NAME: _____________________________________________________ COMERCIO FINAL EXAM VOCABULARY

09/06/2011

1. Use the words in the word bank to fill in the missing words in the sentences below (10 points) Word Bank: publicity, sponsor , advertisement, advertise, product placement, issue, target, viral marketing, brief, advertorial 1. We need to get as much ____________as possible for our company, so that people will know about us. 2. Many large sport companies like Nike and Puma ______________ sports events. 3. The ______________of our product appears on all major search engines today. 4. Retailers often ____________ a new product by putting it in the most eye-catching places. 5. The _________ is the document that details the project objectives, reporting procedures, timescales, etc. 6. A paid advertisement that is designed in such as manner that it gives the impression of being an editorial rather than advertisement is an _____________ 7. The measurement and management of brand value has become a major ___________ for marketers in the past couple of years. 8. A ______________ market, is a market which an organization/company sets its views on. 9. _________________ uses "word-of-mouth" to increase brand awareness. 10. ________________ refers to having a brand (Coke, Nike, etc.) appear during a movie, show, etc. Companies usually pay a lot of money to have their products appear this way. 2. Complete the article with the words below. (10 points) annual turnover Business headlines DVP has cut its _________________ to 12p per share after two years of declines in _______________. Leostone PLC has declared __________________ after a year of heavy pre-tax losses. Abbot & Asher, the Newcastle-based pub chain owner, is suffering in the current ____________________ because consumers are spending less money going out. Burnside Group, which has a large _________________ in Living Rooms, the high-street furniture shop, is making a further investment in an attempt to save the chain from failure. bankruptcy equity stake dividend recesion

3. Match the statements with the best replies: (5 points) 1. 2. 3. 4. 5. I got the job! Thanks for your help. Do you mind if I have some coffee? Let me buy lunch. I heard that Ray has lost his job. a) Help yourself. b) Bad luck. c) Congratulations! d) No, it's on me. e) Not at all.

GRAMMAR 4. Write the verb in brackets in the correct form (present simple, present continuous, will, going to, past simple or present perfect) (10 points) 1. I always ________ (try) my best. 2. I'm sorry, ________ ( you / talk) to me? 3. I ________ (go) to the mountains this weekend. 4. Tomorrow morning I __________ (fly) to Athens for a meeting. 5. Wait! I _____________ (drive) you to the station. 6. Look at the clouds it ______________ in a few minutes. (to rain) 7. It _________________in the mountains tomorrow evening. (to snow) 8. How long ___________________ (you / have) your car? 9. I ___________ (live) in Paris for 5 years and then I moved to Barcelona. 10. I _____________ (lose) my purse. I can't find it anywhere. 5. Complete the sentences so that they have the same meaning as the sentence given. (5 points) Example: That car cost 20,000 euro. It's a 20,000-euro car. 1. His presentation will last for ten miutes. He's going to give a ________________________ presentation. 2. Our ales rose from $4 million to $6 million last year. Last year, our sales rose by ____________________________. 3. I need to know more about the meeting we had today. I need to know more about ____________________________. 4. Our investment rose by 4 million to 16 million. Our investment rose from _____________________ to 16 million. 5. What was the main idea of the paper? What was the ___________________________.

6. Complete the sentences with a/an/ the/ or nothing (-) (10 points) 1. Taiwan was called "Isla Formosa" by ___ Dutch 2. ___ first Presidential election was March 23, 1997. 3. There are many ___ earthquakes in Taiwan every year. 4. Taiwan has ___ strong economy. 5. ___ Taipei is the capital of Taiwan. 6. Taiwan is ___ island. 7. ___ large mountain range runs down the center of Taiwan. 8. Taiwan is ___ industrialised country. 9. Taiwan is ___ tropical island. 10. ___ language and culture of Taiwan is Chinese. 7. Complete the sentences with should/shouldn't/must/mustn't/have to/don't have to_ (10 points) 1. You are overweight. You ___________ go on a diet. 2. You __________ never speak to your mother like this. 3. The kids __________spend so much time in front of the TV. 4. Students _________ pass an entrance examination to study at this school. 5. You __________ take some medicine for that cough. 6. Jenny, you ________ play in the street! It's dangerous! 7. You ___________be rich to be a success. Some of the most successful people I know haven't got a penny to their name. 8. You _________forget to pay the rent tomorrow. The landlord is very strict about paying on time. 9. You _________ renew your residence permit after three months. It's the law. 10. You don't know that film!! You ________ really watch it!!