1 sORDINANCE MASTER OF BUSINESS ADMINISTRATION (MBA) (FIVE-YEAR INTEGRATED PRACTICE-ORIENTED COURSE) EXAMINATION (SEMESTER SYSTEM) The duration of the

e courser leading to the Degree of Master of Business Administration (MBA) shall be five academic years. Each year shall be divided into two Semesters i.e. July to November/December and January to April/May. Each Semester shall have minimum 90 working days. The examination for the First, Third, Fifth, Seventh and Ninth Semesters shall ordinarily be held in the month of December/January and for the Second, Fourth, Sixth, Eighth and Tenth Semesters in the month of May/June on such dates as may be fixed by the Controller of Examinations. The Schedule of dates fixed in accordance with Clause 1.1 above shall be notified by Controller of Examinations. 1. The last date by which the admission examination forms and fees must reach the Controller of Examinations shall be as per schedule at appendix -1. 3.1 A person who has passed the Senior Secondary Certificate Examination (10+2 Standard) of the Board of School Education, Haryana or an Examination recognized as equivalent thereto, securing not less than 50% marks in the aggregate with English as one of the subject, shall be eligible to seek admission in the First Year of Master of Business Administration (MBA) Five Year Course. The minimum eligibility condition for admission in the case of Scheduled Caste/Scheduled Tribe candidate shall be minimum pass marks in qualifying examination. The candidates who are placed under compartment in the qualifying examination shall not be allowed admission to the course.

3.2

3.3

4. The First Semester examination and subsequent examination shall be open to a regular student who (a) has been on the rolls of the Department, during concerned semester (b) has attended not less than 75% of lectures in each Paper, Seminars, Case discussion, Field Trips, etc. This requirement shall be fulfilled separately for each course of study (to be counted upto the last day when the classes break up for the preparatory holidays, viz., one week before the commencement of examination). A deficiency up to the 10% may be condoned by the Chairperson of the Department to his satisfaction. The Chairperson can give additional condonation of absence not exceeding 11 days in a Semester and that for (iv) below it shall not exceed 2 days, on account of :(i) participation in Inter-University, University or Inter-Collgiate Sports Tournaments/Youth Festivals/University Level Debates, National and International Tournaments, with the previous sanction of the Chairperson

2 (ii) attendance of the N.C.C Camps or University Educational Excursions or other extra curricular activities certified by the Chairperson. (iii) attendance at Mountaineering course:(a) by N.C.C. students; (b) by students sent by the Youth and Cultural Affairs Department; (iv) voluntary donation of blood certified by a Government Doctor of Gazetted rank or University Medical Officer. (v) attendance at the extension lecture (s) organized by the Department of Management

Explanation: For the purpose of counting of the last date when the classes shall break up for the preparatory holidays, first day of the commencement of any semester examination will apply to all semester examinations and all semester classes will have the preparatory holidays from the same date i.e., one week before the date on which the first examination of any Semester commences. (c) has obtained pass marks in the Internal Assessment of the paper (s) for which he is a candidate. Provided that a candidate who has not attended the requisite percentage of lectures or has not obtained pass marks in the Internal Assessment for any paper (s) will be eligible to take examination in the remaining papers. 5. A candidate who has appeared and failed in one or more paper (s) of the First Semester shall be allowed to study for and appear in the Second Semester. He shall, however, be allowed promotion to the Third Semester Examination provisionally only if he earns exemption in at least 50% papers of both the First and Second Semester Examinations taken together. The same procedure will be followed in each subsequent year. Such a candidate will be allowed to re-appear for the remaining paper(s) of the First Semester, along with the Third Semester and for the Paper (s) of the Second Semester along with the Fourth Semester Examination and so on simultaneously when held. While re-appearing in the Examination the candidate shall be exempted from re-appearing in the paper(s), Seminar, Dissertation/Project Report, Training Report, Viva-Voce in which he has obtained pass marks including the marks for internal Assessment. 6. A Candidate on the rolls of the Department of Management or an ex-student, shall submit his application for admission to an examination on the prescribed form with the requisite certificates duly countersigned by the Chairperson, Department of Management or a member of the teaching staff nominated by him. 7. The amount of examination fee to be paid by a candidate for each semester shall be as prescribed by the University from time to time.

3 8. The medium of instruction and examination shall be English. However, students are free either to answer in English or Hindi. 9. Candidates shall be examined according to the scheme of examination and syllabus as approved by the Academic Council from time to time. A candidate who fails in an examination, or, having been eligible fails to appear in an examination, shall unless approved otherwise by the Academic Council, take the examination according to the syllabus prescribed for regular students appearing for that examination. 10. To pass in each semester examination, a candidate must obtain at least: (i) (ii) (iii) (iv) 40% marks in each written paper; 40% marks in the sessional/practical work (Project, Seminar, internal assessment test, etc.); 40% marks in the Viva-voce examination, where prescribed; and 50% marks in the aggregate of each semester Examination.

11. Each Written paper for the respective semester Examination shall be set and evaluation of the answer-book shall be done as per the University rules. 12. The assessment of sessional/Practical work (Project, Seminar, Internal Assessment tests, etc.) shall be made by the subject teacher teaching the paper. The guidelines for this purpose will be decided by the Staff Council, Department of Management. 13. There shall be 70 marks for Theory examination and 30% marks for Internal assessment for each paper out of 100 marks. 13.2 A candidate who has not obtained pass marks in the Internal Assessment for any paper(s) will not be allowed to take examination in the said paper(s) in the relevant semester unless he qualifies the Internal Assessment requirement in the relevant paper(s) in Odd and Even Semester, as the case may be. Provided that a candidate for the Master of Business Administration (MBA) Degree must pass all the examinations, i.e. semester, I,II,III,IV,V,VI,VII,VIII,IX and X within seven years of his admission to the First Year class of the course failing which he will be deemed to be unfit for the course and shall not be allowed to appear as a regular student or as an ex-student unless has been otherwise allowed by the Academic Council of the University. 13.3 The candidate admitted to the course shall not be allowed to pursue any other course (expect certificate course in any Indian or foreign language or computer application being conducted by this University on part-time basis in the evening with prior permission of the Chairperson, Department of Management otherwise his candidature for the Master of Business Administration (MBA) course will be cancelled.

14. A Candidate who has appeared and failed or having been eligible but did not appear in the I, III, V, VII and IX Semester examination shall be promoted from I to II, III to IV, V to VI, VII to VIII and IX to X Semester respectively subject to the provision of Clause 14.2.

4 14.2 A candidate who has failed in Semester I and II or III and IV or V and VI or VII and VIII shall be promoted to the III, V, VII and IX Semester, as the case may be, only if he has got exemption in paper(s) mentioned.

From I year (Semesters I & II) 50% to II year If he has cleared at least 50% papers of (Semesters V) Semester I & II From II year (Semesters III & IV) to III year If he has cleared at least 50% papers of (Semesters V) Semester I & II and at least 50% papers of Semesters III&IV From III year (Semesters V & VI) to IV year If he has cleared all the papers of Semester I (Semesters VII) & II and has cleared at least 50% papers of Semesters III&IV and at least 50% papers of Semesters V&VI From IV year (Semesters VII & VIII) to V If he has cleared all the papers of Semester I, year (Semesters IX) II, III and IV and cleared at least 50% papers of Semesters V&VI and at least 50% papers of Semesters VII&VIII 14.3 Every student of semester II, IV, VI and VIII who is entitled to be promoted to Semester III, V, VII and IX respectively, shall submit an application on the prescribed form for fresh admission to Semester III, V, VII and IX on or before the dates (s) notified by the Chairperson, Department of Management. Admission may be refused by the Chairperson of the Department for reason to be recorded in writing. The candidates whose result is declared late for no fault of theirs, may be allowed to attend the classes of the next higher semester provisionally at their own risk and responsibility, subject to their passing the concerned semester examination/earning exemption in the requisite number of papers as provided in Clauses 13 and 14.

14.4

15. The Controller of Examinations shall publish the result and issue Detailed-Marks-cards as soon as possible after the declaration of the result of the Examination. 16. Every candidate for Five-Year integrated MBA degree shall be required to undergo 4 weeks practical (on-the-job) training after each Semester except last Semester in an Industrial, Commercial, Co-operative Institution whether in Private, Public, Co-operative, Joint Sectors approved by the chairperson, Department of Management. 17. After 4 weeks on-the-job training every candidate shall be required to prepare a term paper and give a presentation in the next semester (except the last semester) to be evaluated by a panel of three experts including Manager (s) from the industry to be appointed by the Chairperson of the Department. 18. The successful candidates after passing Semester I, II, III, IV, V and VI examinations of the Five Year Course will be awarded a Graduate Degree of B.B.A.

5 (a) The candidates who pass the examination at the first attempt and with minimum duration of the course after obtaining 75% or more marks of the total aggregate shall be declared to have passed with Distinction. Those who obtain 60% marks or more Marks . First Division (c) Those who obtain 50% or more but less marks60% marks Second Division 19. The candidate who successfully completes the Five-Year-Course will be awarded M.B.A. Degree. The list of successful candidates shall be prepared on the aggregate marks obtained in all the ten Semesters examinations and shall be arranged as under:(a) The candidates who pass the examination at the first attempt and with minimum duration of the course after obtaining 75% or more marks of the total aggregate shall be declared to have passed with Distinction. Those who obtain 60% or more marks . First Division (c) Those who obtain 50% or more but less marks60% marks . Second Division 20. Notwithstanding the integrated nature of the course, which is spread over more than one academic year, the Ordinance in force at the time a student joins the course shall hold good only for the examination held during or at the academic year and nothing in this Ordinance shall be deemed to debar the University from amending the Ordinance, and the amended ordinance if any, shall unless specified otherwise, apply to all students whether old or new. 21. Subject to clause 21.2 below a candidate who has failed in one or more paper(s) or fails to appear in a Semester Examination shall be allowed three additional chances only to clear re-appear paper(s) along with respective Even or Odd Semester Examination throughout the duration of a course. 21.2 A Candidate must pass all the Ten Semester Examinations within seven years of his admission to first semester of the M.B.A. Course failing which he will be deemed to be unfit for the M.B.A. Programme.

