ICP ExecutionReport Group01

2011
RMIT International University Vietnam

COMM2386 Interdisciplinary Communication Project Where Are They Now? Campaign
FINAL REPORT
Execution Team Group 01: - Luu Binh s3245544 - Vu Van Anh s3192748 - Chu Thanh Trang s3246013 - Tran Thanh Quang s3230283 - Do Nguyen Khanh Vy s3246653 - Nguyen Thi Huong Lan s3221987 Supervisors: Landon Carnie & Jade Bilowol Date of Submission: 18 May 2011
Final Report Execution Team Group 01
Table of Contents
Introduction ................................................................................................................................................... 3 Timeline.......................................................................................................................................................... 4 Evaluation of Outcome ................................................................................................................................... 5 Evaluation of Output....................................................................................................................................... 7 Implementation .............................................................................................................................................. 9 Discussions and Recommendations ...............................................................................................................12 Photo Board ...............................................................................................................................................12 Launch Day ................................................................................................................................................12 Design........................................................................................................................................................13 Individual Participation ..................................................................................................................................16 Appendix 1 Initial Survey .............................................................................................................................27 Appendix 2 Eventual survey ........................................................................................................................29 Appendix 3 100 lucky participants of Photo Board.......................................................................................32 Appendix 4 Sample Meeting Minutes of Execution Team ............................................................................35 Appendix 5 Detailed Timeline of Execution Team ........................................................................................42 Appendix 6 Sample of Emails ......................................................................................................................46
COMM2386 Interdisciplinary Communication Project 2
Introduction
As a requirement of the course COMM 2386 Interdisciplinary Communication Project (ICP), Professional Communications students are to plan and execute a real-life communication project based on the client brief. In order to increase the connection as well as to share the successful stories of RMIT alumni to current students, RMIT Communication Department as a client requires to launch a Where are they now? communication campaign in Saigon South campus during semester A, 2011. Taking responsibilities as Execution team, we have been in charge of executing and managing promotional activities around campus to promote the alumni website and meet the objectives of Where are they now? campaign. This report will primarily concentrate on evaluating the implementation process and results of photo board, launch day, designing promotional items including poster, flyer, logo, photo standees, T-shirt and wristbands as well as volunteers management. An evaluation of output and outcome will be demonstrated in the first part of this report. Following that, the implementation process of the above activities will be examined. The final section is to provide a critical discussion and analysis towards issues occurring in the campaign and some recommendations are advised for future improvement.
Timeline
Where Are They Now? Campaign

Execution Team
Week 3 12/03 Group meeting (planned and divided tasks for next weeks preparation and activities) 14/03 Finalized and contacted design team Week 4 18/03 Worked with design team on logos 19/03 Group meeting (planned and divided tasks for next weeks preparation and activities) 21/03 Photo board preparation Week 5 22/03 Launched Photo board; Delivered 2 presentation sections to volunteers 23, 24/03 Launched Photo board Week 5 & 6 21 27/03 26/03 Worked and Group finalized meeting designs of (planned and posters, flyers, divided tasks logos, T-shirts, for next wallpapers and weeks photo standees preparation and activities) Week 7 04/04 05/04 Received Launch design day materials ; stuck posters, mirror stickers and stamped motorbike parking tickets
Evaluation of Outcome
The campaigns outcome is evaluated based on whether or not to achieve the objectives which was set at the beginning. The following analysis and assessment is based on the two surveys, one was conducted on 97 RMIT students before the campaign and the other has been recently conducted on 350 students right after the campaign in week 11. A comparison between the Objective 1: To have at least 30% of students aware of the alumni success stories by week 11.
Awareness of the website
Final survey 91.2% (n=289) with 53.6% (n=170) RMIT students logged 42% 91.4% 69.1%
Awareness of success stories Awareness of WATN Awareness of WATNs objectives
The survey shows that the campaign is well known to almost RMIT students with 91.4% and 91.2% being aware of the campaign and website respectively. This is probably the reason for well surpassing the first goal with 42% students knowing success stories, moreover 53.6% unique views indicates that 78.4% of students who view the website know success stories. This implies the effectiveness and engagement of the website in the students mind. Objective 2: To raise the percentage of students who say alumni influence their choice of career from 15% to 20% by week 11. Initial survey 15% 40% Eventual survey 20.2% 34.4%
Alumni influence students career choice Students feel they lack connection with alumni
The campaign is successful in meeting objective 2 with 20.2% students think that their career decision can be influenced by alumni. This is not much higher than the initial figure but it is not easy to change the perception and thinking of the audience in such a short time period. In this sense, the campaign is well done. It can be attributed to that less students feel they are weakly connected with alumni, only 34.4% after campaign.

