended Your Answer Open ended

Multiple Choice Multiple Answer Question Cluster analysis is used in :Correct Answer Market segment , Understanding buyer behavior , Selecting test markets for various marketing strategies Your Answer Understanding buyer behavior , Selecting test markets for various marketing strategies , Market segment

Select The Blank Question Through cluster analysis objects/cases are classified into relatively________ group called cluster. Correct Answer Homogeneous Your Answer Homogeneous

Select The Blank

Question The retail store audits and prescription audits carried out by ORG are like ________ at all chemists . Correct Answer FMCG PRODUCTS Your Answer FMCG PRODUCTS

True/False Question Sampling in which each element has known chance for inclusion in the study is known as Probability Sampling Correct Answer True Your Answer True

Multiple Choice Single Answer Question In Delphi method experts or knowledgeable people are invited to give their forecast :Correct Answer Without giving reasons Your Answer Without giving reasons

Multiple Choice Single Answer Question In cluster analysis, a linkage method based on average distance between all pairs of objects where one member of the pair is from each of the cluster, it is called as :Correct Answer Average linkage Your Answer Ward method

Multiple Choice Multiple Answer Question The types of report are Correct Answer Technical report , Publication Report , Executive Report Your Answer Technical report , Publication Report , Executive Report

Multiple Choice Single Answer Question While determining the interviewing process, the researcher is confronted with :Correct Answer Ascertaining the communication media Your Answer Type of questions to use

True/False Question Likert Scale allows the respondents to either agree or disagree with the statement. Correct Answer True Your Answer True

True/False Question In data interpretation, cross tabulation is the distribution of one variables. Correct Answer False Your Answer False

Select The Blank Question The ________ has set up districts and boundaries based on homogeneity of sociocultural parameters. Correct Answer State Re-organization Commission Your Answer National Research Association

Multiple Choice Single Answer Question Market Research is done to Correct Answer Explore the Opportunities Your Answer Explore the Opportunities

Multiple Choice Single Answer Question Lost Horse method is also called as :Correct Answer Value judgment Your Answer Value judgment

Select The Blank Question Research carried out based on the existing data is ________ Correct Answer Secondary research Your Answer Secondary research

True/False Question The starting point of the semantic differential scale is neutral. Correct Answer False Your Answer False

Multiple Choice Multiple Answer Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors

Multiple Choice Single Answer Question Point of Purchase(POP) is researched through :Correct Answer Forced Exposure Test Your Answer Forced Exposure Test

True/False Question Market Research & Marketing Research can be used interchangeably. Correct Answer False Your Answer True

True/False Question Telephonic surveys can be used to identify the acceptability of the food processor after demonstration. Correct Answer False Your Answer False

Multiple Choice Single Answer Question The impact of promotional slogans on the consumers can be studied with Correct Answer Association technique Your Answer Association technique

Multiple Choice Multiple Answer Question Issues which a Doctors seeks regarding a product are :Correct Answer Amount of Drugs required , Indications for prescription , Efficiency over all time needed for drug concentration in the body Your Answer Amount of Drugs required , Indications for prescription , Efficiency over all time needed for drug concentration in the body

Multiple Choice Multiple Answer Question Scale intervals can be used for the following Correct Answer Age , Land holdings , Income Your Answer Age , Income , Occupation

Multiple Choice Multiple Answer Question A good Research Design should ensure that the data is gathered :Correct Answer Accurately , Timely , Economically Your Answer Accurately , Timely , Economically

Multiple Choice Multiple Answer Question A town can be classified on the basis of population as Correct Answer Class I , ClassIII , Metro Your Answer Class I , Metro , Rural

Multiple Choice Single Answer Question The respondent is shown clippings of advertisements in which Brand names are deleted. He is then asked to identify the Brand and the media where it appeared. This is known as :Correct Answer Recognition Test Your Answer Recognition Test

Multiple Choice Single Answer Question The technique through which objects/ cases are classified into relative homogeneous groups or clusters is known as :Correct Answer Cluster analysis Your Answer Cluster analysis

Multiple Choice Single Answer Question A multivariate Statistical technique that uses a class of procedures for data reduction & summarization is known as :Correct Answer Factor analysis Your Answer Factor analysis

Select The Blank Question ________represents a close ended question. Correct Answer Scales Your Answer Scales

Multiple Choice Multiple Answer

Question Diagnostic methods of sales forecasting are :Correct Answer Munshi Forecasts , Last Horse method , Delphi method Your Answer Munshi Forecasts , Last Horse method , Delphi method

Select The Blank Question Market Research is a ________ industry in India. Correct Answer Growing Your Answer Growing

Multiple Choice Multiple Answer Question Ethics in Marketing Research underline the three basic responsibilities that includes :Correct Answer Responsibility towards the respondent , Responsibility towards the client , Responsibility towards the researcher Your Answer Responsibility towards the respondent , Responsibility towards the client , Responsibility towards the researcher

