ACKNOWLEDGEMENT

In this project I have made an honest and dedicated attempt to make the research material as authentic as it could. And I earnestly hope that it provides useful and workable information and knowledge to any person reading it.

I would like to thank FALCON INFOSYS ALAMBAGH for giving this opportunity to work on a valuable project.

I dedicate this project to my teachers and to the store manager Mr. Devendra Rajpoot who were extremely kind and who at times went out of the way to help me. Without their cooperation it would have perhaps not been possible to accomplish my research on this project of mine.

Asit Sachan B.B.A. (Marketing) 2008-2011

Preface

We look our training at PLANET M RETAIL LTD. The project gives an insight of the telecom sector through MOTOROLA TRAINING. It basically helps understanding preferences of customers with regard to mobile phones. It helps me to know the basis on which a customer chooses a particular brand when he purchases a new handset.

The project will help to learn about the growing telecom sector in India. The research will also bring to light what all factors a customer considers at the time of purchase of a new mobile phone.

When business is involved, an experience counts a lot experience are an instrument, which leads towards success. Working with PLANET M RETAIL LTD., has been a pleasure.

CONTENTS

         

 

 

       

CERTIFICATE1 ACKNOWLEDGEMENT...2 PREFACE...................................................................3 INTRODUCTION...5 COMPANY PROFILE...6-13 MOTOROLA14-16 HISTORY..17-36 PRINCIPAL SUBSIDIARIES.32-37 PRODUCTS..39-40  DIVISIONAL PRODUCTS..41-46 TIMELINES.47-63  HOME AND NETWORKS MOBILITY..63  RESEARCH AND DEVELPOMENT...64  CORPORATE RESPONSIBILITY..65-66 HALF WAY ACHIEVEMENTS OF MOTOROLA 67-71 HISTORY OF TELEPHONY IN INDIA....73  CELLULAR TELEPHONY......................................73  CELLULAR INDUSTRY IN INDIA.74 INDUSTRY PROFILE....76-77 RESEARCH METHODOLOGY78  SAMPLING METHODOLOGY77  SAMNPLE SIZE77  RESEARCH DESIGN.77  DATA COLLECTION77 FINDINGS AND DISCUSSIONS.79 DATA INTERPRETATION81-90 SWOT ANALYSIS92-93 RECOMMENDATION..94 LIMITATIONS95 CONCLUSION96 BIBLIOGRAPHY..97 QUESTIONNAIRE.98-101

INTRODUCTION

As rapid socio-economic changes sweep across India, the country is witnessing the Creation of many new markets and a further expansion of the existing ones. Indias Consumer market is riding the crest of the countrys economic boom. The Indian Consumer durables industry has witnessed a considerable change in the past couple of years. Changing lifestyle with access to disposable incomes, easy finance options and a surge in advertising has been instrumental in bringing about a sea change in the consumer behavior pattern. According to a study conducted by FICCI on the Indian consumer durables industry, a shift in consumer preferences towards higher-end, technologically advanced branded products has been quite discernable. This shift can be explained by narrowing differentials between the prices of branded and unbranded products added with the high quality of after Sales service provided by the branded players. The shift has also been triggered by the availability of foreign branded products in India owing to lower import duties coupled with other liberal measures as introduced by the government.

COMPANY PROFILE

Planet M is an Indian music retail store originally founded by The Times Group (BCCL). It
was sold to Videocon group in Nov 2007. It is present in many cities (265 -plus locations) all over India. The PLANET M stores are mainly known for selling mobile, music and movies and related accessories.

They also sell gaming consoles like PlayStation Portable, PS2, PS3 and Xbox360. PLANET M is also a new entrant for the Mobile retail, offering a wide range of mobile handsets with lucrative schemes.

PLANET M, which was launched in 1999, has over 5.5 million annual walk-ins across its stores spanning 42 cities. The retail chain has a conversion rate of close to 40% and has been experiencing a compounded annual growth rate of 33% over the past four years, a release said. PLANET M has 265 outlets across the country with 124 own stores and 131 satellite outlets. PLANET M, a wing of Videocon Industries Ltd, is planning to set up 500 outlets, 75 of them in the metros, by the end of this financial year. The new stores will encompass three formats-

Megastores covering more than 3000 sq ft including a theme cafeteria, Superstores that will

cover about 1200 to 1500 sq ft and the neighborhood PLANET M stores of between 300 and 500 sqft. Besides music, these stores will retail mobiles, Play Station gaming consoles, iPods, MP3 players, garments, slippers, stress balls and in-house brands such as T-shirts, Curtis, bags, caps, deodorants, sunglasses and more.

Currently, PLANET M has 250 stores across India, of which 50 are flagship stores (over 2,000 sq ft each), 25 are `super stores (1,000 to 1,500 sq ft each) and the remaining neighborhood stores (400 to 500 sq ft each).

PLANET M is a wholly owned company of the Videocon groups. It is positioned as a retail chain to leverage the gap between the groups other electronic retail shop next and other appliance retail brands. It is planned to introduce the electronic items in the product line of the planet m outlets also. For that Videocon has an agreement with the Japanese electronics giants Hitachi for supplies and outlet setting and layouts. It also plans to introduce more brands under their retail outlets.

Planet m has a very good presence in all the metros and the important cities through their retail chains. It operates both the wholly owned retail shops as well as the franchises in the market. In the big cities and the metros they have their wholly owned retail outlets called as the planet music stores with the floor area of 1500-2000 sq feet. These are manned by the employees of the

PLANET M. But in other tier II and tier III cities, they have franchises outlets. These are called the music outlets of the PLANET M. The product range depends upon the location as well as the demand of the products in particular outlets.