(b)

(b)

6 MBA 5-YEAR INTEGRATED PRACTICE-ORIENTED PROGRAMME SYALLABI Scheme of Examination Semester-I mba-801 mba-802 mba-803 mba-804 mba-805 mba-806 : : : : : : Conceptual Foundations of Management Understanding Human Behaviour Executive Communication Fundamentals of Accounting Fundamentals of Sociology Computer Fundamentals Semester-II mba-811 mba-812 mba-813 mba-814 mba-815 mba-816 : : : : : : Business Statistics Business Mathematics Business Laws Business Economics Database Management System Term Paper Presentation Semester-III mba-821 mba-822 mba-823 mba-824 mba-825 mba-826 : : : : : : Environment Management and Law Cost Accounting Indian Macro Economic Environment Corporate Law Elements of Marketing Term Paper Presentation Semester-IV mba-831 mba-832 mba-833 mba-834 mba-835 mba-836 : : : : : : Basics of Finance Management Accounting Production Management Management Information System Basics of HRM Term Paper Presentation Semester-V mba-841 mba-842 mba-843 mba-844 : : : : Purchasing & Materials Management Quantitative Techniques for Business Management Entrepreneurship Development Business Research

7 mba-845 mba-846 mba-847 : : : Service Marketing International Business Term Paper Presentation Semester-VI mba-851 mba-852 mba-853 mba-854 mba-855 mba-856 mba-857 mba-858 : : : : : : : Project Management Marketing Communication Export Documentation and Procedures Total Quality Management Human Resource Development Vyavharik Hindi Comprehensive Viva-Voce Term Paper Presentation Semester-VII Strategic Management Economic Aspect of Indian Constitution Term Paper Presentation

mba 861 mba 862 mba 863

: : :

OPTIONAL PAPERS: The Student are required to opt for 4 theory and a Practical-cum-Viva-Voce papers in all from one functional area Viz., Marketing, Finance and Human Resources. First 3 Theory Papers in each functional areas are compulsory besides practical-cum-Viva-Voce. MARKETING: mba 864 : Consumer Behaviour mba 865 : Sales and Distribution Management mba 866 : International Marketing Management mba 868 : Working Capital Management OR mba 873 : Industrial Psychology FINANCE mba 868 : Working Capital Management mba 869 : Foreign Exchange Management mba 870 : Security Analysis and Investment mba 871 : Practical-cum-Viva-Voce based on paper mba-868, mba-869 & mba-870 mba 864 : Consumer Behaviour OR mba 873 : Industrial Psychology HUMAN RESOURCES mba 872 : Industrial Relation mba 873 : Industrial Psychology mba 874 : Managing Interpersonal mba 875 : Practical-cum-Viva-Voce based on paper mba-872, mba-873 & mba-874

8 mba 868 mba 864 mba 881 mba 882 mba 883 : : : : : Working Capital Management OR Consumer Behavior Semester-VIII Organizational Behaviour E-Commerce Term Paper Presentation Based on Training

OPTIONAL PAPERS The Student are required to opt for 4 theory and a Practical-cum-Viva-Voce papers in all from one functional area Viz., Marketing, Finance and Human Resources. First 3 Theory Papers in each functional areas are compulsory: MARKETING mba 885 : Strategic Marketing Management mba 886 : Advertising Management mba 887 : Industrial Marketing mba 888 : Practical-cum-Viva-Voce based on paper mba-885, mba-886 & mba-887 mba 890 : Indian Financial System OR mba 895 : International Human Resource Management FINANCE mba 889 : Multinational Financial Management mba 890 : Indian Financial System mba 891 : Portfolio Management mba 892 : Practical-cum-Viva-Voce based on paper mba-889, mba-890 & mba-891 mba 895 : International Human Resource Management OR mba 887 : Industrial Marketing HUMAN RESOURCE mba 893 mba 894 mba 895 mba 896 mba 887 mba 891 : : : : : : Compensation Management Labour Legislation in India International Human Resource Management Practical-cum-Viva-Voce based on paper mba-891, mba-892 & mba-893 Industrial Marketing OR Indian Financial System

9 mba-801: Conceptual Foundations of Management Max. Marks External Internal Time : 100 : 70 : 30 : 3 Hours

Note: There will be Five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: Unit-I : To facilitate an understanding of various concepts, principles and functions of management.

Nature, scope and significance of management; Role of managers; Principles of management; Scientific management. Development of management thought - classical, neoclassical and contingency. Planning - Meaning and importance of planning; Planning process; Considerations in planning; Methods of planning; Types of plans; Decision making - concept and techniques. Organising - Meaning and importance of organising. Process of organizing, Principles of effective organisation; Key elements in organising process: departmentation, decentralisation, delegation; authority relationship - line, staff and functional; Formal vs Informal organisations. Motivation, Leadership and Communication - Concept and significance of motivation. Determinants of behaviour; Maslow's theory of motivation; Expectancy theory. Theory X and Theory Y. Meaning and importance of leadership; Leadership styles; qualities of leadership. Communication meaning, significance, barriers and channels. Control and Management of Change - Managerial and Budgetary Control; Control Process; Control methods : pre action control, steering control and post- action control, control techniques. Management of change - concept and process. Resistance to change.

Unit-II

Unit-III

Unit-IV

Unit-V

Suggested Readings : 1. 2. B.P. Singh and A.K. Singh B.P. Singh : : Modern Management, Excel Book, N. Delhi. Management Concepts & Practices, Dhanpat Rai & sons, Nai Sarak, Delhi.

10 3. 4. 5. James Stouen, A.F. Freeman, R. Edward Fred Luthans, R.S. Dwivedi : : : Management, Prentice Hall of India, New Delhi. Introduction to management, Mc Graw Hill. Management - An Integrated Approach, National Publishing Co., Delhi.

11 mba-802 : Understanding Human Behaviour Max. Marks : 100 External : 70 Internal : 30 Time : 3 Hours Note: There will be Five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: To facilitate an understanding of human behaviour and its varied determinants. Unit-I : Definition of Behaviour; Psychology in historical perspective - Behaviourism, Gestalt Psychology, Psychoanalysis; An overview of different branches of psychology - clerical, industrial, social, experimental and para psychology. Perception - meaning and significance of perception; Perceptual organisation laws of organisation; Perceptual abnormalities - illusions & hallucinations. Person perception. Learning - Meaning and Process; Types of learning; Learning theories classical conditioning, operant conditioning, social learning theories. Problem solving and thinking. Motivation - Meaning and significance; Theories of motivation, motivational dilemmas. Emotion - Meaning; Theories; Management of emotion; Emotional intelligence - meaning, significance and assessment. Personality - Definition; types, determinants and assessment of personality. Theories of personality. Self-concept. Defensive behaviour

Unit-II

Unit-III

Unit-IV

Unit-V

Suggested Readings : 1. 2. 3. 4. Hilgard & Atkinson C.T. Morgan & King Baron R.N. Sharma : : : : Introduction to Psychology Introduction to Psychology Introduction to Psychology Foundations of Psychology

12 mba-803 : Executive Communication Max. Marks External Internal Time : 100 : 70 : 30 : 3 Hours

Note: There will be Five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: Unit-I : To develop written and oral communication skills.

Communication : Meaning, purpose and importance, functions and process. Language skills : Listening, Speaking, Reading, Writing. Types of Communication : oral, written, verbal and non-verbal, Problem of communication. Channels of Communication : Formal versus Informal, Factors in Grapevine phenomenon. Communication and decision-making in small groups; Role of groups; Characteristics of small groups, Teamworking : nature and significance. Communication within the organisation : Memo writing, proposal writing, report writing, summerising, office orders, circulars, writing notes, preparing agenda, action taken report. Communication outside the organisation - Business correspondence : request for quotations, tenders, orders, drafting of sales letters, circular letters, correspondence with suppliers regarding complaints, follow-up letters.

Unit-II

Unit-III

Unit-IV

Unit-V

Mechanics of Writing: Punctuation, Abbreviations, Numbers, References. Effective Listening : Face to face conversation, Telephonic conversation, Interviews, Instructions, Dictation. Suggested Readings : 1. 2. 3. 4. Sinha, K.K. Pradhan, Homai, et al Paul, Rajendra and Korthalli, J.S. Murphy and Hilderbrandth : : : : Business Communication, Galgotia Publishing Company. Business Communication, Himalaya Publishing House. Business Communication, Sultan Chand & Sons. Business Communications.

13 mba-804 : Fundamentals of Accounting Max. Marks External Internal Time : 100 : 70 : 30 : 3 Hours

Note: There will be Five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: To develop conceptual understanding of the fundamentals of financial accounting system which processes transactions and other events through a book-keeping mechanism to prepare and understand financial statements.

Unit-I

Accounting as a measurement discipline, accounting concepts and conventions; nature, scope, functions and limitations of accounting. Role of accounting in society. Accounting process : journal and ledger leading to preparation of trial balance including rectification of errors. Bank Reconciliation Statement. Subsidiary Books. Capital and Revenue, Classification of Income, Expenditure and Receipts. Preparation of final accounts for non-corporate entities with adjustments. Bill of exchange and promissory notes. Depreciation : concept, causes, features, objectives and methods. Valuation of stock. Computer and Accounting : meaning, features and working of computers. Role of computer in Accounting; The flow chart, Computer Processes, Software packages for Accounting.

Unit-II

Unit-III Unit-IV Unit-V

: : :

Suggested Readings : 1. 2. Pandey, I.M. Khan, M.Y. and Jain, P.K. : : Management Accounting, Vikas Publications. Management Accounting, Tata McGraw Hill. New Delhi.

14 mba-805 : Fundamentals of Sociology Max. Marks : 100 External : 70 Internal : 30 Time : 3 Hours Note: There will be Five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: Unit-I : To familiarise the students with basic concepts and theories of sociology.

Introduction : nature and scope of sociology. The methods of sociology; Fundamental concepts of sociology. The relationship between man and society. Social structure and processes social structure: meaning, elements and types; Social institutions and their functions, Social process: co-operation, conflict, competition and assimilation. Socialization and social action : Meaning of socialization; Socialization as a process of learning; Stages and agencies of socialization. Social action : elements, rationality of means; Economic, political and religious integration of ends. Social change and institution : meaning, types and factors in social change; Social problems : meaning, causes and remedies. Social institution : family, religion and marriage; Social stratification in India. An overview of different branches of sociology. Basic concepts of Industrial Sociology: Attitude formation and change. Morale audit; values and norms; power and politics; bureaucracy.

Unit-II

Unit-III

Unit-IV

Unit-V

Suggested Readings : 1. 2. 3. 4. Miller & Form Sheth (N.R.) Sachadeva, V.B. Mike O' Donnell : : : : Industrial Sociology Industrial Sociology in India Introduction to Sociology Introduction to Sociology

15 mba-806 : Computer Fundamentals Max. Marks External Internal Time : 100 : 70 : 30 : 3 Hours

Note: There will be Five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: Unit-I : The objective of the course is to familiarize the students with the basics of the computers and their uses.

Fundamentals of Computers :Introduction to computer types (Analog, Digital and Hybrid); Characteristics of computers; Evolution of computers (History, Generation), Basic components of a computer, their functions and interrelation; Stores program concept, RAM, ROM; Computer hardware and software and firmware; Computer languages, Types of Software, processing of a computer uses, applications and capabilities; Concept of Data communication and Networking. Types of Computer Systems; Personal-Micro, Mini, Mainframe and Super Computer; differences and capabilities; range of applications. Data Representation : Number Systems (Binary, Octal and Hexadecimal) and their inter conversions; Binary Arithmetic; Internal data representation; Organization of memories; Representation of number (Fixed point and Floating point); Representation of Alphanumeric character codes. Data Storage : Primary storage; addressing and capacity; types of secondary storage - magnetic tapes, disks, organisation methods (sequential and direct); floppy disk optical disk; CD-ROM. Input/Output Devices: Tape/Discs/Diskettes, lightpen, mouse and joysticks, character readers, VDU; serial, line-printer plotters. Operating System : Introduction to operating system; types of operating systems. Introduction to text processing via word processor, introduction of spreadsheet, its types and applications. Introduction to text processing via word processor, introduction to spreadsheet, its types and application.

Unit-II

Unit-III

Unit-IV Unit-V

: :

Suggested Readings : 1. Govindraju, S. : Introduction to Computer Science - Wiley Easter Ltd.

16 2. 3. 4. 5. Jain, V.K. Sinha, P.K. Nortron, Peter Ram, B. : : : : Computers and Beginners Fundamentals of Computers DOS 5.0/6 Computer Fundamentals.

17 mba-811: Business Statistics Max. Marks External Internal Time : 100 : 70 : 30 : 3 Hours

Note: There will be Five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: Unit-I : To acquaint the students with the statistical techniques and their applications to business problems.

Statistics - Origin and growth, definition, significance, scope, functions, limitations of statistics; Statistical survey - planning and executing the survey. Parametric and non-parametric statistics - an introduction. Collection of Data - Types of data, Methods of data collection, Interview and questionnaire. Sources of data collection. Classification and Tabulation of Data : meaning and objects; Types of classification. Tabulation of Data, Parts of a table, General rules of tabulation, Diagramatic and Graphic presentation - significance and rules for constructing diagrams and graphs. Measures of Central Tendency and Dispersion - Central Tendency : Mean, Median, Mode, Geometric mean, and Harmonic mean. Dispersion : Range, The Mean Deviation, The Standard Deviation, Coefficient of Variation, Variance, Lorenz Curve, Skewness. Correlation and Regression Analysis : Coefficient of correlation concept and significance, Karl Pearson's and Spearman's. Coefficient of correlation. Multiple and partial correlation. Regression analysis - an introduction.

