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DO YOU Know
The average human spends 1/5 of his or her life talking? That is 50 pages book in a day; 52,800 pages in one year
DO YOU Know
A. 60% of all management problems are caused by faulty communications. B. Most relationship breakdown between spouses is due to lack of communication. C. More than 90% of all criminals have difficulty in communicating with others.
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Olu
Persuasion
the skill of using words to change the way others think, feel & behave. it happens through your ability to communicate well. You can be an outstanding student of human behavior & a clever observer of human nature, but if you dont know how to communicate effectively, you will do poorly at persuasion. Communication is everything to persuasion! use messages to change the meaning in the other person so that the other person changes the way he or she thinks, feels, or acts.
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INGREDIENTS OF GOALS
SPECIFIC
MEASURABLE
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ACHIEVABLE
REALISTIC
TIME-BOUND
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S M A R-T
A Goal is a Specific, Measurable, Achievable, Realistic & Time-bound target accomplishable under Specific Cost Constraints.
A
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Noise Encode
Message
Decode
Sender
Receiver
Decode
Encode
Feedback
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Meaning
Message
Message
Meaning
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Communication Cascade
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Communication Cascade Reception: Processing: Did you think about the message
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Response:
Interference
1. 2.
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4. Always advocate a competitive option In the persuasive world there are options if when accepted will prevent the audience from accepting yours
6. If you cant succeed dont try Is the bear dead or sleeping? Dunno. Lets give it a poke and find out
8. Strengthen & deepen dialogue not control Without dialogue there is little or no persuasion
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Fe selu!
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Precision
Persuasion
Recommendations
Chapter 1 - 36
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Imagine!
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Overload
40
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Next Level
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How it works
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1 Mind 2 Channels
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Space to
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Solutions
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1
48
2
Break Story into Digestible
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3
50
Visual + Words
4
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5
52
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Other Tips
Define objectives
Analyze audience
Create Presentation
Introduction
Body
Ending
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Introduction
Body
Ending
Introduction
Body
Ending
Introduction
Body
Ending
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