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Page No: 01
DECLARATION
I, Mohit Dhiman student of P.G.D.M B.S.D Greater Noida by declare that I have completed Summer Training Report on the topic Awareness & Implementation of ERP DBMS in Public Schools, Professional Colleges & Hospitals as part of the course requirement. For the Completion of this project Ill take the Guidance of following peoples:(Verify Signatory) 1. Mr. Puneet Kumar (Prof. of Account) B S D Greater Noida (.) 2. Mr. Ritesh Pant (Branch Manger) THE PINNACLE GROUP INC., ROORKEE (.) I further declare that the information presented in this project is true and original to the best of my knowledge.
Date: 30- July -2011 Place: Roorkee Name: Mohit Dhiman Roll. No: 00101276 Program: - P. G.D.M ( Iv Trimester)
Page No: 02
CERTIFICATION
This is to certify that MOHIT DHIMAN has undertaken a Summer Training project on Awareness & Implementation of ERP DBMS in Public Schools, Professional Colleges & Hospitals at Roorkee, Haridwar & Saharanpur. Under my guidance. This work is original and has been done based on the inputs by the functional departments.
Date:
Page No: 03
Page No: 04
ACKNOWLEDGEMENT
ERP DBMS in Public Schools, Professional Colleges & Hospitals has been conducted by me during fourth trimester of my PGDM
diploma. I have completed this report, based on the secondary and primary data collected from various sources, under the guidance of (Mr. Punnet Kumar) prof. of account faculty, BSD Greater Noida .
I owe enormous intellectual debt towards my faculty guide Mr. Puneet Kumar who has increased my knowledge in the field of marketing and helped me learn about the process and given me valuable insight in the field of event marketing. I would also like to thank all the respondents without whose co-operation my study would not have been possible. Last but not the least I feel indebted to all those persons who had helped directly or indirectly in successful completion of the study.
Page No: 05
PREFACE
It is well evident that work experience is vital for every professional course. In the same way practical training in an organization is must for a management student. Without the practical exposure one cannot consider himself or herself as a qualified candidate. During the project period student can learn through his own experience, the real situation of the market and corporate world and can put his theoretical knowledge into practice. Therefore, to fulfill this requirement I completed my summer training in The Pinnacle Group Inc. Roorkee. After entering the organization I found all the classroom study as a useless thing but as I got familiar with the work I felt the need of my previous classroom study and I began to apply it in practical situation. I sincerely believe that there is no better place to learn this practical side of management than the industry itself.
06
TABLE OF CONTENTS
Sr. No.
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Name of topic
Introduction Scope of study Objective of study Research methodology Company Profile Advantage of IT Services Details. Marketing visibility Data analysis and interpretation Limitation and study Recommendation Conclusion Bibliography Questionnaire copy
Page No.
07
INTRODUCTION
Company Profile :
The Pinnacle Group Inc. is rapidly growing IT Solutions Company specializing in providing School Management System and Digital Language Lab Software to schools and various kinds of educational and training institutions. With a track record of 500 plus successful installations in some of the most leading schools in India, The Pinnacle Group Inc. TM is now poised to reach new heights of success in its chosen field of expertise. With years of core development knowledge and domain expertise behind us, we are now also well placed to tap international markets especially in the Asia Pacific, Middle East, US and Europe. In India, The Pinnacle Group Inc. TM has emerged as a leader in the School market for Campus management solutions& Hospital Management services by providing superior quality software solutions backed by the highest standards of customer satisfaction. School Automation and Management Software: The Pinnacle Group Inc. has established itself as the widely accepted School administrative software in India now. This userfriendly software solves the most complex task in School administration. Many reputes school in India are happy that they are started using School Suite to meet their entire administrative and academic requirement.
08
Company Mission Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. To refresh the world... To inspire moments of optimism and happiness... To create value and make a difference. Company Vision Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of The Best IT , Remote Infra Management solutions Provider. Partners: Nurture a winning network of customers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to our Partners / Resellers while being mindful of our overall responsibilities. Productivity: Be a highly effective, lean and fast-moving organization.
