CSR @ HSBC Harish Edara - PG(A) 020

HSBC Holdings is a public limited company incorporated in England and Wales. With its headquarters in London, the HSBC group operates in five regions: Europe, Hong Kong, the rest of Asia -Pacific including the Middle East and Africa, North America, and South America, hence called the worlds local bank . The case deals with the CSR initiatives at HSBC and how these activities are viewed as complementary to the nature of businesses at the bank. In 2001, HSBC had begun planning the logistics for the movement of 8500 staff from around 20 different sites in central London to its new 45 -storey headquarters at Canary Wharf in London's Docklands district. One of the key challenges was the disposal of more than 3000 metric tons of office furniture. HSBC had the options of either disposing off the furniture through landfill or of recycling and reusing it. Though the landfill option would have been easier and more cost effective, the management at HSBC decided to look at the option of reusing this furniture by smaller organizations and charitable trusts. It partnered with Green-Works, a not-for-profit social enterprise providing office furniture to schools, charities, community groups, and start -up businesses. Nigel Pate, Senior Manager of the 'HSBC in the Community' program, said, "Through Green-Works we found an innovative solution to ensure that our furniture will be put to good use.Our partnership has led to the opening of Green-Works' Silvertown warehouse, which in turn had created local jobs, and training and development. We are delighted that such a good social enterprise is now expanding on a national level." The final destination of the office equipme nt discarded by HSBC was Gambia where the equipment was distributed to schools, hospitals, and a wide range of non-government organization projects under the President's Award Scheme. Though the cost of disposal of the furniture through the Green -Works option was 10% higher than the landfill option, the company went ahead wi th it as it was in line with their values and principles on environmental management and social responsibility. HSBC believed that multinational enterprises had a greater responsibility toward social, ethical, and environmental causes as they were in direc t interface with people, businesses, and communities across the globe Main areas of their commitment are community, environment and education

comprising many projects supporting charities and volunteering programmes along with sponsoring. Some of their activities include
Sponsorships in the areas of the arts and sports include the "HSBC

http://free-assignment-exchange.blogspot.com/ For downloading this report and many other assignment, project and reports for marketing, management, human resource management, supply chain management, engineering and medical available absolutely free online please visit

http://free-assignment-exchange.blogspot.com/
y y

World Women's Match Play Championship" and the "HSBC World Match Play Championship". Education Initiatives concentrate on providing education to disadvantaged children, to give young people around the world opportunities for education and success. Through direct funding or employee volunteering HSBC provides practical and financial support to young people. Education projects include among others "Helping children off the street", "Empowering Schools to Excel". Since 2002 HSBC funds the TEAK programme which supports students from low-income families in gaining access to top high schools. Environment: The company recognizes the danger of climate change and contributes to environmental sustainability through its "Investing in Nature" partnership through which HSBC supports three leading charities Botanic Gardens Conservation International (BGCI), Earthwatch Institute and WWF. WaterAid Splashes Out in Africa and Asia WaterAid, a UK based charity is dedicated to provide water, sanitation and hygiene

education to the world's poorest people in Africa and Asia. HSBC supports them with donations and money raised by employees .

http://free-assignmentexchange.blogspot.com/ For downloading this report and many other assignment, project and reports for marketing, management, human resource management, supply chain management, engineering and medical available

absolutely free online please visit

http://free-assignmentexchange.blogspot.com/