Multiple Choice Single Answer Question Which of the following represents a sampling error ? Correct Answer Selected sample not representative of the population Your Answer Selected sample not representative of the population

Multiple Choice Multiple Answer Question Which of the following are the International / National MR players? Correct Answer IMRB , Gallup/MBA , NFO Your Answer IMF , IMRB , NFO

True/False Question A Show card is the identity of the researcher conducting the interview Correct Answer False Your Answer False

True/False Question In MDS, two-way modes, products can be compared on objective and perceived attributes. Correct Answer True Your Answer True

Select The Blank Question Taking the responses on which political party will win the upcoming election is known as ________. Correct Answer Opinion Poll Your Answer Opinion Poll

Match The Following Question Correct Answer Your Answer Low responses Inaccessibility Inaccessibility

Sampling error Not representative of population Non-sampling error Sampling Recording error Recording error

Not representative of population

Information about population Information about population

Multiple Choice Multiple Answer Question A Questionnaire :Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data

Multiple Choice Multiple Answer Question The methods to decide the number of clusters are :Correct Answer The distance at which clusters are combined can be used as a criteria. , Relative size of cluster should be meaningful. , Theoretical or practical consideration may suggest same number. Your Answer The distance at which clusters are combined can be used as a criteria. , Relative size of cluster should be meaningful. , Theoretical or practical consideration may suggest same number.

Multiple Choice Multiple Answer Question Pretesting of Questionnaire includes testing of :Correct Answer Question content , Time taken to answer questions , Categorisation Your Answer Question content , Time taken to answer questions , Categorisation

Match The Following Question Correct Answer Your Answer Conjoint Analysis Regression Analysis Brand swot analysis Dependent variables and variance Standard deviation = 6y= Hierarchical and non hierarchical

Standard deviation = 6y=

Cluster Analysis Hierarchical and non hierarchical methods methods Factor Analysis Eigen value & communality

Variance and factor loading

Select The Blank Question The significance of Market Research is increasing due to shift from ________ competition. Correct Answer Price to non price Your Answer Price to non price

Select The Blank Question The variable ________indicates the Religion of the respondent. Correct Answer Sikh Your Answer Sikh

True/False Question Attitudes are measured through scaling and projective techniques. Correct Answer True Your Answer False

Multiple Choice Single Answer Question The respondent may refuse to answer a question if he feels it is invading his privacy or has no legitimate purpose. The researcher considers such issues at which stage of the Questionnaire design? Correct Answer Evaluating the Question content Your Answer Determining the wordings of the question

Select The Blank Question In mail survey, the questionnaire is ________. Correct Answer Self administered Your Answer Self administered

LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question Descriptors describing the selection criteria of the individuals needed for the study are known as: Correct Answer Respondent Descriptors Your Answer Respondent Descriptors Multiple Choice Single Answer Question Lost Horse method is also called as :Correct Answer Value judgment Your Answer Value judgment Select The Blank Question The assumption that the respondents externalization is the process of his internalization is observed in ________. Correct Answer Thematic Apperception Test Your Answer Thematic Apperception Test Multiple Choice Multiple Answer Question In industrial product research the research methodologies adopted are :Correct Answer In-depth interviews , Surveys , Application Research Your Answer In-depth interviews , Surveys , Application Research Match The Following Question Correct Answer Your Answer To understand the effect of cable TV industry on Hindi Cinema Causal Research Causal Research To find out the preference of Movie theaters for the youth Descriptive Research Descriptive Research To ascertain the possibility of developing Solar Car Exploratory Research Consumer Panel Survey To understand the buying pattern of Grocery items for a group of housewives over six months Consumer Panel Survey Causal Research

Multiple Choice Multiple Answer Question Adhoc methods for determining Sample size are :Correct Answer Rules of thumb , Budget constraint , Comparable studies Your Answer Rules of thumb , Budget constraint , Comparable studies Select The Blank Question The clients or organization should do the comparison of defined research problem with ________. Correct Answer Other problems that need to be studied Your Answer Other problems that need to be studied True/False Question Range is the simplest measure of calculation of mean. Correct Answer False Your Answer True Multiple Choice Multiple Answer Question What is the significance of report? Correct Answer Quality of report is adjudged by a report , Lead to appropriate actionable policies and decisions. , For future references as secondary data Your Answer Quality of report is adjudged by a report , Lead to appropriate actionable policies and decisions. , For future references as secondary data Select The Blank Question A factor's eigne value is the sum of________ of factor loading. Correct Answer Square Your Answer Square Multiple Choice Single Answer Question Which of the following represents a sampling error ? Correct Answer Selected sample not representative of the population Your Answer Selected sample not representative of the population Select The Blank Question Kurtosis is measure of ________ or flatness of curve defined by the frequency distribution. Correct Answer Relative peakedness Your Answer Relative peakedness Multiple Choice Single Answer Question Market Research is done to Correct Answer Explore the Opportunities Your Answer Explore the Opportunities True/False Question Use of data analysis programme is the analysis strategy . Correct Answer True Your Answer True True/False Question Telephonic surveys can be used to identify the acceptability of the food processor after demonstration. Correct Answer False Your Answer True