09
Contact:
1. Head Office :E-614, Amrapali Circle, Vaishali Nagar, Jaipur-302023 (Rajasthan) Phone: 0091-141-4113929 Mobile: 0091-8875578666 E-Mail ID :- info@thepinnaclegroup.in 2, Branch Office :53, Civil Lines, Roorkee , Distt- Haridwar (U.K) Phone:0091-9058809706 E-Mail ID :- pinnaclegroup2010@gmail.com 3. WEB ADDRESS :www.Hostnetindia.com www.Thepinnaclegroup.in
10
Software Development o Desktop Applications o ERP solutions o Management Apps o Cloud Applications Web Development o Web Designing o Website Maintenance o Data Driven Website development o Web Portal development o E-commerce Development Open-Source customizations
o o o o o o o
PHP Development ROR Development Joomla Customization Wordpress Customization Zen-Cart Implementation Magento Web development Jquery Web Designing
SMS Services o Bulk SMS o Short Codes o Long Codes o Two-way SMS o API Integration Game Development
o o o o o
Flash Game Development Strategy Game development on ASP.Net I-OS Games Blackberry OS Games Windows phone 7 Games
Framework Development o Facebook Application Development o Open Social Development o Android Platform Development o I-OS Application Development o Blackberry OS Application Development
Graphic & Multimedia Design o Flash Intro Design o Logo Design o Corporate Branding o Business Presentations/ Interactive Demonstrations o E-Brochures/ E-Catalogs o Illustration Works Internet Marketing
o o o o o o o o o o
SEO Content Writing Services Google Adsense Management E-mail Marketing Domain Registration Domain Renewal Domain Transfer Domain Parking Bulk Domain Registration Bulk Domain Transfer
Domain Services
Web Hosting o Linux Hosting o Windows Hosting o Java Hosting o Blog Hosting Business IT solutions o Web Based IT solution o VPS/ Dedicated Servers o IVR Solutions o SMS Solutions o Networking Educational Services
o o o o o o
Short-Term Courses Educational Hosting Project Support Internship program Educational Material Discussion Forum
On-Line Education
o o o o o o o
On line exam Alerts On-Line Career Counseling On Line Test Series On line Assignment Online Guidance Online Technical Support As per Your Need
12
13
There is lot of scope for the further study in the project. Further study can be done in theFollowing ways: We can make a study on Increasing usages of IT now a days.
The same study can be conducted in other areas under merits of IT Solution, here is chance to know whether The Pinnacle Group Inc. Roorkee is doing the right thing regarding the ERP solution, Service quality, proper services in working pattern.
14
Hospitals.
To study marketing strategies adopted by The Pinnacle
Group Inc.
To represent a SWOT analysis of the The Pinnacle
Group Inc.
To study the level of customer satisfaction of ERP in
Roorkee. To study the market potential. To study customer purchase decision behaviour.
To know Customers perception towards ERP.
To make SWOT analyses of ERP Solution. To identify the best season for launching of new variants.
To give proper suggestions or recommendation the
company so that can overcome from their weakness and increase their sales. Problem identification and find its recommendation.
15
2. PRODUCT PROFILE
2.1 PRODUCT RANGE :There are lots of product launched by The Pinnacle Group Inc., Roorkee in the field of I.T Solutions. 1. APNA SCHOOL :2. HMS Software :School ERP Product. Software for the Hospital Management System.
16 2.2. PRODUCT DETAILS :1. APNA SCHOOL THE SCHOOL ERP SOLUTION.
2.3 Importance Of I.T. - ERP Q.1) Why is Information Technology Important in Business? There are many businesses which are in need of the software packages for satisfying their operational as well as functional needs. For fulfilling this requirement, these companies sign deals with the software manufacturing companies.
Information technology is useful in ensuring the smooth functioning of all the departments in a company such as the human resource department, finance department, manufacturing department and also in security related purposes. With the help of information technology, the companies in the automobile manufacturing sector are able to get rid of any sort of errors or mistakes in the proper functioning of the tools used for designing and manufacturing purposes. Due to the development of the information technology sector, the companies are being able to keep themselves aware of the changes in the global markets.
functions in a proper and efficient manner. Operating systems, ERPs, special purpose applications, and web browsers are some examples of different softwares. There are some softwares which are exclusively built to contribute to the proper collaborative working of all sections of the businesses, which are known as Enterprise Resource Planning (ERP). These are complex applications which enable people to efficiently manage all functions and operations of all processes in the businesses.
