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Discover My Exact System For Writing Posts Which Inform, Educate, Entertain, Challenge And, Most Of All, Get Read!!!
Copyright of Stuart Wright. If you wish to reproduce this report, in full or part, contact the author at: info@stuart-wright.com
Testimonials.
When I tell friends and former colleagues that I am involved in internet marketing their looks sometimes communicate shock, disdain, incomprehension or just plain pity, an old man gone soft in the head. When I suggest they might like to have a look at it they recoil in horror. One expressed it for them all: I wouldnt be seen dead amongst them. And who can blame them with the scams and scammers we all have experienced. But if they could read your elegant prose Stuart Im sure the outcome would be different. Certainly if my old English prof could experience your pristine writings he would do so with a wave of semi orgasmic pleasure which is all the more remarkable, he being a Catholic priest! Keep it coming Stu. Brian Passman. Just sat down and read your report "Blogging for the Verbally Challenged" and understood, for the first time, the importance of using blogging to its full potential. Your report was informative without being stuffy, and full to the end with interesting tips for readers to maximise the impact of their blog. The use of images hi-lighted your message of interacting and keeping the reader interested, at the same time building long term rapport. A "must have" report, for anyone wishing to build traffic to their website via blogging. Thank you for sharing your knowledge. Mike West. I have been blogging for some time now and I found Stuart's blogging report refreshing, humorous and extremely informative on the subject. This excellent document is great for a person just starting out, but at the same time superb for the experienced campaigner, also. I believe that Stuart will go from strength to strength and become a sought out authority in blogging.No matter who you are, you are always learning. Paul Bursey. Hi. If you are thinking of getting someone to help you with your Internet Marketing Stuart is a genuine guy and very willing to help people succeed. It is worth giving him a call. Vanda-Lynn Hughes.
Testimonials (contd).
I am so lucky that I managed to get a sneak preview of your report. Now when I first read your blog-posts I was blown away with the end result. I was intrigued to see how you manage to interweave your experiences and almost obscure take on lifes sometimes trivial observations into a blogpost that always delivers. Now the whole world will get to see just how you go about writing your masterpieces and I for one believe it will be a very sought after FREE report. Too many people struggle to write inspiring, informative and easy to read blogposts and you have the perfect solution for them with your report it is a must for anyone that would like to learn from a master wordsmith. Well done Stuart and good luck with Blogging For The Verbally Challenged. Baz Smith. Great report Stuart, Its great to see how others are inspired and write their blogs differently, I like your style! A very easy and interesting read! It gives people a way of discovering their own way & style whilst showing yours off. Fantastic! Joella Brown. Thank you for your report. I got down to reading it this morning. I thought it was very good and informative also being a beginner it helps, anything at the moment helps. Gordon Smith.
With thanks to you all for your kind words shown here and to everyone else for your encouragement and support. Stuart.
Once they know you, like you and trust you theyre far more likely to buy from you AND remain a loyal customer into the future. They may even become an enthusiastic advocate for you. Now, thats real value your customer can buy from you with confidence, will happily endorse you and you have a customer for life, not just a one-off sale. (Check out my resources section to explore the concept of Attraction Marketing; for now lets keep this report focused on helping you build brilliant blogs). What did I mean by your blog, if used correctly? Read on, its coming, I promise But youll have to make some of the connections yourself; this isnt painting by numbers. I want you to think about what Im saying because youll learn more by connecting the dots in your own unique and colourful way. (Hint: Could that be a blog post strategy..? What if there are more for you to discover than Ive labelled explicitly? Get in touch when youve discovered the hidden hints and tips secreted in this report) Ready for more? Your audience awaits. Excited and eager for you to sweep aside your websites deep crimson velvet curtains and present your finely polished posts for their appreciation and plaudits
Peek Out From Behind The Stage Curtains: Know Your Audience.
During my Banking days, I spent four years in Business Development promoting the banks services to professional and business contacts. A colleague of mine secured an opportunity to pitch to an international engineering firm with major airline engine manufacture contracts. He spent weeks working on his presentation and, come the day, delivered a near-faultless pitch to the assembled senior personnel, including the Financial Director, Head of Human Resources and various departmental chiefs. At the end of the presentation, a rather puzzled FD turned to him and interrupted the stunned silence around the boardroom table with the words Thanks, Chris, that was a really informative presentation on Group Mortgage Schemes. But what we invited you here for was to discuss an Employee Sharesave Scheme (Oops! Right ladder, wrong wall). Chris didnt get the contract and left the bank soon after. How well do you know your audience? What are their interests, likes and dislikes? What issues do they face, what are their worries and what solutions would they like to see to these problems? In other words, how do you know that what you have to say will appeal to your readers? Do your research. Get on forums, read e-zines and magazines in your chosen market area. Found out what people are commenting on and wanting answers to.
