History of Pepsi-Cola Industry:The Pepsi-Cola story itself begins with a drugstore in New Bern, North Carolina, and a pharmacist

named Caleb Bradham. Bradham's aim was to create a fountain drink that was both delicious and healthful in aiding digestion and boosting energy. It would be free of the impurities found in many bottled health tonics, and it would contain none of the stronger narcotics often added to popular fountain drinks. As most pharmacies in 1896, Bradham's drugstore housed soda fountain where the smalltown clientele would meet to socialize. Bradham's establishment even featured a kind of primitive jukebox, which for a nickel would entertain the listener with the latest musical selections rendered by violin or piano or both It was at such convivial gatherings that Bradham would offer his latest concoction. Over time, one of his recipes became known as Brad's Drink. A member of the press declared, "It has sparkle and just enough acidity to make it pleasant." Soon its popularity would exceed the boundaries of New Bern The cellar of Bradham's drugstore served as the original site of Pepsi-Cola syrup manufacturing. Electing to start his new business on a small, manageable scale, Bradham based his operation on familiar territory. Ingredients were hauled downstairs to cramped quarters where they were mixed together and then cooked in a large kettle. The syrup was subsequently poured into one-gallon jugs and five-gallon kegs to be shipped to customers. By 1902, the demand from surrounding drugstores increased so dramatically it dawned on Bradham that Pepsi-Cola was something special. On December 24, 1902, he filed incorporation papers with the state of North Carolina; in these, he indicated his plans for corporate branches in Virginia, Maryland, Pennsylvania, and New York. PepsiCo, Inc. is currently one of the most successful consumer products company in the world with annual revenues exceeding $30 billion and has more than 480,000 employees. PepsiCo, Inc. began as a successor to a company incorporated in 1931, known as Loft Inc.

Once known as PepsiCo Cola, the company expanded its business and adopted its current name, PepsiCo, after a merger with Frito-Lay in 1965. This merger dramatically increased PepsiCo's market potential and set the foundation for the company's tremendous growth. PepsiCos products are recognized and are most respected all around the globe. Currently, PepsiCo divisions operate in three major US and international businesses: beverages, snack foods, and restaurants. In each of these businesses, PepsiCo has attained a leadership position as being the world leader in soft drink bottling, the world largest snack chip producer, and the world largest franchised and company operated restaurant system. The corporations increasing success has been based on high standards of performance, marketing strategies, competitiveness, determination, commitment, and the personal and professional integrity of their people, products and business practices.

PepsiCo Headquarters PepsiCo World Headquarters is located in Purchase, New York, approximately 45 minutes from
New York City. The seven-building headquarters complex was designed by Edward Durrell Stone, one of America's foremost architects. The building occupies 10 acres of a 144-acre complex that includes the Donald M. Kendall Sculpture Gardens, a world- acclaimed sculpture collection in a garden setting. The collection of works is focused on major twentieth century art, and features works by masters such as Auguste Rodin, Henri Laurens, Henry Moore, Alexander Calder, Alberto Giacometti, Arnaldo Pomodoro and Claes Oldenberg. The gardens originally were designed by the world famous garden planner, Russell Page, and have been extended by Franois Goffinet. The grounds are open to the public, and a visitor's booth is in operation during the spring and summer.1990 saw the coming of the multinational company PEPSI entering the Indian market. 11 years after the exit of Coca Cola. It had name, fame and edge of being one of the best in the game and it also offered stiff competition to Parle and Coke. Pepsi Cola Company founded by CALEB BRADHAM in 1890 at North Carolina in USA. Now it is ranked 86th (1998) in the world with the asset of around $25000 million, having its head quarter at ATLANTA. Its CEO is ROGER ENRICO and Pepsi co. India holding chairman is MR. RAJIV BAKSI. Pepsi Co. Indias HQ is at Gurgaon. Presently is operating in 196 countries. In India it

has 34 Bottling Plant of them 8 are COBO and 26 are FOBO of which one in Tripty drinks Pvt. Ltd.

want people to look at PepsiCo and think of it as a model of how to conduct a business. We call it Performance with Purpose."

Indra .K.Nooyi

(Chairman and Chief Executive Officer, PepsiCo)

Our Vision and Mission

At PepsiCo, we believe being a responsible corporate citizen is not only the right thing to do, but the right thing to do for our Business.

Our Vision
"PepsiCo's responsibility is to continually improve all aspects of the world in which we operate environment, Social, economic creating a better tomorrow than today." Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit Society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company.

Our Mission
Our mission is to be the world's premier consumer products company focused on convenient foods and Beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.

Performance with Purpose

At PepsiCo, we're committed to achieving business and financial success while leaving a positive imprint on Society delivering what we call Performance with Purpose. Our approach to superior financial performance is Straightforward drive shareholder value. By addressing social and environmental issues, we also deliver on our Purpose agenda, which consists of human, environmental, and talent sustainability.