Businesses
with
Information
Small scale businesses need to buy software packages that would cater to their specific management, operational, and functional needs. For this purpose, they need to approach firms and IT manufacturers who deal in such software applications. Other IT services include Internet marketing and email marketing, web hosting and promotions, and maintaining client networks. Larger businesses on the other hand have their own operational and functional employees who develop software applications and work on several IT needs of the businesses. They usually purchase ERP softwares to coordinate different processes and functions into a single application, which is actually more convenient. Manufacturing businesses may make use of servers and databases to store their vast data regarding inventory, B2B, B2C, FMCG (in the retail business sector), etc. Automobile manufacturers use computers to guide manufacturing and designing tools to function in a precise manner, ruling out the possibilities of any human error. Businesses all around the globe have to take the aid of information technology in some way or the other to keep themselves in sync with the market and the world. There are
several departments in business organizations such as HR and recruitment, finance and payroll, administration, and security. All these departments utilize IT to carry out their respective operations in a productive manner and efficient manner. The information technology role in business sector certainly is of a great importance, which enables businesses to effectively and successfully plan, manage, execute strategies which lead to profit. Moreover, the impact of information technology on business is on the rise, as several advancements are focused on to be implemented in various business processes.
3 RESEARCH METHODOLOGY
3.1 OBJECTIVE OF RESEARCH :Assessment of ERP Awareness in Corporate & Education Sector. Size of Market Availability, Awareness, Acceptability of ERP DBMS. Share of ERP Share of ERP Solutions. Customers Expectations :Required Changes, Advantages of ERP DBMS.
Competitors Size, Share, New product launching. 3.2 RESEARCH DESIGN :3.2.1 SAMPLE DESIGN: Of the total sample design Principal & Doctors survey was formulated on basis of Selective sampling and the Distributors survey was based on customize ERP DBMS sampling A total 15 School Surveyed. A total 05 Retailers Surveyed. 3.2.2 SEGMENTATION: The total research area covered were segmented into two Sub-segment, i. REGION WISE. ii. Type of Organization. a). REGION WISE :By region wise the survey was carried out as per the requirement of ERP DBMS. We will survey at Roorkee, Haridwar & Saharnpur.
b). Type of Organization:By region wise the survey was carried out as per the requirement of ERP DBMS. We will survey at two type of organization i.e. School & College. 3.3). SOURCES OF DATA :Data were collected from two sources b.1) PRIMARY SOURCES
Which include Questionnaire, Direct interview and data collected on personal Observation. These are the data, which are collected on self-basis. B.2) SECONDARY DATA Which Include Journals, Magazine, News Paper And Net. These are the data, which are collected from the secondary sources, which are made available by other organization or company through their annual reports or journals or news magazine.
3.4 TOOLS OF ANAYSIS :The Major tools of analysis were Questionnaire Direct Interview/ Observation Method. The questionnaire was formulated for three categories 2 they are
Principals of School
3.4.1 QUESTIONNAIRE
Doctors of Hospitals.
All the three questionnaire are attached with annexure
3.4.2 OBSERVATION METHOD During the research work, I opted both the questionnaire and observation method. In observation cum interview method I have visited to different School & Hospitals around Roorkee, Saharnpur. Who deals with School and Hospital and during Interview session, I interacted with them and put various relevant questions related to ERP DBMS Retailing and tried to obtain data related to Use of ERP in Roorkee & Saharnpur area. And analyzed and compiled the provided data through Graphical representation.
