AKHTAR HUSSAIN MUHAMMAD FAROOQ ASGHAR ABBAS FAISAL NADEEM

ROLL NO. 133 ROLL NO. 121 ROLL NO. 130 ROLL NO. 113

ACKNOWLEDGMENTS
All praise to Almighty Allah, The most merciful and Compassionate, With the willingness of whom we are able to Do a project like this and Without Whom we are nothing. We express our gratitude to our kind facilitator SIR FAHEEM ATHER HAQANI Who kept our morale high by his suggestion and appreciation He was available to us whenever and for what ever we consulted him Without his precious guidance and help we would never be able to develop this project.

PRODUCT
In marketing, a product is anything that can be offered to a market that might satisfy a want or need. However it is much more than just a physical object. It is the complete bundle of benefits or satisfactions that buyers perceive they will obtain if they purchase the product. It is the sum of all physical, psychological, symbolic, and service attributes. A product is similar to goods. In accounting, goods are physical objects that are available in the marketplace. This differentiates them from a service, which is a non-material product. The term goods is used primarily by those that wish to abstract from the details of a given product. As such it is useful in accounting and economic models. The term product is used primarily by those that wish to examine the details and richness of a specific market offering. As such it is useful to marketers, managers, and quality control specialists. A "man" can also be an "experience", which like a service is intangible. However an experience is unique to the receiving individual, based upon their history. Example: amusement parks offer rides (product), acceptance of credit cards (service), and audience participation at the dolphin show (experience). My value of the dolphin show is different from yours, and to the extent I value it more, will trade more for it (money). The word "product" is also used as a pejorative term to describe teenagers who have homogenized themselves in the sense they have become indistinguishable due to their clothing, possessions, and brands they choose to display (at least at first glance).

THREE ASPECTS
There are three aspects to any product or service: 1. Core Benefit o In-use benefits o Psychological benefits (e.g., self-image enhancement, hope, status, self worth) o Problem reduction benefits (e.g., safety, convenience) 2. Tangible Product or Service o Product attributes and features o Quality o Styling o Packaging protection and label information o Brand name 3. Augmented Product or Service o Warranty o Installation o Delivery o Credit availability o After-sale service and maintenance

CLASSIFYING PRODUCTS
Product management involves developing strategies and tactics that will increase product demand (referred to as primary demand) over the product's life cycle. One useful technique in understanding a product is the Aspinwall Classification System. It classifies and rates products based on five variables: 1. Replacement rate (how frequently is the product repurchased?) 2. Gross margin (how much profit is obtained from each product?) 3. Buyer goal adjustment (how flexible are the buyers' purchasing habits in regards to this product?) 4. Duration of product satisfaction (how long will the product produce benefits for the user?)

5. Duration of buyer search behavior (how long will they shop for the product?)

TYPES OF PRODUCTS
There are several types of products:

Consumer products: used by end users Industrial products: used in the production of other goods Convenience goods: purchased frequently and with minimal effort Impulse goods: purchase stimulated by immediate sensory cues Emergency goods: goods required immediately Shopping goods: some comparison with other goods Specialty goods: extensive comparisons with other goods and a lengthy information search Unsought goods: e.g., cemetery plots, insurance Perishable goods: goods that will deteriorate quickly even without use Durable goods: goods that survive multiple use occasions Non-durable/consumption/consumable goods: goods that are used up in one occasion Capital goods: installations, equipment, and buildings Parts and materials: goods that go into a finished product Supplies and services: goods that facilitate production Commodities: undifferentiated goods (e.g., wheat, gold, sugar) By-products: a product that results from the manufacture of another product

CONTENTS
Executive Summary Introduction Of the Product Mission Statement Marketing Environment Analysis Political Conditions Economical Conditions Social cultural Conditions Technological Conditions SWOT Analysis SWOT ANALYSIS OF Nestl Strengths Weaknesses Opportunities Threats Pure Healths SWOT Analysis Strengths Weaknesses Opportunities Threats

Conclusion of Marketing Environment Marketing Mix Product Price Placement Promotion Bibliography