PepsiCo Values & Philosophy

Our values and philosophy are a reflection of the socially and environmentally responsible company we aspire to be. They are the foundation for every business decision we make.

Our Commitment
We are committed to delivering sustained growth through empowered people acting responsibly and building trust.

What it Means
Sustained Growth is fundamental to motivating and measuring our success. Our quest for sustained growth stimulates innovation, places a value on results and helps us understand whether today's Actions will contribute to our future. It is about the growth of people and company performance. It

Prioritizes both making a difference and getting things done. Empowered People means we have the freedom to act and think in ways that we feel will get the job done adhering to processes that ensure proper governance and being mindful of company needs Beyond our own. Responsibility and Trust form the foundation for healthy growth. We hold ourselves both Personally and corporately accountable for everything we do. We earn the confidence others place in us a individuals and as a company. By acting as good stewards of the resources entrusted to us, we Strengthen that trust by delivering on our promises and remaining committed to succeeding together. Guiding Principles We uphold our commitment with six guiding principles. We must always strive to:

1. Care for our customers, our consumers and the world we live in. We are driven by the competitive spirit of the marketplace, but we direct this spirit toward solutions. Those benefit both our company and our constituents. Our success depends on a thorough Understanding of our customers, consumers and communities. To foster this spirit of generosity, we go the extra mile to show we care.

2. Sell only products we can be proud of. The true test of our standards is that we are able, without reservation, to consume and personally endorse the products we sell. Our absolute endorsement extends to every part of the business, from the purchase of ingredients to the point where our products reach consumers.

3. Speak with truth and candor. We tell the whole story, not just what is convenient to our individual goals. In addition to being clear, hone accurate, we take responsibility for ensuring that our communications are understood. 4. Balance the short term and long term. In every decision, we weigh both short-term and long-term risks and benefits. Maintaining this balance helps sustain our growth and ensures that our ideas and solutions are relevant both now and in the future. 5. Win with diversity and inclusion.

We embrace people with diverse backgrounds, traits and ways of thinking. Our diversity brings new persp into the workplace and encourages innovation, helps us identify new market opportunities, develop new products and sustain our commitment to growth through empowered people.

6. Respect others and succeed together. We depend on people who can work together, whether in structured teams or through informal collaboration. Mutual success depends on mutual respect, for both those within and outside the company. While our company is built on individual excellence, the value we attach to teamwork and mutual respect turns our goals into accomplishments.

PEPSICO IN INDIA
PepsiCo is a world leader in convenient foods and beverages, with 2006 revenues of more than $35 billion and more than 168,000 employees across the world. Its world renowned brands are available in nearly 200 countries and territories.

PepsiCo entered India in 1989 and in the span of a little more than a decade, has grown to become the countrys largest selling food and beverage companies. One of the largest multinational investors in the country, PepsiCo has established a business which aims to serve the long term dynamic needs of consumers in India.

The group has built an expansive beverage, snack food and exports business and to support the operations are the groups 37 bottling plants in India, of which 16 are company owned and 21 are franchisee owned. In addition to this, PepsiCos Frito Lay snack division has 3 state of the art plants. PepsiCos business is based on its sustainability vision of making tomorrow better than today. Our commitment to living by this vision every day is visible in our contribution to our country, consumers, farmers and our people.

Providing consumers with balance and choice

PepsiCo Indias expansive portfolio includes iconic refreshment beverages Pepsi, 7 UP, Mirinda and Mountain Dew, in addition to low calorie options Diet Pepsi and 7Up Light, hydrating and nutritional beverages such as Aquafina drinking water, isotonic sports drinks - Gatorade, and 100% natural fruit juices and juice based drinks Tropicana and Slice. Our local brands Lehar Everest Soda, Dukes Lemonade and Mangola complete our diverse spectrum of brands. PepsiCos snack food company, Frito-Lay, is the leader in the branded potato chip market and was amongst the first companies to eliminate the use of trans fats and msg in its products.

It manufactures .Lays Potato Chips;Cheetos extruded snacks, Uncle Chips and traditional namkeen snacks under the Kurkure and Lehar brands. Quaker Oats, Lehar Lites, low fat and

roasted snack options enhance the choices available to the growing health and wellness needs of our consumers.  PepsiCo India has 40 bottling plants in India.  PepsiCo generates direct employment for more than 4000 people in India and indirect employment for 60,000 people.  Sells more than 200 million crates annually  PepsiCo generates estimated annual retail sales of U.S$700 million in India. PepsiCo's annual exports from India are worth over U.S$60 million.PepsiCo has invested U.S$1.5 million investment to cooperatively develop a comprehensive agro technology program in partnership with the Punjab government to help farmers improve the quality and yield of their crops