Result
PROCESS CONTINIOUE PROCESS CONTINIOUE PROCESS CONTINIOUE PROCESS CONTINIOUE PROCESS CONTINIOUE PROCESS CONTINIOUE PROCESS CONTINIOUE PROCESS CONTINIOUE PROCESS CONTINIOUE PROCESS CONTINIOUE PROCESS CONTINIOUE PROCESS CONTINIOUE PROCESS CONTINIOUE PROCESS CONTINIOUE NOT REQUIRED PROCESS CONTINIOUE PROCESS CONTINIOUE
2 3 4 5 6
SCHOLAR A.CR Sec. SCHOOL 8 NIOS ROORKEE PUBLIC Sr.Sec. SCHOOL 9 S.D. INTER COLLEGE 10 St.JHON INTER COLLEGE
ERP ERP ERP ERP ERP ERP ERP ERP & WEBSITE ERP
11 BHARTIYA BAL 12 13 14 15
VIDHAYLAY GYAN DEEP PRASHEKSHA KANDER CHANDHI GARH PUBLIC SCHOOL SWAN PUBLIC SCHOOL SHEED RAJA
16 17
Mr.SADAB C/N:-7669137010 Mr.GAURAV C/N:-9837187855 Mrs. SARASVATI CHOUDHRY VIJAYSARASVATI C/N:-01332-231472 MANDIR PAL NURSHING Dr.RAJENDER PAL HOME 01332-275450 SWASTIK Dr.NEELAM GARG HOSPITAL C/N:-9997244489
HMS HMS
18 SATH BAJORIYA
DAS HOSPITAL SCHOOL
19 SAINI NURSING
20 REHAMAT-
ALAMCHERETABLEHOSPITAL
Dr.RAJEEV GUPTA C/N:-9411874217 Mr.SADHU RAM SAINI C/N:-9719141526 Mr.PAWAN KUMAR C/N:9927017607,992755615 6 Mrs.SHABANA FIRDAUS C/N:-O1332-231332
HMS HMS
NOT REQUIRED
ERP - DBMS
97%
YES NO
3%
OPTION
YES NO
NO. OF RESPONDENTS
14 6
PERCENTAGE
97 3
ANALYSIS: The analysis shows that almost 97% of consumer surveyed take interest to use ERP. Which shows ERP are well preferred in School & Hospitals.
Schools Hospitals
PERCENTAGE
School Hospital
25 40
ANALYSIS: The rates of using of ERP are less frequent i.e. occasionally
so companies should try to make lots of ERP a daily habit of consumer as foreign companies do.
ANALYSIS: GOOD ERP is most popular in almost all segments of Consumer surveyed and predefined ERP next preferred after it.
NO.OF RESPONDENTS 34 36 80
PERCENTAGE 23 24 53
Consumer Awareness
NO 12%
YES 88%
OPTION YES NO
NO. OF RESPONDENTS 17 3
PERCENTAGE 88 12
ANALYSIS: People are well aware of ERP Solutions. As about 88 % of customer surveyed are like to use Customize ERP. Which means that ERP is quite popular Brand in India.
80 70 60 50 40 30 20 10 0 Very Good 44
78
Satisfactory
Poor
NO. OF RESPONDENTS 44 78 10
PERCENTAGE 33 59 8
ANALYSIS: The Graph shows that image of ERP Solution are quite Satisfactory in the eye of Consumers Surveyed. The company Should require improving its Brand Image in ERP DBMS By increasing satisfaction level of consumption.
42%
11%
12% 35%
NO. OF RESPONDENTS 45 55 14 18
PERCENTAGE 35 42 11 12
ANALYSIS: This shows that Price is not the reason which appeals Consumers to Buy ERP but its Good Working and Brand name attracts Consumers, whereas Advertisements and Reasonable can be the secondary factor to buy ERP.