EXECUTIVE SUMMARY

We want to describe that our this project of new product development will help a lot us in our future marketing career. Purpose of this project is to build our confidence and seek marketing activities practically. In this project we focused on how to launch a new product in the market. We also tried to explain how to control all other marketing activities, marketing strategies future plans other activities. For this purpose we established a new company PURE HEALTH DAIRIES PURE DAIRIES

Our this company deals with tetra pack-food items. Our product name is PURE HEALTH YOGURT PURE YOGURT

INTRODUCTION OF PRODUCT

Product that we launched has frequently large use in our daily life. People use dairy products daily. Most of people use yogurt in breakfast. This product has healthy impact on the health of people. It is also not dependent on any particular season or event. The product has the quality that it does not has a negative perception on religious, racial, color and on other social conflicts.

Company Name

PURE HEALTH DAIRIES

Product Name
PURE HEALTH YOGURT

SLOGAN

We dont provide people Just Yogurt but pure health.

MISSION STATEMENT

Our objective is to provide fresh quality Yogurt keeping in view all the health standards and customer demands at affordable price.

LOGO

MARKETING ENVIRONMENT ANALYSIS

This analysis includes complete study of marketing environment. Every company must study its marketing environment before introducing or launching a new product in the market. Company should have full knowledge about its surroundings and competitors. Company should fulfill all these conditions before

any launching any new product in market or before taking nay step. Therefore we have also studied the marketing environment before launching our this new product. We have also studied the environmental impact that could have an effect on our strategies in full.

1. POLITICAL CONDITIONS
STRENGTHS

For a healthy business environment the stable political conditions are must. At the moment the country is governed by semi-democratic parties. But the important thing is that beside different controversial issues among Govt. and the opposition parties the Govt. is paying serious attention to matters relating to trade and industry. A trade policy is recently announced by the Govt. in which steps are taken and strategies are formulized to develop investor friendly conditions in the country and the policy is in very much favor of investors. The Govt. has taken serious measures to help the investors in determining the business opportunities. The industry and Trade department is conducting seminars and is training the investors to formulate strategies. The Govt. is also providing credit facilities to the investors

through different banks and financial institutions. In short the Govt. is making its level best and is guiding and encouraging new investors to promote investment in the country and providing best facilities to them.

WEAKNESSES

The biggest political weakness that discourages the promotion of investment in the country is the absence of a completely democratic environment. The investors are not certain about the existence of the Govt. and its policies in the long run. As for as the history of the country is concerned, the country has not been ruled by a completely democratic party for a complete period. Although the current political scenario is quite reliable but the investors are hesitant to take initiative because of the countrys past political achievements. Among other weaknesses are the non-elastic and inconsistent tax structure of the country which has also an impediment in the way to establish a new company.

2. ECONOMICAL CONDITIONS
STRENGTHS

Economical factor plays an important role in the successful operation of a company. At present the interest rates are low which are very much encouraging for the investors. The banks are offering credit to investors at very low rates and on very short notice. The Govt. has made special arrangements to provide credit in a very short time and SBP in the same connection has reduced the interest charges and offered various facilities to investors.

WEAKNESSES

The fluctuating inflation rate and the increasing unemployment is the biggest hurdle in the way to new investment. Although the Govt. is taking measures to overcome the increasing inflation and level unemployment but it is not sure by that, concerning to the past continuously changing history of the Govt. The economic conditions of the country are not satisfactory at the moment and the countrys economy is in depression and recession. The GDP is not as attractive as it should be to attract new investment but it may rise in the future.

3. SOCIAL CULTURAL CONDITIONS

The Social cultural Conditions have not a substantial impact on the product by itself. Social environment has no impact on the food items. This is because by using Yogurt social values are not damaged. Rather we are expecting good response from the customers, as our company is totally a Pakistani company. The product as being the national food, launched by a country based company is thought to be the warmly welcomed by the society as the societys present attitude is developing more towards its national products. As for as the products religious impact is concerned, it does not have an offensive image about a religion. Our target market is mostly Muslim dominant so the product is well according to the religion. Another strength related to the product is that the societys attitude is now developing towards diet and people are now more conscious towards their health. The product has the quality to provide people the necessary vitamins and proteins and has the ability to help people maintain their diet.