Objective 3: To raise the percentage of students who are confident about getting a good job after graduation by 5% at the end week 11 Initial survey 69.1% 72% Eventual survey 66% 11.3% 48.9%
Be confident that will get good job after graduation Not sure whether RMIT graduates get the job they want Feel like or strongly like the campaign
Students are highly aware of the campaign (91.4%) and connected to alumni, plus only 11.3% do not think that RMIT students can secure good job as they like while initially this figure is dramatically high with 72%, which is a huge change. The possible reason can be because respondents are well exposed to success stories, so that they can form an image about a high chance of success for RMIT students. However, objective 3 cannot be met that the confidence of students that they can get good job after graduation seems to slightly decrease (3% decrease), which is about the self-perception and selfevaluation. This is a higher level of changing audiences perception, in objective 2 is about others and objective 3 is changing perception about themselves. In other words, objective 3 is quite ambitious within such a short time period. Moreover, the objectives were set based on the beginning plan with 6-week timeline, while during implementation; the campaign takes place only around 4 weeks. So the decreased data seems to be understandable. However, when breaking down the data, it can be seen that those who could recall at least one success story have a higher percentage of confidence about their future career. However, if we cross-tab the website visit figure with the students' level of confidence data, we can see that students who have visited our website and could recall at least one success story are more confident in getting a good job after graduation than those who haven't, with 72% confident whereas only 61% of those who cannot recall are confident (See Figure 1 below). In this way, the more engaged people are in our campaign, the more confident they are, especially 72% confident is still higher than 69% at the beginning of the campaign, though we still cannot meet the 5% increase objective. Overall, campaign has far achieved objective 1 and 2 and missed objective 3 if considering the whole RMIT students population, but still achieve objective 3 if considering the group who can recall success stories. COMM2386 Interdisciplinary Communication Project 6
Figure 1
Evaluation of Output
Despite time constraint, RMIT restriction policy and some students taking their internship simultaneously, execution team have managed to execute most of the activities proposed in the initial plan. The focus of the campaign is on the website https://online.rmit.edu.vn/alumni. According to the statistics, there are 4,522 page views and 2,913 unique views, which is quite high regarding the scale of a university of around 5000 students. Figure 2 shows page views of the website during the official period of the campaign, from week 7 to week 10. On 5 April, it is the launch of the campaign as well as the website, so the highest page views is explicable to show that promotional activities on that day are engaging and effective enough to get students to try the page. Except for weekends (two last days of the four weeks), the page views trend is quite stably high, which is the combined efforts of promotional activities on campus to promote for the website and the networking event (with a relatively higher page views in week 9).
Figure 2 The next figure specifically indicates the activities our group was mainly taking over, which has contributed tremendously to the campaigns success by drawing traffic to the website and promoting the networking event. Activities Photo board Launch day Promotional items design Volunteer T-shirt Website hits Volunteer The number of participants or items delivered 251 participants Poster, Flyer Wristband 300 200 10 157 800 47 (enrolled). Actually participated: 30. Get certificates: 14 Figure 3
The photoboard activity is just the start-up but received huge support from 251 enthusiastic participants. Many students requested it to last longer. As analyzed, the launch days activities actually appealed students to log in the website. The promotional items were all delivered to students through activities. This campaign does not require too many volunteers; only around 20 are needed, but 47 enrollers when the first email was sent to call upon. During the campaign, despite some difficulties managing volunteers, volunteers showed their enthusiasm to participate in supporting the campaign. Those people also play a role in generating word of mouth buzz to others, the contribution of which should not be overlooked. Overall, execution team has attempted enthusiastically to get activities completed on time and efficiently to make the process of the whole team move smoothly. COMM2386 Interdisciplinary Communication Project 8
Implementation
Activities Tasks Implementation Cut, drew and painted y Letters in Where are they now? y Background picture y 9 cartoon alumni y 20 real alumni picture y 20 adjectives Completed designing the board y Blew balloons y Stuck cartoon alumni, background picture, Where are they now? on the board y Set up booth at Highlands Coffee (tables, chairs and speakers) y Set booths, cameras and background y Managed and divided volunteers with specific tasks y Took and printed photos y Informed students about the campaign y Contacted and finalized design team y Negotiated designs budget y Brainstormed ideas for logo y Meeting with design team to design posters, flyers, logo, Tshirt, wallpaper, photo standings Communication Responsibility Materials Execution team Date / Location 21 March 2011 5pm 9h30 pm Room 1.1.20
Photo Board Preparation 1
Preparation 2
Execution team
22 March 2011 8am-9:30am Room 1.1.21
Launch
Face-to-face
Execution team
Promotional Items
Preparation
Face-to-face
Quang, Vy Binh, Trang
22 March 2011: 10am-1pm 23 March 2011:11am1pm 24 March 2011:11am1pm Highlands Coffee 14 March 2011 1 April 2011
Design
Face-to-face, email and mobile phone
Quang, Vy, Van Anh
21 27 March 2011
Final Report Execution Team Group 01 Delivery y Stuck posters on all columns in the old canteen, restrooms in level 1,2,3 and 4 in building 1, lobby in building 8 y Put flyers into standees in the old canteen y Received 2 photo standings y Designed announcement sheet sticking on 2 photo standings y Deliver 2 photo standings to 2 parking lots y Prepared projector for teaser video y Instructed volunteers in delivering flyers in the 2 canteens, Lab room level 1 and library to promote for the alumni website and WANT ? campaign y Received and checked number of T-shirts and wristbands from Chau (Purchase team) y Delivered T-shirts, wristbands for ICPers, RMIT staff, volunteers and 100 lucky students participating in Photo Board y Delivered flyers and informed WANTs website y Run Amazing Box y Composed emails for calling volunteers y Received and finalized Execution team 4 April 2011
5 April 2011
Launch day
Face-to-face
Execution team
5 April 2011 10am 12pm Old canteen
Volunteers
Preparation
Email
Quang, Lan, Vy, Binh
Final Report Execution Team Group 01 volunteers list y Prepared presentation materials for volunteers meeting y Presented objectives, activities of WANT ? campaign y Let volunteers register for participating activities
Meeting
Oral presentation
Vy, Binh, Lan
Managing
y Checking volunteers wearing Tshirts on Amazing Box days y 14 volunteers wearing T-shirt
Mobile and face- Vy, Trang to-face
22 March 2011 y Section 1: 9am9:30am Room 1.2.08 y Section 2: 1:30pm2pm Room 1.2.08 5 April 2011: 10am12pm 15, 19, 22 April 2011 : 12pm-1pm North stair
Discussions and Recommendations

Photo Board
With the purpose was to generate the first step awareness of target publics about the campaign Where Are They Now?, the Photo Board activity successfully received huge attention and comments from RMIT students. The results of the activity were beyond expectation, attracting approximately 251 participants after three days running. Following that, ten most selected adjectives collected from the Photo Board activity were then used as the main theme for the campaigns Tshirts. However, the activity had failed to communicate the campaigns message to RMIT students. It can be noticed that the majority of students participated in the Photo Board could not clearly understand the purpose of the activity itself as well as the link between the activity and the whole campaign. Besides, the time frame for the Photo Board activity was too short (only 2 hours per day and 3 days of the first week of the campaign). Thus, if Photo Board is to be continued in the future, it is suggested to extend the time frame of the activity to attract a more wide range of students and to keep their interest in the campaign. For instance, it might be run on Monday, Tuesday and Wednesday in the first week of the campaign, and continued to be run on Thursday, Friday and Saturday in the following week. Additionally, volunteers also play a fundamental role in promoting and helping target publics clearly understand the purpose of the activity. It is necessary to provide a clear and consistent guidance for volunteers involving in the activity, so that they would understand the campaigns concept and know how to communicate effectively with the target publics.
Launch Day
The launch day of Where Are They Now? campaign which was held on Tuesday week 7 had successfully caught attention of target publics and was a huge success in promoting for the website and the campaign. Both the activities and the promotional items delivered on the launch day received huge positive responses from RMIT students, lecturers and staff. Especially, the majority of target publics loved the campaigns T-shirts and wristbands. However, on the implementation process, the launch day itself was out of control and did not follow the agreed schedule. Firstly, numerous problems happened with volunteer management. It can be
Final Report Execution Team Group 01 observed that volunteers were quite passive in communicating with the target publics as well as in promoting activities. Not only that, they were also lack of understanding about the main concept of the campaign. Besides, given the fact that volunteers were late on arrivals, this had influenced slightly negatively on the campaigns message delivery and to the general implementation process. Hence, for future implementation, practice and rehearsal for volunteers are necessary. Volunteers need to understand clearly about the campaigns concept and the key message to communicate with target publics. Besides, a detailed and updated schedule of activities is also vital to help increase the effectiveness of volunteer management. Additionally, benefits of active participation need to be clearly communicated to volunteers in order to ensure their commitment. Furthermore, in order to increase the consistent and professional in volunteer management, there should be one person directly monitor the implementation process of volunteer. In terms of T-shirt and wristband delivery, the process itself was unprepared, unmanageable and out of control. The reasons for this are numerous. Firstly, because of the limited space of the campaigns booth on the launch day, the promotional items were delivered at the old canteen at the most crowded time from 11:00am to 2:00pm. Following that, the rush in producing promotional items, the lateness on arrivals as well as the lack of human resources in managing delivery process had made it become a mess. In order to avoid these mistakes in future campaign, having a clear and detailed plan is extremely important. Besides, back-up plan is also necessary to help deal with unexpected situation including lateness on arrivals of promotional items and/or volunteers. Moreover, setting up booth is also vital to maintain control over the delivery process. Furthermore, there needs to be more human resources bring responsible for the activities on the launch day, to make sure that everything follows schedule and to take initiates in any change or unexpected situation.
Design
In term of doing teaser and promoting for the webpage https://online.rmit.edu.vn/alumni of Where are they now? campaign, it seemed like the promotional items such as posters, flyers, photo standing, standees, T-shirts and wristbands performed efficiently in attracting the attentions of the students. Firstly, 20 posters and all standings were set up at Global Caf area which is the busiest area on campus, to maximize the exposure level of students. They tended to be approached effectively COMM2386 Interdisciplinary Communication Project 13
Final Report Execution Team Group 01 because they were assaulted among many posters and standees. However, students seemed to be confused about the message from those promotional item because the graphic effects were too strong but it was not representative of the key message of the campaign. The image (bags within name tags) used in both posters and flyers also made students misunderstand the activities in launch day. Moreover, because focusing too much on Global Caf area, we forgot setting up posters at other places which also could attract the attentions of student efficiently. Secondly, like with posters, standings and flyers, students seemed to like the mirror-stickers which were stuck on the mirrors in toilets, but they did not understand what those mirror-stickers try to communicate and which event/campaign they belonged to. Moreover, because the mirror-stickers were launched in sensitive areas and because of some miscommunication between Properties Service Department and Aden service, so most of them were taken down after few days of launching. In term of evaluation output of activities, mirror-stickers totally failed in achieving the objectives. Slightly surprisingly, T-shirts, wristbands and photo standees were the most favorable items toward RMIT students. At the first time launching on launch day, two photo standees of WATN campaign attracted a large number of students to come and take photos. T-shirts and wristbands also got the positive reactions from students. A large number of students participated in Amazing Box with the purpose to receive a T-shirt or a wristband of WATN campaign, and some tried to ask us (launch days activities organizers) the way how they could get those items. The same with activities above, those items just got the attentions of students and they were not representative for the key message of the campaign The result was quite positive but the implementation process of those promotional items was not smooth and easy. We were really rushed for time in producing those promotional items because from the time the design team was approved to the launch day, we only had a week to have the design forms, approval and producing them. In brief, some recommendations are made for designing the promotional items. Logical and clear implementation schedule is taken priority to increase the performance of ICPs activities and to avoid task overlap or misunderstandings. Besides, it is also important to practice and consider thoroughly the content included in promotional items and activities in order to get students to understand exactly the key messages of WATN campaign. When designing promotional items, we should choose the COMM2386 Interdisciplinary Communication Project 14
Final Report Execution Team Group 01 image or thing which is closely representative for the key message or at least for the campaign concept. Everything should have the same theme and the message must be short, simple and clear. Additionally, when the message is done, we need to brainstorm on the way on how those promotional items are to be displayed most effectively and efficiently. It means we need to minimize the inputs and maximize the outputs.
Individual Participation Student: Chu Thanh Trang s3246013