Unit-II Unit-III

: :

Unit-IV

Unit-V

Suggested Readings : 1. 2. 3. 4. 5. 6. Dr. N.D. Vohra M.P. Gupta Richard Alevin/David, S. Rubin/Joel P. Stinson Leonard J. Kazmier Richard I. Levin. S.C. Gupta : : : : : : Quantitative Techniques in Management Business Mathematics Quantitative Approaches to Management Business Statistics Statistics for Management Fundamentals of Statistics

18 mba-812 : Business Mathematics Max. Marks External Internal Time : 100 : 70 : 30 : 3 Hours

Note: There will be Five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: Unit-I : To familiarise the students with a broad based knowledge of mathematics with focus on business application.

Theory of Sets : Meaning, elements, types, presentation and equality of sets; Union, intersection, compliment and difference of sets. Venn diagram; Cartesian product of two sets, Application of set theory. Indices and Logarithms, Arithmetic, Geometric and harmonic progressions and their business applications; Sum of squares and cubes of first natural numbers. Permutations, combinations, and pronominal theorem (positive index). Differential and integral calculus - an introduction. Matrices - types, properties, addition, multiplication, transpose and inverse of matrix. Properties of determinants; Solution of simultaneous linear equations. Differentiation of standard Algebric Functions. Business application of Matrices and Differentiation. Derivative as a rate measure. Elasticity as a function. Price elasticity of supply. Price elasticity of demand. Income elasticity of demand, marginal cost and revenue. Relation between average and marginal cost. Business Mathematics, Sultan Chand & Sons, New Delhi. Business Mathematics, Vikas Publishing House, New Delhi A Text book of Business Mathematics, Ashish Publishing House, New Delhi. Mathematics for Business and Economics. Mathematics for Management.

Unit-II

Unit-III Unit-IV

: :

Unit-V

Suggested Readings: 1. Sancheti, D.C. and : Kappor V.K. 2. Zameerudin, Quazi : Khanna, V.K. and Bambri, S.K. 3. Reddy, R. Jaya Prakash : and Reddy, Y. Mallikarjuna 4. Mongia : 5. Raghavachari :

19 mba-813: Business Laws Max. Marks External Internal Time : 100 : 70 : 30 : 3 Hours

Note: There will be Five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: Unit-I : To give an exposure to the students of some of the major commercial laws affecting the business.

Meaning of Law, its significance and relevance to modern civil society. Indian Contract Act, 1872 : Meaning and essentials of a valid contract, performance of contract, termination of contract. Contracts of indemnity and guarantee, bailment and pledge. Law of agency. Sale of Goods Act, 1930 : Essentials of a contract of sale, Condition and warranties; Transfer of title by non-owners; Performance of the contract of sale. Unpaid seller - his rights. Elements of Company Law : Nature and meaning of company; Promotion and incorporation of a company: Memorandum of Association, Articles of Association; Board of Directors. Indian Partnership Act, 1932 : Meaning and Nature of Partnership Types of partnership; Partnership deed, rights and duties of partners.

Unit-II Unit-III

: :

Unit-IV

Unit-V

Suggested Readings : 1. 2. Gulshan (S.S.) Aggarwal, S.K. : : Business Law, New Age Int. Publication. Business Law, Galgotia Publications.

20 mba-814 : Business Economics Max. Marks External Internal Time : 100 : 70 : 30 : 3 Hours

Note: There will be Five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: Unit-I : To introduce basic concepts, analytical tools and theories of business economics.

Introduction to Business Economics: Nature and scope of business economics; Nature of business decisions making; Objectives of a firm. Profit maximisation as the goal of corporate firms. Limitations of economic theories. Concept of demand; Types of demand; Factors affecting demand; Law of demand; Concept of elasticity of demand; Measurement of elasticity of demand and its implications in decision making process; Introduction to demand forecasting - its role, types and methods. Production and cost analysis; Meaning of production; Production technology; Production function, Least cost combination of inputs; Factor productivities and returns to scale, cost concepts, Determinants of cost, Cost output relationship. Pricing under different types of market structures i.e. perfect, monopoly, monopolistic and oligopoly; Introduction to capital and investment decisions; Methods of evaluating various investment decisions. Alternative Theories of Firm's Behaviour; Profit analysis; Product market analysis; Money market analysis.

Unit-II

Unit-III

Unit-IV

Unit-V

Suggested Readings : 1. 2. 3. Mote Paul & Gupta Varshney, R.L. & : Maheshwari, K.L. Dwivedi, D.N. : Managerial Economics

Managerial Economics : Managerial Economics

21 mba-815 : Database Management System Max. Marks External Internal Time : 100 : 70 : 30 : 3 Hours

Note: There will be Five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Unit-I Introduction to Database System, Concepts, Advantages, Disadvantages, Types, Architecture of Database System. Schema, Subschema, Components of Database System. Unit-II Roles of Database Administrator, Entity, Attributes, E-R Diagram, EntityRelationship (One-To-One, One-To-Many, Many-To-Many). Unit-III Data Models: Hierarchical, Network, Relational. Unit-IV Functional Dependency, Transitive Dependency, Multi valued Dependency, Normalization. Unit-V Database Security, Concurrency. Suggested Reading: 1 2. 3. Database Management System : Database Management System Database Management System : : Elmasri Navathe James Martin C. J. Date

22 mba-816 : Term Paper Presentation Max. Marks External Internal Time : 100 : 70 : 30 : 3 Hours

Note: There will be Five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions.

23 mba-821 : Environment Management and Law Max. Marks External Internal Time : 100 : 70 : 30 : 3 Hours

Note: There will be Five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. Course Objective: To familiarise the students with same environmental issues. Unit-I: Unit-II: Unit-III: Unit-IV: Unit-V: Environment management Meaning, nature and scope. Ecological systems and environmental systems. Components of the Eco-system. Man and ecosystem and environmental systems. Conservation and Management. Eco-friendly business corporate social responsibility, green marketing, environment ethics. Approaches for environmental management management based on standards, management based on best practicable means, other measures for environment. Major provisions of the Environment (Protection) Act, 1986. Environment Audit.

Suggested Readings: 1. G.N. Pandey: Environment Management Vikas Publications

24 mba-822: Cost Accounting Max. Marks : 100 External : 70 Internal : 30 Time : 3 Hours Note: There will be Five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. Course Objective : The objective of the course is to provide knowledge of basic concepts to the students in cost accounting. Unit-I: Introduction : Limitation of Financial accounting, Meaning, definition, objectives, advantages of cost accounting. Difference between cost accounting and financial accounting. Objective against cost accounting. Installation of a costing system. Difficulties in installing a costing system. Cost Units and cost centers. Methods of costing : job, contract, batch, process, unit, operating and multiple. Types of costing : uniform costing, marginal costing historical costing. Analysis and classification of cost. Cost sheet and its preparation. Item, excluded from cost books Materials control : meaning, need for control, purchasing and function of purchase department. Purchase procedure. Stores control: maximum level, minimum level, safety level, EOQ, Material records, stores ledger, perpetual inventory, continuous stock taking. Labour cost, system of wage payment, time wage system and piece rate system. Premium and bonus plans. Overheads function-wise, elements-wise in behavior and classification and its advantages. Factors in selection of methods of overhead rate for factory. Miscellaneous items in overheads: Interest on capital depreciation, contribution to staff provident fund, packing, income tax, discount received, debts, night shift bonus, cost of defectives, advertising expenses and bonus etc.

Unit-II:

Unit-III:

Unit-IV: Unit-V:

Suggested Readings: 1. 2. B.M. Lall Nigam & G.L. Sharma : Cost Accounting Maheshwari & Mittal : Cost Accounting

25 mba-823: Indian Macro Economic Environment Max. Marks External Internal Time : 100 : 70 : 30 : 3 Hours

Note: There will be Five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. Course Objective: The main objective of this course is to apprise the students of Economic Policies of Government of India and to help them understand the parameters of Indian Macro Economic Environment. Unit-I :Economic Roles of Government - Planning, Entrepreneurial, Regulatory & Promotion, Major Problems of Indian Economy - Economic Growth, Poverty, Population and Unemployment. Unit-II : Unit-III: Industrial Policy, Monetary Policy and Fiscal Policy in India. Small Scale Industries : Meaning, Role and Problems, Role of Public Sector Enterprises in Indian Economy, Concepts of Liberalisation, Privatisation, Globalisation and Disinvestment. India's International Trade, Exports & Imports, Balance of Payment, EXIM Policy, Inflation in India. India and World Economy, Role of WTO, IMF & World Bank, Trends of National Income & Per Capita Income in India, Relative Importance of Agriculture, Industry & Service Sector.

Unit-IV: Unit-V :

Suggested Readings: 1. Indian Economy- Ruddar Dutt & K.P.M. Sundaram 2. Indian Economy-Mishra & Puri 3. Business Environment-Francis Cherunilam 4. Business Environment-K. Ashwathapa

26 mba-824: Corporate Law Max. Marks External Internal Time : 100 : 70 : 30 : 3 Hours

Note: There will be Five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. Course Objective: The objective of this paper is to acquaint the students with major provisions of the Company Law, 1956. Unit-I: Unit-II: Unit-III: Evolution of Company Law in India. Company : Meaning, Salient Features, Forms of Company. Difference between a company and partnership. Formation of Company : Promotion, Position of Promoters and their remuneration, duties and liabilities. Registration of companies. Memorandum of Association : Meaning, contents and its alteration. Doctrine of Ultra vires. Articles of Association : Meaning, contents, and its alteration. Principle of Constructive Notice. Prospectus and its contents. Liability for mis-statement. Shares and Share Capital. Members and Shareholders. Company Meetings and Proceedings. Managerial Remuneration. Power, Duties, Liabilities and Meetings of Directors.

Unit-IV: Unit-V:

Suggested Readings: 1. 2. Avtar Singh : Company Law S.C. Kucchal : Company Law

27 mba-825: Elements of Marketing Max. Marks : 100 External : 70 Internal : 30 Time : 3 Hours Note: There will be Five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. Course Objective: The objective of this course is to familiarise the students with the basic functions and processes of Marketing.

Unit-I: Marketing- Definition, Nature & Scope, Various Concepts of Marketing, Marketing Mix, STP (Segmenting, Targeting & Positioning) approach to marketing, Marketing Environment. Unit-II: Unit-III: Product-Meaning, Levels, Product Mix, New Product Development, Product Life Cycle, Branding & Packaging. Pricing- Objectives, Methods & Policies, Promotion Mix- An introduction to Advertising, Sales Promotion, Personal Selling, Direct Marketing & Public Relations. Distribution Channels- Planning & Management, Retailing, Wholesaling, Physical Distribution & Logistics Decisions. Selected Applications: International Marketing, Marketing Research & Information System, Marketing on Web.

Unit-IV: Unit-V:

Suggested Readings: 1. 2. 3. Marketing Management by Philip Kotler. Marketing Management by E.J. McCarthy. Marketing Management by Ramaswamy and Namakumari.

28 mba-826: Term Paper Presentation Max. Marks : 100 External : 70 Internal : 30 Time : 3 Hours Note: There will be Five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit.

29 mba-831: Basics of Finance Max. Marks External Internal Time : 100 : 70 : 30 : 3 Hours

Note: There will be Five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. Course Objective: Unit-I: To familiarise the students with the basics of finance.

