An unrivalled program for top communication professionals

Four integrated modules, specially designed by ECCE Academy, delivered by four top European business schools: IESE, INSEAD, Ashridge and St Gallen.

The image of corporate communication is too low, CCOs should create more internal awareness for a stronger profile in their relationship with all top management.

The world of corporate communication has changed dramatically. Decisions at the speed of light, always-on wireless communications, pervasive social media the measurable impact of communication on business results has grown faster than ever. As a top communication professional you are increasingly challenged by these developments.
At ECCE Academy we have developed a tailor-made program for top communication professionals, in co-operation with four highly ranked business schools in Europe. The result is a top-rated customized program, challenging you with new ways of thinking about personal development in and outside your job. No-one else offers you such an exclusive, integrated program. In a series of four 3 day modules, spread over 2012 you and your peers from across Europe will work with a diverse world-class faculty, experience high-impact learning and share experiences in Leadership (INSEAD), Personal Impact (Ashridge), Insights into Corporate Communication (St. Gallen) and Business Strategy (IESE). As an experienced communication professional, we know that you want to explore new frontiers, with a strong business focus and a global perspective. The ECCE Academy program will help you achieve this.

Ashridge, London

Program 2012
Module I

As a top communication professional you are expected to demonstrate business acumen, have a deep understanding of your companys strategy and make an impact in the Boardroom.* * According to research conducted in 2010 by the Communication Monitor. Our program has been carefully designed in four modules to help you achieve all these objectives

Personal Impact
14 - 18 March, Ashridge, London

Module II

New Insights into Corporate Communication

20 - 24 June, University of St. Gallen, Switzerland

Module III

Leadership Excellence & Success

5 - 9 September, INSEAD, Fontainebleau

Module IV

Business Strategy
14 - 18 November, IESE, Barcelona
Each module features an opening session on Wednesday evening, two sessions on Thursday, Friday and Saturday and a closing session Sunday morning. Evenings are reserved for informal networking, experience-sharing, special activities and group work. A maximum of 25 participants per program, to guarantee an optimal blend of personal attention, group interactivity and learning.

Leadership must be learned, its an area in which you can inspire and enthuse people.

To understand the strategy and the business within the company and to know how to lead are vital.

To have a module for business strategy is an excellent idea.

In conclusion
Our unique 2012 program of 4 short modules, fully endorsed by EACD, offers you this unrivalled opportunity to develop your skills, enhance your knowledge and master the latest trends in communication. Modules are designed expressly to: Increase your personal impact and raise your profile Give you new insights into the latest corporate communications techniques Develop your leadership qualities Strengthen your role in contributing to business strategy IESE, Barcelona

Who will participate?

All participants in the ECCE Academy program will be experienced, senior communication professionals from European companies, organisations and agencies.

Peer feedback

The ECCE Academy program was extensively benchmarked with a selection of Corporate Communication Officers in Europe. This produced invaluable feedback on the content, structure and timing of the curriculum. The objectives of the program were unanimously endorsed and received positive recognition.

Unique benefits for you and your company in just 16 days

INSEAD, Fontainebleau

New skills and heightened self-awareness for your professional advancement Techniques for connecting effectively at Board level Personal growth through the intensive curriculum and new peer contacts Knowledge of the latest corporate communication practises and developments Greater understanding of how to become a trusted advisor and close business partner to your CEO and other senior directors Extended ability to work with and influence surrounding interest groups, both formally and informally - outside and inside the company An invaluable ECCE Academy alumni network, providing career-long opportunities for sharing experiences and ideas A Certificate providing recognition of your participation and your achievement

The foremost benefit of this program is that it continuously brings in the communication component while addressing business, strategy, marketing, and leadership issues.

The program provides the most relevant topics for top communication professionals.

ECCE Academy was founded by four senior business executives who are all active in the field of communication, Simone Bos, Eric Eggink, Peter van Minderhout and Ferry Tromp. We share a strong belief that communication professionals ability to in uence others, show leadership in their organisations, meet business objective and leverage the latest communication frameworks are critical skills that should be developed to the highest level. The ECCE-Program Director is Peter van Minderhout. Previously Group Director Communications with TNT, he has an extensive business background and is now a frequent university lecturer on corporate communications.

From left to right: Ferry Tromp, Eric Eggink, Simone Bos, Peter van Minderhout

For application, fees and more information, please visit us at: www.ecce-academy.com For contact: info@ecce-academy.com By fax: +31 (0)71 512 03 64 By phone: +31 (0)6 53 41 37 26 Business schools online: In writing to: Ashridge www.ashridge.org.uk University of St. Gallen www.unisg.ch INSEAD www.insead.edu IESE www.iese.edu Peter van Minderhout Program Director ECCE Academy PO Box 71010 1008 BA Amsterdam The Netherlands

www.ecce-academy.com