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What is a customer? A customer (also known as a client, buyer, or purchaser) is usually used to refer to a current or potential buyer or user of the products of an individual or organization, called the supplier, seller, or vendor. This is typically through purchasing or renting goods or services. A person becomes a customer and a contract is created when an account is opened . Who are the customers of a bank? Any person or business wishing to deposit money, or borrow money, or to convert money into a different form of currency, is potentially a customer for a bank.
y y y y y y
Depositing cash Holding accounts Withdrawing cash Use debit or credit cards Foreign Exchange conversions Insurance needs Stock Trading requirements
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DIFFERENT TYPES OF CUSTOM Customers play the most significant part in business. In fact the customer is the actual boss in a deal and is responsible for the actually profit for the organization. Customer is the one who uses the products and services and judges the quality of those products and services. Hence its important for an organization to retain customers or make new customers and flourish business. To manage customers, organizations should follow some sort of approaches like segmentation or division of customers into groups because each customer has to be considered valuable and profitable.
Discount Customers- Discount customers are also frequent visitors but they are only a part of business when offered with discounts on regular products and brands or they buy only low cost products. More is the discount the more they tend towards buying. These customers are mostly related to small industries or the industries that focus on low or marginal investments on products. Focus on these types of customers is also important as they also promote distinguished part of profit into business
Impulsive Customers- These customers are difficult to convince as they want to do the business in urge or caprice. They dont have any specific item into their product list but urge to buy what they find good and productive at that point of time. Handling these customers is a challenge as they are not particularly looking for a product and want the supplier to display all the useful products they have in their tally in front of them so that they can buy what they like from that display. If impulsive customers are treated accordingly then there is high probability that these customers could be a responsible for high percentage of selling. Need Based Customers- These customers are product specific and only tend to buy items only to which they are habitual or have a specific need for them. These are frequent customers but do not become a part of buying most of the times so it is difficult to satisfy them. These customers should be handled positively by showing them ways and reasons to switch to other similar products and brands and initiating them to buy these. These customers could possibly be lost if not tackled efficiently with positive interaction.
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responsibilities to customers thanks to their status as sometime agents for their customers. Customers, however, in turn, hold responsibility to banks. Customers must pay into their accounts in order to be able to order the bank to pay out of them, which also means that customers are held responsible for the checks which they deposit. The interdependent relationship of customers and banks, then, is important to examine. To a bank a customer is not simply a consumer whose rights should be protected in the act of consuming. To a bank, a customer is a principal who must be represented by the bank as the customer's agent. But banks can change their roles. Whereas most people might think of a bank in this role as an agent acting on behalf of the customer, banks can also assume the role of a creditor, in which they act as parties interested primarily in obtaining funds from debtors to settle debts.
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Chapter-2
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3.Acceptance of Deposit: A bank accepts money from the people in the form of deposits which are usually repayable on demand or after the expiry of a fixed period. It gives safety to the deposits of its customers. It also acts as a custodian of funds of its customers.
4. Giving Advances: A bank lends out money in the form of loans to those who require it for different purposes.
5. Payment and Withdrawal: A bank provides easy payment and withdrawal facility to its customers in the form of cheques and drafts, It also brings bank money in circulation. This money is in the form of cheques, drafts, etc.
6. Agency and Utility Services: A bank provides various banking facilities to its customers. They include general utility services and agency services.
7. Profit and Service Orientation: A bank is a profit seeking institution having service oriented approach.
8. Ever increasing Functions: Banking is an evolutionary concept. There is continuous expansion and diversification as regards the functions, services and activities of a bank.
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10. Banking Business: A bank's main activity should be to do business of banking which should not be subsidiary to any other business.
11. Name Identity: A bank should always add the word "bank" to its name to enable people to know that it is a bank and that it is dealing in money.
RBI has issued the KYC guidelines under Section 35 (A) of the Banking Regulation Act, 1949 and any contravention of the same will attract penalties under the relevant provisions of the Act. Thus, the financial institutions has to be fully compliant with the
provisions of the KYC procedures. The due diligence expected under KYC involves going into the purpose and reasons for opening an account, anticipated turnover in the account, sources of wealth (net worth) of the person opening the account and sources of funds flowing into the account.