Definition and Importance of Finance Function, Functions of Finance, Distinction between Accounting Function and Finance Function, Definition and Functions of Financial Management, Objectives of Financial Management Organisation of the Finance Function. Meaning, Characteristics and need for financial planning in business concerns, factors to be considered in drafting a financial plan. Meaning of capitalisation and theories of capitalisation. Over-capitalisation and under-capitalisation. Sources of Long-term, Medium term and short-term finance, capital structure, objectives of capital structure and characteristics of an optimal capital structure. Concept of cost of capital, Importance of cost of capital in managerial decision making, computation of cost of capital, concept of Average cost of capital. Definition and Importance of capital budgeting, Methods for evaluating the capital investment proposals, time value of money.

Unit-II:

Unit-III: Unit-IV: Unit-V:

Suggested Reading: 1. 2. 3. I.M. Pandey : Financial Management S.C. Kuchal : Financial Management M.Y. Khan : Financial Management

30 mba-832: Management Accounting Max. Marks External Internal Time : 100 : 70 : 30 : 3 Hours

Note: There will be Five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. Course Objective: Unit-I: To make students understand the applications of accounting for managerial functions.

Definition, Characteristics and Scope of Management Accounting, Functions of Management Accounting, Management Accounting as a tool of Management, Distinction between Financial Accounting and Management Accounting. Meaning of budget and budgetary control, objectives of budgeting, Types of budgets for effective control, Meaning & Functions of cash budget. Nature and Importance of C-V-P Analysis, Break-even Analysis, Significance and limitations of Break even Analysis. Concept of Marginal Costing. Distinction between marginal costing and standard costing, Advantages and Disadvantages of marginal costing. Meaning and Importance of reporting to Management, Types of Reports, Principles of Reporting.

Unit-II: Unit-III: Unit-IV: Unit-V:

Suggested Readings: 1. 2. I.M. Pandey : Management Accounting Manmohan Goyal : Management Accounting

31 mba-833: Production Management Max. Marks External Internal Time : 100 : 70 : 30 : 3 Hours

Note: There will be Five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. Course Objective: Unit-I: The basic objective of this course is to familiarise the students one of the important functional areas of Management i.e. production.

Production - Definition, nature, scope and importance, production as a functional area of management, Types - job, batch and flow production, continuous and intermittent production. Plant Location and Layout - Need, Meaning and types of plant location and layout. Production Forecasting - Concept, importance and methods. Production Planning and Control. Method Study - Concept, application, procedure. Relevance of forms, charts and reports in method study. Time Study - Concept, application, procedure, determination of standard, actual and normal time, performance rating, work sampling.

Unit-II: Unit-III: Unit-IV: Unit-V:

Suggested Readings: 1. 2. 3. Buffa, E.S. : Modern Production Management Mayer, Raymond R. : Production & Operations Management Goel, B.S. : Production Management

32 mba-834 : Management Information System Max. Marks External Internal Time : 100 : 70 : 30 : 3 Hours

Note: There will be Five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. Course Objective : The objective of the Course to acquaint the students with Information Systems Management. Unit-I : Unit-II : Unit-III: Unit-IV: Unit-V : MIS - Definition, Nature, Scope, System Development Life Cycle Information Sources, Types, Identification and Analysis. Characteristic, Information Search, Query

Systems Analysis and Design, Role of System Analyst, Types of System On-line Information Sources - Definition, Needs, Purpose and Techniques of Searching, Information Sources on Internet and Their Access. Selected Application : Brief Introduction to Marketing Information System Personnel Information System Accounting Information System

Suggested Readings: 1. Management Information System : Jerome Kanter 2. Management Information System : Laudon C. Laudon

33 mba-835: Basics of HRM Max. Marks External Internal Time : 100 : 70 : 30 : 3 Hours

Note: There will be Five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. Course Objective: Unit-I: Unit-II: Unit-III: Unit-IV: Unit-V: The objective of this course is to familiarise the students with the basic functions and processes of Human Resource Management.

HRM: Historical Development; Definition, Objectives, Scope, Significance and Functions; Human Resource Planning. Recruitment : Process, Sources, Methods and Techniques; Selection: Process, Tests, Interview; Placement. Training: Process, Principles, Methods, Types; Training need assessment and process evaluation; Development: nature, process, methods, techniques and evaluation. Compensation Management : wages, salaries, incentives, fringe benefits, bonus; Job Evaluation; Performance Appraisal; Grievance Handling. HRD : Concept, Benefits; Career Planning and Development; counseling; Industrial Relations: Concept, Trade Unionism; workers participation in management.

Suggested Readings: 1. 2. 3. 4. 5. R.S. Dwivedi : Personal Management in Indian Enterprises. Armstrong, M.A. : Handbook of HRM Practices Aswathappa, K.:Human Resource & Personal Management: Text and Cases Dessler, G. : Human Resource Management Monappa, A. : Managing Human Resources

34 mba- 836 Terms Paper Presentation M M.- 100 Internal- 30 External- 70 Time- 3 Hours Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions.

35 mba- 841 Purchasing and Materials Management M M.- 100 Internal- 30 External- 70 Time- 3 Hours Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions Course Objective: the objective of this course is to acquaint the students with concepts of purchasing and Material Management issues form managerial. Unit-I: Purchasing Concept, significance & role Purchasing Cycle its significance, purchasing as a profession. Unit-II Type of Purchasing role of purchase department. Purchasing Department in relation with other functional departments Marketing, Finance, HRM Unit-III Material Management-concept, aims & scope. Organization of Material Function. Environmental factors affecting material functions. Material cycle. Economics of Material Management. Material planning-a brief introduction. Unit-IV Procurement decision Make-buy, lease. Vendor analysis-identification, Negotiations, purchasing, difficulty in maintaining relations, vendor rating. Material handling & transportation. Unit-V Value analysis concept of value, techniques and applications. Measuring material management performance. Recent trends in material management. Future of material management Standardization and simplification task. Suggested Reading: 1. 2. 3. Purchase & Material Management Purchase and supply Management Purchasing and Material Management P. Gopalakrishnan. Donald W. Dobler. Dand N. Burt Dean S. Ammer.

36 mba- 842 Quantitative Techniques for Business Management M M.- 100 Internal- 30 External- 70 Time- 3 Hours

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions Course Objective: The objective of this course is to acquaint the students with concept of operational research as applicable in business management and business applications of quantitative techniques. Unit-I Probability: various definitions, events and their types, addition and multiplication rules and their applications, statement of Bayes Theorem and its applications. Probability Distributions: Binominal, Poisson and Normal distributions; their characteristics and applications. Unit-II Sampling: Definition, Need, Significance and Methods of Sampling. Test of Significance: Meaning and various related concepts, large and small sample test as based on Z tests, T-tests, F tests and X2 (Chi-Square) tests. Correlation & Regression analysis upto two variables only. Unit-III Operations Research : Definition, Meaning, Nature, Significance, Characteristic and Methodology of Operations Research. Linear Programming: Meaning, Assumptions, Problem formulation and various concepts related to Linear Programming, Graphical & Simplex methods for solving L.P. problems (elementary problems only). Unit-IV Transportation problem with elementary applications. PERT/CPM; assignment problem; decision theory: decision making under certainty, risk and uncertainty Unit-V Inventory Management: Introduction, Types of Inventories, Inventory decisions, inventory Management System, Meaning of Safety stock. Simple numerical problems on inventory. Replacement Theory: Meaning, determination of optimal replacement period determination of minimum coverage cost, and replacement of items, simple application. Suggested Reading: 1. Bierman & Bonini : Quantitative Analysis for Business Decisions; Illinois : Richard D. Irwin Inc. 2. Hien, L. W. : Quantitative Approach to Management Decisions, Prentice Hall, New Jersey 3. N.D. Vohra : Quantitative Techniques in Management. Tata McGraw Hill Publising Company Ltd., New Delhi 4. Richard I. Levin : Statistics for Management 5. S.C. Gupta : Fundamentals of Statistics 6. Sharma, S.C., Shenoy : Quantitative Techniques for Managerial G.V. and Srivastava Decision-Making; New Delhi, 1985 U.K.

37 mba- 843 Entrepreneurship Development M M.- 100 Internal- 30 External- 70 Time- 3 Hours Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions Course Objective: The objective of this course is to acquaint the students with concepts of entrepreneurship, focus areas in the development of entrepreneur. Unit-I Entrepreneurship meaning and significance, relationship between entrepreneurship development and economic development, characteristics, qualities and prerequisites of an entrepreneur, role of entrepreneurship in India. Unit-II Economic social and psychological need for entrepreneurship, problems associated with entrepreneurship in India, role of innovation and creativity in entrepreneurship. Unit-III Role of Government, promotional agencies and institutions in entrepreneurship development, incentive and various financial schemes available for entrepreneurs. Unit-IV New venture development-methods and procedures. New venture life cycle, environmental factors affecting a new ventures, overcoming hurdles in new venture development. Unit-V Feasibility study firm location analysis, market potential and demand analysis, cost and working capital analysis, profit and tax planning. Suggested Reading: 1. 2. 3. A.N. Desai Rajive Jain Peter Drucker : : : Entrepreneur & Environment Planning a Small Scale Industry Innovation and Entrepreneureship

38 mba- 844 Business Research M M.- 100 Internal- 30 External- 70 Time- 3 Hours Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions Course Objective: The objective of this course is to acquaint the students with concepts and basics of research methodology. Unit-I Research meaning, nature, scope in business. Research process, identification of problem, formulation of hypothesis, inference process, scientific methods of research. Recent trends in usage of research in Indian corporate sector. Unit-II Research design-nature, significance, types. Ethical issues in research, research agencies. Unit-III Source of data collection- nature and types, sampling techniques nature and types brief introduction to scaling and measurement techniques. Unit-IV A brief introduction to factor analysis, conjoint analysis, cluster analysis and multidimensional scaling. Unit-V Analysis and interpretation- editing, coding and tabulation of data. Business research reports-format, criterion for judgment of good research report. Suggested Reading: 1. 2. 3. Cooper and Sindler C.R. Kothari G.C. Bery : : : Business research methods. Research Methodology. marketing Research

39 mba- 845 Services Marketing M M.- 100 Internal- 30 External- 70 Time- 3 Hours Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions Course Objective: The objective of this course is to acquaint the students with concepts of services marketing, focus areas in the services marketing. Unit-I Services meaning, types, characteristics. Difference between physical goods and services. Reasons for growth of services sector. Marketing of services-conceptual framework. Unit-II Environment for marketing of Services, Marketing mix in services. Designing service marketing strategy. Unit-III Services consumer behaviour, segmenting, targeting and positioning (STP) approach in service sector. Unit-IV Service quality, customer satisfaction and relationship marketing, internal and external service marketing, international and global strategies in services management. Unit-V Selected application of services marketing- Financial, Tourism, Consultancy & marketing research services. Suggested Reading: 1. 2. 3. 4. Ravi Shanker S. N. Zha Phillip Kotler R.D. Aggarwal 6. M.K. RamPal, S.L. Gupta : : : : : Service Marketing Service Marketing Marketing for Non-Profit Organization. Organization and Management. Service Marketing Service Marketing

5. Christopher Lovelock :

40 mba- 846 International Business M M.- 100 Internal- 30 External- 70 Time- 3 Hours Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions Course Objective: The objective of this course is to acquaint the students with concepts of international business, focus areas in the international trade and globalisation trends. Unit-I Conceptual framework of international business, nature; importance; growth of international business. Modes of international Business. Theories of international trade-absolute and comparative cost theory, Leintoff paradox. Unit-II Forces of globalisation need, ways to enter in international business. Environmental factors in international business- cultural, political, legal and economic. Unit-III Institutions in international business: rationale for Govt. intervention. Forms of trade control, impact of WTO, Economic Integrations (NAFTA, EEC, Commodity agreements). Internationalization process. Unit-IV Multinational enterprise: meaning, types of MNEs , impact of MNEs, International strategies- Geographical, collaborative & control strategy. Unit-V Human Resource Management : Concept, international development of managers, HRM in the internationalization process. Suggested Reading : 1. 2. 3. 4. 5. 6. Anant R. Nagandhi Sundram and Black Daniel and Radcbough S. Shiva Ramu Taggart & Modermott Robinson D. Richard : : : : : : International Management International Business Environment. International Business International Business International Business International Business Management