Multiple Choice Single Answer Question Measurement of the existing data or information is known as :Correct Answer Facts Your Answer Facts Multiple Choice Multiple Answer Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Multiple Choice Multiple Answer Question Multidimensional scaling consist of :Correct Answer Attribute data , Non attribute data , Similarity and preference Your Answer Attribute data , Non attribute data , Similarity and preference Select The Blank Question Data cleaning is done through extensive checks for________. Correct Answer Consistency and treatment of missing responses Your Answer Consistency and treatment of missing responses Multiple Choice Single Answer Question Utilities of conjoint analysis are arrived through :Correct Answer Iterative technique Your Answer Iterative technique True/False Question Determining the Questionnaire structure is the first step of process of Questionnaire design. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question What are the disadvantages of Secondary Data? Correct Answer Inaccuracy , Incompleteness , Unit of Measurement Your Answer Inaccuracy , Incompleteness , Unit of Measurement Match The Following Question Correct Answer Your Answer Dangler POP POP POP Communication medium Communication medium Opinion Polls Daily basis Daily basis Corporate Image Study Advertising research Advertising research

Multiple Choice Single Answer Question What is Executive Report? Correct Answer Report for decision makers Your Answer Report for scientific or technically trend people. Multiple Choice Multiple Answer Question A Questionnaire :-

Correct Answer Is an instrument for seeking and recording data , Motivates a respondent to respond , Facilitates data processing Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Multiple Choice Single Answer Question Demographic information and identification information is :Correct Answer Towards the end of the interview Your Answer At the beginning of the interview Select The Blank Question The efficiency of OTC products is checked by ________ ONLY Correct Answer Manufacturers Your Answer Manufacturers True/False Question A Show card is the identity of the researcher conducting the interview Correct Answer False Your Answer False True/False Question Semantic differential scale is only three point rating scale. Correct Answer False Your Answer False Select The Blank Question Leading indicators are also known as ________. Correct Answer Advanced indicators Your Answer Advanced indicators Multiple Choice Multiple Answer Question The respondents in the research of Pharma companies are :Correct Answer Doctors , Patients , Pharmacists Your Answer Doctors , Patients , Pharmacists Multiple Choice Multiple Answer Question In hierarchical method of cluster analysis is again divided into :Correct Answer Linkage , Variance , Centrioid method Your Answer Linkage , Variance , Centrioid method Select The Blank Question Research carried out based on the existing data is ________ Correct Answer Secondary research Your Answer Secondary research True/False Question When target respondents are intercepted and shopping areas, it is called Mall Intercept. Correct Answer True Your Answer True True/False Question In Conjoint analysis, the assumption is that an individual is incapable of ranking options on basis of some criterion. Correct Answer False Your Answer False

Multiple Choice Single Answer Question The long form of IMRB is :Correct Answer Indian Market Research Bureau Your Answer Indian Market Research Bureau Multiple Choice Single Answer Question What is the first step in the Research Design Process? Correct Answer Problem Identification Your Answer Problem Identification Multiple Choice Multiple Answer Question Which are the New Delhi based Research Institutions? Correct Answer NRDC , CSIR , Cement Research Institute of India Your Answer NRDC , CSIR , Cement Research Institute of India Multiple Choice Multiple Answer Question Online survey methods include :Correct Answer Email survey , HTML survey , Downloadable interactive surveys Your Answer Email survey , HTML survey , Downloadable interactive surveys Multiple Choice Single Answer Question The producers in the sellers' market are also forced to take decisions based on the market information because Correct Answer The resources are scarce Your Answer The resources are scarce Select The Blank Question The responsibility of a client towards a research firm include ________. Correct Answer Disclosure of relevant proprietary data Your Answer Not subjecting to unwanted research Multiple Choice Multiple Answer Question Which publications are used for research on Chemical Industry? Correct Answer Indian Chemical Directory , Chemical Industry News , Chemical & Petro Chemicals Journal Your Answer Indian Chemical Directory , Chemical Industry News , Chemical & Petro Chemicals Journal Select The Blank Question Market Research is a ________ industry in India. Correct Answer Growing Your Answer Growing True/False Question The technique in which respondents are provided with incomplete sentences which they can complete as they choose to do so, is known as Construction technique. Correct Answer False Your Answer False True/False Question Likert Scale is relatively easy to construct and administer. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question A Questionnaire can be termed as "Good" when :-