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Chapter-3
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Code but sections dealing with cheating, concealment, forgery counterfeiting and breach of trust has been discusses which leads to the act of fraud. Fraud as described in the Indian Contract Act, Sec 17 is any of the acts by a party to a contract or with his connivance or by his agents with the intention to deceive another party or his agent or to induce him to enter in to a contract.
For some reasons, it is difficult to measure the exact impact of fraud on banking institutions. In banking institutions, many fraud losses are reported as various types of operating expenses or buried as a loss in the allowance for loan losses. This occurs because most banks do not recognize when an unobvious
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Chapter-4
History of kyc
Know Your Customer (KYC) is a process by which banks and financial
institutions achieve customer identification, their address and their financial dealings. In a world full of scams, money laundering and terrorism, it is becoming increasingly important to identity customers who invest money with banks and financial companies. A bank or regulated company will not want to turn around and realize that they had a Harshad Mehta on their list of customers without knowing what he was up-to. Know Your Customer (KYC) was first introduced in India in 2002 by the Reserve bank of India (RBI) to identify customers before they opened a bank account. The idea was later adopted by IRDA for issuing out insurance policies to investors and later by SEBI for opening brokerage accounts. Eventually, all our financial dealings will come under KYC norms.
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INTRODUCTION TO KYC
Financial institutions and other gatekeepers, such as lawyers and notaries have to pay special attention to the customer acceptance process. The acceptance of new customers follows clearly defined rules and measures to prevent criminals from being able to access the products and services of the institutes that provide them. Besides being compliant with regulative requirements these institutes also fulfill high ethical standards by preventing that revenues from illegal activities are laundered and put into circulation in the legal economy. With the word "terrorism" on the tip of everyone's tongue at the moment, its no wonder governments & industry alike have taken drastic steps to ensure "you" are not a conduit for money laundering. KYC (know your client) is the due diligence and bank regulation that financial institutions and other regulated companies must perform to identify their clients and ascertain relevant information pertinent to doing financial business with them. Beyond name matching, a key aspect of KYC controls is to monitor transactions of a customer against their recorded profile, history on the customers account(s) and with peers. Know Your Customer processes are also employed by regular companies of all sizes, for the purpose of ensuring their proposed agents', consultants' or distributors' anti-bribery compliance. Banks, insurers and export credit agencies are increasingly demanding that customers provide detailed anti-corruption due
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require a firm to keep up to date its knowledge of a customer throughout the life of the relationship, so that changes in the customer's activity can be assessed and dealt with all with the principal aim of preventing Money Laundering and Financial Crime.
General guidelines
As part of Know Your Customer(KYC) principle, RBI hs issuede several guidelines relating to identification of depositors and asvised the banks to put in places systems and procedures to help control financial frauds, identity , money laundering and suspicious activities, and for monitoring of large value cash transctions. Instructions has a;lso been issued by the RBI from time to time advising banks to be visilant while opening accounts for new customers to prevent misuse of the banking system for carrying out frauds..Taking into
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The following guidelines reinforce our earlier instructions on the subjecct with a view to safeguarding banks from being unwittingly used for the transfer or deposit of funds derived from criminal activity(both in respect of deposit and borrowal accounts). Or for financing of terrorism. The guidelines are also applicable to foreign currency accounts/ transactions. 1. Banks should keep in mind that the information collected from the customer for the purpose of opening of account is to be treated as confidential and details thereof are not to be reveal for cross selling or any other like purposes. Banks should, therefore, ensure that information sought from the customer is relevant to the perceived risk, is not 2. intrusive, and is inconformity with the guidelines issued in this regard. Any other information from the customer should be sought separately with his/her consent and after opening the account. 3. Banks should ensure that any remittance of funds by way of demand draft, mail/telegraphic transfer or any other mode and issue of travelers cheques for value of Rupees fifty thousand and above is effected by debit to the customers account or against cheques and not against cash payment. 4. Banks should ensure that the provisions of Foreign Contribution( Regulation) Act, 1976 as amended from time to time, wherever applicable are strictly adhered to rules.
What is kyc?
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When it is applied?
y Opening a new account.