What are the current trends within your chosen arena? What future developments are being discussed? Use this information to make your posts relevant and ensure that they add value. Who could you speak with, in your chosen market, to find out more? If you dont know anyone directly, its time to put your networking prowess to the test Time to find out if the Six Degrees of Separation principle works for you A popular type of blog post is the Interview with an expert. Arrange this type of interview and use it for your blog, perhaps even publishing a mini-series of posts. The benefit for you is that, by association, you will be perceived as an authority figure and person of influence within your market. The more research you can do, the more knowledge you can accumulate, the greater the credibility your writing will demonstrate. So, fail to research your audience and your audience will fail to research you; they wont be booking tickets to your show. So, you know your audience; who they are and what they want Now, how are you going to communicate with them? Whats your voice? Time to limber up the vocal chords
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I love old people. Hey, I am one! I enjoy spending time around them and appreciate their humility and humour. I like to think that I have both of those qualities and write with equal measures of self-deprecation and mischief. Theres often a twinkle in my eye when I imagine the impact my words will have Maverick, yes. Malevolent, no. I want to charm, educate, intrigue, inspire and challenge you and sometimes do so with tongue planted firmly in cheek. I suppose avuncular would be an apt description of my writing style. And, I hope, it applies to the real life Stu, too. So, thats me. What about you? Have you found your voice yet? How would you describe your style? Better still, ask your friends and family to critique a piece of your writing and youll find out exactly how you come across. If youre happy with their comments, keep going in that vogue. If their impressions are different than you expected, ask them how you can get your personality into your writing. Remember: Insincerity has a terrible stench that makes you want to put distance between you and its source. By contrast, Eau de Bona Fide has the sweetest aroma that will make your readers want to return and savour time and again So you think youve got nothing to say..? Read on
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Check out some of the chewing gum for the eyes to be found on Twitter and Facebook (yet still gets read) and youll realise that what you have to say is many, many times more interesting and worth posting. Trust me. To give you an idea, and inspiration, that anything in your life can be used in a post take a look at some of my recent offerings: Theres An Alien In My Kitchen! It's A Kind Of Magic... When Is A Christening So Much More..? Nothing is too mundane to write about. Everything can be of interest. Just try it for yourself. What youll discover is that you have a library of experiences just waiting for you to publish Now, lets talk about those pesky keywords
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Keywords Karate.
Countless books have been written about keyword research and application. One of the most thorough descriptions of keyw ord research and usage is given in a book that Ill mention in the resources section later. I dont plan to reinvent the wheel however, I will add my opinions to the debate and discuss my own experiences. First off, where do keywords fit in? Whats their purpose? Simply to alert the search engines to the content and theme of your post, so that they can assess relevance to the searchers enquiries. With that in mind, its appropriate to give the search engines a signpost or two. You know what you want to say and youve decided on your message. Now its time to decide on your keyw ords so that your post will get in front of your target audience. Again, how to conduct keyword research is the subject of various detailed treatise elsewhere. So, Ill let you know what I do with my chosen keywords. Ill show you how and where I place them and highlight their significance. Before that, let me just herald a note of caution with a small fanfare: Ive read too many posts that were keyword infested to the point of farce. They lose all sense of direction and just become a poorly stitched together patchwork of keywords and key phrases, with nothing to encourage the reader to stay on the page. To me, they appear convoluted and incomprehensible.
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Much better, in my opinion, to write your post with keywords and key phrases in mind and include them in a natural, non-invasive way. I try to include my main keywords in my title, but dont beat myself up if it doesnt fit in a logical way. Next up, youll find them in my first sentence and beyond that as fits my message without compromising the thread. Youll notice some words here are in Bold, some are Bold I talicised and some Underlined. My purpose is to signpost my keywords and key phrases to both the search engine bots and my readers. Im convinced my readers will remember the key elements of my text because of this. (Whats this section about..? Correct!) After the first three highlights of each keyword or key phrase I leave the remainder in plain text, to avoid overdoing it. Perceived wisdom has it that a keyword density of between 1% and 3% is appropriate, so keep that in mind when you check over your work prior to publishing. Also, remember to use them in your description, tags and with any images or other media that you insert. Make sure to use keyword rich Header tags (H1 to H6) as they are significant indicators of the content of your posts (and therefore relevance to the search string). See section 9 for more But first, brace yourself
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BANG!