PHOTO BOARD y Prepared decoration items and decorated the board. y y y y Kept track with the list of Photo Board activitys participants. Supported in providing guidance for volunteers. Approached students and invited them to join in the activity. In charge of selecting 100 lucky participants of the activity to receive free campaigns Tshirts. y Analyzed result data of the activity and provided the list of ten most selected adjectives for Tshirt design. y y Matched photos of participants with their adjectives to decorate for the board on launch day. Created and managed Flickr page of Photo Board activities.
DESIGNS y Brainstormed ideas for the campaigns logo. FILMINGS y Played supporting role in the video clip of Phoenix Ho. STORYBOARD CHAINS y Prepared and decorated the storyboard chains. y Hung storyboard chains.
AMAZING BOX y Decorated the amazing box. y y y Bought and prepared gifts for amazing box. Supported in providing guidance for volunteers. Approached students, communicated the campaigns message to them and invited them to join in the activity. y Guided students to register for the networking event on the extra day of Amazing box activity.
LAUNCH DAY y In charge of stamping activity. COMM2386 Interdisciplinary Communication Project 16
Final Report Execution Team Group 01 y y y y In charge of delivering T-shirts and wristbands. Checked volunteer attendance. Provided guidance for volunteers. Approached students and communicated the campaigns message to them.
STAMPINGS y In charge of stamping activity on launch day including contacting with winners, answering concerns of students, and delivering gifts. NETWORKING EVENTS y Not involved OTHER TASKS y Kept track with documents within execution team such as meeting minutes, bills, etc. y Supported in composing emails for volunteers and 100 lucky participants of Photo Board activity. y Supported in volunteer management including communicating, providing guidance and taking attendance. y y Displayed posters and flyers. In charge of delivering special gifts for lucky students on Happy Tuesday activities.
Student: Tran Thanh Quang s3245544

PHOTO BOARD y Informed and monitored volunteers performance. y Allocated appropriate tasks for team members and monitored the activity performance in overall. y y y y y Helped to decorate the photo board. Helped set up booth for photo board. Worked with Properties Service for approval for launching photo board. Took photos for photo board activity. Provided guidance for volunteers
DESIGNS y Worked on the approvals for the design forms. FILMINGS y Be in charge in first three alumnis successful story videos and teaser video production (with first design team). y y Be involved in editing process of first three alumnis successful story videos production. Played supporting role in the video clip of Phoenix Ho.
STORYBOARD CHAINS y Worked on the approvals for the concepts of storyboard chains. y Be involved in implementation process of storyboard chains.
AMAZING BOX y Prepared and decorated the amazing box. y Allocated appropriate tasks for team members and monitored the activity performances in overall. y y y Worked with Properties Services for location approval for launching amazing box. Provided guidance for volunteer. Took photos of amazing box activities
LAUNCH DAY y Monitored the launch days activities in overall. COMM2386 Interdisciplinary Communication Project 18
Final Report Execution Team Group 01 y Launched projecting teaser video, photos from photo board activity and Phoenix Ho video at Global Cafe. y y Worked with Properties Service for approvals for launch days activities performances. Provided guidance for volunteers.
STAMPINGS y Not involved in. NETWORKING EVENTS y Designed the action plan for networking events OTHER TASKS y Be the communicator of Execution team. y Kept track with ENFs for Photo board activities; locations for posters and mirror stickers; storyboard chains; amazing and photo standees. y y Supported in volunteers management including communicating and providing guidance. Displayed posters, flyers and standings.
Student: Luu Binh s3245544

PHOTO BOARD
y y y Helped painting photo board s background Helped decorate the board Set booth and managed this activity with Vy and Trang
DESIGNS
y Worked with design teams about ICP s logos (brainstorming section)
FILMINGS
y Used to be an interviewee in Phoenix Ho s video clip (but this part was edited)
STORYBOARD CHAINS
y y Helped prepare storyboard chains like redesigned each piece of paper Hang storyboard chains at building 1 (level 2, 3 and 4)
AMAZING BOX
y y y y Supported to decorate and redesign the amazing box Helped guide volunteers deliver flyers and inform amazing box and up coming networking event Brainstormed and went with finance s communicators to buy gifts and prepared them. Redecorated the box on the extra day launched it
LAUNCH DAY
y y Redecorated amazing box and photo board before displayed Helped running the projector
STAMPINGS
y Went to parking plots to stamp on motorbike parking tickets in 2 days
NETWORKING EVENTS
y y Directed guests and participants coming to networking event at HardRock Cafe s back door Delivered gifts for alumni and guests at the end of networking event
OTHER TASKS
y Joined the meeting with Jade, Vu and property service one time for presenting activities and booking locations y Rewrote the action plan (the very first one) after fixing all activities like booking place, launch time and tasks

y y Presented to volunteers about the projects in the afternoon section Wrote ENFs for following activities such as photo board, storyboard chains, amazing box, mirror stickers and launch day y Discussed and bought extra gifts for amazing box before launching amazing box on the extra day
Student: Vu Van Anh s3192748