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APPLICABILITY: Currently, all investors (Individuals or Non Individuals) who wish to make an investment in a mutual fund scheme irrespective of amount, will be required to complete the KYC process. This would also apply to new Systematic Investment Plan (SIP) registrations on or after 01 January 2011, irrespective of amount. Please find the list of personnel who are required to be KYC compliant:
Joint Holders: Joint holders (including first, second and third if any, are required) to be individually KYC compliant before they can invest with any Mutual Fund. . e.g. . in case of three joint holders, all holders need to be KYC compliant and copies of each holder's KYC Acknowledgement must be attached to the investment application form with any Mutual Fund.
Minors: In case of investments in respect of a Minor, the Guardian should be KYC compliant and attach their KYC Acknowledgement while investing in the name of the minor. The Minor, upon attaining majority, should immediately apply for KYC compliance in his/her own Capacity and intimate the concerned Mutual Fund(s), in order to be able to transact furthering his/her own capacity.
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Power of Attorney (PoA) Holder: Investors desirous of investing through a PoA must note that The KYC compliance requirements are mandatory for both the PoA issuer (i.e. Investor) and the Attorney (i.e. the holder of PoA), both of whom should be KYC compliant in their independent Capacity and attach their respective KYC Acknowledgements while investing.
For transmission (IN case of death of the unite holder): If the deceased is the sole applicant, the claimant should submit his/her KYC Acknowledgement in the request along with the other relevant documents to effect the transmission in his/her favors.
List of Documents:
y y y y y
Voter's Identity Card Driving License Government/Defence Identification card Passport Photo Ration Card
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Photo Debit Card Employee ID cards issued by companies registered with Registrar of Companies
Photo Identification issued by Bank Managers of Scheduled Commercial Banks/Gazetted Officer/Elected Representatives to the Legislative
Assembly/Parliament
y
y y
Senior Citizen/Freedom Fighter ID card issued by Government Cards issued by Universities/deemed Universities or institutes under statutes like ICAI, ICWA, ICSI.
WHY KYC IS REQUIRED ? y To establish the identity of he client. This means identifying the customers and verifying his/her identity by using reliable, independent sourced documents, data or information. For individuals, banks will obtain identification data to verify he identity of the customers, his/her
address/location and also his recent photograph. This will be done for the joint holders and mandate holders, as well. y For non individual, banks will obtain identification data to: Verify the legal status of the legal person/identity. Verify identity of the authorized signatories and Verify identity of the beneficial owners/ controllers of the account. y The 9/11 terrorist attacks on the World Trade Centre revealed that there were sinister forces at work around the world, and that terrorists activities
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Impact: Although the effort towards strengthening identification norms has helped in preventing money laundering and reducing fraud, it has had a negative impact in an unexpected quarter. The growth in investor numbers in various
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requirements have burdened them with substantial administrative obligations. The verification rules place a financial burden on banks, insurance companies and mutual funds due to the involved costs. Currently, every entity has to individually conduct this verification which results in duplication of effort for customers as well as the institutions. There is a need to simplify KYC requirements. The authorities could opt for centralization of the KYC norms to make investing easy for those not well versed with paperwork. Mutual funds have done this at an industry level by giving the mandate to a single entity, CDSL Ventures. Uniformity in requirements for KYC prescribed by all authorities would help make the filing easier. One important document that will make life simpler is 'Aadhar', the unique identification number to be provided to each citizen by Unique Identification Authority of India (UIDAI), a government initiative.
For the purpose of KYC, A customer may be defined as:y A person or entity that maintains an account or has a business relationship with the bank y On whose behalf the account is maintained
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y Beneficiaries of transactions conducted by professional intermediaries, such as stock brokers, Charted accountants, Solicitors etc are permitted under the law and y Any person or entity connected with the financial transactions, which can pose significant reputation or other risk to the bank .
PROCESS FOR KYC: 1. A completed KYC application form along with the
documents/information as mentioned in point (3) below should be submitted to any Points of Service (POS). 2. A KYC application form is available at the investor service centres of the Fund and CAMS or at any designated 'Points of Service' (POS) of CDSL Ventures Ltd. or can be downloaded from the "Reference links" section at the top of this page. 3. The documents required to be submitted along with the KYC application form are: a. a recent passport size photograph, b. PAN card copy, c. address proof. 4. After verification of the KYC application form and accompanying documents, investors will receive a letter certifying their KYC compliance. There is no charge for this verification. 5. When investing with the Fund, a copy of this letter should be attached to the scheme's application form to avoid rejection.