4. TECHNOLOGICAL CONDITIONS
STRENGTHS

The technology is moving with a rapid speed and is offering convenient ways which are also cost effective in developing the products. The technological environment is offering new ways to develop high quality products in a very quick time. New machines for standardization, pasteurization, packing products etc. are developed which has made the production as well as other process very cheep and made it possible to develop more products in less time to dominate the whole market. Through Technology the products could be maintained fresh and high quality that can be stored for long times. Another very recent and highly valued technological benefit that also helps in striking the minds of consumers is the development of internet and E.business through which companies can compete and influence the minds of customers by offering them information rich products.

WEAKNESSES

Although technology is very beneficial for developing the products quickly and at a very low price yet it has some disadvantages as well. Current high technological development is more beneficial for established companies but we as a newly launched company could not afford to update our equipments as quickly. Although we have latest machinery but the technology is changing in days and this discourages the infants to struggle. The old companies due to their larger market share and economies of large scale production could update their machinery accordingly and that creates hurdles in the operations of companies working on small scale.

SWOT ANALYSIS
SWOT ANALYSIS OF Nestl STRENGTHS

1. FINANCIAL
During 2002-2003 Nestl showed growth in total profit and sales as well, in 2003, Nestl total sales had reached U.S.$29 billion. It had become the world's largest food ad beverage company at that time. Nestl strong sale was due to its giant sales network around the world. The company operated 428 factories in 60 countries. Total company sales were 46 percent in Europe, 26 percent in North America, with a further 12 percent in Asia and 10 percent in Latin America and the Caribbean. (Exhibit 1) As the financial situation were of fundamental importance to the company, Nestl successfully strict-controlled its stock and debtors, and centralized cash as much as possible.

Figure : Total Profit of Nestl from 2002 to 2003

NESTLE Total Profit
US$1,475 US$1,393 US$1,225 US$995 US$711 0 200 400 600 800 1000 1200 1400 1600

US Million Dollars

Figure: Total Sales of Nestl from 2002-2003

NESTLE Total Sales

US$29,365 US$27,803 US$23,626 US$21,153 US$17,159 0 5000 10000 15000 20000 25000 30000 35000

US Million Dollars

Exhibit 1: Nestl Financial Summary (Millions of Swiss Frances)

Net sales Operating income Net income Total assets

2000 31,141 3,156 1,487 24,474

2001 38,050 3,671 1,789 25,095

2002 40,600 4,288 2,038 33,169

2. MARKETING

A. PRODUCT IMAGE Nestl had built up a good image in the countries in which it entered. Every year, Nestl would spend about Swiss Franc 80 millions to help the developing countries to improve the quality of the products. Meanwhile, they had employed over

100 experts to provide training courses to the local people in the developing countries. All these activities could help Nestl build up a good image in those countries.

B. BRANDING
Nestl was good at her brand management. Nestl treated her brands as well as the brand managers were the most important assets. Chief executive Peter Bra beck regarded the company's brands as "Creatures with a Soul". Brands need to be "nursed rather than managed," he said. In addition, Nestl had 20 marketing research companies worldwide to study the consumer behaviors in a particular country. This builds up a brand that could suit local taste in different region.

3. OPERATION
A. OPERATION PHILOSOPHY Nestl original activities are in Switzerland, and account for less than 2% of its global turnover. Nestl learned very early to respect the social, political and cultural traditions of all countries in which the products were produced and sold. And she decentralized into "People and Products" oriented

company. In other words, Nestl had great respect for the cultures and traditions of the countries in which she operated. Nestl believed that its activities in any country could only be of long-term benefit to the company if they were at the same time beneficial for that country. The continuous and well-proven success of the Nestl Group was based on the merit of its long-term strategy rather than aiming at short-term only benefits. B. MANAGEMENT STRUCTURE Nestl had established a good decentralized organization system. It was experienced in pushing down responsibility to local units, which typically enjoyed a high degree of autonomy with regard to decisions involving pricing, distribution, marketing, human resources, and so on. In each regional office, it had the power to do the best analysis and decide the most suitable taste and preference for the products, in order to adapt to the country difference.