PHOTO BOARD y Contributed to preparation process DESIGNS y Worked with designers to create a logo, flyers, posters, T-shirt, stickers on mirrors, wristbands, stamping and two cute standees y Received flyers, posters, stickers on mirrors, standees, T-shirt, wristbands, stamping from supplier team y Pasted flyers, posters and stickers on approval locations
STORYBOARD CHAINS y Contributed to preparation process AMAZING BOX y Contributed to preparation process LAUNCH DAY y Contributed to preparation process y y Delivered T-shirt and wristbands to students, lecturers, staffs and volunteers Delivered gifts to lucky people on Photo Board
STAMPINGS y Received stamping y Provided contact material
NETWORKING EVENTS y Came to Hard Rock for taking a measurement about backdrops and locations y y Confirmed a measurement with supplier team and sponsorship team Worked with supplier and Hard Rock caf about backdrops and how to stay it.
OTHER TASKS y Check attention of volunteers
Student: Do Nguyen Khanh Vy s3246653

PHOTO BOARD y y y y Cut and painted materials and designed the board Set up and decorated booth Mainly managed the process of running Photo Board with Binh and Trang Allocated specific tasks for volunteers including taking photos, printing photos and informing the students about the Photo Board and its purpose y Explained purpose of this activity and the whole campaign for RMIT students participating the activity y y Checking volunteers attendance Printed photos
DESIGNS y y y y Found and contacted with design team for designing promotional items Negotiated design cost Kept track in contacting and discussing with design team Met design team, suggested ideas and checked all final design forms with Quang and Van Anh before sending for approval FILMINGS y Supportive actress in Phoenix Hos video clip
STORYBOARD CHAINS y Supported in cutting, sticking and hanging the story chains
AMAZING BOX y y Supported in decorating the box Instructed volunteers in promoting the website
LAUNCH DAY y y Received and checked number of T-shirts and wristbands from Chau (Purchase team) Delivered T-shirts for ICPers, RMIT staff, volunteers and lucky students from Photo Board
Final Report Execution Team Group 01 y Instructed volunteers how to actively inform students about the website and purpose of the campaign NETWORKING EVENTS y Went to Hard Rock Coffee with Yen (Sponsor team) and Van Anh (Execution team) on 5 April 2011 to discuss with the Manager about materials arrangement and the working process of networking event; also measured the size of 2 backdrops on stage and entrance door. OTHER TASKS y y y y y y Prepared power point for volunteers meeting Delivered a presentation to volunteers in section 1 Gave and confirmed the email content informing volunteers Made phone call reminding volunteers to participate in Photo Board Checked names of volunteers wearing T-shirts on Amazing box days Finalized volunteers list for receiving certificates
Student: Nguyen Thi Huong Lan s3221987

VOLUNTEERS y y Contact and call for volunteers (47 participants). For the two sessions meeting with volunteers: Inform and communicate with the volunteers about the sessions, manage the list of registers of two different sessions. Cooperate with Jade and Vu to book the rooms with the results of 4 rooms booked, which means two are abundant, just in case there are some changes. Help to monitor and do the presentation to transfer the information and message of the campaign for volunteers who would subsequently play a very important role. y Regularly communicate and keep in touch with volunteers through emails to deal with their frequent questions or queries about their roles, the schedule of activities, changes in their schedule. Inform them of the upcoming activities of the campaign. Send encouraging emails, show ICPs gratitude and highly value their performance and enthusiasm, make them feel that they are part of the campaign as organizers not just volunteers in order to get them more engaged. At the same time, kindly remind them to wear T-shirt to be checked upon for their participation and for subsequent certificate. y Contact, give first guidance and instructions for volunteers and answer their concerns on the spot before the activities were on air, like amazing box or photoboard, or on the launch day, y Act to quickly contact to provide extra volunteers in some cases when the enrolled volunteers were absent right before the activity. PHOTOBOARD y Contact 100 lucky participants to collect their gifts and regularly communicate with them through emails and phone in the same way as with volunteers, answer their queries, inform the upcoming activities to get them more attentive and remind them to wear T-shirt for Happy Tuesday and Friday activity with the high chances to take gifts. LAUNCH DAY
Final Report Execution Team Group 01 y Contribute to the process of delivering T-shirts for ICPers, RMIT staff, volunteers and lucky students from Photo Board y Communicate the message, objectives and meaning of the campaign and the website, to the students who pass by the old canteen to answer their curiosity about the campaign. y Manage volunteers attendance, and monitor them in the amazing box activity and delivering flyers on how to act actively inform students about the website and purpose of the campaign. NETWORKING EVENTS y Strategically work with other teams (content team, sponsorship, budget and auction representative) to produce the networking plan. y Welcome and guide guests at the entrance as well as provide specific instructions for them.
RESEARCH y y Strategically design the questionnaire survey for final evaluation of the success of the campaign. Pilot test with in-depth interview on 7 students on campus to evaluate the knowledge and attitude towards the campaign and also to test the comprehensiveness of the survey and to modify for the final version. y Supported to deliver the survey on campus.
Appendix 1 Initial Survey
SURVEY
Hi, we are students from Professional Communication, RMIT University, taking Interdisciplinary Communication Program course. We are conducting a research to understand your opinion on your career orientation and your participation will substantially contribute to our success. The survey only takes about 3 minutes and your information will be kept confidential.
1.
What program you are studying?

2 4
1B.Commerce 3
Bachelor of IT Bachelor of Design

6Bachelor
Bachelor of BIS of Prof Com
5Bachelor 7
of Accounting
Diploma of Commerce of Marketing
Diploma of Design
10
9Bachelor
Academic English program (skip the next question)
2. What semester are you in? 1 2 3 4 5 6 7 and more
3. What factors have influenced on your choice of future career? (You can choose more than 1 option)
1Parents 2Friends 5Media 3Career
counselors
6
4Alumni
(graduate
students)
(Internet, books)
Yourself
4. You are confident that you will get a good job and have a bright career after graduation Strongly agree 1 Strongly agree 1 Strongly agree 1 Strongly agree 1 Agree 2 Agree 2 Agree 2 Agree 2 Neutral 3 Neutral 3 Neutral 3 Neutral 3 Disagree 4 Disagree 4 Disagree 4 Disagree 4 Strongly disagree 5 Strongly disagree 5 Strongly disagree 5 Strongly disagree 5
5. You have a plan for your career after graduation
6. You think that majority of RMIT graduates can get the job that they LIKE.
You believe the majority of RMIT graduates are well regarded in the workplace
You feel you have any connection with industry and graduates at the moment?

Strongly agree 1 option)
1Have 2The 3 4
Agree 2
Neutral 3
Disagree 4
Strongly disagree 5
7. What do you most like to know about the stories of past graduates? (You can choose more than 1
they got the job?
conditions of that job (salary, promotion, match with their majority at university)
What company are they operating or working? Do they study further and where?
8. You will be more interested in a talk show with RMIT graduate students, IF
1They 2
are from your program
They are popular (celebrities) give you useful information for career orientation
1
3They 4
Fun activities
5Any
suggestions _________________
9. What make you feel unconfident about your future career, if any? (You can choose more than 1 option)
1 2 3 4 5 6
Your GPA Lack of working experience Lack of industry knowledge and information Lack of connection with people in the workplace A RMIT degree is still not enough Im absolutely confident
10. Which solutions listed below that could help increase your confidence in the future career? (You can choose more than 1 option)
1 2 3 4 5 6
Listening to real experience and advices from RMIT alumni Meeting with a career counselor Asking for advices from family and friends Achieving better marks or receiving higher education Establishing relationship with people in the industry that you want to work in Im absolutely confident Thank You Very Much
Appendix 2 Eventual survey
SURVEY
We are students from Professional Communication, RMIT University, taking Interdisciplinary Communication Program course. We are conducting a research to understand your opinion on your career orientation to evaluate the impact of our campaign and your participation will substantially contribute to our success. The survey only takes about 3 minutes and your information will be kept confidential. 3. What program are you studying?
2
1B.Commerce
Bachelor of IT
Bachelor of BIS
Bachelor of
Design
5Bachelor
of Prof Com
6Bachelor
of Accounting
Diploma of Commerce
Diploma of Design
9Bachelor
of Marketing
10
Academic English program (skip the next question)
4. What semester are you in? 1 2 3 4 5 6 7 and more
PART 1: THE CAMPAIGN