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OBJECTIVES The main objective of the KYC policy is to prevent banks from being used, intentionally or unintentionally, by criminal elements for money Laundering activities . In order to arrest money laundering, where Banks are mostly used in the process, it is imperative that they know their customers well. RBI has issued the KYC guidelines under Section 35 (A) of the Banking Regulation Act, 1949 and any contravention of the same will attract penalties under the relevant provisions of the Act. Thus, the Bank has to be fully compliant with the provisions of the KYC procedures.KYC procedures also enable Banks to know and understand their customers and their financial dealings better which in turn help them manage their risks prudently. Know Your Customer (KYC) is the principle on which the banking system operates to avoid the pitfalls of operational, legal and reputation risks and consequential losses by under going various procedures laid down for opening and conduct of accounts.
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An independent evaluation of KYC guidelines for identifying high value transactions would require to be carried out by concurrent / internal auditor. They would be required to comment on the effectiveness of measures taken by the branches/ levels of implementation of KYC guidelines and prevention of money laundering at branch offices .A Review of the compliance with KYC guidelines at branches in this regard will be put up by inspection and audit department to the audit committee to the board of quarterly intervals along with quarterly review being further review being put up now covering inspection and audit and concurrent audit. etc , for the whole bank. Further, concurrent / internal auditors should specifically scrutinize and comment on the effectiveness of the measures taken by branches in adoption of KYC norms and steps taken by the branch towards prevention of money laundering.
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Chapter-5
Key Factors
KYC policy includes following elements:1) Customer acceptance policy 2) Customer identification procedure 3) Monitoring of transactions 4)Risk management 5)Training programme 6)Evaluation of KYC guidelines by Internal Audit and inspection system. six key
Customer acceptance policy: As per the RBI guidelines the banks should develop a customer acceptance policy laying down explicit criteria for acceptance of customers. The CAP policy numerated explicit guidelines on the following
aspects of customer relationship with bank. i. No account is opened in anonymous name or fictitious name/benami name. ii. Not to open an account/ close an existing account where a bank in unable to identity or to obtain the documents required as per the risk categorization due to non cooperation of the customers reliability of the data/information furnished to the bank . Circumstances in which a customer is permitted to act on behalf of another person/entity should be clearly spelt out in conformity with
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or non
Customer identification Procedure: Customer identification means identifying the customer or verifying his/her identity by using reliable, independent source document , data or information. Branch/offices need to obtain sufficient information necessary establish to their satisfaction, the identity of each new customer , whether occasional or regular , and the purpose of the intended nature of banking relationship. Know your customer( KYC) procedure should be the key principal for identification of an individual/corporate body opening an account. The customer identification should involve verification through an introductory reference from an existing customer/ a person known to the bank or on the basis of documents provided by the customers. Banks should obtain all information necessary to establish the identity/ legal existence of each new customer, based preferably on the disclosures by customers themselves. Easy means of establishing identity could be documents such as passports, driving license etc. Where documents are not available, verification by existing bank holders. such
Monitoring of transactions: Ongoing monitoring is an essential element of effective KYC procedures. Branches can effectively control n reduce their risk
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Risk management: An effective KYC policy must be put in place by establishing appropriate procedures and ensuring their effective implementation. It should
contain proper management oversight, system and control, segregation of duties, training and other related matters. Responsibility should be properly allocated within the bank for ensuring that banks policies and procedures are implemented properly.
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evaluating and ensuring adherence to the KYC policies and procedures. The compliance procedures should provide and independent evaluation of the banks own policies and procedures, including legal and regulatory requirements. It should be ensured that the audit machinery is staffed adequately with individuals who are well versed in such policies and procedures. Internal auditors should specifically check and verify the application of KYC procedures at the branches/offices.
