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INDUSTRIAL TRAINING REPROT ON

VIDEOCON INTERNATIONAL LTD.

Project Topic Advertising

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PREFACE
Todays Companies must urgently & critically rethink their business mission & marketing strategies. These companies are market focused & customer-driven, rather than solely product-Focused or cost driven. They pay extreme attention to quality & service-to meeting & even exceeding customer expectations. There is a one saying that. Courage is victory & confidence spells success, nothing that comes too easily is worth having. When you want success, you must be ready to pay the price which includes braving failures & setbacks & persisting with your efforts till the goal is won. I am the student of T.Y.B.B.A., a professional degree course. Hence professional attitude is must. For this purpose Saurashtra University has adopted such type of important course of Bachelor Of Business Administration. Because we know that no business can run only through theoretical knowledge practical knowledge & skills must require for the Survival & prosperity. Through, practical knowledge (E.g. Training) various aspects of marketing can be observed & understand. Thus, project report is of great Significance.

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I have prepared the project report on AKAI CONSUMER ELECTRONIC INDIA LTD. For this purpose I have collected information from Area Sales Officer & I have tried my level best to make this report excellent. Especially, this report belongs to the subject of, ADVERTISING & SALES PROMOTION Lastly, I hope that the present work will satisfy the subject requirement & also provide a general look of AKAI CONSUMER ELECTRONIC INDIA LTD.

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ACKNOWLEDGEMENT
According to Oxford dictionary, Acknowledgement means recognition, confession, thanks. In this regard, it is my great pleasure that I am presenting my report before you. It is not my own work; it is the hard work of those grateful & respected persons who always tries to guide me at the time of difficulty. So I thankful to those respective persons. No doubt the word Thanks is very little to express my pleasure. Let me thanks to all of them. Firstly, I am thankful to the Mr. Maulik Dhebar, Area Sales Officer of AKAI CONSUMER ELECTRONIC INDIA LTD. who guided me by investing their valuable time. Secondly, I want to express my most sincere thanks & appreciation to honorable director of our college Respected shri Shailesh M. Jani & head of the management department and Prof. Nirav S. Joshi for the guidance & co-operation they provided me. And also last but not least, I am very much thankful to my friends & parents who guided me during the training programme. Date : Place : Signature

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(Ahuja Jayesh R.)

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DECLARATION
I, undersigned Ahuja Jayesh R. a student of the T.Y. B.B.A. declare that the work presented in this project report it is my own work & has been guided under the supervision of Lr. Nirav. S. Joshi. Of GEETANJALI COLLEGE OF COMPUTER & SCIENCE (BBA). Affiliated to Saurashtra University, Rajkot. This work has not been previously submitted to any other university for any examination.

Date: Place: Signature

(Ahuja

Jayesh R.)

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INDEX
No . 1 2 3 4 5 6 7 8 Name General Information. Advertisement. Sales promotion. SWOT Analysis. Future Plan. Suggestion. Conclusion. Bibliography. Page no. 2 15 19 29 38 55 70 76

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