Correct Answer The respondent can understand the question , The respondent has the necessary information to answer the questions , If the respondent is willing to provide the necessary information Your Answer The respondent can understand the question , The respondent has the necessary information to answer the questions , If the respondent is willing to provide the necessary information Select The Blank Question ________ is the determinant of how people act. Correct Answer Knowledge Your Answer Knowledge

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False Question Exporting is the only avenue of entry into foreign market Correct Answer False Your Answer False

Select The Blank Question ________ related to a number of products Correct Answer Length Your Answer Length

Multiple Choice Single Answer Question What does promotion encompass? Correct Answer Advertising Your Answer Advertising

Multiple Choice Multiple Answer Question What are the advantages of personal selling? Correct Answer To provide technical information to the buyers , To know the buyer's reaction instantaneously Your Answer To make public aware about the products , To know the buyer's reaction instantaneously

Multiple Choice Single Answer Question What is the avenue of entry into foreign markets? Correct Answer Contract manufacturing Your Answer Contract manufacturing

True/False Question In international marketing, cultural dimensions include customs, traditions Correct Answer True Your Answer True

True/False Question This question is based on the case study "Chow Flowers Co. Ltd.". The largest importer was the United States, absorbing over 40% of all exports. Correct Answer True

Your Answer True

True/False Question A research proposal describes a plan for conducting & controlling research project. Correct Answer True Your Answer True

Multiple Choice Single Answer Question Under what circumstance is unified advertising policy possible? Correct Answer Custom, culture and demand are same Your Answer Custom, culture and demand are same

Multiple Choice Single Answer Question Which of the following is not investment entry? Correct Answer Joint venture:11-89 Your Answer Joint venture:11-89

Multiple Choice Single Answer Question Which of the following is not included in foreign environment? Correct Answer Local dimension Your Answer Local dimension

Multiple Choice Multiple Answer Question How does the customer know about the product & is influenced to buy it? Correct Answer Advertising , Publicity , Sales promotion Your Answer Publicity , Advertising

True/False Question In ethnocentric orientation, local and foreign market are same Correct Answer True Your Answer True

Select The Blank Question In export pricing, ________ used for billing Correct Answer Currency of the purchaser's country Your Answer Currency of the purchaser's country

Match The Following Question Correct Answer Your Answer Trade fairs Knowing new technological trends Target audience General audience Industrial market Knowing new technological trends

Direct mailing Target audience Sales literature Price list

Personal selling Industrial market

Multiple Choice Single Answer Question When a manufacturer exports indirectly, what does he do? Correct Answer He transfers the responsibility for the selling job to some other organization Your Answer He sells goods to the customers through official distributors in foreign markets

Multiple Choice Single Answer Question What marketing technique is used to know international marketing need? Correct Answer Marketing information & research Your Answer Marketing information & research

Select The Blank Question The main elements of ________dimensions include per capita GDP Correct Answer Economic Your Answer Economic

Select The Blank Question This question is based on the case study "Oriental Silk Pvt. Ltd.". Oriental Silk Private Limited, is a ________ unit, was one of the leading Indian manufacturers & exporters of silk fabrics & made-ups Correct Answer 100% export oriented Your Answer 100% export oriented

Multiple Choice Multiple Answer Question What does "currency used for billing" stand for? Correct Answer Currency of the purchaser's currency , Leading international currency Your Answer Currency of the purchaser's currency , Leading international currency

Multiple Choice Multiple Answer Question Which of the following are among the top ten suppliers together accounting for over 60% of total imports? Correct Answer China , Germany Your Answer China , Germany

True/False Question As regards imports into India, Germany is among the top ten suppliers accounting for over 60% of total imports. Correct Answer True Your Answer True

Multiple Choice Multiple Answer Question What are the techniques used to collect information regarding market need? Correct Answer Marketing information , Research Your Answer Marketing information , Research

Multiple Choice Single Answer

Question This question is based on the case study 'AB Enterprises'. What was the initial problem faced by the importers? Correct Answer Defect in packaging material Your Answer Defect in packaging material

Select The Blank Question ________ is important aspect of international physical distribution. Correct Answer Warehousing Your Answer Warehousing

Select The Blank Question This question is based on the case study "Oriental Silk Pvt. Ltd.". Oriental preferred to conduct sales in the US market through ________ Correct Answer An agent Your Answer Distributor

Multiple Choice Single Answer Question What is not included in social environment? Correct Answer Growth rates Your Answer Growth rates

Multiple Choice Single Answer Question What does product-mix decision include? Correct Answer Packaging Your Answer Packaging

True/False Question In polycentric approach, each country is treated as separate entity Correct Answer True Your Answer True

Multiple Choice Single Answer Question What does political environment include? Correct Answer Legal dimension Your Answer Legal dimension

Select The Blank Question ________ banks also have good deal of information on commercial agents in various countries. Correct Answer International Merchant Your Answer International Merchant