OPTION YES NO
NO. OF RESPONDENTS 18 02
PERCENTAGE 79 21
80%
YES NO 20%
OPTION YES NO
NO. OF RESPONDENTS 18 20
PERCENTAGE 80 20
18%
29%
53%
NO. OF RESPONDENTS 35 64 21
PERCENTAGE 29 53 18
ANALYSIS: In this analysis more than 50 % of Consumers have demanded for change in WORK PROFILE IN ERP there fore the company should try to improve the work profile of ERP
The term, marketing, is conventionally associated with promotion and selling of products or services to consumers, where the promotion is done using mass media like newspapers, magazines, T.V. or billboards. But is this all? No. The concept of marketing can be enlarged to include in its purview the whole gamut of communication process geared towards persuading others. Marketing, broadly defined, is getting your ideas across to the people and influencing them to act accordingly, thereby, achieving what you want. It is not that marketing is done only by the corporate at the marketplace; even you and I indulge in marketing in day-to-day life. Say, you want to win that crucial student body election or you want to motivate your reluctant friends to come along with you to Goa. What will you do? You will market yourself or your ideas convincingly and succinctly, so that you/your ideas stand out among the crowd. This means your selling pitch should be unique, so that the others sit up and take notice. It should easily be discernible from the others; in other words, it should stand out in multitude. Brand Definition Brand, An identifying symbol, words, or mark that distinguishes a product or company from its competitors. Usually brands are registered (trademarked) with a regulatory authority and so cannot be used freely by other parties. For many products and companies, branding is an essential part of marketing Branding allows a company to differentiate themselves from the competition and, in the process, to bond with their customers to create loyalty. So a position is created in the marketplace that is much more difficult for the competition to poach. A satisfied customer may leave. But a loyal one is much less likely to. How To Make Your Brand Expressive. Segmentation - demographics, behaviors, needs & values, situational segmentation Choose your trademark architecture
Develop your brand trademark Advertising Promotions Public relations Define pricing policy Design packaging Ensure the legal protection of Develop a plan for formal Direct marketing/mail/catalogs Events/exhibitions/fairs Literature/brochures/data Develop store design/layout
trademarks communications
sheets/price pages
Use of color (Green for Dettol, Blue for Cadbury, Red for Nestle) Sounds (like Airtel tune,)
4.3 SEGMENTATION
The foundation of a successful branding strategy is compelling segmentation, answering the following questions: With whom are we have to build long-term relationships and on what basis? What will make these customers special to us, and what will make us special to them? Above all, how will we recognize them when we see them? You can use at least four levels of segmentation: Demographic segmentation. Behavioral segmentation. Needs and values segmentation. Situational segmentation. In more detail 1. Demographic segmentation This is the standard segmentation of the "broken down by age and sex" variety. Additional demographic segmentations would include socio-economic class, life stage, geographical region, number of people in a household, income and, in business-to-business markets, industry classification, number of employees and turnover. Demographic segmentations tell about how to recognize people but are much less helpful in identifying motivations. For instance, people in a certain income bracket do not all behave the same way, nor do those of the same sex or those living in the same part of the country.
2. Behavioral segmentation Examples of behavioral segmentations would be Internet shoppers, frequent flyers, night workers, and buyers of competitive products/services or special offer seekers. They often tell you how and where to find people, but not what to say to them when you do (except perhaps in the case of special offer seekers).
3. Needs and values segmentation Needs and values segmentations answer why customers behave as they do, and therefore indicate how we should position our brand. There are many highly sophisticated market research techniques, often based on psychological theories, aimed at uncovering customers' hidden needs and values. These needs and values will usually work at several levels, from what customers volunteer as being their motivations through to deep psychological needs, which they would be most uncomfortable discussing. 4. Situational segmentation It has been argued that the same people behave more differently in different situations than do different people in the same situations. Situational segmentations recognize, for instance, that when people have plenty of time to browse the shelves they will behave differently than when they are in a hurry. Indeed, they may be happy to buy products when they are in a hurry that they would not dream of buying at any other time. Next steps Having identified the segmentations in your market at several levels, there is a need to ensure three things:
That the segment is large enough and profitable enough to be worth your while. If not, you may have to combine segments That the segment is recognizable. If you cannot find them by way of demographics, a communication channel, or a short screening exercise, can they find you? That your chosen segment(s) will choose to do business with you
PRODUCT
PRICE
PLACE
1. Channels 2. Coverage 3. Locations 4. Inventory
PROMOTION
1. 2. Sales Force 3. Public Relations 4. Direct Marketing
1. Variety 1. List Price Advertisements 2. Quality 2. Discounts 3. Design 3. Allowances 4. Brand Name 4. Credit Norms
TARGET MARKET
Figure 3.