Locations.
PLANET M is present in following cities an d has the future plans to expand the business into more small cities and towns: Pune, Bangalore, Mangalore, Mysore, Hyderabad, Vijaywada, Vishakhapatnam, Chennai, Tirupati, Mumbai, Thane, Vashi, Nerul, Nagpur, Nashik, Indore, Aurangabad, Ahmedabad, New Delhi, Ghaziabad, Noida, Faridabad, Gurgaon, Lucknow, Allahabad, Varanasi, Agra, Dehradun, Kanpur, Jaipur, Jamshedpur, Chandigarh, Mohali, Patiala, Ludhiana, Jalandhar, Jammu, Kolkata, Tinsukia, Shillong, Bhubaneswar, Guwahati, Mussourie, Patna, Kochi, Barrackpore, Barasat, Thiruvananthapuram.

Product line of planet m

The retail chain planet m is basically engaged in four type of product line of different type. Their core business was basically the music retailing as an organized player but with the new opportunities coming out, they have diversified into other product lines which are of four type-

y y y y

Music retailing Mobile and accessories retailing. Gaming and gaming products and accessories Gift, greeting items and apparels.

Mobile and accessories retailing

The Indian telecom sector is the fastest growing telecom sector in the world. The annual mobile sales in India are highest in the world. India has passed the Chinese market as the biggest mobile handset market in the world in terms of the volume. Last year about 150 million mobile handsets were sold in India with 10000 handsets are being sold every hour. With such a huge and fast growing market, the planet has also ventured into the mobile retailing segment in India. Currently its product offering in mobile includes all the major brands like Nokia, Motorola, Samsung, Sony Erickson, LG, Spice, Apple etc. in case of the mobile phones its product line is divide into basically the following segments Low end cheap mobiles  Low end multimedia phones  Multimedia phones with audio and video capacity  High end multimedia phones  Smart phones  Mp3 music players  FM radio

 Gaming device  Accessories like head phone, battery, mobile contents etc  Storage device  DVD players  Cordless phone

PLANET M is a wholly owned company of the Videocon groups. It is positioned as a retail chain to leverage the gap between the groups other electronic retail shop next and other appliance retail brands. It is planned to introduce the ectronic items in the product line of the PLANET M outlets also. For that Videocon has an agreement with the Japanese electronics giants Hitachi for supplies and outlet setting and layouts. It also plans to introduce more brands under their retail outlets.

PLANET M has a very good presence in all the metros and the important cities through their retail chains. It operates both the wholly owned retail shops as well as the franchises in the market. In the big cities and the metros they have their wholly owned retail outlets called as the planet music stores with the floor area of 1500-2000 sq feet.

The product range depends upon the location as well as the demand of the products in particular outlets.

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Gaming and gaming products

The PLANET M retail shops are also engaged in the sale of the gaming and gaming products. In their retail outlets they have a wide variety of the gaming consoles to offer. They have a vast collection of different popular game consoles in their gallery. In addition to the premium games in their retail outlets, they also offer the customers with the online games. The customers have the option of downloading the selected games at the sites of planet. Even in the games they are divided into different types like action games, puzzles, board games, racing games, shooting games etc. The retail outlets also sell the other gaming products like the gaming device and the gaming CDs. In the outlets many popular gaming device are on offer like the y y y y Sony play stations Nintendo gaming console IPod touch Microsoft Xbox

The company site also provide with the online real time gaming facilities to the customers. For that the customers have to log into the site and pay a specific amount to use these facilities.

Gift items and apparels

The PLANETM stores also stocks and sells other gift items like cards, statues, dolls and all the ranges of the gift items. There are also apparels products and life style products available in the planet stores. The stores also have a range of products like the t-shirts, all sorts of men wear

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and women wears and other body accessories. They have also launched products like eye gears, wrest watches etc.

Music retailing
PLANETM product portfolio comprises audio CDs and cassettes, VCDs and DVDs, CD-ROMs and other music accessories. The company is an important player in the home video market. PLANETM has successfully forayed into high end personal audio gadgets like Apple iPods, Neo Pods and MP3 players. The company also offers home theatre systems, speakers and headphones. The company provides World Space receivers and subscription packs, and is now also offering the Tata Sky consoles and subscriptions. The core business of the planet m was basically the music retailing. In that segment they offer a host of options to the customers. With a large collection of music files of different type they offer the customers with music type of both the national as well as the international levels and artists. The segments of products available in the retail outlets of planet m are:-

SEGMENTS
The major products and services covered in the outlets are: y y y y y y y CD albums Music Video/DVD CD singles DVD Album Vinyl Cassettes Online music and video contents

In addition to the Hindi and English songs that are offered at the outlets the retail chain also

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offers songs in 17 other regional languages in India depending upon the location of the retail shop. The retail chain has a collection of 4.5 million songs in different formats of different artist. In fact it holds a music library of 20000 albums of different genera. In the Hindi or regional language music the library is arranged according to the years and the genera of the music. The customer can find the preferred music on the specific locations of the outlet. The English language or the foreign language music is arranged according to the genera like pop, jazz, Latino, county, disco, party, folk and so on. The retail shop also provides the customization of the music to the customers. Now the customers can select the songs of different artist or of different genera and upload the preferred songs into a CD or a DVD. The customers are also given the choice of the quality of the songs. So they can select the bits rate of the songs and they are charged accordingly the songs selected or the quality of the songs. These outlets also offer the video songs and DVD and CDs of the movies of different language and era. I fact some of the stores have a collection of more than 5000 movies. So the customers are provided with a large pool of movies to choose from. In addition to the physical store across India, PLANET M has also launched online music stores under the brand. The customers can download the preferred songs by paying the amount through the online transaction process.

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