HUMAN RESOURCES
In Nestl, the human factor played a prominent basic part in company strategy. She devoted to developing and fostering managers and training employees so as to raise product quality. In 1963, Nestl already set up a large Nestl training

center to provide employee with different knowledge and technology about making instant products. Besides, Nestl achieved good human resources management by making few rungs in the management ladder.

C. RESEARCH & DEVELOPMENT Nestl emphasized the quality of the Yogurt. Before starting production in one country, it would send a team of Yogurt experts to do the research of the local milk quality. Also, as there were about different kinds of Nestl Yogurts, Nestl would do the test experiment in that country to ensure their tastes was subject to the different preferences of consumer in different countries

WEAKNESSES
DISTRIBUTION
In Pakistan, Nestl lacked an established distribution network to transport raw materials to factories and the finished goods to the wholesalers or retailers. This weakness would increase the distribution cost of Yogurts.

SOURCING OF RAW MATERIAL

Milk is the major raw material of Nestle Yogurt. Nestl usually procured milk from one farm that produced high quality milk. However, reliance on one farm would reduce its bargaining power on suppliers.

OPPORTUNITIES 1. HUGE MARKET POTENTIAL

In Pakistani markets still there is a large potential available for the manufacturers to introduce the Yogurt because for a time being Yogurt producers didnt cater the whole market which opens a window for a manufacturer to come in the market as Yogurt supplier in tetra packs.

11. URBAN REGION BLOOMING

So far Nestle has targeted the main cities like Karachi, Islamabad, Lahore & Multan etc but the cities like Hyderabad, Mansehra and other developing cities were ignored in the past but now they are also very lucrative areas to be dumped by consumer products.

THREATS
1. CHALLENGE OF SUBSTITUTES
When we talk about tetra pack Yogurt CDL has emerged as a big threat for all the Yogurt producers. Similarly at the same time Halla has been in the market over the period and is maintaining its reasonable share in the market so this is one area where Nestle has to ponder over to surpass these close competitors.

11. LOW PRICING OF OTHER BRANDS

The prices at which the other companies are offering their Yogurt are comparatively very low as compared to the Nestle Yogurt that affects the market of the Nestle Average consumers never go for the Nestle because of the high price. So Nestle should have to lesser their price in order to capture a large market share.

PURE HEALTH,S SWOT ANALYSIS

The SWOT analysis covers strengths, weaknesses, opportunities and the threats. Strengths and weaknesses are generally internal factors, which we can address by changing our business activities. Opportunities and threats are generally external. But before setting strategies there should be a process, which should be carried on while setting strategies. This process is normally known as SWOT analysis.

S: Strengths W: Weaknesses O: Opportunities T: Threats

STRENGTHS

1 . QUALIFIED AND EXPERIENCED MANAGEMENT

We have hired experienced managers who are qualified from the worlds renowned business schools and have a great exposure in serving leading firms in the industry. All of them have strong innovative skills and they are enthusiastic and are focused to make their countrys firm as the worlds largest food firm by focusing to capture the markets of Jhang and Sargodha in the initial stage of their long journey.

2 . LATEST EQUIPMENT

To ensure quality and curtailing the cost we have the latest machinery and equipments. We have the latest machinery that is now in use in most of the international firms.

3. PERSONAL DAIRY FARM

We have a well established and well-managed personal dairy farm to get the best quality raw material used in the production of yogurt at the right time. By having our own dairy farm we do not have to rely on any suppliers.

4 . MOTIVATED AND INNOVATED EMPLOYEES

Employees are the most valuable assets for any company and they play a key role in its success. Fortunately we have a pool of the best and hardworking employees in the market. Our Human Resource Department has recruited employees with having innovative skills and they are masters in their work area.