3. Do you know that there is a campaign named Where Are They Now (WANT) which took place in campus (from week 5 to week 10, by Professional Communication students)
1
Yes
No
Do you know that this is a campaign to connect between RMIT current students with its alumni?
1
Yes
No
4. Put a tick, if you are aware (notice, see, know, EVEN NOT JOINED) of any of these activities which TOOK PLACE already from week 5 to 10 on campus? 1Website https://online.rmit.edu.vn/alumni Have you logged in?
1
Yes
No
2Networking event at Hard Rock caf on Monday week 10. Did you join? 1 Yes
2
No

3Photo-board (A board displayed at Global caf where you could take photos and gifts. Now the colorful board with lots of pictures is placed in front of the Student Services nearby the exam notice board level 1) 4Story board chain (A series of some pictures. Location: outside toilet level 2, 3, 4, Lab level 1, building 8 level 1) 5Amazing box (The box in which there is a person inside to deliver the gifts when you rang the bell outside. Location: nearby the Global Caf) 6T-shirt (on Tuesday and Friday, volunteers and participants wear a orange-theme white T-shirt with adjectives in front like Friendly, enthusiastic, crazy, smiley) 7Stamping parking tickets: on the back of your parking ticket is a red stamping by Where are they now
8 9
Posters (in toilets OR in the old canteen) and flyers No I dont know any of them
Any feedback on those activities: ............................................................................................................................. ................................................................................................................................................................................ ................................................................................................................................................................................ ................................................................................................................................................................................ 5. Do you know any success stories of alumni through the campaign, especially through https://online.rmit.edu.vn/alumni?
1
Yes
No
If yes, can you name the alumni/alumnus?: . 6. How do you feel about this campaign? Strongly like 1 Like 2 Neutral 3 Dislike 4 Strongly dislike 5
PART 2: YOUR CARRER ORIENTATION

7. What factors, besides yourself, have influenced on your choice of future career? (You can choose more than 1 option)
1Parents 4 2Friends 5Media 3Career 6
counselors
Graduate students (alumni)
(Internet, books)
Others:..
8. You think that majority of RMIT alumni can get the job that they LIKE. Strongly agree 1 Agree 2 Neutral 3 Disagree 4 Strongly disagree 5
9. You believe the majority of RMIT alumni are well evaluated and recognized in the workplace

Strongly agree 1 Strongly agree 1 Agree 2 Agree 2 Neutral 3 Neutral 3 Disagree 4 Disagree 4 Strongly disagree 5 Strongly disagree 5
10. You are confident that you will get a good job and have a bright career after graduation
11. If there are anything that make you unconfident about your future career, what are they? (You can choose more than 1 option)
1 2 3 4 5 6
Your GPA Lack of working experience Lack of industry knowledge and information Lack of connection with people in the workplace More qualifications would be needed Others:. Thank You Very Much
Appendix 3 100 lucky participants of Photo Board

COMM 2386 Interdisciplinary Communication Project Where are they now?
Photo Board 100 lucky participants 100 T-Shirts