Select The Blank Question This question is based on the case study "Oriental Silk Pvt. Ltd.". By 1983, the company's sales were of the order of ________ . Correct Answer Rs.600 million Your Answer Rs.600 million

Multiple Choice Single Answer Question In which year did India became the world's 13th largest exporter? Correct Answer 1950 Your Answer 1950

True/False Question Buyers of general equipments prefer to deal directly with the manufacturers. Correct Answer False Your Answer False

Multiple Choice Single Answer Question In product planning for export, length is related to Correct Answer Number of products Your Answer Number of products

Multiple Choice Single Answer Question What is the advantage of direct exporting? Correct Answer Greater control over distribution Your Answer Lesser start up cost

Multiple Choice Multiple Answer Question This question is based on the case study "Oriental Silk Pvt. Ltd.". Which products did help USA to become the largest importer? Correct Answer Silk fabrics , Made-ups Your Answer Silk fabrics , Made-ups

Multiple Choice Multiple Answer Question What are the roles of price in the overall export marketing strategies? Correct Answer Creating competitive market , Export enhancing , Affecting profit Your Answer Export enhancing , Affecting profit

Select The Blank Question ________ can affect the competitiveness of researcher's product against products made within the market. Correct Answer Tariffs Your Answer Tariffs

Multiple Choice Multiple Answer Question What is correct according to geocentric orientation? Correct Answer Companies view the entire world as a single market , Uniform inventory management & training Your Answer Companies view the entire world as a single market , Uniform inventory management & training

Match The Following Question Correct Answer Your Answer

Indirect exporting Business dimensions Legal dimensions

Home-based merchant Home-based merchant Channel network Copyright Channel network

Copyright Use of patent

Licensing arrangement Use of patent

Multiple Choice Multiple Answer Question What are the special schemes of ECGC? Correct Answer Packing credit guarantee , Post-shipment credit guarantee Your Answer Packing credit guarantee , Post-shipment credit guarantee

Multiple Choice Multiple Answer Question How does the product reach to the buyer? Correct Answer Distribution , Transportation Your Answer Distribution , Transportation

True/False Question Bargaining styles differ greatly across nations. Correct Answer False Your Answer True

Multiple Choice Single Answer Question What is important to take pricing decision? Correct Answer Competition Your Answer Competition

Multiple Choice Multiple Answer Question People enter export markets for a variety of reasons like :Correct Answer Recession in domestic market , Higher profitability , Utilization of export incentives Your Answer Recession in domestic market , Higher profitability , Utilization of export incentives

Multiple Choice Single Answer Question What does channel-mix decision include? Correct Answer Intermediaries Your Answer Intermediaries

Marketing Research

Total Set 2 Dangler POP POP Communication medium Opinion Polls Daily basis Corporate Image Study Advertising research

Rating the views regarding the product or a service Itemized rating scale Ranking the attributes as per the preferences Rank Order Scale Indication of two or more entities being different from each other Nominal Scale Placing different entities in relative position Ordinal Scale "What might this be ?" Inkblot test Aided Recall Depth Research Doesnt intend to tell Projective techniques Ease of construction Likert scale Automotive Research Association Of India Pune Bharat Leather Corpn. Ltd. Agra Cashew Corporation Of India Ltd. Cochin Cement Corporation Of India Ltd. New Delhi Set 1 Question Measurement of Attitudes is done through :Correct Answer Scaling techniques Question The variable ________indicates the Religion of the respondent. Correct Answer Sikh Question What is the source of information to know the technical details of norms for using construction chemicals? Correct Answer Indian Concrete Journal Question Stimulated Test Marketing can be used in :Correct Answer Product Concept testing , Pilot study before National launch , Packaging Appropriateness Question What is the publication Report? Correct Answer A Report with style, content according to the magazine and journals. Question In regression analysis, dependent variables must be measured on nominal scale. Correct Answer False Question ________ is the final step of data acquisition plan. Correct Answer Data Collection Question Which are the New Delhi based Research Institutions? Correct Answer NRDC , CSIR , Cement Research Institute of India Question Brand image building is not important in case of industrial product for quality. Correct Answer False Question In MDS the impact of pricing can be studied for the comparison of ________. Correct Answer Spatial maps Question What are the disadvantages of Secondary Data? Correct Answer Inaccuracy , Incompleteness , Unit of Measurement Question In Conjoint analysis ranking of total utility is done from highest to lowest. Correct Answer True