5. STRONG FINANCIAL POSITION

As compared with most of our competitors we have a sound financial position and credibility in the eyes of financial institutions. We have a very handsome balance sheet and valuable assets.

6 . PERCEPTION OF BEING THE NATIONAL

As the recent trend of the society is moving towards buying the national products so we have a competitive edge on most of our competitors as being the nationals.

WEAKNESSES

1 . NEW COMPANY---- LESS RECOGNITION AMONG CUSTOMERS AS COMPARED TO COMPETITORS

As our company is new in the industry and there are already well established brands in the market we would face a strong competition in terms of price, packaging and positioning of our brand in the at a desirable place in the minds of the consumers.

2 . LIMITED KNOWLEDGE OF CUSTOMERS

As we are launching our first packaged product in the market so we have little idea about the consumers attitudes, behaviors and response towards our product. We cannot pre-assume the response of the customers.

3. DISECONOMIES OF SMALL SCALE PRODUCTION

As we are launching the product only for Sargodha and Jhang region, our production is at small scale and because of strong competition we have to emphasize on intensive advertising

campaigns we have to face the diseconomies of small-scale production.

4 . LACK OF OWN DISTRIBUTION CHANNELS

As we are newly established we do not have our own distribution channels to place our product. We have to rely on some private firms to make our products available on the right place and at the right time throughout the whole market (Sargodha/Jhang).

OPPORTUNITIES

1 . PRODUCT LINE EXPANSION

Our personal dairy farm can provide us an enormous support in increasing our product line by offering products like Desi Ghee, Butter, Cream and Cheese.

2 . MARKET EXPANSION
We can expand our market in future to the entire country and across the country as well.

THREATS
1 STRONG AND SOUND COMPETITORS
Major threats to our company are of two kinds on dealing in packaged yogurt and others selling loose yogurt. The loose yogurt centers are large in numbers and are widely spread especially in Sargodha region. The multinational firms like Nestle are well established and have their desired positioning in the minds of consumer.

2. LESS INCLINATION TOWARDS PACKAGED PRODUCTS

The consumers especially in Sargodha and some areas of Jhang are more inclined towards loose yogurt centers because of their cultural backgrounds.

3. CONSUMERS USUALLY DONT APPRECIATE NEW PRODUCTS

The trend, as we have experienced in this region through survey is that majority of the people dont appreciate new companies or

new products except for those companies who have high credibility in the market.

CONCLUSION OF MARKETING ENVIROMENT

With the help of an intensive study of the entire market in its whole perspective it has come to know that the overall environment is not much in favor of new firms. Because of semidemocratic ruling and the presence of well established competitors holding major part of the market it seems very difficult for a new firm to make its place in the market and position its product easily. The political, economical (to some extant) and technological environments are more in favor of previously established firms and thus making it difficult for the new ones to enter. In reality every firm has to spend some time and develop its strategies according to the environment. But at the moment the environment is not consistent politically, economically as well as technologically. The interest rates, inflation rate, Govt. strategies, policies, rules governing trade and industry in the country are changing very frequently. Also technology is

changing rapidly. This has placed impediments for newly and less experienced firms to enter and survive in the market. However the socio-cultural market is bending in favor of national base firms as ours, the attitudes of people is now changing from foreign products to national product as the Anti Muslim campaigns are growing in progress by the foreign countries thus encouraging the local firms to expand their operations.

MANUFACTURING PLAN
We have a well plan about Facility Inventory management Human resources Operational management

ENTREPRENEURIAL TEAM
We have hired experienced managers who are qualified from the most recognized institutes of Pakistan. They are best in their fields. All of them have strong and great skills and abilities to take a business from low to a high peak.

MARKETING MIX
1. PRODUCT

PRODUCT NAME

Pure Health Yogurt

The product is named based on its quality level and on the companys strategy and its vision to provide high quality products to its valued customers not only to increase its market share but also to provide fresh and delicious yogurt to its customers that will give them strength and protection against the adverse effects of diseases and ultimately increase their life.