No. 1 2 3 4 5 6 7 8 9 10 11 12 11 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Name Le Doan Thanh Le Thao Vi Bui The Quy Pham Thien An Huynh Thuy Vy Nguyen Pham Doan Trang Nguyen Quang Nhat Cao Hoang Minh Nguyen Thuy Khoi Khoa Vo Thi Thanh Van Duong Thanh Tam Hoang Thi Mai Huong Tran Vu Phuong Giang Kha Kim Thuy An Lam Binh Phung Nguyen Ngoc Phuong Linh Luong Thanh Tram Le Thi Nguyet Minh Nguyen Ky Anh Nguyen Ngoc Thien Kim Vo Tuan Loc Tran Lam Xuan Hong Tra Thuy Linh Pham Quang Hoang Nguyen Tien Nam Nguyen Viet Su Lai Ngoc Dan Phuong Nguyen Hong Ngoc ID Number L9914976 S3298783 S3279122 S3311672 S3312277 S3258255 S3259902 S3299521 S3223151 S3231714 S3245933 S3275008 S3269824 S3210353 S3260906 S3325052 S3260724 L9915453 S3255219 S3245802 S3245830 S3245681 S3256221 L9916275 L9916293 S3269975 S3231323 S3230330 Date Size Signature Notes
Final Report Execution Team Group 01 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 Nguyen Hoang An Le Thi Ngoc Anh Van Nguyen Nhu Quynh Nguyen Bao Mai Tram Quach Le Trung Bui Thi Phuc Quyen Tran Anh Thu Huynh Phi Khanh Nguyen Thai Thanh Nhan Nguyen Quan Nhat Dinh Huynh Dang Khoa Le Ngoc Kim Ngan Vu Nguyen Thien Kim Nguyen Thi Hoang Yen Dang Cao Tri Vo Ngoc Hue Trinh Meidine Diem Tu Rosa Nguyen Huu Thai Ha Vo Quoc Thang Ly Ha Nhu Quynh Pham Dao Truc Giang Pham Khoi Nguyen Le Thi Minh Tram Nguyen Hoan Viet Tu Nguyen Duc Minh Le Quang Vu Ho Thi Ha Vy Nguyen Tran Tin Tran Thanh Binh Ngo Mai Tran Le Phung Khanh Nguyen Hoang Linh Quang Do Nguyen Phuong Linh S3309967 S3255249 S3259054 L9916276 S3209824 L9915189 L9915220 S3220484 S3192803 S3325137 S3255161 S3192837 S3298851 S3275184 S3325202 S3255190 S3255288 S3298413 S3247366 S3192744 S3312594 S3260747 L9916329 S3298167 S3299591 S3255317 S3260814 S3312419 S3312425 S3312423 S3310013 S3324438 S3299577 S3296819 S3324530 S3311673 S3260716 COMM2386 Interdisciplinary Communication Project 33
62 Nguyen Hoang Quyen 63 Nguyen Thanh Binh 64 Nguyen Hong Quoc Tien 65 Han Phuong Thanh
Final Report Execution Team Group 01 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 Nguyen Phuong Hong Ngoc Nguyen Truong Hoang Dung Nguyen Hoang Bao Khuong Nguyen Thi Thuy Phuong Nguyen Thi Kim Thanh Nguyen Thi Hong Dieu Do Nguyen Duy Do Nhat Anh Van Nguyen Xuan Hoang Lam Thai Khuong Truong Binh Ho Bui Quoc Anh Ha Vinh Binh Dang Ngoc Mai Phuong Pham Hoang Dung Ngo My Huong Truong Quang Hai Pham Anh Ninh Nguyen Huu Huan Nguyen Thi Khanh Van Nguyen Thi Thu Ngan Le Truong Duy Hoang Mai Duc Pham Trong Tam Nguyen Tri Dung Nguyen Trung Anh Tran Thi Tram Anh Le Phong Doan Thanh Tam Trieu Que Thanh Trinh Hoai Linh Tran Duc Hoang Thong Hoang Ngoc Chau Tran Thi Trung Thuan Le Trung Nguyen S3312702 S3312721 S3307852 S3299491 S3312576 S3255248 S3299768 S3246104 S3245838 S3299776 S3275843 S3259230 S3245545 S3255356 S3336052 S3299558 S3192443 S3324403 S3245850 S3290426 S3255245 S3270029 S3261807 S3260817 S3275772 S3312493 S3301800 S3312442 S3230446 S3192938 S3193539 S3312561 S3275794 S3324384 S3230317
Appendix 4 Sample Meeting Minutes of Execution Team
Minute 01
Day : Time : Location : 1. WANT Board March 12, 2011 9:00pm to 10:30pm Yahoo
From week 5 to week 7 First 3 days: photo capturing 5 volunteers + 2 ICP members (including photographer, guide and a person in charge of printing)
Time: 10:00am 11:00am
2. Task allocation Vy + Binh: WANT Board Thao + Mai: Video clips Le + Thao Story chains
3. Story chains details Week 6: 4 story chains Week 7-8: +3 more Week 9-10: +3 more Number of copies: 9/story Location: +Stationary (01) +Stair (03) +Lobby Building 8 (02) +Student area (03) 4. Next meeting: Date: Monday 14 March, 2011 Time: 9:00am TBA Location: Room 1.4.20
Minute 02
Day : March 14, 2011 Time : 9:00pm to 7:00pm Location : 1.4.20 y Check me out standees: (2) Launch Day (Tue 22/3)/ Location: Parking plots + Blank board: for the ticket stamping and the activities on Tuesday & Friday every week Design: wed 16/3 (CL) Approval: 24/3 (ER) Printing: 25/3 (Purchase) y Motorbike ticket stamping Design: wed 16/3 (CL) Approval: 24/3 (ER) Material: 31/3 (Purchase) Stamping of the back of the ticket Sim mobifone for contacting with winners Launch day (Tuesday w7): 10 winners Gift: vouchers Duration: w7 + w8 +w9 (20 winners per week) except for Monday and Saturday y y End of week 6: Voucher on website (Sponsorship) Special Tuesday y Since w7 to w10: wear T-shirt from 9am to 3pm, get special gift Photo taking the participants upload on website 5 vouchers + 5 wristband/week (20 each after 4 weeks)
Photo board : 1 hour per day (21-24/3) the rest: only for decoration purpose From w7 w10 Gift: movie tickets/ bracelets Where are they now? Game 200 photos expected T-shirt: 150 for student/ 50 for ICP
y y
Every activities: start on Tuesday W5: COMM2386 Interdisciplinary Communication Project 36
Final Report Execution Team Group 01 photo board Date: Tuesday, Wednesday, Thursday (Highland) the rest: student service Time: from 10am-1pm Material: table, laptop, speakers, camera, print y W6: display board, student service (location) Monday: T-shirt printing deadline Friday: T-shirts delivery (100) y W7 Launch day + Photo board Location: Highland (only Tuesday) the rest: student service Tuesday : hunting alumni Time: 11am 1pm Material: -photos (students + alumni) -laptop 2 -tables -color printer -gift: vouchers 20 &/or Wristbands 60 After that: exhibition y Story chains y y y y W6 Wed to end w7: Stationary /SWA 1st /Building 8/Lobby 1st W8 w9 (wed): SWA 2nd /Building 8/Lobby 2nd W9 (Thu) w10: SWA 3rd/Lobby 3rd Location: 9 places (total) Duration: w6(wed) to week 10
T-shirts: 100 photo board/ 40 ICP/ 30 volunteer Flyers for website: 300 + game booth photo board (Volunteers) + shock box Notification on Photo board: Surprising activities every Tuesday and Friday Shock Box + information on standees Shock Box of WANT is available at Check it out! Time: 11:30 12:00pm COMM2386 Interdisciplinary Communication Project 37
Final Report Execution Team Group 01 Volunteer in the box + hints 5 kinds of gift 1. Vouchers x 10 2. Wristbands x 30 3. Condom x 20 4. T-shirts x 10 5. Profile + chupachups x 30 Tuesday w7 Location: under stair Gift: 1(10); 2(10); 3(10); 4(5); 5(10)/45 (optional) Tuesday w8 Location: highland Gift: 1(5); 2(10); 3(5); 4(5); 5(5)/30 (optional) Tuesday w9 Location: Bubble tea Gift: 1(5); 2(10); 3(5); 4(0); 5(5)/25 (optional) y Story Chains Game + information on standees Story chain game of WANT is available at Check it out! Time: 12-1pm Gift: wristbands x90 (30 per day) y Friday w8 Friday w9
Booking for Board and Booth Highland: w5 (3,4,5) w7 (3,6) w8 (6) w9 (6)
Minute 03
Day : March 26, 2011 Time : 2:00pm to 5:00pm Location : 1.1.15 Week 6 y Monday (28/3) - Approval for all design forms (must done) - Plan for Networking event (10:30am 3pm) - Sent all design forms (poster, flyer website, wristband, T-shirts, stickers on mirror, logos) - Approval story chains (must win) y Tuesday (29/3) - Hang story chains - Do teaser video - Finish filming y Wednesday (30/3) - Finish video clips (4) + teaser video (1) [period 1] y Thursday (31/3) - Material for amazing box - Approval for videos (Must done) y Friday (1/4) - Design box - Done networking events final plan y Saturday (2/4) - Design box - Have all print material y Sunday (3/4) - Design box - Run trial amazing box - Done filming video clips (3) Week 7 y Monday (4/4) - Stamp material? - Stick posters + sticker mirror - Stamp + standee at parking lots - Wristbands - Done video clips (3) [period 2]
Minute 03
Day Time Location : : : April 2, 2011 2:00pm to 5:00pm 1.1.15
Video clips
No longer than 3 mins Including quotations (important) Music + Sound effects Scene editing/Moving/Effects/Visual Including key message of the campaign (only if possible) Finalize video clips when? People in charge: Thanh Th o + Xun Mai
Wallpapers + Posters +Flyers

Including sponsors logos
Volunteer email (Lan)

Before 12:00pm Monday 4/4
Networking plan (Lan)

Continue working with other team to finalize the networking event
Launch Day
1. Amazing Box People in charge: Th ch Th o + L Supportive members: Khanh Vy + Trang +Thanh Thao + Xuan Mai Volunteers: 5 Time: 10am-12pm Location: North Stair, Building 1
2. Flyer delivery People in charge: Huong + Lan Volunteers: 11 Time: 2 session: 10:00am-12pm/12pm-2pm Allocate tasks for volunteers at the spot. COMM2386 Interdisciplinary Communication Project 40
Final Report Execution Team Group 01 240 flyers + candies Trang: buying candies Flyer arrival time: about 8:30am 3. Parking ticket stamping activity People in charge: Van Anh + Huong + Trang Van Anh + Huong: Stamp on parking tickets (Monday 4/4) Trang: Mobile + SIM card Distribute vouchers for winners of stamping activity 60 flyers/hour
Voucher delivery: 10am-2pm 4. T-shirt delivery People in charge: Van Anh + Khanh Vy Supportive members: Luu Binh + Quang (only if possible) For ICPers and volunteers: 9am-10am at the old canteen For 100 lucky participants of Photo Board: 10am- 2pm at the old canteen T-shirt arrival time: about 8:30am T-shirt delivery list: Trang (already submitted) 5. Teaser People in charge: Luu Binh + Quang Might support on other activities if possible (T-shirt delivery and Amazing Box)
Special notes:
Arrival time for execution team on Launch Day: before 8:30am 100 vouchers: 80 for ticket stamping + 20 for amazing box 500 wristbands: 300 for networking event + 100 for amazing box + 100 extra (might be used on special Tuesday)
Appendix 5 Detailed Timeline of Execution Team