PRODUCT Product is the offering that is made to customer, which satisfy their wants. This is the most important tool that company uses to attract consumer. As for Amul butter is their most profit-earning product as Dairy Milk for Cadbury. PRICE Price is the critical marketing tool. Price is namely the amount of Money that customers have to pay for the product. It is only mix that produces revenue for the company.
The two-price points under which Amul Chocolates are available are Rs 10, and Rs 5. PLACE A place is key marketing mix tool, stands for the various activities the company undertakes to make the product accessible and available to the Target Customers. PROMOTION Promotion is an important tool, which stands for the various marketing activities that the company undertakes to promote its product to the target market. As Amul now provide schemes to Retailers of 1 unit Free with 20 units of Amul Chocolates.
4.5 PROMOTIONAL MIX Promotion consists of those activities that are design to bring companies goods or services to the target customers.
The promotional activities are concerned with: Informing the people about products distinct wantssatisfying characteristics and its availability. Reminding people periodically about the product and its roles. Persuading the people, prospective buyers that make people do what they might not otherwise do what they do not really want to do. Promotional Tools
4.6 ADVERTISING:
On one hand advertisement can be use to build up a long term relationship for a product (utterly buttery delicious), Advertisement is an effective way to reach numerous geographically dispersed buyers at a low cost per exposure. Certain forms of advertising such as TV advertising, can require a large budget, while other forms, such as newspaper advertising can be done on small budget. 1. SALE PROMO: Companies use sales promo tools to create a stronger and quicker response. Sales promotion can be used to dramatize the product offer and to boost sagging sales. Sales promotion effects are usually short run, however, and not in building long run Brand preference. 2. DIRECT MARKETING:
The message is normally addressed to a specific Person and does not reach other. It can be customized to appeal to the addressed individual. It can be prepared very quickly for delivery to an individual.
Public relation can reach many prospects who might avid sales people advertising, a potential for dramatizing the company product. A well thought public relation program coordinated with promotion mix elements could be extremely effective.
Key Action Points Define the measurable objectives for advertising campaign Develop a comprehensive briefing document for the advertising agency, including: What is our brand horizon (where do we want it to be in the medium/long term)? What are the measurable objectives for the advertising campaign? How will we measure the results? How is our brand defined? What is our target audience? What are the other communications activities are to be conducted? What is the competition doing? Treat media buying as a separate issue, and consider hiring a specialist media agency Having appointed the advertising agency of choice, work on building a long-term relationship Objectives of advertising Advertising has different roles at different times: Introducing the brand to potential customers Building the brand into the potential customer's landscape Tempting potential customers to give the brand a test Encouraging existing customers to buy the brand again/more often Strengthening relationships between customers & the brand It can therefore have many objectives: Awareness & recognition of the brand Familiarity with the brand Favorability towards the brand
Belief in brand values Emotional bonding to the brand Propensity to purchase the brand Propensity to pay a premium price for the brand Developing the brand as a talking point
Some agencies offer eye-tracking research that tells the advertiser which part of a printed advertisement held the consumers' attention. Consumers' eyes often dart around a printed advertisement, missing the main messages & the brand identification, because they cannot find its focal point or any point of entry. The ideal printed advertisement provides a clear flow for the consumer to follow.
5. DISTRIBUTION CHANNEL
In todays economy, most producers do not sale goods directly to final consumer. But between them and final consumer their stand host of marketing intermediaries such as Brokers, Distributors, retailers, sales agents searching of customers and may negotiate on behalf of the producers and do not take the title of the goods these are what called middleman The distribution channel of The Pinnacle Group Inc. of
H.O
Branch Office Hospital
Commercial
A distribution channels performs the works of moving goods from the producer to consumers. It overcomes the line, place and increases the utility of goods and services.
7.3 RECOMMENDATIONS
As the Company The Pinnacle Group Inc. Are taking some efforts but still it should consider some suggestion, which I intended to put forward to the organization this, have been developed through discussion with customers Improvement in Working Areas Should be make more interacting softwares. Try to introduce more variants and different price points Should make attractive ads and promos of ERP & IT Products , as there is no advertisement till now. Customer schemes should be made by which they can easily use the ERP Solutions. Should try to provide proper service to its Channel of Marketing and awareness of their services. More Product variety.