Question The technique in which respondents are provided with incomplete sentences which they can complete as they choose to do so, is known as Construction technique. Correct Answer False Question Following are the characteristics of Factor analysis :Correct Answer Uses an advance forms of co-relation analysis to the responses , Variables that are interrelated and similar are reduced to smaller numbers of uncorrelated factors. , The model is primarily based on liner relationship through which factor loading is derived. Question This Question is based on the case study of "THE BOOKSHOP". What facilitated the idea of starting a copy service ? Correct Answer Availability of the shop next door on lease Question Retail Store Audit(RSA) divides India into 4 zones and 22 states. Correct Answer True Question Spontaneous response from respondent is possible in :Correct Answer Free response Questions , Probing Questions , Unstructured Questions Question In online surveys,________ works like focus groups. Correct Answer Chat sessions Question The methods to decide the number of clusters are :Correct Answer The distance at which clusters are combined can be used as a criteria. , Relative size of cluster should be meaningful. , Theoretical or practical consideration may suggest same number. Question The significance of Market Research is increasing due to shift from ________ competition. Correct Answer Price to non price Question Market & Sales Analysis helps management in :Correct Answer Developing company's sales plan (short and long term) , Setting standards of sales performance , Estimating total sales force needed in future Question The ________ uses a cartoon format in which one of the characters is represented as saying something. Correct Answer Roseinweig test Question Market Research is done to Correct Answer Explore the Opportunities Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Question Point of Purchase(POP) is researched through :Correct Answer Forced Exposure Test Question The accuracy and reliability of sampling data is affected by two different types of errors :Correct Answer Sampling errors and Non-sampling errors Question Complete________ of respondent and secrecy of data should be maintained. Correct Answer confidentiality Question Causal Research Design is also known as :Correct Answer Experimental Research Design

Question The client or organization should answer the queries of cost v/s benefits of research. Correct Answer True

Question While formulating the research purpose the following points should be taken into consideration :Correct Answer What are the problems or opportunities? , What are the decision alternatives? , Who are the users of the research? Question Dichotomous form of Questions can be observed in :Correct Answer Branching Questions , Qualifying Questions , Opening Questions Question Kurtosis is measure of ________ or flatness of curve defined by the frequency distribution. Correct Answer Relative peakedness Question Which of the following are the types of Sales and Market Research? Correct Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories Question Checklists are useful for :Correct Answer Factual data Question Technical jargon should be used when unavoidable. Correct Answer True Question Getting the response for television viewership from a group of respondents over the period of six months is an example of consumer panel survey. Correct Answer True Question Which of the following methods is not used for descriptive research? Correct Answer Experiments Question In MDS, two-way modes, products can be compared on objective and perceived attributes. Correct Answer True Question Taking the responses on which political party will win the upcoming election is known as ________. Correct Answer Opinion Poll Question Research carried out based on the existing data is ________ Correct Answer Secondary research Question Munshi forecasts are based on :Correct Answer His vast experience Question A multivariate technique which attempts to ascertain the relation between a given variable & a no of other variables is known as :Correct Answer Regression analysis Question Characteristics of Open ended Questions include :Correct Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained Question Which scale uses numbers as labels only? Correct Answer Nominal Scale

Question In cluster analysis linkage is based on ________distance or neighbour rule Correct Answer Minimum Set 2 Question When target respondents are intercepted and shopping areas, it is called Mall Intercept. Correct Answer True Question In resources for marketing research skilled staff plays an important role in :Correct Answer Maintaining data , Dealing with different situation and problems , Timely completion of research Question Pretesting gives an advanced view of :Correct Answer Interview limitations , Data gathering task , Outcome with reference to objective Question Attitudes are measured through scaling and projective techniques. Correct Answer True Question In two mode, two way data of MDS, the products can be compared on the basis of ________ . Correct Answer Objective and perceived attributes Question Sales forecast helps to decide the :Correct Answer Purchase of inventory Question The respondent is shown clippings of advertisements in which Brand names are deleted. He is then asked to identify the Brand and the media where it appeared. This is known as :Correct Answer Recognition Test Question Clarity in report writing should be there to avoid vagueness and misinterpretation. Correct Answer True Question The retail store audits and prescription audits carried out by ORG are like ________ at all chemists . Correct Answer FMCG PRODUCTS Question What is coding? Correct Answer Assigning a code number to each possible response to the question Question This question is based on the case study of "RESEARCH ON CONSUMER PRODUCTS". The company did not have any major threat from competition in the Indian market. Correct Answer False Question Identify the Close ended question type :Correct Answer Scales Question The efficiency of OTC products is checked by ________ ONLY Correct Answer Manufacturers Question Motivation research is easy to handle as it deals with qualitative variables in human beings who are dynamic. Correct Answer False Question Information pertaining to the population is which type of data? Correct Answer Demographic Data