PRODUCT STRATEGY
As we are a newly launched company and we have no pre-existing customers, we have to position our product in the minds of the customers and consequently in the market with the help of our effective and customer oriented strategies. Keeping this in mind we have conducted a survey of people belonging to different age groups and social classes. In that particular survey they were questioned about different aspects of the product which has helped us to determine the product sizes, packing, colors and other such attributes that customers like the most and that our competitors are not offering at present.

COMPETITORS STRATEGY
The size of the product is of much importance in the success of the product. As for as size of the product is concerned our competitors are offering their products in following sizes.

Nestle
500gm 200gm

CDL 500gm

Prime 500gm

Halla 475gm Also provide yogurt in loose packs. Loose Yogurt centers They have no specific sizes, but they provide customers products in sizes which they demand. Their product are also not in proper

packing and are not developed on the basis of international standards.

THE COMPANYS STRATEGY

On the basis of product sizes offered by our competitors and on the basis of information obtained from survey we have decided to introduce our product in the market in the following sizes.

------------1 Liter ------------500gms ------------250gms

COLORS
As for as the colors are concerned most of the people have showed their interest in bright colors without naming a particular color, but majority of people have agreed on

the following colors to be the part of labeling the product. ---------------Blue --------------- Red ---------------Yellow ---------------Green

PACKING

According to the information gathered through survey the people have stressed that the product should be offered in a packing that facilitate customers to keep other house hold things and could be used for multipurpose. By keeping this in mind we have designed the packing of the product that serves that purpose of the customers. We have

offered the product of 250mg in traditional thin plastic packing that is most often used by our competitors. The packing of 500 gm and of 1liter product size is as follows.

The Big Lid opening offers a unique possibility to enter new segments. The Tetra Top package with this opening is suitable for highly viscous and even gelatinous products. It opens up approximately three quarters of the package top, allowing its content to be eaten with a spoon.

BENEFITS

Plastic top in different colors The large opening is convenient for eating with a spoon

Applicable for the Tetra Top package family Midi (200, 250, 330, 375, 400, 500 ml, 1liter).

Could be used for multipurpose and for storing dry things.

Ability to save the product from the adverse effects of light, heat and other environmental factors.

2 . PRICE

Every marketing activity--------including pricing ----should be directed towards a goal. Thus one should decide on its pricing objectives before determining the price itself.

PRICING OBJECTIVES
There are mainly three types of pricing objectives.

PROFIT ORIENTED o To achieve a target return o To maximize profit

 SALES ORIENTED o To increase sales volume o To maintain or increase market share

STATUS QUO-ORIENTED o To stabilize prices o To meet competition

As we are in infancy and have no position in the market we have decided to enter in the market by focusing on Sales Oriented objectives and determine our strategy accordingly. We have examined the prices of our competitors and determine our prices as follows.

PRICING STRATEGY

Prices offered by competitors: Nestle CDL Loose Yogurt Centers Halla

Nestle Product Size Price 500gm Rs.24 200gm Rs.13 CDL 500gm Rs.23 Loose Yogurt Centers 1 Liter Rs.24 500gm Rs.12 250gm Rs.6 Halla 475gm Rs.25 Loose packing 1Liter Rs.22

OUR PRICING STRATEGY

Cost Approximation

The total per unit cost that will occur on the production of the

Prime 500gm Rs.24

product is estimated as follows. Cost of milk Electricity Factory over head Miscellaneous Total cost approx. Rs.4 Rs.2 Rs.6 Rs.5 [Rs.17]

As we are new in the market and our objective is not to maximize our profit but to capture the market we will introduce our product at a discounted price initially. But with the passage of time we will place our product on its real price but we have decided to penetrate the market with low price. In accordance to our strategy we have decided to offer the product to customers at a discounted price of Rs.20 for the very first month of its issue. After one month we raise its price to Rs.23. This price is very much compatible and the offer is substantial enough to attract a large percentage of market in a very quick time. As for as the retailers are concerned they are offered a margin of Rs.1 at present. We have decided to give them a maximum margin of Rs.2. That will helps us in promoting our product broadly and with convenience also.

