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Submitted in partial fulfillment for the degree of Bachelor of Science (Hons) in Computing
ACKNOWLEDGEMENTS
Firstly I would like to thank my lecturer Ms. Jina Daluwatte for all the help and guidance given to me while doing this assignment. Especially for teaching me this module in such a way that I were able to learnthis highly technical module very easily. Also there are many individuals who have helped me in numerousways directly and indirectly so that Iwas able to complete this assignment. APIIT Lanka for providing us with resources and the Tech Team at APIIT Lanka for their assistance at required times. And last but not least my friends, parents and the well-wishers without whose moral support and encouragement, I would not have been able to do a good job. Finally, if there are any shortcomings in this project, then I request to excuse me for all those and accept this documentation. Ahamed Nishadh
TABLE OF CONTENTS
ACKNOWLEDGEMENTS .......................................................................................... i TABLE OF CONTENTS ............................................................................................. ii TABLE OF FIGURES ................................................................................................ iii 1.0 - INTRODUCTION ............................................................................................... 1 2.0 OBJECTIVES ..................................................................................................... 2 3.0 TARGET USER .................................................................................................. 3 4.0 CHARACTER DESIGNS ................................................................................... 4 5.0 MOVIE STORYBOARD .................................................................................... 7 6.0 APPLICATION STRUCTURE ........................................................................ 17 7.0 CREATIVE AND UNIQUE FEATURES ........................................................ 18 8.0 LIMITATIONS AND FUTURE ENHANCEMENTS ..................................... 19 8.1 LIMITATIONS......................................................................................... 19 8.2 FURTHER ENHANCEMENTS .............................................................. 19 9.0 BIBLIOGRAPHY ............................................................................................. 20
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TABLE OF FIGURES
Figure 1 - Rukshan .................................................................................................. 5 Figure 2 - Dinesh ..................................................................................................... 6 Figure 3 - Storyboard | Scene 1 ............................................................................... 7 Figure 4 - Storyboard | Scene 2 ............................................................................... 8 Figure 5 - Storyboard | Scene 3 ............................................................................... 9 Figure 6 - Storyboard | Scene 4 ............................................................................. 10 Figure 7 - Storyboard | Scene 5 ............................................................................. 11 Figure 8 - Storyboard | Scene 6 ............................................................................. 12 Figure 9 - Storyboard | Scene 7 ............................................................................. 13 Figure 10 - Storyboard | Scene 8 ........................................................................... 14 Figure 11 - Storyboard | Scene 9 ........................................................................... 15 Figure 12 - Storyboard | Scene 10 ......................................................................... 16
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1.0 - INTRODUCTION
This multimedia application is an animated advertisement that has been made for PEO TV. PEO TV is Sri Lankas first and only Internet Protocol Television also known as IPTV. They provide different kind of television experience as well as other audio and video features. This documentation is about how the advertisement was made and other aspects of the application. I will be using Adobe Flash CS4 and Adobe Flash CS5 and certain other software tools to aid in the creation of my animation. By going through this documentation, the user would get a very clear picture of how the advertisement was made, what techniques were used to make it, what hidden aspects are there in the advertisement, what the objectives and targets of the advertisement are etc. and thereby better understand the work done by the designer / producer of the advertisement.
2.0 OBJECTIVES
The main objective of this advertisement is to advertise the PEO TV product. And by advertising this product they intend to grow their customer base. By this advertisement they intended to capture the growing market of the entertainment industry in the country by showing to potential customers what unique features are available in their product and thereby creating a Unique Selling Point. In this movie the client tries to show the customer a different way the customer can enjoy his TV watching experience and thereby be attracted to the product.
Figure 1 - Rukshan Rukshan is one of the two friends who appear in the advertisement. The character is a young teenage boy who enjoys watching cricket especially when his favourite team is playing.
Figure 2 - Dinesh Dinesh is the other main character in the advertisement. He is a fun loving person who also loves watching cricket when his favourite team is playing. Dinesh is a style conscious person who loves to keep up with the new trends.
Figure 3 - Storyboard | Scene 1 Scene: 1 of 10 Title: Entry Description: This is the scene where the advertisement starts. It starts by showing to the viewers a cricket match that is being played. The batsman is ready to take strike and the bowler is on his run up to deliver the ball. The atmosphere in the ground is electric as all fans are cheering at the top of their voices and cheering for their favourite team. When the ball is about to be delivered, the camera zooms into the pitch and then the ball is delivered.
Figure 4 - Storyboard | Scene 2 Scene: 2 of 10 Title: Appeal Description: The ball is delivered and the fielding team is confident that they have taken a wicket but the umpire refuses to give it out and the captain immediately asks for a review of the decision and the umpire signals to the TV umpire to review the decision and inform him of the decision.
Figure 5 - Storyboard | Scene 3 Scene: 3 of 10 Title: Giant Screen Description: When the decision is reviewed, the camera is turned towards to the giant screen on the grounds which display a message saying Decision Pending while in the background a waiting sound is being played like a heartbeat.
Figure 6 - Storyboard | Scene 4 Scene: 4 of 10 Title: Home Description: While everything happens at the grounds, the view is changed to a house where two friends are watching the match on a TV and when the wicket appeal is done and is reviewed they start cheering.
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Figure 7 - Storyboard | Scene 5 Scene: 5 of 10 Title: Friends Discussing Description: When the decision is reviewed, the friends discuss on what the outcome will be and then they decide that they rewind the match and see it for themselves on what actually happened. Since they are using PEO TV and the channel showing the match supports Time Shift TV they quickly rewind and watch the replay of the match before it even goes on the TV in real time.
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Figure 8 - Storyboard | Scene 6 Scene: 6 of 10 Title: Replay Description: The screen is shown where the match replay is being played after being rewound by using TSTV by the two friends.
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Figure 9 - Storyboard | Scene 7 Scene: 7 of 10 Title: Umpire Reviewing on Giant Screen Description: Once again the view is turned towards the giant screen where the on field umpire is shown on the screen discussing with the TV umpire on the review and a decision is yet to be given.
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Figure 10 - Storyboard | Scene 8 Scene: 8 of 10 Title: Friends Cheering Description: Meanwhile at home, the two friends have viewed the replay of the match and have come to a decision that the wicket is actually out and that the decision has to be reversed while the on field umpire at the grounds is still discussing with the TV umpire on the decision to take.
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Figure 11 - Storyboard | Scene 9 Scene: 9 of 10 Title: Title Description: With the friends cheering the title of the movie is shown on screen with flashy text that would catch the viewers attention also in the background a voice over is being played reading out the text with soft background music being played.
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Figure 12 - Storyboard | Scene 10 Scene: 10 of 10 Title: Product Description Description: And at last the product is displayed on the screen with its main features featured on screen with the price given prominence when shown. The features are also described by a voice over again with soft background music being played. With that the screen is blacked out and the advertisement ends.
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Main Menu
Exit
Scene 2
Scene 3
Scene 4
Scene 5
Scene 6
Scene 7
Scene 8
Scene 9
Scene 10
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9.0 BIBLIOGRAPHY
The bibliography will be attached to the CD which will be submitted with the final work of the assignment as I am currently not confirmed of my resources I will be using in my work.
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