Question A town can be classified on the basis of population as Correct Answer Class I , ClassIII , Metro Question The assumption that the respondents externalization is the process of his internalization is observed in ________. Correct Answer Thematic Apperception Test Question The response format is determined in the Correct Answer 4th step Question Market Research & Marketing Research can be used interchangeably. Correct Answer False Question Retail Store Audit uses :Correct Answer Random multistratified sampling Question A good Research Design should ensure that the data is gathered :Correct Answer Accurately , Timely , Economically Question In Report writing, letter of transmission indicates :Correct Answer To whom the report is submitted, reason for research and official authorization Question In Snowball sampling, initial sample sizes selected using probability methods but additional units are obtained through information supplied by initial units called________. Correct Answer Refferals Question Scale intervals can be used for the following Correct Answer Age , Land holdings , Income Question Handling large amounts of data is possible through :Correct Answer Data warehousing Question Diagrammatic Rating scale is best used for :Correct Answer Rural Respondents , Children , Illiterate Respondents Question Diagnostic methods of sales forecasting are :Correct Answer Munshi Forecasts , Last Horse method , Delphi method Question Descriptors describing the selection criteria of the individuals needed for the study are known as: Correct Answer Respondent Descriptors Question Likert Scale allows the respondents to either agree or disagree with the statement. Correct Answer True Question ________ are the internalized factors that cause people to behave the way they do. Correct Answer Motives Question In ________ forecast, he collects all information in his mind and based on his vast experience he makes forecast. Correct Answer Munshi Question Through cluster analysis objects/cases are classified into relatively________ group called cluster. Correct Answer Homogeneous

Question The researcher must work according to the client's biases, prejudices and prejudgment. Correct Answer False Question Pretesting is one of the stages of Questionnaire design. Correct Answer True Question This question is based on the case study of "REVIVAL OF THREE STAR HOTEL". The management was considering attracting business executives, before that, it ________. Correct Answer Wanted to study the data of guests already available with the hotel Question The arrangement of data items in a numerical sequence either ascending or descending order is :Correct Answer An array Question In hierarchical method of cluster analysis is again divided into :Correct Answer Linkage , Variance , Centrioid method Question Vendor evaluation has to be done to select best vendor for :Correct Answer Price , Reliability , Credit Question Report should be terse and concise. Correct Answer False Question In sales analysis research a sales representative's work load depend on :Correct Answer Number of clients, Distributors or dealers Question Semantic Differential Scale can be used for :Correct Answer Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel Taj , Rating the success of a new software Question Measuring what it is supposed to measure refers to ________. Correct Answer Validity Question Which institutions should be contacted for research on Paint Chemicals? Correct Answer National Chemical Laboratory, Pune , Industrial Research & Development Center , Building Research Institute Question In simple regression Yc = a +byz where :Correct Answer Yc = sales forecast for given value of x , a= expected values of sales at x = 0 , byz =average change in sales per unit changes in advertising expenditure Question In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular. Correct Answer False Unsolved/Skipped Questions Implanting rumors in the market is a form of corporate espionage. True False The producers in the sellers' market are also forced to take decisions based on the market information because The resources are scarce There is cut throught competition Due to the government regulations

To cut the costs Factors affecting consumer decision process include :Economic factors Intrinsic factors External factors Communication medium Market Research is an inexact science. True False What is the responsibility of client in problem determination? Monitor competitive and market environment Giving proper information to respondent Adapting Strategy for analysis Transferring data In absence of proper Planning/ Analysis /Problem Definition/ Information the market research becomes a data collection exercise. LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple Answer Question Which publications can be refered for the research on Cotton & Textile Industry? Correct Answer Indian Cotton Mills Federation Journal , Texprocil Bulletin , Indian Textile Bulletin Your Answer Indian Textile Bulletin , Indian Cotton Mills Federation Journal Multiple Choice Multiple Answer Question Diagrammatic Rating scale is best used for :Correct Answer Rural Respondents , Children , Illiterate Respondents Your Answer Rural Respondents , Children , Illiterate Respondents True/False Question In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular. Correct Answer False Your Answer True True/False Question In data interpretation, cross tabulation is the distribution of one variables. Correct Answer False Your Answer False True/False Question Descriptive research is a type of conclusive research. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question In resources for marketing research skilled staff plays an important role in :Correct Answer Maintaining data , Dealing with different situation and problems , Timely completion of research Your Answer Maintaining data , Dealing with different situation and problems , Timely completion of research

Multiple Choice Multiple Answer Question The objectives of marketing research are Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors True/False Question Quota controls are used for National Panel Studies. Correct Answer True Your Answer True Multiple Choice Single Answer Question What is ment by the value of Research Information? Correct Answer Cost Benefit Analysis of the data Your Answer How valuable the data is for the client Multiple Choice Single Answer Question A multivariate technique which attempts to ascertain the relation between a given variable & a no of other variables is known as :Correct Answer Regression analysis Your Answer Regression analysis Select The Blank Question The efficiency of OTC products is checked by ________ ONLY Correct Answer Manufacturers Your Answer Manufacturers Multiple Choice Single Answer Question Handling large amounts of data is possible through :Correct Answer Data warehousing Your Answer Data warehousing True/False Question Balance Sheet is an internal unpublished data. Correct Answer False Your Answer False Multiple Choice Single Answer Question Point of Purchase(POP) is researched through :Correct Answer Forced Exposure Test Your Answer Forced Exposure Test Select The Blank Question ________ is the determinant of how people act. Correct Answer Knowledge Your Answer Information True/False Question In Conjoint analysis ranking of total utility is done from highest to lowest. Correct Answer True Your Answer True Select The Blank Question In online surveys,________ works like focus groups. Correct Answer Chat sessions