41 mba- 847 Term Paper Presentation M M.- 100 Internal- 30 External- 70 Time- 3 Hours Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions

42 mba- 851 Project Management M M.- 100 Internal- 30 External- 70 Time- 3 Hours Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions Course Objective: The objective of this course is to acquaint the students with concepts of project management in managerial perspective. Unit-I Concepts of Project Management : Concept of a Project; categories of Projects; Project Life Cycle Phases; Project Management; Concepts; Tools and Techniques for Project Management; The Project Manager; Basic Education for a Project Manager; Roles and Responsibilities of Project Manager; Project Manager as a Profession; summary. Unit-II Establishing the Project: Scope, Time, Cost and Performance Goals; Feasibility Report; Financing Arrangements ; Preparation of Cost Estimates; Finalization of project Implementation Schedule; Evaluation of the project profitability; Appointing a Project Manager; fixing the Zero Date; Summary. Unit-III Organizing Human Resources and Contracting : Delegation; Project Managers Authority; Project Organization; Accountability in Project Execution of Contractors; Team Building; Summary. Unit-IV Organizing Systems and Procedures for Project Implementation; Working of Systems; Design of Systems; Project Work System Design; Work Breakdown Structure (WBS); Project Execution Plan (PEP); Project Procedure Manual; Project Control System; Planning, Scheduling and Monitoring; Monitoring Contracts; Project Diary; summary. Unit-V Project Direction, coordination and control : Project Direction; communication in a Project; Project Coordination; Project Control; Scope/Progress Control Performance Control; Schedule Control; Cost Control ; Summary. Suggested Reading: 1. 2. 3. S. Chaudhary Harvery Maylor Bob Goel : : : Project Management Project Management Project Management

43 mba- 852 Marketing Communication M M.- 100 Internal- 30 External- 70 Time- 3 Hours Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions Course Objective: The objective of this course is to acquaint the students with marketing communication aspects Unit-I Communication meaning, process, significance in organization. Integrated marketing communication, marketing communication mix, nature of different marketing communication tools, organizing and managing marketing communication. Unit-II Advertising as a tool of marketing communication, definition objectives and functions of advertising, social economic and legal aspects of advertising. Advertising agency vs. advertising department. Unit-III A detail study of 5 Ms of advertising mission, money, message, media & measuring advertising effectiveness. Different components of five Ms Unit-IV Sales promotion and personal selling as tools of marketing communication, types of sales promotion, strategic issues in designing sales promotion program, personal selling process. Strategic issues in designing personal selling program. Unit-V Direct marketing and public relations as tools of marketing communication, modern tools of direct marketing, developing integrated direct marketing program, different activities of public relations department. Planning and managing public relations. Suggested Reading : 1. 2. 3. 4. 5. 6. Phillip Kotler Blythe Boyd, Newman Sandage & Fryburger Schaltz, Don and William E. Roman. : : : : : : Marketing Management Marketing Communication Advertising : Selecter readings Advertising Theory and Paractiee Sales Promotion Management Integrated Direct Marketing.

44 mba- 853 Export Documentation and Procedures M M.- 100 Internal- 30 External- 70 Time- 3 Hours Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions Course Objective: The objective of this course is to acquaint the students with concepts of documentation related to exports and basic procedures Unit-I Export promotion- meaning and significance, institutional infrastructure for export promotion in India, legal environment for export business, Indias export trade and current trends, problems faced by Indian exporters. Unit-II Key documents used in exports-commercial invoice, GE form, letter of credit, bill of exchange, shipping bill, bill of lading etc. common problem in documentation. Unit-III Processing of an export order- a detail study of different stages, different parties and acts involved in processing of an export order. Unit-IV Export finance- pre-shipment and post shipment finance, different financing facilities available for exporters, role of EXIM bank in export financing. Unit-V Quality control and pre-shipment inspection, management of risk in export marketing. Suggested Reading: 1. 2. P.K. Khurana Varshney & Bhattacharya Pepsi Handbook of India Export : : Export Management International Marketing

45 mba- 854 Total Quality Management M M.- 100 Internal- 30 External- 70 Time- 3 Hours Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions Course Objective: The objective of this course is to acquaint the students with concepts of total quality management, Managerial perspective TQM in business organizations. Unit-I Introduction: Concepts of quality, total quality and total quality management. Evolution of Quality Management. Designing Organization for quality. Quality Policy and Cost of quality. Unit-II Contribution of TQM Gurus: WE Deming, Joseph M. Juran, Philip Crosby, Armand V. Feigenbaum and Kaoru Ishikawa. Unit-III Quality planning: Understanding customers and their needs. Quality of Purchased Materials : Determination and Description. Value Analysis. Unit-IV Statistical Quality Control: Meaning and Need Control Charts: procedure and Types: X chart R-Chart o-chart, C-Chart, p-Chart (Fraction Defective). Advantages and Disadvantages of Statistical Process Control. Unit-V Quality Teams, Quality Audit, ISO 9000, Business Process Reengineering, JIT. Suggested Reading: 1. 2. 3. Juran, J.M. and Gryna, Frank M Besterfield, Dale H, et at Sharma, D.D. : : : Quality Planning and Analysis Tata McGraw Hill, New Delhi Total Quality Management, Pearson Education, New Delhi Total Quality Management, Sultan Chand & Sons, New Delhi

46 mba- 855 Human Resource Development M M.- 100 Internal- 30 External- 70 Time- 3 Hours Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions Course Objective: The objective of this course is to acquaint the students with aspect of HRD as applicable in Business enterprise. Unit-I Introduction to HRD : definition, aims and activities of HRD. The strategy of HRD, contribution of HRD in India Unit-II Training and Development: definition and significance of training and development. Training needs and objectives, Nature of management development. Methods and techniques of management development. Evaluation of training and development. Unit-III Performance management: the nature and significance of performance management. The process of performance management. 360 degree feedback. Monitoring and evaluating performance management. Performance appraisal/management in India. Unit-IV Career management and counselling : definition and aims of career management the process of career management. Indian perspective on career development. The meaning and role of counselling. Forms of counselling. Indian perspective on counselling. Unit-V Organization development (OD) and empowerment: definition and objectives of OD. Pre-requisites to OD, Steps in OD, Meaning and significance of empowerment. Pre-requisites to empowerment. Process of empowerment. Empowerment programs in India. Suggested Reading: 1. 2. 3. 4. 5. Rao, T.V and P.F. Pereira Rao, T.V. Kandula, S.R. Armstrong, M. Dwivedi, R.S. : : : : : Recent Experiences in Human Resource Development in India HRD in the New Economic Environment Strategic Human Resource Development A Handbook of Human Resource Management Practice Human Resource development in Indian Enterprises

mba- 856

Vyavharik Hindi

47 M M.- 100 Internal- 30 External- 70 Time- 3 Hours Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions

48 mba- 857 Comprehensive Viva-Voce M M.- 100 Internal- 30 External- 70 Time- 3 Hours Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions

49 mba- 858 Term Paper Presentation M M.- 100 Internal- 30 External- 70 Time- 3 Hours Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions

50 mba- 861 Strategic Management M.M.- 100 Internal- 30 External- 70 Time- 3 Hours Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: The main objective of the course is to acquaint the students with various issues pertaining to strategic thinking and management.

Course Outlines Unit-I: Strategic Management- Meaning, Historical Development, Nature, Scope, Significance. Strategic Management Model, Strategic Intent-Vision, Mission, and objectives. Unit-II: External Environmental Appraisal- Meaning, Significance and Forces. Environmental Scanning Process and Techniques. Corporate AppraisalMeaning, Process, Significance & Techniques. Unit-III: Strategic Alternatives and Choices: Stability Strategy, Growth Strategy, Retrenchment Strategy and Combination Strategy. Strategic Choices ModelsBCG Matrix, GE- Model Strategic Alliances. Unit-IV: Strategic Implementation : Relationship between Formulation and Implementation. Strategic Implementation Process, Issues in Strategic Implementation Management and others issues. Unit-: Functional Strategies- An overview: Strategic Evaluation and Control- Process and Methods. Corporate Social Responsibility. Suggested Readings: 1. H. Igor Ansoff 2. William Glueck 3. 4. 5. 6. 7. Corporate Strategy, McGraw Hill, New York. Strategic, Formulation and Management Action, McGraw Hill, New York (Ist edn.) Azhar Kazmi Business Policy and Strategic Management, Tata McGraw Hill, New Delhi. R.M. Srivastava Management Policy and Strategic Management, Tata McGraw Hill, New Delhi. Gerry Johnson and Kevan Exploring Corporate Strategy Text and Cases, Scholes Prentice Hall of India, New Delhi. McCarthy Daniel J. Business Policy and Strategy, A.I.T.B.S., New Delhi. Ghosh PK Business Policy, Sultan Chand & Sons, New Delhi.

51 mba-862 Economic Aspects of Indian Constitution Max. Marks: 100 External: 70 Internal: 30 Time: 3 Hours. Note: There will be five units in all. The Number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objectives The basic objective of this course is to make the students to understand the major provisions of the Indian Constitution which effect the business & Indian Economy. Unit-I Definition of a Constitution: Supreme Law of the Land. Objective of Constitution Preamble to the Constitution of India. Concept of fundamental & Human Rights in India. Basic Principles of Interpretation of Law. Unit-II Right to Equality Discrimination to affirmative actions. Concept of Liberty Negative & Positive Liberty. Freedom under Article 19 of the Constitution. Right to Education; Employment and Right against Exploitation. Unit-III Concept of a Welfare State. Directive Principles under the Constitution of India relating to Welfare State. Rights of a citizen in a modern welfare state and liberalized economic environment. Fundamental Duties of Citizens. Unit-IV Form of government under the Constitution of India. Legislative Procedure in India, Executive control over the legislation. Public opinion and the role of the media. The role of the judiciary. Unit-V Indian federation Co-operative federalism. Distribution of legislative & financial powers. Freedom to carry on business, trade etc. The role of the CAG. Recommended books : 1. 2. V.N. Shukla D.D. Basu Constitution of India Introduction to the Constitution of India

52 mba-864 Consumer Behaviour Max. Marks: External: Internal: Time: 100 70 30 3 Hours.

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: The objective of this course is to impart the knowledge to students regarding consumers behaviour and its implications for marketers.

Course Outlines Unit-I: Meaning, nature, scope and Historical Development of Consumer Behaviour. Consumer Behaviour as a discipline, Framework for Consumer Decision-Making Process, Importance of study of Consumer Behaviour for marketers. Unit-II: Psychological factors affecting Consumer Behaviour and their implication for marketers. Perception, Motivation, Learning, Personality and Self- Concept. Unit-III: Cultural, Social and economic factors affecting Consumer Behaviour. Consumer Attitude formation and change. Unit-IV: Group, Family and Life Style influences on Consumer behaviour. Unit-V: Diffusion of Innovation, Adaptation process, and opinion Leadership. Suggested Reading: 1. 2. 3. 4. 5. 6. Scheffman L.G. & Kanuk, L.L. Sturat Henderson, Britt Benett Peter D. & Kassarjan, Harold H. Engel, James , Kollat, DT & Miniard, PW David L. Loudon Del L. Hawkins Consumer Behaviour, PHI, New Delhi. Consumer Behaviour in Theory and in Action. Consumer Behaviour, PHI, New Delhi. Consumer Behaviour, Silligrade Dryden Press, Consumer Behaviour, Tata McGraw Hill, New Delhi. Consumer Behaviour, Tata McGraw Hill, New Delhi.