8. LIMITATIONS
Time constraints due to time constraints I have not been able to cover all the regions. Had to cover only those regions, which come under beat plans ERP Solution& IT product. Some clients were unwilling to give information, as they were not at all interested in dealing with ERP DBMS & H M S. There might be possibility of biased information by some clients due to misrepresentation of facts. Analysis is totally depending on surveyors and analyst ability. So the personal bias or inability may affect the result of the survey.
9. LEARNING EXPERIENCES
Working in an organization like The Pinnacle Group Inc. wonderful experience for me to know about various IT services and its necessity, importance & awareness in todays world of technology. It has given a practical knowledge of marketing and skills implemented rather than theoretical knowledge. Working under the guidance of an branch manager of The Pinnacle Group Inc. Roorkee Mr. Ritesh Pant helped me to gather first hand experience of market and some practical experience of life. 1. 2. 3. 4. How to enter into the market, through proper study of How to convince the parties / people (like Clients) so that Marketer must have deep knowledge of the product with Knowledge of the company in which a person is working is
market elements. they will purchase our product. which he is dealing. not enough but the knowledge of the competitor and corporate world is also must. 5. A marketer must always keep this proverb in his mind that Customer is king so he should try to take care of the demand of his customer 6. 7. A person should well know hierarchy level of management Confidence level should be high. in the organization, which he is working.
8. 9.
Should always be ready to face any kind of problem that Good listening or tolerance power is must. He should
exists in the market or in company. always remember that listening is much more required than speaking. 10. Good relation with employee where you are working is must.
CONCLUSION After analyzing the study for the topic AWERENESS & IMPLEMENTATIO OF ERP DBMS we can draw the following conclusion:The survey being done in rural area and urban areas of roorkee . It is seen that as compared the urban area .The awareness of ERP solution in rural area is very less then as compared of concern .We have face difficulty in execution of over IT product and services. The ratio during our survey we have found that almost 70% of the people in urban areas are awareness of ERP solution. But in the rural area show the different picture, only 30% people are awareness of ERP solution. So it is a issue of major concern.
10. ANNEXURE
CUSTOMERS QUESTIONNAIRE
1.What kind of technical process adapted by your organization a based on your working profile ? (a) Manual 2. Which type of working you have ? (a) Technical (b) Non-Technical (c) commercial (b) I.T Customize.
3. Technical knowledge about the D B M S? (a) Yes (b) NO (C) Some what 4. Mode of maintaining the D B M S of the organization and records ? (b) Offline (C) Some what
(a) Online 5.
What are problems do the face in ERP solution or manual data base ? (b) storage of data (c) Data recovery (d) Lack of technical knowledge
6.
Interest for using the ERP solution for DBMS management? (b) NO (C) Yet not required
(a) ) Yes 7.
Staff cost for maintaining record and accounting? (b) 20,000 30,000 (c) 30,000 50,000
(a) 0 -10,000 9.
Type of record security (MODE)? (b) Default backup facility (Yes) (No)
Total strength the staff direct or indirect student? (b) Up to 50 (c) Up to 150.
(a) Up to 20
11.
Expected financial assets for ERP? (b) 25000 35000 (c) 35000 50,000 above
Do you have any website or its related problem? (b) No (c) if yes specify (d) if No specify
14. You want to upgrade your website? (a) Yes (b) No (c) Not yet required 15. Which mode do you use for backup (Data backup)? What mode. (a) Offline (hard copy) (b) Online (soft copy)
11. REFERENCES
www.school.thepinnacle.com
1. Head Office :-
E-614, Amrapali Circle, Vaishali Nagar, Jaipur-302023 (Rajasthan) Phone: 0091-141-4113929 Mobile: 0091-8875578666 E-Mail ID :- info@thepinnaclegroup.in 2, Branch Office :53, Civil Lines, Roorkee , Distt- Haridwar (U.K) Phone:0091-9058809706 E-Mail ID :- pinnaclegroup2010@gmail.com 3. WEB ADDRESS :www.Hostnetindia.com www.Thepinnaclegroup.in