3.PLACEMENT

As for as the placement of the product is concerned we have decided to place the product in all the major as well as minor markets of Sargodha and Jhang. Yogurt is such type of product which is purchased frequently and it is required on daily basis.

We have decided to acquire the services of the largest and the most organized distributors of Sargodha and Jhang in the beginning. The Khan Distributors have a great name in the market and they are also well established and have their access in both cities. We have decided to place our products with their services in Sargodha and Jhang by giving them some share in the profit as per agreement.

4. PROMOTION

Effective promotion paws they way for the products success. There are many different ways through we can promote our product. Actually Yogurt is among such products that have a very wide market and it is almost equally consumed by different age group people. Keeping this in mind we have planned a very wide promotion strategy that covers almost every part of the society. We have also paid serious attention to the span of intensive promotion in the initial stages. We have supported our promotional strategy with the use of media, printing sources and also with the help of some schemes such as lucky draws, hajj schemes as well as extra product in the same price. Our promotion strategy in detail is as follows.

PROMOTION THROUGH MEDIA

1. TELEVISION CHANNELS
As a wide range of our market watches TV daily, we have decided to promote our product to that part of our target market through TV. Since our target market includes people belonging to all age as well as social groups so we have decided to promote our product through intensive TV marketing. In this connection we have made arrangements to play the ads of our product during NEWS, Stage Shows, Dramas, Cartoons, Morning Transmission and in other such occasions and in such program that convey our message to maximum people belonging to our target market. We have decided to play our ads between 5 to 10 times daily for the very first month consecutively.

2. NEWS PAPERS AND MAGAZINES

NEWS papers and Magazines are also very important sources of reaching to our customers who do not watch TV. There are many NEWS papers and Magazines in the market which cover the whole of Sargodha and Jhang comprehensively. We have chosen

the following NEWS papers and Magazines to promote our product.

NEWS papers JANG NAWA-E-WAQT THE NEWS DAILY ARZOO MAGAZINES AKHBAR-E-JAHAN FAMILY MAGAZINE We have decided to print our ads on the front pages of all these sources in the very first weak and then in the vicinity of most attractive parts, columns, and portions of then afterwards.

PROMOTION THROUGH PAMPHLETS

In order to make our promotion more intensive and also to cover and convey our message to maximum of our market we have decided to promote our product through pamphlets. We have decided to print above 40000 pamphlets that are not only attractive in their design but also rich in information. These pamphlets will be distributed in the public places such as

Mosques, Parks, Markets and also by dropping the pamphlets door to door.

PROMOTIN THROUGH BANNERS AND SIGN BOARDS

Another very important and wide ranged strategy is to promote our product through Banners and Sign Boards. It has been said that,

Picture speaks a thousand words Picture keeping this in mind we have decided to construct and prepare highly attractive as well as innovative Banners and Sign Boards that will be installed on all the Main Spots, Public Places, Main Roads, Railway Stations and on all the sky scrappers of the cities.

PROMOTION THROUGH CABLE OPERATORS

Cable is the most popular and fast growing entertainment source and is getting popularity by leaps and bounds. We have decided to promote our product by playing continuous ads of our product on the cable during a program as well as by continuously scrolling a bar through out the month.

PROMOTION THROUGH SCHEMES

We have decided to promote our product also by introducing some consumer as well as retailer oriented schemes. The schemes that we have decided to offer are as

Hajj Schemes based on current scenario Lucky draws Extra Product With in the Same Price Offering gifts of Home Appliances

BIBLIOGRAPHY

WEB REFERENCES
www.tetrapak.com www.google.net.pk www.economist.com www.nestle.com

PERSONAL REFERENCES

Naeem Khan Hassan Javed Mian Ahmed

OTHERS

Residents of Sargodha and Jhang.

YOUR OPINION:

__________ _______________________________ _______________________________ _______________________________ _______________________________ _______________________________ _______________________________ _______________________________ ___________

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