Whatever figure youve read about the window to capture your readers attention, halve it. Unless you want bounce rates higher than Michael Jordan Instant appeal, instant attention, is the name of the game before your readers leave you. Shame; could have been the start of a beautiful relationship So, what do you do to grab their attention? Try these: Ask a question. (When is/How is/What is...?) Say something funny. (My body is a temple More of an ancient ruin, really) Say something controversial. (All bloggers cant spell). Use contradiction. (Oxymorons arent so moronic). Use a How To title. (How to write Brilliant Blog Posts). Make a play on words. (Close Encounters of the Furred Kind). Something I use a lot is as I believe it tempts the reader to engage and eke out their own conclusions. Also, on the subject of engagement, teasing and temptation I follow the Burlesque principle; I like to tantalise and gradually reveal my theme. (All done in the best possible taste, of course!) Use the first couple of sentences to offer a glimpse of what is to come, then insert a read more/read less break.
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The reader has to take action to find out what else you have to say; theyre joining you as you lead them through the rest of the document. Clearly, a blog post is a one-dimensional dialogue. I like to make it as near a conversation as I can, so that my readers feel involved. I regularly throw in little asides, as if you and I are sharing an in joke, or in gentle selfdeprecation. Also, youll find questions to the reader within my posts. Some of these I will answer, others I deliberately leave for my readers to draw on their own experiences to make their unique connections. Vague presuppositions can have the same effect, cant they..? Newspaper and magazine articles have the attention grabbing headline nailed. And notice how the first paragraph draws you in I keep an ideas file with clippings of headlines and articles that have amused, intrigued or annoyed me. In other words, if they elicit a reaction from me which, after all, is their purpose Ill keep them handy to potentially re-work into my blog post titles and early sentences. Next, well talk about the show that goes with the tell.
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(Really?) Or this?
(Hot stuff!)
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All have featured in my recent posts. Take a look and see how they work with my content: Internet Marketing Superheroes... Leather & Air... What's The Setting On Your Wealth Thermostat? Before youve even begun to read the words, youve formed a sense of what the post is about, from the image. Therefore, the right image is essential in order to convey the essence of your message. Ive used clip art and stock images before although these days I prefer to shoot my own images and the resolution on my mobile phone is perfectly adequate. Theres no excuse that I dont have my camera with me; any excursion, long or short, is a source of potential images. Im constantly adding to my library of images for future use, in the same way as I collect headlines. I place my principle images in the top left of my post, so that they appear above the break line (see page 14) thereby occupying the position of most impact. Other images, if warranted, appear in the main body of my text. Remember to add a relevant title, description and tags to your images, for keyword purposes, and unlink them (unless theyre deliberately being used to navigate elsewhere).
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Tiny crabs scurried around the ocean floor, seeking shelter between the rocks as I swam above. When I surfaced and removed my mask I tasted the salty brine on my lips and my eyes stung momentarily. I could hear the gulls squawking joyfully overhead as they effortlessly spiralled upwards on the thermals, along with the happy sounds of al fresco singing and dancing around a beach barbecue. It smelled delicious as the aroma from grilled fish and meat caressed my nostrils. Mmmm. My mouth watered. I could just taste the tangy food, washed down with something cool When I left the water my skin felt a slight wind chill, tiny goose bumps appeared in my flesh, soon to vanish as the warmth from the sun gently dried me Which description puts you right there at the beach with me? Which would make you want to read more? Ideally, aim to engage each of the five senses. If that seems a little OTT, stick with describing sights, sounds and feelings as these are the most used senses for the majority of us. Remember: You want to engage with your readers; youre aiming to build a relationship with them to the point where they know, like and trust you. Have fun and get creative with the words and phrases that you use
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Before you release your love child into the big bad world, theres just time for a post-natal check. Make sure your baby isnt inflicted with typos and check for grammar and syntax errors. (I use a Dictionary and Thesaurus). Acknowledge the author of any content you may have used. Quote your sources if youve used any statistics Complete your description, meta-tags (keywords) and tags (do this for your images, as well). Check your post loads quickly. Check that any links work as they should. Hit Publish, sit back, smile (very important), pat yourself on the back (make sure no-ones watching or you could unwittingly become a YouTube stooge), and treat yourself to something pleasant (very, very important). Congratulations! I feel very proud of you Top of the Class and a Gold Star to you!
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What Keywords are you using? Whats your Headline & Opening Line? Are you using Images?
Are you using Sensory Language? Whats your Call To Action? How will you Spread The Word?
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Loop The Loop. And Land Safely. I use Collins Shorter Dictionary and Thesaurus, plus the Oxford Dictionary of Idioms and Oxford Concise Dictionary of Quotations. Dont Be Shy. Spread The Word SexyBookmarks and Share and Follow are free WordPress plugins that help share your work across many Social Media. IMautomator.com, Google+1 and BlinkList.com will help you broadcast your new posts more widely. YOUR 9 Step Brilliant Blogging Checklist. See page 23. Feel free to print the checklist as an aidememoire.
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