Your Answer Chat sessions Multiple Choice Single Answer Question A process of recognizing and noting people is known as :Correct Answer Direct Observation Method Your Answer Direct Observation Method Select The Blank Question Pie chart is a round chart divided into sections denoting ________ associated with each value. Correct Answer percentage Your Answer percentage Select The Blank Question In cluster analysis linkage is based on ________distance or neighbour rule Correct Answer Minimum Your Answer Minimum Select The Blank Question The significance of Market Research is increasing due to shift from ________ competition. Correct Answer Price to non price Your Answer Price to non price Multiple Choice Multiple Answer Question Vendor evaluation has to be done to select best vendor for :Correct Answer Price , Reliability , Credit Your Answer Price , Reliability , Credit True/False Question Market Research & Marketing Research can be used interchangeably. Correct Answer False Your Answer False Match The Following Question Correct Answer Your Answer Dangler POP POP POP Communication medium Communication medium Opinion Polls Daily basis Daily basis Corporate Image Study Advertising research Advertising research

Multiple Choice Single Answer Question Verbalization of Attitude is known as :Correct Answer Opinion Your Answer Opinion True/False Question Factor loading is the correlation between a factor and a variable in a factor analysis. Correct Answer True Your Answer True Multiple Choice Multiple Answer

Question Adhoc methods for determining Sample size are :Correct Answer Rules of thumb , Budget constraint , Comparable studies Your Answer Rules of thumb , Budget constraint , Comparable studies Multiple Choice Multiple Answer Question Which of the following are the types of Sales and Market Research? Correct Answer Market Characteristics Study , Establishment of Quota and Territories , Market Share Analysis Study Your Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories Multiple Choice Multiple Answer Question Characteristics of Open ended Questions include :Correct Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained Your Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained True/False Question Data published by the audit bureau of circulation is an external published data. Correct Answer True Your Answer True Multiple Choice Single Answer Question What is the publication Report? Correct Answer A Report with style, content according to the magazine and journals. Your Answer A Report with style, content according to the magazine and journals. Multiple Choice Multiple Answer Question An ideal Questionnaire :Correct Answer Is short and concise , Has specific questions , Has uncluttered layout Your Answer Is short and concise , Has specific questions , Has uncluttered layout Select The Blank Question ________represents a close ended question. Correct Answer Scales Your Answer Scales Multiple Choice Single Answer Question "Structured"/ "Unstructured" Questionnaire is a classification based on the :Correct Answer Degree of formality Your Answer Degree of formality Multiple Choice Multiple Answer Question A Questionnaire :Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data Match The Following Question Correct Answer Your Answer Bharat Leather Corpn. Ltd. Agra Agra Cashew Corporation Of India Ltd. Cochin Cochin

Cement Corporation Of India Ltd. New Delhi New Delhi Automotive Research Association Of India Pune Pune

Select The Blank Question ________must cover all possible contingencies. Correct Answer Branching questions Your Answer Checklist Multiple Choice Single Answer Question In Market Research, Research Director must oversees :Correct Answer Execution of research at each stage Your Answer Budget of Research Select The Blank Question In mail survey, the questionnaire is ________. Correct Answer Self administered Your Answer Self administered Multiple Choice Multiple Answer Question For logical concrete and helpful interpretation which things are the most important? Correct Answer Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first Your Answer Interpretation should be honest and undistorted , Objective and fundamental principal should always be dealt first , Averages are merely tendency and generalization Multiple Choice Multiple Answer Question In data analysis, the analysis methods are :Correct Answer Examine difference , Analyze experimental data , Investigate association Your Answer Examine difference , Analyze experimental data , Investigate association Select The Blank Question In Marketing Research, written contract should contain feedback on ________. Correct Answer Findings and implementation Your Answer Research Methodology Multiple Choice Single Answer Question Market Research is done to Correct Answer Explore the Opportunities Your Answer Explore the Opportunities True/False Question Simple tabulation is the relationship between two or more variables. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question The responses for the 'education' of a respondent can include Correct Answer Not disclosed , Illiterate , Literate without formal schooling Your Answer Illiterate , Literate without formal schooling True/False Question Motivation research is easy to handle as it deals with qualitative variables in human beings who are dynamic.

Correct Answer False Your Answer False