53 mba-865 Sales and Distribution Management Max. Marks: 100 External: 70 Internal: 30 Time: 3 Hours. Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: Course Outlines Unit-I: The field of Sales Management, The Nature and role of the sales managers Job. Sales Organisation Purpose, Principles and Structure. Unit-II: Management of Sales Force: Recruiting, Selecting, Training and Development, Motivating and Compensating Sales force. Sales meetings and contests. Evaluation and Supervision of Salesmen. Controlling the Selling Efforts: The Sales Budget and budgeting procedure, quota setting and administering, sales control and cost analysis. Physical Distribution- Nature and objectives, Order Processing, Warehousing, Inventory and Transportation Decisions. Responsibility for Physical Distribution. Distribution Administration: Organisation, Planning, Audit and Control, Performance Measurement and Reporting. The objective of this course is to make students understand the issues and intricacies of sales and distribution function in business.

Unit-III: Unit-IV: Unit-V:

Suggested Readings: 1. 2. 3. 4. Logistics and Supply Chain Management Logistics Management Marketing Management Sales Management Martin Chropher, Pearson Education Asia, New Delhi. Booer Sox and clos, TMH, New Delhi. Philip Kotler , Pearson Education Asia, New Delhi. Still, Cardiff and Govrini, PHI, New Delhi.

54 mba-866 International Marketing Management

Max. Marks: 100 External: 70 Internal: 30 Time: 3 Hours. Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: The objective of this course is to orient the students to the problems of international business dealing from the modern marketing point of view. Efforts will be made to deal with those aspects of marketing, which are unique to international business dealings. Course Outlines Unit-I: International Marketing; Definitions, Meaning, Nature and Scope of International Marketing, Reasons and Motivations underlying International Business, basic Modes of Entry, Process of International Marketing, domestic marketing versus International Marketing. Benefits of International Marketing. Unit-II: International Marketing Environment: Cultural Environment, Political Legal Environment and Economic Environment for International Marketing. Unit-III: International Market Selection and Segmentation; Factors, Influencing, International Market Selection and Segmentation, Process of Market Selection, Selection Strategies. International Marketing Planning and Control: Developing an International Marketing Plan, Issues and Framework for International Market Planning, International Marketing Control and Control Sequence. Unit-IV: International Marketing Mix; International Product Policy and Planning in the International Product Mix. Branding Labeling, Packaging and Organisation of Product Warranties and Services. International Pricing Policy; Pricing Strategy. The Process of Price Setting, Pricing Decisions, Information for Pricing Decisions. Unit-V: International Advertising; International Advertising Strategy, Elements of Advertising Strategy, Media Strategy. International Distribution Management: International Distribution Policy, Selecting Distribution Channels. Suggested Readings: 1. Vern Terpstra & International Marketing, South Western Publishing. Ravi Sarathy 2. R.L. Varshney and International Marketing: An Indian Perspective, Sultan B. Bhattacharyya Chand & Sons, New Delhi. 3. Sak Onkvisit and International Marketing: Analysis and Strategy, John Shaw Pearson Education, New Delhi. 4. Warren, J. Keegan Global Marketing Management, Pearson Education, New Delhi. 5. Philp R. Cateora & International Marketing, Tata McGraw-Hill Publishing John L. Graham Ltd., New Delhi. 6. Kirpalani V.H International Marketing, Pearson Education, New

55 Delhi. International Marketing Marketing, Excel Books, New Delhi.

7.

P.K. Vasudeva

56 mba-868 Working Capital Management Max. Marks: External: Internal: Time: 100 70 30 3 Hours.

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: The objective of this course is to acquaint the students with the problems of working capital management.

Course Outlines Unit-I: The concept of Working Capital; Nature of Asset growth, Patterns of Financing, a decision process, Risk versus Return in Current Asset Management, Towards an Optimal Policy, Analysis of Working Capital of a concern. Unit-II: Management of Cash and Marketable securities: Motives for holding Marketable Securities, Choice of Securities, Alternative Strategies. Issues in Management of Cash, Cash Budgeting Methods and Models. Unit-III: Management of Receivables: Nature of Receivables, Cost of Maintaining Receivables, factors affecting size of receivables, Policies for managing accounts receivables, Determination of Credit Policy and Credit Standards. Credit Evaluation of Customers. Unit-IV: Management of Inventories; Meaning, Types, Classification, Techniques and Tools, Costs associated with inventory. Unit-V: Financing Current Assets: Controlling Liquidity, Role of Liquidity in Financial Management, Measurement and Determinants of Liquidity, Management of Current Liabilities. Sources of Working Capital, Pattern of Working Capital Management in India with special reference to Government Policies. Suggested Readings: 1. Hampton J. John Financial Decision Making Concepts, Problems and Cases. 2. Brigham, Gugene F. Fundamentals of Financial Management, Harcourt Asia Pvt. Ltd., Singapore. 3. Wright Financial Management. 4. Block and Hurt Foundations of Financial Management. 5. K.M. Upadhayaya Financial Management. 6. I.M. panday Financial Management, Vikas Publishing House, New Delhi. 7. Prasana Chandra Financial Management, T.M.H., New Delhi. 8. Bhalla VK Working Capital Management, Himalaya Publishing House, New Delhi.

57 mba-869: Foreign Exchange Management Max. Marks: 100 External: 70 Internal: 30 Time: 3 Hours. Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective The objective of this course is to provide the basic knowledge about the foreign exchange dealing including exchange rate determination and exchange risk management. Course Outlines Unit-I: Introduction to Foreign Exchange, Foreign Exchange Market: Nature, participants and structure. Foreign exchange quotations. Unit-II: International Monetary Systems; Historical background and structure. Exchange rate determination, theories, parity conditions, flexible vs. fixed exchange rates. Unit-III: Forward Exchange Market; Nature, participants, forward contracts, premium and discounts, forward vs. future contracts. Currency option market; Determinants of the market value of currency option. Unit-IV: Foreign Exchange Exposure; introduction, nature and magnitude, types of exposure: transaction, translation and economic; their measurement and management. Unit-V: Convertibility of Rupee and Liberalised Exchange Rate Management (LERM) system. An overview of Indian Foreign Exchange Control, RBI guidelines, important provisions of FEMA. Suggested Readings: 1. P. Balachandran 2. H.P. Bhardwaj 3. D. Bhorali and S. Sikidar 4. B.K. Chaudhry 5. 6. 7. 8. 9. Alan C. Shapir Henning, Pigott & Scott Keith Pilbeam Apte P.G. Chatterjee, A.K. Foreign Exchange A Manual for Managers. Foreign Exchange Hand Book . International Financial Institution and Monetary Management. Financing of Foreign Trade and Foreign Exchange. Multinational Financial Management, P.H.I., New Delhi. International Financial Management. International Finance, MacMillan India Ltd., New Delhi. International Financial Management, TMH, New Delhi. Principle of Foreign Exchange.

58 10. 11. Saran (V) Vij (Madhu) International Financial Management, PHI, New Delhi. Multinational Financial Mgt., Excel Books, New Delhi.

59 mba-870 Security Analysis and Investment Management Max. Marks: 100 External: 70 Internal: 30 Time: 3 Hours. Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: The main objective of this course is to provide an understanding of basic knowledge about the theory and practice of security analysis and investment decisionmaking. Course Outlines Unit-I: Investment process, objectives of security analysis, types of security, risks in holding securities, markets for securities, risk- return analysis. Unit-II: Bond Analysis: Features of a bond security, bond valuation, bond returns and prices, yield to maturity term structure of interest rates, duration, risk immunization, bond trading strategies. Unit-III: Common Stock Analysis : Features of equity shares various approaches of equity valuation. Fundamental analysis, economy analysis, industry analysis, company analysis, estimating value. Unit-IV: Technical Analysis: Fundamental of technical analysis, basic assumptions, Dow theory; Charts, technical trading rules, Efficient Market theory; forms and tests. Unit-V: Options and futures: Types of option, valuation of options, Warrants and their valuation, Features of future contracts; spread and return on futures, financial features. Suggested Readings: 1. Donald E. Fischer & Security Analysis and Portfolio Management, Ronald J Jordon Prentice Hall of India, New Delhi. . 2. Sharpe William Investments, Prentice Hall of Indiqa, New Delhi. 3. Haugen Robert, H. Modern Investment Theory, Pearson Education, New Delhi.. 4. Preeti Singh Investment Management, HPH, New Delhi. 5. V.K. Bhalla Investments Management, Sultan Chand & Co., New Delhi. 6. Pandian Security Analysis Portfolio Management, Vikas Publishing Home, New Delhi. 7. Prsaanna Chandra Investment Analysis and Portfolio Management, TMH, New Delhi. 8. Bhalla (VK) Portfolio Analysis and Management, Sultan Chand & Sons, New Delhi.

60 mba-872 Industrial Relations Max. Marks: 100 External: 70 Internal: 30 Time: 3 Hours. Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: To help in understanding basic IR concepts and techniques for managing it effectively.

Course Outlines Unit-I: Nature of Industrial Relations (IR)- Old and new versions, Dunlop model and its relevance for India. Key issues and emerging trends in IR. Patterns of IR in India. The role of state in IR. Unit-II: The Role of Employers Organisation in IR- Background and role of Council of Indian Employers (CIE) in IR, Technological Change- impact, implications and management. Unit-III: Trade Unionism- History, Characteristics and Role . Measures to strengthen Trade Unions and their Recognition issue. Role and relevance of Trade Unions during post- liberalization period in India. Emerging Trends and Leadership in Trade Unionism. Unit-IV: Industrial Unrest-Forms, Causes and Management. Machinery for Prevention and Settlement of Dispute, Ethical Approach to IR- Code of Discipline and Gandhian Trusteeship System. Unit-V: Collective Bargaining- Concept and Process. Collective Bargaining in India. Workers Participation in Management meaning, Objective, Pre-requisites and Forms. The Indian schemes of Workers Participation. Participation Through Quality Circles. Suggested Readings: 1. Armstrong, M.A. 2. 3. 4. 5. 6. Joseph, J. Sharma, G.S. Mishra, S.N. Monappa, A. Monappa, A. Handbook of Personnel Management Practice, Kogan Page Ltd, London. Strategic Industrial Relations Management, Global Business Press, Delhi. Trade Union Freedoms in India, Deep & Deep Publication, Delhi. Labour and Industrial Laws, , Central Law Publications 1997, Delhi. Industrial Relations, Tata McGraw Hill Pub., New Delhi. Industrial Relations, New Delhi, Tata McSloan,

61 A.A. and F. Witney 7. 8. 9. 10. Dwivedi, R.S. Labour Relations, Englewood, New Jersey: PrenticeHall Inc.

Managing Human Resources-Industrial Relations, in Indian Enterprises, Galgotia Pub. Co., New Delhi. Indian Labour Statistics (Latest), Shimla, Labour Bureau. Indian Labour Year Book (Latest), Shimla, Labour Bureau. Indian Journal of Industrial Relations (Different/latest issues), New Delhi, International Practices in Industrial Relations. Shri Ram Centre for Industrial Relations and Human Resources. Bhatia. S.K. :Deep & Deep Pub. Pvt. Ltd. Sen, R. Industrial Relations in India, Shifting Paradigms. McMillan, New Delhi.

11.