CL Execution Team
Detailed Timeline of Activities
Duration: Week 4 to Week 10
1. WANT Board (Binh & Vy)

Timeline Wee k Start End Tasks Details/Material/HR -2m x 1,2m board -500 color A6 papers -1000 pins -5 pens -WATN? letters (decoration on board) -Soft copy -3 laptops (1: print, 2: hunting game) (outside source) -1 camera -1 printer (outside source) -2 tables -Highland coffee -For hiding the photo board and equipments -Highland coffee + student service -Hard copy Team Notes/Time/Location
Material preparation
Purchase
-20 photos of alumni -Booth approval Mon 14/3 Fri 18/3
-Collect 10 most written adjectives -Location 1: Highland y W5 (Tue, Wed, Fri) y W7 (Tue, Fri) y W8 (Fri) y W9 (Fri) y -Location 2: Student service: the rest in W7, 8, 9.
W4
Quang
-Booth location approval -Stored room approval
-Photo board display approval -20 photos of alumni Mon 14/3 Thu 17/3 T-shirt design
Purchase Design
Final Report Execution Team Group 01 -Take and print photo of students - Guide students write objectives and put on the board - Announce T-shirts as gifts -15 volunteers / 3 days -1-2 Execution members -Time: 10am-1pm -Location: Highland coffee
W5
Tues 22/3 Fri 18/3 Tue 22/3
Thu 25/3 Booth Launch Mon 21/3 Mon 28/3 200 T-shirt printing approval 200 T shirt printing
CL External Relations Purchase
-Announce Special Tuesday W6 Mon 1/4 T-shirt delivery -Pick random 100 students that write 10 most written adjectives in the list to give 100 FREE Tshirts and email them to receive shirts -Take photos of Special Tuesdays winners, print and pin on the board -Game: 2 laptops will be arranged next the board for students to visit the alumni website. They will find picture of alumni, who appear in the web, on the board. The one that can find the picture and answer 2 questions about that alumnus correctly will receive bracelets of the campaign. -Gift: 60 bracelets + 10 vouchers W8 Mon Fri 15/4 Photo Board display CL -Location 1: Highland
CL
- Date: Tue 5/4 - Time: 11am-1pm - Location: Highland coffee
W7
Tues 5/4
Fri 8/4
- Photo Board display - Hunting alumni games
CL
Final Report Execution Team Group 01 11/4 Mon 18/4 Mon 24/4 y W5 (Tue, Wed, Fri) y W7 (Tue, Fri) y W8 (Fri) y W9 (Fri) -Location 2: Student service: the rest in W7, 8, 9.
W9 W10
Fri 22/4 Fri 29/4
Sticker on Mirrors (Huong & Van Anh)

Week W4 Timeline Start End Mon Wed 16/3 14/3 Thu 17/3 Thu 24/3 Fri 25/3 Wed 30/3 Sat 26/3 Sat 26/3 Tasks Design the suits picture Get approval Printing Sticking y y Details/Material/HR 1 male and 1 female Suit with mirror size Design Quang Purchase CL ASAP Need male and female stick them Team Notes/Time/Loca tion
W5
y 10 items Tick pictures in male and female restroom
Launch Day Week 7- Tuesday, April 5 2011

Tasks Stickers on mirror Motorbike tickets Standees Photo board/ Hunting alumni game Amazing box Flyers Description Stickers of business costumes on mirror in toilets 20 vouchers for 20 students with lucky sign in the back of the tickets Deliver the link of alumni website 60 bracelets + 10 vouchers for winners Deliver 30 40 gifts Distribute 300 flyers to announce the website Time & Location Location: Building 1 Date: Tue 5/4 ; Wed 6/4 ; Thurs 7/4 Location: 2 parking plots Time: 8am-5pm Location: 2 parking plots Time: 11am -1pm Location: Highland coffee Time: 11:30 am 12am Location: North Stairway building 1 All day
Appendix 6 Sample of Emails

VOLUNTEERS Email 01 :
Dear guys, I'm Lan, in charge of volunteers group for Interdisciplinary Communication Project with 'Where are they now' campaign this semester. First of all, we-ICP members want to say thanks for your volunteering! Although the enrolment deadline is the end of today, now I have received a huge number of your responses. So great! We really really appreciate your interest and kind enthusiasm. As it should be, we will have a first official meeting for volunteer group to get a better idea of what activities of the campaign will be on air in campus soon, which need your support. There are two time allocations to your convenience. Tomorrow Tuesday 22/03/2011, room 1.2.07, Session 1: 9-10am OR Session 2: 1:45-2:45pm (Everything will be made short and clear so that it will not take the whole 1 hour, No worry ^.<) Please let me know what session you can come. Thanks a lot again and see you there, the early birds! Email 02 Hi guys, Thank you so much for volunteering on the launch day of Where are they now? campaign, this Tuesday (April 5th , week 7). The schedule is as follows: 9:00-10:00am Collect your T-shirt and wristband <VERY COOL> at old canteen (Global cafe). Please come during this time, otherwise, we are not sure whether you can get those lovely gifts or not.hihi. You are obliged to wear the T-shirt for the whole day of April 5th. The following TuesdayS Happy Tuesday, wear the T-shirt (ICP staff will check this) and you will have a chance to win more valuable gifts from us. 9:45-10:00am: Come to get details on what you are expected to do. 10:00am-2:00pm: Volunteer for delivering the flyers (The activity does not require you to spend the full 4 hours on this. For each of the four hours, you only need to deliver flyers within about 15 only. We will discuss later). Be aware that you will only deliver not many flyers but you have to inform the receivers of our campaign, as follows: - Where Are They Now? Campaign, run by Professional Communication students, under the course Interdisciplinary Communication Project (ICP).
Final Report Execution Team Group 01 The main purpose of this campaign is to drawing the connection between RMIT alumni and current students by sharing successful stories of RMIT Vietnam alumni to the university's current students. Moreover, this campaign also aims to motivate and inspire students to enjoy their university's life and achieving long-term goals.
I hope that you will enjoy Where are they now? launch day with some activities on campus: Stamping on the parking tickets; Amazing box, flyers delivering and launch of webpage of alumni (with teasers and clips) on the RMIT intranet. Again, really appreciate your enthusiasm. Cheers, NGUYEN THI HUONG LAN Execution team Email 03
Hi, Tomorrow - Tuesday is the last Happy Tuesday with amazing box (10am-12pm) and parking ticket stamping (one more stamping for this Friday). This is also the last chance for us to wear our lovely T-shirt, showing that you have engaged in Where are they now campaign. Please come to be checked on this for ur later recognition certificate, at Global cafe from 12pm - 3pm with Vy (01267 827 449) s3246653 Also, check https://online.rmit.edu.vn/alumni RIGHT NOW to register for the networking event next Monday week 10 at HardRock cafe. There is not much space left. Thank you a lot and gluck w your study.
Best regards, NGUYEN THI HUONG LAN huonglan.nguyen1990@gmail.com | Y!Messenger: huong_lan_kitten | +84 (0)939 388 945 Bachelor of Communication (ProfCom) RMIT University Vietnam
Email 04 COMM2386 Interdisciplinary Communication Project 47
Hi, How are you going with your study? I hope it is great. Also thank you for wearing the T-shirt on last Friday. This Friday 15 April, please continue showing our commitment and involvement as volunteers in this campaign by wearing T-shirt in campus. You yourself are the key people to decide the success of this campaign. To make sure about the fairness of the certificate that you will be given subsequently, please come to Global caf from 12pm to 5pm this Friday to be checked for wearing T-shirt. Otherwise, please contact Vy ICP member (Tel 01267 827 449) and meet her to get checked, for your own sake. Have you checked https://online.rmit.edu.vn/alumni TODAY? It is regularly updated and to get the information about the networking event on Monday week 10. Wear T-shirt and Amazing box schedule: Week 8: Friday (12pm-2pm) Week 9: Tuesday (10am-12pm) Parking ticket stamping schedule Week 8: Wednesday and Friday Week 9: Tuesday and Friday Cheers, Lan - Execution Team - "Where are they now" campaign PHOTOBOARD PARTICIPANTS Email 05 Hi guys, Thank you so much for volunteering our campaign Where are they now? for the Photo board activity, this Tuesday (April 5th , week 7) is our launch day for the campaign, from 10am-2pm. There are some activities on campus: Stamping on the parking tickets; Amazing box, flyers delivering and launch of webpage of alumni (with teasers and clips) on the RMIT intranet. Please come to join us. 10am 2pm Come to collect your T-shirt and wristband <VERY COOL> at old canteen (Global cafe). Please come during this time, otherwise, we are not sure whether you can get those lovely gifts or not.hihi. You are obliged to wear the T-shirt on that Tuesday, April 5th. The following TuesdayS Happy Tuesday, wear the T-shirt the whole day (ICP staff will check this) and you will have a chance to win more valuable gifts from us. I hope that you will enjoy Where are they now? launch day. Anything unclear, feel free to contact us. Again, really appreciate your enthusiasm. Cheers, NGUYEN THI HUONG LAN Email 06 COMM2386 Interdisciplinary Communication Project 48