Training programme: A regular session should be conducted in all the training programmes of staff training college to equip the staff members on KYC and AML policy so as to protect the bank from the money laundering activities. Record to be kept of all formal training conducted. These records have to include all the names and other relevant dates and location of the training. The front desk staff needs to be specifically trained to educate the customers
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Chapter-6
Operational risk: This is the risk of direct or indirecrt loss from faulty or failed internal processes,management and systems.in todays advantage competiive environment, operational excellence is critical for competitive advantage. If aKYC policy is faulty or poorly implemented , then operational resources are wasted, there is an increasd chance of being used by criminals for illegal
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Legal risk: If a business is used as a vehicle for illegal activity by customers , it faces the risk of fines ,penalties, injunctions ansd even forced discontinuation of operations. Apart from regulatory risk,involvement in illegal activitees could lead third-party judgements and uneven contracts.In addition,professionals working within many financial and other professional sectors may also personally be subject to legal action or prosecution
Due to nature of business, these risks can never entirely be eliminated. However, if a business does not have an effective KYC policy, it will be inviting legal risk. BY strictly implementing and following a KYC ploicy , a business can mitigate legal risk to itself and its staff.
Financial risk: If a business does not adequately identify and verify customers, it may run the risk of unwillingly allowing a customers to pose as someone they are not . The consequences of this may be far reaching. If a business does not know the true identity of its customers, it will also be difficult to retrieve any money that the customers owes.
Concenration risk: This type of risk occurs on the assets sides of a business if there is toomuch exposure to one customer or a group of related customers. It also occurs on the liabilities side if the business holda large concentrations of funds from one customer or a group
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Chapter-7
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Chapter-8
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WHAT WILL HAPPEN IF YOU DO NOT PROVIDE THE REQUIRED KYC INFORMATION / DOCUMENTS TO THE BANK ? The Bank will be entitled to refuse to open the account (if you are a prospective customer) or discontinue its relationship with you citing non-providing of KYC information / documents (if you are an existing customer). If you however, require reasonable time to furnish certain non-critical documents you can approach the branch / sales staff.
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10. Dealing with enquiries from the business relating to all aspects of client approval. 11. Dealing with name changes, mergers and closure of client relationships.
The role of AML/KYC Analyst will require experience in utilizing a riskbased approach when determining due diligence requirements while a working knowledge of JMLSG Guidance, OFAC Sanctions, an understanding of the Money Laundering Regulations and proven background in MIFID would be advantageous.
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Chapter-9
Go
group of people and invests their money in stocks, bonds, and other securities. Each investor owns shares, which represent a portion of the holdings of the fund. One of the options is to invest the money in stock market. But a common investor is not informed and competent enough to understand the intricacies of stock market. This is where mutual funds come to the rescue. A mutual fund is a group of investors operating through a fund manager to purchase a diverse portfolio of stocks or bonds. Mutual funds are highly cost efficient and very easy to invest in.
But there is still some time before it will be implemented. By making KYC norms simpler, it will make investments simpler. It is especially required if investing is to become more inclusive.
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MISSION OF DENA BANK y To provide customers with premier financial services of great value. y To have a positive work environment and opportunity for growth and achievement towards staff.
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Minor Savings Scheme. Credit card in rural India known as "DENA KRISHI SAKH PATRA" (DKSP).
y y y
Drive-in ATM counter of Juhu, Mumbai. Smart card at selected branches in Mumbai. Customer rating system for rating the Bank Services.
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Dena Bank offers a suite of financial products and services to fulfill various needs of the individual and corporate clients which includes the following:
1. Personal Banking
2. Dena deposit Schemes y Premium Current Account Scheme y Premium Savings Account Scheme y Dena Alpha Bachat Khata y Dena Jeevan SB account y Dena Cash certificate y Dena minor savings scheme y Dena fixed deposit scheme y Dena recurring deposit scheme etc 3. International banking y Trade Finance services y NRI desk y Remittance
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6. Agriculture Finance y Regional rural bank y Dena kisan Gold Credit Card scheme 7. Corporate Banking y Specified Schemes Developers & builders Educational Institutions Hotel & Restaurants Hospitals Entertainment Industry 8. Other services
y y y y y y y y y y Delivery Channels Core Banking Solution Dena Alert Services Dena ATM Services Dna ill Pay Inbound Remittance Indirect Tax Banc assurance NEFT/ RTGS Distribution of Mutual Fund
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Mr. C. T. Kariya the Branch Manager says that The KYC has been implemented in the Bank since 2008. Banks have faced many problems before KYC. But they have not observed any differences after the implementation. By the implementation the bank has been satisfied with the mandatory condition but the Customers are not ready to under go the long lengthy procedure. There are Still more customers in the bank to be KYC complied. The KYC idea is not much benefiting the Bank so they want the RBI to cum out with sum new techniques.