62 mba-873 Industrial Psychology Max. Marks : 100 External :70 Internal : 30 Time : 3 Hours Note: There will be Five units in all. The number of question to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may be not compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: To familiarize the students with the applications of principles and Techniques of psychology to industrial problems. Course Outlines Unit-I: Introduction- Meaning, Nature, Scope, Significance and Role of Industrial Psychology and Psychologist in Industry; Growth and Development of Industrial Psychology in India. Human Factors and Industrial problems. Individual differences in behaviour. Unit-II: Selection, Placement and Appraisal; Job Analysis: Importance, Use and Procedures, Psychological Testing: General Principles, Aptitude, Personality, Interests and Achievement Tests. Measurement of Proficiency. Performance Appraisal. Unit-III: The Organisational and Social Context of Human Work- Hawthorne Studies. Moral and Group Processes. Job Satisfaction, Psychology of Attitudes, Supervisory and Executive Leadership. Job Evaluation and Incentive Systems, Basic Principles of Motivation and Work Unit-IV: The Work Situation and Accidents-Working Conditions, Behaviour Modeling. Fatigue and Monotony, Accidents and Safety; Nature and dynamic Measurements Unit-V: Preventive Human Relations- Psychological Factors in Labuor Turnover and Absenteeism; Positive Discipline; Management of Grievances. Suggested Readings: 1. 2. 3. 4. 5. Tiffin, J. and Mccormicf, E.S. Harrel, T.W. Ghiselli. E.E. and Brown C. Maier, N.R.F. Blum, M.L. and Nayor, J.C. : Industrial Psychology, Prentice Hall of India Pvt. Ltd., New Delhi. : Industrial Psychology, Oxford and IBH Publishing Co. Ltd., New Delhi. : Personal and Industrial Psychology, McGraw-Hill Book Company, New Delhi. Psychology in Industry, Oxford and IBH Publishing Co., New Delhi. Industrial Psychology and its Social Foundations, Harper and Row.

63 6. 7. 8. 9. 10. 11. 12. Gilmer, V.B.H. Sinha, D. Chatterjee, N.R. Mohanty, G. Amold J., Robuston T.L. Copper Blum M.L. & Balnbhy B. Maier N.R.F. Industrial and Organizational Psychology, Kousaka Publication. Studies in Industrial Psychology, Sri Ram Mehra and Co. Industrial Psychology, Sudha Publications. Textbook of Industrial and Organisational Psychology, Oxford & IBH Publishing Co. Work Psychology Understanding Human Behaviour in Work, Macmillan India Ltd. Counseling & Psychology Englewood Cliffs, N.J. Prentice Hall. Principles of Human Relations, New York Wilon, 1956.

64 mba-874 Managing Interpersonal Group Processes Max. Marks: 100 External: 70 Internal: 30 Time: 3 Hours. Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: The purpose of this course is to make the students understand. The intricacies of interpersonal and group processes and help the Students to examine and develop process facilitation skills mainly through laboratory and other experience based methods of learning.

Course Outlines Unit-I: Group: Nature & Meaning; Learning Social Behaviour, Group Norms and Behaviour, Pro-social Behaviour, factors affecting co-operation. Unit-II: Interpersonal Influence Processes; Conformity, Obedience, Grouping, Social facilitation , Social Loafing, Group Cohesiveness & Performance, Group Moral and Performance. Unit-III: Interpersonal Communication in Organisations; Communication networks in Organisations, Formal Channels of Information In-group and Informal Communication Network. Group decision-making. Errors in group decisionmaking. Unit-IV: Interpersonal Awareness and Feedback Processes; Person Perceptions, Impression Management, Factors affecting person perception, Attributions; Kelleys Model of Attribution, Weiners Model of Attribution. Feedback Process; Functions of feedback; Sources and Process of Feedback-Degree feedback. Unit-V: Competition in Organisation: Consequences of Intergroup Competition, Reducing Negative Consequences of Intergroup Competition. Conflict Nature, causes of Conflict; Effects of Conflict. Managing Interpersonal and Intergroup Conflict, Effective Conflict Management Techniques; Bargaining Third Party Intervention, Introduction of Super Ordinate Goals. Suggested Readings: 1. Bennis, W.G. Essay in Interpersonal Dynamics. USA Dorsey Press, 1979. 2. Kolb, D; etc. Organisational Behaviour, An Experimental Approach, 1991; Prentice Hall. 3. Mainiero, L.A.& Developing Management Skills in Organizational Tomley, C.L. Behaviour, Prentice Hall of India, 1995. 4. Greenberg & Baron Social Psychology, Prentice Hall, 1998. 5. Baron R.A.& Social Psychology, Prentice Hall, 1998. Byrne, O. 6. Kretner & Kinicki Organizational Behaviour, McGraw Hill International Ed.

65 (1999), (Fifth Ed.) Organizational Behaviour: Managing People in Organizational AITBS, 1999. Organizational Behaviour; Human at Work. TATA McGraw Hill, 1999. Organizational Behaviour; Prentice-Hall, 2000. Introduction to Sociology, Kitab Mehal

7. 8. 9. 10.

Moorhead & Griffin Newstrom & Davis Robbins, S.P. Vidya Bhushan and Sachdeva

66 mba-881: Organizational Behaviour Max. Marks: External: Internal: Time: 100 70 30 3 Hours.

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective To familiarise the students with the basic concepts, theories and techniques in the fields of organisational design and group dynamics. Course Outlines Unit-I: Organisational Behaviour: Meaning, Nature, Scope and Historical background. The Hawthorne Studies, Ahmedabad Experiment. Unit-II: Work Motivation: Meaning and Theories of Work Motivation. Perception: Person perception, Self-concept. Unit-III: Foundations of Group Behaviour: Definition and types of groups, Teams in work places. Leadership: Nature & Leadership Styles in Organisation. Unit-IV: Conflict: Nature and Types. Approaches to Management of Organisational Conflict. Empowerment & Participation. Unit-V: Organisational Change and Development: Definition and Goals, Approaches to Organisational Change. Prerequisites to Organisational Development, Steps in Organisational Development, Organisational Development Works in India. Suggested Readings: 1. Davis, K. Human Behaviour at Work: Organisational Behaviour, Tata McGraw-Hill Publishing Co. New Delhi. 2. Luthans, F. Organisational Behaviour, McGraw-Hill Publishing Co. New Delhi. 3. Robbins, S.P. Organisational Behaviour, Prentice Hall of India, New Delhi. 4. Dwivedi, R.S. Human Relations and Organisational Behaviour, Oxford & IBH Publishing Co. New Delhi. 5. Dwivedi, R.S. Corporate Execellence: An External Search, McMillan India. 6. Schermerhorn Managing Organisational Behaviour, et at. John Wiley & Sons, New Delhi. 7. Kreitner and Organizational Behaviour. McGraw Hill Publishing Co. Kinier

67 mba-882: E-Commerce Max. Marks: 100 External: 70 Internal: 30 Time: 3 Hours. Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: The objective of the course is to acquaint the students with the use of ECommerce in competing markets.

Course Outlines Unit-I: Introduction to E-Commerce: Definition-Forces Fueling E-Commerce- Industry framework types Internet Service Providers Internet access providers Internet Vs. Online Services; WWW: Concepts - Technology- Applications Electronic Payment Systems: Electronic Payment Technology- Digital Cash Electronic Check- On line Credit Card. Unit-II Electronic Commerce and Banking: Changing dynamics in the Banking Industry- Home banking Implementation approaches Open Vs. Closed model- Management issues in online Banking. Electronic Commerce and Retailing changing retail Industry dynamics online retailing Management challenges. Unit-III Electronic Commerce and online publishing: Online publishing Strategies Approaches advertising and online publishing Digital copyrights and Electronic publishing; Intranets and Supply Chain Management: Supply Chain Management- Managing retail supply chains supply chain application softwareInternet and customer asset Management customer asset management basics. Unit IV Unit-V Intranets and Corporate Finance: Financial Systems Financial Intranets Software modules in Financial Information System Transaction Accounting Payment Management Treasury and Cash Management Human Resource Management Systems size structure of Financial Software Markets The Corporate Digital Library Intelligent Agents. Suggested Readings: 1. 2. 3. 4. 5. 6. 7. Cady, D.H. and part Megregor: The Internet, BPB Pub., New Delhi. Carpenter: Phil e Brands, HBS Press, Bosten, 2000. Keen, Peter and Mark McDonald the E-Process Edge, Delhi, Tata McGraw-Hill, 2000. Mann, Catherine, L.: Global Electronic Commerce Institute for International Economics, Washington, DC, 2000. Oberi, Sundeep e. Security and you, Delhi Tata McGraw, Hill, 2001. Rich, Jason r. Starting E-Commerce Business IDG Books, Delhi, 2000. Samantha Surety: E-business with Net Commerce Addison Wesley, Singapore, 2001.

68 mba-885: Strategic Marketing Management

Max. Marks: 100 External: 70 Internal: 30 Time: 3 Hours. Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective The Objective of this course is to make the students aware of the major aspects of the planning and controlling of marketing operations, to execute marketing planning & control within a strategic context and to give recognition to the problem of implementation and how these problems can be overcome. Course Outlines Unit-I: Business Strategy: The Concept and trends in its management- Strategic Marketing Management- Historical perspective, characteristics. Strategic Marketing Management: An overview- External analysis, Internal Analysis, Strategy Identification and selection.] Unit-II: External Analysis: Customer analysis; Competitor analysis, Market analysis. Key success factors, Bases of competition. Environment Analysis Forecasting Trends and Event. Unit-III: Internal Analysis: Self Analysis- Shareholder Value Analysis, Financial performance, Determinates of Strategic option Portfolio Analysis-BCG Growth share Matrix, Market Attractiveness Business position Matrix Risk Matrix. Unit-IV: Alternative Business Strategies: Sustainable competitive Advantage-(SCA) Role of Synergy, Strategic vision versus strategic opportunism, Diversification strategies. Generic strategies, Premptive Moves and Global strategies. Unit-V: Implementation and planning process: Implementation of strategy - conceptual Framework, Structure, System, People, Culture. Formal planning system : Process Forms and Pitfalls. Suggested Readings: 1. 2. 3. 4. Giveck: Strategic Management. Philip Kotler: Marketing Management Planning, Analysis, Implementation and Control, PHI, New Delhi.. Namakumari: Marketing Management, McMillan India Ltd., New Delhi. Ansaff: An Introduction to Business Policy.

69 mba-886: Advertising Management

Max. Marks: 100 External: 70 Internal: 30 Time: 3 Hours. Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: The objective of this course is to acquaint the students with the role of advertising in the overall marketing effort. It also aims at helping the students to learn the concepts and skill involved in developing and testing effective advertising programme. Course Outlines: Unit-I: Introduction, Definition, Objectives, Functions and Classification of Advertising, Advertising as a tool of communication, Process of marketing communication, Advertising versus other forms of mass communication, Planning and Communication Programme, Advertising as component of marketing mix. Unit-II: Social, Economic and legal Aspects of Advertising. Productivity of advertising, its contribution to economic development and standard of living; Ethics truth in Advertising. Attitude change, source factors, message factors, cognitive consistency. Unit-III: Copy strategy; message theme, appeals, AIDA concept, Media decisions and strategy; the importance of media strategy, general and special characteristics of different media, alternatives, parameters of media plan, the concept of primary and secondary media. The purchase cycle, estimating of minimum effective frequency; Geographic scheduling over-time. Unit-IV: Advertising Organisation ; Advertising agency- function of modern agency; functions of advertising department and advertising manager, problems of coordination & control relating to the work of agency. Advertising Budget Approaches and procedure and determining the size of the budget. Character of items to be charge to advertising administration and control of the budget. Unit-V: Advertising Effectiveness: The rationale of testing, DAGMAR Approach, types of advertising evaluation, pretesting, post testing and progress testing, opinion and attitude test, Recognition and Recall inquiries and Sales measures. Management of long term effectiveness. Suggested Reading: 1. Sandage & Fryburger Advertising Theory and Practice. 2. Schiffman Kanuck Consumer Behaviour. 3. David, A., Aaker & Advertising Management, PHI, New Delhi. Others 4. Chunawalla, S.A. Foundations of Advertising Theory & Practice, HPH, Sethia, K.C. New Delhi. 5. Hepner, H.W. Advertising Creative Communication with

70 Consumers. Advertising: Selected Reading. Measuring Advertising Effectiveness. Measuring Advertising.

6. 7. 8.