Hi, Tomorrow - Tuesday is the last Happy Tuesday with amazing box (10am-12pm) and parking ticket stamping (one more stamping for this Friday). This is also the last chance for us to wear our lovely T-shirt, showing that you have engaged in Where are they now campaign and probably this time you will be lucky enough to get the last gifts from us. Also, check https://online.rmit.edu.vn/alumni RIGHT NOW to register for the networking event next Monday week 10 at HardRock cafe. There is not much space left. Thank you a lot and gluck w your study.
Cheers, Lan Execution team - "Where are they now" campaign
Email 07 Hi , How are you going with your study? I hope it is great. Also thank you for wearing the T-shirt on last Friday and congratulate those who luckily received our gifts. I hope that you feel happy to be taken photos, given small gifts and the T-shirt. So, please continue showing your gratitude back to Where are they now campaign by wearing T-shirt this Friday 15 April There are much more new and updated gifts/vouchers awaiting you on this Friday 15 April. Have you checked https://online.rmit.edu.vn/alumni TODAY? It is regularly updated and to get the information about the networking event on Monday week 10. Wear T-shirt and Amazing box schedule: Week 8: Friday (12pm-2pm) Week 9: Tuesday (10am-12pm) Parking ticket stamping schedule Week 8: Wednesday and Friday Week 9: Tuesday and Friday
Email to 35 ICPers and teachers to collect t-shirts, wristband and join the day
Email 08 :
Hi guys, COMM2386 Interdisciplinary Communication Project 49
Final Report Execution Team Group 01 This is to kindly remind of the launch day of our campaign, this Tuesday (April 5th, week 7) from 10am-2pm. Please come to see what our teams effort has come into. There are some activities on campus: Stamping on the parking tickets, Amazing box, delivering flyers and launching webpage of alumni on the RMIT intranet. 9am-10am Come to collect our T-shirt and wristband at old canteen (Global cafe). Please come during this time and wear the T-shirt on that Tuesday and the following TuesdayS as Happy Tuesday to maximize the effectiveness of our effortful campaign. I hope that we will enjoy Where are they now? launch day. Best luck for ICPers and our campaign this semester. Cheers, Lan Execution team - "Where are they now" campaign

ICP ExecutionReport Group01

Transféré par

Informations du document

Titre original

Copyright

Formats disponibles

Partager ce document

Partager ou intégrer le document

Options de partage

Avez-vous trouvé ce document utile ?

Ce contenu est-il inapproprié ?

Droits d'auteur :

Formats disponibles

ICP ExecutionReport Group01

Transféré par

Droits d'auteur :

Formats disponibles

2011

RMIT International University Vietnam

Final Report Execution Team Group 01

COMM2386 Interdisciplinary Communication Project 2

Final Report Execution Team Group 01

COMM2386 Interdisciplinary Communication Project 3

Where Are They Now? Campaign

Awareness of the website

Awareness of success stories Awareness of WATN Awareness of WATNs objectives

Final Report Execution Team Group 01

Final Report Execution Team Group 01

COMM2386 Interdisciplinary Communication Project 7

Final Report Execution Team Group 01

Photo Board Preparation 1

22 March 2011 8am-9:30am Room 1.1.21

Quang, Vy Binh, Trang

Face-to-face, email and mobile phone

Quang, Vy, Van Anh

5 April 2011 10am 12pm Old canteen

Quang, Lan, Vy, Binh

COMM2386 Interdisciplinary Communication Project 10

Vy, Binh, Lan

Mobile and face- Vy, Trang to-face

COMM2386 Interdisciplinary Communication Project 11

Discussions and Recommendations

COMM2386 Interdisciplinary Communication Project 15

Final Report Execution Team Group 01

Individual Participation Student: Chu Thanh Trang s3246013

LAUNCH DAY y In charge of stamping activity. COMM2386 Interdisciplinary Communication Project 16

COMM2386 Interdisciplinary Communication Project 17

Final Report Execution Team Group 01

Student: Tran Thanh Quang s3245544

COMM2386 Interdisciplinary Communication Project 19

Final Report Execution Team Group 01

Student: Luu Binh s3245544

COMM2386 Interdisciplinary Communication Project 20

Final Report Execution Team Group 01

COMM2386 Interdisciplinary Communication Project 21

Final Report Execution Team Group 01

Student: Vu Van Anh s3192748

STAMPINGS y Received stamping y Provided contact material

OTHER TASKS y Check attention of volunteers

COMM2386 Interdisciplinary Communication Project 22

Final Report Execution Team Group 01

Student: Do Nguyen Khanh Vy s3246653

COMM2386 Interdisciplinary Communication Project 23

COMM2386 Interdisciplinary Communication Project 24

Final Report Execution Team Group 01

Student: Nguyen Thi Huong Lan s3221987

COMM2386 Interdisciplinary Communication Project 25

COMM2386 Interdisciplinary Communication Project 26

Final Report Execution Team Group 01

Appendix 1 Initial Survey

What program you are studying?

Bachelor of IT Bachelor of Design

Bachelor of BIS of Prof Com

Diploma of Commerce of Marketing

Academic English program (skip the next question)

2. What semester are you in? 1 2 3 4 5 6 7 and more

5. You have a plan for your career after graduation

COMM2386 Interdisciplinary Communication Project 27

Final Report Execution Team Group 01

they got the job?