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y To build sound customer franchises across distinct businesses so as to be the preferred provider of banking services for target retail and wholesale customer segments.
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1. Personal Loan 2. Car Loan 3. Home Loan 4. Educational loan 5. Business Loan 6. Loan against property.
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VISION:
y
To create a model Co-operative bank in a country at par with an International level and equipped with all latest information technology.
MISSION:
To expand the bank at all India level. To Provide unprecedented service to customers through various innovation in customers services so that they truly endorse our punch line-Yeh Bank Zara Kuchh Khaas hai.
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The bank is also marching towards its concept of Banking Mall under which services like General Insurance ,Life Insurance ,Mutual Funds, Pan Allotment, Portfolio management, Tax consultancy NSC/KVP to provide all financial solution to our valuable customer under one roof. PRODUCTS & SERVICES
1. Savings Account 2. Fixed Deposit account 3. Current Account 4. Double Magic Dhamaka 5. School Fee deposit 6. Children Saving Schemes 7. Pension Plan 8. SMS & Internet Banking 9. Locker Facility etc..
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CONCLUSION
The ruler who rules the market today is guided by its faithful & friendly partner to avoid a game which can go too far by adopting kyc and has been a key factor today in many areas for individuals, non individuals as well as mutual funds The project gives a lot many new things to come across and to know about the importance of knowing the customers. Knowing the customers helps the institution to get rid frauds and scams happening. Under the "Know Your Customer" requirements, people who refuse to "identify" themselves when requested will be precluded from conducting business using contemporary methods of commerce. And those who agree to the identification requirements will have their financial transactions monitored. KYC joined other actors to offer adolescents and young adults alternatives to violence by promoting respect for the rule of law, and encouraging them to deal with leadership in ways that contribute to their healing and provide a new path to the future Through this we can come to a conclusion that a better and safe transactions can take place without disturbing anything. The banks can go ahead and come up with some new technologies to fill KYC forms and get information about the customers, they can bring out something innovative so that customers need not fill the long and lengthy forms and waste their time. Banks and other financial institutions can protect themselves against Money Laundering by implementing an effective KYC Policy, knowing their customers, checking the source of funds, monitoring the conduct of accounts, and by learning to recognize suspicious/ irregular transactions.
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RECOMMENDATION
Recommendation to a Bank or Financial
Institution is not good but suggesting something to improve the condition can be done. After going through the various contents, information, research study I came across things that can be implemented.
of Identifying of the customer and beneficial owner before or during the course of establishing a business relationship or conducting transactions for occasional customers. y Conduct enhanced ongoing monitoring of the business relationship and customers. y Can also invent a master card system where in the card will contain the full detail of the customers with the ID number, PAN number, Address etc the detail about them which will help the bank to interact with them. This would also help the customer to do their transaction by jst forwarding their card which will avoid the ling procedure of KYC forms and it would be a safe transaction.
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ANNEXURE
A KYC Application Form has been designed for Individual and Non-Individual Investors separately. These forms are available on the website of mutual funds, AMFI and Central Depository Services (India) Limited (CDSL). You may also approach your distributor for a form. It is important to read the instructions printed on the KYC Application Form while filling-up the form. y Forms for Individual KYC compliance y Form for Non-Individual compliance The annexure also contains a Questionnaire which is been answer by the employees of the Banks.
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QUESTIONAIRE/ FAQ
1. Name of the BankName of the ManagerLocation of the BankWebsiteEmail-ID-
3. Was there any problem which your bank have faced when there was NO KYC?
7. Are there any customers without KYC compliance, having an account in your Bank?
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BIBLOGRAPHY
Internet Websites
1. http://www.knowyourcustomer.net/ 2. http://www.assetmanagement.hsbc.com/in/mutualfunds/kyc.html 3. http://en.wikipedia.org/wiki/Know_your_customer 4. http://scribd.com 5. http://www.rbi.org.in Books 1. Money Laundering: A Concise Guide for All BusinessBy Doug Hopton
2.