Boyd and Newman Lucas and Briff Wheatly, J.J.

71 mba-887: Industrial Marketing Max. Marks: 100 External: 70 Internal: 30 Time: 3 Hours. Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective The increasing importance of marketing function calls for special attention to different specialized areas. Industrial marketing has assumed increased importance due to rapid economic development and industrialization in the country. The main objective of this course is to appraise the students of the nature and problems of industrial marketing in India. Course Outlines Unit-I: The Industrial Marketing Systems : Participants. Distribution Channels. The Relationship: Contract of sale, Franchise Agreements, Loyalty, Confidence and Reciprocity. The Industrial Marketing Concept: the philosophical and the functional dimension. Unit-II: The demand for Industrial goods: Market level and product types, the Industrial Customer: Buyer motives, Buyer temperament & Buyer characteristics. Purchasing Systems: Recognition of Need, Sorting and Appraising Alternatives. Selecting the alternatives, Order Placement, Invoice Handling, Receipt & Inspection. Unit-III: Value & Vendor Analysis: Value Analysis, Vendor Analysis, Market Identification: The Search Process, The Evaluation process. Unit-IV: Marketing Strategy: The Channel and Price Component; Formulating Channel Strategy, Channel Logistics, Pricing Decisions and Pricing Policies. Unit-V: Marketing Control: Strategic goals, Identifying market opportunity. Goals based on Sales Forecasts. Performance Standards and Instruments of Control: Short Term Goals, the Market Budget. The Process of Control. Suggested Reading: 1. Alexander, Cross and Industrial Marketing. Hill Richard D. Irwin D.B.T. Taraporewala & Sons, AITBS Pub., New Delhi. 2. Raymod Corey Industrial Marketing. 3. Dodge; M.R. Industrial Marketing. 4. Risely Modern Industrial Marketing. 5. Chisnall Effective Industrial Marketing. 6. Vinson, D.E. et al. The Environment of Industrial Marketing. 7. Reeder (Robert R.) Industrial Marketing, PHI, New Delhi. 8. Havaldar (Krishan K.) Industrial Marketing, TMH, New Delhi.

72 mba-889 Multinational Financial Management

Max. Marks: 100 External: 70 Internal: 30 Time: 3 Hours. Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective : The basic aim of this paper is to acquaint the students with the basic knowledge of financial management in multinational business. Course Outline: Unit I Introduction to Financial Management in Multinational Business, International financial flows, Multinational Firm: nature, reasons for growth, problems, rationale. Unit II Multinational Working Capital Management : Short term financing, financing foreign trade, current assets management, managing multinational financial system. Unit III Capital Budgeting in MNC, Capital Budgeting process, evaluation criteria, determining cost of capital, measurement and Management of political risk. Unit IV International Financing, International equity investment, long term borrowing in international financial markets, Financial Swaps. Unit V International tax management, International dimension of accounting and fiancial markets-recent developments Suggested Readings: 1. Alan C. Shapiro : Foundations of Multinational Financial Management, PHI, New Delhi 2. L.H. Rade Baugh : & J.S. Arpan 3. Henning, Pigott and Scout : 4. Eiteman, D./K. A.I. : Stonshill and moffett, M.H. 5. Keith Pilbeam : 6. D.J. Connor and A.T. Bues : 7. Apte P.G. : 8. Levi, M.D. : 9. Bhalla, V.K. : International Accounting and Multinational Enterprises. International Financial Management Multinational Business Finance. International Finance. International Dimensions of Financial Management International Financial Management International Finance International Financial Management Text and Cases, Anmol Publications Pvt. Ltd., New Delhi

73 mba-890: Indian Financial System

Max. Marks: 100 External: 70 Internal: 30 Time: 3 Hours. Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: The basic aim of this course is to acquaint the students with the overall view of Indian Financial System and its functioning.

Course Outlines Unit-I: Financial system: concept, nature, structure process, and economic development. Financial market: nature, functions and classifications, Indian Financial System An overview, features, structure and recent development. Unit-II: Financial intermediaries: Functions, classification and role in an economy. Lending policies and operations of certain development banks; IDBI, IFCI, ICICI and IRBI. Unit-III: Investment Institutions: Objectives and functions, type of investment trusts, Major Mutual funds in India, Mutual fund schemes, Investment policies of mutual funds, SEBI guidelines, investment polices and operations of LIC and GIC. Unit-IV: Concept, nature, features, size and structure of new issue market. Methods of location of new capital issue Euro Issue; SEBI guidelines. Unit-V: Stock Market: Introduction, features; structure, mechanics of security trading, listing of security at a stock-exchange, National stock exchange, over-the counter exchange of India, SEBI guidelines. Depository system and dematerialisation. Suggested Readings: 1. 2. 3. 4. 5. 6. 7. 8. Bhole L.M. M.Y. Khan R.M. Srivastava Financial Markets and Institutions, TMH, New Delhi. Indian Financial System, PHI, New Delhi. Management of Indian Financial Institutions, HPH, New Delhi. R.M. Srivastava Indian Financial System- the Changing Scenario. James C. Van Home Financial Market Rates & Flows. V.A. Avadhani Investment and Securities Market in Indian. R.K. Tandon and Globalisation of Indian Financial Markets. S.L. Gupta Anmol Publishing, New Delhi. Henning William Financial Markets and the Economy. and Scott

74 mba-891: Portfolio Management Max. Marks: 100 External: 70 Internal: 30 Time: 3 Hours. Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course objective: The objective of this course is to impart the knowledge to students regarding the theory and practice of Portfolio Management. Course Contents Unit-I: Introduction- Meaning, need, risk & determination of a portfolio; Markowitz portfolio theory, Sharpe Single index model. Unit-II: Optimal portfolio: selection & problems; Efficient Frontier; Meaning & construction and investors utility; Efficient frontier (i) risk- free and (ii) risky lending and borrowing, leveraged portfolio; market portfolio; Unit-III: Capital market line; CAPM; security market line; characteristic line; APT. Unit-IV: Portfolio Revision- meaning, need and constraints; formula plan; constant-dollar value plan, constant ratio plan. Portfolio performance evaluation, risk adjusted performance measures. Unit-V: Case Study Suggested Readings: 1. 2. 3. 4. 5. Pandian: Security Analysis and Portfolio Management, Vikas Publishing House, New Delhi. Fisher, Donald E. and Jordan, Ronald J. : Security Analysis and Portfolio Management, PHI of India, New Delhi. Sharpe, William F. etc: Investment, PHI of India 1997, New Delhi. Francis, JC. Investment Analysis and Management Kevin: Portfolio Management, Practice Hall of India, New Delhi.

75 mba-892 Practical Cum Viva-Voce on base on Paper No. mba-889, mba-890 & mba891 Max. Marks: 100 External: 70 Internal: 30 Time: 3 Hours. Note: There will be five units in all. The Number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions.

76 mba-893: Compensation Management Max. Marks: 100 External: 70 Internal: 30 Time: 3 Hours. Note: There will be five units in all. The Number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: To promote understanding of issues related to the Compensation of human resources & to impart skills in designing, analyzing & restructuring reward management system, policies & strategies. Course Outlines Unit-I: Understanding Reward Management: Nature, Aims and Policies. Determination of Inter & Intra- Industry Compensation Differentials. Internal & External Equity in Compensation Systems. Unit-II: Tools in Designing, Improving & Implementing Compensation packages. Compensation practices of multinational corporations. Unit-III: Components of compensation packages Fringe Benefits, Incentives & retirement plans, Difference between incentives & bonuses. Unit-IV: Job Evaluation Definition and function of job evaluation. Incentive systems versus productivity bargaining, Skill & competency-based evaluation. Unit-V: Institutions related to reward system like, wage boards, pay commissionNature, constitution & functions. Suggested Readings: 1. Armstrong M. 2. 3. 4. 5. 6. Armstorng Michel & Marlis Helln Bergess, Lernard R. Miction, Rock. Sud, D.C. Venkata Ratan & B.K. Shrivastava : A Handbook of Human Resources Management Practice. Kogan Page, :U.K. : Reward Management: A Hand- Book of Salary Administration Kogen Page, 1984. : Wage & Salary Administration, London Charless E- Merril, 1984. : Handbook of Wage & Salary Administration, 1984. : Incentives Industry, Tata- McGarw Hill. : Personal Management & Human Resopurce, Tata McGraw Hill, New Delhi.

77 mba-894: Labour Legislation in India Max. Marks : 100 External :70 Internal : 30 Time : 3 Hours Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be ) ; it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective The course aims at providing students good understanding of such labour laws as have major bearing on the Industrial Relations in India. Course Outlines Each of the five laws is to be studied with reference to its objectives, Major Provisions and the Working: Unit-1 Labour legislation: Meaning, Need, Importance, and Fundamental Principles and Constitutional framework in India. Unit-II The Industrial Disputes Act, 1947. Unit-III Trade Union Act- 1923 and Industrial Employment (Standing Orders) Act, 1946; The Maternity Benefits Act, 1961. Unit-IV The Factories Act, 1948. Unit-V The Workmens Compensation Act, 1923 and The Employees State Insurance Act, 1948. Suggested Readings: 1. 2. Kapoor, N.D. : Industrial Laws, Sultan Chand & Sons, New Delhi. Malik, P.K. : Industrial Law, Eastern Book Co, Lucknow. - Unioversals Labour Law Reference, Universal Law Publishing Co., Delhi. - Mishra S.N. & S.K. Mishra S.K. An Introduction to Labour & Industrial Laws, Central Law Publications, Allahabad. - PillaiK.M. Labour & Industrial Laws, Allahabad Law Agency, Faridabad.

78 mba-895: International Human Resource Management

M.M.- 100 Internal- 30 External- 70 Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective To make students understand the different orientation needed to manage human resources internationally . Course Outlines Unit-I: International Human Resource Management; Objective, Scope and significance; Key Trend in International HRM: Equal Employment Opportunities, Affirmative action; network organization; Challenges to IHRM. Computer Management Insights: Ouches. Unit-II: International Human Resource Management Planning and procurement: International assignment and selection process. International Staffing policies: Expatriate assignments and Out Sourcing. Unit-III: Orientation, Training and Development practices in HRM. Career Planning and Career Development in HRM. Compensation practices in MNCs. Unit-IV: Comparative Industrial Relation System; Role of International Labor organization and Trade unionism. Productivity and Quality of Work Life Improvement Programme Worldwide. Unit-V: Human Resource Management: Culture and Organization life; Cross Cultural difference and management implications; Hostages Study; Cross cultural imperatives and Work goals. Global Leadership and multicultural teams.

Suggested Readings: 1. 2. Gary Des Slel Memoria C.B. Human Resource Management, Pearson Education Pvt. Ltd., Delhi. Personal Management, Himalaya Publishing House.

79 -Armstrong M. -Bratton J. & J. Gold -Filipp, Edwin B. -Venkata Ratnam G.S. & B.K. Srivastava -Arvind Phatak -Rao, VSP -www.ilo.org. -www. expressot people.com -Porter Michael Competitive Strategy, Free Press, New Delhi. Handbook of Strategic Human Resource Management, Crest publishing. Human Resource Management: theory Practice, London: MacMillan. Principles of Personnel Management, McGraw Hill, New York. Personnel Management & Human Resource, Tata McGraw Hill, New Delhi. International Dimensions of Management, Boston, PWS Kent. Human Resource Management, Encell Books, New Delhi.